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CONTENTS:june09 05/06/2009 13:21 Page 13

CONTENTS Fashion & Luxe

29 Luxury Yacht Marinas 32 Get Wet 44 On the Block 96 Man Behind the Brain

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CONTENTS:june09 05/06/2009 14:13 Page 15

CONTENTS People 52 Rogue’s Gallery 58 Equestrian Elegance 67 Dream On 90 Team Scuderia 120 Life in the Fast Lane

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CONTENTS Travel 63 Paradise Central 72 Putting under the Palms 76 Champagne Central 104 Beijing: A Travelogue 111 Caribbean Competition

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CONTENTS Features 50 Top Shelf 128 Italian Style 132 Flying High 142 Top 10

THE LUXURY YOU DESERVE...

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4/6/09 09:10:39

ED NOTE 100TCUS9:june09 05/06/2009 15:32 Page 22

The Editor’s Note

A

s the warm weather arrives, a fresh breeze of optimism is pervading the financial and social landscape around the world. Whether it be an actual turnaround in circumstances or simply fatigue from the past months, summer is the perfect time to refo-

cus on the essence of what luxury is all about: the unique, the memorable and the personal.

For many of us, this means travel. What better luxury to invest in than something that is both broadening and relaxing at once? We went around the world this summer, from the Great Wall of China, to the rainforests of Panama, to the golf resorts of Hawaii. But beaches don’t always signify cold drink and bathing suits—for certain people, it’s what is offshore that matters, and we bring you an exciting look at what sailboat racing is like in the Caribbean, one of the world’s most welcoming destinations for sailors and visitors alike. And for summer celebrations, we’ve popped the cork on the story behind the Moet & Chandon champagne house, with a truly special visit to their maison, their cellars and their private home—a truly insiders view of their amazing accomplishments in the twin spheres of wine and food.

For others, it means investing in the things that make them who they are, whether that’s great sunglasses, fast cars, private planes, or even just a stiff drink. We spoke to executives at Persol, Lamborghini and the top private aviation companies about what makes their companies and products great, and what we can expect from them in the future—and we certainly enjoyed researching the best new liquors for summer cocktails, too!

And of course, no issue of the 100 Thousand Club would be complete without highlighting the unique individuals who make up our readership and our sphere of interest—from Lisa Hoffman’s successful beauty company, to Leyla Marchetto and Fabrizio Sotti, two up-andcoming figures in the New York restaurant world, to the world-famous Formula 1 driver Lewis Hamilton, who is continuing his reign on the racecourse, we continue to be amazed by the passion and drive that is the hallmark of all truly successful people.

I wish you smooth sailing, bright sunshine, and all the enjoyment summer can provide, and we look forward to bringing you more of our brand of luxury in the fall.

Editor-in-Chief

T H E R E ’ S N O B E T T E R P L A C E T O H I D E AWAY FROM THE REST OF THE WORLD.

Take sanctuary beside the Pacific F o r r e s e rvat i o n s c a l l y o u r t r av e l c o n S u lta n t, C o n ta c t F o u r S e a s o n s at 1 - 8 0 0 - 3 3 2 - 3 4 4 2 i n t h e U . S . o r e - m a i l r e s e rvat i o n s . c o s @ f o u r s e a s o n s . c o m w w w. f o u r s e a s o n s . c o m / c o s ta r i c a

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CONTRIBUTORS:may09 05/06/2009 11:19 Page 24

Contributors

Kate Winick

Natalie Brandweiner

Robyn Baitcher

A lifelong interest in travel, fashion, and

Though Natalie began her career as a

Growing up a southern belle gave Robyn

luxury goods, combined with a passion

business writer, interviewing executives

her love of warm weather, good conversa-

for writing and interviewing, brought

from a variety of industries, and still con-

tion, and all things luxury, but she thrives

Kate to the 100 Thousand Club to cover

tributes to several business magazines,

on the energy of New York City. She came

the best of the best for all three editions

her understanding of the needs and de-

to writing from the newspaper world and

of the magazine. She has also written for

sires of high-profile people give her

is enjoying the creativity of writing fea-

Trump Magazine, Popular Mechanics,

unique insight into creating maps, lists,

tures and profiles for the 100 Thousand

and other lifestyle publications.

and feature stories that will grab her

Club.

reader’s attention.

Josh Sailor

Madeline Labadie

Norimichi Inoguchi

After working in production for the better

Madeline Labadie is a recreational pho-

Norimichi is a skilled photographer who

part of his professional career, Josh even-

tographer with a strong interest, and

focuses on images using movement and

tually caved into his passion for photog-

years of experience, in travel photogra-

water. He is intrigued by the interaction

raphy, and hasn’t looked back since.

phy. She is in her third year studying his-

of water and fashion, and incorporates

Based in New York, his portfolio is as di-

tory at New York University.

his eye for movement into unique still-

verse as his experiences, and he creates

lifes. He holds a BFA in photography and

fabulous shots of people, installations,

was first in his class at the International

and beautiful places around the world.

Center of Photography.

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CREDITS:may09 05/06/2009 14:14 Page 26

T H O U S A N D

C L U B

Information Editorial/Executive Chairman/Publisher SPENCER GREEN Editor-in-Chief HARLAN DAVIS Creative Director ANDREW HOBSON Managing Editor KATE WINICK Associate Editor NATALIE BRANDWEINER Assistant Editor MATTHEW BUTTELL Online Editor JANA GRUNE Assistant to the Editor SVETANA ARAPOVA Design Director JAMES WEST Senior Designers ZÖE BRAZIL, SARAH WILMOTT Contributing Writers REBECCA GOOZEE, MARIE SHIELDS, HUW THOMAS, BEN THOMPSON Contributing Photographers JP GREENWOOD, NORIMICHI INOGUCHI, JOSH SAILOR Designers LIVIO BONDI , ELISE GILBERT, MICHAEL HALL, CRYSTAL MATHER, CLIFF NEWMAN,

Advertising, Marketing, and Client Services T: 212.920.8181 Executive Director: KARILEY MOREIRA Account Executives SARA COHEN SHAHBAZIAN, LYNN O’SHAUGHNESSY, SOFIA IONNIDIS, ANNALEE ALDEN, AMY GREENHOLTZ, JOHN STEWART, SAVANNAH LEE Finance Director: JAMIE CANTILLON HR and Personnel Manager: OLIVIA REEVES Production Manager: HANNAH DRIVER Production Coordinators: HANNAH DUFFIE, JULIA FENTON Circulation Manager: BEN KELLY Subscription Enquiries T: +1 212.920.8181 www.100thousandclub.com General Enquiries info@100thousandclub.com Letters to the Editor letters@100thousandclub.com

Printer Broglia Press, Enterprise House, 52 Holton Road, Holton Heath Trading Park, Poole BH16 6LQ T: +44 (0)1202 621621. www.broglia.co.uk 100 Thousand Club (Vol. 3, Issue 3, Q3 2009) is published four times a year by GDS Publishing.

All rights reserved. GDS Publishing, Inc. 33 Whitehall Street, 14th Floor, New York, NY 10004, USA. Legal Information The advertising and articles appearing within this publication reflect the opinions and attitudes of their respective authors and not necessarily those of the publisher or editors. We are not to be held accountable for unsolicited manuscripts, transparencies or photographs. All material within this magazine is © 2009 100Thousand Club.

Head Office GDS International Queen Square House, 18-21 Queen Square, Bristol, BS1 4NH, UK. T: +44 117 921 4000. F: +44 117 926 7444. E: info@gdsinternational.com

ALJ ADVENTURE LIFE VOYAGE AD:10jan

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Luxury Yacht

Marinas

Island Gardens, Miami This beautiful development located on Watson Island, Miami, hosts a 50slip mega-yacht marina in Biscayne Bay and is a beautiful location in which to see the most majestic of these floating castles. Tucked away behind an exclusive residential enclave, the marina is the perfect place to berth for an exclusive Miami experience. For those who are not strictly boating enthusiasts, there are plenty of five star facilities located within the development, including the luxurious Shangri-La and Westin Hotels, which are sure to provide a variety of exclusive facilities.

Yacht Haven Grande, Anguilla & St. Thomas, U.S. Virgin Islands Showcasing the Caribbean idyll of beauty, the Yacht Haven Grande marina is set in a magnificent land-surrounded inlet with stunning views of island serenity. The marina combines the enjoyment of breathtaking views within confined exclusivity – with the inlet protected, you’re sure to enjoy a truly private experience. This expansive marina is able to berth yachts in excess of 300 feet with up to 20-foot draft, hosting 100 slips. And with at least one third of these slips accommodating mega-yachts, there really is room for luxury.

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Porto San Rocco, Italy

Mandalina Mega-yacht marina, Croatia

Situated in Muggia, close to Trieste, Porto San Rocco is a marine rich with

Due to open at the end of this year, Mandalina is the perfect

history and being 60 miles long, it boasts an expansive European home to

place in which to set sail to. Situated in the coastal town of

its luxurious yachts. Set within the charming and typically Italian village it is

Sibenik, the marine features 350 in-water slips and 50 dry-

designed by the richly talented architect Luigi Vetti – and with its historical

dock berths on land, proving to be the most accommodat-

cafes and beautiful castle, Porto San Rocco has delights and more to offer

ing of hosts. Its positioning in the bottom of the deep bay of

to its boating enthusiasts. With berthing facilities for super-yachts, it is the

the Sibenik channel allows shelter from the northern Bora

perfect place for a perfect stay for cruising the Istrian and Dalmatian coast,

wind, providing the most tranquil of views in the most serene

and is the perfect setting in which to bask under the beautiful Italian sun.

settings, and chosen as the “World’s number one sailing destination”, by National Geographic magazine, it really does live up to its title.

Dubai Marina This man-made marina hosts luxuries unlike any natural setting. Located to Dubai’s wellknown Internet City and the Emirates Golf Club, this is the perfect setting in which to enjoy marina living. One of the most desirable addresses in the Middle East, the Dubai marina’s distinctive design and decadent location boasts an invigorating and cosmopolitan lifestyle. From fishing and jogging, to yachting and fine dining, it really is the place to watch the sun setting across the azure waters, and as one of the world’s largest marinas, it really does have it all.

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Get Wet!

The Vacheron Constantin Overseas Chronograph doesn’t just go overseas—it goes under as well, up to 150 meters, in a shock-resistant case that is also totally antimagnetic. This modern classic features the classic recurring Maltese cross motif, and is a nicely sporty member of the Vacheron lineage.

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Get Wet!

The house of Hermes has plenty of iconic products, but all of them share certain qualities: impeccable craftsmanship, enduring style, and a sense of fun, and their beach towels, a perennial summer favorite, embody that same spirit in every square inch of their capacious length.

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Get Wet!

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We all want the same things from a swimsuit: a flattering cut with just enough coverage.

These pairs from Dolce & Gabbana bring classic nautical style mixed with a sexy Italian fit to the water, with white shorts to show off your tan, or navy trunks for covering up.

PRODUCTS:may09 05/06/2009 11:39 Page 38

Get Wet!

After a day in the hot sun, your skin deserves from TLC, and for that we turn to the gold standard—Crème de la Mer, the magical seaweed-based potion that repairs and moisturizes like nothing else. And now, fans of the cream can have those same effects all day long, with their moisturizing sunscreen, a light, non-greasy and highly effective formula.

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Get Wet!

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This season it’s all about understatement, so make sure to grab a pair of glasses that makes a statement without shouting. We love these fashion-forward frames from Blinde, left, and Ermenegildo Zegna, right, which share a focus on subtle but distinctive style and high-quality materials and construction.

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Get Wet!

While having your toes in the sand is the ultimate goal of a summer vacation, you’ll need something on your feet in order to get you there, and that’s where a great pair of summer sandals comes in. Tod’s legendary leather jumps from driving mocs to dockside with this pair of stylish shoes—richly colored and finely made, they’re sure to be a favorite for seasons to come.

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On the Block

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lthough galleries and festivals

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certainly have their place in the international art scene, major international auction houses inter-

ested in selling a wide range of art and artifacts, and also catering to the fine tastes of those living well, with antique watches and fine wines, are the repository of some of the world’s most coveted items. Since technology has made bidding in person a mere matter of preference and distance is no barrier to purchase, these are our picks for the auctions to watch in 2009:

4188

Bonhams & Butterfields: The London auction house Bonhams, founded in 1793, is one of the fastestgrowing houses in the world, conducting over 700 sales a year worldwide. They are active in over 70 categories and in 2002, their acquisition of Butterfield’s, the venerable American auction house, made them the third largest auction house in the world. In addition to their head office in New York, they maintain offices in North America in Los Angeles, San Francisco, and Toronto.

Contact: 580 Madison Avenue, New York, New York 10022, Tel: +1 212 644 9001 Fax: +1 212 644 9009

Fine Oriental Rugs and Carpets Los Angeles and San Francisco, Jun 22, 2009 More that 200 lots of collector-quality Oriental rugs and carpets, with a significant variety in color, size and origin, these are heirlooms to live with, enjoy and pass down for generations.

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Fine Jewelry and Fine Watches & Wristwatches New York, San Francisco, Los Angeles, June 22-23, 2009 One of the major events of the summer auction season, this sale of fine jewelry and watches will feature modern and antique pieces from all over the world, including selections from famous makers like Van Cleef & Arpels, Boucheron, JAR and Cartier Quail Lodge Automobilia and Motorcars Carmel, CA, August 14, 2009 Now in it’s 11th year, this famed sale hosted by the Quail Lodge has seen some astounding automobiles, including the 1960 Jaguar E2A Prototype ‘Missing Link’

racer, which was sold for a record-setting $4.5 million just last year – part of a sale that totaled over $21.7 million. This lively and social highlight of Monterey Car Week is a great experience for any car buff, and this year’s offerings are of equally stellar quality.

California and American Paintings & Sculpture San Francisco, August 3, 2009 A specialty of Bonham & Butterfield’s since the 1980s, this thrice-yearly sale offers mainly late 19th century paintings by leading names like Granville Redmond, William Wendt, Edgar Payne, Alson Skinner Clark, Maurice Braun and Percy Gray.

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Christies: Riding high off the unbelievable success of the auction of the Yves Saint Laurent and Pierre Berge estate at the Grand Palais, which set a world record for the most valuable private collection and highest total sale for any European auction, Christie’s reminded us all why they are the world leader in the art business, a role they have sought and maintained since 1766. With the introduction of Christies LIVE, an online real-time bidding service, Christie’s is poised to lead the way into the future of the auction business, as well as maintaining their core business by holding over 600 sales a year and opening new offices all over the world.

Contact: 20 Rockefeller Plaza, New York, NY 10020, Tel: +1 212 636 2000 Fax: +1 212 636 2399

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Pop Culture New York, June 23, 2009 This perennial favorite has featured everything from vintage comic strips and toys to music and cultural memorabilia.

Christie’s Interiors New York & elsewhere, September 1, 2009 This monthly global sale has created a steady flow of customers looking for connoisseurs of all fine things for the home.

Prints & Multiples New York, July 22, 2009 Always a rich array of important works from a variety of eras and artists (although recent sales have skewed heavily towards modern art) the sale is an opportunity to acquire early and lesser-known works, from Chagall to Picasso, to Kandinsky and Jasper Johns.

Fine and Rare Wines New York, September 12, 2009 Private collectors and trade buyers visit these sales regularly to acquire classic wines in every category. Familiar names like Chateau Petrus, Chateau LafiteRothschild and Domaine de RomaneeConti are always on tap.

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Sothebys: Founded in 1744, making it the oldest house on our list, Sotheby’s is also the largest auction house in the world with over 100 regional offices and annual sales of just under $2 billion. Though their Sothebys.com experiment has closed, they are open to internet bidding, which continues to increase their visibility and presence on the world auction house stage.

Contact: 1334 York Avenue at 72nd St, New York 10021, Tel: (212) 606-7000, Fax: (212) 606-7107 To bid in New York auctions, please contact: Bid Department Tel: (212) 606-7414 Fax: (212) 606-7016

Fine Wines New York, June 13th, 2009 Stock up your cellars now that a variety of collectors are coming out of the woodwork and prices for fine wines have dropped for more accessible, although still impressive, levels. Led by Serena Sutcliffe, the department includes a mix of wines suitable for both current drinking and cellaring, and their experience team is happy to assist buyers.

The Graham Arader Sale New York, June 19th, 2009 When Graham Arader established his business in 1974, he revolutionized the world of maps, prints and natural history watercolors by establishing a rating scale that brought new legitimacy and new attention to an undervalued group of

beautiful and important documents. This sale features a selection of colorplate books, maps, atlases, watercolors and paintings collected by this premier collector over the past 30 years.

Impressionist and Modern Art Sale London, June 24-25th, 2009 Popular with collectors all over the world, this is always an enthusiastically attended sale, with active rounds of bidding that tend to greatly exceed estimates. Recent successes have included works by Piet Mondrian, Claude Monet, Picasso, Giacometti and other masters of the period.

The last sale in New York totaled more than $61 million, and the sale in London should be an exciting end to the spring season.

Important English & Continental Furniture, Silver, Ceramics and Clocks London, July 7th, 2009 A quintessentially British sale, this is a top-shelf collection of period antiques of all varieties that attracts buyers from all over the world. Though the items on offer are aesthetically and historically related, specialized collectors can contacts experts in specific departments for more information on their lots.

Lot 4188 A Serapi carpet, Northwest Persia, circa 1890, $35,000-45,000 Lot 102 18 karat gold and carnelian scarab bangle bracelet, Castellani, circa 1860, $10,000-15,000 Lot 124 The ex-Works Team, campaigned by Hans Stuck and Rudolph Hasse 1939 Auto Union D-Type Grand Prix Single Seater Racecar, $8,000,000-10,000,000

A pair of diamond, colored diamond, sapphire and ruby floral earclips, Oscar Heyman & Bros., $25,000-35,000 Lot 187 Rolex. A very fine and rare stainless steel anti-magnetic chronograph bracelet watch, $30,000-50,000 Lot 224 From the motion picture Great Gatsby starring Robert Redford, Mia Farrow, Sam Waterson and Bruce Dern 1928 Rolls-Royce 40/50hp Phantom I Ascot Dual Cowl Sport Phaeton $150,000-200,000

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LIQUOR:may09 05/06/2009 11:32 Page 50

Top Shelf For Rémy Martin VSOP: Sidecar 2 oz Rémy Martin VSOP 1 oz Cointreau 1 oz Fresh lemon juice Ice Orange twist

Shake all of the ingredients with ice. Strain into a martini glass and garnish with orange twist.

For Domaine de Canton: Domaine de Canton Margarita 2 parts Domaine de Canton ½ part reposado tequila 1 splash triple sec ½ part fresh lime juice 1 splash fresh orange juice

Serve on the rocks.

For Karlsson’s Gold: The Swedish Pinch, by

Combine in mixing glass with

mixologist Greg Best

ice; stir. Strain into martini glass

2 oz. Karlsson’s GOLD

and garnish with fresh-cracked

1 oz. Lillet Blonde

black pepper and grapefruit

Dash (to taste) of Regan's

peel (twist and float).

Orange Bitters

LIQUOR:may09 05/06/2009 11:32 Page 51

For Cabana Cachaca: Cabana Capirinha

For Casa Noble Signature tequila:

2 oz Cabana Cachaca

Nobelitas

1 lime, quartered

1 part organic orange juice

splash of club soda

1 tbsp granulated sugar

2 part Casa Noble Crystal 3 Part Pom Pomagranate Juice

In a ricks glass, muddle 1 lime, quartered, and 1 tbsp granulated

Pour on the rocks and enjoy!

sugar. Add 2 oz Cabana Cachaca and ice. Shake and top with a splash of club soda.

ANDREW BUCKLER:may09 05/06/2009 11:11 Page 52

Rogue’s Gallery

ANDREW BUCKLER:may09 05/06/2009 11:11 Page 53

F Five o’clock shadow;

now, underwear socks, shoes, hats, bags,

ment of it, there has to be. It tends to be some-

perfectly distressed

everything around the wardrobe.”

one with an element of creativity, an artist, a

jeans; sharp jackets

The label was extremely successful as a

confident dresser, entrepreneurial. The product

and rock n’ roll t-

wholesaler, but as the brand continued to de-

isn’t cheap, but its not overly expensive—he’s

shirts: is there any-

velop, he made the decision to open up his own

aware of fashion, aware of trends, clued in to

thing more exciting

store. “It was a new experience for me, and it

magazines and friends. People ask me some-

than a roguish urban male slouching his way

affected the line as well, dealing with cus-

times what the age of this guy is—I don’t think

into hotspot and dive bar alike? Andrew Buck-

tomers. We found things to expand, details that

he has an age; it’s more a lifestyle. We have 18

ler doesn’t think so—and judging by the fa-

were missed, etc. For instance, a wholesale

and 19 year old kids coming in, and then we

natically stylish gents who make their way into

buyer who is filling their store is picking what

also have Mick Jagger, so really—ageless.”

his clothes every season, he’s in good com-

they think goes with their clothing. When you

Mick Jagger isn’t the only musician who

pany. When masculinity can mean anything

create your own environment, that isn’t there,

has found Buckler an embodiment of their

from hipster kitsch to banker chic, the key

so you think “maybe I need that and that, a

artistic vision. Stars like Tommy Lee, Liam Gal-

component to having real style is, as always,

basic tshirt,” because that wasn’t there. We

lagher, Snow Patrol, Keane, Franz Ferdinand,

being yourself.

only sell our own line, so it had an impact. We

Panic at the Disco, and other musical phenoms

could be more subtle in some ways.”

new and old have been naturally attracted to

The owner and founder of the Buckler label has always been interested in fashion and

The store, which opened in 2005 in Man-

the brand’s quirky but sharp style. “At the time

style. Formally trained at the Royal College of

hattan’s Meatpacking District, was an imme-

I brought it out I had a vision of what Buckler

Art in London, the native Englishman went on

diate hit with customers, and they soon opened

was about and very quickly it was identified by

to work at Emmanuel Ungaro and Daryl K,

a second Manhattan store in Soho, followed by

musicians who identified with the product

among others, to get a solid grounding in the

one in London, in Spitalfields, and one in

where they shopped, and through stylists who

business. “Once I got a vision of what I wanted

Toronto. They produce the same line for all

like working with our stuff, and then word of

to do and how I saw fashion and clothing, I

their markets, so while they’ve found the

mouth followed. I think that with menswear

took the step to start my own line back in 2001.

American market to be more conservative and

there’s not a lot of choice, so when guys are

We started with a really condensed men’s line,

classic, and the British a bit more experimen-

looking for something that isn’t a sharp suit or

primarily denim—kind of a new phenomenon

tal, it comes down to creating the image of what

Urban Outfitters, something with that designer

then, bit saturated now. From there, I started

both he and his customers want.

element, there’s not a lot of designers who cre-

adding other elements to the collection, or the

“I like to think our guy is…me?” he laughs,

ate that. There’s a very “feminine” side to some

wardrobe, as I call it. We do nearly everything

by way of further explanation. “There’s an ele-

menswear, with Dolce & Gabbana—you walk

100 Thousand Club

53

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Bucker stores – Manhatten’s Meatpacking District, SoHo, London, Toronto

ANDREW BUCKLER:may09 05/06/2009 11:13 Page 55

ANDREW BUCKLER:may09 05/06/2009 11:13 Page 56

down the street looking like a fairyland. We try

ering to say to a store, “we’re blowing out of

day—I love that bohemian attitude in that

and push the envelope, but its still masculine,

these products, do you want to try?” and it also

urban environment—things that are a little bit

within the bounds of experimentation. Its why

condensed it, we can develop more meaningful

broken. It’s a great place to live to be inspired

we don’t do womenswear—we want men to

relationships.” He’s also continued his in-

by. Those university kids are quite experi-

come in and know what they’re looking at.

volvement, as he has done from the beginning,

mental.” Music also is a major influence, and

When guys shop, they’ll just start undressing

in supervising the manufacturing aspects of

the relationship of the label to the band to the

in the middle of the store, so there’s a real com-

the line. “We have a manufacturing base in

fans is something that he clearly finds fasci-

fort level here about trying things on.”

Turkey, so I love Istanbul, Hong Kong. Every-

nating. “You can see that you’re dressing them

The flagship store itself is interesting as a

thing we do is sourced in-house, and I have to

because you’ve been inspired by a kid on the

physical object—located down a narrow and

travel to those destinations to fulfill that. I

street, and the kids are inspired by the band’s

precarious flight of stairs, behind a not-terriblywell-marked door. “People thought we were crazy when we opened in the Gansevoort store, because it was such an odd setup. The bleeper system that alerts us when a customer is coming in used to be at the top of the stairs, but we put it at the bottom because so many people were turned off at the stairs. I think it appeals to guys,

56

“We have 19 year old kids coming in, and then we also have Mick

Jagger, so really— ageless”

look and the music they listen to, and its sort of an ongoing cycle. Personally, I like Nine Inch Nails, we’ve used Korn for our shows, Stellastarr, the Strokes…I used to play the drums but gave it up. My last band was called Total Crap, and it was. I play in music stores sometimes, but it’s not really an apartment instrument, kind of pisses everyone off.”

like ‘ohh, what’s in that black hole down there?’

think fashion as a whole has changed a lot and

So with his musical dreams on hold, fash-

It gets at their natural curiosity.” Once they’re

is changing all the time, depending on duties

ion continues to be the driving force of Andrew

down there, the wide-open floor and showroom-

and taxes, and one has to be clever about get-

Buckler’s business. They hope some expansion

style setup encourage mixing and matching,

ting the best deal that they can with the best

is in the cards, particularly on the West coast:

with mannequins to inspire and stylists to as-

quality. We do some manufacturing in the

“We’d love to be in LA, have been toying with

sist. “We definitely try and find salespeople that

USA, but we don’t just focus on that aspect.

that for a while, but the right spot hasn’t hap-

understand our product—we’ve got different

Sometimes works out better to make it in

pened yet. We’ve been pretty lucky, there have

guys with different tastes on the team, and we

Turkey and ship it to the UK. I’d love to do a

been some cutbacks, but it helped us refocus

try and educate them at the beginning. I’m in

store in Shanghai.”

a bit into what we really know and what we’re

the Meatpacking store quite a lot, so I do inter-

As a Brit living abroad and traveling the

good at.” The last collection, which was done

act, talk about floor setups, what goes well to-

world, he has a unique eye for noticing what

as a presentation rather than a runway show,

gether, and I’m usually there when the bands

men wear and what they want—but his con-

was influenced by Oscar Wilde’s The Picture

come in.”

clusions might not be what you think. “My

of Dorian Gray, incorporating “this gothic-

As other Buckler Showrooms have opened

travels have tended to emphasize how similar

dandy look that was coming back. It was a way

around the world, the company has made it a

men are all over the world. It’s not like the old

to latch on to that, traditional English details,

priority to maintain the look and feel that

days, even if some countries have a traditional

buttons and collars, and do a more modern re-

brought them so much success. “We can’t dig

dress element—when they go out in the

flection of that. And then we did a lot of wash-

out basements in all of our stores, but we try

evening, they all wear the same thing. What I

ing and breaking down, aging over time, there

to recreate the feeling with a modern edge into

try to focus on is quality and detail, some ele-

was a lot of contrast between aged and new

the newer stores,” he says. The nature of their

ments of a story. A lot of guys don’t want blar-

fabrics. The models started young on the first

business has changed in other ways too. Since

ing details on the outside of their clothing, but

look, and then the models actually aged as you

opening their own store, the wholesale busi-

a detail on the inside that makes it special,

went down the line—but the looks worked on

ness has experienced a shift as well. “We were

they like it a lot, all over the world.”

any of them.” This is, in a way, the perfect

doing so well with the retail that it kind of

In addition to travel, Andrew Buckler is

summation of the Buckler aesthetic—old and

changed how the product was a little bit. Some

inspired by the everyday exotic that surrounds

new, ageless and timeless working together in

stores dropped out, and others loved the influ-

him in Manhattan. “I live in the East Village,

a kind of creative tension, making pieces that

ence it had on the collection. It’s very empow-

and walk to work in the West Village every

truly stand out in any crowd. n

100 Thousand Club

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FASHION viz2 with bleed:27 APR

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Equestrian Summer black adds spice to a sunny day – mix materials like leather and lace for a rich, textured look.

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Elegance Pictures by Joseph Montezinos, ICON INTERNATIONAL

Every little bit counts – accents like scarves, belts, and ties elevate basic gear to the luxe level.

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Color counts, and it pays to be fearless – layering different prints is an easy way to add style without adding bulk.

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Masculine details like peaked lapels, tuxedo shirts and studs, and a great chapeau are great on gents, but we like them just as well on women.

THE PANAMA COLLECTION AD:10jan

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Paradise Central

T

ourism can be a mixed blessing for a destination – visitors

Of course, for every budgeted backpacker in Panama there is also

bring much-needed income, but their needs can sometimes

room for a traveler looking for luxury, exotic food and exquisite wine.

overtake the native feel of a place. Luckily, this has never

And in Panama you can find opulence in abundance. In fact, if anything,

been the case for Panama. For many years the country has

Panama has seen a resurgence of interest as a luxury destination in re-

let its natural beauty shine through whilst remaining a keen destination

cent years, most notably thanks to Panama’s most recent Minister of

for even the most seasoned backpacker. And, even as tourism in Panama

Tourism, Ruben Blades. As one of the 10 most prolific songwriters of the

continues to grow, the country has managed to maintain that feeling of

last half-century in Latin pop music, Ruben took a hiatus in 2004 from his

being at the core of a secret world – somewhere that the rest of the world’s

artistic career to begin a five-year appointment in this new role. For his

travellers have yet to discover.

commitment to this position, at the Bravo Awards in 2008, which recog-

For many years Panama has maintained a reputation for being an

nize the leadership and innovation employed within the diverse tourism in-

accessible destination for backpackers on a budget. After all there is no

dustry within Panama, Ruben was awarded with their most prestigious

shortage of beaches, mountains and rainforests to explore. Take the

honor. Michael Zellner, Editorial Director of the Latin Trade magazine, pre-

Archipiélago de las Perlas, for example, a group of 100 or more islands

sented the award to Ruben, and, in his presentation speech, highlighted

that lie around 30 miles off the Pacific coast of Panama. Many travelers

Ruben’s contribution to tourism, stating that the department had created

find that these sublime islands occupy their entire trip to Panama: end-

one of the hottest tourist destinations in the Americas.

less beaches of glorious white-hot sand matched by pristine, clear wa-

He’s not wrong, as today Panama has few rivals in the quantity and

ters. Or pay heed to either the Parque Nacional Volcán Barú, home to

quality of its superb tourist attractions. In fact, Panama is a breathtak-

Panama’s only volcano, offering breathtaking trekking opportunities; or,

ing whirligig of marvels and sights, including: over 1500 islands on both

better still, Panama’s Interior, offering a labyrinth of colonial towns, mes-

the Caribbean and Pacific coasts; some of the planet’s most nature-rich

merizing handicrafts and some of the country's friendliest people.

and accessible rainforests; majestic, cloud-kissing mountains and high-

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lands; and historical sites that include both a rich past of being an international crossroads and (still) seven living native cultures.

And all that’s before you even get to either the cosmopolitan capital city or the mega-attraction of the Panama Canal.

Why not visit Panana just before Ash Wednesday, when, over the four days leading up to the start of lent, Panama City is transformed into a carnival to rival anything Brazil has to offer. All work and seriousness comes to a halt in the city and the main streets become filled with parades, floats, masks, costumes and confetti; the largest celebrations taking place in Panama City and Las Tablas.

Las Tablas, in particular, a provincial town about l30 miles west of Panama City, is considered by many to be the best place to celebrate Carnival The atmosphere here is euphoric and is all the more enlivened by an intense, traditional rivalry between ‘high street’ and ‘low street’ for the fanciest costumes and most creative floats.

But if the carnival doesn’t suit, try turning your attention to the beauty of Panama City throughout the rest of the year. Described as a city of easy cosmopolitan living, it is a delightful combination of the historic and the ultra-modern. It is also largely considered as one of the safest cities in the Americas. In fact, there are actually three Panama cities: the historical ruins of the 16th century city called Panama Viejo, the 17th century Spanish colonial Casco Viejo section of the city and the modern skyscraper city with its prosperous business district and Manhattan-like skyline.

And best of all: a lively nightlife, great restaurants, historical sectors, and the only rainforest within city limits in the world.

And if partying is what you’re really after, then look no further than Panama City. It is widely acknowledged that few rival the funloving nature of the Panamanians. In fact, partying is something national pastime and this is highly reflected by a wide selection of nightclubs, discos and casinos – something for everybody. The action all takes place in three sectors of the city: the business district, Casco Viejo and the Amador Causeway.

But whatever you do in Panama, whether it is experiencing the invigorating culture of Carnival, or sipping on glass of fine red wine in the hub of Panama City; or whether you find yourself backpacking across the Archipiélago de las Perlas, or maybe even exploring Panama’s highlands on the trail of coffee beans in the cool year-round weather, enjoy the fact that until its tourism boom explodes (and it will, especially if Ruben Blades has anything to say about it) Panama is one of the world’s most visitor-friendly countries, which will have you finding your way back there time and time again.

A lively nightlife, great restaurants, historical sectors, and the only rainforest within city limits in the world.

LUGGAGE CONCIERGE AD:10jan

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it my own – I was always something of a kitchen

worked with legendary fragrance and flavor

chemist,” she says, with a self-deprecating

house Givaudan for her bath and shower fra-

laugh, but these early endeavors provided the

grances, and in the process encountered and in-

bedrock for some of her most popular products.

corporated some of the most exciting new

Additionally, she says, “because I married an

technology out there. “They go on scent treks,

actor, and traveled with six children, I became

like a safari for smells,” she says, explaining how

an expert packer, but I always struggled with toi-

they derived the scents for her line. “A blimp

letries. Too much, not enough, the labels

over rainforest drops a raft of noses and scien-

smeared off the bottles – it was a mess every

tists, to find new scents. They use something

time.” And then her eureka moment came, lit-

called head space technology–for the bath line

erally in the form of a dream: a product that was

they found this orchid, the star of Madagascar,

exactly what a woman would need for 24 hours,

and they drop this globe around it, to analyze all

portable, compact, and perfect.

the components. We don’t smell in isolation, and

“Cut a lot of years ahead, when Allie, my

the noses go back and recreate the whole scent.

youngest daughter, left for college (she’s gradu-

So I have these exclusive scents for my body

ating this year), and my friends all said ‘why

products, plus I wanted the rainforest in green

don’t you do it?’ It was basically designed

notes – acai, guarana. We also found the Hawai-

straight out of that dream.” She officially got

ian white honey, a really rich moisturizer found

started in August 2005, registering patents and

in one grove of trees on Hawaii. These ingredi-

doing market research, which came back very

ents have real anti-aging benefits, which is rare

Sitting in the dining room at the Regency in

positive. After years in the Hollywood fishbowl,

for body products.”

Manhattan, one of the iconic power-breakfast

she understood the importance of branding, and

These discoveries have profited more

spots in New York City, Lisa Hoffman reminisces

the market research was an integral step in clar-

women than Lisa and her customers. A portion

briefly about the time she spent living in the

ifying her goals. “The concept was not just about

of the proceeds goes back to the rainforest, ear-

hotel, while her family’s Upper West Side apart-

travel but about portability – all women are on

marked to help tribal women in Peru commer-

ment was being renovated. But then her mint tea

the run. We need them in our gym bag, we need

cialize their traditional crafts. “That’s how I like

arrives, and this serenely confident woman in a

them in our desk drawers. So I hired a brand

to give money – when it makes sense, and has

chic black suit snaps her attention back to the

consultant, and started working with chemists. I

some meaning,” she says. But don’t mistake

future, and we have to say: it looks bright. Lisa

brought my ideas, my standards, my own work.

these products for the too- frequent cocktail of

Hoffman Beauty has expanded to include a com-

They were a little skeptical, but some of my

all-natural but ineffective; there are plenty of

prehensive range of beauty products, and her de-

ideas are actually in the line, for example the hy-

modern innovations in the mix as well. “I

sire to create something new – in packaging and

drating mask that mixes with a hydrating booster

wanted it to be the best naturals, but for me, I

product – continues unabated.

– two separate products that reach potency to-

want to use the things that have helped for

Though the earlier years of her life didn’t

gether.” In January of 07 she launched skincare

years, as well as wanting to take advantage of

seem to be about beauty – Lisa has a law degree,

at Bergdorf’s in New York, then Harvey Nichols

what my grandmother couldn’t.” The anti-aging

and is married to the actor Dustin Hoffman, with

in London, Fred Segal in Los Angeles, Colette

properties of the natural products are enhanced

whom she has raised six children – she says that

in Paris, (who Lisa notes “has been really em-

by other compounds, letting science work in

all her jet-setting and multi-tasking actually led

bracing”) and Lane Crawford in Hong Kong,

harmony with nature.

her to where she is today. “In hindsight, it’s al-

choosing store and markets that she knew would

ways easier to understand our paths, but first and

appreciate the products.

The scientific influence definitely appears in the packaging – the portable products have a

foremost, I’ve always loved beauty products.

Because after all, Lisa Hoffman Beauty did-

reassuringly simple numbered presentation,

When I married Dustin and we lived to travel,

n’t appear fully formed from a consultant, like so

connected ampules stored in a high-tech-

one thing I always did was look for local beauty

many celebrity lines. The creation of the line was

looking pack. “The numbering of the products

secrets. I would use them for a little while and

an intricate process, and allowed the new busi-

went back to my market research. Women get

then try and improve it – heat it, add oils, make

nesswoman to learn from the ground up. She

confused by all their options. I always tried to

100 Thousand Club

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simplify and make sense of things when my

hand and foot cream. They’re truly head to toe,

muskier scents. I like to wear it to bed, but it

family was moving around so much – we were

all the collections.”

can actually keep you awake – our noses are

like gypsies, I needed order. I wanted to color

From the packaging to the research and for-

on high alert at night. So, there are five fra-

code and order products for day and evening,

mulation to perfecting her concept, there’s more

grances with four variants, for morning, day,

and list them in what order they should be used.

than enough in the line already to overload most

evening, and bedtime.” So simple, anyone

Morning is gentle, evening is washing off the

newcomers to the beauty field. But Lisa is clearly

could have thought of it – but here is the

day.” This combination of efficiency with

and confidently moving forward. “I have a re-

woman who did it. And her innovation was

thoughtful nurturing goes down to the very last

serve of ideas that I draw from. I test it on friends

welcomed into the fragrance community – her

detail. Lisa explains the difference between her

and family as well as artificially. I have so many

product, called Lisa Hoffman Variation, is a

bath and shower products like a chef describes

collections I haven’t even begun yet.” She’s al-

Top 10 finalist for a Fifi fragrance award. “If

the difference between their various prepara-

ready moving in that direction, though: aside

you look at my competition, to be in the top

tions: “The shower is faster, and absorbs more

from skincare, shower, and spa collections, she

10 with the big boys, it’s really an honor.”

quickly, with a fresh green scent – my Japanese

also has a massively successful fragrance line,

agarwood, which I find really energizing. The

and the success is, again, in the details.

“There was a lot of smelling,” she jokes when asked about the process for choosing her

bath is a different experience. I like the scent of

“When I worked with Givaudan I just fell in

scents, but ultimately “I chose what was exotic

a bath to transport me. They’re richer – both are

love with perfume – the categories, the weights.

and tropical, what transports me to the beach,

great and effective but they offer a different ex-

I didn’t have a particular gift for smelling, but

where I feel relaxed. There needs to be a reason

perience.” And for consumers accustomed to the

it dawned on me what I was missing. Women

to enter the market – I wouldn’t do it unless we

department-store three-step regimens, they’ll

like to be loyal to a scent, especially through-

were really filling a need.” Her ideas all carry

find extra attention to detail here: Lisa’s routine

out the day. They don’t want to change – an

the hallmark of true quality: there is a sense of

is five steps, but steps so intuitive that it hardly

evening fragrance I loved would overwhelm

inevitability to their design, not the exclamation

feels like they’ve added any extra time at all. “

me in the morning, and a day scent was gone

of the clever “Why didn’t I think of that!” but

The fifth step with the facial cleansers is for lips.

by night. Our noses have different prefer-

rather the quiet confidence of “Why doesn’t

It takes half a second; we abuse our lips but

ences throughout the day. In the morning we

everyone do this already?” Variations is certainly

never heal them. For the bath, the fifth step is a

like citrus, in the evening we like warmer,

an obvious example, but the smallest details

Lisa Hoffman Variation, is a Top 10 finalist for a Fifi fragrance award. “If you look at my competition, to be in the top 10 with the big boys, it’s really an honor.”

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everywhere are truly impressive: a hand cream

Though her explanation, that she woke up

tive levels, a conscious decision to make

in a container with a push-top lid that keeps the

at 3am with a startlingly detailed, innovative,

these products really work. “Also,” she says,

cream from oxidizing or being contaminated by

and complex skincare line fully formed in her

“personally for me, the press is strange. I

dirty fingers; a perfectly sized tube of cream that

head makes it seem like she must be some

wasn’t just creating, I had to get the product

fits in the smallest purse or most tightly-packed

kind of beauty savant, but there have been

out there. I stayed out of the spotlight by

weekend tote. Lisa observes what may be the

some surprises along the way. She was sur-

choice before and now I have to meet with

defining characteristic of the line: “It’s clear that

prised to learn that companies often put in

journalists, do appearances – it’s very dif-

it was designed by a woman, for women. It’s

low levels of coveted ingredients just so that

ferent for me.” Her reception has been noth-

beautiful, the aesthetic, but it’s effective. I’m

they’re able to list them on their labels – all

ing but warm, though: along with the Fifi

creating it for me – my selfish lines.”

her most exciting ingredients appear at ac-

award nomination, Lisa was named “Newcomer of the Year” by Women's Wear Daily in 2007 and most recently was selected for Allure’s Best of Beauty 2008 for her Spa Bath Soak.

It’s also a different place than she expected to be in her life personally at this point. “My travel has ironically increased since I began this, at a time when Dustin and I had expected that we would be doing less now that he’s older. He travels with me now, and he’s very supportive. My kids were a little confused at first. I was a very stayat-home-mom by choice, but I always called myself a corporate housewife. Everywhere I moved, we had to set up a new infrastructure, schools, playdates, so it’s definitely my nature, just in a way they hadn’t seen before.” While there may be less time for relaxing on the beach – “I’m a California girl, I like to collapse on a beach, any of the Society Islands, St Barts, Malibu” – and even more time spent moving between New York, California, and London, she’s not stopping anytime soon. The brand expects to further expand its range by introducing products in home fragrance, haircare, babycare, men’s skincare, travel make-up, and more.

As she slips on her sunglasses and steps out into the New York sunshine, Blackberry in hand, one can only look at her and wonder: what will she dream up next?

Lisa was named “Newcomer of the Year”

by Women’s Wear Daily in 2007 and most recently was selected for Allure's Best of Beauty 2008 for her Spa Bath Soak

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H

awaii may not be the biggest golf destination in the world, but lusciously crafted greens and

luxurious

clubhouses

make it one of the best. While the winter winds bring in tourists galore to try out the courses, the rest of the year attracts a lively mix of talented players looking for an exciting destination to try. Hawaii is certainly this: a gem hidden within the world of golf, too often overlooked in favor of mainland courses but ready all year-round for its close-up.

Located on an archipelago in the central Pacific Ocean, the Hawaiian state is comprised of over a hundred islands and atolls, with the eight major destination islands distinguished by their golden sands and endlessly blue waters – it truly embodies everything that is typically tranquil.

With numerous golf courses overlooking stunning coastlines, golfing on any of these picturesque islands is a particular pleasure. The islands play host to a number of professional golf tournaments around the year, and have been the birthplace of notoriously great golfers.

The Sony Open is a tournament on the PGA Tour, and is part of the tour’s FedEx Cup Series.

Beginning in 1965, it is steeped in history and has been contested at the Waialae Country Club, located in Honolulu, the state’s capital. Held in January, it really starts the year off and builds anticipation for the remaining tournaments.

Most famously, Hawaiian born Tadd Fujikawa became the second youngest player ever to make a 36-hole cut in an official PGA Tour event. At the Sony Open in 2007, Tadd was only 16 years old and highlighted his achievement of a 15-foot eagle putt on his 36th hole.

Carrying the torch for the female side of golfing culture in the region, the Fields Open is a golf tournament purely for professional female golfers and is played on the LPGA tour.

Held at the Ko Olina Resort Kapolei, an incorporated community within the city of Hon-

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Clockwise: Tadd Fujikawa of Honolulu, HI., during the third round of the Sony Open 2009 and Zach Johnson proudly holding up the winning Trophy at the Waialae Country Club. Kauai Lagoons resort, Hawaii

olulu, the tournament’s title sponsor was the Fields Corporation – a Japanese based designer. However, due to current global economic circumstances, the tournament will not be featured on the 2009 schedule.

But whether postponed or played, a trip to Hawaii at any time of year is sure to guarantee you a seat at one of the prestigious tours. For those maybe not so hot with the skills of the Tadd Fujikawa’s of Hawaii, or the Tiger Woods’ at home, the islands stiff offers that same magical experience to each of its visitors. Teeming with natural beauty and personifying luxury of

Following that trend, Robert Trent Jones

views, whether it’s done so from a lush golfing

the highest order, the resorts located amidst

Jr.’s designed course displays nothing less than

green or besides a pool, it has much to offer

each of the islands perfectly reflect all that is

panoramic views of the ocean – the Poipu Bay

within the paradise of mountain-laced valleys.

organic within Hawaii.

golf course on the south shore of Kauai, at the

Sporting some of the most renowned golf

Poipu Bay Resort, hint towards those majestic

course architects and boasting more than 20

holes located on Ireland’s West Coast.

top-flight golf courses across its six islands, it

The Kauai Lagoons resort, owned by Marriot but offering the option of Ritz-Carlton residences, has both the Lagoons Course and the

For a truly exclusive experience, head to

Kiele Course, two beautifully crafted greens

Oahu and relax in the resort-based interna-

designed by Jack Nicklaus – the ‘Golden Bear’

tional country club. Oahu is home to stunning

With layouts set amidst historical volca-

of great golfers. If it’s a drastic scenic view

southwestern coastline and with a vibrant wa-

noes, sea cliffs, coconut trees and cascading

you’re looking for, then Kiele offers you slop-

terfront commercial district; it is something for

waterfalls, Hawaii offers a golfing experience

ing holes set on to of the great coastal cliffs. If

those avid golfers wanting to take along the

unlike any other. Considered a mecca by

it’s a waterside play, then head down to Kauai,

golf-shy wife.

golfers the world over, take the time to head

where the major golf sports are played in magnificent settings.

Hawaii truly is a paradise in which to relax and enjoy the panoramic and breathtaking

provides a layout deserving comparison to the great golfing districts of the world.

there yourself and experience first-hand the luscious setting and pacific serenity.

100 Thousand Club

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MOET 100KUS:27 APR

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Champagne Central MoĂŤt & Chandon

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I

s there a more satisfying feeling than relaxing back into a soft leather seat, closing your eyes and waking up in Paris? Perhaps. Especially if the the sleek black Mercedes waiting for you at the airport is destined not for a chic little hotel room, but to a house frozen in time; a symbol of some of the most innovative production, marketing, and business savvy of the past 300 years.

Few companies can make the claim that their product was discovered by

monks, perfected by scientists, endorsed by royalty, and is now beloved around the world – but one that can is Moet & Chandon. The Chateau de Saran, the ancestral hunting lodge of the Moet family that now plays host to friends and corporate guests, sits high on a hillside covered in grapevines – part of the Cote de Blanc, producing what we are assured is excellent chardonnay – with the TK style rooftops reaching just over the trees.

The 11-bedroom mansion is so delicately appointed that the antiques that fill the rooms seem neither outdated nor contrived, but merely at home in their natural surroundings.. The stillness of the landscape and the studied noiselessness of the white-gloved staff keep up the illusion that at any moment a carriage may pull up, depositing fellow dignitaries for the weekend.

A short distance from the chateau, in the town of Epernay, headquarters for many of the world’s Champagne houses, is Trianon, or simply la grand maison.

“No name necessary for the locals to direct you to the headquarters of one of the world’s best-known champagne companies,” says Jean Berchon, a descendant of the Chandon family, who has been with the company 25 years as a VP of Communications & Heritage. Portraits of the founder of the house and the grandson who took it global – Claude and Jean-Remy Moet – hang facing each other in the visitor’s center, watching over the guests passing through their halls.

Claude Moet began excavation of the cellars, and maintained a successful business, forever establishing the decadent identity of his drink by introducing it to Madame de Pompadour, mistress en titre to Louis XIV and legendary trendsetter at the royal court.

“She fell in love with our champagne and ordered it for her private dinners with the king, because, she said, ‘It is the only wine that leaves a woman beautiful after drinking’,” says Berchon. After the French Revolution, which almost bankrupted the company, the first wave of bourgeois champagne appreciation arrived, a connoisseurship that continued to attract new drinkers, most importantly Napoleon, who was a military school classmate of Jean-Remy Moet, and helped facilitate the expansion overseas which not only saved the company, but established its future fortunes. It is Napoleon who champagne drinkers can thank for the Brut designation – the very first unsweetened champagnes which were sent overseas to Great Britain, still the largest consumer of champagne outside of France.

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The white marble entry hall surrounds a wide set of descending stairs, the cool underground air palpable even before the door opens. In the warm yellow light, a map of the region shows the expanse of grape vines beyond what lines the surrounding hills. Moet’s position in the region is assured by size – 15 of the 17 grand cru (the top wine-growing villages) – are Moet-owned. Seasonal workers harvest the grapes by hand in mid-September, after which they are pressed separately, and then brought to Epernay. Over the winter, the master winemakers taste and blend with the reserves at hand from the past three years to create the basis for a new batch of wines, which then line the corridors, stacked dozens of bottles high and deep in arched alcoves.

300 people work in the almost 18 miles of underground tunnels, but we see not a soul for more than an hour, wandering through the twists and turns of the varying levels. Our guide admits freely that she takes the same route every time, just to be sure. The cellars are cryptic in more than just appearance: on each stack of unlabeled bottles rests only a single small slate plaque, marked with an internal code to indicate what a particular batch is destined to become. The marks of life are limited to fingerprints on the dusty bottles (each of which must be stacked by hand) and the occasional hole in the pattern, jagged edges where there should be a slender bottleneck (the company estimates about one in 10,000 bottles breaks from internal pressure) but plenty of the work here is still hands-on. Though much the riddling and disgorging of sediment have been given over to machines, as the majority of metal-capped bottles indicates, the cork-stopped bottles are still done by hand. The interaction with sediment in the bottle is, of course, what creates the effervescence in champagne, and the aging is carefully monitored according to the individual needs of each wine. There is no limit to the aging process, theoretically, but there is an absolute minimum of 15 months, though six to seven years would be typical.

Of course, certain bottles are aged long beyond that point, and Moet & Chandon keeps many of them here – bottles ranging from the late nineteenth century to the early 1970s sit in reserve, some with corks so decayed that the wine itself dried up years ago, but some still full, the weight of their years leaving no apparent mark. Years of births and deaths and wars and celebrations spookily remind each person who sees them that they are looking at an artifact, a liquid summation of a year in history, an oddly breathtaking fact to be confronted with. There is something of that sacredness that pervades the whole atmosphere, from the velvety silence to the little saint that sits in an alcove, carved generations ago, protecting her workers. And then, of course, there is the Grand Vintage Reserve, the heart of the house where Moet & Chandon clearly feels its own weight.

Once the personal cellar of the family, it now serves as a showplace and wine library, where the truly remarkable bottles are archived, the Es-

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prit du Siècle holding the place of honor under a museum light just inside the entrance. A blend of 11 of their best vintages of the past century, just 323 magnums were made, and the house collection is without a doubt the largest in number of any in the world. Though kept behind an iron gate and opened with a theatrically complicated metal key, the subtly hidden electronic lock in the alarm box serves as a reminder that, even here, one foot is firmly planted in the 21st century. After all, the sheer mass of bottles being produced could only be a modern number – there are 90 million bottles in the cellar alone, and they produce about 300 million bottles a year.

We resurface from the cellars, and before our eyes can even adjust to daylight, we are sitting in a white-and-gold upholstered room, wine glasses twinkling patiently on the coffee table, but then the house has often played host to many world-famous figures, and hosted many sparkling dinners. “One of my great-uncles was a friend of Richard Wagner, and after Wagner presented Tannhauser in Paris, people whistled at him from the audience,” tells Berchon. “There was a big conflict in opera at that time, between people who wanted something more modern, and critics who loved traditional opera, and Wagner was very modern. Wagner was so hurt that he stopped in with Mr. Chandon to recover, and he wrote him a letter afterwards saying, ‘the only thing that could cheer me was your lovely chateau and your Champagne.’ We have had many incredible visitors, and we keep all the letters, things like that. Khrushchev visited us in the early 60’s. Champagne, it’s really magic. It is bright gold that comes out of dark caves, and how does it happen? I don’t know.” Of course, Berchon knows in a technical sense; there are few who understand that process better than the management at Moet & Chandon, but the essence of happiness and vitality in every glass of Champagne – in what vat is that distilled, from what part of the grape is that pressed?

Because that, of course, is the real magic. And truly, it has restorative powers – Wagner himself composed Tristan and Isolde here.

Today, we are in similarly good company, joined by Benoit Gouez, the Chef de Cave at Moet & Chandon since 2005. Originally from northern France, he received his education not initially in wine, but in science, until he had a realization that drives him to this day: “To reach greatness, you need to involve yourself,” he states, the passion for his work quite evident. He studied wine in Napa, Australia and New Zealand, “which opened my mind beyond the French way,” he says, but once he arrived in Epernay, he saw the opportunities in Champagne – not only in the winemaking, but also in the brand. His enthusiasm, expertise, and innate sensitivity propelled him quickly to the top position in the past 10 years, and have brought style and integrity to the generation of wines he has produced. As the head winemaker, he is responsible for tasting base wines, supervising blending sessions, then trials, as well as testing new processes, blends, and other brands. With a team of 10 he

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says it’s important to keep an open mind – or at least an open discussion.

savvy cannot be ignored – for such a large company to survive, it must

The complementary aspects of his work are embodied in the two

employ nimble, forward-thinking minds, and he is certainly one of these.

major lines he creates – the Imperial and the Grand Vintage. The Im-

The introduction of Rose Champagne has arguably been the biggest proj-

perial, which is released every year and is the most mass-produced of

ect of his career with Moet & Chandon, and his big revolution has been

their products, is intended to be consistent. Each bottle of Imperial

a big success story. When Moet & Chandon began selling it, Rose Cham-

should taste like the next, and they should taste the same from year to

pagne accounted for less than five percent of sales worldwide; now, it is

year. Here, Gouez says, he defers to the group – when they reach con-

more than 10 percent of overall champagne sales. Gouez wanted to cre-

sensus, then the majority of less educated palates will certainly reach

ate a wine for more occasions, and while some one-off rose vintages had

consensus too, even if he feels differently because, as he knows, “dif-

been released before, he felt this was an area he could diversify, as well

ferent people are sensitive to different things.”

as perfect a wine that had often been shunned to the side by serious

When creating the vintages, however, it has to be more personal.

These wines are intended to be an expression of a particular year, but

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drinkers by reducing the sugar content and following the trend of more delicate tastes.

they are also the expression of a particular winemaker, and here he has

“We had to convince our growers to do things differently, and also

the freedom to overrule in order to create something that tastes as he

develop a red wine processing facility, but it’s all in place now. Once we

feels it should taste.

decide to do something, we do it right.” Rose was lesser known, and cer-

Despite the artistic and personal nature of his process, however,

tainly the concept of growing red wine grapes was foreign to some of their

Gouez is anything but esoteric when it comes to talking about wine. He

long-time producers, but he had absolute faith in his brand that clearly

avoids giving stereotypically complex tasting notes, preferring to let his

paid off. “People respect the fact that the house has been around for so

guests enjoy whatever it is they taste as they taste it. And his business

long. They respect consistency and longevity. It isn’t perfume, isn’t fash-

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ion where you change half your business every year.” His business now can be delineated mostly along those various goals – vintage and nonvintage Brut and Rose, one when the grapes call for it, and one every year. “The grand vintage is far more demanding – but non-vintage Brut is the judge of a house,” he says, and he is proud to produce it every year. While this keeps him mainly in Epernay, he does travel frequently during the year: “On vacation, I’m always looking for open space – Canada, Australia, Brazil. I love Japan for wine, they are very receptive and respectful. I go mostly to Japan and the US, which is quite different; it’s not one country. I’m quite curious by nature, I like to have different experiences.” One thing he emphasizes that he always brings back with him is a sense of the local cuisine – or lack thereof.

“It’s important to develop your local style of food – I think some places still need to find their own style.”

And food is something that is a serious concern here at Moet &

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Chandon, and not just because we’re in France. Simply put, brands and

When you are a cook, you give a part of yourself. It’s love. I feel very

companies have to grow or die. The introduction of rose was a big step

lucky and happy to do this.” Dance’s passion for food and fine cham-

for the company and garnered them a great deal of new business, but

pagne is expressed in words, gestures, and a beatific expression as he de-

the most important change that an iconic company like this can make is

scribes his job. “Benoit and us, we taste the wine and then work on the

educating drinkers about champagne so they can both enjoy it more and

menus,” he says simply. He finds it easy to cook with champagne in

enjoy it differently. As such, one weapon in their arsenal is a staff of im-

mind: “we are looking to play with taste and champagne is more open

mensely talented chefs, who travel the world as well as welcome guests

than still wine, it has more facets.” When all is said and done, a good

to headquarters to show them just how champagne really can interact,

meal is a good meal, and this chef certainly won’t compromise anything

enhance, and add to the experience of eating.

in deference to a wine, but his bag of tricks is such that he doesn’t have

The chef at Trianon, Pascal Tingaud, presents three courses, the

to. “The most important thing is the quality of the ingredients, to be sea-

modern rectangular plates and presentations mixing easily with the clas-

sonal. After that, we have so many options. Each time we travel we learn

sic French setting, and from the very first, it is clear what to pay atten-

something new, we meet chefs all over the world, and there are so many

tion to – a matched set of plates with white foods, fishes and broths and

different foods, even within a region.” He mentions that he has found

a marvelously plump scallop, and red foods, roes and carrots and beets,

Indian food to be challenging, because of the amount and complexity of

playing off the Brut and Rose in their matching glasses. Champagne

the spices, but he has loved learning how to work with ingredients like

here, incidentally, is not served in flutes: “I have a large nose,” Gouez

Thai basil and coconut milk elsewhere in Asia. His travels have brought

deadpans, “and so I cannot smell anything if it is served in a champagne

him into close contact with many famous chefs, from the Troisgros fam-

flute,” but facetiousness aside, a larger glass allows for a much more

ily at home in France, who he named as an early influence, to Tetsuya

complete tasting experience.

in Australia, who he says has managed to change the quality of food in

A similar series of larger courses is presented, as well as an inno-

his entire country. “It’s the quality of the man, not just of the cooking. He

vative trio of desserts, a meditation on pineapple from an ice, to a deli-

has a kitchen in his office like you can’t even imagine in your home.”

cate tuile hiding flavored cream, to a simple minted and cubed salad.

Counterintuitively, he finds it easier to organize a champagne dinner

The chef, we discover, has returned just this week from Singapore, and

anywhere in the world than in France. “There is such a culture of wines

the blend of Malay and Chinese influences that bring in fruits and flow-

here – where they don’t have that, it’s more open.”

ers are one of his favorite additions to his cuisine. It is a sentiment that

As with Chef Tingaud, he feels it is important to have a defined local

is echoed time and time again, by everyone we meet and eat and drink

cuisine, and has found many places where he has learned something re-

with: Asian cuisines, Latin cuisines, as well as traditional French and

gional that is truly useful. An American cuisine is recent, he says, but

Western cuisine all pair very well with champagne – indeed, a some-

really exists – he attended a barbeque competition in Houston that left

what counterintuitive guideline could be that any food you might drink

him seriously impressed with the scale of the competition – “It was crazy,

beer with (and probably the same local Tsing-dao or Tecate every time)

I drank so many beers” – and also left him decided that rose would be

is suited even better for a champagne, with its superior flavor profile but

amazing with barbeque. This master of cooking and hospitality prefers

similar coolness and effervescence. It doesn’t only have to be a special

an experience like that to something generically high class, for both him-

occasion drink – although when a special situation calls for it, there is

self and his guests: “In hotels you find the same food, the same restau-

really no other choice – and there is indeed a special occasion afoot.

rant everywhere. It’s important to have authenticity, more important than

While lunch was an introduction to the Imperial, one cannot understand

sophistication.” The dishes he serves all have that same warmth and

a house without tasting its vintages, and upon our return to Saran, we

passion, just themed around a particularly sophisticated taste. The

are greeted by their chef, Bernard Dance, who quickly makes it clear

Grand Vintage Collection, he says, is “a normal menu, one course per

that we are in good hands for that experience.

vintage. I like cooking both ways, the tasting to discover the facets of

The son and grandson of chefs, who grew up in his family’s Miche-

the wine, as well as the traditional dinner. We change the menu as the

lin-starred restaurant, began cooking there in 1974. He came to Moet &

vintage ages, and different vintages, different prep.” And since the 11-

Chandon 10 years later, cooking at the Chateau de Saran, and was ap-

bedroom chateau is booked specially, with only one set of guests at a

pointed to Chef at the Residence de Trianon in 2002. He estimates that

time, it’s not like a restaurant. “We prepare a menu about a week in ad-

he travels the world about 100 days a year, meeting chefs, cooking, and

vance and we only have one table, so it’s easy to prepare and check. A

creating marvelous champagne dinners. “People really love this; in pri-

kitchen is like an orchestra. People need to feel confident, and to be

vate homes, people invite friends, they come in and out of the kitchen.

well-managed, and within that they need liberty.” He laughs at himself, de-

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“‘Audacious’ was how Jean Berchon described the 2003, explaining that “audacity is part of the DNA of wines – we like to go a bit further, and we can. We are currently launching the 2003 vintage, but after that, we will launch 2002. Tiny chateaus cannot do that, it would not be possible for their production, but our Chef de Cave, he was tasting and tasting over the wine’s whole life and he stated a year and a half ago that the 2003 would mature faster than the 2002. We decided to respect the wine – it was not easy to explain to everyone – but we are doing so because we’re focusing on quality.” A bottle of the 2003 is popped open, as the staff moves silently behind folded panels, and Chef Dance takes a quick sip, then leaves with a knowing smile to return to his kitchen.

A few hours later, the upholstered screens pushed back and the dining table set, each place lined with five specially etched Riedel glasses, the small Moet & Chandon star marking the fill point. A rectangle of tuna tartare topped with silky avocado and smooth beads of caviar appears, the perfect complement to the fruit, nuts, and spice of the 2003.

Bright and powerful, the wine is the product of an unusually hot summer, something that recurs as we move backwards through the years. The 1995 accompanied a firm, creamy slice of sea bass in a traditional dashi broth, the seaweed flavor providing the necessary salt to the combination, and the 1990 continued in the seafood vein, a filet of sole and chunks of lobster tail surrounding a saffron risotto. The food pairings, drawing spice and flavor from Asia and India, were indeed enhanced by the champagne, even more so as the flavors of the older vintages grew stronger and more complex, the full-bodied sugars smokier and smoother. The 1976 was truly splendid, delicate but rich, with a strong caramel flavor, and the chef played off the sweetness with a rich squab dish glazed with maple syrup. To close, he presented the 1959 with a dessert of rolled fruit pastry and a coffee ice, the wine itself sweet enough to stand as a dessert wine on its own.

With the flavors from that 50-year-old glass still fresh in memory,

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scribing his kitchen and his colleagues with the highest of compliments, but

the 2003 sits chilling on the balcony of a fourth-floor suite at the Crillon

admitting “I think I trust other people’s palates – but I have to check.”

the following night, breathing into the spring air needing nothing more

Japanese sticky rice and caviar is his signature dish – the texture,

than a dozen oysters and some excellent bread. As the cork slides out

the saltiness and the stickiness and the way it combines with champagne

with a tender whisper, the glass fills with hundreds of years of history and

is a perfect example of the balance he seeks in his dishes. The only thing

many more years of promise and potential, ready to mature from some-

he says throws off that balance is vinegar; “it’s a wine killer, I do find it

thing engaging to something truly amazing.

difficult to cook with. If you add lime or lemon, it sweetens it, though.

There is a confluence of events required to make a great vintage, so

Also, to cook with champagne is difficult sometimes! To me it’s a waste,

specific it almost makes you wonder how it ever occurs. First, there must

I prefer to cook with a white wine.” A surprising admission, perhaps,

be no frost in the winter, then, there must not be too much rain in the

but then again, with the kind of champagne he has access to, there are

spring, and during the summer, when the wind comes in from the east,

better things to do with it than steam it away. His favorite vintage to drink

it must not bring any hailstones. And then, finally, the bottle itself must

is the 73, as with Benoit, but for the 2003, the most recently released vin-

wait – for Chinese takeout, or the right woman, or even just a beautiful

tage being featured tonight, with its bright, green notes, he feels they

night in Paris – because a successful vintage is about seduction, into

have they have a lot of flavor options.

the history, the personality, and the taste of great champagne.

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Success in the restaurant industry is a fascinating and unpredictable thing. The unique chemistry of food, atmosphere, hosts and guests when everything is working is as palpable as it is indefinable, and to create such a setting is an

S

change drastically, I picked another side business where, no matter what, I was going to make money and have fun. People will always need to eat, so why not open a restaurant?” he thought.

Though he somewhat understates the fact of his

art in and of itself. The restaurant world is full of individuals who have beaten the odds and found success, but in an open, glass-walled space on Sixth Avenue in New York City’s West Village, a

music career, Fabrizio owns his own label, Sotti The Scuderia team, clockwise: Alessandro Bandini, Silvano Marchetto, Fabrizio Sotti and Leyla Marchetto

new Italian restaurant has opened that proves

Records, and has produced records for worldfamous hip-hop and R&B artists, such as Q Tip, Tupac, Ghostface Killah, and Jennifer Lopez, as well as jazz artists like Al Foster, John Patitucci,

that a team can truly be more than the sum of their parts. We spoke with

Randy Brecker, Michael Brecker, and many more, and spent years of

two of the four owners of Scuderia: Leyla Marchetto and Fabrizio Sotti

collaboration with Cassandra Wilson. His “Why not?” attitude is em-

(along with Leyla’s father, iconic New York restauranteur Silvano Mar-

bodied in the young, fun atmosphere of the place, along with the per-

chetto, owner of Da Silvano, and Da Silvano’s General Manager Alessan-

sonalities of the other owners.

dro Bandini), about their new venture, which is a group effort in so many

“Our team fell into place early last year, when each of the four of us

ways – in ownership and management, certainly, but also in everything

realized that we wanted to open a new restaurant….” When the space

from decorating and tasting, even starting with the initial conception.

across the street from Da Silvano became available, Silvano decided the

The paths they took to get here brought them from different parts of the

time was right. He and Fabrizio had been talking about partnering up

world, and very different career paths. “Ever since I was a kid, I’ve been

(since his friend and customer Fabrizio had just opened Dal Toro Lam-

on the fence about whether or not I wanted to (literally!) follow in my dad’s

borghini, an Italian restaurant at the Palazzo in Las Vegas and wanted to

footsteps,” said Leyla. “Da Silvano is four and a half years older than I

partner in a New York project), and Alessandro wanted to become an

am, so for my entire life, I have seen my dad work long long hours, day and

owner as well. “When I heard what was going on I immediately said I

night…I have always loved the environment in the restaurant – Da Silvano

wanted to be involved, and we signed the lease about a month later,”

in particular, because it really feels like home to me.” After a stint in hotel

says Leyla, just two months after the restaurant opening in March.

and restaurant PR, she went out to LA, where she worked for event pro-

“I really believe that to make any business successful you need a

ducer and restauranteur Jeffrey Best doing everything from design work to

great team,” adds Fabrizio. “At Scuderia, Silvano brings his legendary

event coordination at Sundance and Cannes Film Festivals, but the lure

status, Leyla is a great organizer and was very helpful connecting all the

of the restaurant world finally drew her back to New York.

dots in the construction phase, Alessandro knows how to run the restau-

Fabrizio, meanwhile, arrived in New York from Italy at the ripe old

rant and has a lot of faithful customers and I bring a little bit of glamour

age of sixteen, renting a Harlem apartment by himself, trying to make it

– and I’m good when it comes to numbers,” he says, casually identify-

in the world of music. “I have always been a musician since I was a lit-

ing one of the key elements of the restaurant, something that Silvano

tle kid. After years of touring and making albums I decided to also be-

raised to an art form at Da Silvano – the fact that the owners of a restau-

come an executive in the music industry. When I realized that the music

rant can truly set the mood, rather than staying quiet in the background.

business, because of the new technology, was going to suffer a lot and

“I like going to places where I know the people who own or run it – it

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makes the experience more personal and pleasurable,” says Leyla. “I know

ent from Da Silvano – We don’t have tablecloths, the staff is dressed

that Silvano’s almost constant presence at Da Silvano for the last 34 years

down, and the vibe is younger and more casual overall, so we attract a

has played a large role in his success – he is the ultimate host, a natural en-

kind of second generation than we do at Da Silvano, which is what we

tertainer, and has an incredible presence that people come back for.” In that

wanted to do in the first place.” Fabrizio agrees, “I think that people like

same vein, Alessandro is a near-constant presence on the floor, and Leyla

the fact that Scuderia is for everybody and all kinds of people go there.”

and Fabrizio are frequently in the house as well, greeting friends and guests,

Scuderia attracts a young, attractive group of customers, many from the

and meeting new visitors who are visibly delighted when Silvano makes

neighborhood, many in large parties, and many, as Fabrizio notes one

one of his regular visits from across the street.

evening with a smile, beautiful women, all contributing to the party at-

Scuderia’s antecedents are a powerful legacy, something the younger

mosphere. “People realize that they can come and eat and drink a lot,

members of the crew welcome, even as the whole team agrees that this

have fun, and not spend an insane amount of money. We already have a

restaurant will be something new. “My dad doesn’t always give direct

great set of regulars, who come back a few times a week, because its

guidance, but just watching and listening to him every day at Da Silvano

easy to drop in, and because they can afford to come often,” says Leyla.

has been what has taught me the most about the business. He has a sixth

The risk of opening a restaurant at any point in our economic history

sense about what is going on, and sees things that happen behind him –

is always significant, but it’s impossible to ignore the effect that the re-

I think I inherited some of that,” Leyla says. “We tend to draw a differ-

cession has had on the industry as a whole. Scuderia is, by design and

ent clientele than we do across the street at Da Silvano, but we do have

by serendipity, a perfect restaurant for its moment. “I think we opened

some customers and friends that eat at both restaurants. We purposely

at a great time, when people, especially in New York, were starting to feel

designed and created an environment that would be completely differ-

better about the economy, and better because spring and summer were

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on the way,” says Leyla. “We created a casual, fun, neighborhood desti-

covers hanging on the walls. The car theme is pervasive throughout –

nation, and I think our customers enjoy being able to eat good food, in a

“Scuderia” is the Italian word for “stable”, traditionally for racehorses,

place where they don’t have to think about what they’re going to wear, or

but most popularly adopted by Ferrari, for their racing team – and that is

how much they are going to have to spend. We have moderately priced

courtesy of Silvano and Fabrizio, who share a passion for cars. “I have al-

food and a great wine list, and a great staff that people respond to. Now

ways loved cars. I think that all Italians are in love with cars. When I finally

that the outdoor café is open we’ve also become a destination that is per-

was able to buy a great Italian sports car, it felt like a big achievement and

fect for the good weather, so that is also bringing people in.” The outdoor

a dream come true,” says Fabrizio, whose collection has grown to include

seating, an integral part of New York City summer culture, is even club-

a Ferrari Scuderia, a Ferrari 430, the Dal Toro Lamborghini Museum, deal-

bier here than most, and since the restaurant has begun offering brunch,

ership and restaurant complex in Las Vegas, and a Rolls-Royce Phantom

it quickly became a weekend destination. The restaurant encompasses

that is perennially parked outside of Scuderia, waiting to chauffeur him

119 seats inside including the 10-seat bar, plus 36 seats outside, with the

back to another late night at his Manhattan recording studio.

opening team building the space from the ground up – “It went from a

The passion with which this group of restaurateurs approaches their

black hole to a fully operational restaurant after 10 months of design

work naturally spills over into other areas of their lives, and keeps them

and construction,” Leyla says, a process she describes as taking a toll on

fresh and grounded. “If you can believe it, when I’m not at the restau-

everyone. However, the personalization of the space paid off – the room

rant I cook a lot. My boyfriend is a great cook and a sommelier too, so

warm and casual, decorated with signature contributions from its own-

we like to play around in the kitchen with different recipes and creations.

ers, from graffiti on the bathroom doors by cartoonist Marisa Acocello

He is also in the restaurant business, so we’re generally talking about

Marchetto, Leyla’s stepmother and Silvano’s wife, to their favorite album

food, wine and restaurants 80 percent of the time. I love being outside,

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so I run and bike a lot when the weather is good. Those are pretty much

Bue, with pecorino, spinach, pancetta and a

the only time I am not glued to my blackberry or thinking about Scude-

sunny side up egg in the middle; the Bucatini

ria or Da Silvano, so they help clear my head,” laughs Leyla. “I’m a

Amatriciana – “a scrumptious tasty/salty white

sucker for anything beach related, so when I can escape, I head for the

amatriciana that is made with guanciale (un-

water – the Hamptons, Miami, Los Angeles, St. Barths or our house out-

smoked Italian bacon)”, the brioche grilled

side Florence, where we cook, eat and drink out by the pool overlook-

cheese, the skirt steak with three dipping sauces,

ing the Tuscan countryside.” Her travels most recently took her to South

“and for dessert (or with coffee in the morning!)

America, to Chile and Brazil, relaxing after the opening with family and

the Nutella Pizzeta (mini dessert pizza) with mas-

friends, and she’s already planning more trips well into the fall.

carpone, Nutella, and powdered sugar.” The sig-

Like so many car aficionados, Fabrizio is an avid watch collector,

nature cocktails at the bar were cooked up after

specifically of Patek Phillipe – “I’m obsessed,” he says, and he’s also a

many a long night tasting, and set the tone for a

collector of art, most visible by the Arturo de Modica bull statue that sits

uniquely intimate evening with the personal vi-

outside of Scuderia, the twin of the one on Wall Street downtown, and

sion of these entrepreneurs.

“I deeply love Wassily Kandinsky.” After a recent Bahamas escape, his

Both have plans to continue along their re-

next journey is a summer European tour, promoting his new album.

spective paths: “My main focuses at the moment

“The new album is called “Against All Odds”. It’s five years since I

are my own music, even if occasionally I will

have put out an album as a leader and I’m really excited about this. I

produce and work with other artists, and to open

feel like I’m going back to my roots. To explain you how I got to where

a few more restaurants around the US. Beside

I’m today I would need a few hundred pages, but in a few words the in-

Scuderia I’m really proud to be the co-owner of

gredients are passion, determination and compassion with a lot of strug-

Dal Toro/Lamborghini at the Palazzo in Las

gle in the journey. Balancing the restaurant with his record label and

Vegas,” says Fabrizio, and while Leyla is fo-

recording is a challenge. “I have to say that I don’t sleep a lot,” he ad-

cused on Scuderia and Da Silvano for at least

mits, “but I have learned to separate my artistic and business lives very

the next six months or so, to be sure Scuderia is

well. That helps me a lot to move forward with everything and make the

running smoothly, she’s discussing starting a

best possible decisions.”

restaurant management group with several close

All the best travel and exposure the world has to offer has given

friends: “We have a few concepts in develop-

these two individuals an unusually clear perspective on exactly what

ment for 40-80 seat restaurants, most likely in

constitutes a quality restaurant experience. Fabrizio sums it up suc-

New York, Chicago, and/or Los Angeles. We’re

cinctly, saying it’s all about “The service, the quality of the product,

also talking about possibly expanding Scuderia

and the clientele,” and Leyla concurs: “The food, ambiance, and the

to another city, like Miami or Los Angeles, so

people make a restaurant. I am really sensitive to the design of restau-

that’s a possibility in the next few years. My dad

rants also, and I hate overdesigned and fancy environments, so the

and I are also talking about opening Da Silvano

more casual and comfortable the place, the better. Probably most im-

internationally…. Ultimately I really want to

portant are the people who work at the restaurant. A rude or pomous

open a boutique hotel on a beach, so that is my

manager or maitre’d, or a crappy waiter can ruin your meal. I was for-

long-term plan,” she smiles, and yet while for

tunate to grow up in one of the best restaurants in New York, with a fa-

most people, this would be a pipe dream, there

ther who is an amazing chef, so I really love food. I’m not picky and I

is something about the mix of hospitality expe-

don’t love fancy food, but I can’t stand bad food or food that isn’t

rience and drive that makes anything seem en-

cooked the right way.”

tirely possible. When asked what it is that

The food at Scuderia reflects this focus on casual and authentic

keeps driving himself and his colleagues from

quality. Fabrizio’s personal request, the baked taglialini with black truf-

project to projects, Fabrizio simply tosses out

fles, is on the menu, and friends of the restaurant whisper tales of his

the word, “passion,” and while it may be the ob-

own “Pasta di Giorgio,” created with friend Giorgio Piovaan in Italy 20

vious answer, it’s also a powerful one – this sta-

years ago – not on the menu but restaurant-quality nonetheless. Leyla

ble of entrepreneurs are clearly just beginning

is, as she puts it, “a sucker for carbs” – she loves the Pizza al Occhio di

their race.

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LAMBORGHINI:june09 05/06/2009 11:25 Page 96

Man behind the brain Luxury is a relative concept. What items can we fully attribute to this category? Today luxury lifestyle implies more than mere possession of expensive and rare items. Always the best and in everything – this is the definition of contemporary luxury lifestyle. And when it comes to cars, Lamborghini is the direct embodiment of this style. 100Thousand Club met Lamborghini’s Brand Director and Head of Design Manfred Fitzgerald and asked him about all the secrets.

Both you and Chief Executive Stefan Winkleman reenergized and to an extent have reinvented the Lamborghini brand under the VW Group stewardship. What were the challenges when you first took over?

Manfred Fitzgerald. Well, this is going back about almost ten years now. In 1999 as I assumed the position of marketing manager, a market scene was non-existent here at Lamborghini. It was a name there, Lamborghini, but it was not filled with any kind of content, so the biggest challenge was giving this company a very unique image, something that everybody could understand, something that was not ambiguous. So to create a distinct image of this brand was the first challenge which I encountered.

What is the long-term vision for the company and what has your overall strategy been?

MF. Back then there was nothing there, so what I did was define the brand values, first and foremost. These brand values, in total there are seven and reduced to three –aggressive, uncompromising and Italian – is what we’re always focusing about. That is our guideline for anything that we do, communication-wise, for product, all that what we’re about is basically transmitted by these seven brand values.

So nine years was a pretty difficult task back then because you didn’t have a clear idea of what Lamborghini stood for. If you went through the dealerships, everybody had a sort of island solution; everybody interpreted the brand in a different way. So I went out to create, starting from the brand values, also a regular CICD — corporate identity, corporate design. It’s so important for a luxury brand like ours to have such a clear idea and a clear vision of where you want to bring the brand and where you want to go, so that was sort of the first milestones that we achieved. You have to be very, very consistent in your approach, so I had a clear vision where I wanted to see this brand out in the future, and we went about doing that.

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Manfred Fitzgerald How do you sum up “Italian”? How do you try and make a

as well as the design. So we can tap into the research and development,

brand Italian?

the fundamental basic facilities that they have, we utilize. We’d be stu-

MF. I think there you just named it. It’s the sum of everything. It is re-

pid if we didn’t do that. But the core research and development is car-

flected also in the other brand values which are sent to us, which are ag-

ried out here, as well as the design. I have a design team here on the

gressive, and obviously also exclusive. So if you look at all the things

premises, which allows us to do it in a totally different way. My team and

that we do, I think we are perceived and we are a true Italian brand.

I, we live Lamborghini here because we’re integrated into this company.

So we don’t get commissioned work like other stooges do who do not

Lamborghini is a very masculine brand. You’ve described your-

have this intimate touch then with the brand itself, which enables us to

selves as the bad boys of the super car world. How does the re-

bring out all the work you have seen.

lationship work with VW Group. What do the bad boys give back?

MF. I think Dr. Piëch had a beautiful idea back then, and in these dif-

You said recently, "It would be a mistake to reduce the brand

ficult times I think it really pays off creating a group where you can find

to what we have done." Is brand diversity needed, and if so,

anything, the whole spectrum of the automotive world, so from the small-

why now?

est vehicle up to the 40-tonner. Within that range we’re positioned as

MF. I think it would be a mistake to reduce us only for that, because we

the ultimate luxury super sports car. So what we’re just a complimen-

have such a potential here, such a vast creativity. What you’ve seen so

tary element in this whole chain.

far is just the basis of what we set out to do in the future. I said that in the context of the motor show of Paris where we showed a concept car –

In terms of research and development and design, are there el-

the Estoque, four-door show car. We were asked why we are doing this,

ements from Lamborghini that find their way through into the

and I just exploited it in the way that I said that this is also a viable way

R&D process?

for us, an incredible way. I think anything that we do has to be authen-

MF. No, I don’t think you have to go that far. Lamborghini is a standalone

tic; it has to be recognized as a Lamborghini product from the first sight,

company; we have a great autonomy, so the whole R&D is here in-house,

and therefore, I believe we can do more, and we’re set out to do more.

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A Lamborghini is selling a dream, but there are some hard com-

anything like that, it would not fit us; that would not be the appropriate

mercial realities behind that dream. How do you plans for di-

move for us. So Mission: Impossible III was a setting, a luxurious setting.

versity, both in terms of core business and the brand extension?

It is important for us to see that our products are perceived in a normal con-

MF. Diversification is a necessity. We have a two-monoline strategy right

text. What I’m striving for is to take us out of the context of being just a

now focusing on the cars, but a luxury brand is allowed to play out in

niche of a niche, being just an exotic brand. I want to get to the point where

other fields. Obviously this is our core business, but the merchandising

we’re looked upon normally, and we can see this already in the States. The

has taken enormous steps in the past couple of years since we have fo-

Lamborghini brand has taken huge steps there in brand image, and we’re

cused on this in a totally different way, and this is as long as you again

a part of the life, and that’s what we’re striving to do.

stay authentic and stay credible in that what you’re doing, any path out there is allowed.

Exclusivity is key to a brand like Lamborghini. How do you keep the demand high in a recession, which by its very nature,

Ferrari are apparently bringing in around about $150 million

demand must be dropping off? Also, wealth is geographical.

through their brand extension – the hats, the sunglasses – but

How do you ensure that there isn’t a concentration of Lam-

how much of those things are suitable for Lamborghini?

borghinis?

MF. They are in a different position than ours. You would assume they

MF. It is paying attention, not to have a great concentration of your prod-

are the same, that it’s a similar position because they’re also a luxury

uct in one place, one spot. So we have still a lot of white spots on the map

brand, but they have a totally different history and a totally different

of the world, and therefore, we see still potential out there to bring our

standing. We’re still in the phase of brand building. I think any step we

products to the market without diluting our brand image and without di-

take out there has to be thought more than once about, so also, if you go

luting its exclusivity.

into the product placements, which we do occasionally in big Hollywood

Wealth is still out there. People still have luckily enough money to

films, I discard about 95 percent of that what I get on my desk because

buy our products. It is, like you mentioned before, a geographical ap-

they’re just not a brand fit. So yes, it is important to take a look at any

proach, so still if you take China they are predicting a growth this year

kind of activity we take on, and we have to see if it is really that what

of eight-point-something percent. This would be a dream here in Eu-

helps us on building upon our brand image.

rope, but luckily we find still markets which have enough at their disposal and which are in a fortunate situation who can buy our products.

Why were Mission: Impossible III and The Dark Knight right for branding?

How does Lamborghini move into a new market? What are the

MF. They were just a perfect fit. The Batman, before The Dark Knight,

steps?

we were already in a very, very brief sequence already in the previous

MF. We first of all need a good understanding of the market, but that

film from Christopher Nolan, but The Dark Knight, we had the script, we

does not mean that we will cater to the market in a special way – we

went through it with the producers and I thought this is something that

won’t do products for a market. We have a global product; it has to work

really fits the brand Lamborghini. Apart from that, it is a spectacular

everywhere, so we will not do something specifically for one market. So

film, and I loved also working together with the production there, but

the market understanding has to be there, we have to understand, and we

Mission: Impossible was also something on the very high-end level. It

have to obviously penetrate our brand values. We have to be understood

was a good environment, it was good surrounding, and therefore, we said,

as a luxury brand.

"Yes, we can do it."

If you take China, for instance, a couple of years ago, the Chinese did not know what Lamborghini is. Is it a coffee brand? Is it something to

In The Dark Knight, it’s Bruce Wayne’s car; Bruce Wayne is a

wear? What is it? No, it’s a car manufacturer — no, it’s a super sports

multimillionaire, hero, avenger, etc., displaying aggressive and

car manufacturer, and it’s a luxury brand. So we have to play in that

uncompromising values, perhaps even Italian. What are the

league, and they have to perceive us as something which they would like

things that you insist on to get the branding right?

to possess.

MF. We don’t go that far, I would not ever interfere with the creativity on

100

somebody else’s behalf, so the director has a clear idea of what he wants

Lamborghini’s Ad Personam solution allows the customer to

to see. If we can support that with our products, the better it is. What I do

personalize his or her Lamborghini. How important is that cus-

not like is to see our products in the context of being driven by villains or

tomer experience for the company?

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MF. The future of this brand is in the focus of it. In the past we were a

So what we wanted to create there was having a sort of sculpture; this was

technical oriented brand, and my vision of the future would be of be-

totally design driven rather than technically driven.

coming a modern company. Modern company means also focusing or having great focus on the customer. That does not mean that we will be

Where do you look for inspiration?

influenced by the customer in the sense of design, so going to car clinic

MF. Everywhere. We’re so fortunate living in a country like Italy where

and asking them, "What do you think of that?” how could we? Our ob-

you can get so many inspirations. But as a global acting company, we

ligation is to surprise the people with the design, and to let them see

have our ears and eyes open everywhere we go in this world. That’s a

how we realize the dreams they haven’t dreamt so far. So that is our ob-

key prerequisite to do what we’re doing. We’re influenced heavily by

ligation as a luxury car manufacturer.

other industries. I don’t think that just going along in the automotive industry would get you anywhere. Our life is moving at a very, very fast

How involved can a customer be in the creation of his or her

pace; our lives are changing in a very, very fast way; the way we com-

car, and what does that sales process look like?

mute, the way we communicate, the way we talk to each other is chang-

MF. To a certain extent, we have an individualization program. In the

ing heavily. All that inspires us; all that we take up also as inspiration

past couple of years we could observe a trend where it was not about that

for our future products.

what the Joneses have but what the Joneses don’t have. “I want to differentiate myself from my neighborhood. If he has a Lamborghini, fine;

How do you steward; how do you ensure that the brand is in

I want one, too, but it has to look different than his.” So therefore, we

good hands when you pass it on?

came up with this individualization program where we give them I think

MF. This is one of the greatest tasks I have. I planted a seed within

ample opportunity to individualize their vehicle.

this company that everybody understands what it takes to realize a vision. It’s not only that because in 1999 when I took over, everybody

Your team famously designed the stunning Reventòn in just four

had a certain vision of Lamborghini, what it should be, , and this is not

months. How have advances in technology in the software so-

about me; it’s about somebody who has a vision. You have to be con-

lutions and science systems made that possible?

sistent in your approach, you have to be also a bit stubborn, and don’t

MF. We have to look into the future in terms of design. We have here a

get irritated by that what the people are thinking left and right of you.

totally non-normal process in the sense that my designers are able to do

If you have a clear vision of what you want to achieve, you have to go

everything in 3D from the first sketch on. This means that we can cut cor-

for it, and this is the message I want to pass on along with my col-

ners. We’re so fast that we get a package delivered and we work with the

leagues, and this is one thing that Lamborghini has understood. No

package from the very, very first moment.

matter what is out there, we have a clear idea of how we want to form

Much more interesting is the underlying process, which means we

the future, and we want to be part of that. So we like to be in the dri-

work together hand-in-hand with research and development; it’s not like

ver’s seat rather than in the passenger seat, and we want to create our

it’s in sequences where one gets something, then gets back, hand it over

own future.

back to the other department, they say yes or no. It’s an integrated process where we work hand-in-hand together with the research and de-

How do you ensure exclusivity? How to you make sure that the

velopment.

brand stays clean and safe, and that you keep that demand going?

Lamborghini and is a very striking brand. Is it design led; are

MF. Not being tempted to do anything out of the normal. We have a clear

there certain facets of the car that are the same regardless of

strategy for the future, we will stick to that, and we will weather the times

the chassis, the solid steel work?

that are out there right now. It is just about not being tempted to do some-

MF. It depends, and that’s always so exciting for each and every new

thing erratic – there are temptations out there obviously, but it’s not char-

project. Sometimes we have this approach where it’s technically led, so

acteristic of us to have some quick wins. We’re sticking to that what we

they say, “Okay, here’s your package, here’s your technical package,

have planned, and I think the world can look forward to some great prod-

these are the parameters you have to respect, these are the limits in

ucts in the near future.

which you can work,” and off we go. We also find other examples, like the Estoque, the four-door. It was design driven, so engineers have to then come and say, “Okay, we’ll make this work,” and it really worked.

Manfred Fitzgerald has worked for Lamborghini for nine years, first as the Brand Director and now as Head of Design. n

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Beijing: A Travelogue

BEIJING v3:may09 05/06/2009 11:14 Page 105

Pictures: Madeline Labadie

Road because of an honorary First Ring Road that no longer technically exists. The city gets denser as you move inward. The first ring (the Second Ring Road) is the old city, including the Forbidden City and Tiananmen Square. The next few rings include the Temple of Heaven and the Summer Palace. The Olympic area, including the Bird’s Nest and the Water Cube, is in the Fifth Ring Road. Since cabs are so cheap in the city, don’t worry about where you stay.

Think of your favorite vacation destinations.

Our hotel was in the Fifth Ring Road, and it was only a few US dollars each to get into the

Most likely, your list and mine look a lot alike. Like me, you probably dream about getting to evermore picturesque islands and iconic cities: the Turks and Caicos, the

consider falling in love with this amazing des-

first ring so we could be in the inner city. Ab-

tination too. Beijing is the perfect choice for

solutely do not try most of the public trans-

an adventure-seeker – it has all the spirit of

portation in the city unless you speak the

many Western European spots, but it’s spiked

language – it’s around 15 cents to take a bus,

with a double shot of culture. It’s a place where

but it’s anybody’s guess where you might end

Dominican Republic, Rome and London. It’s

you’re going to want to do 18-hour days so that

up. A lot of hotels give you a little card that in-

easy to get caught up in booking another clas-

you can sightsee and then spend the nights

cludes characters for the most common tourist

sic getaway. That’s what I’ve spent my whole

going out in the city. Get ready to use your sign

attractions so you can just show it to cab driv-

life doing. So when I thought about where to

language, miming out bubbles to order cham-

ers. For other destinations, have your

go for a spring holiday, needless to say the Far

pagne if you don’t speak Mandarin. Expect to

concierge look up the addresses for you, and

East wasn’t exactly a top option for me. I was

eat some wild food, and plan on learning to

then tell the cabs what you want.

tempted to hit Paris or Madrid for shopping,

love green tea. Chinatown has nothing on the

To be upfront, the major downfall in Bei-

nightlife and excitement.

real thing. China is hands-down incredible,

jing is its air. It’s much cleaner since the

Then I came across the idea of a trip to

enjoyable and something that everyone should

Olympics and is getting better, but the sky is

Beijing, I was nervous. Honestly, my idea of a

experience at least once. This is the 100 Thou-

still hazy most days. And lighting up a cigarette

Chinese experience has always been five-dol-

sand Club’s guide to Beijing.

is perfectly accepted in most indoor places.

lar take out from a place called Excellent

Beijing is divided into five rings, but their

Partially because of the smog and smoke fac-

Dumpling House on Lafayette Street in China-

names go from Second Ring Road to Sixth Ring

tors, it’s best to spring for a nice hotel so you

town. I like to hunker down in my Manhattan apartment with shrimp and lobster sauce and revel in all that is Asia. I always knew there was more to China, but I wasn’t sure if it was something that I could appreciate. And Excellent Dumpling always made for an excellent evening, so what more did I need? Beijing was probably just full of old ruins and crowds. How much better could the real China be than the cheap egg rolls and knock-off purse dealers I can get every day in downtown New York City?

Of course, I was wrong. Having been to Beijing and back again, I can honestly proclaim that I am head over heels in love with China. And I’m here to tell you why you should

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have some place clean to come back to. We stayed in the Lake View Hotel in Haidian District, just next to Peking University. The Lake View boasts impeccable service and rooms that are plush, white and dreamy. Breakfast isn’t a traditional Chinese concept; the buffet in the morning included offerings like lo mien, dumplings and even ice cream. Depending on your taste, there are a lot of other great hotels in this old world city to try out as well.

Look into the Raffles Beijing Hotel if shopping is a big draw for you. Located right next to posh shopping district Wangfujing and only a few minutes from the famed shopping at the Pearl and Silk Markets, you’ll be able to snatch up everything from a new Prada bag to an authentic pearl and jade necklace all within walking distance. The Raffles has been in Beijing since the 1900s, and so the property is draped in elegance from every era. You’ll feel the old time luxury in places like the Raffles’ Jaan restaurant, a fine dining establishment that includes an original floor and piano from the 1920s. For a more modern choice, The Opposite House is a different type of experience that’s also close to many of the major attractions in Beijing. It’s a sleek hotel that mixes a glassy exterior with warm amenities, such as on call use of Maserati Quattroportes and Audi Q7 cars with private drivers for guests. They do a paperless check-in and offer tours of the city every Saturday. From the Opposite House, it’s a quick ride to places like the Forbidden City and Tiananmen Square.

During the day, there is so much to do in Beijing. You don’t want to get here and then miss out on famous sights. Spend part of one day wandering through the Forbidden City so you can get a glimpse of Far East luxury at its height. It’s the heart of old Beijing that still feels full of mystery and elegance despite the potential sets of less classy tourists in matching neon hats that you might spot here. You should get a tour guide at most destinations so that you can know what you’re seeing. How-

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BEIJING v3:may09 05/06/2009 11:15 Page 107

ever, the Forbidden City is incredible in its

scorpions, all skewered and fried to perfection

nese dishes. Often carved tableside, this deli-

own right despite what you decide. Afterward,

– one of my companions on the trip even fell

cacy has roots all the way into ancient China.

walk over to Tiananmen Square, where a huge

for the taste of exquisite fried birds. For the

And how amazing it tastes reflects the thousands

mural of Mao Zedong will reign over you as

less wild, there are also more traditional ven-

of years of perfecting this dish has undergone.

peddlers try to sell you watches bearing his

dors selling things like noodles and calamari at

When dinner is over, head back to your

likeness. Also nearby is the National Center

the Night Market. For dessert, Beijing is full

hotel for a quick jet-lag nap and get ready to

for the Performing Arts, an enormous, tita-

of stalls with starburst displays of candied fruit

experience nightlife in Beijing. As a foreigner,

nium, egg-shaped architectural feature. When

on sticks that taste funny but sweet, but at less

you’ll probably get a warm welcome at most

you’re ready to get out of the inner city, plan

than a dollar each, they’re certainly worth a try.

clubs and bars here. One of my favorite duos

on a trip to the Summer Palace. It was the Em-

For another authentic Beijing experience

was Mix and Vics, two clubs that sit right

peror’s winter quarters, but the royal family ac-

but on a slightly finer scale, ask your concierge

across the parking lot from each other. The

tually spent the majority of the year here. It’s

to pick out a restaurant close by where you can

venues were crowded, but not more than any

easy to see why – with it’s gorgeous landscape,

have Peking Duck, one of the most famous Chi-

other international club. Try the test tube

stunning lake and pretty pagodas that dot the property, the Summer Palace can easily take up an entire afternoon and makes for some great Kodak moments. At the Summer Palace, you might be tempted to rent the slightly dangerous looking paddleboats. Don’t do it unless your legs are ready for a work out. Instead, book a cruise on a larger boat so you can get out to the little island in the middle of the water in a more sophisticated style. For the ultimate in cool and classy, when you’re done with the Summer Palace get a car back to the 798 Art District, located between the Fourth and Fifth Ring Roads. If you’re getting sick of Chinese food, 798 is a welcome burst of cafes that offer club sandwiches, Caesar salads and lattes. This trendy art district in Beijing feels like a transplanted Soho. You can shop, grab coffee on one of the rooftop terraces, or poke into the famous 798 Art Space – an art gallery housed in the old 798 Factory, from which the entire area garners its name.

Now that you’ve made it all the way to China, you need to experience authentic Chinese food. I know it’s easy to just have a concierge book you a table at a noted restaurant in town, but try to hold so you can try some adventurous cuisine. If you’re ready to jump in and try anything, go to the Dong Hua Men Night Market near Wangfujing. It’s open in the early evening, and here you can make dinner out of anything – from starfish to insects to

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shooters at the bar, and expect crazy things to be in the air all night – our evening included confetti, bubbles, foam, and glitter all wafting down from the ceiling at dramatic musical interludes. For another clubbing option, we headed to Suzie Wong’s, whose sister venue we know well from New York City. The upstairs has a better atmosphere, but you’ll need to be wearing something glitzy to get in.

If you don’t think you want to go all out at a club, try out the traditional Chinese nightlife experience and go sing karaoke. We loved Party World, a karaoke spot where at first glance you’ll feel like you’re in a fancy hotel.

Get a private room and sing your heart out to favorites from every era. Party World has a huge buffet all night long, so whenever you

From old temples right next to high-rises, to the majestic old and new infusion in the architecture and art, China is really the place to get the best of many worlds need a break from the staleness of Shania Twain you can grab some fresh dumplings. For a mix between a club and a karaoke experi-

Raffles Beijing Hotel

ence, try bar hopping at HouHai (pronounced “hoe hi”), north of the Forbidden City. It’s a series of small establishments, ranging from a Cuban bar to a reggae party scene. HouHai is perfect for groups because there’s something for everyone. And the food is fabulous if you get hungry – you’ll probably be able to find items like French fries and pizza on the menu.

When it’s time to spend, there are several options in Beijing. Shopping at Wangfujing is similar to heading down Fifth Avenue or Rodeo Drive. You’ll be able to get to all your favorite designer stores. If you feel brave, try the Pearl Market close to the Temple of Heaven near the inner city. It’s five floors of insane shopping, but you should start right at the top on the fifth floor

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where all the best jewelry is. You can get perfect

thing that embodies a trip to Beijing. You’ll

Tahitian and saltwater pearl pieces at the mar-

feel so small as you sit atop a physical mas-

ket for better than wholesale prices. And even

terpiece that has been in existence for thou-

though it feels unusual, you are supposed to

sands of years. Even though it can be a tiring

bargain. On the third and fourth floors, you’ll be

activity, it’s completely worthwhile to get to

able to scoop up porcelain chopsticks, tradi-

this ancient icon.

tional Chinese paintbrushes, and jade galore.

The Chinese have a saying that you can

Avoid the lower floors – they’re filled with fake

never come back exactly the same after you’ve

designer items, and salespeople are pushy.

climbed the Great Wall, and it’s true. Like

Now that you’ve toured the Forbidden

many parts of Beijing, you’ll be able to drink in

City, tasted fried starfish, and even braved a

a thrilling vacation experience, but still enjoy

trip to the Pearl Market, you might think that

a deeply cultural travel adventure. Beijing lets

a trip to China is complete. However, don’t

you cross those boundaries fluidly in every part

plan on coming to China unless you’re going

of the city, and it’s easy to see how it’s done:

to go to the Great Wall. From Beijing, you

from old temples right next to high-rises, to the

can see a few different sections of the wall.

majestic old and new infusion in the architec-

The most popular is Balading Pass, a little

ture and art, China is really the place to get the

over an hour from Beijing by car. There are

best of many worlds. It’s no wonder this nation

some touristy aspects to the climb – pricey

has been so highly esteemed as the lap of ex-

camel rides and panda hats abound – but it’s

otic luxury throughout the ages. Now that it’s

still an incredibly memorable experience.

2009, get your fill of this romantic and curious

The sky tram to the top of the pass is a good

destination. It’s time to re-write the traditional

option if you don’t want to trek all the way up

favorite places list and look out for some new

on foot. Standing on the Great Wall is some-

luxuries. My vote is with Beijing. n

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“A tourist remains an outsider throughout his visit; but a sailor is part of the local scene from the moment he arrives.”– Anne Davison

club is quiet, it is a few days before racing commences and people are spread around the island, from the Wyndham to the Marriot, to a few happy owners at the Ritz Carlton, soaking themselves in the sun and fun the island has to offer.

Though sailboats may be the main draw, there are plenty of other vehicles to test-drive in St Thomas. Jetskis abound, as does wind-

s your plane flies low over the island of St. Thomas, azure

A

surfing, parasailing, and, for the very fit and adrenaline-hungry, there

sky and turquoise sky dotted with green island hills fill

is even kitesurfing, on offer.. Anyone with more than a few feet of

the sky until suddenly, sharply, there is the horizon and

beachfront offers snorkeling equipment, and there are plenty of at-

the plane touches down. Driving through the bustling is-

tractions down below – while the water can be cloudy when the seas

land, from beautiful vista to the rounded edge of Charlotte Amalie Har-

are high, there are plenty of young turtles and bright fish to spot,

bor, stacked high with cruise ships and tourist shops, it’s easy to feel as

playing hide and seek among the coral. As the number of visitors

though you’ve fallen into yet another man-made paradise, until you head

seeking an undersea adventure has increased, more and more per-

down a winding hill to the courtyard of the Saint Thomas Yacht Club,

mutations have been invented. Coral World, a local theme park,

and there you are, feet in the sand, remembering why you came. The

showcases many of them – the Snuba, the SeaTrek, and the Semi-Sub-

concrete patio spreads out onto the sandy beach, which slides into calm

marine, all equipment-heavy ways to get a new vantage point under-

the blue, today filled out with boats of all shapes and sizes. But today, the

water, both simply and safely.

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On shore, St. Thomas echoes with steel drums and cheerful car

hot sauces; Cuzzin’s fresher-than-fresh seafood; or Wikkid and the Fat Tur-

horns, as taxis careen around the corners of one-lane roads. The desti-

tle, both back at Yacht Haven Grande, for young, reggae-inflected fun. For

nation is famous for its duty-free status, and diamonds spill out of the

upscale dining, there’s a diversity of options as well. The Amalia Café is a

picturesque old storefronts. A.H. Riise’s large banner, welcoming sailors,

dependably excellent restaurant located in a charming cobblestone street

proclaims the store’s status as the largest and oldest luxury shop on the

back in the heart of the town, while the Agave Terrace, perched high above

island – it is the only official retailer of many brands on the island, in-

the water in a breezy, modern, open space is renowned for their wine list and

cluding Rolex, this regatta’s event sponsor. While the complex, in the

fine preparation. Of course, the best hotels have a plethora of excellent op-

heart of Charlotte Amalie, has long been the premier destination for lux-

tions, offering the best cuisines from around the world.

ury shoppers, the Yacht Haven Grande complex is closing in. A complex of 41 stores including Bulgari, Gucci, and Louis Vuitton, as well as restaurants, residences, and a marina full of superyachts (some over 450 feet) from all over the world clearly marks it as a destination to watch for boaters in the Caribbean.

Of course, you can’t do all that exploring on an empty stomach, and local specialties as well as upscale cuisine abound. Those in the know pick out the best spots around the harbor, where you’ll find many local favorites, like Glady’s Café, with the Antiguan-born owners own special

“Cruising has two pleasures. One is to go out in wider waters from a sheltered place. The other is to go into a sheltered place from wider waters”. – Howard Bloomfield The islands in general

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St. Thomas Yacht Club/Ingrid Abery

While St. Thomas is by far the largest and most populated of the Vir-

Saint Croix is the largest of the USVI, and 35 miles to the south of

gin Islands, it is by no means the only one charming visitors. While sail-

its smaller siblings. Once the capital of the Danish West Indies, it has its

ing between the islands is a vacation in and of itself, ferries and

own unique character. Arguably more Europeanized than the other islands,

seaplanes make daytrips easy. The island of St. John, located to east of

as the center of the sugar trade, there are many sites to see, including the

St. Thomas, is a lush, peaceful environment (two-thirds of the island is

St. George Botanical Garden, the Buck Island Reef (the only US National

a natural park) fringed by white sand beaches. Ecotourism is a big draw

Park that is underwater), the Cruzan Rum distillery (always a popular

here, and many providers offer guides for kayaking, snorkeling, and hik-

choice), as well as many experiences that bring back the history of the is-

ing around the island. Tours of the island are readily available, and there

land – the restored great houses, or the woodcarvers in the rainforest carv-

is much in history as well as nature that has been preserved here – the

ing local mahogany. There is a healthy and growing culinary scene here, one

sugar plantations that once dominated these islands now dot the land-

that has exploded in recent years, jumpstarted in 2001 by local restaura-

scape, some in disrepair, some historical sites, and some repurposed, as

teurs and now the premier food and wine event in the region.

at Caneel Bay, the island’s premier resort and former home of Laurence

The British Virgin Islands are just a few miles distant, and for many

Rockefeller, who led the charge to preserve the island, even as he helped

sailors and visitors in the neighborhood offer their own set of pleasures.

build its infrastructure. Sprawling across a peninsula, with seven sepa-

Virgin Gorda and Tortola are the two major islands in the chain of the BVI,

rate beaches, the resort is its own little world, from the families that have

but while smaller and quainter, Jost Van Dyke, Ginger, Cooper, Salt, Peter

been coming here for generations, to the herds of donkeys that have free

and Norman Islands don’t lack personality. Tortola is the base for many

run of the lawns. As development on St. John is limited, there is a great

charter companies, both captained and bare-boat charters, as well as many

deal of interest in the private villa market, and many families seek this

private charter captains who provide a personalized sailing, or even just

kind of quiet privacy as their getaway.

touring, experience; there are also numerous small resorts that are perfect

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for a quiet getaway. Virgin Gorda’s North Sound is dominated by one of the

Racing

best-known resorts in the BVI, the Bitter End Yacht Club – but don’t let the

There is a moment the night before every regatta, when the boats

name fool you, they welcome sailors and non-sailors alike to its classic vil-

are registered, the forecasts are in, and the merrymaking crews are

las with family-friendly staff and lively entertainment. Indeed, island style

spilling out over the yacht club porch, that every sailor’s eyes will

living mixes here with British pub culture to create an entire region where

look across the water and the salty air he inhales will breathe into him

you can’t help but sit back and have a drink. Many of the favored spots, like

the thrill of competition. In the Caribbean, where it is the rare morn-

Foxy’s on Jost Van Dyke, or the William Thornton at Norman Island, don’t

ing that does not dawn bright and clear, with breeze teasing the tops

get going until late, and dinghies zip back and forth transporting guests to

of the trees and the tips of the waves, the anticipation is palpable, and

and from boats and resorts all night long. The nights really heat up during

the mood is contagious.

the Full Moon parties, a series of popular parties that occur across the is-

The 36th year of the competition known as the “Crown Jewel of

lands during the full moon, most famously on Tortola and at Trellis Bay on

Caribbean racing” was built on several recent changes, including the

Beef Island – see live music, fire jugglers, Mocko Jumbies, and more under

addition of IRC racing last year. One of the most popular of the several

the glow of a cloudless moonlight. Moorings are readily available, but the

Caribbean racing events that form the Virgin Islands Race Week, the events

calm waters and clear bottoms of the anchorages make dropping in for a

welcome nearly all comers, including several CSA (Caribbean Rule)

quick visit just as easy, whether you’re an experienced navigator or a first-

classes, one-design racing, beach catamarans, and large multihulls. Not

time charterer.

the formal, white-gloved yacht racing of old, nor even the glitz and glamour of 12-meter racing, but rather an event that feels like what it is – an

“Sailing is a good sport. You don't have to beat up the other guy like you do in boxing and football; you just try to outsmart him, and then you go out and have a beer with him.” – John Kolius

amalgamation of the best sailors from around the world, sailing in some of the best conditions in the world, and having a lot of fun doing it.

Local heroes carried the day in most classes – just four boats out of the 19 top three finishers were from out of the islands. One of the most exciting groups to watch was the IC 24s, a modified J-24 with an opencockpit deck created by St. Thomas Yacht Club members back in 2000.

About 30 have been built since then, and the 14-boat fleet here repre-

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sented a lot of young sailing talent who love the speed and energy of these

inated by foreigners and expats. The thrill of crouching on the fore-

smaller boats, especially in conditions like these – winds topped out at 20

deck as big boats whoosh past is a thrill not soon forgotten by a young

knots over the weekend of racing. This same group of sailors, led at the

memory, and indeed by many much older – the simplicity and ease of

Rolex Regatta by Brand New Second Hand, Intac, and Lime, shook up

the event made these veteran sailors race and party like kids again,

the order of their finishes at BVI Race Week the following weekend, but

from the first gun at 10am to last call.

all remained in the top five, proving they’d live to fight another day.

Large sailing events like these take help from many sides, and as

For those who love a tactical challenge, this is a unique and won-

the winners gather to the stage built out over the water to collect

derful event – sailing legend Bill Canfield has spent hours plotting in-

plates, cups, and the coveted Rolex timepieces, it is clear that the

tricate courses that take full advantage of the twists of the coastline,

sponsorship and endorsement of a company like Rolex is tantamount

shallow water, and other natural challenges. The local success stories

to a guarantee of success. After so many years in the business of spon-

weren’t just confined to the full-time challengers, however – the Com-

soring superlative athletes in many sports, Rolex’s participation in

modore’s Cup and universal approbation went to the crew of a Cal 30,

sailing events always reflects a certain style, quality, and consistency

Winds Glory, made up of students from the local high school. The

that is the hallmark of their watches as well as those who wear them.

young sailors earned their places from the ground up, learning both

Once the racing is finished and the shoreside events have subsided,

sailing theory and getting practical experience in boat repair and

the excitement brought on by the Rolex Regatta will subside on the is-

maintenance, and their hard work paid of as much in enthusiasm as

land and within the walls of the St. Thomas Yacht Club – but the

in race standings, and, their coach Stan Lorbach hopes, in a potential

promise of next March is reflected in the rhythmic chop, steady

future in the maritime industry, which has for a long time been dom-

breeze, and shiny watch faces decorating a few well-tanned wrists.

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Life in the fast lane Lewis Hamilton is a racing champion, record breaker and pin-up, but he remains a man of normality. In an exclusive interview with Natalie Brandweiner, Lewis tells of his sporting background, his rise to stardom and what really happened with Fernando Alonso.

Beginning your motorsport career at only eight years old, what was your inspiration at such a young age? What keeps you still so dedicated to the sport?

“Karting was just something I tried when I was young as a pastime with my father. I didn’t have any expectations about starting a career in motorsport, but I just found that I liked karting. At the start, we never saw it as my career, just as something we could do together and have fun together. But I’m still so dedicated to motor racing because it’s become my life – I’m passionate about racing, still absolutely focused and committed to pushing myself to the limit whenever I’m in the car. Like most racing drivers, that’s a feeling you can’t really explain – or imagine living without.”

What do you enjoy spending your time doing when away from the track? Are there any other sports that you love?

“When I was younger I used to really enjoy playing football, but it’s not something I’ve really been able to focus on recently. But I still enjoy training – I go running, cycling, mountain biking with my trainer away from the races and that’s a fantastic way to relax and clear your mind.”

Lewis Hamilton is a household name and schoolboy inspiration, who, at only 24 years old, has already smashed records and rightfully claimed titles, but his career began before he first stepped into a racing car. Born in Hertfordshire, England to Grenadian parents and named after the American sprinter Carl Lewis, Hamilton began his career and dream at the early age of eight years old at the Rye House Kart Circuit and by the age of ten had won his first British Karting championship, claiming the title of European Karting Champion in 2000.

Lewis was confident of his success from an early age, and upon his first meeting with Ron Dennis, McLaren Group Chairman and CEO, declared, “I want to race for you one day.” His dream was to follow in the footsteps of Denny Hulme and Peter Revson, and to become a renowned champion of the victorious British team. Dennis laughed, but seven years later Lewis received a call from him, the Chairman anxious to sign Lewis

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having seen his already brimming potential. At only 13 years old, Lewis was enrolled in the McLaren and Mercedes-Benz Young Driver Support Program, setting him on the path to a long-term future in motorsports and igniting his hunger to make his dream a reality.

Reports of his success spread rapidly. In 2001 Michael Schumacher made a one-off return to carts in which he raced Lewis. Although the soon-to-be-star only came fifth, Schumacher was impressed with such great skills at such a young age: “He’s a quality driver, very strong and only 16,” he exclaimed. “If he keeps this up I’m sure he will reach F1.

It’s something special to see a kid of his age out on the circuit. He’s clearly got the right racing mentality.”

His passion for racing began during those early years, but it was by no means his sole sporting activity. In an attempt to combat local bullies’ attention following his success, Lewis took up karate –another arena in which to channel his competitive trait. Once again, he excelled, and by the time he was twelve he gained his first black belt in the sport.

His transition from a karting racer to Formula One champion is owed entirely to his determinate and competitive nature. During his first season in Formuala One Lewis set numerous records and finished second in the 2007 Formula One Championship, only one point behind Kimi Räikkönen. Only a year later he won his first world championship at the following season.

You did a great finish as fourth in Bahrain, how did that make you feel?

Were you expecting such a success? How will you overcome the difficulties of the Barcelona track?

“We went into Bahrain knowing that it would possibly suit our package, particularly the low-speed corners, heavy braking zones and long straights, and I knew that I would have to grab the opportunity with both hands, so I just kept pushing through all the practice sessions, into qualifying and for every single lap of the race. Yes, it was a good result – but it was a result that we absolutely fought for!”

You received some huge support from Fernando Alonso. Were you surprised, following the turbulent season of 2007?

“I’ve always said that Fernando and I got on very well during the 2007 season, but even so Fernando’s comments in Spain were incredible and much appreciated. Yes, it was a tough year, but we both enjoyed pushing each other like crazy. At the end of the day, Fernando is a fantastic driver and a great world champion – a guy I looked up to when I was in the junior series climbing up towards F1. Without a doubt, he is one of the very best drivers in the sport.”

Which track is your favorite to race on?

“Monaco – nothing else comes close! The feeling you get when you shave the barriers on a hot-lap, and you do have to touch them to be fast, is incredible – you just can’t describe it. Your adrenaline is flowing and your

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concentration is off the scale for the whole race. Winning there last year

Prix, the partnership remained on tenterhooks as both drivers con-

was one of the best experiences in my motor racing career.”

tinued to race against each other, with the public favoring Lewis to win. Alonso and McLaren terminated their contract by mutual con-

I

t was Hamilton’s successful shot to fame that has left it hard for

sent at the end of the season, promoting Lewis to the first car.

him to follow his own footsteps. He began receiving attention for

It’s suggested among certain members of the media that Lewis may

his success in Formula Three in 2005, and again in 2006, win-

have carved an even greater name for himself – broken more records

ning the ART Grand Prix championship – becoming Fernando

and achieved even greater victories – had he been ‘allowed’ to break

Alonso’s driving partner for F1 in 2007.

free from his portioned supporting role to Alonso, but an FIA enquiry

In 2007, Lewis tasted his first huge moment of glory in his F1 career,

vindicated McLaren.

winning pole position in the Canadian Grand Prix at Montreal – a city

The following season did not start well for Lewis, but he was de-

that will always stay close to his heart. A week later he was still beam-

termined, and knew 2008 was the year he would achieve world cham-

ing, after winning the US Grand Prix.

pionship. The season was a combination of pole positions, accidental

However, his relationship with Fernando Alonso became tumultuous

crashes and that infamous British Grand Prix win in the most diffi-

during this time – both drivers’ desperate bid to pop the champagne

cult of conditions, Lewis himself stating it as being his most difficult

as McLaren’s number one led to his controversial pole position win

and meaningful win. But the result was tremendous. Lewis clinched

of the Hungarian grand Prix later on in the season. Alonso had set

the 2008 Formula One World Championship, becoming the youngest

the fastest time, but his contentious decision of preventing Lewis

ever driver to win the title, as well as the first black driver.

from leaving the pit lane in time to complete his final qualifying lap

Following his world championship win, Lewis has fixated on de-

¬– and ultimately blocking his chances of claiming pole position –

fending his title within the 2009 season. He opened from the second to

led to his regulation and a complete break-down of the teammate re-

last row of the grid, but following a gearbox problem, which led to a con-

lationship. Despite declaring restoration before the Turkey Grand

troversial penalty, he was then moved to 18th place. He exceeded all ex-

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pectations and finished third but, following discrepancies regarding an

message people on it, which is fantastic. I also use Skype on my

illegal pass, Lewis was shamefully disqualified. He came back with

Lenovo to talk to people – so there are no excuses for not staying in

dignity in the Malaysian Grand Prix, the second race of the season,

touch!”

and finished seventh, sixth in the Chinese Grand Prix and fourth in

Lewis’ personal life is no less exciting and fast-paced off the track

the Bahrain Grand prix. Most recently, Lewis finished ninth at

than it is on. He has become a celebrity in his own right, but not just

Barcelona’s Circuit de Catalunya in May, a great finish given his dif-

for his racing success, he has become loved by the public and media

ficulties during the 2009 season.

worldwide for his unwavering humility and endless modesty. There is

He achieved a sensationalist popularity unlike any seen before

no girl that wouldn’t date him and no sponsor that wouldn’t partner

for a F1 driver. His arrival to success in a relatively short space of

with him – Reebok carefully selected him last year to join them in a

time was what made him the ‘people’s person’ within the UK and

multi-year contract as the brand’s ambassador. As the tournament

across the world, and his commitment to being nothing less than num-

cups on his shelf mount, so does his bank account. With an estimated

ber one led to a whopping amount of media attention and an inspired

earning of £10 million pounds in 2008 in sponsorships alone, he

fan base which followed him through to his greatest moment in 2008.

takes the title as the second highest-paid British sports star with

He not only won, but won in glorious style, and is the only man in

David Beckham taking pole position. Reebok were certainly wise to

Formula One history to finish in the top three in his first four race,

use this well loved driver as their ambassador; Vodafone and Tag

youngest F1 World Champion, most pole positions in his debut season

Heuer have been quick to snap him up, with a further number of com-

and many, many more.

panies clamoring to have his face to their name.

Not only just a sportsman, he’s also known to be a fan of reading

You travel all round the world, where’s your favorite destination

– having written his own autobiography at only 22 – as well as part-

abroad? What are some of your favorite hotels and activities?

ing with friends, watching DVDs and playing guitar. His relation-

“We’re very lucky to visit some fantastic places around the world – it’s

ship with Nicole Scherzinger, front-singer of the Pussycat Dolls, has

still a privilege to meet fans from all the different countries, and to hear

brought huge paparazzi attention, but just as with everyone else, the

their stories. I loved visiting Canada and the USA when they were on

attention does not seem to shake his clear mind from its focus, and

the calendar – Montreal is a fantastic city and it will always be special

they certainly aren’t shy to show the odd loving kiss. He remains

to me because I won my first grand prix there and I’d love for it to get

true to his Grenadian roots with his love of reggae and hip-hop, nam-

back on the calendar because the fans there are incredible. I also love

ing De La Soul, Bob Marley, The Roots and Beenie man as some of

Japan – the culture and the food is amazing. Fuji is a great circuit too and

his favorites; and he’s sure to be a fan of Nicole’s music too!

I really cannot wait to race at Suzuka for the first time later this year – I think it will be fantastic.”

Despite losing recent success to fellow Briton and Brawn driver, Jenson Button, the Circuit de Catalunya awarded Lewis a plaque in his honor in May this year. The award was given in response to the

Where you do you like to shop/eat/go out when you’re back in

racist attacks he suffered only a year before at the Spanish track.

the UK?

Lewis’ compassion for both political and moral issues, as well as

“I don’t really spend too much time doing things like that when I’m

being consistently caring to his fans, has further attributed to his

at home. To be honest, I like to spend time with my family – and

celebrity success – but just as with his astounding rise to fame, Lewis

Linda’s (step mother) Sunday roast still beats going to any restaurant

has always remained with his feet on the ground. In acknowledgment

in the world – honestly!”

of not only his fans, but also of others wanting to follow in his footsteps, Lewis is in the process of developing and establishing the

126

Does the constant traveling affect your personal life; do you

Foundation: a non-profit making organization. The charity will focus

find it hard to date/ stay in touch with family and friends?

on improving the lives and opportunities of children and young peo-

“Of course, it can be tough on your family and friends to be away

ple currently living in ill health or poverty in the UK, as well as in

from home for so long. But everybody is used to it – even when I was

Europe and developing countries. Through efforts like these, and his

karting, I used to travel abroad regularly so it’s nothing new. I’m

continued positive relationship with his fans, Lewis has truly estab-

lucky that Vodafone is our title partner because it means I can al-

lished him as an all-round, all-loved player. If he’s not winning on the

ways stay in touch and they’ve given me a Vodafone Blackberry

track, he’s winning favor in the public sphere, and we expect his star

Storm to stay in touch with all my friends and family. You can instant

to continue to rise.

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Italian Style

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Is there anything more of an arrow to the

The brand created a modern classic in 1957, with

heart than a dashing man looking coolly at

the introduction of their Model 649, originally created to

the world from behind a pair of great sun-

shield the eyes of tram drivers in Turin from dusty roads,

glasses? Persol doesn’t think so – and the

and became ensconced in the public imagination when

Italian eyeglass company has been creat-

Marcello Mastroianni wore a pair of the glasses in his

ing classic, stylish sunglasses for over 90

1961 hit movie, Divorce Italian Style. Since then, Per-

years, with their signature arrow wrapping

sol has gone on to build an international reputation for

around the corners of the frames.

style and quality that continues to this day. “Each pair

Of course, the Arrow wasn’t always the

of Persol glasses is a work of art, a concept that per-

symbol of Persol – that would actually be

fectly conveys the essence of this luxury brand. Their

the stork, used by founder Giuseppe Ratti

exceptional quality comes from the ability to combine

on his Protector sunglasses until 1930,

comfort and refinement, functionality and formal ele-

which graced the faces of pilots, racecar

gance, the avant-garde and the traditional,” says Fabio

drivers, motorcyclists, and champions of

d'Angelantonio, Chief Marketing Officer for Luxottica

many sports, as well as the heroes of armed

Group, which has owned Persol since 1995. Modern

forces aviation all over Europe. And it isn’t the company’s

Persol is a study in expertise within the luxury market,

only signature: their sunglasses incorporate dozens of

a company that has found its greatest success by stick-

unique techniques and technologies that have kept them

ing to what it has always done best.

perpetually popular. But it does represent the soul of the

The manufacturing process for a pair of Persol

company – pared-down functionality combined with sim-

glasses is made up of 36 steps, with 6 manual processes

ple cool, equals serious forward motion.

for the front alone. It takes 30 days in all to make a pair

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of glasses and, before leaving the factory, each pair un-

solution makes it possible to both rediscover and en-

dergoes quality control and is highly perfected, without

hance the traditional elements, like the arrow and Per-

wasting materials. “Behind every design in the Persol

sol’s unique internal structure, in an innovative way.

collection is a journey that begins with an accurate ma-

Each of these pairs is marked by the Supreme

terial selection and careful work of planning and pro-

Arrow – “the Persol signature more than the Persol

duction that relies on the most sophisticated

logo, it is the distinctive patented feature that makes

craftsmanship and cutting-edge technologies. In its

this brand instantly recognizable,” says d’Angelanto-

continuous search for excellence through innovative

nio. Inspired by the sword of ancient warriors, it has

strategies and techniques, Persol’s timeless tradition

evolved over the years to become the version that it is

is still always reflected, echoed, and reinterpreted in

today. Many stages of the Arrow’s creation process

each new collection,” says d’Angelantonio. The de-

are done by hand (insertion of the arrow, milling and

signs of the upcoming Collezione Suprema and

filing, double cleaning, polishing and shining) and its

Collezione Design Spring/Summer 2009 focus on the

presence is functional as well as aesthetic: the arrow

revival of acetate carving, a manufacturing process

is the hinge on each arm. The invisible Persol signa-

dating back to the 1930s that allows the expansion of

ture, however, is all in the fit and feel of the glasses:

frame dimensions, creating an intriguing play of

the Meflecto flexible stem system, introduced in 1939,

thicknesses between the front and the arms, with new

to allow sunglasses to adapt to each individual’s face.

volume and multidimensional effects. For Fall/Win-

The manufacturing process to create a pair of glasses

ter 2009-2010 the collection continues with the use

like these is no simple thing – the Meflecto process alone

of acetate. However, what sets it decidedly apart is an

requires 10 individual steps. To this day, the collections

original stylistic factor: transparency. This aesthetic

are manufactured in the artisan factory in Lauriano, in

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the Piedmont region, by talented and highly specialized

Luxottica Group is now focused on launching and

craftsmen. As d’Angelantonio describes it, “Each pair of

sustaining the brand at an international level—they have

Persol sunglasses is handcrafted and takes three to five

been popular with Formula 1 drivers, supermodels, and

days to produce, and some styles undergo 18 to 25 hand-

other jetsetters who have carried their name around the

made steps. The average length of the manual workman-

world, as well as maintaining relationships with the Air

ship required for each Persol frame is almost double that of

Force in Italy and more recently, Aeroflot in Russia.

a simple acetate frame.” For its collections, Persol chooses

Meanwhile, the brand has been in the US since 1991,

cellulose acetate, a material reflecting serious technical and

when their Rodeo Drive boutique opened, and is sold

scientific developments, and many steps of its own to pro-

in over 40 countries. They’ve also been careful to

duce: spun and carded cotton flock turns into a fiber, which

maintain the quality and independent feeling of the

is then processed several times to yield cellulose powder.

brand, and are dedicated to keeping production at the

The powder is then processed into a colorless paste, to

factory in Turin. It’s a product that translates easily

which natural pigments are added, then is cut, mixed and

around the world, says d’Angelantonio: “Persol is

pressed into sheets that reproduce unique patterns. The re-

known internationally as a sophisticated eyewear

sulting artistic sheet is then left to season for four weeks in

brand, offering quality sunglasses for men and women.

special kilns, “just like wood or a good wine,” says d’An-

While there is a slight variation on styles and color op-

gelantonio. Once produced the sunglasses undergo nine

tions available, the collections include styles that are

quality tests before leaving the factory.

clean and classic, and don’t necessarily adhere to

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trends in fashion or culture. Consumers loyal to our

Art is the most recent iteration of that goal; Persol also

brand aren’t seeking the next hot style. They choose

partners with the International Venice Film Festival to

Persol for its quality, and seek looks that are timeless.”

present the Persol Style Award to a winning director

That timeless quality is due for a look back, even

at each event, as well as being “the personal and spon-

as the brand continues to fly forward, and this year

taneous choice of many unforgettable celebrities since

has seen the inaugural INCOGNITO exhibit, a design

its origins.” The core Persol customer, he says, “is the

exhibition created by Persol to celebrate and narrate

sophisticated and expert man in-the-know, who ap-

Persol’s heritage, innovations, design aesthetics and

preciates hand-crafted design and high quality brands.

involvement in cinema. Ever since the sunglasses’

As the brand grows, we have expanded the collections

screen debut, movie stars and celebrities around the

to include more sophisticated feminine styles and

world have chosen Persol, and the exhibit represents

thereby have seen an increase in female clientele.”

a push to celebrate those who have kept it in the public eye.

While the collections may have changed to reflect the growing interest of new customers, at the heart and

“New York is actually the third stop of INCOG-

soul of the brand their pride in innovation and high-

NITO, the first was in Milan at Design epicenter LA

quality products remain the same. Persol is not just a

TRIENNALE in 2006 and at Palais de Tokyo in Paris

product, it is also symbol of a lifestyle, glamorous and

in 2008,” says d’Angelantonio. The exhibition, which

free, shooting all across the globe and through the

opens this June at the Whitney Museum of American

heavens, into an inimitably stylish future.

JET RT:may09 05/06/2009 11:20 Page 132

What are the top three things one should consider when

So the best advice is to closely match your needs to the capabilities

contemplating their options for flying privately?

of the aircraft. Third, make the correct decision on becoming an air-

Mike Silvestro, Flight Options. When considering flying pri-

craft owner/pilot yourself or by engaging a professional pilot to pro-

vately there is basic information that should be considered to create

vide transportation services and support. Learning to fly and

a customized needs analysis: what are some of your common travel

maintaining currency for safe operation takes time, effort and dedi-

patterns, how many trips per year do you make to each location, how

cation. It is a wonderful experience to become a pilot and is per-

many people typically fly with you? Answers to these preliminary

sonally rewarding; however, there are some who don’t have the time

questions will identify the aircraft type and program best suited for

to dedicate toward becoming a safe and proficient pilot. So the choice

specific travel plans.

of flying yourself or having someone else fly you in a private or business airplane is an important one and should be carefully consid-

Marc Drobny, Executive Jet Management. Safety absolutely

ered.

has to be paramount. Since every aviation company knows that they need to say they are safe, you need to find a company that doesn’t

Thomas Patterson, Phoenix Aeronautical. The most valuable

just pay lip service to safety, but one that is clearly committed to the

issue is the C-level executive’s time. This is and should always be

highest levels of training and operational excellence. Look for a com-

the most important factor in assessing the need to own / lease a cor-

pany that invests a significant amount of their own resources to en-

porate jet. Time is truly money and with top salaried individuals

sure every facet of their operation is airtight. Do not engage with a

spending valuable time sitting in an airport waiting for a commercial

company that relies exclusively on someone else’s gold star rating.

flight—it is senseless and certainly not dollar wise. The jet is the

Second, experience matters. Get to know the history of the company

business tool that allows these executives the necessary time and

you are entrusting yourself or your loved ones to. From the customer

hassle-free environment to sort out and make the correct decisions

100 Thousand Club catches up with the high flyers of the private aviation industry to discuss the highs and the lows of exclusive clientele, luxury living and what the credit crunch really means for the jet industry. service staff, to the pilot flying the airplane, you want the most ex-

for the company they represent. It is also essential to understand the

perienced professionals you can find. Period. Third, in this envi-

financial burden on the company and whether the jet is a tool that is

ronment, financial strength and stability is important. Companies

either too expensive or too over kill for the business at hand. In most

who are stretched financially can be tempted to trim costs in ways

Fortune 500 companies, if the jet is justified by the numbers and by

that cut past the fat and into the bone. Even more simply, when ar-

the time used for growth of business, then it is the tool that company

ranging important business meetings or the family vacation, you

needs to succeed and stay ahead of the competition.

want to be able to go to sleep at night knowing your aviation company will still be in business the day of your flight.

In today’s economy everyone is looking for a bargain. Are there bargains in private aviation?

Robert Kromer, Piper Jet. First, match the mode of transporta-

MS. There are great bargains today on aircraft in all categories; val-

tion offered by general aviation to the mission. What this means is

uations have not been at these levels in many years. Today, there are

that for any given trip, general aviation can offer a transportation so-

more pre-owned aircraft on the market than ever before – both in

lution that involves owning your own aircraft, chartering an aircraft,

terms of real numbers and as a percentage of the current in-service

or owning a share of an aircraft. Choosing one of these three options

fleet. An April 2009 report issued by UBS Investment Research in-

correctly to match the frequency and length of trips being flown is

dicated that pre-owned business jet listings are continuing to rise,

crucial to obtaining the maximum economic benefit of private avia-

currently accounting for 18 percent of the in-service fleet. Essen-

tion. Second, if the decision is to own part or all of a private aircraft,

tially, this means that of all business jets flying worldwide, 18 per-

make sure that the features and capability of that aircraft match the

cent are currently listed as for sale, a historically all time high

mission profiles being flown. The tendency is to always buy an air-

number. This increased supply has created downward pressure on

craft that might be too large and expensive for the trips being flown.

aircraft values.

JET RT:may09 05/06/2009 11:20 Page 133

Flying High

JET RT:may09 05/06/2009 11:20 Page 134

Michael J. Silvestro is CEO of Flight Options.

He has held senior sales and marketing positions at premier fractional companies since entering the aviation industry. He began his aviation career at Flight Options and served as Vice-President of Sales and Marketing from 2000 to 2005.

In that role, Silvestro helped build Flight Options into the second largest fractional company with over 200 aircraft and several thousand fractional and jet card customers. Mike returned to Flight Options in 2008 as CEO.

Robert Kromer is Vice President, Sales at Piper Jets. He joined in 2006 following a career that has spanned almost every aspect of general aviation, from flight operations to sales and marketing. Bob came to Piper from Sino-Swearingen Aircraft Corporation, where he first served as an Engineering Test Pilot. Bob’s extensive experience also includes positions with other major aerospace and general aviation companies.

Marc Drobny is Senior Vice President of Charter Sales and Vendor Services, joining Executive Jet Management in 2005 after a 16-year career as a test pilot and FA-18 fighter pilot in the US Navy. In his current role, Marc is responsible for Executive Jet Management’s Charter Sales and Services division, including retail charter and vendor relations functions. Marc previously served as Executive Jet Management’s Director of Subcontract Services and Vice President of Process Integration.

Thomas E. Patterson is Chairman/CEO of

MD. The first question is “What is a bargain?” While there have been some low-cost deals offered to customers recently, the lowest price doesn’t always mean the greatest value. It’s possible, and very easy, to focus on the wrong thing.

I encourage people to ask themselves “How is it possible that I am being offered this deal? Is something important to me being sacrificed?” As we’ve all experienced, when something seems too good to be true, it often is. At the same time, we have seen some companies selling products and services below cost. That’s not good for the health of the company or the operation long term and eventually something has to give. We’ve already seen that play out in this industry as entire companies implode and go out of business. Here’s a way to think about it: When contemplating surgery, rarely does a discriminating patient choose their surgeon on price; instead they want the best they can find. Private aviation is no different, and customers should be careful whom and what they trust to fly their VIPs and loved ones.

RK. Certainly, now is the time to buy. As in most industries, there are incentives at all levels. More importantly, however, in today’s economy everyone is looking for ways to do things better, cheaper, and quicker than their competitors – they are looking for a competitive advantage. With this in mind, there are opportunities for businesses to gain a competitive advantage and efficiencies in their business by the use of general aviation. Consider the possibility of being able to close a deal simply because you were able to get to the customer first, or being able to save a contract because you could get to the customer quickly and address business critical issues. These are just some examples of the added agility a private aircraft can provide.

TP. We believe the market has finally found a bottom. In the past month aircraft sales have begun to materialize and the cost of the aircraft have also shown slight increases in prices paid. The business jet market will never be where it was, but it is a serious and important market for the growth of the economy of the US and all the other countries that need and support business aviation and will always be a viable and growing force in today’s world.

Phoenix Aeronautical. He spent most of his 29-

Has the private jet business been affected by the media attention paid year career in the area of Aviation – his experi-

to the big three automaker CEOs flying to Washington on their corence beginning as an engineer in C-141

porate jets?

Starlifters for the 21st Airborne Division of the United States Air force. He was instrumental in the initiation of the early stages of fractional ownership programs and worked with executives across the States and abroad to bring corporate aviation to a more affordable means of transportation for the corporations that could not boast Fortune 500 status.

MS. According to leading industry analysts such as UBS Business Aviation Research and Aviation Research Group US (ARG/US), private jet travel as a whole is down roughly 30 percent year over year. Fractional industry providers have seen a decline in travel. The light cabin category is down nearly 45 percent versus same time last year; however, travel in the large cabin category is down approximately 25 percent year over year. We attribute much of this to the severe negative effects of a worldwide economic downturn, but also to the unwarranted criticism that the industry received when the big three automaker CEOs descended upon Washington. Consumer confidence has greatly diminished. Media

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JET RT:may09 05/06/2009 11:20 Page 136

publications took this as an opportunity to highlight the neg-

they had, they may have been able

ativity of private jet travel, rather than emphasizing its use-

to let the Congressional Committee

fulness as a business tool. One customer said it quite well “I

and everyone else know how their

spent nearly one million dollars upgrading our computer

corporate aircraft enable them to

software systems to ensure that our company remained com-

conduct their business where using

petitive. This was a valuable investment in our company’s

the airlines is impossible.

future. My private jet is just as valuable for us to remain

As a result of the negative

competitive.”

media attention, we have seen corporate flight departments putting

MD. First of all, demonizing any business is bad for the econ-

their aircraft up for sale as well as

omy overall and it seems to be motivated more by a desire to

the complete closure of large, long-

grab headlines than true fiscal discipline. What many people

standing flight departments. Under-

don’t realize is that CEOs, business leaders and entrepreneurs

stand that these decisions were not

can run their businesses more efficiently and be more pro-

necessarily driven by the economic

ductive by intelligent application of private aviation. Visiting

Marc Drobny

customers, plants, suppliers and distribution centers in five states in one day is impossible with commercial air travel. Ever tried hav-

downturn but were more likely due to the negative image that has now

become associated with corporate aviation.

ing a confidential management team meeting from the exit row? Can’t happen. Imagine the CEO of one of the auto manufacturers trying to develop

TP. As we assess the fallout of the big three automakers taking their

the strategy to revive his company from seat 34E. So there has been fear

business jets to Washington to beg for money, we realize that we sud-

created in the minds of some consumers – fear of scrutiny, fear or spend-

denly became victims to every news media and middle American that ei-

ing – but the real impact we see today are customers trying to be as fiscally

ther wants sensationalism or a villain to find fault with. It was a bonehead

responsible as possible and making rational business decisions. That leads

move for these guys to go to Washington and create an air of infallibility

people to examine their needs and buy only what they need, when they

when in fact they were literally begging for taxpayer money. We all know

need it, and on a case-by-case basis. Some would call that thoughtful and

it was not the corporate jet that created the automakers problems, but

fiscally intelligent business decision-making. And they’d be right.

rather a tool to somehow show that these guys are just big money spenders. Even the politicians jumped on the band wagon to spout out

RK. Absolutely, as well as the government’s response to these events.

the venom of corporate and business aircraft use, when in fact these very

Unfortunately, those CEOs did not have an opportunity to respond. If

same individuals all use business jets to move them and their staff around the county and the world.

It has been said that billionaires have been careful not to flaunt their wealth and thus smaller airplanes have been in such high demand that they may be harder to reserve. How do you cope with the increased demand for smaller crafts? Do you think that this trend is true across your industry?

MS. The industry data regarding utilization these past several months actually indicates, at least fractionally, that light jet travel is off slightly more than large cabin travel. Today, people in every economic stratum are generally more conservative than in years past.

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MD. We haven’t really seen a trend toward smaller airplanes or any

However, in saying this, it is totally dependent on pricing and de-

difficulty procuring them. What we have seen is more disciplined

mand. As the prices begin to rise, the client will look to other alter-

spending. For some customers that might mean fewer flights, for oth-

natives costing less.

ers it might mean a smaller airplane, and for still others it might mean actually choosing a larger airplane and putting more people on board

How can companies demonstrate the added value to their busi-

to maximize the value of their flying dollar. The true trend is a renewed

ness in the use of private air travel?

focus on the customer’s specific needs, which change from one flight

MS. In the private jet travel industry, it can be very difficult to quantify

to the next.

all the savings that are associated with private jet travel – specifically time. What is time worth?

RK. At Piper Aircraft, we have definitely seen a trend of downsizing. We

Various studies that have been conducted to show that corporate use

are now entertaining customers from larger jet aircraft who are looking

of private jets adds value to a company’s bottom line. Trips that involve

at the benefits and safety of single engine jets and turboprops. We think

multiple stops in several locations with a return home in the same day

our products are positioned perfectly for those individuals who desire to

cannot be accomplished via commercial travel. It could take three to

save money but not sacrifice the flexibility that private aviation offers.

five days to accomplish the same schedule and the time and travel ex-

Additionally, single-engine turboprops and jets leave one half the carbon

penses required to make the same trip via auto, train or airline transport.

footprint of a comparable twin-engine jet or turboprop.

It would also be counter productive and costly

Mike Silvestro

Piper Aircraft is positioned so that as demand increases for our prod-

MD. The answer lies at the heart of what private aviation provides

ucts our factory and dealer network are able to adapt quickly. We are

travelers. Private aviation buys you time, productivity, privacy, safety

able to increase production as needed.

and security. For many, the timesaving is enormous. I often tell people we are in the business of time travel. By comparing flying pri-

TP. We have not seen a change in the way our clients fly. We now see

vately to other means, you can easily gain back six or more

a trend from our clients who are now expressing interest in larger air-

productive hours a day. When going overseas, you can get entire days

craft due to the fact that they are considerably less expensive then

back that would have been wasted. Considering the value of a busi-

they were this time last year. In some cases we have seen large cor-

ness leader’s time, it’s often well worth the expense. For others, the

porate jets selling for more then 30 percent off the asking price. This

privacy element is key – a team of investment bankers or executives

is significant when we consider that just a year ago companies were

developing a business strategy or acquisition plan could not work on

paying premiums just to get a position on a large corporate aircraft. We

an airliner without divulging critical confidential information. Flying

believe that the trend is going to continue to show increased interest

commercially, they would simply have to stop working and conse-

in large corporate jets and lessening of interest in the smaller jets.

quently lose valuable time. For some the safety and security element

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JET RT:may09 05/06/2009 11:20 Page 138

is important – the loss of a CEO can cripple a business – and even

Do you think the trend in the industry points to an increased use

recent events have highlighted how unforgiving aviation is. It’s not a

of private air planes for business, or is the fear of flaunting such

dangerous business, but there is no room for errors. Companies can’t

assets resulting in an increased use of private aviation for leisure

afford the risk of flying their executives with anyone short of the best

use only?

in the industry.

MS. Private air travel has been a significant business tool for many decades and will continue to be in decades to come. Flyers recognize

RK. One look at a busy commercial airport and it is easy to see the

the relationship of time versus money.

millions of dollars of lost productivity – the endless lines, the ever necessary waiting for flights, which are often delayed, and the traffic.

MD. In the past few years, both personal and business use of private

Add to this scenario the need to travel to and from the airport and the

aviation has grown enormously. Through the recession however, over-

lost time in the office that can never truly be recovered – it is easy to

all flying volume in essentially every major segment of private avia-

imagine the true cost of commercial travel which is soaring higher

tion has declined as people scale back their spending across the

and higher.

board.

Thomas E. Patterson

In most cases, travel by private aviation compared to the airlines re-

RK. The economic downturn has created a contraction within the air-

sults in less time in route. But the benefits and value reach far beyond

lines resulting in fewer flights, cancellation of routes and a reduction in

improved productivity. Employees and business owners utilizing gen-

service. This situation will continue to drive business owners and exec-

eral aviation as a business tool find themselves able to improve customer

utives into General Aviation. However, the use of aircraft in support of

relations, offer enhanced customer support, reduce corporate infra-

a business will need to be responsible and not seen as excessive.

structure, and ultimately grow their business.

TP. The Phoenix Group believes that the general aviation sector will TP. It is difficult for companies to show value to their customers and

continue to grow from this point forward. There is a huge amount of pent

clients with the use of their business jet. The impact is more subtle then

up demand and it will begin to show its strength toward the end of this

a definitive number in an accountants office. The executive must be less

year and continue a modest growth for the foreseeable future. We expect

willing to flaunt the jet and become a bit more humble when using it. It

unit sales to increase by about 4 percent per year over the next four years

is all about perception and fiduciary responsibility and if the company

and then begin a modest but continual climb into 2020.

is growing, stocks are holding and new ideas are blossoming, then there

138

will never be a critical view of the corporate jet. It is when times are dif-

What are the greatest planes available for private travel as far

ficult that justification becomes much more sensitive.

as comparing costs versus convenience and luxury on board?

100 Thousand Club

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MS. This question really goes back to the needs analysis that we de-

are committed to the ideals we had when our company invented private

scribed earlier. There are great opportunities at every level. There is not

aviation over 45 years ago. Additionally, we are in the process of leading

one specific aircraft that is perfect for everyone. The key is to methodi-

the industry toward a higher set of common safety and operations stan-

cally engage in a needs analysis exercise to make decisions based on

dards by embracing the efforts of the Air Charter Safety Foundation – an

objective data.

organization that will raise the bar for everyone in the industry. We have seen and anticipate continued dramatic growth in our customer base and

MD. Availability is excellent across the board right now, simply because

in the fleet of aircraft we manage and operate – Executive Jet Manage-

people are spending less than they were 18 months ago.

ment now has over 150 airplanes and we expect that number will be 200 by the end of the year. Our clients have let us know that this ongoing com-

RK. At Piper Aircraft, we believe for trips of 800 nautical miles or less,

mitment to these principles makes all the difference in the world to them.

a single engine, cabin class, piston or turboprop powered airplane pro-

We are proud of the fact the we’re the worlds largest charter company,

vides the perfect combination of performance, cost and luxury. For trips

part of the worlds largest private aviation company – NetJets – and owned

up to 1,200 nautical miles, a single-engine jet would be the best choice.

by Berkshire Hathaway, the world’s leader in business.

For trips over 1,200 nautical miles, a twin-engine jet will result in the optimal combination of speed, range, comfort and luxury.

TP. Today the best planes are the planes that meet the needs of the user.

We don’t believe that any one type aircraft is better then another. It is only better for the purpose intended. A client certainly does not need a six thousand nautical mile aircraft if they do short hops within a small area and certainly a company that uses its jet to frequent long distances does not need a jet that has to be refueled numerous times during the trip. Phoenix often finds itself involved in many aircraft comparisons for our clients. We give them the pros and the cons of each and narrow the purchase down to what fits that client best. There is certainly no stereotype or typical client in this market.

What changes do you intend on implementing in the next 12 months that you think will make a difference for your existing

Robert Kromer

clients?

MS. In the fourth quarter of 2009, Flight Options will take delivery of

RK. At Piper Aircraft, we will be continuing the development programs

the revolutionary new Phenom 300 super-light jet by Embraer. This air-

that result in a cockpit that is safer and more efficient for our pilot own-

craft will outperform all other category comparable aircraft in range,

ers. This will include the use of advanced avionics, traffic avoidance

fuel- efficiency and economic life. Current Flight Options customers

systems, and terrain warning systems that will help keep our pilots safer.

have responded very well to the introductory offer; well before the air-

For passengers, we plan on improvements that will result in the travel ex-

craft is set to arrive into Flight Options fleet. We are confident that the

perience becoming closer in comfort to that experienced in the typical

response in the open marketplace will be very positive. This aircraft fea-

business airline seat.

tures exceptional range and it is priced 25 percent less per hour than comparable competitive aircraft. Its spacious interior feels more like a

TP. Phoenix has been in business selling corporate aviation concepts

mid cabin aircraft at a light cabin price tag. In short, this aircraft changes

and aircraft for nearly 30 years and we have never changed our busi-

everything!

ness plan. The simple things work best for this economy or any economy.

Solid client relationship, outstanding service and desire to service all

MD. There are simple truths to aviation, and our focus continues to be

our clients in a professional and sincere fashion will always be, and al-

on the utmost excellence in every facet of our business – safety, stan-

ways have been, our hallmark for success. We intend to keep doing what

dards, training, customer service, operations and fiscal responsibility. We

our client expects. n

100 Thousand Club

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Whether it’s the sophistication of chandeliers and private entrances, or a cold beer and beach party that suits your tastes, there’s a side of the nightlife world that appeals to everyone, whether you’re a regular at the bottle-service tables or just looking for a night on the dance floor. Finding that perfect mix of ambience, crowd, location and celebrity buzz is an elusive chemistry, but when a club gets it right, they can truly hit it big—these are the heavy hitters for 2008-2009.

this is a favorite from the likes of Paris

that essential red carpet. Former chef de

Hilton and Jay Z to Heidi Klum and Ka-

Cuisine at Circo in the Bellagio, James

rolina Kurkova. Housed within this five

Benson completes the experience with a

star sanctuary is TAO’s Buddhist Tem-

sensational menu of appetizers, entrées

ple – the perfect nighttime setting –

and desert stations.

with breathtaking visual effects, private sky boxes and an outdoor terrace, it

Pink Elephant, New York – $35-50MM

portions up a slice of New York luxury

New York’s most fashionable nightclub,

combined with an Orient feel. Made fa-

Pink Elephant models itself after the car-

mous for its bachelorette parties, as

nival settings of Rio de Janeiro, combined

the saying goes, “What happens at Tao,

with the luxury of St. Tropez. Its recent re-

never happened!”

novation has attracted almost every NY socialite through its privileged doors. A

Tryst, Las Vegas – $35-50MM

private entrance on West 27th Street is a

Located within the luxurious Wynn Hotel,

mirror and hedge lined tunnel, and once

the dress code for entry into this exclusive

inside, expect nothing less lavish. The in-

scene is strictly enforced to ensure a classy

terior is a setting of plush mahogany fur-

clientele. Specializing in private events in-

nishings and technological wonders of

dividually tailored down to the smallest de-

lasers, strobes and dimmers, very much

tail, it boasts clients such as Maxim

departed from the ordinary. Most recently

Tao Nightclub, Las Vegas – $50-60MM

magazine, Virgin Atlantic and Microsoft.

it was the venue for the launch of Shawn

Hailed as the place to see and be seen

With a range of spectacular services, it is

‘P Diddy’ Combs’ new fragrance; atten-

in if you’re looking for a night of mo-

not uncommon to see logos shaped into

dees included Mariah Carey, Tommy Hilfi-

uthwatering cocktails and house beats,

ice sculptors, body paint and of course

ger and Chloe Sevigny.

clubs Pure, Las Vegas – $35-50MM Situated within the notorious Ceaser’s Palace hotel, Pure nightclub claims to set new standards for Las Vegas nightlife. Spread over two stories, it hosts four distinct venues, each exuding its own style and sassiness – explore between floors via the German-imported glass elevator – with the tour ending at the 14,000 square foot Terrace. The Red Room is a VIP haven: secluded from the main nightclub, the interior of sensual rich reds and continual-flowing champagne makes it an exclusive experience like no other, and with performances from Mariah Carey and Vanilla Ice, its events are certainly exceptionally entertaining.

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LAX, Las Vegas – $25-35MM Known for its array of entertaining guests, LAX offers the best in live performances, regardless of genre or taste. Just like its sister club in Hollywood it is

The Bank Nightclub, Las Vegas –

the social hub for music lovers and celebrities alike. Its décor exudes sophisti-

$35-50MM

cation, hosting rich, red leathers, oversized mirrors and shimmering chandeliers

Created for a more sophisticated crowd,

– it combines traditional elegance with a modern contemporary feel. The main

this is a club for Las Vegas’ more discer-

level is that of the masses, with a colossal dance floor and exuberant crowd, in-

ning customers. Expect nothing less than

ternational DJs spin floor-pumping beats until sunrise. For those belonging to

the highest luxuries; The Bank’s philosophy

the VIP crowd, the second floor offers a private dance floor and secluded lofts.

is to provide the ultimate individual experience for each of its chic collection of guests. Upon entering the club’s foyer, its

JET, Las Vegas – $35-50MM

guests are greeted with a dramatic aerial

Richly enjoyable in every aspect, JET offers

view of the glass encased dance floor, set

only the best for music. Its three distinct

amidst rows of VIP seating. The décor and

rooms provide its partygoers with a choice

interior design deserve no less praise – rich

of music, settings and experiences – ho-

textures and mood lighting exude a luxu-

sting a different atmosphere to taste in

rious yet contemporary vibe. The Bank is

each room. Room one offers the best in

the place for elegance and exclusivity.

rock, hip-hop and popular dance; room two samples cutting edge dance music, show-

Full Throttle Saloon, Sturgis – $25-35MM

casing a selection of international DJs;

Located in the state of South Dakota, this

whilst the other is an eclectic jumble, from

is one club departed from the usual array.

eighties to rock. Complementing the music

Opened in 2000, the Full Throttle Saloon is

are the delectable cocktails, specially crea-

the world’s largest biker bar, accommoda-

ted to suit each room, and with its state of

ting the growing number of Sturgis fans

the art lasers, JET is the perfect experience

who attend the rally each year. Hosting a

for America’s most expectant clubbers.

clientele with a difference, this is no place for chandeliers or sun-danced terraces –

Mansion, Miami – $35-50MM

the saloon is comprised of burn out pits, a

Owing everything to its name, Mansion has

huge amphitheater and a leather-clad

hosted some of entertainment’s hottest

crowd. If the desires are of cold beer and

events, from Diddy’s MTV Video Music

an experience with a difference, Full

Awards celebration party and Britney Spe-

Throttle Saloon is the place to be.

ars’ Miami performance, to live performances by Prince and Velvet Revolver. Owned

Seacrets Nite Club, Ocean City, MD –

by the infamous Opium Group, the nightc-

$25-35MM

lub is a creation of longevity on South Be-

Hailed as the number one attraction in the

ach’s idyllic Deco backdrop. Consisting of a

OC, Seacrets encompasses 14 bars, all si-

Giorgio Armani runway model, fashion pho-

tuated along the coastline. Recreating an

tographer and young entrepreneur, the

experience similar to that found on the

Opium Group provide an experience in the

Mediterranean, there is dancing on the

setting of Mansion that is on the pulse of

sand until sunrise for the OC’s early

avant-garde thinking and attitudes. The

twenty-somethings. Its pseudo-Jamaican

club itself uses the most advanced techno-

food is one of its more renowned attrac-

logy to create a setting of ambiance and

tions, but the real reason is most likely con-

originality ¬and the sound system is desig-

nected to the minimal clothing that goes

ned by the renowned Dan Agne and speci-

hand in hand with an evening of dancing

fically created to Mansion’s grand scale.

on the beach, underneath the stars.

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s we have explored the Moet and Chandon heritage and tradition in our spectacular feature, it is es sential to remember that what

makes the house, and its champagne so special is attention to detail, and how that attention to de tail has remained throughout its history. Heri tage is everything. Here we leave you with some images of Epernay and the Moet cellars from 1898. Here’s to hoping that someone is featu ring out wonderful pictures in 2098. Cheers.

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