![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/c7c114c10a7c543c2f59df962607c7ff.jpeg?width=720&quality=85%2C50)
1 minute read
FIZZI SPARKLING WATER
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/40682769951f38ae1a077be702962c2f.jpeg?width=720&quality=85%2C50)
Fizzi is a sparkling water company that is passionate about giving back to the planet. They donate a portion of the proceeds from each can to environmental conservation organizations. Along with this, they wanted to really stand out against their competitors by using bright and vibrant colors all throughout their branding.
Advertisement
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/bb1c005396401469e91d7a5f13836875.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/e0e928805b838862605992e96e38d957.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/b6de3a9c575fd061a6f31b394388bfe4.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/f9714124b183da24033a0d9456fb70ec.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/ddc72f99e3b9b6a1c93dd56ad5844f07.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/8275666adf39e001af84e8c68e509adc.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/90dc81b1f19429810bd9e5014f0eb1b0.jpeg?width=720&quality=85%2C50)
Deliverables
Fizzi was searching for designs that really captured attention. They wanted to use bright colors and completely unique illustrations of each of their flavored cans. These flavors include orange citrus, sweet lemon, and grapefruit. They also wanted to display their care for their consumers throughout this branding.
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/272f757572a31a0e43920b54b4d0d7f7.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/aadf419033320315c3e90e09ad0b57a7.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/4afee0362297591bf3e2fc94dcc3be79.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/6a22325c85e65d9f382303fc375bb007.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/488c01680fddf4af10cc8a62fc2beba8.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/ef2186dd04a28d28f30302c96b8d6a3e.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/06f3b22b47010010efdee6e0350db472.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/963bc5f6b17ac2b31490d7a682fcbe28.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/c35980a96b57f626008a4d17cbf27513.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/0429ed8a15373b3323aa6ec5f709257c.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/00d8d2278e2c0a8c5b5f65d2b4efa97d.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/f342c9bc6ed64f75eeca873de669a151.jpeg?width=720&quality=85%2C50)
![](https://assets.isu.pub/document-structure/230403193113-2da8566ea2239e700b0ddbc2abdd03ca/v1/278dc33561c3ececd99c24c44a447e92.jpeg?width=720&quality=85%2C50)