LOUIE’S STEAKHOUSE

Louie’s Steakhouse is a high end restaurant located in Scottsdale, Arizona. They are a family owned business that takes pride in everything they make, carefully selecting each item on their menu. They wanted their branding to be based around this, keeping with a modern design that also connects with their customers.

Cocktails

Old Fashioned whiskey, bitters, and orange zest

Mint Mojito fresh mint, rum, and squeezed lime juice

Moscow Mule vodka, ginger beer, and squeezed lime juice

Manhattan whiskey, sweet vermouth, and bitters

Craft Beer

Stone Delicious IPA citrus-forward, lemon flavor and hop spice

Ballast Point Sculpin IPA citrus twist, fresh squeeze of tangy bitterness

Rogue Hazelnut Brown Nectar rich nutty flavor, English Brown Ale style beer

Firestone 805 refreshing ale, malt sweetness with hops

Wine

Pegasus Bay Pinot Noir 2019

Louis Roederer Champagne 243

Foradori Teroldego 2020

Deliverables

Within this branding package, they were looking for menu designs as well as a website and social media content. Louie’s wants to stand out from their competitors through minimalistic, clean design that is then implemented all throughout their branding. Hand sketched icons are used consistently throughout their branding to give each design a personal touch.