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APRIL 2017
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Named a 2017 Top Design School by GDUSA Study in San Francisco or Online School of Graphic Design | Student design by Evelyn Furuta Academy of Art University | Founded in San Francisco 1929 | 888.680.8691 | academyart.edu/GD | Yellow Ribbon Participant Visit academyart.edu to learn more about total costs, median student loan debt, potential occupations and other information. Accredited member WSCUC, NASAD, CIDA (BFA-IAD, MFA-IAD), NAAB (B.ARCH, M.ARCH), CTC (California Teacher Credential).
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PRINT Is Meaningful “At our very core, we are a tactile species,” declares Daniel Dejan, Print & Creative Manager at Sappi Etc. “Our sense of touch is highly developed, and we seek that tactile experience. We need it.” In fact, the neuroscience of touch has proven that as soon as we touch something – such as a print piece – we begin to feel differently about it. We value it more.* “If done well,” Dejan explains, “such as with special effects and excellent paper, print is very meaningful to us. It can even become a treasure.” To get the facts about
visit ChoosePrint.org.
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*Eagleman, Dr. David, A Communicator’s Guide to the Neuro Science of Touch: Haptic Brain, Haptic Brand, Sappi North America, 2015.
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LETTER FROM THE PUBLISHER | SHOULD BRANDING BE RED OR BLUE? In our deeply polarized country, should companies take political positions or express social values in their advertising and branding?
GORDON KAYE IS THE PUBLISHER OF GDUSA Comments, suggestions and letters can be sent to gkaye @ gdusa.com.
The annual Harris Poll on the Reputation of America’s 100 Most Visible Companies says there are risks and rewards. On the one hand, the respected poll finds that Americans, especially of the Millennial persuasion, increasingly expect companies to take a stance on today’s hot button issues. On the other hand, taking a position can alienate large swaths of people who disagree and it can also make a company vulnerable to scrutiny as to whether its practices meet its proclamations. Wendy Salomon, Harris VP reputation management and public affairs, describes the conundrum: “In such divided times, as companies scurry to figure out if and how to respond to the issues and commentary of the new administration, we find that corporate reputation perceptions can be just as polarizing. Companies that have taken very public stands for their beliefs are rewarded by consumers of similar conservative or liberal views, but there is also clear risk among those who feel otherwise.” Think Hobby Lobby, Chick-fil-A, Target, Audi. Mark J. Penn of The Harris Poll’s parent, concludes: “Values play a bigger role than ever before in corporate reputation, and the business significance of a company’s reputation has never been higher. Consumers are keenly interested in how companies engage with the world, and that includes corporate ideals. As the red versus blue duel of politics impacts corporate reputation, we expect to see more alignment along party beliefs.” AT LEAST YOU ARE NOT TAKATA Speaking of risks to a brand or company, the same Harris Poll also compiled the most damaging scenarios to reputation. For anyone who runs a business or represents one, the list can make the hair stand up on the back of your neck. Worst case scenarios? Intentional wrongdoing or illegal actions by corporate leaders; lying about the facts of a product or service; intentional misuse of financial information for financial gain; and security or data breaches. Which company damaged its reputation the most in 2016? Wells Fargo tops the list, followed by Volkswagen and Samsung. At the bottom of the overall rankings are Takata (airbag disaster), Wells Fargo (phony bank accounts) and Goldman Sachs (no comment necessary). Goldman Sachs appears to be an outlier; despite the disdain, it continues to laugh all the way to the bank. NOT EVERYTHING GETS RESOLVED Milt Kaye founded GDUSA in 1963 after years as publisher of PRINT. He passed away at 95 in December. In separate eulogies at his funeral and in GDUSA in print and online, I tried to be frank about my father’s strengths, which were many, and his weaknesses, which were many. Based on your feedback, a couple of ideas from these eulogies especially resonated. First, my being transparent about his personal demons seemed to touch people rather than discomfort them. I think everyone has imperfect relationships with their loved ones — and so often — mothers and fathers. Many of you shared stories about your own complex relationship with now-deceased parents and, for that, I am grateful. Best I can figure, it is all part of the human comedy; we live and love and hope and cope, and not everything can be resolved. Second, many of you enjoyed the observation that Milt respected creative work from all around the country — not just the New York bubble — and insisted from day one that GDUSA be open and welcoming. Believe me, 54 years ago that was a cutting edge idea. Designer Patrick M. Redmond of St. Paul MN makes the point better than I can: “I was sorry to read about the passing of your father. I just wanted you to know what a positive difference his inclusion of designers from ‘the heartland’ such as myself in the Upper Midwest has made ... This is part of your late father’s legacy and influence, as well as your own. To have my efforts as a designer further validated, affirmed and recognized in GDUSA has meant so much to me.” Mr. Redmond was recently keynote speaker for two Minnesota Scholastic Art Awards ceremonies at the University of Minnesota Minneapolis. “Of note,” he said, “I had my GDUSA bibliography available as a handout for the next generation of creatives ... I just wanted to express my gratitude to your late father for the vision of inclusion.”
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March 17 TOC-STAFFBOX_SEPT 07 TOC/Staff 3/29/17 12:34 PM Page 6
CONTENTS | APRIL 2017
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FRESH Nickelodeon mixes cartoon characters with real world kids; Pentagram serves up side of humor for DC deli; Tyson rebrand supports sustainability initiative; High Tide lifts Dig Inn restaurant chain; Bloomberg to receive AIGA Corporate Leadership Award while Mark Randall and Art Chantry are among individual medalists; and lots more.
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PEOPLE Chermayeff & Geismar & Haviv celebrates 60th anniversary as major independent; Terri Goldstein and Sheri L Koetting enter into strategic partnership for health and beauty clients; Sandi Harari is EVP, Creative Director at indie ad agency and an award-winning mom.
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HIGHEST HONORS Earlier this year, we featured our annual Students-to-Watch selections. This edition we offer GDUSA’s 2017 top graphic design schools, institutions that know how to teach the fundamentals, nurture the talented, shape the game-changers, prepare creatives for real careers. You can also find both lists, students and schools, on gdusa.com as well as download an entry forms for the GDUSA Student Design Awards competition.
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PANTONE COLOR CONTEST Designers are able to get more vibrant colors and closer matches to Pantone Spot colors using the new PANTONE Extended Gamut Guide. This contest invited winners of GDUSA's 2016 American Graphic Design Awards 'Creative Use of Color' category to use the Extended Gamut Guide and seven-color printing process to make their award-winning CMYK artwork even more impactful.
50
TOP STOCK We have been covering the ascendency of stock imagery as an indispensable creative resource for three decades. Here is a roundup of some of our favorite providers, ranging from large and established to surprising innovators.
52 GDUSA - Graphic Design USA Volume 54 / No. 2 March/April 2017 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003. Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com. SUBSCRIPTION: Domestic, $72 one year. International, $140 one year. Periodicals postage paid at New York NY and additional mailing office. POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.
SPRING PAPER Nothing beats the touch and feel of paper and substrate swatchbooks and samples. Check out several hot-off-the-press promotions from leading companies, plus related resources intended to inform, entertain, educate and inspire.
WWW.GDUSA.COM
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| 2017 |
AMERICAN PACKAGE DESIGN AWARDS SPONSORED BY
NEENAH PACKAGING Makers, marketers and sellers are challenged as never before to convey the message, promote the brand, close the deal. The outstanding work showcased here — from 200 winning creative firms and agencies, inhouse design departments, and production companies — is testimony to this phenomenon.
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DESIGN ARMY CREATED THE LABEL DESIGN FOR SUPER-PREMIUM ARTISANAL GREEN HAT GIN. IT IS PRINTED ON BELLA® LABEL PAPERS FROM NEENAH PACKAGING, WHICH PROVIDE A NEW WIDER CHOICE OF TEXTURES AND COLORS FOR FOOD AND BEVERAGE APPLICATIONS. PHOTOGRAPHER: KATE MATHIS
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September 10 -14, 2017 McCormick Place | Chicago, IL USA
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When the Printing & Imaging Industry Convenes Discover the Latest Technology, ‘Hot Topic’ Education & Best Practice Business Solutions to CHANGE, ADAPT and GROW
March 17 TOC-STAFFBOX_SEPT 07 TOC/Staff 3/29/17 3:01 PM Page 10
GD USA GRAPHIC DESIGN USA
Gordon Kaye Publisher
ART & PRODUCTION Ilana Greenberg Creative Director Rachel Goldberg Production Director Sam Peltz Art/Photo/Multimedia Editor
AMERICAN INHOUSE DESIGN AWARDS EXCLUSIVELY FOR CORPORATIONS, PUBLISHERS, UNIVERSITIES, ASSOCIATIONS + OTHER INSTITUTIONS PRESENTED BY GRAPHIC DESIGN USA • SPONSORED BY THE CREATIVE GROUP
Enter by April 21 at www.gdusa.com/aida17
Jay Lewis Photographer
ADMINISTRATION & READER SERVICES Althea Edwards Accounts Manager Jennifer Hoff Scott Sczcypiorski Internet Services Bridget Bellavia Circulation
EDITORIAL Gordon Kaye Editor
ABOUT THE COVER Chase Design Group heats up the condiments category with package design for a new chili-infused honey which is seeking mass distribution and was first discovered at a famous Brooklyn pizzeria. Feature begins on PAGE 55.
Sasha Kaye-Walsh E-News Editor Charlotte Kaye Assistant Editor
FOUNDER Milton L. Kaye (1921-2016)
ADVERTISING Ron Andriani Executive VP, Integrated Marketing + Business Development 201.485.8720 212.696.4380 randriani@ gdusa.com
COVER PAPER CREDIT: The cover of this edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S, part of the Kallima Paper family of FSC-certified coated cover paperboard, manufactured by Tembec. A leading advocate of sustainability, Kallima Paper has a distinct low-density high-bulk construction resulting in less trees used and significant cost savings to the customer. Kallima’s trusted line of Coated Cover C1S, C1S Plus and C2S are well-known for their bright white surfaces. Visit www.kallimapaper.com
Gordon Kaye Publisher 212.696.4380 gkaye @ gdusa.com COPYRIGHT 2017 BY KAYE PUBLISHING CORPORATION
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You’ve got the data — now tell the story. • Learn to apply digital design to effectively and strategically convey information that creates quality user experiences. • Develop the expertise needed to fill multiple roles and lead design, development, and communication teams. • Build a mindset that will enable you to interpret consumer information and articulate data-driven strategies and tactics. • Earn your Northwestern University master’s degree entirely online. Apply today — sps.northwestern.edu/design • 312-503-2579
Mar 2017 FRESH Impo_feb news play 3/29/17 11:17 AM Page 12
FRESH | PENTAGRAM ADDS A SIDE OF HUMOR TO DELI BRANDING
WASHINGTON DC On Rye is a new sandwich shop that updates
Jewish deli classics with natural, wholesome ingredients and unexpected recipes. The fast-casual restaurant gives traditional dishes a modern twist, serving up a menu that includes Wagyu pastrami on gluten-free bread, vegetarian smoked beet and portobello Reubens, oven-roasted vegetable latkes, and a babka ice cream sandwich, as well as standards like matzoh ball soup and an egg cream “that’s to die for.” Pentagram’s Michael Bierut, the partner-in-charge, and associate Jesse Reed, designed branding that puts a contemporary spin on the straightforward, no-nonsense graphics and imagery found in traditional Jewish delis, with a side of humor. The program extends to the website, packaging, environmental graphics and swag. The pragmatic approach of traditional deli graphics inspired an elemental logotype set in a strong Franklin Gothic, in stacked or horizontal configurations. The simple black-and-white color palette is set off by vivid photography of the menu items. For the images, the designers enlisted the photographer Bobby Doherty, known for his colorful food photography. Detailed, almost hyper-real shots put the food front and center, celebrating the healthful ingredients. pentagram.com
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Mar 2017 FRESH Impo_feb news play 3/29/17 11:43 AM Page 14
FRESH | AND THE ACADEMY MEMBERSHIP GOES TO …
WASHINGTON DC Becoming a card-carrying member of
The Academy of Motion Picture Arts and Sciences is a prestigious honor. However, in recent years, the organization has seen a significant drop in member engagement and wanted to reverse the trend. Design Army took that challenge head on and created an experience around becoming a new member — welcoming each person into this exclusive club with a gift engineered to inform and entice. Delivered in a crisp black box with the gold Academy logo debossed on the top cover and a white wrap with the words “And the Academy Membership Goes to …” a new member will open the package and be transported to another world. Every item has a unique shape, color, texture, and purpose, along with touches of movie themes applied throughout. By providing practical tools like a planner with key dates already in the calendar and more fun souvenirs, the kit conjures up nostalgic memories of old Hollywood and past Oscars — an homage to the past and valuable resource for now. Perhaps the best news of all: Faye Dunaway, Warren Beatty and PricewaterhouseCoopers are nowhere involved in the presentation. designarmy.com
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Mar 2017 FRESH Impo_feb news play 3/29/17 11:18 AM Page 16
FRESH | HIGH TIDE LIFTS DIG INN RESTAURANT CHAIN
NEW YORK NY Dig Inn is a fast casual restaurant chain that features
locally sourced ingredients, shared tables and “building community through food.” High Tide, based in Brooklyn NY, was asked to develop a fresh branding to facilitate the restaurant’s expansion to new locations. Creative Director Danny Miller, who founded the agency, explains that the designers “drew inspiration from the cozy minimalism of Scandinavian design to create a sophisticated and dynamic identity system that more accurately reflects their mission and ethos as they continue to grow.” The identity has been applied across a range of collateral, including menus, signage, packaging, and Dig Inn interiors. In addition to Miller, High Tide is headed by managing director Jill Cole. hightidenyc.com
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Feared by writers. Cherished by designers. Accent Opaque By George Hammermill Springhill Williamsburg ®
The blank sheet is your canvas. And nobody gives you a wider variety of starting points for your print projects than International Paper. To learn more about how our full and varied portfolio can maximize every piece you print, visit www.InternationalPaper.com.
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©2017 International Paper Company. All rights reserved. Accent, By George, Hammermill and Springhill are registered trademarks of International Paper Company.
Mar 2017 FRESH Impo_feb news play 3/29/17 11:19 AM Page 18
FRESH | AIGA GALA TO HONOR MEDALISTS AND BLOOMBERG L.P.
NEW YORK NY The AIGA will honor its 2017 AIGA
Medalists, as well as Corporate Leadership Award winer Bloomberg LP, at its annual gala on April 21 at Pier Sixty in New York City. The seven individual AIGA Medalists, chosen for their contributions over the course of their careers, will each receive an AIGA Medal, which has been awarded to design professionals since 1920. They include: Art Chantry for his exploration of subculture visual communication and celebration of cultural diversity; Emmett McBain for his revolutionary design leadership and social impact in co-founding Burrell-McBain Advertising; Rebeca Méndez for challenging and transforming academia and design with her interplay of identity and culture; Mark Randall for his dedication to diversity in design and his tenacity in funding minority and economically disadvantaged design students; Lance Wyman for his mastery of visual ecosystems and for setting the standard for public design; and Nancy Skolos and Tom Wedell for pushing the boundaries of art, design and technology with a distinctive vision to find connection among disparate forms. Bloomberg L.P. is being honored for its role in advancing design on multiple fronts through its industry leading products, such as the famous Bloomberg Terminal, and its entire company culture. The AIGA selection committee also noted that “Bloomberg demonstrates commitment to the overall advancement of design, creativity and innovation through a wide range of cultural partnerships.” www.aiga.org PICTURED: TOP ROW (L TO R): EMMETT MCBAIN, LANCY WYMAN, AND BLOOMBERG. MIDDLE ROW (L TO R): ART CHANTRY, REBECA MÉNDEZ BOTTOM ROW (L TO R): MARK RANDALL, NANCY SKOLOS AND TOM WEDELL
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You Can Design the Future. Study Interaction Design at Farmingdale State College. Have an idea for the next great mobile app? Want to build a better social network? Interaction Designers write the source code of the future. They work at the intersection of people, places and things, influencing the ways things behave and the way we interact with them. As the world around us grows more complex, Interaction Designers clarify and simplify our experience with the world and encourage the development of more meaningful and satisfying encounters with mobile devices, appliances, spaces and tools.
The Interaction Design program at Farmingdale encourages a culture in which students learn the value of collaboration, discovery, social responsibility and play. Students will immerse themselves in an environment that focuses on the practical application of user-centered, needs-based design solutions built upon strong research and development, observation and prototyping. For more information, call Jack Harris at 1-631-420-2008, email at jack.harris@farmingdale.edu or call the Visual Communications office at 1-631-420-2181.
170317
The future waits for you.
Farmingdale State College 2350 Broadhollow Road Farmingdale, NY 11735 farmingdale.edu 631-420-2000
Mar 2017 FRESH Impo_feb news play 3/29/17 11:19 AM Page 20
FRESH | NEW BOOK DISPLAYS THE PHAIDON 500
LONDON UK Graphic: 500 Designs that Matter
is a book that celebrates the long, rich history of graphic design. Derived from the acclaimed Phaidon Archive of Graphic Design/2012, a stunning box of cards (which has been sitting on the GDUSA editorial desk for years), this new compact compendium features 1,000 color images and pairs visually interesting examples side-by-side with an explanatory timeline in the back of the book. Spanning over 600 years, the book includes examples from Buddhist texts from 1377 and Morse Code to the Apple logo and Shepard Fairey’s Obama “Hope” poster, and many more cutting-edge magazines, advertisements, and ephemera of yesterday and today. Emilia Terragni, who edits design books at Phaidon Press, consulted with artists and designers worldwide to settle on a canon of work for the original archival box. The new book provides the same images in a different order to show intriguing ways that certain styles and themes appear throughout time and across geography. A chronological index in the back offers a brief synopsis of each design. www.phaidon.com
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Mar 2017 FRESH Impo_feb news play 3/29/17 11:20 AM Page 22
FRESH | NICKELODEON REFRESH MIXES CHARACTERS AND KIDS
NEW YORK NY Nickelodeon has debuted a brand refresh of its on-air and online look and feel that seeks to deliver on
the network’s mission to make the world a more playful place. Created with creative agency Superestudio, based in Buenos Aires, the look features an array of kids interacting with the real world and well-known Nick characters in surprising and surreal mixes of live-action and graphics. This includes roughly 300 deliverables, including bumpers, IDs, promo toolkits and graphic developments. The visual narrative was executed by combining real kids with 2D and 3D graphics to create imaginative reinterpretations of Nick properties and characters, such as turning SpongeBob’s face into a tongue-twisted fun zone. The familiar orange logo is now set against a brighter color palette including purple, light blue, lime and cream. Utilizing the modern sans-serif Galano Grotesque Black, the refresh also uses color to create, contrast and codify on-air messaging. “We really wanted to highlight how much surprise and fun is a part of kids’ everyday lives, so we took as our inspiration the surreal nature of GIFs, memes and emoticons and created an entire new visual vocabulary,” says Michael Waldron, Senior VP Creative Director Art and Design for Nickelodeon Group and Nick@Nite. Ezequiel Rormoser is Executive and General Creative Director of Superestudio. superestudio.tv
22 G D U SA
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Mar 2017 FRESH Impo_feb news play 3/29/17 11:21 AM Page 24
FRESH | TYSON SUPPORTS NEW SUSTAINABILITY MODEL
SPRINGDALE AR Brand Union has rebranded Tyson in connection with an announcement
that all of the client’s food brands would be going antibiotic-free and otherwise embrace a comprehensive new sustainability model. The identity, which deals only with the parent company, replaces the signature red and yellow branding with a calmer blue and weathervane imagery signaling a forward direction and referencing back to Tyson’s farm-focused family roots. (The red and yellow logo will continue to be used for the Tyson chicken brand.) Sally Grimes, president of Tyson’s retail business, said that “We're driving growth through strong innovation and brand-building.” Credits at Brand Union go to Executive Creative Director Sam Becker; Design Director Stephanie Landry; Strategy Director Susanne Falbee; Senior Designer Haruko Hayakawa; Designers Delaney Lundquist and Nei Valente; Senior Client Manager Alyssa Olans; Managing Director NY Christina Falzano; and Worldwide CEO Toby Southgate. brandunion.com
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Mar 2017 FRESH Impo_feb news play 3/29/17 11:24 AM Page 26
FRESH | RED PEAK BRANDS NEW METLIFE SPIN OFF
CHARLOTTE NC Brighthouse Financial is a new
company established by MetLife. Already a leading U.S. provider of life insurance and annuities, the Brighthouse Financial mission is to help consumers achieve ďŹ nancial security by offering life insurance and annuity solutions designed to protect what they have earned and ensure it lasts. Red Peak developed a logo, expansive visual system, and custom photography library to help convey a sense of simplicity, transparency, and optimism. Red Peak is, along with IDEO, Sid Lee, Digital Kitchen and others, a member of the kyu collective. redpeak.com
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26 G D U SA
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MARCH 2017 PEOPLE_SEPT 07 People 3/29/17 11:05 AM Page 28
PEOPLE | CHERMAYEFF & GEISMAR & HAVIV CELEBRATE 60TH ANNIVERSARY
CHERMAYEFF & GEISMAR & HAVIV NEW YORK NY
Chermayeff & Geismar & Haviv is celebrating its 60th anniversary, making it one of the most enduring completely independent firms in the graphic design industry. The firm is behind many of the world’s most recognizable trademarks and symbols including the NBC peacock, Chase Bank’s blue octagon, and Mobil Oil’s red “O”. Since 1957, it has pioneered the modern movement of idea-driven graphic design across disciplines, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture. Their work, it is fair to say, has helped define graphic design with its signature synthesis of Modernism and commercial pragmatism. With a global reach, Chermayeff & Geismar & Haviv is led by its founding partners, designers Ivan Chermayeff and Tom Geismar, along with partner and designer Sagi Haviv who joined the firm in 2003, and principal designer Mackey Saturday. The firm has garnered design awards from every major industry organization; this includes, most recently, The Smithsonian’s Cooper-Hewitt, National Design Museum National Design Award for Lifetime Achievement to Tom Geismar and Ivan Chermayeff for their impact on the American visual landscape through the creation of some of the world’s most famous logos, museums and art in architecture. PICTURED LEFT TO RIGHT: MACKEY SATURDAY, IVAN CHERMAYEFF, SAGI HAVIV, TOM GEISMAR
28 G D USA
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MARCH 2017 PEOPLE_SEPT 07 People 3/29/17 11:06 AM Page 30
PEOPLE | BARKER PROMOTES HARARI TO EVP, CREATIVE DIRECTOR
SANDI HARARI EVP, CREATIVE DIRECTOR, BARKER, NEW YORK NY
Indie ad agency BARKER has promoted Sandi Harari to EVP, Creative Director. In her new role, Harari plays an expanded role in attracting new business as well as evolution of the agency culture. She also continues to oversee the creative team in all advertising, brand identity, and digital campaigns. Agency clients include SlimFast, Miele, Petro Home Services, Jennifer Convertibles, Physique 57, PIRCH, and Big Brothers Big Sisters of NYC. Harari joined BARKER in 2006, a rare female creative director at that time, and her talents and experience in health and beauty, fashion, film, and other lifestyle marketing verticals has helped elevate BARKER in account and award wins. Previously, Harari ran her own boutique firm where clients included Alliance, Atlantic Records, MTV, P&G, Lions Gate Films, and GlaxoSmithKline. Earlier, she was at Grey Entertainment, where she created destination-specific launches for W Hotels, as well as campaigns for Uproar.com, Department of Sanitation, Bravo Network, InStyle Magazine, and Topps. Harari’s leadership is not confined to the office: a mother of two, she’s a visible force in her children’s school communities and was recently honored in the “She Runs It Working Mothers of the Year Awards,” which recognizes outstanding mothers in marketing and media who have served as strong role models.
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PEOPLE | TGC + MSLK JOIN FORCES
TERRI GOLDSTEIN AND SHERI L. KOETTING PRINCIPALS, TGC + MSLK, NEW YORK NY
Terri Goldstein, CEO of The Goldstein Group and Sheri L. Koetting, Co-founder and Chief Strategist for MSLK have entered into a strategic partnership — TGG + MSLK — to serve clients through the integration of brand strategy and packaging design, corporate identity, digital and social media. The two principals are well-known in the creative community and have extensive experience in the Beauty, Wellness, OTC, RX and RX/OTC Switch categories. “Consumers are managing their health and wellness more through online and social media,” says Goldstein, “so we must better leverage clients’ core brand identifiers across all media. Our partnership with MSLK will ensure that we do just that.” Both firms will continue to serve their existing clients “as they have come to expect in design and branding.” TGG clients have included Bayer Health Care, Merck, Sanofi, Carma Labs, HRA Pharma and Foster Grant. MSLK has serviced the likes of Johnson & Johnson, John Masters Organics, Maybelline, Ouidad, and Redken.
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HIGHEST HONORS 2017 TOP DESIGN SCHOOLS
In the February 2017 magazine, which kicked off our 54th year of publishing, GDUSA released its annual Students To Watch roundup. Now we’ve compiled a list of our favorite institutions that prepare students to work in professional graphic design, based on a mix of objective and subjective factors, including our own decades long relationships with designers, students, recruiters, educators. The list is alphabetical. The reach is national. The theme is practical but profound. Education is more important than ever as the lines between the studio and the classroom, the office and the academy, the university and society, continue to blur. And as students and educators have more impact than ever on the changing shape of design, technology, media and culture.
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HIGHEST HONORS | 2017 TOP DESIGN SCHOOLS ACADEMY OF ART UNIVERSITY
BOSTON UNIVERSITY COLLEGE OF FINE ARTS
With more than 18,000 students, Academy of Art University is the
Founded in 1839, Boston University is an internationally rec-
largest accredited private art and design university in the nation.
ognized institution of higher education and research, and the
Founded in 1929, the school and San Francisco have grown up
fourth-largest independent university in the U.S. The College of
together and served as mutual sources of inspiration and talent.
Fine Arts offers professional training in the arts in conservatory-
Academy of Art University offers accredited AA, BA, BFA, B. Arch,
style environments for undergraduate and graduate students
MA, MFA and M. Arch degree programs in numerous areas of study,
complemented by a liberal arts curriculum for undergraduate
as well as continuing art education and pre-college programs for
students. The Graphic Design program is traditionally-based with
high school students. Flexible online degree programs are available
a modern orientation, and is supported by a stellar faculty. As
in most areas of study, including graphic design. What makes
working professionals, faculty provide honest real world insight,
the School of Graphic Design special is its emphasis on portfolio
countless avenues for creative inspiration, and insider knowledge
development. From the very first class, students are encouraged
of design studios, thoroughly preparing students for post-collegiate
to create an exceptional portfolio that demonstrates skills in tra-
life. Graphic design students learn photography from the darkroom
ditional drawing and painting as well as a well-rounded education
to critical evaluation of the print, study typography as an element
in typography, print and editorial design, branding, information
of design, and learn to relate 3-D graphics to architectural and
design, web design and packaging. www.academyart.edu
package design. Students also participate in interdisciplinary projects across the campus, collaborating with students from
ART CENTER COLLEGE OF DESIGN
other schools and allowing them to apply design problem solving
For more than 80 years, Art Center College of Design has remained
in contemporary practice. www.bu.edu/cfa
focused on the core educational mission of developing creative leaders and innovators in art and design. The institution is leading
CALIFORNIA COLLEGE OF THE ARTS (CCA)
the way with cross-disciplinary programs and studios that prepare
California College of the Arts (CCA) educates students to shape
students within and outside their chosen fields. Art Center College
culture and society through the practice and critical study of art,
has an international reputation for its rigorous, transdisciplinary
architecture, design, and writing. Founded in 1907, the college
curriculum, faculty of professionals, strong ties to industry and
currently offers 22 undergraduate and 13 graduate programs to
a commitment to socially responsible design. The school has
its nearly 2000 students. Graphic design students at CCA learn
roughly 2,000 students, undergraduate and graduate.
how to engage the mind and the senses by translating ideas into
www.artcenter.edu
provocative forms and powerful experiences. They identify problems and find solutions that move people to think, feel, and act.
AUBURN UNIVERSITY
www.cca.edu
The Graphic Design Program at Auburn University prepares students to practice visual communication in a competitive
CALIFORNIA INSTITUTE OF THE ARTS (CAL ARTS)
global environment. Auburn’s nationally regarded BFA is NASAD
California Institute of the Arts (CalArts) is a highly regarded
accredited and concentrates on interactive design and mobile
private art college near Los Angeles. The program in Graphic
design, user experience design, strategic branding, typography,
Design offers both a BFA and MFA degree, with courses in web
publication design, packaging, illustration and image making,
and interface design; motion graphics; print and publication
and fine arts. Students receive hands-on design instruction in a
design; branding, identity, and type design; as well as in design
professional studio environment with a strong sense of community
history and education. The curriculum emphasizes both practical
among students and faculty. Courses emphasize a systemic
and conceptual skills. Throughout its history, the graphic design
approach to design by incorporating cross-disciplinary collabo-
program has been home to prestigious design educators and has
rations and train students to become versatile designers and art
produced influential graduates, garnering a reputation for boundary-
directors. The program hosts exhibitions, design symposiums, and
pushing visual experimentation and academic rigor. Students
guest lectures by industry leaders, and the internship program
create a body of work that is not simply a string of assignments, but
provides real-world experience and opportunities to network.
which is uniquely theirs, preparing them to carve an independent
Students build a strong portfolio of work as a result of their over-
path into design practice. calarts.edu
all experience and education. The Program is housed among other prestigious design disciplines within the beautiful traditional
CARNEGIE MELLON SCHOOL OF DESIGN
campus setting. cadc.auburn.edu/graphicdesign
Carnegie Mellon’s School of Design is one of the oldest and most respected programs, with a rich history in Product Design, Communication Design, Interaction and Service Design. It is one of the only leading programs to offer design degrees at the undergraduate, graduate and doctoral levels within a multi-
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disciplinary, multicultural research university. The School of
Media, and Sculpture. The program is anchored by celebrated
Design houses approximately 250 students within a historic
Artists- and Designers-in-Residence, one for each discipline, all
building on campus in Pittsburgh, one of America’s most livable
of whom live and practice on campus alongside our students.
cities. School officials state: “The demand for our graduates is
www.cranbrookart.edu
increasing, and each year during Confluence, our career fair, many students receive offers of employment prior to graduation.”
DREXEL UNIVERSITY, ANTOINETTE WESTPHAL
design.cmu.edu
COLLEGE OF MEDIA ARTS & DESIGN Drexel’s Westphal College prepares students who are passionate
COLLEGE FOR CREATIVE STUDIES (CCS)
about design, media and performing arts to succeed in these
Located in the heart of Detroit, the College for Creative Studies
competitive creative fields. The school offers 17 undergraduate
educates artists and designers to be leaders in the creative pro-
and 7 graduate majors, including top-ranked programs in Game
fessions. A private, fully accredited college, CCS enrolls more
Design, Fashion Design, Interior Design, Product Design, and
than 1,400 students pursuing BFA and MFA degrees. The College
Graphic Design. And the award-winning facilities are technology-
also offers non-credit courses through its Continuing and Pre-
infused. The program values a studio approach that incorporates
college Studies programs and opportunities for youth through its
six months of required co-op work experience for all undergrad-
Community Arts Partnerships programs. The Communication
uates. Drexel is a Top 100 University located in the heart of
Design (formerly Graphic Design) program strengthens students’
Philadelphia. The Graphic Design program prepares students to
design and research skills and develops their ability to use a
inform, persuade, educate, and entertain through the creative
variety of media in creating engaging communications. The pro-
use of word and image. Students learn to conceptualize, design,
gram focuses on design planning/strategy, branding systems,
and produce visual communication in a wide variety of media,
interaction design, motion graphics design, publication design,
including packaging, websites, interactive media, motion graphics,
environmental design, advertising design and experience design.
books, magazines, posters, ads, information systems, exhibition
collegeforcreativestudies.edu
design and more. Students use this work to develop an expansive portfolio, an invaluable tool as they seek and secure future
THE COOPER UNION SCHOOL OF ART
employment. drexel.edu/westphal
The mission of The Cooper Union’s School of Art is to educate artists in the broadest sense, both as creative practitioners engaged
FASHION INSTITUTE OF DESIGN & MERCHANDISING (FIDM)
with a wide range of disciplines in the visual arts and as enlight-
The Fashion Institute of Design & Merchandising’s Graphic Design
ened citizens of the world who are prepared to question and
program prepares students for careers as graphic artists and
transform society. The program is structured around an integrated
designers. Students learn how to interpret, define and solve
curriculum that fosters connections between disciplines, as well
client problems while creating a distinct voice of communication
as between traditional and new media. The Foundation Program
to the target audience. Using a combination of technical skills and
consists of a series of prerequisite courses taken during the first
creative thinking, these comprehensive programs teach students
year. Upon completion, disciplines offered are graphic design,
about concept, design, typography and motion graphics and how
drawing, film and video, painting, photography, printmaking and
these elements are combined and used in graphic design for the
sculpture. Students may choose to focus their work in one or more
fashion and entertainment industries. FIDM has campuses and
areas of specialization and are encouraged to follow an integrated
locations in Los Angeles, Orange County (Irvine), San Diego and
approach. The graphic design curriculum includes courses on
San Francisco. fidm.edu
typography, web design, game design, information design, motion graphics and more. Cooper Union has a long and proud history,
FULL SAIL UNIVERSITY
and is located in New York City. www.cooper.edu
The objective of the Full Sail University’s Graphic Design BS degree program is to provide a comprehensive understanding of the field
CRANBROOK SCHOOL OF ART
of design — from print publishing to interface design and more.
Cranbrook Academy of Art is the nation’s leading graduate-only
Students sharpen their eye for aesthetics through projects, cri-
program in architecture, design and fine art including, of course,
tiques, and the study of popular culture. In addition to technical
graphic design. Each year, just 75 students are invited to study
proficiency and creative development, their education will help
and live on the landmark Saarinen-designed campus, which fea-
them to hone real-world skills such as media integration, advertis-
tures private studios, state-of-the art workshops, a renowned Art
ing, and branding. Ongoing portfolio courses provide students with
Museum, and 300 acres of forests, lakes, and streams, all a short
opportunities to build tangible projects that showcase their talents,
drive from the city of Detroit. The focus at Cranbrook is on studio
and integrated career development modules help strengthen
practice in one of ten disciplines: Architecture, 2D and 3D Design,
their professional skills. The Media Design MFA degree program
Ceramics, Fiber, Metalsmithing, Painting, Photography, Print
provides an in-depth look at design and the role it plays in bridging
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HIGHEST HONORS | 2017 TOP DESIGN SCHOOLS the gap between the creative studio and the boardroom. Students
MILWAUKEE INSTITUTE OF ART & DESIGN (MIAD)
study the concepts that drive successful design campaigns —
MIAD is Wisconsin’s only four-year, private college of visual art
including research, client communications, and team dynamics.
and design, offering BFA degrees in Illustration, Communication
Coursework focused on psychological and motivational theories also
Design, Industrial Design, Interior Architecture + Design and
deepen their understanding of consumers and trends. fullsail.edu
Studio Art (New Studio Practice). Throughout MIAD’s Communication Design program – closely tied to its award-winning Illustration
HOWARD UNIVERSITY, DEPARTMENT OF ART
program – students have the opportunity to intern at leading
Howard University in Washington DC is a leading research univer-
advertising and design firms, in corporate settings, and more. Upon
sity guided by an extraordinary cadre of faculty, students immersed
graduation, MIAD alumni fill important positions, sharing their
in cutting-edge scholarship and innovation. The Department of Art
voice in major, multi-national corporations, and marketing and
is committed to graduating socially conscious professional artists/
communication firms. www.miad.edu
designers and scholars. The primary goal of the Department is to present a multifaceted educational program that distinguishes
NORTHWESTERN UNIVERSITY
itself by offering a professional degree program enriched by aca-
SCHOOL OF PROFESSIONAL STUDIES
demic support from University-wide departments. Emphasis is
The nationally renowned Northwestern University School of
placed upon instruction from a multicultural perspective and
Professional Studies has an extensive offering of online master’s
recognition of the dynamic reciprocity of art and life. The Depart-
degrees and certificate programs, and this now includes an online
ment of Art is an accredited institutional member of NASAD and
Master of Science in Information Design and Strategy (IDS). As
offers a BA degree in Art History; BFA degree in Ceramics, Design,
digital output increasingly becomes the backbone of most business
Electronic Studio, Fashion Design, Interior Design, Painting,
strategy, there is an acute need for professionals with a better big-
Photography, Printmaking, and Sculpture; and MFA degree. The
picture understanding of information management, design and
Design Program aims to develop a range of knowledge, skills and
technology. The IDS program teaches students how to translate
competencies in visual communication through experiences in 2D,
information and data into meaningful visual forms, narratives and
3D, print, digital, motion, and interactive design.
interfaces. This interdisciplinary program prepares students to
www.art.howard.edu
step into a cross-functional or leadership role by developing a deep and holistic understanding of today’s sophisticated digital
KANSAS CITY ART INSTITUTE (KCAI)
media. The program is particularly useful for people in creative
The Kansas City Art Institute, located in Kansas City MO, is a
fields who want a stronger grounding in business strategy, so that
private, independent four-year college of art and design award-
they can expand their career opportunities and make a larger impact
ing the BFA degree with majors in animation, art history, ceramics,
on their organizations. The strong theoretical framework of the
fiber, filmmaking, graphic design, illustration, interactive arts,
program and its focus on fundamental concepts makes the degree
painting, photography, printmaking, sculpture and studio art with
applicable to many diverse fields and types of organizations —
an emphasis on creative writing. KCAI also offers a post-baccalau-
business, the arts, government, healthcare, and education, to name
reate program in art education, as well as certificate programs.
a few — regardless of changes in technology. The IDS program
KCAI hosts a free public lecture series; free exhibitions at its
was developed in consultation with industry leaders; it is a part-
H&R Block Artspace gallery; and evening, weekend and summer
time and completely online degree.
classes for children and adults. Founded in 1885, KCAI is Kansas
sps.northwestern.edu/info/information-design.php
City’s oldest arts organization. www.kcai-graphicdesign.com OTIS COLLEGE OF ART AND DESIGN MARYLAND INSTITUTE COLLEGE OF ART (MICA)
Established in 1918, Otis is the first independent professional
MICA has become a leader in the education of artists and design-
school of art in Los Angeles. The City of Angels is a cultural
ers by fostering a community of talented, creative individuals
capital, making it a stimulating place to study art and design.
committed to redefining the boundaries of art and design. The
When students graduate, they join the professional communities
College’s innovative curriculum, state-of-the-art campus and world-
of entertainment, art, design and fashion. Alumni and faculty are
class faculty provide the education, community, experiences and
leaders in these communities and support recent graduates. tech-
resources needed to prepare the artists and designers who will
nological proficiency, and innovative outcomes. The goal is to
lead in the 21st century. Located in Baltimore, MICA offers a BFA
develop critical thinking and visual communication tools for
and MFA in Graphic Design, an MA in Social Design, MPS degrees
careers in a changing and competitive workplace. During senior
in Business of Art and Design and UX Design, a dual MBA/MA
year students explore conceptual, theoretical, and experimental
in Design Leadership and a Post-Baccalaureate Certificate in
projects through individual proposals. They meet in cross-
Graphic Design. www.mica.edu
disciplinary teams led by faculty advisors and guest critics.
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Graduates value structure, surface and form, but also consider the
disciplines. The program is conceptually based, embraces design
engagements and interactions of design with clients, audiences,
thinking and strategic planning as we view design as a powerful
and the culture at large. www.otis.edu
strategic tool to help solve problems in society and business, and features real-world assignments with projects and active hands-
PARSONS SCHOOL OF DESIGN
on learning. The curriculum emphasizes traditional design skills
Based in New York but active around the world, Parsons School
and focuses on the ability to create and develop visual and verbal
of Design at The New School offers undergraduate and graduate
responses to complex visual communication problems across a
programs in the full spectrum of design disciplines. Parsons’ five
variety of media. Students’ work regularly has been recognized by
schools, which encompass 27 rigorous undergraduate, associates
the likes of the Adobe Design Achievement Awards, AIGA,
and graduate degree programs, offer options for both focused
Graphis, GDUSA, HOW, SPD, The One Show and UCDA.
training and interdisciplinary study. The School of Art, Media,
www.philau.edu/graphicdesignblog
and Technology embodies the frisson between art and design, with programs in Communication Design, Design and Technology,
PORTFOLIO CENTER
Fine Arts, Graphic Design, Illustration and Photography. The AAS
Portfolio Center in Atlanta GA is a graduate-level design and
in Graphics Design can be completed on campus, online or in
advertising school whose mission is to prepare students for cre-
combination and goes beyond basic technical knowledge to
ative practice and leadership. Thanks to a small, intimate envi-
provide a complete design education. The program investigates
ronment, the school is able to break the boundaries of traditional
up-to-the-minute tools and trends of the trade, including web
instruction. The education is hands-on and interactive. Believing in
design, while providing a solid foundation in traditional practices
the importance of good design, design that is useful and beautiful,
and concepts. www.newschool.edu/parsons
students learn to render content with real meaning and to create innovative solutions that actually contribute to the culture. Students
PENNSYLVANIA COLLEGE OF ART & DESIGN (PCA&D)
use new and emerging media as well as traditional media to com-
PCA&D, a fully accredited art college in Lancaster PA, believes
municate. Says Design Coach Hank Richardson: “Because great
graphic design provides a means to communicate powerfully and
communication begins with sound reasoning, we train students
effectively through images and typography. In the graphic design
to think.” Portfolio Center offers both full time and part time
program, students focus on demanding conceptual and technical
intensive programs; students graduate with a Diploma in Art
courses, enhanced by gradual involvement with clients. Benefiting
Direction, Copywriting, Design (including Web Design and Illustra-
from a curriculum informed by PCA&D’s over-arching education
tion), Digital Photography and Video, Social Media, and Account
philosophy “Communications as Currency,” students experience
Planning. Portfolio Center recently joined Miami Ad School’s
how the creative process involves collaborating with other design-
global network of 15 schools. www.portfoliocenter.edu
ers, photographers, digital artists, and illustrators to meet the needs of a client. All faculty are freelance or full-time designers
PRATT INSTITUTE
who bring professional jobs to the classroom as competitive
Founded in 1887, Pratt Institute is a global leader in higher edu-
assignments. Selected designs enhance students’ portfolios with
cation dedicated to preparing undergraduate and graduate students
professional work before they graduate. The required senior intern-
for successful careers in art, design, architecture, information, and
ship is the perfect opportunity to demonstrate skills to potential
liberal arts and sciences. Located in a cultural hub, with historic
employers. The senior year culminates with the final portfolio
campuses in Brooklyn and Manhattan, Pratt is a living lab of craft
and senior exhibition, honing presentation skills. PCA&D’s
and creativity with an esteemed faculty of accomplished profes-
graphic design BFA program is structured to prepare students to
sionals and scholars. The Institute has Bachelor’s and Master’s
work successfully in this highly competitive field. pcad.edu
degree programs in communications design, which are part of Pratt’s School of Design. The Undergraduate Communications
PHILADELPHIA UNIVERSITY, KANBAR COLLEGE
Design department offers concentrations in illustration, advertising
The mission of the Graphic Design Communication program at
art direction, and graphic design, and teaches students to craft
Philadelphia University is to cultivate design strategists with an
the strongest and most impactful communications possible by
innovative spirit and superior critical thinking skills applicable to a
being creative problem solvers and elegant image-makers. Pratt’s
diversity of human needs. Consistent with Philadelphia University’s
Graduate Communications Design department educates graphic
overall mission to provide professional training with a rigorous
and package designers, and offers MFA in communications design
Liberal Arts and Business core, the Graphic Design Communication
and MS in package design degree programs. Both programs provide
curriculum, which culminates in a BS degree, fosters an appre-
students with the opportunity to develop and refine their design
ciation for design as a cultural craft with a relevant historical
process, design voice, and creative skills, preparing them for
background and a rapidly evolving future that includes multiple
leadership positions in their field. www.pratt.edu
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HIGHEST HONORS | 2017 TOP DESIGN SCHOOLS PRATTMWP
direct, promote, entertain, motivate, engage, and educate. RIT’s
PrattMWP students spend their years immersed in, not one, but
BFA graphic design program prepares students to integrate design
two strikingly different environments with lively art cultures.
principles and methodologies with messages and images to con-
Students who select this route complete the first two years of
nect with targeted audiences. Students are introduced to a full
their program on the Utica campus in upstate New York, and are
range of topics including web and interaction design, user expe-
then guaranteed a seamless relocation to Pratt’s main Brooklyn
rience design, information design, branding, advertising, editorial
campus at the beginning of their junior year. The PrattMWP
design, packaging design, and professional practices — com-
campus allows students to achieve the prestige and benefits of
plemented by history, theory, conceptual exploration, human
a Pratt art education at a location that develops their confidence,
interaction, and integration of technology. Access to the Vignelli
individual voice and insights. PrattMWP shares its campus with
Center for Design Studies, Cary Graphic Design Archive and Cary
the Munson-Williams-Proctor Arts Institute, which offers collec-
Library enable students to further enhance learning and inquiry.
tions, exhibits, classes and events that attract artists and art
Internships, co-ops, and freelance experiences are encouraged,
enthusiasts worldwide. Majors are offered in Fine Arts, Commu-
as are interdisciplinary and collaborative projects. www.cias.rit.edu
nications Design, Art Education, and Photography. It is the perfect choice for students who prefer to transition to the big city with
SAVANNAH COLLEGE OF ART AND DESIGN (SCAD)
advanced skills and a tight group of friends. Communications
SCAD is a private, nonprofit, accredited university offering more
Design students have recently been recognized by GDUSA, PRINT,
than 100 academic degree programs in 42 majors across its
Creative Quarterly, Society of Children’s Book Writers and Illustra-
locations in Atlanta and Savannah, Georgia; Hong Kong; Lacoste,
tors, United States Mint, and the British Journal of Aesthetics.
France; and online via SCAD eLearning. SCAD enrolls more than
www.mwpai.edu
13,000 undergraduate and graduate students from more than 100 countries. Career preparation is woven into every fiber of the uni-
RHODE ISLAND SCHOOL OF DESIGN (RISD)
versity, resulting in a superior alumni placement rate. In a study of
Long one of America’s leading and best-known art and design
Spring 2015 SCAD graduates, 98 percent were employed, pur-
schools, approximately 2,450 students from around the world
suing further education, or both within 10 months of graduation.
are enrolled in full-time bachelor’s or master’s degree programs in
At SCAD, graphic design students gain the agility and interdis-
a choice of 19 majors. Students value RISD's accomplished faculty
ciplinary perspective needed to make contextually appropriate
of artists and designers, the breadth of its specialized facilities
design decisions in an ever-shifting global landscape. The uni-
and its hands-on approach to studio-based learning. Required
versity’s graphic design curriculum is rooted in creative processes,
courses in the liberal arts enrich the studio experience, equipping
problem-solving methodologies and visualization concepts designed
graduates to make meaningful contributions to their communities.
to connect brands to their users. Students learn to build visual
Through their creative thinking and problem solving in a broad
systems across print and multimedia platforms through a variety
range of fields, RISD's 26,000 alumni exemplify the vital role
of approaches — augmented reality, branded spaces, interactivity,
artists and designers play in fueling global innovation. Founded in
environmental and wayfinding systems, typeface design and more.
1877, RISD and the RISD Museum help make Providence RI
At all levels of study, coursework parallels the latest evolutions
among the most culturally active and creative cities in the region.
of professional practice and entrepreneurship, and emphasis is
risd.edu
placed on originality, sustainable processes, contextual relevance and economic feasibility. www.scad.edu
RINGLING COLLEGE OF ART AND DESIGN For 85 years, Ringling College of Art and Design has cultivated
SCHOOL OF ADVERTISING ART (SAA)
the creative spirit in students from around the globe. The private,
SAA is a nationally recognized graphic design college in Ohio. At
not-for-profit fully accredited college offers the BFA degree in
SAA, students are encouraged to explore their uniqueness and
eleven disciplines and the BA in two. The College’s rigorous cur-
train to become hybrid designers who are able to apply the prin-
riculum employs the studio model of teaching and immediately
ciples of design and creativity to both print and web projects. The
engages students through a comprehensive, first-year program
two-year program offers individualized attention from faculty
that is both specific to the major of study and focused on the
experienced in the design industry who can adjust the curriculum
liberal arts. The Ringling College teaching model ultimately
to stay current with market trends and technology advancements.
shapes students into highly employable and globally aware artists
Courses focus on creativity, typography, graphic design, photog-
and designers. www.ringling.edu
raphy, web and app design, illustration, video and motion design, marketing, and presentation skills. SAA has a consistently high
ROCHESTER INSTITUTE OF TECHNOLOGY (RIT)
job placement rate and a strong reputation among employers for
Graphic designers create to communicate. They are visual problem-
educating designers who are creative and prepared for the demands
solvers who use a wide variety of methods and media to inform,
of the advertising industry. Each student completes an internship
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in their second year and develops an amazing portfolio. SAA
SHILLINGTON
graduates are able to use their design skills and their love for art
Shillington’s innovative and intensive approach to design education
to achieve rewarding and successful careers. www.saa.edu
means students can achieve amazing results in a seriously short amount of time — only three months full-time or nine months
SCHOOL OF THE ART INSTITUTE OF CHICAGO (SAIC)
part-time. No experience required. The course dives straight in
A leader in educating artists, designers, and scholars since 1866,
with design principles, color theory and typography basics, but
SAIC offers nationally accredited undergraduate, graduate, and
lectures are kept short and sweet. Since Shillington believes stu-
post-baccalaureate programs to students from around the globe.
dents learn to design by designing, the course saves plenty of
An historically significant accredited independent school of art
time to learn the Adobe Creative Suite and put new skills to the
and design, located in one of the greatest American cities, its
test. Inspiring creative briefs, group projects and lots of experi-
accolades are many, including recognition by Columbia University’s
mentation keep students on their toes. Before long, students are
National Arts Journalism survey, as “the most influential art
thinking like designers and building their own impressive portfolios.
college in the United States.” SAIC has an educational philosophy
www.shillingtoneducation.com
built upon an interdisciplinary approach to art and design, giving students opportunities to develop their creative and critical abilities,
SYRACUSE UNIVERSITY, SI NEWHOUSE SCHOOL
while working with renowned faculty who include many of the
OF PUBLIC COMMUNICATIONS
leading practitioners in their fields. www.saic.edu
The Multimedia, Photography & Design (MPD) department at the S.I. Newhouse School of Public Communications embraces
SCHOOL OF VISUAL ARTS (SVA)
emerging and traditional forms of visual storytelling. Its design
School of Visual Arts has been a leader in the education of artists,
program emphasizes strategy, problem solving and human-
designers and creative professionals for more than six decades.
centered design to create smart, compelling, innovative solutions
With a faculty of distinguished working professionals, dynamic
in print and pixels, including motion, UI/UX, augmented reality,
curriculum and an emphasis on critical thinking, SVA is a catalyst
virtual reality, brand identity, product packaging, typography and
for innovation and social responsibility. Comprised of more than
publication design. MPD values cross-media partnerships, work-
6,000 students at its Manhattan campus and 35,000 alumni in
shops and collaboration, which expose students to a variety of
100 countries, SVA also represents one of the most influential
people and environments while diversifying their skills, exploring
artistic communities in the world. SVA's BFA Design program
new tools and becoming the designers they are meant to be.
focuses on teaching visual communication problem solving,
MPD encourages its students to let their passions drive their
extending students' practices beyond conventional graphic design
focus and academic path, and it is proud to support and foster
with coursework in 3D design, interactive design and motion
the individuality of its students and their unique voices and vision.
graphics. The College's MFA Design program, founded in 1998,
Graduates of the design program have gone on to work at places
aims to provide students with the tools, inspiration and experience
such as IDEO, National Geographic Magazine, IBM, Viacom, Icon
that prepares them for careers in which they succeed as individual
Worldwide, Code and Theory as well as their own businesses.
and collaborative authors and entrepreneurs. www.sva.edu
newhousempd.syr.edu
SESSIONS COLLEGE FOR PROFESSIONAL DESIGN
TEXAS STATE UNIVERSITY
Founded in 1997, Sessions College for Professional Design is a
The Texas State University Communication Design Program is one
fully online school of visual arts offering degree and certificate
of the largest public programs in the country and one of the best in
programs. Associate degree majors include Graphic Design, Web
the Southwest. The goal is to create a stimulating learning environ-
Design, Digital Media, Illustration, Advertising Design, and Digital
ment where students can pursue their specific interests within four
Photography. The mission is to prepare art and design profes-
areas of professional study: graphic design, art direction, inter-
sionals for successful careers by providing the highest quality of
active media, and illustration. In addition to the general course
online arts education; students gain a thorough training in the
work, Communication Design students are encouraged to partic-
technical, creative, and critical thinking skills required for a fast-
ipate in design competitions, serve as interns to a professional
changing industry. In the Graphic Design Associate degree program,
practice, join student organizations, and attend visiting profes-
first year students gain proficiency in the traditional elements of
sional lectures and exhibitions. Students have received recognition
art and design. Software and coding classes build skills in con-
in prestigious design journals by having their work published in
temporary design tools and technologies for digital imaging,
CMYK, Graphis and GDUSA. They have also received recognition
illustration, layout, and web publishing. Second year classes
in national, regional, and local competitions such as: The One
explore a range of media including layout projects, print pro-
Show, AAF, National DSVC Student Show, Creative Summit, Art
duction, packaging, and branding and marketing concepts.
Director's Club of Houston, Austin Addy Awards, and San Antonio
www.sessions.edu
Addy Awards. www.finearts.txstate.edu/Art
Mar 2017 Schools Impo_feb news play 3/29/17 10:46 AM Page 42
HIGHEST HONORS | 2017 TOP DESIGN SCHOOLS THE UNIVERSITY OF CINCINNATI, COLLEGE OF DESIGN,
and their work, and the nature of education in design. Both the
ARCHITECTURE, ART, AND PLANNING (DAAP)
two-year and three-year track offerings combine two on-campus
As part of DAAP, the Myron E. Ullman School of Design Com-
residencies per year, with six-month semesters of faculty mentor-
munications Design Program empowers students with a core of
ship and independent study. Students, faculty, and guest designers
knowledge that provides a solid educational base. The heart of the
take part in a weeklong residency on the historic campus in
curriculum is a series of sequential design studios and a world-
Montpelier VT to begin each semester. They then return home and
class professional practice (co-op) program helping students
work from an individually crafted study plan with a faculty advisor
develop critical and visual thinking along with essential design
for the remainder of each semester. Graduates emerge with new
processes. Students also have opportunities to further develop in
research methods, critical expertise, and a body of design work
specific areas of interest (including graphic design, interaction
that is personal and relevant to the next stage in their design
design and motion design). DAAP students are prepared to be
careers and creative lives. vcfa.edu/graphic-design
skilled professionals who can apply work in local and global markets while respecting the diversity of the human community. The
WOODBURY UNIVERSITY
School of Design is innovative in teaching and in transforming
Woodbury University’s School of Media, Culture & Design is a
the design disciplines by infusing learning with the newest design
thriving, dynamic school offering many challenging degree paths
thinking methods and technologies. Through inspired interdiscipli-
designed to cultivate the next generation of creative professionals.
nary projects and solid corporate partnerships, the School of Design
Cross-disciplinarity is a core attribute of the school. Of course,
is devoted to furthering its role as a leading design institution.
cross-fertilization of ideas happens naturally among students in the
daap.uc.edu
school’s many majors but Woodbury also provides more structured mechanisms to spur collaborative brainstorming and conceptual
UNIVERSITY OF THE ARTS (UARTS)
innovation. For example, classes between majors are intentionally
Founded in 1876, UArts is one of the nation’s only universities
paired to bring multiple perspectives to bear on the same design
dedicated solely to educating students in the visual and perform-
problem. Advanced seminars that transcend any one major allow
ing arts, design and writing. It is a leader in educating creative
students to work together. The Graphic Design program is highly
individuals through an innovative and flexible, yet rigorous and
ranked and the BFA degree is included in the University’s accred-
well-rounded curriculum. With more than 1,800 enrolled in under-
itation by NASAD. It is a professional degree, which translates to a
graduate and graduate programs on its campus in the heart of
top education resulting in strong, competitive student portfolios.
Philadelphia’s Avenue of the Arts, students collaborate across
Woodbury students consistently win international and national
disciplines and benefit from being in such a vibrant city. Graphic
design awards, and have achieved recognition in entertainment
Design at UArts is on the leading edge, delving into new tech-
design, web design, advertising design, package design, photog-
nologies, as well as re-inventing how handmade images and
raphy, identity design and environmental graphics. Small class size
messages uniquely speak to the electronically engaged world.
allows individual attention from the professional faculty. The pro-
The program emphasizes unique invention, and its students explore
gram has gained a reputation for graduating designers ready to
both new technologies and old-world craft. www.uarts.edu
take their place in the profession. In addition, the Los Angeles location offers students numerous internship and networking
UCLA DESIGN MEDIA ARTS
opportunities. mcd.woodbury.edu
The UCLA Department of Design Media Arts (DMA) offers a comprehensive, multidisciplinary approach to media creation that
YALE UNIVERSITY SCHOOL OF ART
fosters individual exploration and innovative thinking. Within the
This highly selective MFA program accepts up to ten students
context of the department, design is a process and way of thinking,
each year, and up to seven students for a preliminary year program.
and media arts foreground experimental media creation. The
The degree program focuses on the development of a cohesive,
results emerge in and on books, galleries, game consoles, instal-
investigative body of work, also known as the student’s thesis. It
lations, films, magazines, performances, public spaces, televisions,
is conceived as a loose framework within which each student’s
and websites. They “strive to create socially and culturally relevant
visual method is deployed across many diverse projects during
objects, experiences, and spaces.” dma.ucla.edu
his or her two-year course of study. While every thesis project is unique, there are several common features: a focus on method-
VERMONT COLLEGE OF FINE ARTS
ology, the application of a visual method to studio work, and the
The MFA in Graphic Design at Vermont College of Fine Arts is a
organization of the work in a thoughtfully argued written docu-
trailblazing low-residency program built around students’ par-
ment and catalogue raisonné, also known as the “Thesis Book.”
ticular interests, values, and goals. Students join the faculty in
Students applying to the preliminary-year program typically have
continuously rethinking graphic design by considering the role of
relevant experience in a field of study outside design and demon-
design in the larger culture, the relationships between designers
strate evidence of visual acuity. art.yale.edu/GraphicDesign
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Pantone Gamut Guide_feb news play 3/29/17 10:49 AM Page 45
EXTENDED COLOR GAMUT CONTEST SPONSORED BY PANTONE
Designers are able to get more vibrant colors and closer matches to Pantone Spot colors using the new PANTONE Extended Gamut Guide. This latest development in process printing technology allows for up to 90% closer Pantone Spot color matches by adding Orange, Green, and Violet (CMYKOGV) to the color gamut, (CMYK can only match about 55%). This contest invited winners of GDUSA's American Graphic Design Awards 'Creative Use of Color' category to use the Extended Gamut Guide and seven-color printing process to make their award-winning artwork even more impactful.
The grand prize winner is Daniel Frumhoff, an award-winning graphic designer with an emphasis in typography. The insert accompanying this story provides additional information about Daniel, and displays his original winning piece in CMYK, and then how it is enhanced using the Extended Gamut Guide and seven-color printing process. The insert is printed using an HP Indigo digital press and the HP IndiChrome system. Regarding the experience, Daniel says, “The difference is definitely noticeable! After comparing my winning piece using CMYK versus using Extended Gamut, I found the Extended Gamut to be more accurate to the colors on screen and also much richer richer in range. Overall, the colors look great in the 7C print! The hues from the digital artwork on screen are represented very well in the final printed piece. Going forward, I will absolutely explore this 7C process printing in commercial projects. I think it is a great alternative to CMYK when I need a larger and more precise range of colors and can’t afford to use spot colors.” The following are the five honorable mentions, all of whom were also award winners in the ‘Creative Use of Color’ category, and who then excelled in using the Extended Gamut Guide and seven-color printing process to enhance their awardwinning artwork. Each piece is shown in four color here, though each honorable mention received a copy of the artwork in seven-color as well as a PANTONE Extended Gamut Guide as a prize.
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Pantone Gamut Guide_feb news play 3/29/17 10:51 AM Page 46
EXTENDED COLOR GAMUT CONTEST | HONORABLE MENTIONS ALLAN ESPIRITU
DANIELLE BEAL
GDLOFT, PHILADELPHIA PA
THE CREATIVE PACK, MANHATTAN BEACH CA
Allan Espiritu is a graphic designer, educator, and founder of
Danielle Beal is founder of The Creative Pack, an award-winning
GDLOFT, a design studio based in Philadelphia that specializes in
design agency located in Manhattan Beach CA whose focus is in
print-based works for educational and cultural institutions. Prior to
packaging and branding design. Danielle says “we are a group of
starting GDLOFT, he was a designer for various creative and adver-
creatives, hunting for the best design solution and working together
tising studios in Philadelphia and NYC. He is currently an associate
in a close knit team.”
Professor at Rutgers University - Camden, and is the graphic design program director. Espiritu creates works that reside between fine art and graphic design, encouraging interaction between viewer and maker. GDLOFT has received recognition from the likes of AIGA, HOW, PRINT, CA, Graphis, UCDA, GDUSA, Gestalten Press, and Princeton Architectural Press, and its work has been displayed in museums worldwide. What was the impetus for your award-winning design? The piece was conceptualized as an identity package for Philadelphia Mural Arts and Artist Katarina Grosse’s Public Art project in Philadelphia, psychylustro. Contemporary art can be alienating to the everyday person, so our approach centers on “the artist explaining/talking directly to the city” to break this boundary. The visual approach reflects our understanding of the artists’ conceptual process — hence blurring foreground and background. Can you tell us why you chose the colors you did? Because the work had not yet been made at the time of designing the promotional materials, we chose colors that were reflective of the palette commonly used by the artist. Katarina Grosse uses vibrant colors, so we selected colors that were representative of her work.
What was the impetus for your award-winning design? We designed the packaging for Sierra Del Sol Organic Agua Fresca Paletas. The design resonates with Southern California consumers and packs a powerful fruity punch in the freezer case. With such deliciously innovative flavor combinations, the design deserved a vibrant, energetic look. Therefore, the overarching goal was to create a colorful, hip package design that is reflective of the innovative fruit bar flavors and Latin heritage. Can you tell us why you chose the colors you did? Color is a huge component of this design. We wanted to really capture its Latin heritage as well as create a ‘pop’ on shelves. Each design has a vibrant colored wood texture with a title and text overlay in complimentary colors. It was important to make the fruit ingredient combinations stand out. The colors were chosen specifically to resonate with ingredients of each paleta. The end result is bold and vibrant. Do you typically use Pantone products in your projects and has your experience with Pantone been positive? In our line of work, we use Pantone colors all the time in our packaging projects. There is a huge variety of colors to choose from,
Do you typically use Pantone products in your projects?
allowing us to get the perfect color match for our designs. As
We use Pantone color books as a color reference for all our projects.
designers we love being able to design freely, when Pantone provides
Color is the foundation for much of our work. Pantone's swatch
endless amount of color options, we are able to do that! We are always
books serve as a resource and inspiration, and the experience has
happy with how our work turns out when we use Pantone spot
always been positive.
colors. For most of our projects we use spot/PMS color. It is crucial
What was your experience using the Pantone Extended Gamut Guide and seven-color printing process?
that our designs transfer impeccably from screen to package. Spot colors help us achieve the most beautiful result of our work.
Gradations are always very difficult to print, but I have an affinity
What was your experience using the Pantone Extended Gamut
to using them in my work. I wanted to see how a 7 color gamut would
Guide and seven-color printing process?
translate the gradation. Using 7C Process provided a subtlety in the
This was our first time experimenting with Extended Gamut Printing,
continuous color that I really like! Honestly, I didn’t know that 7C process was approximately the same costs as 4C process. Knowing that, I will try to use Extended Gamut Printing as a first printing process option for our projects. 46 G D U SA
and we were very happy with the results. The color that much more crisper and exact than the standard 4C process. It is essential for the color in this design to print as exact as possible to really capture its vibrant bold look.
Pantone Gamut Guide_feb news play 3/29/17 10:52 AM Page 47
JOHN TOWNSEND
DEANN SENA OCONNOR
JOHN TOWNSEND GRAPHIC DESIGN, KALAMAZOO MI
DSO CREATIVE, RIO RANCHO NM
John Townsend established this award-winning freelance practice
DeAnn Sena OConnor is the Principal and Creative Director at dso
in 1986. His work includes business identity design, book design,
creative, a design studio she opened after honing her skills as
brochures, posters and more, with a specialty in design for non-
production manager and art director at Central New Mexico Commu-
profits (arts and social services). John has a background in univer-
nity College and lead designer Santa Fe Community College. She
sity teaching, book editing and packaging, music professional,
has extensive experience working freelance for several local adver-
computer software.
tising agencies. DeAnn’s clients include New Mexico Appleseed,
What was the impetus for your award-winning design? “War and Peace” was our firm’s 2016 New Year’s card. The design was motivated by terrorist attacks on the Bataclan Theater in Paris and the earlier Paris attack on the publishing offices of Charlie Hebdoe. The intention was to invite reflection and dialogue. The tricolor French flag is blended with smoke and the distressed visage of a child, and the phrase “… et solidarité” (“…and solidarity”) is an evocation of the national motto of France “liberté, egalité, fraternité” (“liberty, equality, fraternity”). Can you tell us why you chose the colors you did? Red, white and blue are the colors of the flag of France; black is a color or mourning. Purple (Pantone 2112 XCG) is a blend of red and blue and evokes solemnity, dignity and peace. Do you typically use Pantone products in your projects and has your experience with Pantone been positive? Yes, I use Pantone colors exclusively; can’t design without PMS. As for spot colors, I use them occasionally; most of my non-profit clients have a limited budget. What was your experience using the Pantone Extended Gamut Guide and seven-color printing process? My work tends to be very colorful, and I care passionately about getting exactly the colors I want. I am thus excited about the 7C process color, and will no doubt use it often in the future.
The Catholic Foundation, Central New Mexico Community College Foundation and The Spanish Colonial Arts Society. She has won awards from the AAF New Mexico, GDUSA, National Council for Marketing and Public Relations, and the PRSA. She was named a 2013 Albuquerque Business First Woman of Influence. She served as president of the AAF New Mexico in the 2012-2013 year and is currently a board member. She also serves on the New Mexico Kids Matter Inc. Board of Directors.
What was the impetus for your award-winning design? Each year we produce the Annual Report for the Catholic Foundation. In 2015, we suggested using the work of a local artist for the cover image since there is a local resurgence of Spanish Colonial Art in New Mexico. Because gold leaf is often used in the original artwork we thought it might be a great idea to use foils stamping in the process to really make the piece shine. Can you tell us why you chose the colors you did? The color choices derived from the original artwork. We went in and took swatches from the artwork and saturated them so that they complimented the artwork and pushed the theme through the annual report. Do you typically use Pantone products in your projects and has your experience with Pantone been positive? I often use Pantone products. My experience is always positive. It is the absolute best way to get accurate color and also get buy-in from clients regarding color. I sometimes use spot PMS colors; typically only one or two spot colors in a project.
What was your experience using the Pantone Extended Gamut Guide and seven-color printing process? With this particular piece I wanted to achieve a color that is boldest and truest to the original artwork. The cover art really needed to pop and at the same time we needed to keep the colors on the interior of the book true to what the client chose. 7C process can be a very valuable tool especially in this type of project where you are trying to reach true color. G D U SA 47
Pantone Gamut Guide_feb news play 3/29/17 10:54 AM Page 48
EXTENDED COLOR GAMUT CONTEST | HONORABLE MENTIONS TERA TRIHEY LA PANZANELLA, TUKWILA WA
Tera Trihey has been in the design field for over twenty years and a team member of the
What was your experience using the Pantone Extended Gamut Guide and seven-color printing process?
La Panzanella Marketing Team for six years.
We have not previously printed in CMYKOGV. However I can
Under Director of Marketing Steve Lorenz,
see where it may be beneficial in some cases. It is important
the team manages just about all creative
for us to maintain consistency across our brand/product line so
and marketing needs in-house including
we do typically try to use PMS colors when we can. It is always
package design, photography, social media,
interesting to be able to experiment and see how a project
advertising and promotional materials.
runs in various printing processes across various substrates. Learning about 7C process has been useful, and will be an option for future projects.
What was the impetus for your award-winning design? La PanzanellaÂŽ CroccantiniÂŽ Bites are bite-size, Italian-style snack crackers in three flavors: Italian Herb, Sundried Tomato Basil and Spicy Olive. The impetus for the design was twofold: 1) to create a simple, resealable package for on-the-go snacking that was geared toward the audience of Millennials while remaining appealing to consumers of all ages. 2) To create something with strong visual appeal and a pop of color to better stand out in the competitive landscape. Can you tell us why you chose the colors you did? The three flavors are each represented by a splash of color, purposefully characterizing each flavor description. The simple yet bold, glossy colors printed on the fresh white, matte background are complemented by a clear window to view the crackers inside the pouch. This creates a unique snack package that visually pops off the shelf. Do you typically use Pantone products in your projects and has your experience with Pantone been positive? We use PMS colors in many of our packaging projects to help with brand/product line color consistency. We use Spot/PMS colors in many of our packaging projects to help keep color consistency across our brand. Typically, we will use anywhere from one to four, sometimes more PMS colors in a package design.
48 G D U SA
Project21_Layout 1 3/27/17 11:39 AM Page 1
endless creativity
P la s tic E Plastic Envelopes n at www. ja m a p e r .c om www.j a mp
March 2017 STOCK IMPO_Mar 07 Top Stock BK2/5 3/29/17 10:56 AM Page 50
TOP STOCK VISUAL WEBSITES
ADOBE STOCK
Our 30th annual stock visual reader survey, published last fall, reveals an interesting take on why stock imagery has, over the decades, become a vital creative
Adobe Stock offers over 60 million high-quality images, graphics, and videos, as well as new templates, 3D objects and a Premium collection. Adobe Stock can be added to any Creative Cloud plan, including plans for small-to-medium businesses and large enterprises. Uniquely, designers can preview watermarked images inside their designs first, and then license, access and manage them directly within Photoshop CC, InDesign CC, Illustrator CC, and other Adobe desktop apps. stock.adobe.com
resource for graphic designers, moving from marginal to mainstream to essential. In short: Stock visuals provide a compelling option for creative professionals because the central value proposition – choice, content, accessibility, affordability, convenience and speed – dovetails perfectly with the intense demand for more imagery. There has rarely been such a convergence of a product and its times. Here are a few of our favorite stock providers and, at our request, a selection of new imagery to whet your appetite.
ERICKSON STOCK (SHOWN ABOVE) Erickson Stock is a treasure: it is a premier source for high-quality, emotional lifestyle stock photos and video footage. With a range of collections and “unique moments” the agency delivers a consistent look and feel which allows designers to quickly build and easily manage successful communications and campaigns. Erickson Stock is the work of renowned assignment photographer Jim Erickson who provides high-profile clients with super-consistent, assignment-quality, stock photography and video content for decades. Recently, Erickson Stock announced that a substantial portion of its assignment-quality image collection is under a new royalty free pricing model. Check out their new enhanced website including e-commerce image licensing, easy toggle between RM and RF collections, and more. www.ericksonstock.com
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BRIDGEMAN IMAGES Bridgeman Images is a leading archive of fine art, cultural and historical media for licensing and reproduction. Founded in 1972, Bridgeman Images works with museums, galleries, collections and artists to provide a central resource of fine art and archive footage for reproduction to creative professionals. Every subject, concept, style and medium is represented, from the masterpieces of national museums to the hidden treasures of private collections. High res images and clips are easily accessible, and each one is meticulously catalogued with metadata and key-word functions to give a quality search experience. www.bridgemanimages.com Photo: The Grand Canal, Venice, 1875 (oil on canvas), Edouard Manet (1832-83)/Shelburne Museum, Vermont, USA/ Gift of Electra Havemeyer Webb Fund, Inc. /Bridgeman Images
March 2017 STOCK IMPO_Mar 07 Top Stock BK2/5 3/29/17 10:57 AM Page 51
Jonathan Knowles/Getty Images
SHUTTERSTOCK
GETTY IMAGES
StockFood is the world’s leading food specialist among media agencies, providing a wide-ranging, high-quality collection of food images and videos. This includes a broad range of rights managed and royalty free images, videos and features from thousands of renowned photographers and film producers. Expert recipe texts, created by an inhouse team, are available for all images, videos and features. StockFood is a part of the CulinArts Holding Group which bundles several media companies with the focus on food and lifestyle. www.stockfood.com
Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its trusted brands, including iStock and Thinkstock. With its large and comprehensive offerings, advanced search and image recognition technology, Getty Images services is often the first place creative and media professionals turn. www.gettyimages.com
Shutterstock is a leading global provider of highquality royalty free licensed stock images, including photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community, Shutterstock adds hundreds of thousands of images a month, and currently has roughly 100 million stock photos, vectors, videos and music tracks available. The company has also created Offset, a high end image collection. www.shutterstock.com
STOCKSY
ART RESOURCE
PHOTOSPIN
Stocksy is home to a highly curated collection of royalty-free stock photography and video footage that is beautiful, distinctive, and highly usable. Explain Stocksy officials: “We’re also a cooperative! (Think more artist respect and support, less patchouli.) We believe in creative integrity, fair profit sharing, and co-ownership, with every voice being heard. Our artist-owned platform co-op is founded on the principles of equality, respect, and fair distribution of profits ... We have exceptionally high curatorial standards, which means you don’t have to search through endless pages to find that perfect photo or video … Stocksy’s mandate is to raise the bar … Extraordinary over average, every time.” www.stocksy.com
Art Resource is a fine art stock photo archive with more than a million fine art images available for licensing to all media, hundreds of thousands of which are keyword searchable online. This includes high quality images of works of painting, sculpture, architecture and the minor arts from most of the world’s major museums, monuments, and commercial archives.The range of offerings run the gamut from prehistoric times to the present. Art Resource carries the works of almost every major museum in Europe, and functions as the official rights and permissions representative for many institutions in the U.S. and abroad. A complete list is available on the site. www.artres.com
This pioneering agency has been providing costeffective annual subscriptions and single-image purchases since 1996. Started by creatives who understand the challenge of doing business in the design world, PhotoSpin’s mission is to provide an easy-to-access and affordable solution. The library is refreshed by up to 50,000 new images per month. Customer retention and loyalty has always been extremely high. www.photospin.com
Karim Perales
STOCKFOOD
Pictured: Georges Seurat, A Sunday on La Grande Jatte. Photo Credit: The Art Institute of Chicago /Art Resource, NY
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March 2017 Paper IMPO_Mar 07 Top Stock BK2/5 3/29/17 11:00 AM Page 52
PAPER + PR IN T | SPRING PAPER PROMOTIONS The number one take away from our 53rd annual print reader survey: the passion for print still lives in a social media era. Designers value print for its classic strengths — the promise of the tangible, sensual, physical, real — human connection. And that these strengths are amplified in
COLOR YOUR IMAGINATION
The eleventh issue of the Mohawk Maker Quarterly series focuses on process. Since the series’ debut in 2013, and with each subsequent issue, Mohawk and partner, Hybrid Design have explored the landscape of creative expression in print. The five chapters that make up issue eleven look at the process of making and the often circuitous journey involved. The 80 page publication is made up of five signatures, showing five different Mohawk papers whose unique characteristics are a direct result of the papermaking process. www.mohawkconnects.com/cultureofcraft
This beautifully produced book is a live print example of the quality and versatility of Starbrite Opaque Select, a bright white uncoated paper delivers exceptional print quality. Full of original illustrations to color and engaging content on the psychology of the imagination, the piece invites designers to share their creative spark by posting a colored section to social media using #starbriteimagination. Contact your Veritiv sales professional to acquire one today! www.veritivcorp.com or your sales professional
AN INSTANT CLASSIC
DURILLA PROVES DURABLE
MAPPING THE FUTURE
Adding to the excitement of its newly reimagined line of CLASSIC® Brands, Neenah, along with Design Army, has created a new Think CLASSIC® Papers promotion. A big, bold, beautiful book that presents 64 oversized, drool-worthy pages filled with design, art, photography, typography, thermography, digital printing, embossing, foil stamping, metallic inks, die cuts, French folds, and colors and textures galore. Each page showcases a different piece of artwork and a different production technique. Eight new on-trend colors and two new textures are also showcased. www.neenahpaper.com/classic
CTI Paper USA has introduced Durilla, a comprehensive line of premium durable printing papers and synthetics for digital and offset equipment. The Durilla brand offers a broad selection of premium durable and tear-resistant substrates — uncoated, coated matte, translucent and waterproof papers — together with a coated matte polyester. A new swatchbook and print demonstration spotlight the brand’s icon, Durilla, in a detailed, high-impact color illustration of the Silverback Mountain Gorilla of central Africa. www.thepapermill.com
In this travel-themed promotional book, International Paper displays its continued commitment to providing papers and products that are relevant to today and future generations of print lovers. Among the popular — some even legendary — brands sampled and noted in the piece: Accent Opaque, Hammermill, Springhill and Williamsburg. www.internationalpaper.com/products/na/papers/ commercial-printing-papers
CREATIVITY IS A JOURNEY
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March 2017 Paper IMPO_Mar 07 Top Stock BK2/5 3/29/17 11:00 AM Page 53
the digital clutter. That print continues to engage and remain relevant is thanks, in part, to a few great specifier paper mills who continue to maker papers that perform, and promotions and resources that inspire, educate and inform.
DISTINGUISHED SHEET PORTFOLIO
COOKING UP GREAT PRINT
INSPIRING INNOVATION
Verso’s distinguished portfolio of sheetfed, digital and coated web brands are designed primarily for commercial printing, media and marketing applications. Shown here: swatchbooks of select Verso sheetfed grades — Sterling® Premium, Productolith® Pts. and Anthem Plus® — which offer the best in premium through economy grades available for applications, including high end brochures, annual reports, corporate collateral, direct mail and general commercial printing. www.versoco.com
This new swatchbook from Clearwater Paper features the Ancora® — a high-end, coated, twoside bleached paperboard — and Candesce® for single sided quality — lines of premium SBS paperboard. Both brands have an ultrasmooth surface for printing clear images and sharp text. Both stand up to demanding and advanced print jobs including varnishing treatments, foil stamping, and embossing. And both are available with either FSC or SFI certification in a full caliper range. www.clearwaterpaper.com/paperboard-products
Having earned the designation as “the hottest swatchbook in the industry,” this piece showcases the myriad techniques possible using the world leader in synthetic paper. On the outside, the square-spine, novel-sized swatch book is wrapped in striking images that display YUPO’s brilliant color reproduction. On the inside, the easy-to-use tabbed chapters are spiral bound, which allows the sample book to lie flat for easier research and spec comparison. As a reference tool, it exemplifies and inspires innovative print techniques and applications: spot gloss varnish, textured coating, spot UV grit, glow-in-the-dark, scratch n’ sniff, reticulating varnish and more. yupousa.com
THE SCIENCE OF TOUCH
SMOOTH FINISH AND ECO - FRIENDLY
Did you know that more than half the brain is devoted to processing sensory experience, and much of it focusing on touch? Or more succinctly, as Immanuel Kant posited, “the hand is the visible part of the brain.” For communicators, hands are also devices through which others receive our transmissions and color messages in ways we’d do well to understand. Sappi’s groundbreaking book Haptic Brain, Haptic Brand: A Communicator’s Guide to the Neuroscience of Touch, is written in collaboration with renowned neuroscientist Dr. David Eagleman, host of the PBS series The Brain. It, along with a video, delves into the science of touch. www.sappi.com/neuroscience-of-touch
TIME AND TIME AGAIN
The Rolland Enviro product line’s contribution to climate change is less than half that of average virgin and 100% recycled papers in North America, and generates the smallest excellent ecological footprint in the market. This helps make Rolland Enviro Print’s multipurpose paper a perfect choice for commercial printing. Not only is it an ecological alternative, but it also has a smooth finish and an impeccable look for color and quality. Available in many text and cover weights, it is used for annual reports, brochures, direct mail and promotional pieces. www.rollandinc.com
Kallima products are proudly manufactured by Tembec. The Kallima FSC-Certified Coated Cover Collection includes C1S, C1S Plus and C2S, and delivers outstanding print performance and reliability for anything from business cards to presentation folders to direct mail to marketing collateral. The cover of this edition of GDUSA magazine is printed on Kallima Coated Cover C2S. Free swatchbook and promotional materials are available, and you can see their advertisement on the inside cover. www.kallima.com/gdusa
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| 2017 |
AMERICAN PACKAGE DESIGN AWARDS PACKAGING, POP + THE INSTORE EXPERIENCE SPONSORED BY NEENAH PACKAGING
Makers, sellers and marketers are challenged as never before to convey the message, promote the brand, close the deal. Think fragmented audiences, information overload, media clutter, global competition, economic dislocation, changing practices and preferences. Package design and related disciplines are increasingly the difference makers in advancing the brand and influencing the purchasing decision. The outstanding work showcased here — from 200 elite design firms, design departments and production companies — is testimony to this phenomenon. Our annual competition celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.
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AMERICAN PACKAGE DESIGN AWARDS | FIRMS REPRESENTED All of Her Design
60
Andon Guenther Design
82, 143
All of Her Design
60
Anthem Worldwide
82, 83, 115, 135
Dot Matrix Design Group
90
Dragon Rouge
91, 136
Drake Graphics Group
91
DRC (Design Resource Center)
119
ARGUS
60
Drexel University, Antoinette Westphal College
Applied Underwriters
69
Drifting Creatives (Drift)
aruliden
65
Drylock Technologies Ltd.
Asurion
141, 147
Auburn University SIGD
149
Bailey Brand Consulting
84
BAKER Brand Design
69, 84
72 61
E & J Gallo Winery
136, 143, 144
Eighty Twenty
136, 137
Elements, Inc. Ellen Bruss Design
149, 150
91 91, 92, 133, 144
BexBrands
84
Elmwood
BFM Group Inc.
69
Elu Creative Design
127
Black Dove Design Company, LLC
85
Epstein Creative Group
132
BOLTGROUP Boxwood Brand Zoo Brandimage Brian Schultz Design
115 69 85, 115 85, 86 87, 112, 115, 116, 129
Erik Borreson Design
73
FAI Design Group
92
Fetzer Vineyards & Affinity Creative Group
74
Fifth Letter Finished Art Inc.
BRIGADE LLC
70
Flood Creative
Built Creative
70
Freeman® Beauty
Bulletproof
87
Galileo Global Branding Group
Carol Sullivan Design CCA Global Partners
141, 143, 145 141
73
92, 137 137 92, 127 66 138
Gauger + Associates
93
Gel Communications, LLC
93
CF Napa Brand Design
70, 71
Graphic Ideation Group-Dorel Juvenile
Chase Design Group
87, 88
Haberman
94
Clean Clear Creative
112
Harpoon Brewery
74
CO Projects
133
Highline Design Company
74
135
HMSDesign
74, 94
Hornall Anderson
94, 95
COE Design Colangelo CO3 Commit to Green Inc. Conair Corporation Consumer Product Branding Corse Design Factory
60, 65, 88 134 60, 66, 116, 135
Hudson Valley Graphic Design, LLC Hughes Design Group
89
Iconicity
89
Ideas that Kick
127
75 61, 95, 130 134 95, 130
Inland
75
71
INRG, InnerWorkings Creative Group
75
DDW
71
Integrated Printing & Graphics
Delicato Family Vineyards
71
Interbrand
Damen Jackson
61, 89
Dando Projects
Dell/Experience Design Group Design Army Design On Edge Design With Heart
112 72, 89, 90 90 145
Invok Brands Jägermeister/Design Haus Jane Lee Design, Ltd. Javita International
Deutsch Family Wine & Spirits
72
Jess Glebe Design + C.R. Copywriting
DewGibbons + Partners
66
Jeunesse®
Disc Graphics
114
JGA Marketing
domo domo IMG
116
JL Marine Systems, Inc.
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147 61, 75 76, 116 76 141 96 133 67 146 119, 120
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John McNeil Studio
148
Kaiser Permanente
142, 146
Safari Sundays
101, 102
Samuel Adams/The Boston Beer Company
79
Kay James Design
62
San Francisco Salt Company
Keurig Green Mountain
96
Sara Lucas Design
Klim Design, Inc.
76
Savannah College of Art & Design
Kristy Lee Design
150
Schipper Design
63
La PanazanellaÂŽ
96
Schreiber Foods
102
LAM Design
62, 112, 127
Levitskie Creative
96
Little Lady Studio
114
142 79 152, 156, 157
Serene Workshop
67
Seth Design Group
102
Seventh Generation
LPK
76
Shook Kelley
Madeleine Corson Design
79
Sloat Design Group
Mark Oliver Inc.
67
Smith Design
64, 128 148 102, 106 106, 107, 113
Mark Topczewski Creative
130
sparc, inc.
107
Massachusetts College of Art and Design
150
Spectrum Brands - Pet, Home & Garden Division
131
MassMutual Financial Group/Studio M
139
Stacy Karsen LLC
107
Matrix Partners
130
Stapley-Hildebrand
Mattel, Inc.
120, 121, 122, 123, 124, 125
Sterling Brands
107, 114 68
Mattel/Fisher-Price
125
Strategia Design
108
Meaghan A. Dee
146
Streetsense
148
Meyocks
139
studio Chartreuse
Miranda Creative, Inc.
140
Synergy Enterprises, Inc.
Modern Species
97
Tandemm
Munchkin/Brand Design
97
Test Monki
Nabi/Mattel
113, 125
The Biltmore Company
64 113 80 108 80
Nancy Frame Design
140
The Biondo Group
108, 109
Net Health
113
The Creative Pack
68, 109
PARI Respiratory Equipment, Inc.
63
The Franklin Institute
Pearlfisher
97
The Haywire Group
Pennsylvania College of Art & Design PepsiCo Design & Innovation pfw design
151 97, 98, 99 100
Thread Marketing Group Ticketmaster Toine Quinn
80 126 80 114 81
Phase 3 Marketing and Communications
63
Toine Quinn and Jason Louk
Pig Pen Studios, Inc.
99
Tompert Design
110
81
Polygraph
146
TricorBraun
117
Portfolio Center
151
Ultra Creative
110
Pratt Institute
152
Visible Logic
Print Craft Printing Concepts, Inc. Proactive Packaging & Display ProAmpac
67 133 79, 117 99
Protect-A-Bed
117, 142
Retail Voodoo
63, 100
Vital Design Group VP+C Weiler Abrasives Group WFM (William Fox Munroe) WhiteWave Woodbury University
Robert Bosch Tool Corporation
117
York & Chapel
Royal Image Group
100
Zack Group LLC
S2 Design Group
64 110, 111 68 118 111, 126 111 157, 158 68 128
100, 101
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THE POWER OF PACKAGING A MESSAGE FROM NEENAH PACKAGING SPONSOR OF GDUSA’S AMERICAN PACKAGE DESIGN AWARDS
Packaging has always been a utilitarian necessity. For years its principal purpose — labeling and protecting contents for distribution — took precedence over its marketing potential. Today, the package has become an essential tool to convey a product’s image. Packaging helps to communicate the product’s intrinsic value, shape consumer perception, and forge the path to converting casual buyers into lifelong customers. Consumers interact with packaging more than any other form
In cosmetics and fragrances, the primary package coalesces
of communication design, whether the package sits on a shelf at
functionality and style to present a brand image. Secondary
a brick-and-mortar store or on an ecommerce site. In the store,
packaging protects and, due to its visibility on shelf, becomes
customers want to see and touch and experience the product
the brand’s most vital, silent salesperson. The choice of the
at the point of sale. Online, consumers enjoy interactive 360-
materials — color, texture, finish and design — combined with
degree views that allow them to “unwrap” the product for closer
packaging structure, integrate to help tell a brand story that is
views. If a customer likes a package and/or finds it useful, they
ultimately at the heart of customer engagement.
often keep it. Sometimes for years.
THE MARIE TODD LUXURY HOME FRAGRANCE COLLECTION USES A COMBINATION OF TEXTURES ON ITS PACKAGING TO DEFINE THE LAYERS OF ITS SCENTS. EMBOSSING, FOIL STAMPING AND CLASSIC® LINEN BOX WRAP PAPERS CREATE A PACKAGE AS ELEGANT AND SENSUOUS AS THE PRODUCT.
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NEENAH Packaging is honored to once again celebrate the power of packaging, and the creators of the wonderful work showcased in this growing competition. Visit www.neenahpackaging.com for inspiration, information, and to order samples. The allure of spirits packaging plays an outsized role in consumer
Today, NEENAH Packaging is wholly focused on helping you
appeal. Consumers identify strongly with their favorite spirit
create premium packaging and labels for cosmetics and fra-
brands. Getting them to sample new ones is a marketing chal-
grances, beer, wine, and spirits, and all types of consumer
lenge. Spirits packaging helps define the quality of the beverages
products, providing designers and brand managers with more
and the kinds of people who enjoy them. Fine spirits have histor-
paper and options that did not exist five years ago. The oppor-
ically conjured up sophisticated images of great food, great
tunities for customization are endless.
times, elegance, and class. The most successful brand stories integrate design and paper choice to speak about heritage, craft
The packaging enhances the brand experience, and it must
technique, and highly individualized customer profiles.
communicate the value and promise of the brand. Luxury brands rely on a diversified mix of marketing materials to position their
In a more specialized premium category, craft beer labels often
brand. Websites, mobile devices, and apps are essential but the
feature an innovative mix of paper, colors, textures, and design
tactile, tangible nature of paper and packaging creates a unique
that speak to the unique brand character of these brewers. As
connection between brand and buyer. Nowhere is this more
small brewers lead with smarter branding and packaging, big
evident than in premium package design, a high-touch tool that
brewers are feeling the pressure to up the ante.
brand marketers utilize to win hearts and minds and inspire enduring brand loyalty.
A CUSTOM DYED NEENAHÂŽ FOLDING BOARD BRING THE RICHNESS
FOR THE HANDCRAFTED WRANGLETOWN HARD CIDER, HAND
OF THE FLAVOR AND THE LUXURIOUS COLOR OF CHAMBORD TO THE
LETTERING, DEBOSSING AND A DECKLE EDGE ON TACTILE ESTATE
FOREFRONT WITH STRONG PACKAGING CUES.
LABELÂŽ ADD AN EXTRA LEVEL OF AUTHENTICITY TO A LABEL THAT PAYS HOMAGE TO LOCAL HISTORY. G D U SA 59
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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS
Design Firm: ARGUS, Emeryville CA Client: Phytoptima Title: Florizon Hemp Oil Products Art Director: Stephanie Wade Designers: Stephanie Wade, Jeff Breidenbach
Design Firm: All of Her Design, Parma OH Client: Vegetarian Naturals Title: Vegetarian Naturals™ Kids Whole Life™ OMEGA & DHA Gummy Art Director: Chelsey Kovar Designer: Chelsey Kovar Trademark and Logo Notes: lifesdhaT logo belongs to lifesdha; Made in USA & Certified GMP logos supplied by Vitalabs Inc.
Design Firm: Colangelo CO3, Darien CT Client: Vitafusion by Church & Dwight Title: Vitafusion Simply Good Creative Director: Jeff Meyer Art Director: Wendy Shapiro
Design Firm: Conair Corporation, Stamford CT Client: Conair International Title: Mini Masajeador Art Director: Cindy Cheung Designer: Michael “Gorby” Tierney
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Design Firm: Damen Jackson, Chicago IL Client: Wellness Group Pharms Title: Aeriz Packaging Art Director: Ron Farnum Designer: Tyler Gobberdiehl
Design Firm: Drylock Technologies Ltd., Eau Claire WI Client: Presto Title: Presto Bag Redesign Art Director: Justin Vajko Designer: Justin Vajko Photographer: Justin Vajko
Design Firm: Hughes Design Group, Norwalk CT Client: Bloc Enterprises Title: PuriBloc GoPure Art Director: Greg Martin Designer: Jamie Teska
Design Firm: Interbrand, Cincinnati OH Client: P&G Title: Meta Line Extension Designers: Kate Perez, Jen Talbot Implementation Designers: Jean Campbell, Sam Franklin Digital Imaging Specialists: Ken Kirby, Elisabeth Brennan Strategist: Cindi Jones
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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS
Design Firm: Kay James Design, Neenah WI Client: Kimberly-Clark Title: Kleenex Holiday Ovals Designers: Nick Neuman, Darcey McCormick, Kay James Design Team
Design Firm: Kay James Design, Neenah WI Client: Kimberly-Clark Title: Kleenex Winter - Costco Specific Designers: Nick Neuman, Darcey McCormick, Kay James Design Team
Design Firm: LAM Design, Pleasantville NY Client: Genexa Title: Genexa Organic Medicines New Product Introduction
Design Firm: LAM Design, Pleasantville NY Client: Himalaya Title: Himalaya Herbal Supplement Packaging Redesign
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Design Firm: PARI Respiratory Equipment, Inc. , Midlothian VA Client: PARI Respiratory Equipment, Inc. Title: PARI US New Corporate Design Packaging Art Directors: Christian Hedrich in cooperation with Maria Rank, design-m.de. Designer: Thomas Heinrichs Marketing Coordinator: Kimberly Norris Special Note: Design based on PARI GmbH Corporate Design
Design Firm: Phase 3 Marketing and Communications, Atlanta GA Client: Zenwise Health Title: Zenwise Health Packaging Art Directors: Matt Worsham, Kendra Lively Designer: Meghan Crosser
Design Firm: Retail Voodoo, Seattle WA Client: DERMA E Title: DERMA E Packaging and Brand Strategy Art Director: David Lemley Designers: Jessica Lennard, Eric Wyttenbach, Don Stayner, Taro Sakita
Design Firm: Schipper Design, San Juan Bautista CA Client: Sandstone Diagnostics Title: Trak Male Fertility Testing System Art Director: Kathy Schipper Designer: Michelle Padron
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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS
Design Firm: Seventh Generation, Burlington VT Title: Essential Oils Handwash Designer: Tomlynn Biondo
Design Firm: Visible Logic, Portland ME Client: Dental Lace Title: Dental Lace Packaging Art Director: Emily Brackett Designers: Emily Brackett, Devon Clough
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Design Firm: studio Chartreuse, Lakewood OH Client: The RefreshinQ Co. Title: The RefreshinQ Co. Patch & Pack Art Director: Caroline Hayes Designers: Charity D’Amato, Caroline Hayes, Ali Forbes Photographer: Kalman & Pabst Photo Group Paper: NEENAH® Folding Board, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE
Design Firm: aruliden, New York NY Client: Hugo Boss Title: BOSS The Scent For Her Partner, Industrial Design: Johan Liden Director, Industrial Design: Felix De Voss Senior Industrial Designer: Dan Snyder Industrial Designer: Jane Lim
Design Firm: aruliden, New York NY Client: Pantene Title: Pantene Summer Japan Principal Brand Vision: Rinat Aruh Director, Graphic Design: Rogerio Lionzo Graphic Design: Chris Rizzo
Design Firm: Colangelo CO3, Darien CT Client: Spinbrush by Church & Dwight Title: Spinbrush Sonic Pulse Design Creative Director: Bri Lints Art Director: Elody Chappuy Account Supervisor: Jessica Sobin
Design Firm: Colangelo CO3, Darien CT Client: Trojan by Church & Dwight Title: Trojan Riviera Lubricants Creative Director: Bri Lints Art Directors: Pamela McLaughlin, Brianna de Moll Account Supervisor: Jessica Sobin
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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE
Design Firm: Conair Corporation, Stamford CT Client: Conair HBA Division Title: Gold Blush Art Director: Gayle Ciccia Designer: Alisa Vanacore Photographer: Peter Pezzella
Design Firm: Conair Corporation, Stamford CT Client: Conair Satiny Smooth® Title: Ladies Personal Grooming Line Art Director: Thomas Zarrelli Photographer: Chris Hobson Retoucher: Erik Schafer
Design Firm: DewGibbons + Partners, London UK Client: Coty Title: Sebastian Professional Eclectic A/W16 Limited Edition Collection Designers: Matt Gilpin, Sachin Kavia, Fiona Brown
Design Firm: Freeman® Beauty, Los Angeles CA Client: Freeman® Beauty Title: Freeman® Beauty Infusion® Packaging Art Director: Erika Ruiz Designers: Carina Liebmann, Maria Bjorkdahl Photographers: Carina Liebmann, Lowe & Associates
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Design Firm: JeunesseÂŽ, Lake Mary FL Title: Title: Luminesce Flawless Skin Brightener Creative Director: Jenifer Kresge Designer: Janessa Barrios
Design Firm: Mark Oliver Inc., Solvang CA Client: Earth Science Naturals Title: Ceramide Care Art Director: Mark Oliver Designer: Mark Oliver
Design Firm: Print Craft, New Brighton MN Client: Intelligent Nutrients Title: Intelligent Nutrients See & Seek Zipper Box Art Directors: Edward the Fifth, Ted Riley Designer: Ted Riley Photographer: Joshua Soper Contributors: Kiran Stordalan, Nichole Rechelbacher, Tina Nesgooda Paper: NEENAHÂŽ Folding Board, learn more at neenahpackaging.com
Design Firm: Serene Workshop, Tarzana CA Title: Love Your Bodies, Save Our Oceans Art Director: Danny Koma Designer: Danny Koma
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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE
Design Firm: Sterling Brands, New York NY Client: Kimberly-Clark Title: Kleenex Perfect Fit Art Directors: Simon Lince (Sterling Brands), Mona Zenkich (K-C Design) Designer: Marisa Balmori (Sterling Brands) EVP Creative Strategy: Siobhan Lonergan Director Creative Strategy: Casey Dunlevie
Design Firm: The Creative Pack, Manhattan Beach CA Client: Fresh Thyme Title: Fresh Thyme Lip Balms Art Director: Danielle Beal Designers: Paola Ip, Heather Storie, Corey Czer, Emma Tung, Mark Whyte Project Manager: Fern Serna
Design Firm: VP+C, New York NY Client: Farmacy Beauty Title: Honey Potion Renewing Antioxidant Hydration Mask Creative Director: Mark Veeder Art Director: Margaret Park Designer: Margaret Park Illustrator: Kei Meguro
Design Firm: York & Chapel, Shelton CT Client: InStyle Fragrance Title: InStyle ActivEssence Collection Designer: Justin Girard
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Company Name: Applied Underwriters, Foster City CA Title: 2017 Mighty Big Harvest Promotional Direct Mail Art Director: Nathan Wells Designer: Kathleen Kowal Illustrator: Steven Noble Photographer: Nathan Wells Production: Pete Gascoyne Project Manager: Naomi Koo
Design Firm: BAKER Brand Design, Minneapolis MN Client: Ole Smoky Title: Tennessee Moonshine Art Director: Tony Shidla Designer: Steve Whalin
Design Firm: BFM Group Inc., Lake Saint Louis MO Client: Distillery of Defiance Title: Judgment Tree Spirits Vodka Label Creative Director: Mandy Rupert Designer: Mandy Rupert Photographer: Trent Hover
Design Firm: Boxwood, Seattle WA Client: Echo Ridge Cellars Title: Cribbed Bin Brand and Package Design Art Director: Joe Chauncey Designer: Joe Chauncey Illustrator: Joe Chauncey Photographer: Joe Chauncey Paper: ROYAL SUNDANCE®, Brilliant White Felt, #70C, learn more at neenahpaper.com
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: BRIGADE LLC, Hadley MA Client: Black Box Wines Title: Black Box Wines Limited Edition Halloween Sleeve Executive Creative Director: Kirsten Modestow Designers: Dave Grasso, Thom Dudley Creative Services Director: Robert Parker Account Manager: Francesco De Rogatis Project Manager: Cate Boram
Company Name: Built Creative, Apex NC Client: Draft Line Brewing Co. Title: Bomber Labels Designer: Shane Poteete Illustrator: Shane Poteete
Design Firm: CF Napa Brand Design, Napa CA Client: Grand Napa Vineyards Title: Heir Apparent Creative Director: Kevin Reeves Art Director: Antonio Rivera Designer: Antonio Rivera Creative Principal: David Schuemann
Design Firm: CF Napa Brand Design, Napa CA Client: Sanger Family of Wines Title: Tre Anelli Creative Director: Kevin Reeves Art Director: Antonio Rivera Designer: Antonio Rivera Creative Principal: David Schuemann
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Design Firm: CF Napa Brand Design, Napa CA Client: Finca Decero Title: The Owl & The Dust Devil Creative Director: Kevin Reeves Art Director: Antonio Rivera Designer: Antonio Rivera Creative Principal: David Schuemann
Company Name: Dando Projects, New York NY Client: KOVAL Distillery Title: Susan for President Barreled Peach Brandy Art Director: Oona Hart
Design Firm: DDW, Sausalito CA Client: Total Wine & More Title: Carlyle Blended Scotch Whisky Art Director: Ross Patrick Designer: Mike Kunisaki Illustrator: Sean Watkins
Design Firm: Delicato Family Vineyards, Napa CA Title: Gnarly Head Package Redesign Designer: Kathy Shinn
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: Design Army, Washington DC Client: Green Hat Gin Title: Green Hat Gin Label Design Chief Creative Officer: Pum LefebureDesigner: Charles Calixto Illustrator: Charles Calixto Paper: BELLAÂŽ Label Papers, learn more at neenahpackaging.com
Design Firm: Deutsch Family Wine & Spirits, Stamford CT Title: Redemption Whiskey Packaging Redesign Designer: Cortney Provini Photographer: Mark Loader
Design Firm: Drifting Creatives (Drift), College Station TX Client: Blackwater Draw Brewing Co. Title: Blackwater Draw Beer Packaging Art Director: Martin Hooper Designers: Gavin Braman, Spencer Cogburn Illustrator: Spencer Cogburn Photographer: Spencer Cogburn
Design Firm: E & J Gallo Winery/Creative Services, Modesto CA Title: Prophecy Wine Family Packaging Design Art Director: Kiran Mann Designer: Jordi Camps Illustrator: Victo Ngai
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Design Firm: Elmwood, New York NY Client: Bronx Brewery Title: Bronx Banner Beer Can Art Director: Christian Bird Designer: Jamie Connell Typographer: Rob Clarke Senior Production Artist: Mike Demuth Visualizer: Lindsay Avino Account Manager: Katie Williams
Design Firm: Erik Borreson Design, Stevens Point WI Client: Restless Spirits Title: Danube Cherry Wine Art Director: Erik Borreson Paper: STARWHITE® Sirius, Smooth, learn more at neenahpaper.com
Design Firm: Erik Borreson Design, Stevens Point WI Client: Dewey Brewery Title: Dewey Brewery Cider Art Director: Erik Borreson Paper: STARWHITE® Sirius, Smooth, learn more at neenahpaper.com
Design Firm: Erik Borreson Design, Stevens Point WI Client: Restless Spirits Title: Fair Labels Design Art Director: Erik Borreson Paper: STARWHITE® Sirius, Smooth, learn more at neenahpaper.com
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: Fetzer Vineyards & Affinity Creative Group, Healdsburg CA Client: Fetzer Vineyards Title: Palo Alto Pinot Noir Art Directors: Fetzer Vineyards InHouse Design & Affinity Creative Group
Design Firm: HMSDesign, Fairfield CT Client: Heineken USA Title: Beers of Mexico Variety Pack Redesign
Design Firm: Harpoon Brewery, Boston MA Title: 22oz Beer Series - 2016 Art Director: Adam Bailey Designers: James Holzman, Adam Bailey Illustrator: James Holzman
Design Firm: Highline Design Company, Kalispell MT Client: Whistling Andy Distilling Title: Whistling Andy Rebrand Label Packaging Design Art Director: Elma Giavasis Designers: George Giavasis, Lauren Haase Illustrators: Elma Giavasis, Lauren Haase Photographer: George Giavasis Printer: Wright Labels Paper: ESTATE LABELÂŽ No. 3, Felt, Ultra White, learn more at neenahpackaging.com
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Design Firm: Hudson Valley Graphic Design, LLC, Croton-on-Hudson NY Client: True Cocktails Title: True Cocktails Powdered Cocktail Mix Art Director: Janeen Violante Designer: Janeen Violante
Design Firm: INRG, InnerWorkings Creative Group, Cincinnati OH Client: Stoli USA Title: Stoli Gluten Free Vodka Press Kit Mailers Art Directors: Deb Flores, Phil Williams Designer: Jeesook Kang
Design Firm: Inland, La Crosse WI Client: New Glarus Brewing Company Title: New Glarus Thumbprint Enigma Design: New Glarus Brewing Company Paper: ESTATE LABELÂŽ No. 8, Bright White, learn more at neenahpackaging.com
Design Firm: Interbrand, Cincinnati OH Client: Constellation Brands, Beer Division Title: Corona Extra Boxing Promotional Packaging Designers: Stephanie McCulloch, Katie Carter, Chris Gajus Implementation Designers: Jean Campbell, Kari Bill Digital Imaging Specialists: Ken Kirby, Elisabeth Brennan Strategist: Kelsey Anderson
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: Invok Brands, New York NY Client: Stevens Point Brewery Title: Whole Hog Russian Stout Designer: Devon Rousset
Design Firm: Jägermeister/Design Haus, New Rochelle NY Client: Jägermeister Title: Dia de los Muertos Gift Carton Art Director: Jack Egan Designer: Jack Egan Photographer: Tim Tadder Model: Marilia Moreno
Design Firm: Klim Design, Inc., Avon CT Client: Gosling’s Export (Bermuda) Ltd. Title: Goslings Black Seal Rum Art Director: Matt Klim Designer: Marcus Klim Photographer: Greg Klim
Design Firm: LPK, Cincinnati OH Client: Anheuser-Busch InBev US Value Beer Brands Title: Natural Light Package Redesign Creative Directors: Brian Akers, Scott Burns Copy Director: Matt Moses Strategy Director: Sarah Robertson Client Services Director: Mike Proctor
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: Madeleine Corson Design, San Francisco CA Client: Trujillo Wines Title: Madelynne Wine Label Art Director: Madeleine Corson Designers: Madeleine Corson, Supreeya Pongkasem, Krista McCandless Paper: ESTATE LABEL® No. 8, Bright White, Pressure Sensitive, learn more at neenahpackaging.com
Design Firm: Proactive Packaging & Display, Ontario CA Client: Anchor Brewing Company Title: Anchor Steamr Beer Flagship Brand Art Director: Dave Burkhart Designer: Dave Burkhart Illustrators: Jack Martin, Elaine Kwong Photographer: Jack Martin Sales Executive: JoAnn Steinegeweg
Design Firm: Samuel Adams/The Boston Beer Company, Boston MA Title: Samuel Adams Redesign Art Directors: Meghan Andersen, Scott Watters Designers: Ross Charters, Mark Veillette Illustrator: Mark Summers
Design Firm: Sara Lucas Design, Napa CA Client: Randy and Brooke Hester Title: C.L. Butaud Wines Art Director: Sara Lucas Design: Sara Lucas Design Photographer: Untapped Media Paper: ESTATE LABEL® No. 25, Black, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR
Design Firm: Tandemm, Chicago IL Client: Lassiter Distilling Company Title: Lassiter’s N. Carolina Rum Creative Director: Mike Altier Senior Creative: Scott Gunderson
Design Firm: The Biltmore Company, Asheville NC Client: The Biltmore Wine Company Title: The Library Series 2017 Wine Labels (Red & White) Art Director: Lisa Vogel Designer: Lisa Vogel Paper: ESTATE LABEL® No. 8, Bright White, learn more at neenahpackaging.com
Design Firm: The Franklin Institute, Philadelphia PA Client: The Philadelphia Science Festival Title: Orang’n of Species Beer Label Art Director: Brigette Indelicato Designer: Brigette Indelicato Courtesy: Yards Brewing Company
Design Firm: Thread Marketing Group, Toledo OH Client: Black Cloister Title: Helles Angel VP Creative Director: David Proudfoot Art Director: Ryan Thompson Illustrator: Jeff Basting VP Client Development: Rod Frysinger
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Design Firm: Toine Quinn, Kansas City MO Client: Crane Brewing Title: Farmhouse IPA with Brett Art Director: Toine Quinn Designer: Toine Quinn Illustrator: Toine Quinn Paper: BELLA® Label Papers, learn more at neenahpackaging.com
Design Firm: Toine Quinn and Jason Louk, Kansas City MO Client: Crane Brewing Title: Small Ball Saison Art Director: Toine Quinn Designers: Toine Quinn, Jason Louk Illustrator: Toine Quinn Papers: BELLA®i Label Papers, learn more at neenahpackaging.com
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Andon Guenther Design, Denver CO Client: Evolve® Brand Title: Brand Identity & RTD Packaging Art Director: C. Andon Guenther Designers: C. Andon Guenther, Brian Roash, Remie Luong Account Manager: Ian Macdonald
Design Firm: Andon Guenther Design, Denver CO Client: Jade Monk Title: Jade Monk Matcha Tea Powder Cartons Art Director: C. Andon Guenther Designers: C. Andon Guenther, Brian Roash, Remie Luong Account Manager: Ian Macdonald
Design Firm: Andon Guenther Design, Denver CO Client: Jade Monk Title: Jade Monk Matcha Tea Sachet Cartons Art Director: C. Andon Guenther Designers: C. Andon Guenther, Brian Roash, Remie Luong Account Manager: Ian Macdonald
Design Firm: Anthem Worldwide, Mississauga ON Client: Keurig Green Mountain Title: Gloria Jean’s Coffee Art Director: Helena Yoon Designer: Jennifer Hainer Photographer: Gibson & Smith Photography
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Design Firm: Anthem Worldwide, Mississauga ON Client: Conagra Brands Title: Orville Redenbacher’s Caramel & White Cheddar Gourmet Popcorn Art Director: Helena Yoon Designer: Karen Chung Illustrator: Mike Wepplo
Design Firm: Anthem Worldwide, Mississauga ON Client: Conagra Brands Title: Orville Redenbacher’s Popcorn Chips Art Director: Helena Yoon Designers: Nazly Parvizian, Jennifer Hainer Illustrator: Kim Martin
Design Firm: Anthem Worldwide, New York NY Client: Kraft Title: Jello-O Simply Good Art Director: Gerard Rizzo Designers: Diana Lee, Emily Dolson
Design Firm: Anthem Worldwide, New York NY Client: Kraft Title: Kraft Caramels Art Director: Gerald Rizzo Designers: Diana Lee, Emily Dolson
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: BAKER Brand Design, Minneapolis MN Client: Hormel Foods Title: Hormel Entrees Art Director: Paul Lang Designer: Craig Oldakowski Photographers: Dennis Becker, BAKER Studio B
Design Firm: BAKER Brand Design, Minneapolis MN Client: Hormel Foods Title: Hormel Taco Meals Art Director: Tony Shidla Designer: Craig Oldakowski Photographer: Dennis Becker
Design Firm: Bailey Brand Consulting, Plymouth Meeting PA Client: SB Global Foods, Inc. Title: Pretzel Pete Nuggets Creative Director: Stephen Perry Designer: Eric Yeager Illustrator: JewĂŠll Trapp
Design Firm: BexBrands, San Diego CA Client: Big Tree Farms Title: Big Tree Farms Packaging Designers: Daniela Anderson, Jeremy Dahl, Melanie Hall Lewis, Becky Nelson, Juliana Tipton
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Design Firm: Black Dove Design Company, LLC, Chicago IL Client: Groundswell Coffee Roasters Title: Endurance Blend Cold Brew Art Director: Brittany Bindrim Designer: Brittany Bindrim Illustrator: Brittany Bindrim Background Mural: Brittany Bindrim
Design Firm: Brand Zoo, Hillsborough CA Client: Cowboy Brand Charcoal, LLC Title: Cowboy Brand BBQ Sauce Art Director: Courtney Reeser Designer: Mary Whalley
Design Firm: Brandimage, Cincinnati OH Client: 7-Eleven Title: 7-Select Flavored Jumbo Nuts Executive Creative Director: Don Childs Art Director: Scott Smith Designer: Tim Binzer Illustrator: Mike Wepplo Production Artist: Ree Foltz
Design Firm: Brandimage, Cincinnati OH Client: 7-Eleven Title: 7-Select String Cheese Executive Creative Director: Don Childs Art Director: Scott Smith Designer: Tim Binzer Illustrator: Mike Wepplo Production Artist: Ree Foltz
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Brandimage, Cincinnati OH Client: 7-Eleven Title: 7-Select Tinned Mints Executive Creative Director: Don Childs Art Director: Scott Smith Designer: Jeff Raulie Production Artist: Ree Foltz
Design Firm: Brandimage, Cincinnati OH Client: 7-Eleven Title: 7-Select Yosemite Road Wine Executive Creative Director: Don Childs Art Director: Scott Smith Designer: Tim Binzer Production Artist: Ree Foltz
Design Firm: Brandimage, Cincinnati OH Client: 7-Eleven Title: Go!Yum Mini Cookie Cake Executive Creative Director: Don Childs Art Director: Scott Smith Designer: Scott Smith Production Artist: Ree Foltz
Design Firm: Brandimage, Cincinnati OH Client: 7-Eleven Title: Go!Yum Sweet Middles Executive Creative Director: Don Childs Art Director: Scott Smith Designer: Scott Smith Production Artist: Ree Foltz
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Design Firm: Brian Schultz Design, Wildwood MO Client: Save-A-Lot Food Stores Title: Skillet Masters Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Bulletproof, London UK Client: Mondele-z International Title: Green & Black’s Art Director: Tony Connor Designer: Vini Vieira Photographer: Andy Grimshaw
Design Firm: Bulletproof, London UK Client: Beyond Meat Title: Beyond Meat Redesign Photographer: Charles Schiller VP Creative Director: Steve Dunphy Design Director: Tet Marti Senior Designer: Joyce Liao
Design Firm: Chase Design Group, Los Angeles CA Client: NestlĂŠ Title: Coffeemate - Pour More into Summer Art Director: Paula Hansanugrum Designers: Sara Saedi, Beverly Hartono, Evangeline Joo
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Chase Design Group, Los Angeles CA Client: Michael Kurtz Title: Mike’s Hot Honey Art Director: Clark Goolsby Designers: Mallory Parsons, Luke Woody
Design Firm: Chase Design Group, Los Angeles CA Client: KIND Snacks Title: Pressed by KIND Art Director: Clark Goolsby Designers: Mallory Parsons, Elisabetta Rametta
Design Firm: Colangelo CO3, Darien CT Client: Sabra Title: Sabra Organic Redesign Creative Director: Bri Lints Art Director: Elody Chappuy
Design Firm: Colangelo CO3, Darien CT Client: Sabra Title: Sabra Pine Nut Redesign Creative Director: Bri Lints Art Director: Elody Chappuy
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Design Firm: Consumer Product Branding, Chico CA Client: Sierra Nevada Cheese Company Title: Graziers Yogurt Designer: Jacon C. Roberson Photographer: Jacon C. Roberson
Design Firm: Corse Design Factory, New York NY Client: The Konery Title: The Konery Packaging Art Director: Nigel Sielegar Designer: Nigel Sielegar Illustrator: Nigel Sielegar
Design Firm: Damen Jackson, Chicago IL Client: John B. Sanfilippo & Son/Fisher Nuts Title: Orchard Valley Harvest Packaging Art Directors: Ron Farnum (Damen Jackson), Roseanne Christman (Fisher Nuts) Designers: Adrienne Nole, Michelle Lukezic (Damen Jackson), Barbara Counterman (Fisher Nuts) Photographer: John Merkle, Merkle Commercial Photography
Design Firm: Design Army, Washington DC Client: Harper Macaw Title: Main Line Packaging Art Director: Mariela Hsu Designer: Mariela Hsu Illustrator: Mariela Hsu Chief Creative Officer: Pum Lefebure Paper: CLASSIC CRESTÂŽ, Smooth, Recycled 100 Natural White, learn more at neenahpaper.com
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Design Army , Washington DC Client: Harper Macaw Title: The (very) Political Collection Art Director: Mariela Hsu Designers: Sucha Becky, Lillian Ling, Paul Dunbar, Gabriela Hernandez Illustrators: Mariela Hsu, Sucha Becky, Lillian Ling, Paul Dunbar Chief Creative Officer: Pum Lefebure Paper: CLASSIC CRESTÂŽ, Smooth, Recycled 100 Bright White, learn more at neenahpaper.com
Design Firm: Design On Edge, Reno NV Client: KYND Cannabis Company Title: KYND Chocolate Bars Art Director: Chris Meredith Designer: Courtney Meredith Photographer: Chris Holloman Production Artist: Tucker Monticelli
Design Firm: Dot Matrix Design Group, Florham Park NJ Client: You Love Fruit Title: Kids Love Fruit Branding and Packaging Designer: Jessica Adler Founders: Brian Demeduk, Nadeem Zaidi
Design Firm: Dot Matrix Design Group, Florham Park NJ Client: Lantev Distributing Corporation Title: Taanug Fruit Blendz Branding and Packaging Designer: Jessica Adler Founders: Brian Demeduk, Nadeem Zaidi
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Design Firm: Dragon Rouge, New York NY Client: Nestlé Waters Title: Perrier, Global Redesign Creative Director: Matthieu Bourlon Designer: Edourd Salin Typographer: Franck Montfermé Account Director: Alain Schicklin Project Manager: Carole Peghon
Design Firm: Drake Graphics Group, Lombard IL Client: Zendori Matcha Title: Premium Matcha from Japan Art Director: Mathew Behning Designer: Mathew Behning Paper: EAMES™ Papers, Canvas Double Thick Cover, learn more at neenahpaper.com
Design Firm: Elements, Inc., Branford CT Client: UJI Smoothies Title: UJI Smoothies Package Design and Branding Design: Elements
Design Firm: Ellen Bruss Design, Denver CO Client: Hammond’s Candies Title: Mellow Fluffs Packaging Creative Director: Ellen Bruss Art Director: Ken Garcia Designer: Emily Fitzgerald
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Ellen Bruss Design, Denver CO Client: Old Dominion Peanut Company Title: ODP Brand Refresh Creative Director: Ellen Bruss Art Director: Ken Garcia Designer: Matt Kistler
Design Firm: FAI Design Group, Irvington NY Client: Meredith Corporation & Bellisio Foods Title: EatingWell™ Frozen Entrées Creative Director: Allison Schwartz Art Director: Robert Scully Designers: Joanna Loftus, Robert Scully
Design Firm: Fifth Letter, Winston-Salem NC Client: Providence Restaurant Title: BBQ & Hot Sauce Labels Art Director: Elliot Strunk Designer: Kei Kato
Design Firm: Flood Creative, Irvington NY Client: Nature’s Bandits Title: Fruit & Veggie Stix Designer: James Grant Illustrator: James Grant
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Design Firm: Gauger + Associates, San Francisco CA Client: Legacy Partners III Title: Alive & Well Olives Packaging Creative Director: David Gauger Art Director: Isabelle Laporte
Design Firm: Gauger + Associates, San Francisco CA Client: Global Family Farms Title: Sherpa Power Teas Creative Director: David Gauger Art Director: Lori Murphy
Design Firm: Gel Communications, LLC, Los Angeles CA Client: Milo’s Tea Company, Inc. Title: Milo’s Café Style Tea Packaging Art Director: Alicia Goodyear Lichens Designers: Derek Heath, Tathy Otero
Design Firm: Gel Communications, LLC, Los Angeles CA Client: Moore’s Marinades & Sauces Title: Moore’s Marinade Packaging Refresh Art Director: Alicia Goodyear Lichens Designers: Tathy Otero, Yukiko Sato
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: HMSDesign, Fairfield CT Client: Bigelow Tea Title: Bigelow Benefits New Product Launch
Design Firm: Haberman, Minneapolis MN Title: Title: Dude Organic Identity and Packaging System Strategy, Creative, Production: Haberman Team
Design Firm: Haberman, Minneapolis MN Client: Waterhill Naturals & Organics Title: Waterhill Brand Identity and Packaging System Strategy, Creative, Production: Haberman Team
Design Firm: Hornall Anderson, Seattle WA Client: Millennium Products Title: GT’s Kombucha Sharing Gratitude Packaging Design Director: Jay Hilburn Designer: Jay Hilburn Illustrator: Jay Hilburn Copywriter: Mary LaCoste Strategy: Nory Emori Account Manager: Alesia Wilkens
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Design Firm: Hornall Anderson, Seattle WA Client: General Mills Title: Progresso Soups Packaging Redesign Designers: Caitlin Field, Ashley Flanagan Photographer: General Mills Photo Studio in Partnership with Hornall Anderson Copywriter: Shirley Hendrickson VP Creative: Michael Connors Design Director: Peter Anderson Strategy: Euan Fraser Account Director: Lorna Harrington Production: Alison Mumpower, Jonas Land
Design Firm: Hughes Design Group, Norwalk CT Client: Brazi Bites, LLC Title: Brazi Bites Brazilian Cheese Bites Art Director: Greg Martin Designer: Greg Martin
Design Firm: Hughes Design Group, Norwalk CT Client: Ferrara Candy Company Title: Now & Later Shell Shocked Art Director: Greg Martin Designer: Jamie Teska
Design Firm: Ideas that Kick, Minneapolis MN Client: Post Consumer Brands Title: Mom’s Best Adult Cereal Packaging Art Director: Stefan Hartung Designers: Emi Nguyen, Ariel Hung, Kate Carlson, Lindsey Johnson Copywriter: Kristin Pladson
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Javita International, Boca Raton FL Title: ActiveBlendz Drink Mix Package Design Art Director: Darryl Anderson Designer: John Kissee Paper: NEENAH® Folding Board, 24 pt., learn more at neenahpackaging.com
Design Firm: Keurig Green Mountain, Waterbury VT Title: Tully’s Coffee Packaging Art Director: Ryan Dreimiller
Design Firm: La Panazanella®, Tukwila WA Title: Croccantini® Bites, Italian Style Snack Cracker Art Director: Tera M. Trihey Designer: Tera M. Trihey Marketing Director: Steve Lorenz
Design Firm: Levitskie Creative, Hackettstown NJ Client: Schwebel Baking Company Title: Schwebel’s Summer Buns Packaging Art Director: Kristin Levitskie Designer: Susie Edwards
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Design Firm: Modern Species, Seattle WA Client: Farmer Direct Co-op Title: Grains Bulk and Shelf Packaging Art Director: Gage Mitchell Designers: Carla Williamson-Britt, Kellie Komorita Writer: Wendy Allen Strategy: Jamie Lamonde
Design Firm: Munchkin/Brand Design, Van Nuys CA Client: Munchkin Title: Grass Fed Infant and Toddler Formula Powder Art Director: Diana Barnes Designer: Chris Harrelson
Design Firm: Pearlfisher, New York NY Client: Driscoll’s Title: Driscoll’s Global Branding Identity Creative Director: Hamish Campbell Founding Creative Partner & CEO London: Jonathan Ford Founding Partner & CEO Americas: Mike Branson Managing Director: Angela Hariche Head of Client Management: Teres Rodney Head of Realization: Brandi Parker
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Lay’s Year of the Monkey Limited Edition Collection China Design: PepsiCo Design & Innovation
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Pepsi x Italian Design Icons Design: PepsiCo Design & Innovation
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Pepsi x Shanghai Fashion Week S/S 2017 Design: PepsiCo Design & Innovation
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: LIFEWTR Design: PepsiCo Design & Innovation Illustrators: MOMO, Craig & Karl, Jason Woodside
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Pepsi Year of the Rooster Limited Edition Can China Design: PepsiCo Design & Innovation
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Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: 1893 Cola Cans Design: PepsiCo Design & Innovation
Design Firm: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: 7Up Sip Up Summer Series Design: PepsiCo Design & Innovation Additional Agency: Chase Design Group
Design Firm: Pig Pen Studios, Inc., Port Washington NY Client: Viki’s Foods, LLC Title: Viki’s Granola Art Director: William Heapps Designer: William Heapps Photographer: Yoshiki Hagihara
Design Firm: ProAmpac, Cincinnati OH Client: Theo Chocolate Title: Theo Chocolate Clusters Art Director: Emily Raffensperger Designer: Emily Raffensperger Illustrator: Emily Raffensperger Photographer: Rebecca Pirwitz
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: pfw design, Cape Neddick ME Client: Anthony’s Food Shop Title: Anthony’s Small Batch Roasters Art Director: Patience F. Williams Designer: Patience F. Williams
Design Firm: Retail Voodoo, Seattle WA Client: Living Intentions Title: Living Intentions Packaging and Brand Strategy Art Director: David Lemley Designers: Jessica Lennard, Eric Wyttenbach, Yuri Shvets, David Phillips, Taro Sakita Photographer: David Clugston
Design Firm: Royal Image Group, Brooklyn NY Client: Zazers Title: Zazers TidBite Candy Creative Director: Yanky Horowitz Designer: Yanky Horowitz
Design Firm: S2 Design Group, New York NY Client: The Dannon Company Title: Danimals Collector’s Series Creative Director: Eileen Strauss Design Director: Anne Simon
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Design Firm: S2 Design Group, New York NY Client: Pepperidge Farm Title: Goldfish Organic Wheat Snack Crackers Creative Director: Eileen Strauss Design Director: Lauretta Worm Ahlstrand
Design Firm: S2 Design Group, New York NY Client: Pepperidge Farm Title: Goldfish Mix Creative Director: Eileen Strauss Design Director: Anne Simon
Design Firm: S2 Design Group, New York NY Client: Sabra Dipping Company Title: Sabra Limited Edition Creative Director: Eileen Strauss Design Diretor: Wil Rodriguez
Design Firm: Safari Sundays, New York NY Client: Misha Title: Misha Quark Art Director: Adam Walko Designer: Ilana Addis Senior Account Manager: Kate Dell’aquila
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Safari Sundays, New York NY Client: Magrove Estates Title: The Drop Canned Wine Art Director: Adam Walko Designer: Matt Smiroldo Senior Account Manager: Kate Dell’aquila Account Manager: Clifford Horowitz
Design Firm: Schreiber Foods, Green Bay WI Client: Heluva Good! Title: Cheese Packaging Redesign Designers: Erin Kreuger, Jessica Marler Illustrator: Erin Kreuger Photographer: Steve Kresin
Design Firm: Seth Design Group, Ocean City MD Client: Maki Shop Title: Maki Shop Japanese Hand Rolls Designer: Allison Seth Illustrator: Steven Drum Photographer: Joy Asico
Design Firm: Sloat Design Group, Petaluma CA Client: Beet Generation Farm Title: Beet Generation Farm Pasta Line Art Director: Carrie Dufour Designer: Emma Williams
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A MORE CREATIVE PACKAGING MEDIUM As a packaging designer you’re always looking for inventive ways to support your clients’ branding
IN VISUAL PACKAGING, LEADERSHIP STANDS OUT. No one has the global scale and experience of HLP Klearfold (we’re the world’s largest). No one is committing more to technology investment and process innovation. No one is more intent on delivering customer satisfaction.
and to get their products noticed on the shelf. Have you considered printed clear packaging lately? Klearfold® packaging offers many structural design options, all of which showcase products beautifully, create exciting aesthetics, and promote a value-added perception. And well-designed visual packaging has a proven track record of enhancing brand performance. HLP Klearfold is the world’s leading producer and will support you with unmatched structural design expertise and with full-color rapid prototyping. And we will support your clients with industry-leading technology and the capacity for large, multinational launches. Let us help you execute your vision for packaging that looks and performs well beyond the ordinary.
www.hlpklearfold.com • info@hlpklearfold.com • (888) 457-7225
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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES
Design Firm: Sloat Design Group, Petaluma CA Client: House Foods Title: Go Umami Art Director: Carrie Dufour Designer: Andy Yanchunis
Design Firm: Smith Design, Morristown NJ Client: Swiss Valley Farms Title: AmaBlu Packaging Art Directors: Glenn Hagen, Tim Williams Designers: Jane Sayer, Jamie Basile, Mike Doyle
Design Firm: Smith Design, Morristown NJ Client: B&G Foods Title: Green Giant Innovation Platform Art Directors: Glenn Hagen, Jenna Smith Designers: Miles Hoffman, Kenneth Kiger Illustrators: Angel Souto, Kenneth Kiger Photographer: Mark Ferri
Design Firm: Smith Design, Morristown NJ Client: Hormel Foods Title: Hormel Culinary Pairings Art Directors: Melissa Mullin Sadowski, Jenna Smith Designers: Melissa Mullin Sadowski, Gayle Sahler Illustrator: Angel Souto
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Design Firm: Smith Design, Morristown NJ Client: Ito En North America Title: Matcha LOVE RTD Art Director: Glenn Hagen Designer: Glenn Hagen Illustrators: Angel Souto, Kenneth Kiger
Design Firm: sparc, inc., Winnetka IL Client: A Scenic Road Title: Travel to France Coffee Cup Sleeve Art Director: Richard Cassis Designer: Richard Cassis Illustrator: Richard Cassis Photographer: Richard Cassis
Design Firm: Stacy Karsen LLC, Chicago IL Client: Simple Mills Title: Sea Salt Crackers Art Director: Stacy Karzen Designer: Stacy Karzen Illustrator: Stacy Karzen Photographer: Sara Remmington
Design Firm: Stapley-Hildebrand, San Francisco CA Client: Community Coffee Company Title: Porch Breeze Iced Tea Art Director: Aaron Stapley Designer: Seth Coronis
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Design Firm: Strategia Design, Oakton VA Client: MeatCrafters Title: Skinny Salamisâ„¢ Art Director: Kurt Scaggs Designer: Candy Piemonte Illustrator: David Harrington Founder/CEO: Deborah Ginsburg
Design Firm: Test Monki, The Woodlands TX Client: LeafWorks LLC Title: Matra Tea Packaging Art Director: Suzy Simmons Designers: Gabby Nguyen, Yiwen Lu
Design Firm: Test Monki, The Woodlands TX Client: LeafWorks LLC Title: Teala Packaging Art Director: Suzy Simmons Designers: Gabby Nguyen, Yiwen Lu
Design Firm: The Biondo Group, Stamford CT Client: The Hain Celestial Group, Inc. Title: Boston Popcorn Art Director: Gary Labra Designers: Meg Russell, Mark Davis Photographer: Jerry Errico
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Design Firm: The Biondo Group, Stamford CT Client: The Hain Celestial Group, Inc. Title: Twisted Grains Bread Art Director: Meg Russell Designer: Meg Russell
Design Firm: The Biondo Group, Stamford CT Client: The Hain Celestial Group, Inc. Title: Terra Real Freeze Dried Fruit Designer: Meg Russell Photographer: Jerry Errico
Design Firm: The Creative Pack, Manhattan Beach CA Client: Dotta Foods Title: Dotta World Gourmet Quinoa Pots Art Director: Danielle Beal Designers: Heather Storie, Paola Ip, Corey Czer, Emma Tung
Design Firm: The Creative Pack, Manhattan Beach CA Client: Good Citizens Title: Good Citizens Mac N’ Cheese Art Director: Danielle Beal Designer: Paola Ip
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Design Firm: Tompert Design, Palo Alto CA Client: Melina’s Title: Citrus Confections Art Director: Claudia Huber Tompert Designers: John H. Godbee, Lisa Kaminar Brown
Design Firm: Ultra Creative, Minneapolis MN Title: Title: Bohematherapy Art Director: JoEllen Martinson Davis Designers: Jess Hill, Jared Welle, Sutasinee Seitz, William Burns Copywriter: William Burns Production: Julie Clark, Carolyn Weatherhead Digital: JoEllen Martinson Davis, Sutasinee Seitz
Design Firm: Vital Design Group, Southlake TX Client: Naturicas Title: Naturicas Packaging Designer: Adam Helm Photographer: Alan De Herrera
Design Firm: Vital Design Group, Southlake TX Client: Atkinson Candy Title: Atkinson Fall Caramels Designer: Adam Helm
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Design Firm: Vital Design Group, Southlake TX Client: Atkinson Candy Title: Atkinson Halloween Art Director: Dana Agostino Designer: Ivan Aguiar
Design Firm: WFM (William Fox Munroe), Shillington PA Client: Dieffenbach’s Potato Chips Title: UGLIES Potato Chips Art Director: Brian Harper Designer: Mike Amole
Design Firm: WFM (William Fox Munroe), Shillington PA Client: Side Delights Title: Side Delights Flavorables Art Director: Joshua Samolewicz Designer: Arren Dawinan
Design Firm: WhiteWave, Broomfield CO Client: Horizon Title: Good & Go Creative Director: Kae Penner-Howell Art Director: Kate Coslett Designer: David Morton Illustrator: Kate Coslett Copywriter: Kae Penner-Howell Photographer (Packaging): Noel Barnhurst
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AMERICAN PACKAGE DESIGN AWARDS | ELECTRONICS + COMPUTERS
Design Firm: Brian Schultz Design, Wildwood MO Client: Practecol Inc. Title: GuardzillaÂŽ Video Security Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Clean Clear Creative, East Freetown MA Client: Navionics Title: Navionics Package Design Series Art Director: Rosanne (Romiglio) Menard Designer: Rosanne (Romiglio) Menard Illustrator: Rosanne (Romiglio) Menard
Design Firm: Dell/Experience Design Group, Round Rock TX Client: Dell Inc. Title: Dell Packaging Update Art Director: Andrea Cole Design: Experience Design Group Photographer: Dell Blue Photo Studio
Design Firm: LAM Design, Pleasantville NY Client: Duracell Title: Duracell Brand Redesign
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Design Firm: Nabi/Mattel, El Segundo CA Title: Title: Mattel Branded Tablets Powered By Nabi Creative Director: Dan Miyahara Senior Graphic Designer: Vitor Bonates Senior Production Designer: Armer Amante Packaging Engineer: River Rodibaugh Senior Project Manager: Chompit Worasuit Digital Image: Related Grey Printing: Wictle International Company Ltd.
Design Firm: Net Health, Pittsburgh PA Title: Title: Happy Monkey Teaser Package (a.k.a Flippin’ Monkey) Art Director: Renee Vandall Designer: Melissa Hubans Copywriter: Erika Conefry Strategist: Erika Conefry
Design Firm: Smith Design, Morristown NJ Client: Sakar International Title: Vivitar Art Director: Glenn Hagen Designer: Mike Doyle Illustrator: Kenneth Kiger
Design Firm: Synergy Enterprises, Inc., Silver Spring MD Client: Substance Abuse and Mental Health Services Administration (SAMHSA) Title: Talk. They Hear You. Music CD Package Art Director: Maggie Bray Designer: Maggie Bray Photographer: Dominick Totino
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AMERICAN PACKAGE DESIGN AWARDS | MUSIC + ENTERTAINMENT
Design Firm: Disc Graphics, Hauppauge NY Client: Paramount Home Entertainment Title: Star Trek Enterprise: The Complete Series on DVD Art Director: Nina Edrosa
Design Firm: Little Lady Studio, Austin TX Client: Four Seasons Serengeti Title: Voice of Maasai ft. Nemaa Koshuma Album Art Director: Jessica Jansen Designer: Jessica Jansen Papers: ENVIRONMENT® Papers, Smooth, Ultra Bright White, #100C, learn more at neenahpaper.com
Design Firm: Stapley-Hildebrand, San Francisco CA Client: Greg Loicano Title: Songs From a Golden Dream Art Directors: Aaron Stapley, Jason Hildebrand, Greg Loicano Designer: Seth Coronis Illustrator: Carolina Loicano Photographers: Andrew Quist, Ric D. Rudgers Production: Jason Hildebrand
Design Firm: Ticketmaster Client: Ticketmaster North America Title: Ticketmaster New Hire Box Art Director: Peter Michels Designer: Cliff Little Photographer: Cliff Little
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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL
Design Firm: Anthem Worldwide, New York NY Client: GetSafe Title: GetSafe Home Security Designer: Geoff Phillips Director of Structural Design: Tim James Production Manager: Jeff Allison
Design Firm: BOLTGROUP, Charlotte NC Client: Comfort Revolution Title: Sealy Cool Flip Bedding Collection VP of Creative: Bree Basham Art Director: Peyton Green Designer: Alyssa Baker Photographer: Dave Sulwer Retoucher: JoAnn Barnes
Design Firm: Brand Zoo, Hillsborough CA Client: Cowboy Brand Charcoal, LLC Title: Cowboy Brand Hardwood Briquets Art Director: Courtney Reeser Designer: Mary Whalley
Design Firm: Brian Schultz Design, Wildwood MO Client: Manna Pro® Title: New Poultry Items Art Director: Brian Schultz Designer: Brian Capstick
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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL
Design Firm: Brian Schultz Design, Wildwood MO Client: Willert Home Products Title: EnozÂŽ Moth Balls Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Conair Corporation, Stamford CT Client: Conair Home Title: Shower Prints Collection Art Director: Sue Chacho Photographer: Chris Hobson Retoucher: Kati Sol
Design Firm: domo domo International Marketing Group, Cincinnati OH Client: Edgewell Personal Care Title: Wet Ones Under the Sea Travel Pack Creative Director: Carl Walker Designer: Penney DellaValle
Design Firm: Invok Brands, New York NY Client: Bed Bath & Beyond Title: Wamsutta Vintage Art Director: Richard Shear
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Design Firm: Proactive Packaging & Display, Ontario CA Client: Kent Landsberg Company Title: Hilti 24" Floor Saw Blade Customer Service Manager: Memo Gonzalez
Design Firm: Protect-A-Bed, Wheeling IL Title: Title: ZEFIRO Pillow Packaging Art Director: Nadia Maykova Designers: Marie Hackert, Nadia Maykova
Design Firm: Robert Bosch Tool Corporation, Mt. Prospect IL Client: Robert Bosch Tool Accessories - North America Title: Universal Set Case Art Director: David A. Cieslik Designer: Joe M. Abbeduto Illustrator: Joe M. Abbeduto Photographer: Blackbox Studios Package Structure Design: Adrian Vagnoni
Design Firm: TricorBraun, St. Louis MO Client: Envirocon Technologies/Lemi Shine Title: Lemi Shine Dish Soap Design: TricorBraun Design and Engineering
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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL
Design Firm: Weiler Abrasives Group, Cresco PA Title: Metal Fabrication Roughneck Max Sample Pack Art Director: Erik Battle Designer: Erik Battle Photographer: Erik Battle
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AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES
Design Firm: DRC, Naperville IL Client: LCI Brands Title: LCI Sporting Goods Packaging Art Director: Matt Clemens Designers: Juyoung Kim, Alex Lee
Design Firm: JL Marine Systems, Inc., Tampa FL Client: Power-Pole Title: Power-Pole Hydraulic Anchor Packaging Art Director: Scott Hereford Designer: Scott Hereford Photographer: Scott Hereford VP Sales and Marketing: Robert Shamblin Marketing Director: Barry Wallace
Design Firm: JL Marine Systems, Inc., Tampa FL Client: Power-Pole Title: Power-Pole Drift Paddle Packaging Art Director: Scott Hereford Designer: Scott Hereford VP Sales and Marketing: Robert Shamblin Marketing Director: Barry Wallace
Design Firm: JL Marine Systems, Inc., Tampa FL Client: Power-Pole Title: Micro Anchor Packaging Art Director: Scott Hereford Designer: Scott Hereford Photographer: Michael Montini VP Sales and Marketing: Robert Shamblin Marketing Director: Barry Wallace
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AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES
Design Firm: JL Marine Systems, Inc., Tampa FL Client: Power-Pole Title: Micro Anchor Accessories Packaging Art Director: Scott Hereford Designer: Scott Hereford Photographer: Michael Montini VP Sales and Marketing: Robert Shamblin Marketing Director: Barry Wallace
Design Firm: Mattel, Inc., El Segundo CA Title: tokidoki® Barbie® Doll Black and Platinum Labels Designer: Janet Tsuei Illustrator: Simone Legno for tokidoki Copywriter: Anna Ziss-Patton Engineer: Kambiz Betaharon Director: Corinne Maffin Vice President: Peter Helenek
Design Firm: Mattel, Inc., El Segundo CA Title: Andy Warhol® Barbie® Doll Designer: Sal Velazquez Copywriter: Anna Ziss-Patton Engineer: Kambiz Betaharon Manager: Suzanna Lakatos Director: Corinne Maffin Vice President: Kim Culmone
Design Firm: Mattel, Inc., El Segundo CA Title: MOSCHINO Barbie® Doll Designer: Janet Tsuei Copywriter: Anna Ziss-Patton Engineer: Kambiz Betaharon Manager: Suzanna Lakatos Director: Corinne Maffin Vice President: Kim Culmone
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Design Firm: Mattel, Inc., El Segundo CA Title: Oscar de la Renta Bride Barbie® Doll Designers: Suzanna Lakatos, Alex Cadena Copywriter: Eleanor Oliver Engineer: Kambiz Betaharon Manager: Suzanna Lakatos Director: Corinne Maffin Vice President: Kim Culmone
Design Firm: Mattel, Inc., El Segundo CA Title: Ava DuVernay Barbie® Doll Designer: Michael Sawina Copywriter: Eleanor Oliver Engineer: Kambiz Betaharon Manager: Suzanna Lakatos Director: Corinne Maffin Vice President: Kim Culmone
Design Firm: Mattel, Inc., El Segundo CA Title: #TheBarbieLook™ Barbie® Dolls Designers: Michael Sawina, Samantha Ventura, Alex Cadena Copywriter: Alexandra Fink Engineer: Kambiz Betaharon Manager: Suzanna Lakatos Director: Corinne Maffin Vice President: Kim Culmone
Design Firm: Mattel, Inc., El Segundo CA Title: Batman™ V Superman™ Dawn of Justice Barbie® Dolls Designer: Sal Velazquez Copywriter: Eleanor Oliver Engineer: Kambiz Betaharon Manager: Suzanna Lakatos Director: Corinne Maffin Vice President: Kim Culmone
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AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES
Design Firm: Mattel, Inc., El Segundo CA Title: Barbier® Fashionistas® Doll and Fashion Assortment Designer: Vicky Gevorkyan Copywriter: Alexandra Fink Engineer: Marissa Laver Manager: Brett Cambria Director: Corinne Maffin Vice President: Kim Culmone
Design Firm: Mattel, Inc., El Segundo CA Title: Star Trek™ The Original Series Vina Barbie® Doll Designer: Tyler Russell Illustrator: Jeff Mangiat Copywriter: Alexandra Fink Engineer: Steve Fireman Manager: Suzanna Lakatos Director: Corinne Maffin Vice President: Kim Culmone
Design Firm: Mattel, Inc., El Segundo CA Title: Cars Precision Series Die-Cast Vehicles Assortment Designers: Jennifer Yang, Bobby Chan Copywriter: Amanda Egan Engineer: David Lochner, Dennis Yu Director: Matt Alford Manager: Karen Taylor
Design Firm: Mattel, Inc., El Segundo CA Title: Monster High® Zomby Gaga™ Designer: Whitney Jeffries Illustrator: Darko Dordevic Copywriter: Elaine Gant Engineer: Lauren Yee Director: Elaine DeHoyos Manager: Lauren Pimentel
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Design Firm: Mattel, Inc., El Segundo CA Title: Skip-Bo 50th Anniversary Package Designer: Harout Keuroghlian Copywriter: Jim Lincoln Engineer: Cindy Mason Manager: Eric Josephbek
Design Firm: Mattel, Inc., El Segundo CA Title: My Mini MixieQ’s™ Branding Designers: Corey Neukom, Jessica Garvin Copywriter: Jami Burke Engineer: Jason Reopell Director: Matt Alford Manager: Ryan Buynak
Design Firm: Mattel, Inc., El Segundo CA Title: Thundercats™ Brand Architecture Designers: Jason Langston, Katherine Benecke, Cesar Torres Illustrator: Warner Bros. Entertainment Inc. Copywriter: Tiffany Walton Engineer: Adam O’Connor Director: Matt Alford Manager: Livia Roustan
Design Firm: Mattel, Inc., El Segundo CA Title: Ever After High® Royal and Rebel Doll Rebrand Designers: Diane Lee, Julie Lee Illustrators: Carla Alford, Helen Huang, Mona Daly, Fiona Gibert Copywriter: Robert Rudman Engineer: Christopher Hawkins Manager: Annie Yu Director: Elaine DeHoyos
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AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES
Design Firm: Mattel, Inc., El Segundo CA Title: Ever After High® Dragon Games Dolls Designers: Patty Groves, Diane Lee Illustrators: Carla Alford, Helen Huang, Mona Daly, Jay Ju Copywriter: Robert Rudman Engineer: Christopher Hawkins Manager: Annie Yu Director: Elaine DeHoyos
Design Firm: Mattel, Inc., El Segundo CA Client: DC Comics & Warner Bros. Entertainment Title: DC Super Hero Girls® Katana ComicCon Exclusive Designer: Roy Juarez Illustrators: Kellee Riley, Picture Plane Copywriter: Eric Hardie Engineer: David Magde, Lauren Yee Managers: Debi Laezman, Lauren Pimentel Director: Elaine DeHoyos
Design Firm: Mattel, Inc., El Segundo CA Title: Monster High® Core Dolls Rebrand Designers: Shevaun Seene, Kristin Levesque, Britney Asao, Whitney Jeffries, Julie Lee Illustrator: Kellee Riley Copywriter: Elaine Gant Engineer: Lauren Yee Manager: Lauren Pimentel Director: Elaine DeHoyos
Design Firm: Mattel, Inc., El Segundo CA Title: Monster High® Finnegan Wake™ Fan Vote Designer: Shevaun Seene Illustrator: Kellee Riley Copywriter: Eric Hardie Engineer: Lauren Yee Manager: Lauren Pimentel Director: Elaine DeHoyos
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Design Firm: Mattel, Inc., El Segundo CA Client: SONY Title: Monster High® Ghostbusters™ Frankie Stein™ ComicCon Exclusive Designer: Shevaun Seene Illustrator: SONY Copywriter: Elaine Gant Engineer: Lauren Yee Manager: Lauren Pimentel Director: Elaine DeHoyos
Design Firm: Mattel, Inc., El Segundo CA Title: Monster Highr ShriekWrecked™ Designer: Shevaun Seene Copywriter: Elaine Gant Engineer: Lauren Yee Manager: Lauren Pimentel Director: Elaine DeHoyos
Design Firm: Nabi/Mattel, El Segundo CA Title: Nabi CompeteT POS Creative Director: Dan Miyahara Designer: Nick Chiodo Illustrators: Vitor Bonates, Sei Nakashima, Joshua Lee Senior Production Designer: Armer Amante Packaging Engineer: River Rodibaugh Senior Project Manager: Chompit Worasuit Printing: Wictle International Company Ltd.
Design Firm: Mattel/Fisher-Price, New York NY Title: 2016 San Diego Comic Con Thomas & Friends™ DC Super Friends™ MINIS Art Director: Lisa Allard Designer: Devin Flood Illustrator: Tom McWeeney Copywriter: Paul Castiglia Structure: John Brandinelli
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AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES
Design Firm: The Haywire Group, Springfield MA Title: Slow Pokeâ„¢ Card Game Art Director: Ryan Noonan Designer: Ryan Noonan Illustrators: Kevin Hill, Ryan Noonan
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Design Firm: WFM (William Fox Munroe), Shillington PA Client: Zippo Manufacturing Company Title: Zippo Outdoor Packaging Art Director: Joshua Samolewicz Designers: Rebecca Ulsh, Steve Gehret, Arren Dawinan
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AMERICAN PACKAGE DESIGN AWARDS | BABIES + CHILDREN
Design Firm: Elu Creative Design, Penngrove CA Client: Tinker + Muse Title: Klee Kids Magical Hair & Body Care Art Director: Alexandra Rubin Designer: Alexandra Rubin Illustrator: Alexandra Rubin Photographers: Alexandra Rubin, Elizabeth Linde, Kristin Sabena
Design Firm: Flood Creative, Irvington NY Client: Medek Labs Title: High Street Formulas Art Director: Stuart Whitworth Designer: Melissa Piombo
Design Firm: Graphic Ideation Group-Dorel Juvenile, Foxboro MA Title: Safety 1st Mombella Linelook Creative Director: Lynn Dowling Design Lead: Scott Horton Designers: Megan Hotchkiss, Michelle David, Tracy Dwyer, Jo Eaton Photographer: Glenn Giese Copywriter: Mike Slaven Structure: Jay Dancer
Design Firm: LAM Design, Pleasantville NY Client: First Quality Title: Cuties Complete Care Diaper Brand Invention
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AMERICAN PACKAGE DESIGN AWARDS | BABIES + CHILDREN
Design Firm: Seventh Generation, Burlington VT Title: Diaper Packaging Art Director: Michael Versluys Designer: Sara Mathieu Photographer: Julianna Brazil
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Design Firm: Zack Group LLC, Croton-On-Hudson NY Client: Nestlé Nutrition Title: Gerberr Lil’ Beanies Art Director: Jeff Zack Designer: The Zack Group Team Photographer: Aaron Renzy
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AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS
Design Firm: Brian Schultz Design, Wildwood MO Client: Manna Pro® Title: Nutri-Vet® Dog Biscuits Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Brian Schultz Design, Wildwood MO Client: Treat Planet™ Title: Snicky Snaks® Organic Oven Baked Dog Treats Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Brian Schultz Design, Wildwood MO Client: Treat Planet™ Title: Snicky Snaks® Organic Dog Treats Art Director: Brian Schultz Designer: Brian Capstick
Design Firm: Brian Schultz Design, Wildwood MO Client: Treat Planet™ Title: Snicky Snaks® Bulk Treat Bar Art Director: Brian Schultz Designer: Brian Capstick
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AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS
Design Firm: Hughes Design Group, Norwalk CT Client: Wellpet Title: Wellness TruFood Make It Fresh Art Director: Greg Martin Designer: Jamie Teska
Design Firm: Ideas that Kick, Minneapolis MN Client: Middle West Distributors Title: Born Free Pet Food Packaging Art Director: Stefan Hartung Designers: Ariel Hung, Lindsey Johnson Copywriter: Brian Beatty
Design Firm: Mark Topczewski Creative, Waterford WI Client: Emerald Pet Foods Title: Fresh Smileezz Dog Dental Chews Art Director: Mark Topczewski Designer: Mark Topczewski Illustrators: Guy Allen, Lauren Crawford Photographers: Mike Croate, MP2
Design Firm: Matrix Partners, Chicago IL Client: Nature’s Logic Pet Food Title: Nature’s Logic Package Design Art Director: Dennis Abelson Designer: Laura Wilkens Account Manager: Rebecca Tomala
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Design Firm: Spectrum Brands - Pet, Home & Garden Division, Earth City MO Title: Nature’s Miracle® Redesign Design: Spectrum Brands - Pet, Home & Garden Division
Design Firm: Spectrum Brands - Pet, Home & Garden Division, Earth City MO Title: ProSense® Redesign Art Director: Ken Benedek Design: Spectrum Brands - Pet, Home & Garden Division
Design Firm: Spectrum Brands - Pet, Home & Garden Division and Chase Design, Earth City MO Title: Healthy Hide® Redesign Art Direction: Spectrum Brands - Pet, Home & Garden Division Design: Chase Design
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AMERICAN PACKAGE DESIGN AWARDS | FASHION, APPAREL + ACCESSORIES
Design Firm: Epstein Creative Group, Rockville MD Client: Myself Belts Inc. Title: Myself Belts Packaging Art Director: Alizah Epstein Designer: Kristi King Illustrators: Mary Lankester, Alizah Epstein
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AMERICAN PACKAGE DESIGN AWARDS | LUXURY PACKAGING
Design Firm: CO Projects, Portland OR Client: Umpqua Private Bank Title: Umpqua Private Bank Welcome Kit Art Directors: Marc Cozza, Rebecca Cohen Illustrator: Craig Conahan Copywriter: Palmer Patterson Project Manager: Spike Selby Printers: Premier Press, Egg Press Box Fabrication: Narwhal MFG Paper: ENVIRONMENT速 Papers, RAW速, Wrought Iron, #130 DTC, learn more at neenahpaper.com
Design Firm: Ellen Bruss Design, Denver CO Client: MCA Denver Title: Luminocity Invite Creative Director: Ellen Bruss Art Director: Ken Garcia Designer: Emily Fitzgerald Director of Structural Design: Tim James Production Manager: Jeff Allison
Design Firm: Jess Glebe Design + C.R. Copywriting, Huntington Valley PA Title: Title: Break the Mold: Limited Edition Chocolates Holiday Gift Art Director: Jess Glebe Designer: Jess Glebe Copywriter: Caitlin Riley, C.R. Copywriting Paper: NEENAH速 Box Wrap, Premium Collection, learn more at neenahpackaging.com
Design Firm: Printing Concepts, Inc., Erie PA Client: Westminster College Title: Inauguration of the Fifteenth President Invite Art Director: Betsy Hildebrand, Westminster College Designer: Betsy Hildebrand, Westminster College Paper: CLASSIC COLUMNS速, DTC #120, learn more at neenahpaper.com
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AMERICAN PACKAGE DESIGN AWARDS | SUSTAINABLE PACKAGING
Design Firm: Commit to Green Inc., New York NY Client: Commit to Greenâ„¢ Title: Bags On A Mission! Art Director: Shien-ru Tsao Designer: Gizelle Ferrer
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Design Firm: Iconicity Works llc Client: Seajoy Title: Seajoy Sustainable Shrimp Retail Packaging Art Director: Catherine Oller Designer: Catherine Oller Photographer: Christopher Conrad Food Styling: Patty Wittman
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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING
Design Firm: Anthem Worldwide, Mississauga ON Client: Wal-Mart Stores Title: Great Value Ice Cream Novelties Art Director: Tracey Ujfalussy Designer: Tara Torikian Illustrators: Glen Halsey, Worthen Design
Design Firm: Anthem Worldwide, Mississauga ON Client: Wal-Mart Stores Title: Sam’s Choice Art Director: Tracey Ujfalussy Designers: Nazly Parvizian, Steve Van Rooy Illustrator: Glen Halsey
Design Firm: COE Design, San Diego CA Client: SessionSavers Title: SessionSavers Private Label Packaging Art Director: Laura Coe Wright Designer: Tracy Castle
Design Firm: Conair Corporation, Stamford CT Client: Cezanne Title: Cezanne Rebranding Art Director: Gayle Ciccia Designer: Alisa Vanacore Photographer: Peter Pezzella
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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING
Design Firm: Dragon Rouge, New York NY Client: CVS Health Title: Beauty 360 Package Design Creative Director: Rietje Becker Design Director: Craig Hench Senior Designer: Yoon Seuk
Design Firm: E & J Gallo Winery/Creative Services, Modesto CA Title: Root & Vine Package Design Art Director: Joel Tucker Designer: Eric Le
Design Firm: Eighty Twenty, Pittsburg PA Client: Sprouts Farmers Market Title: Sprouts French Macarons Creative Director: Casey DeCarlo VP of Design: Steve Beckman Designer: Diana Atkins Photographer: BDP Photography
Design Firm: Eighty Twenty, Pittsburg PA Client: Sprouts Farmers Market Title: Sprouts French Sodas Creative Director: Casey DeCarlo VP of Design: Steve Beckman Designer: Diana Atkins
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Design Firm: Eighty Twenty, Pittsburg PA Client: Sprouts Farmers Market Title: Sprouts Popcorn Creative Director: Casey DeCarlo VP of Design: Steve Beckman Designer: Diana Atkins
Design Firm: Eighty Twenty, Pittsburg PA Client: Sprouts Farmers Market Title: Sprouts Veggie Burgers Creative Director: Casey DeCarlo VP of Design: Steve Beckman Designer: Diana Atkins Photographer: BDP Photography
Design Firm: Fifth Letter, Winston-Salem NC Client: IFB Solutions Title: Wipes Packaging Art Director: Elliot Strunk Designers: Valecia Hopper, Jan Badger, Kei Kato
Design Firm: Finished Art Inc., Atlanta GA Title: Kandyscope Holiday Cards Art Directors: Donna Johnston, Marco DiCarlo Designers: Sutti Sahunalu, Chauncey Harpel, Jessica Hurrell, Saba Niaki, Carrie Ingalls
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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING
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Design Firm: Galileo Global Branding Group, Stamford CT Client: Market District Title: Market District Coffee Drink Design: Galileo Global Branding Group
Design Firm: Galileo Global Branding Group, Stamford CT Client: Market District Title: Market District Granola Design: Galileo Global Branding Group
Design Firm: Galileo Global Branding Group, Stamford CT Client: Market District Title: Market District Snack Nuts Design: Galileo Global Branding Group
Design Firm: Galileo Global Branding Group, Stamford CT Client: Tops Title: Tops Salsa Design: Galileo Global Branding Group
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Design Firm: MassMutual Financial Group/studio m, Springfield MA Client: Pharmaceutical Product Development, LLC Title: Destination: Retirement Designer: Marcin Witruszynski Project Manager: Kevin Brady
Design Firm: Meyocks, West Des Moines IA Client: Hy-Vee Title: Baraboo Twisted Stem Art Director: Rawley King Designers: Anna Garnant, Kelsey Johnston
Design Firm: Meyocks, West Des Moines IA Client: Hy-Vee Title: That’s Smart Art Director: Trenton Burd Designers: Anna Garnant, Kelsey Johnston, Levi Ward Illustrator: Rawley King
Design Firm: Meyocks, West Des Moines IA Client: Hy-Vee Title: Til the Cows Come Home Art Director: Trenton Burd Designers: Anna Garnant, Rawley King Illustrator: Trenton Burd
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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING
Design Firm: Miranda Creative, Inc., Norwich CT Client: Bishop’s Orchards Farm & Market Winery Title: Refresh Labels Art Director: Tomasz Kazmierczak Designer: Tomasz Kazmierczak Photographer: Winter Caplanson
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NC Client: Fairway Market Title: Fairway Private Label Coconut Flour and Milks Art Director: Nancy Frame Designer: Nancy Frame
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AMERICAN PACKAGE DESIGN AWARDS | P-O-P, POSTERS + SIGNS
Design Firm: Asurion, Bridgewater NJ Client: Guitar Center Title: Endless Summer. Endless Fun Poster Art Director: John Elter Designer: Nancy Hagen Copywriter: Mike Melone Project Manager: Saundra Ellis Marketing Managers: Donna Bonfield, Laura Lechner
Design Firm: CCA Global Partners, Manchester NH Client: Carpet One Floor & HomeÂŽ Title: Coop P-O-P Art Director: Lisa Andreasen Designer: Lisa Andreasen Illustrator: Lisa Andreasen Paper: SO.SILKÂŽ Papers, Super Smooth, Cover, learn more at neenahpaper.com
Design Firm: Carol Sullivan Design, Lawrenceville NJ Client: Kilwins Chocolates Franchise, Inc. Title: Kilwins Fall 2016 Signage Art Director: Ron Brunette (Kilwins Chocolates Franchise) Designer: Carol Sullivan Illustrator: Carol Sullivan Photographer: Scott Paquette
Design Firm: Jane Lee Design, Ltd., Saint Augustine FL Client: The Good Toy Group Title: Holiday Signs Design Art Director: Jane Lee Designer: Jane Lee Illustrator: Jane Lee Photographer: Favorite Studios
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AMERICAN PACKAGE DESIGN AWARDS | P-O-P, POSTERS + SIGNS
Design Firm: Kaiser Permanente, Rockville MD Title: Title: KP Todos Supermarket Campaign Art Director: Jason Wennet Designer: Victoria Hochstein Copywriter: Tim Snead Production Manager: Robin Roome
Design Firm: San Francisco Salt Company, Hayward CA Title: Pier 39 Environmental Graphics Art Director: Ryan D. Herras Designers: Ryan D. Herras, Bernice Ricalde
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Design Firm: Protect-A-Bed, Wheeling IL Title: ZEFIRO Instructional Posters Art Director: Nadia Maykova Designer: Marie Hackert
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AMERICAN PACKAGE DESIGN AWARDS | KIOSKS + DISPLAYS
Design Firm: Andon Guenther Design, Denver CO Client: EvolveÂŽ Brand Title: Tradeshow/Sampling Booth Art Director: C. Andon Guenther Designers: C. Andon Guenther, Brian Roash Account Manager: Ian Macdonald
Design Firm: Carol Sullivan Design, Lawrenceville NJ Client: Kilwins Chocolates Franchise, Inc. Title: Kilwins Christmas Display - Gondola Unit Art Director: Ron Brunette (Kilwins Chocolates Franchise) Designer: Carol Sullivan Illustrator: Carol Sullivan Photographer: Scott Paquette
Design Firm: E & J Gallo Winery/Creative Services, Modesto CA Title: Apothic Cemetery Gates Art Director: Emil Sandman Designer: Jordi Camps Industrial Engineer: Jason Higgins
Design Firm: E & J Gallo Winery/Creative Services, Modesto CA Title: Apothic October Window Art Director: Emil Sandman Designer: Jordi Camps Industrial Engineer: Jason Higgins
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AMERICAN PACKAGE DESIGN AWARDS | KIOSKS + DISPLAYS
Design Firm: E & J Gallo Winery/Creative Services, Modesto CA Title: Carnivor Devour Life Display Art Director: Emil Sandman Designer: Jordi Camps
Design Firm: E & J Gallo Winery/Creative Services, Modesto CA Title: Dark Horse Metal Horse Structure Art Director: Todd Everett Designer: Jennie McGee
Design Firm: E & J Gallo Winery/Creative Services, Modesto CA Title: Dark Horse Summer Games Structure Art Director: Todd Everett Designer: Jennie McGee
Design Firm: Ellen Bruss Design, Denver CO Client: NAVA Real Estate Development Title: Lakehouse Sales Center Interactive Kiosk Creative Director: Ellen Bruss Art Director: Ken Garcia Designer: Michelle Merlin
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AMERICAN PACKAGE DESIGN AWARDS | GIFTWRAP, BAGS + TAKEOUT
Design Firm: Carol Sullivan Design, Lawrenceville NJ Client: Kilwins Chocolates Franchise, Inc. Title: Kilwins Holiday Gift Wrap Art Director: Ron Brunette (Kilwins Chocolates Franchise) Designer: Carol Sullivan Illustrator: Carol Sullivan Photographer: Scott Paquette
Design Firm: Design With Heart, Worthington OH Title: Valentine Heart Gift Wrap Art Director: Jason Bradley-Krauss Designers: Jason Bradley-Krauss, MJ Vukadin Illustrators: Jason Bradley-Krauss, MJ Vukadin Paper: CLASSIC CREST®, Solar White, #70 Text, learn more at neenahpaper.com
Design Firm: Design With Heart, Worthington OH Title: Holiday Dot Gift Wrap Art Director: Jason Bradley-Krauss Designers: Jason Bradley-Krauss, MJ Vukadin Illustrators: Jason Bradley-Krauss, MJ Vukadin Paper: CLASSIC CREST®, Solar White, #70 Text, learn more at neenahpaper.com
Design Firm: Design With Heart, Worthington OH Title: Mint Snowflake Gift Wrap Art Director: Jason Bradley-Krauss Designers: Jason Bradley-Krauss, MJ Vukadin Illustrators: Jason Bradley-Krauss, MJ Vukadin Paper: CLASSIC CREST®, Solar White, #70 Text, learn more at neenahpaper.com
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AMERICAN PACKAGE DESIGN AWARDS | GIFTWRAP, BAGS + TAKEOUT
Design Firm: JGA Marketing, Coral Springs FL Title: Title: Holiday Pizza-Tee Art Director: Jose Huguez Designer: Melissa Grilli-Meunier Photographer: Anthony Anchante Paper: NEENAH® Custom Box Wrap, learn more at neenahpackaging.com
Design Firm: Polygraph, Washington DC Client: Pineapple and Pearls Title: Take-out Packaging and Menu Designers: Lindsay Mannix, Gavin Wade, Jason Mannix, Leslie Krivo-Kaufman Photographer: Jeff Elkins
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Design Firm: Kaiser Permanente, Rockville MD Title: KP New Member Campaign Art Director: Jason Wennet Designer: Victoria Hochstein Copywriter: Tim Snead Production Manager: Robin Roome
Design Firm: Meaghan A. Dee, Virginia Tech, Christiansburg VA Client: Holiday Promotion Title: Happy Holidays Chocolate Art Director: Meaghan A. Dee Designer: Meaghan A. Dee Photographer: Meaghan A. Dee Paper: STARDREAM® Papers, Bronze, #105C, learn more at neenahpaper.com
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AMERICAN PACKAGE DESIGN AWARDS | STORE LOGOS, IDENTITY + BRANDING
Design Firm: Asurion, Bridgewater NJ Client: Eyemed Vision Care Title: SpecProtect Launch Art Director: John Elter Designer: Amy Latham Copywriter: Paula Ernst Project Manager: CeCe Watkins Marketing Manager: Donna Bonfield
Design Firm: Asurion, Bridgewater NJ Client: Walmart Title: Black Friday Contest Art Director: John Elter Designer: Amy Latham Copywriters: Paula Ernst, Mark Wolf Project Manager: Lauren Carver Marketing Manager: Jenn Aaron
Design Firm: Integrated Printing & Graphics, New York NY Client: Hudson News Title: Louis Armstrong New Orleans International Airport Art Director: Steve Goulbourne
Design Firm: Integrated Printing & Graphics, New York NY Client: Hudson News Title: Tucson International Airport Art Director: Steve Goulbourne
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AMERICAN PACKAGE DESIGN AWARDS | STORE LOGOS, IDENTITY + BRANDING
Design Firm: John McNeil Studio, Berkeley CA Client: Sonoma Cannabis Company Title: AYA Package Design Creative Director: Gerald Lewis Designers: Jana Heyer, Kirill Mazin Copywriter: Scott Leeper PM/Account: Elisabeth Schwarz Print Production: Bill Dougherty
Design Firm: Streetsense, Bethesda MD Client: Burlock Coast Restaurant & Market Title: Burlock Coast Branding Art Director: Roberto Sablayrolles Designer: Hung Pham
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Design Firm: Shook Kelley, Los Angeles CA Client: Niemann Foods Title: Harvest Market Branding and Identity Art Director: Sabrina Fan Designers: Yusuke Yokoyama, Matt Hendon, Jon Cairns
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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS
School: Auburn University School of Industrial + Graphic Design, Birmingham AL Title: Pip Dice Package Design Project Designer: Laura Hammonds Photographer: Laura Hammonds Professor/Art Director: Kelly Bryant
School: Auburn University School of Industrial + Graphic Design, Auburn AL Title: Mississippi Chocolate Co. Package Design Project Designer: Will Givens Illustrator: Will Givens Photographer: Will Givens Professor/Art Director: Courtney Windham Papers: CLASSIC® Stipple, Cover, learn more at neenahpaper.com
School: Drexel University, Antoinette Westphal College of Media Arts & Design, Philadelphia PA Title: PomPom Rice Designer: Jermaine Boca Instructor: Sandy Stewart
School: Drexel University, Antoinette Westphal College of Media Arts & Design, Philadelphia PA Title: Not Your Great Uncle’s Pickles Rigid Packaging Designer: Morgan Gelfand Food Photography: Morgan Gelfand Instructor: Jody Graff
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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS
School: Drexel University, Antoinette Westphal College of Media Arts & Design, Philadelphia PA Title: Herb-In-Kitchen Rigid Packaging Designer: Kaitlyn Troy Illustrator: Kaitlyn Troy Instructor: Jody Graff
Design Firm: Kristy Lee Design, Glendale CA Title: Liquid Courage HR Cloud Designer: Kristy Lee Illustrator: Kristy Lee Photographer: Kristy Lee
Design Firm: Kristy Lee Design, Glendale CA Title: Lois + Clark Optometry Designer: Kristy Lee Photographer: Kristy Lee Paper: NEENAHÂŽ Folding Board, learn more at neenahpackaging.com
School: Massachusetts College of Art and Design, Westborough MA Title: Mountain Munch Trail Mix Designer: Erin McDonough Professor: Yvette Perullo
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School: Pennsylvania College of Art & Design, Dover PA Title: Linked Ear Buds Packaging Designer: Wyatt Hockensmith Professor/Instructor: Tom Newmaster Chair of Graphic Design: Pam Barby
School: Pennsylvania College of Art & Design, West Lawn PA Title: Porkeys BBQ Potato Chips Packaging Designer: Maranda Bressi Professor/Instructor: Tom Newmaster Chair of Graphic Design: Pam Barby
School: Pennsylvania College of Art & Design, Lancaster PA Title: Soundrops Ear Buds Packaging Designer: Corey Rafferty Professor/Instructor: Tom Newmaster Chair of Graphic Design: Pam Barby
School: Portfolio Center, Atlanta GA Title: GE Bright Stik Redesign Designer: Danielle Tobin Photographer: Peter Hobbs Paper: ENVIRONMENTÂŽ Papers, Grocer Kraft, #100C, learn more at neenahpaper.com
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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS
School: Pratt Institute, Flushing NY Title: GOODI Package Design Series Art Director: Chien Chun Feng Designer: Chien Chun Feng
School: Savannah College of Art & Design, Savannah GA Title: Nav-Go: The Solo Women’s Survival Guide Art Director: Michael Whitney Designer: Alia Knowlan Professor/Art Director: Michael Whitney
School: Savannah College of Art & Design, Savannah GA Title: Project Rushmore Poker Set Designer: Allyse Engle Professor/Art Director: Jason T. Fox
School: Savannah College of Art & Design, Savannah GA Title: Bota Islay Dry Gin Designer: Bianca Kipp
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I AM I AM INHOUSE
Vanessa Dewey is an awardwinning Downtown Los Angelesbased designer who champions development and creative endeavors. Prior to her current role at Mattel, Vanessa was an Art Director and worked across numerous IP properties as well as properties for licensors such as 343 Studios, Mojang and Disney. Additionally, she Zf$]fle[\[ DXkk\cËj Ôijk `ek\ieXc speaker series, ReFuel. The series brings in diverse creatives to Mattel, from Aaron Draplin to in-house creative leaders from eBay, Pepsico, Starbucks, and Tesla. Within four years it has grown from a quarterly event to 10+ annual events and a year-end conference. She is on the AIGA’s National InHouse Initiative steering committee, and, recently joined the Board of Directors for LA Design Festival and the LA Ambassador Committee for the NYC based group, Ladies Get Paid. When she isn’t immersing herself in design or women’s issues, she spends time with her two beagles and continually jXk`jÔ\j _\i jdXcc fYj\jj`fe n`k_ single-origin coffee at G&B Coffee.
in-source.org
Designed by Eileen Riestra, InSource Member | Photo Credit: Teri Weber
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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS
School: Savannah College of Art & Design, Savannah GA Title: Chestnut Hill Organic Juicery Designer: Brett Sherman Professor/Art Director:Mary Ann Casem
School: Savannah College of Art & Design, Savannah GA Title: Little Miss Sunshine Art Director: Michael Whitney Designer: Camille Nettles Professor/Art Director: Michael Whitney
School: Savannah College of Art & Design, Savannah GA Title: Interstellar Blue-Ray Packaging Art Director: Michael Whitney Designer: Chufeng Zhang Professor/Art Director: Michael Whitney
School: Savannah College of Art & Design, Savannah GA Title: Rook Art Director: Michael Whitney Designer: Danielle Torres Professor/Art Director: Michael Whitney
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AMERICAN PACKAGE DESIGN AWARDS | STUDENTS
School: Savannah College of Art & Design, Savannah GA Title: Wet N Wild Packages Designer: Jae Yeon Lee Professor/Art Director: Jason T. Fox
School: Savannah College of Art & Design, Savannah GA Title: Bamboo Needles Designer: Madison Gross Professor/Art Director: Jason T. Fox
School: Savannah College of Art & Design, Savannah GA Title: Milk-T Collection Designer: Unitha Ramirez Illustrator: Unitha Ramirez Photographer: Unitha Ramirez Professor/Art Director: Michael Whitney
School: Woodbury University, Burbank CA Title: Castor & Pollux Wine Packaging Designer: Czarah Castro
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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE
School: Woodbury University, Burbank CA Title: Oh Sh!t Wilderness Survival Kit Designer: Darwin Huanca
School: Woodbury University, Burbank CA Title: Soul Juice Beverage Packaging Designer: Andy Lim Illustrator: Andy Lim
School: Woodbury University, Burbank CA Title: Golden Seed Company Display & Packaging Designer: Josh Ovalle
School: Woodbury University, Burbank CA Title: Canine Quest Dog Pack Packaging Designer: Patricia Hajjar
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EVERY TIME WE PLACE TALENT IT’S LIKE PLANTING A SEED. Then we carefully nurture them along the way, providing the resources they need to blossom. We help to plant their roots at leading companies, to begin or continue prolific careers in the fields of digital, print and marketing. That’s how we proudly cultivate long-standing relationships with both the talent we represent and the clients we serve. Join us in growing something extraordinary.
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March 2017 Pub Letter Focus_feb news play 3/29/17 10:09 AM Page 160
THE MANY WAYS CREATIVE MANAGERS CAN PROMOTE WORKPLACE HAPPINESS BY DIANE DOMEYER
Here’s some good news for creative managers: Chances are, your team members like what they do.
DO MAKE ROLES INTERESTING AND MEANINGFUL.
According to recent research by Robert Half, design and market-
project details and goals, but also the initiative’s potential impact
ing professionals report the highest levels of workplace happiness
on the company or customers.
Employees who find their work worthwhile are nearly 2.5 times more likely to be happy than those who feel the job they do is “just work.” When delegating tasks, communicate not only the
and interest in their work when compared to legal, technology, administrative, and accounting and finance professionals. But what should you do if your team seems less peppy than usual?
DON’T PLAY FAVORITES.
Fairness and respect are important drivers of workplace happiness. Be transparent in your decision-making processes and
AN OVERVIEW OF WORKPLACE HAPPINESS For managers in creative and marketing industries, having happy employees affects more than just office morale. It has a big impact on the bottom line. Satisfied design professionals are resilient
policies involving plum assignments and promotions. Show respect for your team by offering competitive salaries. Check out The Creative Group 2017 Salary Guide to make sure the compensation you offer is up to par.
and loyal, which means reduced turnover and fewer resources
DO SUPPORT EMPLOYEES’ PASSION PROJECTS.
spent on hiring and training. Team members who enjoy their jobs
Encouraging staff members to pursue outside interests can
are also likely to work hard, volunteer for additional responsibil-
boost creativity on your team. It can also aide in recruitment and
ity and collaborate more effectively with colleagues. What’s
retention. Consider allowing employees to occasionally engage
more, they’re less inclined to call in sick than unhappy staff.
in non-work-related activities during business hours or organize
But just what determines whether your team comes to work with
a show-and-tell for teammates to discuss personal projects.
a bounce in their step or a frown on their face? Although everyone
DON’T UNDERESTIMATE YOUR INFLUENCE.
has different likes and dislikes, our study found that the top driver
Our survey found that the main reason professionals choose to
of happiness for creative professionals is doing worthwhile work.
stay with an employer — or part ways — is their relationship
Following close behind are feeling appreciated for what they do
with the boss. Make job satisfaction a core value of your organ-
and interest in their assignments.You’re not solely responsible
ization. Are graphic designers perpetually overworked? Bring in
for your employees’ workplace happiness. However, as their boss,
freelancers. Do stressed-out employees need more flexibility?
you play a major role in their level of job satisfaction. Here are
Make it happen.
some tips for boosting your team’s emotional wellbeing. DO SHOW YOUR APPRECIATION.
DO’S AND DON’TS TO IMPROVE WORKPLACE HAPPINESS DO PAY ATTENTION TO WORKPLACE CULTURE DURING THE HIRING PROCESS.
If you realize a job candidate may not thrive in your environment after they start working for you, it may be too late. Aim to find new hires who are a good match for your company culture by thoroughly evaluating their interpersonal abilities before extending an offer. A candidate’s resume and portfolio may impress you, but if they can’t fit in, they won’t be happy on the job — and neither will your existing staff.
Managers have a wide spectrum of options when it comes to recognizing creative staff, from writing personalized thank-you notes to hosting a catered lunch. When acknowledging a job well done, be specific. For example: “You really saved the day last week when you stayed late and put the finishing touches on the client proposal … which we won!” Workplace happiness is essential if a creative team wants to thrive. Take steps today to increase your employees’ job satisfaction, and you’ll be rewarded with loyalty, increased productivity and happier clients.
DON’T MICROMANAGE.
Controlling the minutiae of your employees’ work will suffocate and discourage them. Instead, empower staff to offer up ideas and make important decisions, on their own or as a team. Many creative professionals require autonomy and individuality, so give them some slack. Your role is to give guidance, support and feedback.
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DIANE DOMEYER is Executive Director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit creativegroup.com.
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