Graphic Matters

Graphic Matters (formerly known as Graphic Design Festival Breda) is a biannual festival about present developments in (typo)graphic visual culture. The festival largely takes place in the public space of Breda (NL). Surprising graphic interventions create awareness about the audiences personal relation to visual culture. Exhibitions, lectures, and workshops offer insight in current developments to a professional graphic design audience. In a surprising though perceptible manner the festival enables talented international designers to connect graphic design, technological developments, social context and the individual perspective. By showing the communicative powers of graphic design within our daily life the festival inspires professionals, and confronts a large general audience with the influence of images on their behaviour and opinions.