Brand Campaign

Midtown Barber Lounge

This project required the development of a brand including the logo design, brand identity, backstory, strategy, and social media campaign. The specific setting of the campaign is in November which is why I piggybacked the campaign onto Men’s Health Awareness Month, also known as Movember.

The Lounge, for short, has a media account across mulitple platforms encouraging community and hygenic lifestyle for men for the purpose of the campaign, wellbeing, education, and Movember. “Beard of the week” is a weekly post shoutout men who participate in “sharing their hair”, another series involving posting grooming and self care routine.