GDUSA-GRAPHIC DESIGN USA - FEB 2025 by Graphic Design USA

U S A

62ND ANNUAL PEOPLE TO WATCH

2025 STUDENTS TO WATCH

artwork by Jeff Carino.

Sketches and AI artwork by Jeff Carino.

Sketches and AI artwork by Jeff Carino. and AI artwork by Jeff Carino.

EDITORS AT GDUSA

Comments, suggestions and letters can be sent to editorial@gdusa.com.

“Humans bring empathy, intuition, taste, and cultural understanding to the design process... These qualities require human insight, which no algorithm can replicate.”

This insight from self-described “seasoned” creative leader Wade Devers summarizes beautifully and comprehensively the message of our 2025 ‘People To Watch’ honorees. Only because we are not allowed to leave the rest of the page blank — and because we will be cancelled by the ‘Club for Editorial Cliches’ if we do not mention AI at least once — we continue.

ELEVATED BY A REASON-TO-BE

Every year for six decades our first print edition has highlighting members of the creative community who have something important to say and back up their words with deeds — talent, skill, achievement, leadership, service, newsworthiness.

It is necessarily a subjective selection, and we acknowledge the limitations upfront. But we think you will agree that this group is worthy of those who have come before. You can peruse our entire 62-year roster of legends, near-legends and one hit wonders at gdusa.com.

While we urge you to read each unique piece, here is the TL;DR.

First, our cohort are optimistic about the present and future of the graphic design business because they have a clear and transcendent reason-to-be: to add value for business and society by identifying and communicating the essence and truth of an organization, brand, product, service, idea or cause with grace and impact.

Second, this is a cautious optimism — surely there are downward pressures — but they collectively express a confidence rooted in the belief that effective graphic design can enhance and shape commerce, culture and causes, especially when it is authentic, transparent and serves the value of human connection and empathy.

Third, most of the group recognize that their talents and skills are uniquely suited to “designing for good” — as they see it — and they are allocating increasing amounts of their vast energies to addressing culturally and politically relevant matters for themselves or on behalf of clients.

Fourth, AI is real, it is here, it presents opportunity and risk, inspires excitement as well as fear. Like other disruptive technologies that have arrived over the past 60 years — from Letraset and DuoStat to UX and UI — most designers will survive and thrive, and some may not. (Cliché Club require-

GORDON KAYE AND SASHA KAYE-WALSH ARE

ment fulfilled!)

Finally, these thought leaders have ample advice for the next generation: focus on creativity, ideas, collaboration, understanding and joy. Technologies and techniques are important, yes, but relishing the fundamentals and the mission of design is the key to success and satisfaction.

THE STUDENTS, THE FUTURE

Many of the same themes noted above resonate with our 2025 Students To Watch. This selection of graduate, undergraduate and continuing education students is an annual feature that we prepare with the help and guidance of many leading design schools and programs.

In the recent past, participating students have been enamored with new technologies and techniques; self-assured, maybe cocky, about making an immediate impact on the creative profession; and outspoken about using their design skills to advance social justice.

Although these important themes appear in our interviews this year as well, the main takeaway this time around reflects a gentler tone: these students are embracing the importance of so-called “soft skills” — collaboration, communication, cooperation, presentation — with the goal of being more engaged, empathetic and expressive designers. And, not incidentally, more desirable job candidates with more meaningful portfolios. Moreover, they universally praise their design schools, teachers, mentors and classmates for encouraging a balanced learning environment and a value-driven education.

In short, these rising stars are as hopeful and positive as their predecessors, but perhaps a bit less edgy and a bit more modest as they get ready to take their place in great and venerable profession.

That is our take — but please read on and see if you agree.

GDK/SKW

GDUSA - Graphic Design USA Volume 62 / No. 1 January/February 2025 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, S eptember/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003. Phone: 212.696.4380, Fax: 212.696.4564, www. gdusa.com. SUBSCRIPTION: Domestic, $72 one year. International, $140 one year. Periodicals postage paid at New York NY and additional mailing office. POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.

8 PEOPLE TO WATCH

GDUSA starts each year by featuring selected creative and design professionals who embody the spirit of the creative community and some special combination of talent, leadership, newsworthiness, insight, business savvy and/or community involvement. For more than six decades, this endeavor has provided a glimpse into what moves, motivates, worries and inspires — especially relevant as we try to make sense of the potential inflection point that 2025 represents. In a big community awash with accomplishment and brimming with brilliance, we know our limits and that our selections are subjective. Still, we think you’ll find this year’s cohort as worthy — and exceptional — as those who have come before.

42 STUDENTS TO WATCH

With the help of leading art and design schools and programs nationwide, we identify top graphic design students nearing graduation. And we invite them to share a bit of themselves, their plans and their dreams. It’s a win-win all around: the students get recognized and we get energized. This year’s subtext is, of course, how the turmoil of our times is shaping experience and expectations. We honor students from the traditional design schools with heavyweight reputations. We also reached out to wonderful public and private universities, as well as select online programs for depth and texture. Come Spring — and it can’t come fast enough — we’ll publish our annual list of Top Design Schools from whence many of these stars are born.

94 OPINION

Want to stand out in the competitive creative industry? Then level up your skills. Lucy Marino of Robert Half talent solutions argues that sharpening certain skills — like art direction, UX design, content strategy, graphic design — can take your career to the next level.

PAST PEOPLE TO WATCH

Our popular website — gdusa.com — features daily news and information about design, marketing, people, ideas, events, trends, products and services. It also includes a feature that perfectly complement this print edition: a complete roster of past People To Watch spanning more than six decades, with names like Bass, Chermayeff, Dorfsman, Glaser, Kudos, Landor, Lois, Sagmeister, Vignelli, Walsh, and hundreds more. You can find the list of legends, near legends, legends-in-the making — and some swings and misses at... https://gdusa.com/news/fresh/6-decades-of-gdusa-people-to-watch

ABOUT US

For 62 years — since 1963 — Graphic Design USA (GDUSA) has been a business-to-business information source for graphic designers and related creative professionals. We are located in the Prospect Heights neighborhood of Brooklyn after 60+ years of publishing on or within feet of Fifth Avenue in Manhattan. Though physically New York-centric, our hearts and minds are engaged with the good and great creative being done all around the country.

Today GDUSA covers news, people, project, trends, technology, products and services. In addition to the print magazine, the brand includes a popular website, a monthly enewsletter to 50,000+ e-subscribers, a digital edition of the magazine, periodic podcasts, and several national design competitions that culminate in showcases of the best in Graphic Design, Package Design, Web Design and Inhouse Design.

Other initiatives include annual recognition of leading Designers to Watch and promising Students To Watch, Socially Responsible Designers and Educators To Watch, Top Design School and periodic benchmark Reader Surveys on the state of print, technology, education, and more. We’ll be announcing new plans for more later in 2025!

Learn more at our website at gdusa.com

ABOUT THE COVER

Kazuo Kubo is Creative Director at Goodby Silverstein & Partners, the iconic San Franciscobased agency. He is one of our 2025 People To Watch. This editorial tradition, 62 years and running, starts at page 8.

COVER PAPER CREDIT: The cover of this special edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S, part of the Kallima Paper family of FSC-certified coated cover paperboard. A leading advocate of sustainability, Kallima has a distinct low-density high-bulk construction resulting in less trees used and signficant cost savings to the customer. Contact: kallimapaper.com and 1.800.411.7011

GD USA

Gordon Kaye PUBLISHER

Ilana Greenberg CREATIVE DIRECTOR

Sasha Kaye-Walsh EDITOR/WEBSITE & SOCIAL MEDIA

Gordon Kaye EDITOR/PRINT

Charlotte Kaye GRAPHIC DESIGN

Kyle Redfield CHIEF TECHNOLOGY OFFICER

Althea Edwards READER SERVICES

Angelo Abbondante ACCOUNTS MANAGER

Jennifer Hoff Scott Sczcypiorski INTERNET SERVICES

Maliya Malik Christina Ukolov DESIGN/SOCIAL MEDIA ASSOCIATES

Jay Lewis PHOTOGRAPHY

Ron Andriani AD SALES + INTEGRATED MARKETING 201.669.9884 randriani@ gdusa.com

Milton L. Kaye 1921-2016 FOUNDER

artwork by Jeff Carino.

Sketches and AI artwork by Jeff Carino.

Sketches and AI artwork by Jeff Carino. and AI artwork by Jeff Carino.

PEOPLE TO WATCH

| THE CRITERIA |

FOR SIX DECADES, THE FIRST EDITION OF GDUSA HAS RECOGNIZED ‘PEOPLE TO WATCH’ WHO EMBODY THE SPIRIT OF THE CREATIVE COMMUNITY.

Individuals we know and respect for a combination of talent, success, leadership, newsworthiness, influence, thought-leadership and community service. To kick off our 62nd anniversary year, we hear from our group about the past, present and — most important — the future of graphic design. In a field so deep in talent and broad in numbers, this is clearly a subjective process. We hope you enjoy our 2025 selections, and appreciate their take on where the creative profession has been and where it is going.

tSAM WILKES

CREATIVE DIRECTOR, VAULT49, NEW YORK NY

From street art origins to a global design agency, Vault49 combines strategic rigor with creative disruption and cultural impact. We’ve honed our craft over 22 years to deliver success for our clients. Vault49 has partnered with the best of the best, from the most recognizable global brands to celebrities and start-ups. Named Global Design Agency of Record for two of Diageo’s biggest brands, Baileys and Guinness, Vault49 also counts Netflix, Gatorade, and Doritos as current clients.

With an ongoing commitment to racial justice in and beyond the creative industry, Vault49 is also a proud founding partner of THE SWAP. This unique creative and cultural exchange program inspires and empowers young people from underrepresented communities.

Having lived and worked across Europe, the Middle East and North America, Sam is a truly global award-winning Creative Director. With experience spanning every aspect of the creative industry – from branding to retail, editorial design to cultural events – Sam has a particular passion for packaging design and collaborating with artists.

Counting Diageo as a long term client of 14 years, Sam leads Vault49’s global design partnership with Baileys. Sam also oversees the agency’s work across PepsiCo North America’s portfolio including Propel, Gatorade, and Lays as well as a mix of smaller CPG, drinks, and lifestyle brands.

Outside of the studio, Sam has an array of side hustles that keep her busy, including designing and selling her own products, and publishing her first children’s book.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN?

AI is a tool we should embrace before it embraces us, but have you ever seen AI design packaging on its own? Remember, we control the algorithm, we control the input. AI is only as good as what we feed it. There’s a common misconception that AI saves time, but I see it differently. AI can give you time back, creating space to create with originality and purpose, and the freedom to craft and connect brands and culture with deeper intention. For me, the key is not to replace creativity, but to amplify your vision and empower it.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Lead with ideas. Execution can be learned and developed with practice, so hunt for the idea rather than the output, or you’ll blend in with the crowd. Do your research. Uncover fresh perspectives and chase that hook that sparks originality. Once you’ve found it, let it guide the aesthetic. Let’s also be clear. Scrolling Pinterest isn’t design, it’s imitation. Be a curator of culture. Feed your subconscious and build a mental library filled with diverse influences and inspiration. Explore and collect what moves you (even the things you dislike). With this foundation, you’ll never face a blank page and your creativity will always have fuel.

MICHAEL WILSON

VP OF DESIGN, ARTEMIS WARD, WASHINGTON DC

I attended the VCU Brandcenter after undergrad, and was fortunate enough to cross over with some true industry giants on their staff. That education set the foundation for my career and my belief in the importance of craft and creative thinking.

From there, I was able to pass through the halls of some of LA’s finest creative shops like 72andSunny and Chiat LA, and work with amazing brands like Google, Disney, and Gatorade. I won some awards. I took some swings on the national and global level. I spent time with a giraffe named Gerald.

All along the way, I collided with creative geniuses and was shaped by their insane drive for great work and lack of tolerance for mediocrity. I am the product of those experiences, mixed with my own obsession for design brought to life in unique ways, through the constant pursuit of boundary pushing. In 2024 I joined the like minded team at Artemis Ward to help like minded brands in that same endeavor.

LOOKING FORWARD TO 2025, ARE YOU OPTIMISTIC ABOUT YOUR DESIGN PRACTICE/BUSINESS? ARE YOU OPTIMISTIC IN GENERAL THAT GRAPHIC DESIGN WILL CONTINUE TO BE RECOGNIZED AS BRINGING VALUE TO THE TABLE IN COMMERCE AND CULTURE? Design is a tool for effective communication. I think as long as people have messages they want the world to see in ways that get noticed, design will have a place. Good design is fundamentally about capturing the uniqueness of a brand and the specificity of its message — something that template or off-the-shelf solutions simply can’t achieve.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN? ON CREATIVITY? PRODUCTIVITY? EMPLOYMENT?

I know that a lot of people believe that AI is killing design, but I’m not one of them. Design isn’t about the technical skill needed to bring something to life — it’s about the idea. AI is democratizing the technical requirements to execute a vision.

You don’t need to be trained in 3D to design in 3D anymore. You don’t need to be a coding expert to build something with Processing or Three.js. I’m sure we’re going to see a lot of AI slop, but I also think we’re going to see designers of all levels pushing boundaries in new ways.

PABLO PEDRO

PARTNER/CHIEF CREATIVE OFFICER, BIG IDEA, MIAMI FL

As Partner and Chief Creative Officer at Big Idea, Pablo stands at the forefront of the agency’s commitment to transformative brand storytelling and creative innovation. With over two decades of experience in branding, marketing, and advertising, he has been a driving force behind Big Idea’s strategic growth and industry acclaim, expertly leading a multidisciplinary creative team to deliver exceptional results for clients across diverse sectors.

Renowned for his sophisticated design aesthetic and creative vision, Pablo has consistently produced visually striking and intellectually engaging solutions that resonate on a global scale. He’s led projects ranging from reimagining entire design systems to developing high-impact, cross-channel marketing campaigns. His work seamlessly integrates traditional media with emerging digital platforms, approaching every challenge with a fresh perspective and an unwavering commitment to excellence.

Recent highlights include rebranding St. Maarten as a bold and vibrant dual-island destination, spearheading award-winning campaigns for Anguilla, and crafting a unified brand design system for the Investor Services division of MUFG, Japan’s largest bank. He also played a pivotal role in launching a direct-to-consumer genetic testing product for Mayo Clinic, the prestigious healthcare institution.

Pablo’s portfolio includes collaborations with top-tier brands such as Verizon, Coca Cola, Cemex, ExxonMobil, McDonald’s, Citibank, Barrick, Diageo, Aeromexico, Volvo, AAA, and Hotel Indigo, alongside iconic destinations including Anguilla, St. Maarten, Mexico, and Antigua & Barbuda. His work is marked by a seamless fusion of creativity and strategic thinking, consistently delivering bold ideas that elevate brands and drive results.

LOOKING FORWARD TO 2025, ARE YOU OPTIMISTIC ABOUT YOUR DESIGN PRACTICE/BUSINESS? ARE YOU OPTIMISTIC THAT GRAPHIC DESIGN WILL CONTINUE TO BE RECOGNIZED AS BRINGING VALUE TO THE TABLE IN COMMERCE AND CULTURE?

I’m inspired by how the design industry continues to evolve and thrive. As businesses place greater emphasis on storytelling and empathy, graphic design has solidified its role as a cornerstone of both commerce and culture. Today, it’s not just about aesthetics — it’s about addressing real-world challenges, enhancing human experiences, and transforming abstract ideas into tangible, accessible solutions. By blending strategy with creativity, design delivers meaningful, lasting value that drives impact on every level.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN?

The integration of AI and other emerging technologies is reshaping the design landscape at a fast pace. It’s fascinating to see how these tools are revolutionizing the industry by enhancing efficiency, creativity, and productivity, enabling designers to focus on more innovative aspects of their work.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Graphic design is about more than making things look good — it’s about communication and the purpose it serves. Always ask yourself why you’re designing something and who it’s for. Focus on mastering the fundamentals — typography, composition, and color theory—because they are the foundation of great design. Learn to balance timeless design principles with emerging trends and tools. Stay curious, embrace change, and be relentless in learning and experimenting. Build a portfolio that tells a story of your style and adaptability; the best designers are not just creative but also problem-solvers and storytellers.

CAITLIN KENNEDY BRADLEY

CREATIVE DIRECTOR, BLURR BUREAU, BROOKLYN NY

Caitlin is an accomplished Creative Director with a decade of experience shaping transformative brand experiences. Her expertise spans brand strategy, innovation, creative direction, and design, working closely with executives, founders, and creative teams to craft brand-led solutions that propel businesses into their next growth phase.

At the renowned strategy and innovation agency Redscout, Caitlin guided top-tier clients, including UberEats, Airbnb, and American Eagle, through critical strategic challenges with innovative solutions. Later, she brought her strategic insights to in-house creative roles, where she was instrumental in expanding Milk Bar’s brand vision across diverse consumer touchpoints, from e-commerce to CPG, flagship stores, and retail pop-ups.

Currently serving as Creative Director at Blurr Bureau, Caitlin drives the creation of brands that resonate deeply with people’s lives. She views brand presence as something that extends to spaces, places, and moments in time, helping brands like Live Nation, Society de La Rassi and The Gettys Group translate brand goals into meaningful experiences. Known for her thoughtful, audience-centered approach, Caitlin is a compelling voice in the world of branding, uniquely positioned to weigh in on emerging trends, consumer insights, and creative excellence.

The question I ask myself every day: Is there too much good design? We’re entering an era where *aesthetics* are everywhere — accessible, celebrated, and shaping the way we live. Commerce has caught up with culture, and consumers now demand products and experiences that not only look good but add value to their lives. Big brands are responding, challenger brands are emerging, all centering design as a critical investment.

But with the democratization of design — tools, templates, and an explosion of new brands — the question isn’t whether design will remain valuable. The real question is: What separates design that simply exists from design that truly matters?

At Blurr, we believe the answer is no-fluff strategy and meaningful design. Together, they create a brand ecosystem rooted in a clear understanding of who you are, who you’re for, and how you plan to grow. We’ve built our practice on this foundation— creating design solutions with Head and Heart to create work that doesn’t just resonate visually, but drives lasting impact for businesses and the people they serve.

While good design should be everywhere, the challenge for the industry is finding clients who understand the symbiotic relationship between strategy and design, and are willing to invest in it. For those who do, the rewards are clear: brands that connect deeply, endure meaningfully, and shape culture.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN?

AI is absolutely redefining the way we design, think, and create, but not in ways that threaten the design industry’s core value—creativity rooted in strategy. These tools are accelerators, not replacements, for the thoughtful, human-led design that connects with audiences on a deeper level. It’s up to the industry to uphold the values that make good design resonate.

It’s not about going faster and faster because we can — it’s about delegating the pieces that often slow us down to create space for the parts of the process that beg to be nurtured. Big ideas, conceptual truths, human insights; these are irreplaceable.

PATY SUIU

SENIOR CREATIVE DIRECTOR

PAVONE GROUP - EASTWEST MARKETING GROUP

NEW YORK NY

Paty’s design career is anything but ordinary. Starting as a Senior Art Director at Eastwest Marketing Group, she worked on brands like Labatt USA, Kraft Foods, and Nabisco before leveling up to her current role as Senior Creative Director. Now, she leads a powerhouse team that creates eye-catching merchandising and point-of-sale designs that demand attention. From American Express/Costco credit cards to Jose Cuervo tequila and Revlon mascara, Paty’s got an impressive portfolio that includes a wide range of household names—including the entire Mondelez International snack line.

Before Eastwest, Paty honed her creative craft at CCM Marketing, where she worked her magic on brands like Scholastic, Nivea, Pernod Ricard USA, and Yoo-Hoo, developing everything from packaging to print ads. She also led the charge as Creative Director for E.D. Marshall Jewelers in Scottsdale, Arizona, where she single-handedly transformed their advertising from outsourced to in-house, driving the brand’s rapid growth with her vision.

With nearly 30 years in the merchandising game, Paty credits her success to a relentless passion for creating designs that don’t just look great but are functionally bold, pushing the limits of what’s possible. She’s a design visionary who believes in making things both beautiful and distinctive, a

mantra she passes on to her team. And when she’s not shaking up the creative world, you’ll find her diving into garment construction and deconstruction, or bringing her creative spark into the classroom as a teacher for seven years.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

Design is everywhere, shaping how we feel, think and act. When used thoughtfully, it can break barriers, stir emotions, and inspire change — whether for a product or a cause. Designers hold the power to challenge stereotypes, promote equality, and drive positive impact. By thinking beyond profit, they can create work that makes a difference, fostering a more thoughtful, inclusive world. Design is more than aesthetics; it has the potential to spark meaningful transformation.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Early in my design career, I thought I had to do it all alone. Over time, I realized that collaboration, openness to feedback, and mastering the basics were key to growth. Working with others improved my designs and sped up the process. Mastering software freed up mental space for creativity, while handling criticism helped me improve. I also learned the importance of thoroughly reading briefs, sketching ideas, and planning ahead. In the end, embracing these principles — collaboration, feedback, and preparation — laid the foundation for success in design.

SUNNY MANNING

ASSOCIATE CREATIVE DIRECTOR BRANDON, SCOTTSDALE AZ

Sunny is a dynamic creative leader with over a decade of experience spanning agency leadership, startups, freelance work, in-house roles, and higher education. As Associate Creative Director at Brandon, she is recognized for driving transformative creative solutions at one of the most results-obsessed and tech-forward marketing agencies in the country. Known for cultivating creative excellence, refining processes, and sparking meaningful growth, Sunny thrives on solving complex brand challenges with bold, innovative strategies that help clients achieve their fullest potential.

Beyond her role at Brandon, Sunny is committed to shaping the future of design as a Faculty Associate at The Design School at ASU. There, she mentors the next generation of designers, helping them develop not only their technical skills but also the mindset and confidence to thrive in their creative careers.

Based in Scottsdale AZ, Sunny enjoys a fulfilling life with her husband and their two fur babies: a playful miniature pinscher puppy and a tuxedo cat. Outside of work, she finds joy in cooking, fitness, antiquing adventures, and backyard birding.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN? ON CREATIVITY? PRODUCTIVITY? EMPLOYMENT?

AI is an exciting addition to our toolkit as designers, helping us iterate and refine ideas quickly. It’s not a magic wand — what you prompt, your workflow of “tool stacking,” and how you refine and edit AI-generated content are creative disciplines in themselves.

By practicing AI processes and understanding its strengths, we can work smarter, deliver better solutions, and remain indispensable to clients. I think the key is to view AI not as a replacement, but as a partner in unlocking our best, most efficient work.

MOST INFLUENTIAL GRAPHIC DESIGNER(S) OR ART DIRECTORS(S) OF THE PAST 60 YEARS?

My advice to someone starting out is:

1. Stay curious — immerse yourself in creative work, analyze what stands out, and understand why it’s effective. This builds your internal reference bank and sharpens your decision-making.

2. Develop strong typography skills, as they are the backbone of great design.

3. While developing a personal style can be valuable, remember that as designers, our role is to adapt and ensure the work aligns with the client’s goals, not just our preferences.

NEWTALENTPREVIEW

HiretheLatestDesignTalent

Ourdesignersarethenewesteditiontothelegacy oftheSyracuseUniversitycommunicationsdesign program.Theirportfoliosrepresentdiverseprojects thatspanabroadrangeofskillsincludingbranding,art direction,editorialdesign,packagingdesign,UI/UX design,webdesignandadvertising.Notwoportfolios arealike.Viewtheimpressivecollectionofworkhere: vpa.syr.edu/cmd2023

LIZZIE KELNER

DESIGN

DIRECTOR, CBX, NEW YORK NY

Lizzie has been an integral part of the CBX creative team for over 10 years. As a Design Director with a wide range of expertise—from brand identity, packaging, and illustration to social media marketing—Lizzie has effectively created lead solutions for many of CBX’s clients.

Lizzie has a B.F.A. in communications design from Syracuse University. In her free time she loves illustrating people’s pets and binge-watching Korean dramas on Netflix.

LOOKING FORWARD TO 2025, ARE YOU OPTIMISTIC ABOUT YOUR DESIGN PRACTICE/BUSINESS? MORE GENERALLY, DO YOU THINK GRAPHIC DESIGN WILL CONTINUE TO BE RECOGNIZED AS VALUABLE IN COMMERCE AND CULTURE?

Yes, I’m optimistic because I firmly believe there will always be a place for design, and a place for us in this world as designers. True, we’re in the midst of a technological revolution that is rapidly evolving how we communicate as a global community, but there’s no analog for the human brain and graphic design as a field will always be needed, respected and valued — and that comes with responsibility. As a collective, it’s up to us as graphic designers to intentionally think, act and create to ensure we’re making things for our greater good.

DO YOU BELIEVE GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS FOR SOCIAL IMPACT? WHY OR WHY NOT?

Creatively, “good” means different things to different people, but I believe — as does CBX — that helping others always comes full circle. Together, we use our talents to do good and create good, and that’s something we’re all passionate about. One of my favorite experiences at CBX included working with 826NYC, a non-profit that helps young people find their voice through creative writing. We also assisted with their brand purpose and visual branding to reach more students and gain more donors. Our work included creating a visual toolbox that non-creatives could use while maintaining the brand’s imaginative personality. Designing for a purpose and seeing it thrive in the REAL world will always be worth striving for.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN? WHAT ABOUT THEIR EFFECTS ON CREATIVITY, PRODUCTIVITY, AND EMPLOYMENT?

AI is like my generation’s “computer” — totally life-changing in every sense of the word. Yes, it’s boosting productivity, aiding in quicker ideation, and making it easier to visualize what’s in our heads, but no, it won’t take over, it’s a tool, just like the computer. I believe that our industry will adapt around it, and embrace it as the tool that it is — but it will never be a new “employee.”

KAZUO KUBO

CREATIVE DIRECTOR

GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO CA

Kazuo Kubo is a Brazilian Creative Director at Goodby Silverstein & Partners, an iconic agency in San Francisco. With over 20 years of experience, he has worked at leading agencies such as McCann NY, Hill Holliday, BETC, CP+B, TBWA, DDB, and JWT. Kazuo has developed campaigns for renowned brands including Smirnoff, Budweiser, Stella Artois, Puma, Brahma, ESPN, BMW, Nissan, Gatorade, Citroën, and Peugeot, among others. He has earned recognition at major festivals, including Cannes Lions, D&AD, One Show, ADC, and Clio, amassing 14 Grand Prix awards.

Kazuo is also a teacher at Miami Ad School and co-author of the book Principle, written alongside his long-term creative partner, Lucas Ribeiro. Vault49 works with some of the world’s most recognizable brands. Counting PepsiCo, Diageo and EA Games amongst their clients, the agency’s work has been recognized by the likes of Cannes Lions, DBA Design Effectiveness, D&AD, Design Week Awards, Clio Awards, Dieline Awards, and Pentawards.

LOOKING FORWARD TO 2025, ARE YOU OPTIMISTIC ABOUT YOUR DESIGN PRACTICE/BUSINESS? MORE GENERALLY, ARE YOU OPTIMISTIC THAT GRAPHIC DESIGN WILL CONTINUE TO BE RECOGNIZED AS BRINGING VALUE TO THE TABLE IN COMMERCE AND CULTURE?

Looking ahead to 2025, I’m cautiously optimistic about design’s role in commerce and culture — partly because I have to be, and partly because I genuinely believe in the power of good craft.

In a world that’s increasingly automated and AI-driven, the human touch, the attention to detail, and the ability to tell a story through design are what set us apart. It’s the difference between something that merely looks good and something that feels good — something people connect with.

Design is like great cooking: AI can help you chop onions faster, but it’s the chef’s skill that transforms those ingredients into a meal you’ll never forget. As long as we keep pushing the craft forward, I think design will not only survive but thrive as a vital force in business and culture.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

For someone starting in graphic design, my advice is simple: do stuff. Get your hands dirty. Make things — lots of things. Sketch, prototype, print, experiment with weird techniques, and finish your ideas, even if they’re not perfect. You need to make mistakes (and you will, trust me) because those mistakes are where you’ll learn the most.

Think of it like building a muscle. Every project— good or bad — adds to your strength as a designer. One day, you’ll look back at the disasters you created and laugh, realizing they were necessary steps to becoming great. So go make a mess — you’ll thank yourself later.

BEN SHERWOOD

EXECUTIVE CREATIVE DIRECTOR

DESIGN BRIDGE AND PARTNERS, BROOKLYN NY

With almost 20 years of agency experience, Ben has been developing design systems that stake out authenticity and ownable positions for some of the world’s leading brands.

As a seasoned design leader, Ben is at the helm of the Creative Practice for Design Bridge and Partners North America, managing and mentoring teams and clients across a broad spectrum of industries and outputs, of which include Mastercard, Kenvue, Tyson Foods, Suntory, Colgate-Palmolive, Lenovo, Diageo, HCSC, Glanbia, and more.

Prior to joining Design Bridge and Partners, Ben was an Associate Partner and Design Discipline lead at VSA Partners’ New York office. Overseeing all new and existing client relationships, he had the privilege of working with key clients such as AT&T, Bloomberg, Lowe’s, Cole Haan, Affirm, Consumer Reports, The Trade Desk, Xerox and IBM, where he led key assignments for the launch of the IBM Watson business unit, the Apple + IBM partnership as well as a number of global internal communications and engagement work spanning the 400K+ employee population.

A native-Texan, Ben calls Brooklyn home.

DO YOU BELIEVE GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS FOR SOCIAL IMPACT? WHY OR WHY NOT?

As designers, we have the ability to shape how people perceive and engage with the world. The messages we craft, the visuals we create, and the stories we tell all influence attitudes, behaviors, and decisions. That power carries weight, and with it comes the potential to make a positive difference.

But this responsibility is not a one-size-fits-all mandate. The beauty of design lies in its versatility; it can be used to provoke thought, inspire change, or simply entertain. Ultimately, it’s about recognizing the power of design to influence, and choosing how we, as individuals, want to contribute to shaping a better world.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN? WHAT ABOUT THEIR EFFECTS ON CREATIVITY, PRODUCTIVITY, AND EMPLOYMENT?

Design and emerging technologies have always had a symbiotic relationship, such that we design for technology and also design with it. It’s a complicated dance, but a designer’s intuition to adapt paves the way forward.

AI requires us to translate our creative intentions into clear, verbal prompts—a skill that challenges many designers to think more strategically about how we articulate ideas. This process reinforces the connection between creative thinking and strategic direction, embedding those principles into the very mechanics of how we interact with these tools. In essence, AI becomes not just a tool, but an extension of our thought process.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Young designers should adopt the mindset of a sponge and soak up everything. You’re here to observe and influence how people engage with the world, which means you must absorb, understand, and critically filter the information and experiences shaping you. This process will also help you build a deeper, more personal understanding of your own “why.”

Don’t be afraid to create and contribute. Learn from those around you and ask questions. The early stages of your career are crucial for exploration, as this is when you begin to cultivate the perspective that will shape your work and value to the world.

Make a powerful & Memorable Impact

Cougar® is noted as the premium paper of choice for conveying emotion and creating memorable experiences. With three luxurious finishes, two colors, matching envelopes, an extensive digital offering and a vast array of sizes and weights, Cougar is a powerful way to bring your project to life.

Request your copy* of the awardwinning Cougar Paper Trails series, while supplies last. bit.ly/4dOSd1s

*Open to customers in U.S. and Canada only.

ELISSA VON LETKEMANN

FOUNDER/CREATIVE DIRECTOR/DESIGNER

ELISSA VON LETKEMANN AR T AND DESIGN PORTSMOUTH NH

Elissa Von Letkemann has been a practicing designer, artist and educator for over 25 years. She is the Founder and Creative Director of Elissa Von Letkemann Art and Design, an award-winning boutique studio that specializes in strategic branding and design with a focus on lifestyle, arts and culture. The work Elissa and her collaborators create empowers clients to communicate with audiences in a uniquely authentic and creative way, allowing for growth, meaningful engagement and inspiration. She has worked with clients across a variety of sectors, including MASS MoCA, ArtsBoston, The James E. Lewis Museum of Art, The Peabody Essex Museum, The Art Institute of Chicago, Stonewall Kitchen, Ina Garten’s Barefoot Contessa Pantry, Reykjavik-based Iceland Catch, and Dutch academic publishing company, Elsevier.

Elissa has also taught undergraduate and graduate level design for many years at Lesley University, Suffolk University, and at The University of New Hampshire where she received her BA in Studio Art. She earned her MFA in Graphic Design at Boston University and has pursued continuing education at SACI (Studio Arts Center International) in Florence, Italy and at New York University where she received a post-graduate certificate in public relations. In service to her community, Elissa offers pro-bono design to non-profits in her area, chairs the branding committee as a member of the Board of

Trustees for the Portsmouth Historical Society, is an inaugural member of the Gallery Committee at Portsmouth’s 3S Artspace, and previously was an active Board member of the Maine Chapter of the AIGA. Additionally, Elissa maintains a fine art practice exploring digital illustration, collage and textile design.

I am grateful and optimistic about the future of my design practice. In the 25 years I have been in business, I’ve successfully cultivated a portfolio of clients in a variety of industries from professional individuals and small businesses to large cultural institutions and international corporations. This expansive, multidisciplinary scope of work has resulted in diverse expertise and strategic relationships, allowing my business to sustain the ebbs and flows of the marketplace.

Additionally, and perhaps more importantly, as the founder of my own firm, my professional work is personal. Many of my clients have naturally become friends, and our ongoing collaborations fuel my practice. This personal dynamic gives me great joy and confidence in the success of my business in 2025 and beyond.

More generally, graphic design continues to bring fundamental value to our civilization. It is visual communication — a vital tool for human connection and survival. Whether in advertising, social advocacy, education or wayfinding, it remains intrinsically important for commerce, culture, and the ability to navigate our complex world.

JOSE TORAL

BRAND AND CREATIVE DIRECTOR

TORAL ADVERTISING + DESIGN, SAN JOSE CA

Jose is a creative director in the San Francisco Bay Area with over 10 years of experience in startup, in-house, and agency environments. He has honed his skills in translating insights, analytics, and KPIs into a unified vision, allowing him to work on a wide range of tech, e-commerce, apparel, video gaming, and more. Some previous engagements include eBay, Corsair, HP, Microsoft, and Men’s Wearhouse.

From SMB to Fortune 50s, he takes the same collaborative approach, blending research, strategy, copywriting, design, and art direction. He sees creative work as an opportunity to foster partnerships with stakeholders to meet their goals in a thoughtful manner that helps build strong brands. Jose is based in San Jose and works across many regions and time zones.

The industry continues to shift, as does the focus on showcasing its value. Not all design gets its day in the sun. Some of the best work can feel invisible, and inexpensive design from online platforms distorts its perception. But nothing beats the value of quality creative. Helping clients see the difference and getting buy-in throughout the process when there are opportunities can be powerful. Speaking to intent, the why, and performance metrics, among other things, go a long way. So, yes, I’m still optimistic.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT?

Having the will and opportunity to make an impact is one of the most incredible opportunities for a creative. Not everyone gets the chance to make a measurable difference, but an impact can be made in the details. So, if you can, do it.

I’m grateful for the opportunity to work with clients who genuinely care about doing right by customers and underserved communities around the globe. These clients give me a more profound sense of purpose in my work, especially when helping brands in otherwise “non-sexy” industries become more authentic and approachable.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN? Like other emerging technologies, AI will become part of the everyday creative toolkit. I’m not concerned that it will reduce jobs. Instead, it will allow creatives to focus on their core functions, where we provide the most value — the part that tech can’t do well. AI has existed for some time, but now, with its vast popularity, more tools are available to help creatives streamline productivity and focus on creativity, strategy, and design.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Being a student of design never ends. Continue to hone your craft. Learn from your counterparts and what they do, and take opportunities to help them meet their goals. Come prepared with solutions. When you feel you can’t add value, contribute with curiosity. Cherish your mentors and respect their time — they don’t get paid to care.

SHANNON BEER

PRINCIPAL/CREATIVE DIRECTOR PBD PARTNERS, BOSTON MA

Shannon Beer is the principal and creative director of PBD Partners, a Boston-based design firm celebrating 25 years of design. PBD is a full-service studio with a focus on design for non-profit organizations, specifically higher education, and healthcare. PBD’s clients are at the heart of the studio. Their longstanding relationships are a testament to this philosophy. PBD is adept at collaborating with their clients, driving conversations and engaging customers to build businesses. PBD is a valued partner helping clients think through challenges and brainstorm new approaches. The studio’s work has grown over the years to focus on system design, though PBD is always ready for a new challenge, recently designing a 15-foot sculpture for a Massachusetts college. The well-tenured creative team has been working together for more than a decade and the team is widely recognized for their design work, receiving more than 100 awards from 20 organizations.

LOOKING FORWARD TO 2025, ARE YOU OPTIMISTIC ABOUT YOUR DESIGN PRACTICE/BUSINESS? ARE YOU OPTIMISTIC THAT GRAPHIC DESIGN IN GENERAL WILL CONTINUE TO BE RECOGNIZED AS BRINGING VALUE TO THE TABLE IN COMMERCE AND CULTURE?

Graphic design becomes more and more important year over year, as visual communication has widened from print to digital and now into the world of AI. Graphic design helps to sort visual information; it allows people to access information and organize thoughts. As we are bombarded by information, the job of a graphic designer becomes even more important. Design is what will cut through the clutter to communicate what matters. The challenge of the industry is to find the avenues where design is needed and valued as well as to develop new areas of expertise as information delivery evolves. Maintaining design standards that yield results is critical for clients to value the importance of graphic design.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

Designers have the unique opportunity and tools to give voice to organizations that are doing good. At PBD, we are energized by the idea of helping to communicate a story, increase awareness, and support the communication needs of local non-profits who are enriching the community. PBD has a 20+ year relationship with Boston Healthcare for the Homeless Program. BHCHP is a national example for delivering quality healthcare to the homeless. Graphic design isn’t an industry that touches people directly, therefore we have found it important to find purpose by making a mark in our community through in-kind donation. These relationships have proven to be deeply personal and rewarding.

Left to right: Holly Broussard, Mary Reed, Shannon Beer, Jennifer Whitty Dominguez

MATCHING TALENT W ITH SUCCESS NATION W IDE

The Great Resignation has left companies scrambling for talented designers and creatives searching for fulfilling projects. That's where Artisan Talent comes in. We're a boutique creative staffing agency here to make things easier for you - whether you’re hiring talent or finding work. From small agencies to major corporations, our team is in the business of connecting people. That’s what makes us Artisan.

MATT SIA

EXECUTIVE CREATIVE DIRECTOR PEARLFISHER, NEW YORK NY

I am Executive Creative Director at Pearlfisher, in New York City. With over two decades of industry experience, I’ve honed my skills in brand identity, visual systems, packaging, and brand world across diverse categories— ranging from food, beverage, and pharmaceuticals to fashion, wellness, and premium spirits.

Throughout my career, I’ve had the privilege of partnering with both iconic brands like McDonald’s, General Mills, PepsiCo, Starbucks, Colgate, Campari, GoMacro, Diageo, Suntory, and AB InBev, as well as challenger brands such as Brew Dr., Genio Della Pizza, Intelligentsia, Thistle, and Sylva.

As a designer, I’m passionate about transforming big ideas into stories that drive positive business impact. I believe the magic is in crafting the details and breaking rules for the right reasons to truly stand out. As a partner, I see trust as the foundation for creating inspiring collaborative spaces. As a leader, I’m driven to continue to elevate the quality of our work and our partnerships.

What I love most about what I do is the opportunity to work alongside an

incredibly talented and thoughtful team of specialists. Together, we dive deep to uncover creative solutions that empower brands to lead with purpose and create meaningful connections with their audiences.

Outside the world of branding, you can find me in the kitchen exploring ways to innovate and perfect recipes, writing and performing music, or using my hands to build, sculpt, and create in some shape or form.

I’m very optimistic about the future of design, both for our practice and for graphic design as a whole. Design is in constant flux — shaped by culture, commerce, and the creative minds who bring stories to life. As long as there are brands and audiences, there will be a need for designers to craft visual narratives that resonate, connect, and inspire. It’s not an exact science, and that’s the beauty of it: we’re constantly learning, adapting, and evolving. Designers who embrace change and push boundaries will continue to thrive, proving the value of design in helping to shape the world around us.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

I absolutely believe graphic designers have a unique responsibility — and an incredible opportunity — to make a social impact. Our medium is visual language, and it has the power to spark dialogue, inspire change, and leave a lasting impression. By crafting thoughtful, intentional design, we can amplify important messages, shed light on underrepresented issues, and create work that truly resonates with audiences. While there isn’t a pressure to save the world with every project, even small, meaningful contributions through design can ripple outward. Using our talents for good is both a privilege and a responsibility.

WADE DEVERS

SENIOR DIRECTOR

OF CREATIVE

EVOLVED BY NATURE, BOSTON MA

Wade Devers is a seasoned designer, art director, and creative leader with over three decades of experience shaping brands and crafting compelling creative work. Beginning his career in Providence, Rhode Island, Wade honed his skills at two highly acclaimed agencies—Leonard Monohan, Lubars & Partners and Pagano, Schenck & Kay — both known for their emphasis on strategic, conceptual thinking and meticulous execution.

In 1999, Wade joined Arnold Worldwide in Boston, where he spent 19 years leading teams and developing standout advertising and design for iconic brands such as Jack Daniel’s, Jeep, Fidelity Investments and many more.

Transitioning to the client side in 2018, Wade joined the successful home security startup, SimpliSafe as their first Creative Director. During his tenure, SimpliSafe experienced tremendous growth, with Wade and his team elevating the brand’s profile and playing a pivotal role in growing its awareness.

Wade returned to agency life in 2022 as Design Director at Mechanica, a brand transformation consultancy focused on enduring, strategically grounded design. At Mechanica, Wade led a nimble team, helping brands redefine themselves to stand the test of time.

Most recently, Wade has taken on the role of Senior Director of Creative at Evolved by Nature, a life sciences company harnessing the power of biotechnology and nature to create a healthier future.

Over the course of Wades’ career as a Designer, Art Director and Creative Director he has been recognized by creative showcases such as. D&AD, Cannes Lions, Art Director’s Club, One Show, Communication Arts, The Type Director’s Club and others.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

“Design for good” is subjective. What I consider “good” may differ greatly from someone else’s definition. That said, I don’t believe doing good is necessarily a designer’s responsibility. Responsibility, duty, or obligation—whatever you call it—is deeply personal, and no one can dictate what someone should feel responsible for.

However, I do believe that, as designers, we possess the unique ability to affect change through creativity, critical thinking, and artful execution. These tools have long been used to raise awareness of issues and rally people toward collective goals. From J. Howard Miller’s, Rosie the Riveter inspiring wartime contributions, to Milton Glaser’s enduring NY logo uniting a city, to Nike’s Chalkbot campaign during the Tour de France promoting hope and resilience, creativity has the power to drive social impact.

In addition to these celebrated examples, there are countless unrecognized yet equally important instances of design contributing to positive change: a poster for a school fundraiser that helps provide students with learning materials; a brand identity for a friend’s small business, giving them a better chance at success; or even a personal project that brings a sense of pride or purpose to its creator.

The key is recognizing that we, as designers, can channel our skills in ways that others may struggle to do. Whether for a global cause or a local initiative, our ability to craft meaningful communication and solve problems visually can make a difference to someone or something. The decision to use those skills for good ultimately comes down to what you personally believe in and feel responsible for.

Pride and passion in premium.

Sterling® Premium is crafted in America with pride by people who bring generations of papermaking skill and passion to every product we make. Engineered for next-level consistency, Sterling Premium offers quality, printability and sustainability. Available in matching digital and offset sheets, Sterling Premium is made using 10% recycled fiber carrying three chain-ofcustody certifications. All of this backed by service and support as strong as our passion for paper.

Sterling Premium. An American classic.

GABRIELA NAMIE

VISUAL LEAD, SEED STUDIO, GOOGLE, BROOKLYN NY

Gabriela Namie is a Brazilian-Japanese designer and art director based in Brooklyn, New York. She currently works as a Visual Lead at Google’s Seed Studio, and has previously worked as YouTube Music’s art director, a Senior designer at Sagmeister & Walsh, and co-founded Studio Barca in São Paulo.

She was nominated a Young Gun by the Art Directors Club in 2021, spoke at Forward Festivals Munich, San Francisco Design Week, Typographics, WIX Playground, etc. In 2023, she was nominated one of the 25 most popular designers by Creative Boom.

Many business challenges demand design solutions — whether related to accessibility, clear communication, simplifying user journeys, or engaging with people and culture. Designers are uniquely positioned to identify and address these problems. This idea has gained a lot more traction in comparison to when I began my career in the field, a time when we had to actively fight for a seat at the table. So because I see industry and product improvement everyday driven by design, I am optimistic.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

Not designers in particular, but everyone has a responsibility on making a positive social impact or minimizing harm under capitalism. As much as we can, we should advocate for fair labor practices and ethical decisions and processes. But ultimately, the most effective impact on these matters tends to come from systemic solutions that can only be made through government policies and law enforcement.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

The pursuit of constant transgression is the pursuit of creative happiness. Know what you’re exchanging your creative work force for.

SOPHIA SCHEIBELER MICHAEL “SPIKE” FOLEY

MANAGING DIRECTOR AND CREATIVE DIRECTOR

FREEHAND SOCIAL, NEW YORK NY

Freehand Social was founded by Sophia Scheibeler and Michael “Spike” Foley in 2024, and has quickly taken off as a go-to partner for businesses looking to elevate their social media presence and build authentic, engaged audiences. Sophia brings a unique blend of artistic talent, graphic design expertise, and formal business education, while Spike adds years of experience in brand-building and curating social media accounts from the ground up.

Both Sophia and Spike share a passion for helping entrepreneurs and business owners showcase their individuality to create genuine connections with audiences online. Their approach encourages clients to embrace their unique quirks, setting the stage for authentic engagement and organic growth.

Freehand Social specializes in tailored social media strategies, profile optimization, video and photo content creation, digital advertising, and comprehensive social media management. With authenticity at the core of their operations, the agency has quickly cultivated a diverse portfolio of over a dozen clients, each treated like a member of the family!

From startups to established businesses, Freehand Social helps brands stand out in the ever-evolving online world. Sophia and Spike are making the path to social media success clearer for busy entrepreneurs, enabling them to focus on their own operations and growth.

We are highly optimistic about the role of graphic design in 2025, especially within social media. As social channels like Instagram, TikTok, and LinkedIn become dominant marketing avenues, challenging traditional media outlets, graphic designers are coming up with creative solutions to adapt their skills to these platforms. As the scope of marketing expands to encompass these online venues, graphic design remains essential for crafting impactful content. We are excited to see how new innovations and ideas shape the future within these dynamic avenues.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Our advice for someone starting in graphic design is to follow the demand! We started Freehand Social after recognizing a need among entrepreneurs for help curating social media presences and building their followings. By responding to this organic demand, we’ve attracted more clients, grown our company, and we have learned a lot along the way! So, our advice is to focus on honing your skills while meeting real-world needs. And remember, no task is too small, as creating a flyer for a neighbor or a social media post for a family member could lead to bigger opportunities in the future.

MCKENNA SANDERSON

ASSOCIATE PROFESSOR,

GRAPHIC

DESIGN UNIVERSITY OF CENTRAL OKLAHOMA, EDMOND OK

McKenna Sanderson is an Associate Professor at the University of Central Oklahoma’s School of Design, where she also serves as Assistant Director, as well as the Division Head for the Graphic Design Program. Located in the vibrant Oklahoma City metro area, UCO Design is home to a dynamic community of student designers whose work has earned numerous local and national design awards.

McKenna’s own creative work spans multiple disciplines, with internationally showcased photography, past presentations at SECAC, and recognition for her design contributions both locally and nationally. She also founded the national student design competition, SALUTE, with the help of her colleagues, Adrienne Wright and Jesse Warne. McKenna earned her MFA in Graphic Design from the Maryland Institute College of Art in 2019.

Beyond her role as an educator, McKenna co-owns WTRMLN Creative, a design studio she runs with her husband, Wylee Sanderson. WTRMLN specializes in branding for small businesses, nonprofits, events, and educational organizations. Outside of her design work, McKenna is a papercut artist and muralist. A former President of AIGA Oklahoma, she is now the founding Co-President of All Those Creative OKC, a nonprofit dedicated to fostering

community and connection among creative professionals in the area through monthly events.

McKenna’s passion lies in teaching and mentoring the next generation of graphic designers while actively contributing to the creative community around her. When she’s not designing or teaching, she enjoys doing yoga, spending time at concerts and music festivals, and hanging with her three dogs — Uno, Rolo, and Samafuss.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

Everyone has a responsibility to use their talents for positive social impact; as designers, we have a unique power to inspire change and challenge perspectives. At UCO, I run a student-led studio where students gain real-world experience by working with clients on impactful projects. We’ve had the privilege of supporting local, national, and even international nonprofits with pro bono design work. This hands-on approach provides creative fulfillment while encouraging students to use their talents for good. I hope these experiences inspire them to continue making a positive impact throughout their careers.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Stay open-minded, and never get too comfortable with your work. Take risks, experiment, and embrace failure as part of the process. Celebrate your successes, but always believe in yourself and the value of what you create — self-doubt is just a distraction. Give yourself grace, put in the effort, and don’t forget to take breaks. Your well-being outside of work is just as important. Balance is key.

SCOTTO KIM

CREATIVE DIRECTOR, MEDTRONIC, NEW YORK NY

Scotto Kim is a multi-award-winning global Creative Director specializing in AI + healthcare technology. He brings a diverse portfolio spanning healthcare advertising, direct-to-consumer marketing, and the entertainment industry. In his previous roles, he brought his creative vision to the Johnson & Johnson HealthTech division and spearheaded campaigns for publications such as People and Entertainment Weekly in the media industry.

Beyond his professional achievements, he is a passionate visual storyteller and a foodie. In 2017, he launched his own food design magazine, garnering critical acclaim and numerous editorial awards.

Currently, Scotto serves as Creative Director at Medtronic, a global leader in healthcare technology. A resident of New York City, he is always on the hunt for the city’s best bagel.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN? ON CREATIVITY? PRODUCTIVITY? EMPLOYMENT?

Yes. The truth is, today, we’re still exploring the vast potential of AI. We live in an exhilarating era where we can shape the visual marriage of humanity and technology. AI tools empower us to work faster and more intelligently, allowing us to explore untapped creative possibilities. This is a core responsibility in my role as a creative director in 2025.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Please experiment with diverse design styles early on. Explore minimalism, maximalism, retro-revival, inclusive design, and everything in between. By immersing yourself in different approaches, you’ll gain a deeper understanding of design principles and develop your own unique visual vocabulary. Once you have this foundation, focus on honing your distinct style and identifying your niche. This will be your key to success in today’s competitive market.

TYRA MANEY

DESIGNER

MUSEUM OF THE CHEROKEE PEOPLE, CHEROKEE NC

Tyra Maney is an enrolled citizen of the Eastern Band of Cherokee Indians with Diné heritage on her maternal side. She is from the Yellowhill Community of the Qualla Boundary, in Cherokee, North Carolina. Tyra is the Designer at Museum of the Cherokee People (MotCP) – one of the oldest tribal museums in the United States. Tyra’s main art form is digital illustration with a focus on Cherokee and Southeastern culture. Working at the Museum of the Cherokee People helped her learn more about Cherokee culture and history.

Tyra was a co-curator and designer for Many Faces: A Cherokee Mask Exhibit and the designer for A Living Language: Cherokee Syllabary and Contemporary Art and Disruption. In 2023, She was a cultural adviser for the Field Museum, collaborating on their exhibit The Creator’s Game: Lacrosse Exhibit. Her biggest accomplishment was creating the Museum of the Cherokee People’s rebrand in October 2023. The Museum of the Cherokee People’s 2023 Rebranding Campaign was awarded Gold in the Campaign category of the 2024 Southeastern Museums Conference-SEMC Publications Competition.

Yes, I am optimistic about the recognition of the value of Graphic Design. I work at a non-profit organization, and I believe that graphic design has gone unnoticed in the non-profit world for years. In my experience, there are now more non-profits taking the time to collaborate and learn more about the importance of how Graphic Design can positively impact their messaging.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

No. I don’t believe that Graphic Designers have a responsibility to use their talents for good. There are so many outlets and ways that Graphic Designers can use their skills without a need to contribute to create a social impact. In my experience, I do hope my work creates a social impact. I work at a tribal museum and I’m excited that we’re in a time where self-representation is important. Museums have historically told Indigenous stories from a non-native perspective and being able to create self-representation for my tribe has been an honor. I hope it inspires the next generation of Indigenous artists to pursue a career in Graphic Design.

LEANNA WALDRON

PRODUCTION ARTIST, PAVONE GROUP, HARRISBURG PA

Leanna Waldron is a creative powerhouse with nearly 20 years of experience turning big ideas into bold visuals at Pavone Group. As a production artist, she has an uncanny ability to take concepts and bring them to life with eye-catching precision and flair.

Whether she’s working on a sleek digital campaign or a complex print project, Leanna’s attention to detail and artistry shines through, making her an invaluable part of the creative process. Her passion for storytelling through design is unmatched, and she thrives on challenges, no matter the medium — be it banners, books, or branding.

But Leanna’s talents don’t stop there. She’s also an accomplished author and illustrator, with several nonfiction works under her belt, including Teddy Rows a Boat, a thrilling adventure following Teddy Roosevelt in South America. When she’s not working on client projects, you can find her writing, illustrating, and designing brochures on niche topics like rogue waves, the Dust Bowl, and even vultures.

Leanna’s creativity has left its mark on several iconic brands, including clients like Del Monte, Sun-Maid, Del Real, Herr’s, F&M Trust and Turkey Hill Dairy. Simply put: Leanna makes design magic happen, every single day.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

I think social impact comes with the territory. Whether or not you care is up to you. At some point many of us come across a project at odds with our conscience. We might not even realize how strongly we feel until we’re asked to participate. That’s a personal call to make. That’s not to say we have to be angels or crusaders; simply that our work has influence. Use it wisely. Or don’t, but you know what you did.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Study/swipe/imitate what appeals to you and try to do it better. Befriend a proofreader. Always have a passion project or two going on. They’ll point you in the right direction and are just as valuable to your experience (and portfolio) as your work pieces. Learn the key commands. If you’re having fun, you’re probably on to something. Finally, reach out to your heroes. You never know.

JENA MARBLE

CLINICAL ASSISTANT PROFESSOR, GRAPHIC DESIGN UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN CHAMPAIGN IL

Jena Marble is a graphic designer, art director, and clinical assistant professor of graphic design at University of Illinois Urbana-Champaign whose research focuses on emerging trends in generative AI and its impact on design. With extensive experience across industry, academia, and government, she has worked with clients including Arizona State University, Baylor, Kohl’s, the National Institutes of Health, Toyota, the US State Department, USAID, and Vienna Beef. Through her creative practice, Marble Made, she brings her expertise to small, women-owned businesses, specializing in custom brand identity design. When not designing, she can be found listening to audiobooks with a single headphone in, writing unique creative briefs at Creative Cues, and dreaming about Don Draper’s conversation pit.

Advancements in digital tools are revealing the value of graphic design with remarkable clarity, showing why human creativity matters more than ever. As we navigate through the sea of AI-generated content (remember that viral shrimp Jesus?) I believe a renewed appreciation for human craftsmanship will emerge.

Yes, generative AI offers exciting new possibilities for exploration and efficiency, however designers offer something machines cannot easily replicate: the combined application of technical proficiency, creativity, and complex problem-solving abilities. Human designers, with our unique blend of emotion, intuition, cultural understanding, and professional experience will continue to be invaluable to businesses that care about authentic storytelling and purposeful brand experiences.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN? ON CREATIVITY? PRODUCTIVITY? EMPLOYMENT?

As designers, we’re already adept at using various tools to brainstorm and ideate before creating that first artboard in Illustrator. Generative AI has the potential to become an important part of this creative process. Tools like Claude, ChatGPT, or Gemini can act as collaborators, helping to explore historical influences, connect cultural threads, and bring deeper meaning and intention to our design choices. When we approach these technologies with responsibility and transparency, when we lead the way while maintaining autonomy and creative direction, we are empowered to solve problems in thoughtful and novel ways. That’s what humans do best.

REBECCA ARMSTRONG

ASSOCIATE CREATIVE DIRECTOR

PAVONE GROUP - QUENCH, LOUISVILLE KY

Rebecca is a creative force who knows how to bring food brands to life. With a killer mix of branding, art direction, illustration, and photography, she turns every project into a visual feast. Her holistic approach doesn’t just tell a story — it elevates it, making each campaign as mouth watering as the food itself.

With over 15 years of experience, Rebecca has crafted standout creative solutions for more than 35 restaurant, food, and beverage brands, from scrappy start-ups to Fortune 500 giants. Her portfolio? It’s packed with heavy hitters like Longhorn Steakhouse, KFC, Biscuit Belly, Fazoli’s, IHOP, Applebee’s, Long John Silver’s, Planet Fitness, and Eddie V’s.

Before dominating the agency world, Rebecca sharpened her skills as the in-house Art Director for a Kansas City restaurant group, delivering fresh creative for a lineup of local favorites, from restaurants to food trucks. Whether she’s working with a global brand or a neighborhood joint, Rebecca’s mission is the same: to make food look as irresistible as it tastes

I’m optimistic about the future of graphic design. As tools make creativity more accessible, the need for truly exceptional design to stand out becomes even greater. Graphic design thrives on connection, and as people evolve so do opportunities to innovate, communicate in meaningful ways, and find fresh ways to connect.

Take the pandemic, for example — it shifted focus to mental health, inspiring brands to grow by addressing emotional needs. Design will always be essential for shaping culture, driving commerce, and connecting people to ideas and products that enhance their lives. It’s an ever-evolving and exciting space to be in.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

Graphic designers have the same responsibility as anyone with platform and privilege: to use their talents generously to make a positive impact when they can. However, designers are pervasively asked to work for free—not always for noble causes. My advice? Filter. Make sure it’s something you want in your portfolio, a cause you believe in, or something you genuinely enjoy creating.

Having done pro-bono throughout my career, it’s some of the most rewarding work. The enduring relationships and opportunities that came from it are invaluable. The key is to make sure the work fuels your creativity, doesn’t drain it.

KRISTINA FICK

ASSOCIATE CREATIVE DIRECTOR, SALES FACTORY, ASHEVILLE NC

Kristina Fick is a design enthusiast with a knack for turning big ideas into bold visuals. Armed with a Bachelor’s in Interactive Media and an Associate’s in Digital Animation, she graduated as Valedictorian with a perfect 4.0 GPA. Kristina’s work has earned 40 prestigious design awards, including honors from GDUSA and the American Advertising Federation.

Specializing in heart-led branding and identity design, Kristina’s portfolio includes collaborations with brands such as Primo Water, GE, Duke, NCSU, Blue Cross and Blue Shield, and Lenovo. Kristina’s journey at Sales Factory has been marked by rapid growth, advancing to Associate Creative Director in a short time. She leads two core teams in a wide array of projects, including brand guidelines and large-scale campaigns, while maintaining a focus on collaboration and creativity to drive excellence.

Kristina is driven by a belief in the transformative power of thoughtful design to shape brands, influence culture, and inspire change. With a strong passion for sustainability, she is especially motivated by cam-

paigns that create meaningful impact, spark awareness, and promote positive environmental and social change. Her focus remains on inspiring innovation and fostering creativity, proving that exceptional design can make a difference.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

Design is a powerful communication tool, capable of shaping perceptions, educating, and inspiring action. Through awareness campaigns, collaboration with ethical brands, or amplifying marginalized voices, we can make meaningful contributions. Design is empathetic at its core, making it well-suited for advocating change. Our rapidly changing world calls for unity, and design plays a critical role in bringing people together. By creating visuals that resonate universally, designers can foster understanding, spark dialogue, and build bridges across differences. Thoughtful design can highlight shared values, encourage collaboration, and inspire communities to work collectively toward meaningful progress.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Stay curious and keep learning. Graphic design is ever-evolving, and embracing change is key. Master the fundamentals like typography, color, and composition for a strong foundation. Become proficient in design programs early — this frees you to focus on strategy and creativity instead of technical hurdles. Experiment, take risks, and don’t fear failure —s ome of the best designs come from bold ideas. Listen to your inner voice and audiences, as great design solves real problems. Most importantly, lean into what makes you unique. Whether it’s your style, passion for a niche, or a cause you care about, your individuality will set you apart. The design world needs fresh perspectives, so bring your own voice to the table.

JOE TREACY

CREATIVE DIRECTOR/OWNER, TREACYDESIGN/TFX

DIRECTOR OF TYPOGRAPHY, TREACYFACES.COM

WEST HAVEN CT

For 41 years now, Joe Treacy is the multiple award-winning Creative Director and Owner of TreacyDesign/TFX, and Director of Typography, custom branding typeface designer at Treacyfaces.com. Treacyfaces designs and releases its Treacyfaces® TF font families including the popular TFForever®, TFAvian™, TFCrossword®, TFBrynMawr® and hundreds of others used worldwide for decades. Many of our thousands of customers can be seen at Treacyfaces.com. Treacyfaces was also honored to be selected to take over the venerable Headliners type collection in 1995, and Joe updated and added to popular Headliners font families. Concurrently, Joe works with some of the foremost ad agencies, studios, manufacturers and publishers. Grown out of that experience spanning decades, TreacyDesign/TFX is the multiple award-winning design studio, advertising and marketing specialist doing breakthrough ecommerce design work, dedicated to bringing high-quality, intuitive design tools to ecommerce.

Design is inescapable, omnipresent and evergreen. Great design is positive and optimistic by definition. It has vast powers to not only inspire across personas, cross-culture, and also tap into and influence cultural shifts. I always keep in mind that I’m not merely creating art for art’s sake, but innovation with purpose. I prefer to avoid copying trends, but rather to create design that inspires new trends. I like to zig when everyone else is zagging. I avoid relying too much on stock houses, since much of that content is knocked out for quick quantity rather than quality or genuine innovation. Relying on AI too much is a similar trap. It has accelerated much of the mediocre design we’re seeing. As you develop as a designer, your original work will always be better. I’m forever approaching every new project with an inspired point of view, and I love to share that with our clients. Some clients have been with us over 20 years, and I’m grateful for the reciprocity we have with them. Fostering a positive attitude about what great things high quality design can do, a proper brief and comprehensive research, always leads to great results for our clients and their customers.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

I believe we have a very special responsibility to our readers, our clients and our clients’ prospects, who they rely on for increasing ROI. But it’s much more than that. When the designer (in any design discipline) understands the massive power of design and how it continually reshapes everyday life, you see how important it is to use design properly as an integral part of experience and storytelling. It propels so much, and when done well, can help people make better daily decisions and improve their own lives. We bring that in every typeface design and custom branding font we create. We’ve also made it our business to create new, intuitive design tools for ecommerce design that we’re building. To help improve designers’ workdays and output. A great example can be seen in the Treacyfaces. com Typesampler. The intuitive design speeds up font discovery, selection, licensing and delivery. Whereas font selection elsewhere can take many hours, at Treacyfaces.com, we’ve compressed that into just several minutes. That’s a huge win for designers everywhere, worldwide.

MAKAYLA WRIGHT

WEBSITE DESIGNER

HIGH LEVEL MARKETING, BIRMINGHAM AL

Makayla Wright is a web designer based in Birmingham, Alabama. Originally aspiring to be a forensic scientist, she discovered her passion for graphic design through her high school yearbook club. Her interest for design grew during her time at the University of Montevallo, where she gained hands-on experience as a graphic design intern and took on editorial roles with both the yearbook and literary magazine.

Makayla graduated in 2020 with a BFA in Graphic Design and a minor in Public Relations, right as the COVID-19 pandemic began. Despite the challenging job market, she secured a position at High Level Marketing just two months after graduating. Throughout her 4+ years at HLM, Makayla has been dubbed the “QA Queen” of the design department, a title she earned for her meticulous attention to detail.

High Level Marketing is a nationwide, full-service digital marketing company that helps small and mid-sized service-based companies strengthen their online visibility and grow in their local market(s). The company specializes in web design, SEO, and paid search advertising. Awarded as a top website design company in the country, HLM consistently delivers new sales opportunities through nationwide marketing programs and local SEO campaigns.

HLM’s dedicated team of industry experts is driven by a set of core values: do what’s right, deliver meaningful outcomes, embrace change, learn every day, pursue what’s next, work as one team, and celebrate wins.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN? ON CREATIVITY? PRODUCTIVITY? EMPLOYMENT?

AI has the potential to boost creativity and productivity, accelerating progress when used as a tool. While it lacks human touch and understanding, it can help bring ideas to life more efficiently. That said, I think it’s overly optimistic to assume that some companies and clients won’t rely more heavily on AI as it improves. As designers, it’s crucial for us to demonstrate our value and expertise in creating meaningful and impactful work—something that AI alone cannot achieve.

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

My advice is to stay open to opportunities you might not have initially considered. After college, I envisioned myself focusing on publication or branding work, but a chance opportunity at my current job led me to web design — and I absolutely love it. My other key piece of advice is to never stop learning. While you’ll certainly learn on the job, it’s essential to actively seek ways to improve both in your role and beyond it, whether through courses, personal projects, or exploring new design trends.

STAN FINE

CREATIVE ADVERTISING CONSULTANT, NEW YORK NY

Accomplished, experienced, successful Creative Director with proven strategic marketing skills. Conceived, art directed and produced award winning national advertising TV and print campaigns. Graphic design annual reports and collateral for Fortune 100 companies; Exxon, American Express, Coca-Cola, Post Cereals, Brown and Williamson.

Former Senior VP, Associate Creative Director, Interpublic McCann Erickson, NY., Houston. New Business Special Projects Director at Ted Bates, Advertising. Featured on Advertising Age’s cover for Tyler’s Annual Best Top Ten ad campaigns.

International Creative Liaison working and consulting with Ted Bates, Copenhagen. Twice chosen CLIO Judge. Former design firm owner of Fine Design, Inc. Contributing BTB content columnist. Multi-Media data instructor at School of Visual Arts and Pratt Institute.

Resides in New York. Member, Art Directors Club, The One Club, Writers Guild.

Retired. Rewired!

LOOKING FORWARD TO 2025, ARE YOU OPTIMISTIC ABOUT YOUR DESIGN PRACTICE/BUSINESS? DO YOU THINK GRAPHIC DESIGN WILL CONTINUE TO BE RECOGNIZED AS VALUABLE IN COMMERCE AND CULTURE?

I’m optimistic that Graphic Design will continue to be a functional, practical and remain to carry on bringing value to commerce and our culture. As new products and brands are continually designed and developed, they will need good design for labeling, packaging, logos, ID and promotional branding. Good Graphic Design is good business. And will have a place in our ever-evolving culture. The business of design includes healthy competition. To separate and stand out from the pack and gain a competitive edge. Simple and clear ID is one of the basic components of a successful business. GD vitally supports commerce communication, in business and in our society daily.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

Advice to talent seeking a career in Graphic Design. No two portfolios are alike. An individual design created by you, that graphically conveys a focused message, is rewarding. Navigate and network. The job is what you make it. A solution to a given assignment problem is a challenge that takes commitment and is achieved through efforts of your imagination. By recognizing trends and being aware will help you transform and apply your ideas into satisfying executions. Try to have fun designing for business. It takes a special skill. Graphic Design talent is only a part of the total sum. Many other skills are required. A healthy rapport with team members. With the right moves, in a healthy economy, creative success can lead to industry recognition, satisfaction and financial reward.

PIPER FERRARI

GRAPHIC DESIGNER, LAS VEGAS NV

My name is Piper, I am a freelance Graphic Designer based in Las Vegas, NV. I primarily work in the music industry, specializing in merch designs, album artwork/packaging, and logos, but I’m always excited to branch out.

Despite being born in 2000, I find huge inspiration in 90s art and culture, and owe a lot of my style to those designers who came before me. My work can be characterized by its bold colors, striking typography, and layers upon layers of textures. I strive to add a modern touch to an old school style that we all know and love while simultaneously bridging the gap between art and music.

I am very optimistic! I’ve been working in the music industry as a designer for about five years, and the more time I spend in it, the more I see people recognizing the significance of design and the impact it can have on your brand. Be it album art, merch, or any sort of visualizer- you see it before you hear it. Design is an integral part of our lives in more ways than you realize. From the screen you’re reading this on, to the shape of the mug sitting on your desk, design is everywhere. Without good design, life would be dull. I’d like to think there are a lot of people who will continue to recognize its impact on our world.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

I think if you have the tools, resources, and platform to create something for a cause you’re passionate about, you absolutely should. This goes for everyone, not just designers.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN?

AI has had every creative on the edge of their seat for quite some time now. It’s a really scary concept that something that isn’t even “real” could affect our livelihoods and passion.

That being said, I think we would all be lying to deny the resourcefulness and power it has. I’d be lying if I said I haven’t found ChatGPT useful more than once. The scariest part of having something so powerful is it landing in the wrong hands - which I fear it already has.

Do I think it will replace creatives? Absolutely not. It’s possible that years from now, our workflows might look very different. I think there will be a lot of people not concerned about the process of creating, but rather what outcome they can quickly generate.

So much of creativity is learning, exploring new techniques, trying, and failing. My biggest fear is that AI will destroy so much of that process, and teach generations to come that it’s okay to not do the work themselves.

MICHAEL SHIREY

BRAND DESIGNER/STRATEGIST, NEW YORK NY

Michael Shirey is an award-winning designer, strategist, brand consultant, artist, and educator based in New York City. He has over 10 years experience in design and strategy across many sectors, including branding and ad agencies, nonprofit organizations, academic institutions, start-ups, news publications, and socially-driven businesses across the country.

He currently works as a brand manager at Vytalize Health, and is also a freelance designer and strategist at the Gordon Co. He previously worked as a visual designer and strategist for Design Matters Media. Before that, he was head designer for Get Out IO.

Michael and his work have been featured in Graphic Design USA, Print Magazine, Forbes, the AMCP’s MarCom Awards, New York Press Association, and Communication.

He holds an undergraduate degree from the Savannah College of Art and Design and a Masters degree in Branding from the School of Visual Arts in New York City, where he graduated valedictorian. He has been a teacher’s assistant and thesis advisor for the program for five years.

We have to be optimistic. In the age of AI, misinformation, and climate change, the role of the graphic designer will be as vital as it has ever been. Great design often comes out of times of immense change, and it is crucial that our profession evolve to forge the next era of design.

DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?

Simply put, yes. Branding and design have long had an influence on markets and culture – we’ve all seen examples of exceptional design do everything from drive sales to help elect world leaders. Our actions have consequences, and it is our responsibility to ask if our talents are better served designing the hundredth new brand of bottled water or crafting new sustainable, ethical work. Over the course of my career, the work I am the most proud of is the work that has had a positive impact on people.

HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN?

AI has already had an immense impact on our industry. When we look back in five or ten years, the extent of AI’s influence on graphic design will ultimately depend on how we used it. Keeping that in mind, we must adopt ethical use of AI, using it as an extension of our creativity – not a replacement. Additionally, it is imperative that we are mindful of AI’s impact on the environment. Early studies show that AI uses an incredible amount of energy at a yet to be determined planetary cost. Is that generated image or piece of ad copy worth the cost?

WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?

It isn’t enough to be a good designer – you need to be a smart and agile one. Embrace strategy. Be a perpetual student. It will make your work stronger and help you move forward in your career.

STUDENTS TO WATCH

2025

| STUDENTS TO WATCH |

With the help of several of America’s leading art and design schools, we once again identify top students ready to burst on the design scene. Some are undergrads, others are graduate or continuing education students, all have found personal and professional growth through their programs. Our Students To Watch feature has become tradition that resonates and renews: the students get recognized and the professional creative community gets refreshed. As you will see, we focus on the good and great traditional design schools and keep casting our net wide to include wonderful public universities, innovative online and certificate programs, and more. In the next edition of GDUSA magazine, selected institutions of higher learning from which these students come will themselves get the spotlight.

tCHRISTINA UKOLOV PRATT INSTITUTE

Christina Ukolov is a multidisciplinary designer and artist from Pratt Institute in Brooklyn. She is currently completing her MFA in Communication Design. She believes in unity and collaboration being the ultimate producer of unique ideas, rather than individualism and competition. Inspired by the fantastical and the mundane, she hopes to design for good, for people, always.

WHAT MAKES YOU FEEL INSPIRED?

My fellow peers, books, folktales, ghibli films, performance, and the world around me. There is inspiration to be found in every nook and cranny.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

There are so many aspects of design I’m interested in: Production design, publishing, and even urban planning. As long as I can help tell people’s stories, I’m happy :)

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Working with communities! It’s been one of my favorite aspects of my program. Being able to help and identify communities in need and come up with design solutions.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

Historically, Klimt. His work with patterns, colors, and evoking nuanced feelings are incredible. Today, my professors, such as Karen Dunn, Kevin Gatta and Caroline Matthews are very inspiring. Their design, and approach to type have challenged and inspired my own practice and design thinking.

WHAT ARE YOU READING, LISTENING TO, OR WATCHING?

I’m currently reading “Before the Coffee Gets Cold” by Toshikazu Kawaguchi, listening to The Crane Wives, watching the new season of Arcane!

DO YOU, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES, I.E., DESIGN FOR GOOD?

I plan to and would love to. If that can be any aspect of my career, it’s a dream.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

Absolutely. I feel I’ve discovered skills, friends and paths I wouldn’t have even considered at my program.

CHARLIE ANDERSON

SAVANNAH COLLEGE OF ART AND

DESIGN (SCAD)

My name is Charlie Anderson, and I’m majoring in Graphic Design and minoring in Advertising Branding at Savannah College of Art and Design. Growing up in Austin TX, I was constantly surrounded by creativity and artwork, which still influences my designs today. I fell in love with digital art and graphic design during my sophomore year of high school when I was placed into a Digital Communication class. In this class, I became proficient in Illustrator, Photoshop, Premiere Pro, After Effects, and Procreate.

My journey with digital art has been more than just a creative outlet. It has been a transformative tool in overcoming the challenges posed by my learning disabilities, such as dyslexia, dysgraphia, and ADHD. This medium has allowed me to express myself and create without the fear of making permanent mistakes. SCAD has given me the tools to continue to grow as a designer and learn from the very best in the industry.

WHAT MAKES YOU FEEL INSPIRED?

Inspiration can come from many different sources and strike at random times. I get a lot of inspiration from pop culture, such as shoes, movies, and music. Music inspires me the most as it helps my mind focus and conceptualize my ideas.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

There are a few areas of design that I find super interesting, and I always have a fun time looking at them – including poster, package, publication, and logo design.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

My biggest takeaway from SCAD are the applications of design in the real world, the practicality of design thinking, and how to properly talk about your work. This has been a game changer!

KYLA KRAHN

SAVANNAH COLLEGE OF ART AND DESIGN (SCAD)

My name is Kyla Krahn and I am a Colorado-based designer who is obsessed with nature, coffee, and wire-bound sketchbooks. I am wholeheartedly pursuing a graphic design degree at SCAD and loving every moment of it. It is a deep passion of mine to explore new hobbies (currently cold-season gardening), acquiring new skills (currently animation), and experimenting with different art mediums (currently pastels). Throughout my college experience I have found that I thrive on creating designs that invite tactile interaction— the more hands-on, the better.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

I’ve been captivated by Kelli Anderson and her work for a number of years. Her ability to use paper to craft beautiful, unique creations is truly inspiring.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I’ll always be a Swiftie. Her music is incredible, but I also admire her ability to reinvent herself while staying true to her artistry and her dedication to quality. I’m also an avid reader and am currently re-reading the Dune saga, which has been a favorite since I first read it in 2014.

DO YOU, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES, I.E., DESIGN FOR GOOD?

I currently work full-time at a non-profit while pursuing my graphic design degree, so I guess you could say I’m “designing for good” all day, every day. I’m drawn to this area because it’s these meaningful causes that need the visibility that strong design can provide.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

SCAD has taught me how to articulate my design choices more effectively and create stronger presentations for my projects. My time here has taken my artistry to the next level – and I couldn’t be more excited for what the future holds.

ZACH JACOBSEN

ACADEMY OF ART UNIVERSITY

Zach Jacobsen, a native of Laramie WY has led an accomplished life of service and creativity. He attended the University of Wyoming before joining the U.S. Army in 2003. Promoted to sergeant in just two years, Zach won several Soldier of the Month competitions and was runner-up for Soldier of the Year at Fort Richardson AK. During a year-long deployment in 2006 to Baghdad, Iraq, he led over 100 convoy security missions with no casualties, earning an Army Commendation Medal and a Combat Action Badge.

Following his honorable discharge, Zach served as a Bay Area police officer for over 15 years, excelling in roles such as Field Training Officer, SWAT Operator, and De-escalation Instructor. His career was cut short by an injury in 2020, leading him to pursue his passion for graphic design at Academy of Art University, where he earned a BFA and graduated with top honors as valedictorian.

Now in graduate school, Zach is pursuing his dream of teaching at the college level while managing a small design studio he recently co-founded with his brother. Most importantly, he is supported by his wife of nearly 20 years and their two children, whose love and encouragement remain his greatest sources of strength and inspiration.

WHAT MAKES YOU FEEL INSPIRED?

I was in the military for 6 years, then a police officer for 15 years. I got injured on the job and had to retire. I had always had a very strong interest in design, and it is SO MUCH FUN to be able to do this as an adult. I have an 11-year-old and a 9-year-old. They love that I am in school, and think what I’m doing is really cool. That’s incredibly inspiring.

WHAT AREA OF DESIGN ARE YOU HOPING TO SPECIALIZE IN?

Brand ID and package design.

VICKI VINCENT

ACADEMY OF ART UNIVERSITY

I’m an art director and graphic designer based in Cleveland OH with six years of agency experience specializing in digital and print design. My work spans concept development, logo creation, identity systems, typography, and illustration. I’ve had the opportunity to collaborate with clients across industries at regional, national, and international levels. My work has been recognized by the American Advertising Awards, AIGA, and Adobe Create. I’m a graduate of Cleveland State University and am currently pursuing an MFA in Graphic Design from Academy of Art University while working as an art director at Marlin Connections.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

I’ve learned to be very conceptual, to have a reason behind every aspect of my designs. I’ve learned to be very introspective in coming up with my own thoughts for things, which has helped to make me a well-rounded designer.

DO YOU CURRENTLY DESIGN FOR ANY CAUSES OR CHARITIES? Absolutely! I love creating designs that make a positive impact. I’ve been fortunate to work with several non-profits; it’s always fulfilling to know the work is contributing to something meaningful. One of my favorite design-for-good projects was a coloring book created to educate young people about creative careers.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Design school has played a pivotal role in accelerating my career. The courses at the Academy have equipped me with additional technical skills and have encouraged me to approach design projects more conceptually and holistically. The online instructors at the Academy make the classes feel personalized and engaging.

JAYDEN BADILLO

RINGLING COLLEGE OF ART AND DESIGN

Jayden Badillo is a dynamic graphic designer who brings adaptability, creativity, and hands-on expertise to their work. Originally from Illinois but calling North Carolina home, Jayden’s upbringing in a military family has given him a unique perspective on storytelling and connection. Passionate about bold editorial design and tactile creative processes, he thrives in crafting work that communicates powerfully and leaves a lasting impact. An avid Survivor fan and constant music listener, Jayden channels his love for different art forms into every project, drawing inspiration from diverse experiences and mediums. Jayden’s multifaceted approach allows him to create meaningful, impactful work that resonates with audiences and inspires action.

WHAT MAKES YOU FEEL INSPIRED?

I am constantly finding new inspiration in the everyday. That never stops, so long as I get to experience new things, people, media, etc.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

While I am extremely biased toward editorial design, I find anything hands-on the most exciting.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Everything has been done before. What matters is the perspective and experience that you bring to an idea that makes it truly unique.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

I wouldn’t say there is any one designer that I look up to specifically. For me, it’s the new designers coming up around me that motivate me to do the best work I can. How are others pushing the limits? How can I bring that new perspective?

AVERY FROST

RINGLING COLLEGE OF ART AND DESIGN

Avery Frost is a senior from Tallahassee FL, currently majoring in Graphic Design and minoring in Business of Art and Design at Ringling College. She has been exploring her creative side since she was younger, through both art and music. She chose a path in graphic design because of its unique ability to communicate with people and solve problems. She enjoys exploring a variety of mediums and styles, most notably Letterpress, which led her to the opportunity to intern at Nashville’s Hatch Show Print. Combining both traditional and digital design mediums helps her push the boundaries of her design process and discover new skills along the way. In her free time, you can find her working on a letterpress project or looking for vinyl records at antique stores.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I usually listen to ’60s folk, ’70s soft rock, and ’80s new wave, but recently my friends have been introducing me to new international artists like Joost Klein and Käärijä. I am also really excited about Ethel Cain’s new album that’s coming out soon!

DO YOU, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES, I.E., DESIGN FOR GOOD?

This year, I started designing for my college’s voting organization, Ringling Votes. I designed a full social media campaign, promotional posters, and hosted a letterpress printing event to promote early voting. This made me realize the importance of designing for causes, and I would love to continue designing for voter advocacy.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Yes, by being surrounded by so many talented creatives at Ringling College, I’ve learned how to express my ideas more effectively and have gained a deeper appreciation for the power of collaboration. Going to Ringling College has definitely prepared me for the future, and I can’t wait to see what it holds.

ALEX CIESLINSKI

THE OHIO STATE UNIVERSITY

Alex Cieslinski is a senior pursuing a BSD in Visual Communication Design and minoring in Fashion and Retail Aesthetics at The Ohio State University. She is excited for the upcoming opportunities to learn and experience new things (in the design world and otherwise) post graduation! Alex has always loved art and expressing herself in fun ways, and found that design was able to merge this passion with creating intuitive and honest solutions for all kinds of people. In her free time she loves cooking, spending time with friends, and being outdoors.

WHAT MAKES YOU FEEL INSPIRED?

I find a lot of my inspiration from my general surroundings! Interior spaces, music, advertisements and posters, fashion, and even physical expressions of creativity like dance.

My parents also are a huge inspiration to me. They both studied architecture and I have always admired the love they’ve expressed for their craft and how they’ve encouraged my siblings and I to pursue creative fields in college.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

Primarily brand identity, but I could also see myself exploring product design, marketing design, and even environmental design. I am passionate about many areas of design but hope to encounter a wide range of projects in my future so I can find my niche.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Feeling uncomfortable in the making process often is what leads to your best results. Jumping to finished products from rudimentary ideas rarely pushes the boundaries of what a deliverable can be, and certainly does not push you outside of your comfort zone as a designer.

BRYCE PATTERSON

THE OHIO STATE UNIVERSITY

Bryce Patterson is a senior studying Visual Communication Design at The Ohio State University. He enjoys working in branding, print and environmental design. When not designing, he is watching tv or playing a video game, or outside kicking a ball around.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

For me, Paula Scher is one of the greatest graphic designers I have ever seen. I was first introduced to her through Netflix’s show, Abstract: The Art of Design, and I have been studying and following her work ever since.

WHAT ARE YOU READING/LISTENING TO/WATCHING?

I am currently reading The Ministry of Time by Kaliane Bradley, and Tinker, Tailor, Soldier, Spy by John le Carré. I like to listen to design podcasts, such as A Change of Brand or Audiobooks if I want to switch things up.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Design school has definitely planted the seeds for helping me become a strong designer and strong person overall. It gave me the resources and support I needed to be able to push myself past any boundaries I had. It was up to me to use these resources and support in the best way possible to continue improving my skills and confidence in my work so that I would be confident in my job search.

DO YOU, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES, I.E., DESIGN FOR GOOD?

For my senior thesis capstone, I am designing an exhibition that highlights the work of several African American designers in and around Columbus OH. The exhibition will also feature material that will reach out to young African American HS students to expose them to all of the possibilities to a career in design. I would love to design for, and further this cause after graduation.

EMELIA KNARR

FULL SAIL UNIVERSITY

My name is Emelia Knarr and I am currently finishing my MFA in Media Design at Full Sail University. Coming from a small town in Missouri, art was not originally my first passion (though, my mother says I have always been a creative). My first and foremost love was science – something I try to incorporate into all of my work. I did my bachelor’s at SCAD in sequential art, minoring in illustration, where I found love for the human form and mind. However, furthering my education has allowed me to apply more logic to my work and showcase this work in a professional, design-savvy manner.

WHAT MAKES YOU FEEL INSPIRED?

Browsing digital archives from museums, observing fan made media, and reading comics! I love keeping up with modern - and not-somodern - media as a way to see into other people’s minds and lives. It makes me feel hopeful and gives me wicked ideas! I definitely recommend the MET’s digital archive; their fashion pieces are phenomenal.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

Character or environment design - whether that’s for movies, exhibits, props, or doing comics in the future ... as long as I’m creating something new for someone who will love it, I’ll be happy.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Patience! Not with others, but for myself. If I ever find myself looking at a project and think “there’s no way,” I have to remind myself...I went through design school! I can do anything now.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I greatly admire Keith Haring, Skottie Young, and Frida Kahlo. Haring, for his art style that is deceptively simple but symbolically loud. Young, for his work in the Wizard of Oz franchise and his expressive style, and Kahlo for her spirit and determination. Her resolve even in pain motivates me to keep my own.

SEAN MATTHEW PRAYUDA

FULL SAIL UNIVERSITY

Sean Matthew Prayuda recently graduated valedictorian of the undergraduate Digital Arts and Design degree program at Full Sail University in Orlando FL. During his time at Full Sail, Sean received several Course Director Awards, which highlights students who have demonstrated outstanding effort and good attitude in completion of course projects. When he is not engaging in motion graphics design, he is drawing characters, painting and building model kits, as well as playing video games. Upon graduating, Sean accepted a Graphic Designer role with Full Sail’s DC3 division.

WHAT ARE YOU READING/LISTENING TO/WATCHING?

I am currently playing through a game called Limbus Company and have found its plot to be enjoyable so far. Some of my favorite stories come from the Xenoblade Chronicles series of games. I would definitely recommend that one for a gripping narrative experience.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Immensely so. Before, I had no idea how to use After Effects, but now I am not only relatively proficient at it but also significantly enjoy doing motion graphics. At Full Sail, I feel I had complete creative freedom with my projects while also having sufficient rubrics or specifications for each project which created an ideal learning environment for me.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

I have worked with a few non-profits already. One of these was Christmas Dreams, an organization which helps terminally ill children celebrate Christmas before December. I helped make the graphics for a video experience they would show the children.

WHAT MAKES YOU FEEL INSPIRED?

Movies or video games with excellent and distinct stylistic flair. Some examples that come to mind are Spider-Man: Into the Spider-Verse and several Mario games as they are full of charm and fun colors.

ROBERT GLEASON

AUBURN UNIVERSITY

Robert Gleason is a senior graphic design student and undergraduate research fellow at Auburn University, to graduate in May 2025. The blending of visual communication’s problem solving and creative thinking has drawn Robert to the study of Graphic Design. In his time at Auburn, he has become involved in researching and studying both historical and vernacular design precedents, informing his approach to design. Through his ongoing fellowship, he has explored the role of design in science communication and education. When out of the studio, Robert can be found pursing art photography or rummaging through record stores. His projects have been featured at both local and international exhibitions. With graduation on the horizon, Robert looks forward to beginning his career in design.

WHAT MAKES YOU FEEL INSPIRED?

I’m always immersing myself with as much art, music, and design as I can. While this provides a reliable springboard for any creative process, talking through ideas with others is my most powerful source of inspiration. No matter how long I mull over ideas, I am always amazed by the insights of others.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

With my time at Auburn, I’ve been able to explore a wide variety of projects. I’ve been most drawn to work that communicates complex ideas, science communication and exhibition design.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

I went into college thinking I would just learn to design websites and posters. What I did not expect to learn was design as a process – a strategy for solving myriad problems, both visual and practical.

CAROLINE WEBSTER

AUBURN UNIVERSITY

Caroline Webster is a senior graphic design student at Auburn University and a digital media intern, set to graduate in May 2025. Her love for visual art and activism has fueled her passion for graphic design, driving her to create work that is both impactful and purposeful. Caroline’s approach to design is people-focused, aiming to solve problems—big or small—through thoughtful, creative solutions.Outside of class and work, Caroline enjoys playing flag football and exploring fun new spots around town. Her dedication to her craft has earned her national recognition for her projects, competing successfully against professionals in the field. Excited for her approaching career in design, Caroline hopes to make a meaningful difference for people and the planet.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

EITHER TODAY OR HISTORICALLY?

I greatly admire Tré Seals. He is a type designer and founder of Vocal Type, creating typefaces that are inspired by social justice movements. I had the pleasure of seeing his work at MODA in Atlanta and hearing from him firsthand about his process and how type can be so impactful.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I am listening to an amazing podcast, “The History of Japan”, which I highly recommend to anyone who wants an in depth history of Japan. I am watching many things, but a few of them are The Penguin, Agatha All Along, The Great British Baking Show and the Harry Potter movies.

DO YOU CURRENTLY DESIGN FOR ANY CAUSES OR CHARITIES?

I plan to design for companies that advocate for positive change whether that is environmentally, politically, or socially. Design can be such a powerful and important tool for inspiring change.

SKYE ARMSTRONG

MICHIGAN STATE UNIVERSITY

Art has always been an integral part of Skye’s life that became even more essential since becoming a graphic designer. Skye Armstrong is a senior at Michigan State University pursuing a BFA in Graphic Design. As an undergraduate student, Skye has experience in packaging and freelance work—developing several innovative can designs for beverages. Additionally, she interned at BasedOn, a studio in Detroit, where she had opportunities to work in a creative, collaborative environment to design timeless brand identities.

Skye’s strong work ethic and professionalism is evident in how she approaches her work. Her attention to detail and craft is elevated by her continuation to push boundaries in design and consider her intended audiences. Skye’s work is often described to have a sense of elegance and refinement, consistently prioritizing user experience. The part that Skye loves the most about design is how integrated it is in people’s lives, whether they recognize it or not. Design is most impactful in the way it informs, interconnects, and inspires people of all ages and cultures.

WHAT MAKES YOU FEEL INSPIRED?

I always seem to find inspiration in my surroundings. It can be something as simple as a unique color combination in a photograph or intellectual conversations with my peers about our design work that lead to more successful and impactful design decisions.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

I am most passionate about brand identity. I love how a brand can visually tell a story while also being strategic. I love the challenges that it can present like creating a design that someone with no experience can connect to and recognize.

THANH TRAN MICHIGAN STATE UNIVERSITY

Thanh Tran is a senior pursuing a BFA in Graphic Design with minors in Graphic Novels and Animation. Throughout his undergraduate years, he has worked with organizations such as the Vietnamese Student Association at MSU, Big Bad Boo Studios in New York, and Apex KK in Tokyo.

Thanh approaches each project with careful consideration for the communities he designs for, immersing himself into the research process to ensure each element is intentional. This may involve surveying audiences or studying cultural references to better understand the project’s needs and values. His goal is to create designs that not only function well but also build connections with the people they serve and push the boundaries of what design can achieve.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

There are so many professionals, professors, and peers whose work that I am inspired by. However, the designers that I find myself returning to are Karin Fong for her motion design, Jessica Hische for her personal branding, and Giorgia Lupi for her intricate storytelling.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I read a lot of Asian and Asian-American literature like The Best We Could Do by Thi Bui and recently Yolk by Mary H.K. Choi. Reading is my form of self-care, allowing me to immerse myself in stories I can relate to.

DO YOU CURRENTLY DESIGN FOR ANY CAUSES OR CHARITIES?

I absolutely want to be involved in social and humanitarian change whether it is through my design work or volunteering. When I began working for James Madison College, I grew more interested in global news and journalism. I’ve had the chance to meet people ranging from environmental activists to student journalists, all of whom have further sparked my interest.

VERA SOBERG

PRATT MUNSON COLLEGE OF ART AND DESIGN

Vera Soberg is a second-year graphic design student whose passions lie in marketing, branding, and creative direction. Originally from Chicago, she found a love for graphic design through theater, where she was already working with costume and makeup design. Vera designed the promotional posters and programs for numerous school-produced shows. Today, she has made her mark in New York through commissioned logo designs, juried exhibitions, and submitting designs to organizations like the American Heart Association, for which her work was a finalist. Always thinking of home, she also submitted designs for the redesign of the Illinois state flag. Vera enjoys participating in a local fiber arts group and volunteering with Girl Scout outdoor educational programming. She looks forward to continuing to challenge modern design practices by incorporating more three-dimensional media. Vera hopes to do more design work for theater and other live-performance marketing as she continues her art education.

WHAT MAKES YOU FEEL INSPIRED?

I’m inspired when I’m excited about something or when I can deepdive into research. Rabbit holes fuel my creative energy. I’ve also always been obsessed with anything floral — prints, flowers, and scents — and will look for excuses to incorporate them into my work.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

I like working in a variety of areas, such as branding, merchandise, and media promotional design. Generally, I like to create designs for prints or other physical media.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Design school taught me how to balance between organic and deliberate, between random versus structured.

NANOKA UMEHARA

PRATT

MUNSON COLLEGE OF ART AND DESIGN

Nanoka Umehara, a graphic design student at Pratt Munson College of Art and Design, is passionate about branding and its power to connect people and ideas. Before coming to the United States from Japan, she earned a bachelor’s degree in policy management from Keio University. She specialized in business management and contributed to city revitalization initiatives in Okayama through innovation, technology, and. entrepreneurship. Her logo design will represent the 2025 “America’s Greatest Heart Run and Walk,” sponsored by the American Heart Association. With her diverse background and dedication to growth, Umehara aspires to build a career in branding, creating impactful designs across industries.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

I look up to Kashiwa Sato and Yuni Yoshida. Sato’s work is simple and refined, and I respect the extensive research and listening that goes into each of his designs. As for Yoshida, I love her bold, innovative ideas. Her work is so captivating that I could look at it endlessly.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I often read Japanese mystery novels, but during the semesters, I tend to enjoy visual media and music. I usually have Japanese anime playing in the background while I work, and for music, I love listening to songs by SEVENTEEN to boost my mood.

DO YOU CURRENTLY, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES?

Yes, I would love to design for the community that I exist in, and explore diverse opportunities.

CARTER RICE

SYRACUSE UNIVERSITY SCHOOL OF DESIGN

I am a current senior at Syracuse University, pursuing a BFA in Communications. Originally from Baltimore MD, I grew up immersed in creativity, spending hours in my mom’s attic studio painting and drawing with her, and exploring my dad’s office, where he worked as an interior designer, poring over architectural plans and marble samples. In high school, I developed a passion for oil painting but never seriously considered art or design school. When applying to Syracuse, I initially planned to major in interior design, but accidently selected Communications Design, which turned out to be one of the best “mistakes” I’ve ever made. During my first year, I was captivated by the incredible work produced by the seniors and alumni. Their designs inspired me to push myself creatively and strive to make work that is equally impactful. Over the past four years, I’ve built a strong set of design skills and gained a true appreciation for the intersection of creativity and communication. My experience has not only strengthened my love for design but also made me excited to create work that is both meaningful and innovative.

WHAT MAKES YOU FEEL INSPIRED?

I feel most inspired by other designers. Whether it’s seeing someone’s designs on social media or walking through the studio and looking at others’ work, watching how people approach their craft and the designs they produce is what motivates me.

WHAT AREA OF DESIGN ARE YOU HOPING TO SPECIALIZE IN?

I will be seeking opportunities to work in packaging design, advertising or branding.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

The value of critique, and how important it is in helping you grow and evolve as a designer.

YIMEI TANG

SYRACUSE UNIVERSITY SCHOOL OF DESIGN

Yimei Tang is a senior Communication Design student at Syracuse University, born and raised in Beijing and now based in Syracuse, New York. Growing up in a family deeply rooted in the book industry, she spent her childhood surrounded by countless stories in her parents’ book warehouse. This unique upbringing sparked her imagination and instilled a lifelong passion for storytelling and culture. Yimei’s design philosophy is grounded in bringing diverse cultural perspectives into her work. She views design as a powerful medium to bridge cultures, foster understanding, and challenge conventional thinking. Whether through typography, branding, or visual storytelling, she strives to create work that is both thought-provoking and reflective of the world around her. In addition to her cultural inspirations, Yimei is deeply motivated by social and environmental issues. She believes design has the power to critique, provoke, and inspire change, and she often uses her projects to explore and address societal challenges.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

I deeply admire Zipeng Zhu, a young and incredibly talented designer who visited our school once. His bold and vibrant work celebrates his cultural identity in such a fearless and creative way. I’m inspired by how he brings his heritage into the spotlight, using design as a tool to share his story with the world. His ability to balance playfulness with sophistication has shown me how design can be both personal and impactful, and he reminds me to embrace my own culture.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I’m currently reading We Have No Idea, a fascinating book about the mysteries of our universe that science hasn’t yet explained. I’ve been interested in physics and the cosmos since high school, and this book takes a refreshing approach to the unknown. Listing into a Japanese singer-songwriter, Fujii Kaze. His music always brings me warmth and healing through melody. Watching: The Day of the Jackal.

JEWELL MELISA T. MORTON

VERMONT COLLEGE OF FINE ARTS (VCFA)

I’m Jewell Melisa T. Morton. I design because I think it’s fun, and no matter what I do, somehow I always end up back in the same place: living and breathing design. I guess I’m maybe an oddball out, but I prefer to work collaboratively with people rather than alone in most cases since I think work ends with better results when people provide feedback.

WHAT MAKES YOU FEEL INSPIRED?

Honestly, almost anything can inspire me if I’m in the right mood. Good food can inspire the need for a menu, branding, photography, or a video. An alluring poem, a captivating speech, or music with lyrics can inspire easter eggs or an entire project. However, my main inspiration is probably history. What’s the history of the object? Those easter eggs for me make everything click.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

I know people always say pick a niche, but I honestly want to work in all forms of design. I enjoy design a lot,even if I struggle with it sometimes. I know most people, prefer to work alone, but I think design is most fun when it is collaborative. Being able to ask others for opinions while receiving and providing feedback has helped me create better designs. So while I don’t have an area of design I want to specialize in, I’m mostly excited to find a great team to work with!

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

I didn’t expect to love book design. I was drawn into design because of the social media/digital marketing field and thought I’d stay within it but as I continued to design books for school and make them, I learned that there is something about book design that energizes and inspires me to create.

TIM MURRAY

VERMONT COLLEGE OF FINE ARTS (VCFA)

Tim Murray is a graphic designer and educator based in Sioux Falls SD. With over 15 years of experience, Tim’s design practice includes environmental design, print and book design, experience design, branding and identity, motion and photography, and illustration.

In addition to undergraduate degrees in theatrical design and philosophy from the University of Missouri, Columbia, Tim also holds an MFA in Graphic Design from the Vermont College of Fine Arts. A former interpreter, Tim is fluent in Spanish and conversational in several other languages.

His research interests include: information design in the built environment; the dual role of creative tools as both extensions and constraints; the ethics of the “attention economy”; speculative fiction as a tool for designing the future; and the interplay between our creative agency and AI.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

I have loved Massimo Vignelli’s work ever since I first saw his New York subway maps, and I’ve been interested lately in Sister Corita Kent, in her roles both as a visual creator, and also as an educator. Taking a slightly wider view of “my field,” architect Antoni Gaudí and sculptor Eduardo Chillida both made lasting impressions on my sense of how a creative voice could shape a place through shaping its visual culture, and George Orwell, William Gibson, and C.S. Lewis have shaped the way I think and tell stories.

MARIA DIERKES

DREXEL UNIVERSITY

Maria Dierkes is a senior at Drexel University, pursuing a B.S. in Graphic Design and a minor in User Experience and Interaction Design. Throughout her years as a design student, Maria has developed a strong passion for typography and has made it a central focus in her work. She’s always looking for ways to perfect her craft and apply her design skills in innovative ways. In addition to typography, Maria also has a love for fine art as well as making homemade notes and birth announcements for family and friends. When she is not designing, you can find her in nature, listening to classical music, traveling, or camping. She loves spending time with loved ones and can’t resist a good cup of coffee. Maria is always excited to try new things and take on new challenges.

WHAT MAKES YOU FEEL INSPIRED?

One thing that makes me feel inspired is typography as well as researching different art styles and time periods.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

One area of design that I hope to work in one day is the publication field. I had the opportunity to visit Penguin Random House in London while studying abroad and I was so inspired by their work there and how they were able to come up with amazing designs for book covers.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

One thing that design school has taught me is how much I would look at other designs and typefaces outside of the classroom and try to figure out how the designer came up with the idea. My whole world has changed since then.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I look up to all my graphic design teachers as they are the ones who have taught me everything and have pushed me to be where I am today!

NICHOLAS EVANGELINOS DREXEL UNIVERSITY

Nicholas Evangelinos is a senior pursuing a B.S. in Graphic Design with a minor in UIUX. He prioritizes experimentation over practicality in his work with the philosophy being he can always rein in an overly experimental design, but if that initial idea isn’t pushing any boundaries, the final product won’t be either. Nick recently started his own design studio with three of his friends and fellow Drexel students. Together they’ve spent the past year creating visual identities for artists, independent creators and local businesses in Philadelphia. This experience has taught him about the complexities of interacting with clients, and how rewarding it is working with a team to execute a vision. On most nights you can find Nick cozying up in his room with a cup of tea, listening to music and pushing shapes around in Illustrator.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Aaron Draplin’s strict use of geometry in his work has been very influential. I admire his philosophy around doing design work for friends and family.

WHAT ARE YOU CURRENTLY READING, LISTENING TO, WATCHING?

Lately I’ve started watching Friends for the first time, and I’m listening to Kendrick Lamar’s new album on repeat.

DO YOU PLAN TO DESIGN FOR ANY CAUSES OR CHARITIES?

I want to give nonprofits the same tools and resources as large corporations, so they have the best possible chance of reaching and inspiring people.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

Through the co-op program at Drexel I’ve had the opportunity to work as a designer which has taught me a lot, and I feel ready to enter the industry.

AUDREY PUMPHREY

UCO SCHOOL OF DESIGN

Audrey Pumphrey is a Graphic Designer and Illustrator currently based in Oklahoma City and is currently a graphic design major with a minor in illustration at the University of Central Oklahoma. She has always had a passion for art from a young age, which then developed into a deep love for graphic design. Audrey is a detail-oriented designer who is not afraid to push boundaries, try new things, and break the rules (reasonably, of course) when it comes to designing. For the past two school semesters, Audrey has worked with local clientele on a multitude of formats in Inktank Studio, a course at UCO where they do real work for real clients. Audrey has also been recognized and received awards from GDUSA, and the ADDY’s on the local and district level.

WHAT MAKES YOU FEEL INSPIRED?

As cliché as it sounds, anything and everything. There are aspects of design to be found in almost everything, even in the non-design world.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

Multi-page layout design and event design are something I feel passionate about.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

It taught me that there is a lot more work put into a project than what you see in the final. I used to think people just created great things out of thin air, when in reality they were planning, sketching, and ideating to get to that point.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

Monique Ortman and McKenna Sanderson, they are two kickass designers who also happen to be my professors. They have pushed me to be the designer I am today; I owe a lot of my skills to them.

EMMA THOMPSON

UCO SCHOOL OF DESIGN

Hello, my name is Emma Thompson! I am currently a senior in the graphic design program at the University of Central Oklahoma. I am a member of Cherokee Nation. I am originally from Altus, Oklahoma but moved to Oklahoma City to pursue my degree in 2021. I had initially planned on becoming a lawyer, then an occupational therapist, and then a history professor before I realized I would be much happier in a creative field. I am currently an intern at Poly-mode Studio working on research and branding and have a part time job working at the front desk at Fordson Hotel in Oklahoma City. When I am not doing design work, I enjoy cooking dinner with my fiancé and spending time with my dog and two cats.

WHAT ARE YOU CURRENTLY READING, LISTENING TO, WATCHING? I mostly listen to podcasts like Just Trish or Normal Gossip, but, as far as music – Samia, Men I Trust, and Mac Miller are always on my playlists. I am also loving bad reality TV right now.

DO YOU PLAN TO DESIGN FOR ANY CAUSES OR CHARITIES

Absolutely! I am currently an intern at a BIPOC design studio that focuses on educating people on BIPOC design history and it has really inspired me to want to dive more into that field.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Yes! Design school has vastly increased my work ethic and grown my confidence in every aspect.

WHAT MAKES YOU FEEL INSPIRED?

Listening to music makes me feel inspired. I’ve created a playlist with music that helps get me in the zone and it’s been my best friend for the last four years!

MADELYN ARNOLD

BOWLING

GREEN STATE UNIVERSITY

Madelyn Arnold is a senior honors student at BGSU pursuing her BFA in graphic design, expected to graduate spring of 2025. Madelyn’s creative passion has guided her hobbies and pursuits throughout her lifetime, from writing and illustrating picture books as a child to upcycling thrifted furniture in her free time today. While attending BGSU, Madelyn has maintained active involvement in the campus community. She has been a member of Falcon Leadership Academy, served as Vice President of Marketing for her sorority, and was a recipient of the John & Norma Richards Design Award in the 2024 Undergraduate Art Show. Madelyn also completed an internship with Plastipak Packaging this summer, and has continued her internship remotely this school year. Her lifelong drive for knowledge and passion for the arts have made her eager for the opportunities, experiences, and lessons awaiting her in the ever advancing world of graphic design.

WHAT MAKES YOU FEEL INSPIRED?

What makes me feel most inspired is the connections I have fostered with my family and loved ones. Oftentimes in my design work, my ideation process begins with conversations I have had within my communities and experiences I have shared with others.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

I love creating brand identities and expanding upon them to create a branding system. My hope is that my future career path allows me the freedom to experiment with this passion.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

It has taught me that there is never a right or wrong way to things. It’s about does it work “for this” and why or why not.

BREANNA THOMAS-MCDUFFIE BOWLING GREEN STATE UNIVERSITY

Breanna Thomas-McDuffie is a senior at Bowling Green State University pursuing a BFA in Graphic Design. Her journey into design began unexpectedly in college, but quickly became a passion driving everything she does. She has a strong interest in interactive and exhibition design, as well as anything hands-on that allows her to create and build. She believes working with her hands brings her closer to the design process, making each project a real-time experience.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I have recently been trying to read more in place of scrolling on my phone. I just finished Mario Puzo’s The Godfather and have started The Road by Cormac McCarthy

DO YOU CURRENTLY, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES?

This past summer I had the opportunity to work alongside the Detroit Regional Dollars For Scholars team to create brochures for their annual luncheon. Additionally, during my time as VP of Marketing, I created promotional materials for my Greek organization’s philanthropy events with proceeds to our local domestic violence shelter.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

BGSU’s design program has taught me how to conduct myself in a professional setting and interact with design professionals in a way that greatly aided my interview process. I have learned that being able to effectively communicate about your work can be almost as important as what is in your portfolio.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

I hope to specialize in interactive, product, or packaging design.

RACHEL BAKER

BALL STATE UNIVERSITY

Rachel is a multidisciplinary designer, illustrator, photographer, and current senior pursuing her BFA in Graphic Design and a minor in Marketing, set to graduate Spring 2025. Originally from Columbus OH, her main interests include branding, package design, and editorial design. She has performed the roles of Project Manager then Team Lead/Art Director in Studio 165+, a student-led design agency at Ball State that works with several partners in Muncie and beyond. Outside the studio she is passionate about music and ministry, playing multiple instruments and serving as a core group leader for Chi Alpha, an on-campus Christian organization. She values uniting diverse individuals around a shared vision, fostering an environment that encourages the expansion of their creative potential and empowers them to produce exceptional work, all while maintaining an atmosphere of fun and collaboration. Ultimately, her goal is to consistently pursue excellence and have a positive impact on those around her through the authenticity of her work and meaningful interactions.

WHAT MAKES YOU FEEL INSPIRED?

I feel most inspired when watching other talented creatives in the design and music industries produce quality work while pursuing their passions.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

I currently hope to specialize in branding and identity design, but I am also open to pursuing other areas in the future.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Design school has taught me many things, but one of the most valuable is how to receive and implement critiques into my work as well as how to provide feedback to others. Learning this has not only improved my skills as a designer, but also helped me become an effective communicator both visually and verbally.

TAYLOR RECTOR

BALL STATE UNIVERSITY

I’m Taylor Rector, a senior pursuing a BFA in Graphic Design at Ball State University. Originally from the small town of Hagerstown IN, my passion for design was sparked in high school when a vocational program introduced me to the world of graphic design. I was hooked immediately, and haven’t looked back. At Ball State, the challenging coursework and diverse projects have allowed me to refine my craft, explore new creative approaches, and tackle real-world design problems. From branding to UI/UX, to packaging, I’ve developed a well-rounded skill set that I’ve applied in both studio work and client projects. Over the past three semesters, I’ve been part of Studio 165+, an award-winning student-led design studio. I’ve progressed from designer to project manager and now team lead, working with local clients and strengthening my skills in collaboration and leadership. Outside of design, I’m passionate about music, reading, and spending time with family and friends. I’m also a big fan of chai lattes and hanging out with my dogs!

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I look up to Shantanu Suman, my graphic design professor, for the influential role he has played in shaping my growth as a designer.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I love reading, especially fantasy and sci-fi. Right now, I’m re-reading the Throne of Glass series with my book club. I’m also a huge country music fan and have been listening to Kameron Marlowe, Erin Kinsley, and Bailey Zimmerman.

DO YOU, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES, I.E., DESIGN FOR GOOD?

Yes, I would love to design for causes and charities that I care about. I believe design can make a difference, and I’d love to use my skills to help raise awareness and support positive changes.

ASHLEY CAI

RHODE ISLAND SCHOOL OF DESIGN (RISD)

Ashley Cai is a student in the Brown/RISD dual degree program majoring in Graphic Design, Computer Science and International and Public Affairs. She is curious about building rich storytelling experiences, visualizing unintuitive data in intuitive ways, and subverting expectations in digital spaces. Previously, she has worked on stories in various capacities for The Los Angeles Times, The Wall Street Journal, The Pudding and The Brown Daily Herald. She believes that information should be designed to be simultaneously accessible and challenging for audiences. Outside of work, she is obsessed with learning to dance, studying languages, collecting green objects and hosting board game nights with wonderful people.

WHAT MAKES YOU FEEL INSPIRED?

Freestyle dance battles – watching or participating!

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

Digital journalism, data visualization and/or creative coding.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

How the most inane of references can bloom into something material.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

Mira Rojanasakul, Laurel Schwulst, Bhavik Singh

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Rereading A Field Guide to Getting Lost by Rebecca Solnit, listening to RadioLab, and watching a Chinese reality TV show about farming.

TINA ZHOU

RHODE ISLAND SCHOOL OF DESIGN (RISD)

Tina Zhou is a graphic designer from Tamaki Makaurau, Aotearoa/ Auckland, New Zealand and is currently pursuing an MFA in graphic design. She graduated from NYU in 2020 with a degree in studio art and a minor in computer science. She was the art director and lead designer for the 2023 cookbook Made Here, nominated for a James Beard Award and chosen as a best cookbook of 2023 by Bon Appetit, Vogue and Forbes. She believes in the efficacy of graphic design to promote narratives rooted in culture and research and is currently exploring the intersection of design and journalism. In her spare time, she can be found manically cooking, making matcha and blabbering about random bird facts nobody asked for.

DO YOUD DESIGN FOR ANY CAUSES OR CHARITIES?

Designing for communities is at the heart of my practice. I have been working with the nonprofit Send Chinatown Love for many years now, and I hope to continue to use design to amplify community stories.

WHAT MAKES YOU FEEL INSPIRED?

Early mornings on a sunny day, reading the news, researching down rabbit holes.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

Design that tells important narratives and untold stories of underrepresented communities.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

I used to go to websites like Pinterest and are.na for visual inspiration and found myself frustratingly trying to replicate ideas that never quite fit what I’m working on and getting lost in the visual aesthetics of things. It wasn’t until design school that I began to conduct my own inquiries and really read and research what I’m designing to derive visual directions based on the content or ideas themselves. This has allowed me to articulate designs in a more thoughtful way.

CWEN FREEMAN

KENNESAW STATE UNIVERSITY

I have always created things. I used to make zines, posters, stop motion movies, my own companies, characters, all of these things. In high school, I took my first graphic design classes and realized this was an actual career for me in the future. My favorite projects revolve around the advertising and packaging industry. The psychology between people and the things they find aesthetically pleasing has always interested me. Through my time at Kennesaw State University, I have learned about design and put into practice my visions like I did as a kid. College has been a beautiful, full-circle moment for me to fulfill all of the projects I had dreamt up all those years ago.

WHAT MAKES YOU FEEL INSPIRED?

The positive differences and individuality that design brings to people is forever inspiring because it reminds me behind every company or organization there were humans and a mission.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

My goal is to work in packaging one day, specifically the labeling and packaging of beer companies because that design is the most beautiful to me.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU

THAT YOU DID NOT EXPECT?

School has taught me that the process is everything. From sketches and thumbnails to printed final products, each step is absolutely crucial and cannot be taken for granted if I want a final piece I am content with.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I look up to one of my current professors, Professor Kim. She is very accomplished and she is dedicated around the clock to helping her students by giving us projects that push creativity while being relevant to the current industry.

ANGELINA VIZUETE

KENNESAW STATE UNIVERSITY

I was born and raised here in Marietta GA. My ethnicity is a mix of Italian from my Mom’s side and Ecuadorian from my Dad’s. When I was younger, I was always surrounded by art and creativity. My parents did art and music as a hobby when they were younger, so I followed in their footsteps over the years. My Mom did more Realistic Art or Graphic Design work, while my Dad was more Abstract, and they both did percussion for music. I’ve always loved art as a kid, and once I started middle school, I started doing music as a percussionist, like my parents. Then, reaching high school, I did Concert Band, Marching Band, Art, Art Club, and AP Art. After high school, I decided to take art as a pathway for college, and that’s when I discovered the Bachelor of Fine Art: Graphic Communications Concentration at Kennesaw State University. Considering the number of people I knew who went to KSU and loved the school, I knew this was where my new journey as a Graphic Designer would start.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

All the classes, projects, guest speakers, and professors have helped me apply everything in the context of the real world and what people are looking for in a Graphic Designer today. I will soon be taking my Senior Portfolio Class which will cover items that will especially prepare me for a job.

WHAT MAKES YOU FEEL INSPIRED?

Being surrounded by talented professors and classmates, it’s hard not to feel inspired and exchange ideas in such a creative and positive environment.

LAUREN ABER

KEAN UNIVERSITY

Lauren Aber is a Junior Art Director and Graphic Designer with a passion for bold ideas and boundary-pushing design. From crafting engaging campaigns to quirky TikToks, Lauren approaches every project with energy, audacity, and a unique perspective. Since her earliest days glued to Kid Pix in the computer lab, she’s known her calling is creative thinking. Today, as a student at Michael Graves College, she’s honing her book by looking to break the mold. Lauren believes design should be as memorable as it is meaningful, and her work is a testament to that philosophy. Whether it’s turning big ideas into impactful visuals or finding unexpected ways to connect with an audience, she thrives at the intersection of strategy and creativity. Her one rule is simple: aim for audacity — because standing out is the first step to making a difference.

WHAT MAKES YOU FEEL INSPIRED?

The unconditional joy I get from embracing things I am passionate about.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

While sports and entertainment excite me, my priority is finding a place that fosters growth and development above all.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Design school has taught me that once you know a little, you know a lot, meaning that universal and fundamental design spans across many more areas and disciplines than I ever imagined.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

Jessica Walsh was one of the first designers who truly inspired me, I have always deeply respected her commitment to social good, both personally and through her agency.

STACEY POLYNICE

KEAN UNIVERSITY

I’m Stacey, a senior at Kean University earning a BFA in Advertising. With a background in illustration, I discovered my passion for graphic design and advertising, where I’m particularly drawn to unique typographic treatments and campaigns that do more than sell — ads that entertain, tell compelling stories, and truly connect with their audience. When I’m not designing, you’ll find me exploring new hobbies to obsess over, baking, hand-lettering, or bullet journaling.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I’ve been reading a lot of how-to books for hobbies I want to explore, like calligraphy and embroidery. For TV shows, I’ve been watching Bridgerton, but I also love watching reality TV shows as well!

DO YOU, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES, I.E., DESIGN FOR GOOD?

I would love to have the opportunity to design for good. Making a positive impact through my work is something I aspire to. It’s rewarding when a design or ad goes beyond being visually appealing and genuinely adds value to someone’s life. I especially enjoy seeing how thoughtful design can change behavior or raise awareness in meaningful ways.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

Design school has definitely helped prepare me! I’m deeply grateful to my professors for pushing me to think creatively and outside of the box, take on challenging projects and embrace the process. Their guidance has helped me grow and taught me to truly appreciate the creative process.

WHAT MAKES YOU FEEL INSPIRED?

I take inspiration from many places, including the hobbies I enjoy like bullet journaling and scrapbooking. I also find a lot of inspiration in the movies and shows I watch.

RILEY KAUFMAN

VIRGINIA TECH

Riley Kaufman, based in Richmond VA, is driven by a love for creating designs that inspire connection and make a positive impact. Rooted in human-centered design principles, Riley focuses on visual branding, social media, hand-lettering, and UX/UI to craft meaningful, engaging solutions. During her time at Virginia Tech, Riley has had the privilege of working with small businesses and non-profits through her independent creative studio to build thoughtful brand identities, vibrant social media strategies, and other design assets. From leading creative teams to developing designs that tell a story, Riley finds joy in helping mission-driven organizations thrive. Guided by a passion for making a difference, Riley’s work is a reflection of a commitment to collaboration, creativity, and genuine care for people.

WHAT MAKES YOU FEEL INSPIRED?

I am deeply inspired by individuals who bring passion to their work, each offering unique perspectives shaped by their backgrounds and experiences. Their insights not only broaden my own understanding but also ignite my curiosity and drive to learn.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

I am passionate about working with small businesses and nonprofits, drawn to the meaningful impact they create and the diverse creative opportunities they inspire through human-centered visual design.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

How crucial visual communication is to implement problem solving across all areas and industries, and how many creatives it takes to get there.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

Louise Fili is someone I admire through her art deco modernism styles through her gorgeous hand lettering skills.

LAUREN SARTORI

VIRGINIA TECH

I’m Lauren Sartori, a multidisciplinary designer concentrating in user experiences and user interfaces. At Virginia Tech, I am a Graphic Design major with minors in Human-Computer Interaction and Art History. I have studied graphic design since my sophomore year of high school and have applied my skills to visual branding, augmented reality, virtual reality, and wayfinding. I received a full-tuition merit scholarship for all four years as a member of the Honors College’s Calhoun Honors Discovery Program, which focuses on cross-discipline learning and projects solving real-world problems. Outside of class, I explore design through my roles as the Director of Graphic Design for Pamplin Reinventing Social Media (PRISM), our student-run marketing organization; Student Ambassador for the School of Visual Art (SOVA); and Co-President of our chapter of the AIGA. I also volunteer as a Hokie Ambassador, which supports Virginia Tech’s recruiting efforts through giving campus tours and coordinating open houses, and I have served as the Director of Programming (2024) and the Director of Campus Activities (2023) for the Chi Omega sorority. When not studying, working, or volunteering, I enjoy reading, oil painting, and planning my next adventure.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I am currently reading How Design Makes Us Think and Feel and Do Things by Sean Adams, and am re-reading Pride & Prejudice by Jane Austen. I am currently listening to everything Taylor Swift, Sabrina Carpenter, and Gracie Abrams. My air pods are either playing I Can Do It with a Broken Heart, Juno, or Risk. I am watching The Crown on Netflix, and patiently a waiting the new season of Stranger Things on Netflix.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

I participated in Virginia Tech’s Graphic Design Program’s “DesignUP”. DesignUP is an all-day design marathon during which teams of graphic design students work with local non-profits and charities to enhance their design presence through branding strategies, marketing plans, and asset development. I also have had the privilege in supporting Make-AWish through my sorority Chi Omega.

HALLE ANGELL

HARTFORD ART SCHOOL

Originally, Halle didn’t know what career she would follow. Before her senior year of high school, she had thought her clearest path was illustration. However, taking a design and photography course changed her perspective and opened herself up to a new realm of artmaking. What really draws her to graphic design is its involvement with every part of society; how it draws upon the history of our society to give shapes and colors meaning.

WHAT MAKES YOU FEEL INSPIRED?

I feel most inspired when I experience artwork and media created by others: music, drawings, film, etc. It opens my eyes to new techniques and perspectives that I want to explore.

WHAT AREA OF DESIGN ARE YOU HOPING TO SPECIALIZE IN?

I hope to design work for creative projects and non-profits, in order to expand their reach to the masses.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

My later classes here at UHart have taught me to look inwards and find my personal reason for designing.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Debbie Millman doesn’t confine herself to one field and has a lot of passion for her work. That’s something I aspire to in my own career.

WHAT ARE YOU READING/LISTENING TO/WATCHING?

I’m currently reading The Way of Kings by Brandon Sanderson and have been listening to Broken Social Scene.

DO YOU CURRENTLY, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES?

I hope to design for organizations that look to make positive change in the world, like a civil rights movement or an environmentalist organization for example.

SANDY LE

HARTFORD ART SCHOOL

Sandy Le is a Vietnamese creative and designer based in West Hartford CT. While combining traditional design elements with an innovative flair, she draws inspiration from her unique upbringing of growing up in an immigrant and refugee family. She firmly believes that the act of creating is something that transcends language, and bringing forth diverse experiences and complex ideas through meaningful design is what she values the most in her work.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Yes, most definitely! During my time in design school, I’ve been taught how to thoughtfully present my work, develop a portfolio and website, and feeling confident in my strengths and skills as a designer — which has been useful during interviews and portfolio reviews!

WHAT MAKES YOU FEEL INSPIRED?

I often feel inspired by my peers, my family, personal life experiences, and my belief in the power of visual language to serve as a universal language that transcends linguistic, cultural, and geographical barriers.

WHAT AREA OF DESIGN ARE YOU HOPING TO SPECIALIZE IN?

Although I enjoy exploring all areas of design, I’ve always had a strong passion for both print design and UI/UX design — from creating educational zines and event posters to websites and mobile apps.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

During my my time at design school, I’ve been taught to design with purpose. To understand that at its core, design is not solely about visual aesthetics, but rather, it’s a meaningful conversation. At its core, it’s about resonating with an audience, reinforcing a message, and providing insight to solving problems.

GRACEN BOHLING

MERCER UNIVERSITY

Gracen Bohling is from Acworth GA and is currently a senior graphic design major with a passion for illustration at Mercer University. Being a self-taught artist in her former years and learning the foundations of graphic design, she strives to translate a unique and engaging message with each of her works. She draws inspiration from her love of nature and the environment, hoping to share this communal feeling with viewers exposed to her work.

WHAT MAKES YOU FEEL INSPIRED?

The simple things in life like exploring my community, traveling, and the people who surround me.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

Promotional content and branding for either aquariums or conservation societies, as aiding in conserving our environment is my primary passion.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

The importance of collaboration in my designs, and having a community that I can mutually share feedback with has been instrumental in bettering my design skills.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

Janina Rossiter is a graphic designer and a children’s book illustrator who shares my passion for ocean conservation.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I’m reading the Serpent & Dove trilogy, as well as Fourth Wing. I primarily watch early 2000’s shows such as One Tree Hill, and I listen to classic rock, as it was the music I grew up with.

ABBY MILAM

MERCER UNIVERSITY

Abby Milam was born and raised in Georgia. She is a senior graphic design major with a minor in marketing communications at Mercer University in Macon GA. She grew up obsessed with art, taking any course that could fit in her high school schedule. Her visual arts background translated well into the graphic design skills she developed in college. She enjoys illustration, pattern design, and merchandising. Abby currently is the Vice President of Marketing for Quadworks, an on-campus event planning organization, where she designs for large events like Homecoming, and Bearstock, Mercer’s spring concert. She is excited for future opportunities to come her way!

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Mercer has prepared me greatly to find a job after graduation. I’ve learned to overcome anything thrown my way!

WHAT MAKES YOU FEEL INSPIRED?

I feel inspired by the things that make me happy! I love observing things in my room and online and using those to create art!

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

I love merchandising and pattern design! I also love to experiment and be diverse in my portfolio!

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Design school has taught me to create multiple ideas of the same design instead of being set on a certain idea. Coming into school, I would have one final idea in my mind, but I’ve learned to sketch, explore, and think out many ideas before creating my final piece.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

My favorite artists lately have been Matthew Lineham and Emma Bers! I adore both of their colorful styles!!

ADAM CHEN

SCHOOL OF VISUAL ARTS (SVA)

Adam Chen is a senior design student at the School of Visual Arts with a passion for creating bold and innovative visual experiences. Born and raised in Shanghai, he spent four years in Tyler TX before moving to New York City to pursue his dream of becoming a designer.

As a designer, Adam strives to create work that is both attention-grabbing and thoughtfully refined. Skilled in a wide range of tools and techniques, he brings his creative visions to life with precision and impact. Currently, he is focused on exploring the intersection of branding, motion graphics, and experiential design, with the aspiration of using his skills to inspire change and make a positive impact on society.

Outside of design, Adam enjoys traveling and connecting with people from diverse backgrounds. He believes the more you see and engage with the world, the more you grow both in your work and as a person.

WHAT MAKES YOU FEEL INSPIRED?

I feel inspired when I explore different subject matters and connect with people from diverse backgrounds. New experiences always bring fresh perspectives and often lead to exciting directions in my work.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I have a wide range of interests, not only in design but also in the subjects I engage with. This makes me passionate about working in a creative team that strives to make a real impact on society.

WHAT IS ONE THING YOUR TIME IN DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DIDN’T EXPECT?

The importance of collaboration and how much it can enrich the creative process.

CECILIA MOL

SCHOOL OF VISUAL ARTS (SVA)

Hi! I’m Cecilia Mol, a senior pursuing a BFA in Advertising at the School of Visual Arts. I love a challenge, the opportunity to problem-solve and push boundaries especially if it leaves the audience shocked, entertained, or moved.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

There are so many, but without a doubt, my teachers: Gin Chen, Vinny Tulley, Able Parris, Zipeng Zhu, Gabriel Gonzalez, Gio Serrano, Jay Marsen, and Alexei Beltrone. They have all inspired and taught me so much throughout the years.

WHAT ARE YOU READING, LISTENING TO, WATCHING (BOOKS, MOVIES, TV, SOCIAL MEDIA, MUSIC)?

I am currently reading The Catcher in the Rye, watching How I Met Your Mother, and listening to Justin Bieber, as we speak.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES, I.E., DESIGN FOR GOOD?

Absolutely! I had the privilege to work on a pro-choice ad for the National Abortion Federation in one of my classes at SVA, and I would love to do some more PSA in the future.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Yes! Working with amazing professors pushed me to think even more creatively and logically. It helped me realize which ideas had the most potential, which ones would actually work, and how to execute them in the best, most unexpected way.

WHAT MAKES YOU FEEL INSPIRED?

A good plot twist, for sure! If it makes me laugh, cry, or curse their existence, it’s also absolutely bound to inspire me.

JOSCELYN LINDSEY

KANSAS CITY ART INSTITUTE (KCAI)

My name is Joscelyn Lindsey. I’m a senior graphic design student at the Kansas City Art Institute. Like many artists, I began my creative journey as a child, exploring every creative medium I could. In high school, my artistic horizon and passion for design were broadened when I was introduced to the creative limits of digital media. I knew that attending a university in an artistically vibrant city with a rich cultural history would be integral to my journey as a designer, and KCAI has exceeded my expectations. I’ve gotten the opportunity to meet countless incredible designers and learn from new perspectives that I could never have witnessed on my own. Thanks to both my professors and my classmates, I’ve been able to help real people achieve their goals and bring their visions to life. These experiences have been immeasurably valuable, and while I can’t imagine where I’d be if I hadn’t gone in this direction, I’m so excited to explore the possibilities of my profession and see where it will take me next.

WHAT MAKES YOU FEEL INSPIRED?

Connection and the ability to selflessly engage with others inspires me. Knowing that I can contribute to the meaningful journeys in someone’s life drives me to explore my creative potential.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I’m particularly drawn to illustration, packaging, and branding design. I would love to build brands up from bare-bone ideas to projects beyond expectations. I can see myself working in a design firm surrounded by various creatives, each with their own unique experiences and perspectives.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

I never expected the relationships I made to be the most important factor of who I am as a designer. I initially expected the lectures and classes to define my education, but in a way, I learned just as much, if not more, from my classmates and mentors.

KATELYNN

STEVENS

KANSAS CITY ART INSTITUTE (KCAI)

Katelynn Stevens is a Graphic Design student from the Kansas City Art Institute. She is inspired by details found in the world around her from coffee cups to highway signage. Focusing on collaborative design initiatives, whether it’s wayfinding, publications, or crafting identity systems, she believes that design is best when made together. She uses her work to bridge the gap between education, communication, and emotional connection to reach people wherever they are.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Lisa Maione, a professor and mentor, is someone I look up to as a designer with immense knowledge and wisdom of the field, but also as a practicing artist. That balance is something I’m seeking in my own practice

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Currently flipping through the New York Transit Authority: Objects book by Standard Manual (picked up at Secure Attachments in Lawrence), spinning Charm by Clairo on vinyl, with the Roku TV fish lock screen scrolling in the background.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

My multimedia practice explores my relationship with education, communication, and emotions, with the hope that sharing my experiences helps others feel seen. I’m also currently interning with the Nelson-Atkins Museum of Art whose mission is to make art accessible for all, and in the past, I’ve collaborated with a local elementary school to support education funding.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

The opportunities provided to me by KCAI like my internship at the Nelson-Atkins Museum of Art or building my network through local chapters of AIGA and KC Ad Club, have led me to an award-winning portfolio that feels adaptable to the design landscape.

ZACK GIBSON

ARTCENTER COLLEGE OF DESIGN

Zack Gibson is studying at ArtCenter College of Design in pursuit of his BFA in graphic design, specializing in brand identity and packaging. He enjoys creating digital graphics and bringing them to life on screen through motion or physically through packaging and materiality. Inspired by nature and driven by curiosity, Zack is passionate about exploring how design objects are created, often reverse engineering them to develop new skills. His work combines storytelling and problem-solving to create designs that are functional and aesthetically compelling, with interest in the areas of food and beverage, home and lifestyle, and technology. Zack also strives to make choices grounded in sustainability, keeping in mind thoughtful material selection and quality design execution.

Zack also finds satisfaction in applying the fundamentals of graphic design to other disciplines of interest, including product, interior, and lighting design. Outside of school, he explores functional design through 3D printing, experimenting with new ways to blend form and function. Zack looks forward to his future career in design.

WHAT MAKES YOU FEEL INSPIRED?

Nature has always been a source of inspiration for me, but even more recently I think trying to cultivate our relationship with nature — or with ourselves since we are a part of nature — is something that I find Inspiring.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I would say brand identity is my primary focus, but I enjoy expanding on brand identity with packaging and motion design.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Storytelling is a larger part of the job than I realized — not just through the design itself but also in how we talk about it to evoke emotion and connection.

MALINA MIKAMI

ARTCENTER COLLEGE OF DESIGN

My name is Malina Mikami, and I’m a graphic designer specializing in editorial design, packaging design, and visual identities. I believe design is most powerful when it balances form and meaning, simplifying complex ideas so that every detail has a purpose and function. My focus is on creating work that connects on both a practical and expressive level—designs that communicate beyond words and resonate with people emotionally and intuitively.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

I truly look up to my peers in the design field, whose unique approaches, willingness to experiment, and commitment to collaboration and community continuously push me to expand my own creative boundaries.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I’ve been listening to the audiobook Entangled Life by Merlin Sheldrake, which has profoundly informed me on the interconnectedness of life through the lens of mycelium networks, deepening my understanding of how nature’s systems can inspire more sustainable and collaborative design practices.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Of course, yes, design school has prepared me for a job, but it has also profoundly shaped my personal growth, teaching me to approach design not just as a profession, but as a way to connect, inspire, and make a meaningful impact on the world.

WHAT MAKES YOU FEEL INSPIRED?

Nature, personal and cultural stories, DIY culture, textures, audiobooks, philosophy, biomimicry, music, thoughtful and evocative art, analog processes, sustainability.

LOGAN BYER

PENNSYLVANIA COLLEGE OF ART AND DESIGN (PCA&D)

I’m Logan Byer, a senior in graphic design at PCA&D. My interest in graphic design started in middle school making logos for friends’ YouTube channels and video game teams. I was also very inspired by computer component packaging (which I was an avid collector of). Because of this, I went to college intending to pursue Game Art as a major. After I realized it wasn’t for me, I switched my major to Graphic Design and I’ve never looked back, I’ve met so many amazing people and have gotten to work on so many projects that I’ve truly loved, like winning first place in the national Paperboard Packaging Council’s Student Design Competition!

WHAT MAKES YOU FEEL INSPIRED?

Something that gets me inspired is the idea of helping make change with design!

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

I’m hoping to be able to work in packaging design or branding/marketing.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Someone I look up to in my field is Massimo Vignelli and his quote “If you can design one thing, you can design everything.”

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Lately I’ve been listening to a lot of NOFX since they just recently retired.

DO YOU, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES, I.E., DESIGN FOR GOOD?

The Agency at PCA&D provided me with the ability to do design work for local charities, which was an amazing experience to help out several causes that I was personally passionate about.

MATTHEW DORNAN

PENNSYLVANIA COLLEGE OF ART AND DESIGN (PCA&D)

I’m Matthew Dornan, a senior graphic design student at PCA&D. I began my design career in high school creating graphics, flyers, and merchandise for local musicians in Frederick MD. I transferred to PCA&D in Fall 2022, after attending a local community college. During my time at PCA&D, I have worked on various projects, trying my hardest to gain a wide variety of experiences and to use my ability to capture many different effects in my art. The summer before my senior year, I interned at Force PKG, a packaging company in Lancaster PA, where I worked on designing packages, adjusting and creating new dielines, motion graphics, and logo designs. This internship further developed my design skills and made me even more excited to work in the field after graduation.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Absolutely, I feel like the curriculum has a decent variety of projects that would prepare me for multiple sectors of the design industry. Also, from group projects, real-world clients, and even the in-school design agency, there was plenty of experience working for a common goal, and creating designs for other people. I also know that PCA&D has a great network for alumni to gain jobs in the field.

WHAT MAKES YOU FEEL INSPIRED?

I love trying to translate the feeling of something into physical art or design, whether creating an album poster or merchandise, a poster for a TV show or movie, or a package design based on an existing brand.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

No idea! I have some experience already in packaging and I enjoy it, but I would also eventually like to work in music doing merchandise design or album packaging. I have also always been interested in working on movie sets and designing props for movies.

OLIVIA WEISSFLOG

PARSONS SCHOOL OF DESIGN

Olivia Weissflog is a recent graduate of the Communication Design Associates program at Parsons School of Design in New York. She previously graduated magna cum laude with a bachelors degree in political science from UCLA. After moving to New York in 2022 and working as a legal assistant for a year, she decided not to become a lawyer and started at Parsons in the summer of 2023 where she discovered a love of typography, coding, and production. Her work draws on a wide range of references reflecting her varied academic and professional background. Her pieces are uniquely designed for their purposes while reflecting a consistent appreciation for color, pattern, and typography.

WHAT MAKES YOU FEEL INSPIRED?

It’s going to be hard to leave school because one of the most inspiring things to me is engaging in group critiques and seeing how my peers approach the same prompt. I can also always count on a trip to the Met to get me itching to make something new.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

It’s hard for me to pick a specialty, but I love making printed objects and I am interested in the possibilities of designing with code, so work that creates harmony across the digital and printed world is something that I am always looking for.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

That I am willing to spend hours looking for the perfect font. And that it makes me very happy when I finally find one.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Karel Martens’ work is constantly coming up on my mood boards because he is such a master of color, pattern, and type. I have also had some amazing professors at Parsons whose work I really admire including Talia Cotton, Nikki Makagiansar, Claudia Brandenburg, and Sabrina Nacmias.

DRITHI KANDOOR

PARSONS SCHOOL OF DESIGN

Drithi Kandoor is a graphic designer, creative coder, and multidisciplinary artist from Bangalore, based in New York City. Currently a senior at Parsons School of Design in the BFA Communication Design program, her work largely revolves around code, interaction, color, illustration, and typography. From a very young age, she’s had a passion for both science & art. Her style is largely experimental, exploring the intersection of the digital & the physical. She is design co-director of AIGA TNS, the official student chapter of AIGA @ Parsons, while also serving as a coding tutor & research assistant at her university. When she’s not designing, you can find her painting, reading, dancing, or napping.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

There are so many amazing designers that I’m constantly inspired by. But to name a few – Giorgia Lupi, Natasha Jen, Tracy Ma, John Provencher, Shivani Parasnis, and Talia Cotton (she was my professor!)

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I just started the show Severance and am currently re-reading Exhalation by Ted Chiang. I also have 070 Shake’s new album Petrichor on REPEAT.

DO YOU, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES, I.E., DESIGN FOR GOOD?

I’m not too sure yet, but my South Indian roots are a strong inspiration for my work & purpose. In the future, I hope to work on projects that bring attention to the Southern part of India, which is often either overlooked or misrepresented in the media.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

For sure. I had no clue what the design world entailed until I came to Parsons. My program helped me figure out my skills & interests. If there’s one thing I’ve learnt, it’s how to present my work in order for it to be understood by others.

STEFANOS DARDANOS

SESSIONS COLLEGE

I was born in Athens, Greece, in 1966 and entered puberty in the 80s, (which explains why I still believe “Creedence Clearwater Revival” is the best name for a group). I got my first computer in the early 90s and spent months learning DOS commands by destroying and formatting floppy disks.

At the same time, I was getting my degree in Economics from the Athens’ university, deciding in the end that I had a graphics expert inside me (and also that Skynet* was going to become self-aware during my life’s course). With that in mind, (graphics, not Skynet), I pursued a 2nd degree in computer graphics. As Windows had a fundamental flaw of self-destructing after a few months of use, I started learning and using Apple Macintosh.

Through the years I became a Mac guru, an Adobe Illustrator and Photoshop expert, which led me to being a studio manager for some multinational advertising firms, (McCann Erickson Athens, TBWA Athens, Amirati Puris Lintas, MullenLowe Athens).

Now, on the brink of Skynet’s sentient revolution, (ChatGPT anyone?), I have decided to take my next step and become a more creative version of myself, by studying for a bachelor in Graphic Design at Sessions.

WHAT MAKES YOU FEEL INSPIRED?

In graphic design, inspiration comes from a mix of storytelling, problem-solving, and creative experimentation. For me, designs that use less to make a bigger impact are fascinating. Clever use of type can also really take a design to the next level.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

It’s typography and visual storytelling. Creating layouts or type treatments that make people “feel”.

KELLY SERIO SESSIONS COLLEGE

Growing up in Jacksonville FL, and now residing in small-town Wellston OH, my journey has been a winding path of resilience and rediscovery. As a first-year student in a BFA program focusing on Illustration. My upbringing was marked by challenges that forced me to grow up too quickly. I left home at a young age, dropped out of school, and later earned my GED. But everything shifted dramatically when my son was born. Becoming a parent ignited a fire within me to provide him with the nurturing environment that I never had. With this newfound motivation, I rekindled my love for drawing and discovered a passion for writing songs that promote self-love and empowerment. These songs sparked a vision for children’s books that would bring these messages to life through vibrant illustrations and heartfelt storytelling. Every brushstroke, every lyric, and every sentence is a labor of love, driven by my desire to make a difference in my son’s life and the lives of children everywhere. As I embark on this journey, I’m excited to discover my unique voice and style, and to see where this road takes me.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT??

To look within a piece of art and make personal connections, as well as to immerse yourself in your work. What we create for others to discover can foster connections for years to come.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

I admire Mike Knapp for his clean and interesting work, and I aspire to reach his level of skill.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I’m not much of a movie buff, but I just finished reading “Elsewhere” by Gabrielle Zevin for the second time, and anything by Maynard James Keenan is my go-to music choice.

MEGAN MERSCH

NC STATE COLLEGE OF DESIGN

Megan Mersch is graduating summa cum laude with a bachelors in graphic and experience design from NC State University. She is interested in working as a product or service designer to address real-world problems by creating human centered task flows and intuitive prototypes. Growing up in Cary NC Megan always had an interest in the creative arts such as painting, drawing, sewing as well as music self taught in drums and ukulele. After being selected as a finalist for the high school Certiport Adobe Certified design competition, Megan knew she wanted to pursue a degree in graphic design. She has 5 years of experience creating merchandise for the YMCA Super Skippers jump rope team where she was also an elite athlete competing at national & international levels. During college, Megan’s studio designs were selected three separate times for the NC State Art to Wear annual fashion show. In 2024, Megan received a Chancellor’s scholarship as part of her study abroad program in Prague, Czech Republic. She is eager to start working at a full-time job in her area of study and wants to continue developing her artistic skills.

WHAT MAKES YOU FEEL INSPIRED?

My design process starts with finding the ideal atmosphere. I enjoy sitting outdoors with minimal distractions, as well as finding a cozy spot in the library and listening to some music. I find when I take the time to sketch many iterations and wireframes, my ideas flow out more naturally. I’m further inspired by projects that will be of service to people or improve the outcome of a design experience.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

I’ve really enjoyed designing websites, apps, and services throughout college. More specifically interaction design and developing user interfaces. My projects always improve when working with a team of other designers, so I’d love to continue working in a collaborative environment.

REBECCA PLANCHART

NC STATE COLLEGE OF DESIGN

Rebecca Planchart is a final-year graduate student in the Master of Graphic and Experience Design program at NC State University, where she also received her undergraduate degree. Recently, she served as a research assistant on an interdisciplinary project using virtual reality to help improve student comprehension of scientific size and scale. She is currently working as a research assistant on a project for the Laboratory for Analytic Sciences, developing visual conventions and interface design techniques to help intelligence analysts intuitively gauge confidence and uncertainty in large language model outputs.

Before joining the program, Rebecca worked in nonprofit marketing and communications. She is passionate about leveraging design to promote equitable outcomes for communities and is particularly interested in user experience design and artificial intelligence applications in public health and government. Rebecca values collaboration, adaptability, and attention to detail and believes design is all about knowing what you don’t know.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Developing a strong research practice, without a doubt. Before starting this program, I didn’t have a formal design education — most of my experience was in traditional graphic design and branding. Now, I can’t imagine beginning a project without developing foundational knowledge of the problem and a deep understanding of the people I’m designing for.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

I wouldn’t say there’s one specific person I look up to, but I’ve been fortunate to have several mentors who’ve played important roles in my growth. They’ve set an excellent example of what it means to be an advocate and have shown me so much support over the last few years.

KATE AREN COLLEGE FOR CREATIVE STUDIES (CCS)

Kate Aren is a designer from Detroit MI finishing her major in Communication Design & Strategy at College for Creative Studies. She has a strong work ethic that is amplified by her adaptability, determination, and eagerness to learn. She believes every project presents a unique concept to help viewers discover new perspectives through the lens of design.

WHAT MAKES YOU FEEL INSPIRED?

Opposites. I love gritty and classy things, serious and funny, and black and white with pops with vibrant colors. Strong contrast and concepts always leave me in awe.

WHAT AREA OR SPECIALTY ARE YOU HOPING TO WORK IN?

Motion design is my current focus. I’ve been working it into every project, Motion brings life into a project and amplifies storytelling. I hope to work with a studio or agency that believes this too.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

I have learned my love for motion, I loved title sequences when I was younger but after experiencing the rise of short-form content I believe the future of design is in motion. In typography packaging and print projects, I have always re-visited them to give them motion giving them a pop in one way or another.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

The people I have worked close to like my professors and classmates have been a valuable resource to help me learn to become a better designer myself.

WHAT ARE YOU READING, LISTENING TO, WATCHING? Gurrellia Girls, Otil Acher, Paula Scher, and Susan Kare.

MARTINA LASKU

COLLEGE FOR CREATIVE STUDIES (CCS)

Martina Lasku is a Detroit-based multidisciplinary designer — or, as she calls herself, a multidimensional designer — born and raised in Monza, Italy. Her love for art began in childhood, spending every moment drawing. In high school, she attended the “Nanni Valentini” Art School, focusing on architecture. At 15, she moved Detroit where she discovered digital media, igniting her passion for visual storytelling and communication.

Martina earned an Associate Degree in Design and Layout and Multimedia at Macomb Community College before pursuing a B.A. in Communication Design and Strategy at CCS. Her interests include print, motion, brand identity, experience, and interactive design. She focuses on research, strategy, and creating work that challenges audiences and inspires new perspectives At CCS, Martina co-founded Spine, a self-publishing yearbook for the Communication Design department, where she serves as Vice President. She is the first Risograph technician for the program and an active AIGA member. Martina values collaboration and believes hard work leads to meaningful opportunities. Her work challenges conventional thinking and engages audiences in innovative ways.

DO YOU PLAN TO DESIGN FOR ANY CAUSES OR CHARITIES?

Yes, I believe design has the power to create positive change, and I plan to contribute to causes and charities through my work. I’m particularly passionate about environmental design and urban planning.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Design school has equipped me with both technical skills and a strong understanding of design processes. It has taught me how to approach challenges creatively, manage projects, and communicate ideas effectively. The connections I’ve made with professors and peers, along with real-world projects and critiques, have given me valuable insights into the industry and confidence in my abilities.

LILY NGUYEN

THE COOPER UNION

Lily Nguyen, also known simply as L, is a Chinese-American designer/multi-disciplinary artist based in New York City. She maintains a personal design practice with a focus on brand identities, exhibition design, and printed matter. She is currently a fourth-year student at The Cooper Union School of Art.

L’s work is heavily concept-driven, playful yet precise- exploring and experimenting with versatile, engaging and unconventional routes. Her unique hybrid of mediums and forms manifest themselves as alluring and open-ended experiences for the audience, and she prides herself in making work that is responsive, purposeful, and highly impactful.

Outside of her design practice, she works primarily in an amalgamation of sculpture, photography, and printmaking. Her most recent projects include working as a graphic designer for TYPOGRAPHICS 2024, and serving as the Programs Art Director for the botanical company KINKA.

WHAT MAKES YOU FEEL INSPIRED?

I feel inspired when I am speaking and brainstorming ideas with my friends over a good, nourishing meal. I’m incredibly lucky to have a close community of friends who are as committed and deeply passionate about their craft as I am, whether it is in design, acting, horticulture, food, etc. Their unwavering passion has always been infectious and motivates me to go further.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I have always been drawn to both brand identities and exhibition identities. There is so much room for experimentation and play, while still being highly informative and communicating precisely. I’ve always had an aptitude for problem-solving, and creating identities is just that: working to make the complex simple.

TYLER HAUSSER

DEPAUL UNIVERSITY

I’m Tyler Hausser, a Chicago-based designer, and I’m in my senior year at DePaul. I am currently pursuing a BFA in Graphic Design with a minor in marketing. Growing up, I loved to create. I would draw all the time and try to recreate my favorite cartoon characters. My interest in design started in high school, however, I wouldn’t fully immerse myself in graphic design until a year into college. Over the last few years, I have had the opportunity to experiment with many different visual art mediums, including fine art drawing, animation, and sculpture. These art areas have influenced my design work, and I feel fortunate to have had these experiences. In my last year, I helped relaunch the graphic design club at DePaul, and I hope to continue building it to create a helpful resource for future students. I’m very excited to be reaching the end of my design education and begin my (hopefully) long professional design career!

WHAT MAKES YOU FEEL INSPIRED?

When I need to feel creative, I’ve found that music is a great way to get inspired! It really helps to set a mood and get into a good head space when I get designer’s block.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I would love to work hands-on in a design studio where I can work with a physical medium, such as a screen printing studio. However, long-term branding or environmental design are paths I would love to explore.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Throughout all of my classes, it has become clear to me how vitally important design is as a practice. Design can affect countless lives in ways either good or bad, and it’s our responsibility to make sure we can improve the world as much as possible.

JACEY WIETER

THE UNIVERSITY OF ALABAMA

Jacey Wieter, originally from Albers IL, graduated with a BFA in graphic design from The University of Alabama in December 2024. With experience in branding, web design, and publication layouts, Jacey brings a unique blend of creativity and strategy to every project. Her recent projects include designing social media graphics for The University of Alabama College of Engineering, and publication work with Stroll Magazine. She transforms ideas into compelling visual stories, whether through playful logo design, polished brochures, or engaging mobile experiences. Apart from design, she also enjoys playing sports, baking, and traveling.

WHAT MAKES YOU FEEL INSPIRED?

I am constantly inspired by the things around me, especially through unique architecture and vintage signs and posters.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I am interested in branding and publication design, although I am always willing to learn and explore new areas of design.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Design school taught me how valuable feedback is to the creative process. Learning to accept and grow from constructive criticism has helped me refine my work and become a stronger designer.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I look up to my teachers and mentors that I have worked with. Their guidance and insights have shaped my approach to creativity and inspired me to keep pushing my own boundaries.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I like to listen to a lot of country/bluegrass/folk music while I work. I also enjoy watching sitcoms in my free time. Right now I am watching Abbott Elementary.

REESE YARBROUGH

THE UNIVERSITY OF ALABAMA

If I had to describe myself in three words it would be dynamic, disciplined, and expressive, but I’ll use a whole lot more than three words. My name is Reese, and I’m a Graphic Designer. Born and raised in Alabama, I decided to stay here for college, and continue learning at the University of Alabama getting my Bachelor of Fine Arts in Graphic Design. I love all things creative, and I always have (my folks tell me I get it from my grandma). So when the time came for me to decide what my life was going to look like after high school, I knew I had to pursue something in the arts. Throughout college I was a diligent student, graduating with a 4.0 GPA. I attacked every opportunity that came my way from part-time student jobs, to freelance gigs, and design contests. My work ethic and diligent pursuit of improvement has always been something I take great pride in. I see every day as a chance for me to learn, improve, and be better than the Reese I was yesterday, as a designer, and as an individual.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

I aim to use my design skills for non-profits as often as possible. Samaritan’s Purse and the American Cancer Society are two organizations I would love to assist as they aid in causes that mean a lot to me.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

It most certainly has! I know there are a lot of self-taught individuals out there, and I commend them for taking charge of their own education, but as for me, I wouldn’t have gotten very far without the help of my professors, peers, and the plethora of opportunities and experiences that have been afforded to me through the University of Alabama.

WHAT MAKES YOU FEEL INSPIRED?

My life informs my work. Each book I read, movie I watch, song I hear, person I meet, and city I visit influences my next project. Every trip to the grocery store inspires me.

RACHEL BLOW

UNIVERSITY OF NORTH TEXAS

Rachel Blow is a senior in the University of North Texas’s (UNT) Communication Design Program, pursuing her passion for graphic design. Born and raised in Denton, Texas, by two educators, Rachel grew up immersed in creativity and curiosity. She’s always been fascinated by the magic of design and art — and a little obsessed with finding just the right typeface for every situation. As a designer, Rachel loves exploring how type and meaning interact, uncovering those moments where design speaks louder than words. She currently serves as the secretary of UNT’s student chapter of the American Institute of Graphic Arts (AIGA), where she’s found a vibrant community of creatives who never fail to inspire and challenge her. As Rachel prepares to graduate, she’s excited to continue growing as a designer and pushing herself to discover new possibilities.

WHAT MAKES YOU FEEL INSPIRED?

I find inspiration in just about everything: music, architecture, fashion, culture, and even the occasional meme. Design has this beautiful way of connecting people and creating communities, and I’m constantly in awe of the variety of perspectives we bring to the table.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I hope to specialize in editorial and publication design. I love the interplay of type, system building, storytelling, and the focus on craft and detail. There’s something magical about creating a design that feels effortless but is the result of meticulous attention to detail.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

The biggest surprise has been how much it’s challenged me to think differently. I’ve learned to embrace change, feedback, and new perspectives. It’s also taught me that the design process doesn’t always go the way you plan, and that’s okay. Some of the best ideas come from moments when you let go and adapt to what’s in front of you.

KYLA BROWN UNIVERSITY OF NORTH TEXAS

Kyla Brown is currently studying Communication Design with dual minors in Drawing and Painting, and Art History, at the University of North Texas. Growing up in Texas, she developed a deep appreciation for illustration and storytelling while exploring the natural beauty of the rural countryside. Spending much of her time outdoors, she honed her imagination and drawing skills, turning the overlooked into something extraordinary and giving meaning to the seemingly insignificant. As she grew older and explored career options, Kyla discovered she could share her love of storytelling and creative problem-solving with a broader audience through design. This realization ignited her passion for the profession. Today, Kyla enjoys working with custom typography, illustration, publication, and brand design.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

That we experience design every day! Design shapes our environments and influences how we interact with the world and by training our eyes to recognize it, we can find inspiration everywhere.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I’m inspired by Dana Tanamachi for her exceptional hand-lettering and typography, and the seamless blend of craftsmanship and creativity in her work. Not only has she accomplished so much in the field, but knowing she is an alumnus at my school makes her success even more motivating.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I’m currently reading Atomic Habits and Finale by Stephanie Garber, watching Outlander and constantly listening to Sinead Harnett, Kendrick Lamar, and Dayglow.

BLAKE BECTON

UNIVERSITY OF SOUTHERN MISSISSIPPI

My name is Blake, and I am currently a senior graphic design and marketing student at the University of Southern Mississippi. Growing up, I moved around the southern region of the United States, but over the years, Hattiesburg has become the place I call home. I have always felt a calling to serve others and create meaningful connections which led me to first study healthcare, but I never imagined I would find a way to resonate with people visually quite like I can through graphic design.

WHAT MAKES YOU FEEL INSPIRED?

I feel most inspired when working with a team of designers who care as much as I do about the visual stories we tell

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

Branding and advertising.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Empathy. Being able to connect emotionally with a client and imagine a project through the eyes of a target audience has been equally the most challenging and rewarding lesson I’ve learned.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

Tad Carpenter inspires me not only through his work and achievements but also by the way he balances his career and family life.

WHAT ARE YOU READING, LISTENING TO, WATCHING (BOOKS, MOVIES, TV, SOCIAL MEDIA, MUSIC)?

I watch all of Alan Peters’ logo redesigns on Instagram and I am listening to The Creative Act by Rick Ruben.

LAURA PATINO UNIVERSITY OF SOUTHERN MISSISSIPPI

Laura Patino is a senior pursuing a BFA in Graphic Design, combining artistic vision with a strong commitment to collaboration and empathy. Throughout her academic journey, she has gained handson experience in various roles, including as a Junior Designer and Assistant Creative Director on the A+D Design and Marketing Team. As president of Creative Collective, she has led the group through its post-pandemic revival and facilitated its annual trip to the National Student Show and Conference in Dallas. Additionally, she has worked as a social media content creator for the College of Arts and Sciences and as a student advisor for the School of Performing and Visual Arts. Laura is eager to continue bridging the gap between design, empathy, and leadership, with a focus on using her skills to connect with others and make a positive impact.

DO YOU FEEL DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

Absolutely! Over the past four years, I have not only built a strong foundation in design principles and software but have exercised essential workplace skills like effective communication and teamwork. Most of all I have learned grit and how to persevere no matter the obstacles.

WHAT MAKES YOU FEEL INSPIRED?

I find my greatest inspiration in my life experiences, particularly the concept of girlhood, which explores themes of identity, transformation, emotion, and societal expectations.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

I have a real love for art direction and the conceptual stages of design.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

I was not expecting to learn the level of patience and understanding needed. Teamwork and adapting to different perspectives all while staying true to your own views.

SKYLAR HUSTER

UNIVERSITY OF CINCINNATI

Hello! I’m Skylar Huster, a senior at the University of Cincinnati’s DAAP program, pursuing a Communication Design degree with a minor in Marketing. My design work is fueled by a mindset of curiosity, intrigue, deep reflection, and a drive for creativity. My marketing coursework has equipped me to understand the designer’s role in achieving strategic objectives. I often rely on the power of drawing connections between unrelated ideas to create novel solutions. DAAP’s 5-year program includes five semester-long internships, during which I’ve held roles in Innovation/ New Brand Development, Environmental Graphic Design, Package Design, and Brand Expression. Along with my education, these experiences have elevated my design acumen and workflow, and fostered proficiency in conducting meaningful consumer research. I thrive in collaborative, hands-on environments where good work is improved by rapid prototyping and a great playlist. I’m a Cincinnatus Century Scholar, Delta Merit Scholar, and enthusiastic DAAP Ambassador. In 2020, the National Scholastic Art & Writing Awards recognized my photography — an art form that, alongside creative writing, complements my design skills. When not immersed in design endeavors, I’m lacing up my running shoes, enjoying the outdoors, or daring to top a NY Times best recipe.

WHAT MAKES YOU FEEL INSPIRED?

My greatest inspirations are drawn from observing people experiencing the highest and lowest of any emotion. When at their best, I’m eager to know what led them there; at their worst, I’m motivated to design solutions that may ease their challenges.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

To earn an eventual role as creative director, I intend to strengthen my skills in environment-driven branding, package design, and design strategy. And my excitement for solving intricate, multi-layered problems will lead my effort in attaining a front-end-innovation role.

NOVA OSTERMANN

UNIVERSITY OF CINCINNATI

Nova Ostermann is a Cincinnati-based visual designer. Born in the United States to Canadian parents, she spent her childhood in the U.S., Japan, and the Philippines. At 20, she co-founded a hostel for backpackers along Cambodia’s coast. She later earned a Bachelor’s degree in Business Administration, double majoring in Finance and Marketing, and worked in Business Management Consulting for five years before returning to university to study Communication Design. Her design expertise includes UI/UX, brand identity, and advertising. A dedicated lifelong learner, Nova enjoys taking on new challenges, most recently creating stained glass and becoming a house music DJ.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Returning to design school at 30 helped me appreciate the value of having friends from different generations.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I will always admire my Typography II instructor, Cori Corinne, a fellow DAAP alum. She is a brand designer with remarkable taste and exceptional typography skills.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Reading Feel Good Productivity. As a DJ, I’m obsessed with discovering new music, but recently fell hard for Gaston Lopez’s tracks. Watching South Park and Kill Tony.

DO YOU CURRENTLY, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES?

I’ve always been passionate about creating positive experiences that enrich people’s lives. The future is uncertain, but I know I’m drawn to designing for good. My time with Design For America during my design degree was especially meaningful to me.

ITA KIM

SYRACUSE UNIVERSITY

SI NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS

Ita Kim is a senior majoring in Graphic Design at Syracuse University’s S.I. Newhouse School of Public Communications. With a minor in Visual Culture and a background in digital illustration, she is fascinated by the simultaneous permanence and impermanence of digital media, leading her to pursue fresh concepts and perspectives that would leave lasting impressions and conversations. She aims to portray these explorations through dynamic compositions with abstract forms and is especially interested in motion design for its capability for storytelling. When not designing, Ita can be found drawing, listening to music, and working on personal projects.

WHAT MAKES YOU FEEL INSPIRED?

Whenever I see a topic or subject explored unconventionally, especially through music videos, concept art, and documentaries.

WHAT AREA OF DESIGN ARE YOU HOPING TO SPECIALIZE IN?

Anything related to motion and identity design, especially in games, films, or music! But I don’t want to limit myself to one design field and think it’ll be interesting to see where I end up and the kind of skills I’ll learn along the way.

WHAT IS ONE THING YOUR TIME IN DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DIDN’T EXPECT?

The breadth of design – I never thought I’d venture into areas like virtual reality, experiences, and game engines but am glad I did.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I’m influenced by so many designers from both my school and online that choosing just one is difficult. At the moment, I’ve been interested in Kazumasa Nagai’s posters and frequently referenced Sophie Taeuber-Arp’s compositions.

RIVER TAYLOR

SYRACUSE UNIVERSITY

NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS

River is in his fourth year at the S. I. Newhouse School of Public Communications majoring in graphic design. He is pursuing a minor in psychology at the School of Arts and Sciences at Syracuse University.

River’s admiration of design began early with level editors in video games, he loved having the ability to express himself creatively and felt both empowered and exhilarated. In the last eight years, he has grown a substantial following online for his designs, which encouraged him to carve his own path toward a style all his own.

When River is designing, his essential question is, “how can I make this into something never seen before?” His goal is to inspire, innovate, empower, and continue to develop his style to break the mold.

WHAT ARE YOU READING/LISTENING TO/WATCHING?

Stylized animation, like Kubo and the Twelve Strings and Klaus are amazingly inspirational, as well as the world Sufjan Stevens has created with his music.

DO YOU CURRENTLY, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES?

I participate every year in “Pixels and Print,” a design sprint for charity hosted by the Newhouse School, completely redoing an impactful company’s look to give them the business they need to help as many people as possible.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

Absolutely. Newhouse has given me a wide variety of experience, I am constantly finding unique ways for the skills to intersect into some greater project, better catered to the nuances of a complex world.

LAMAUR BENJAMIN

IOWA STATE UNIVERSITY

Lamaur Benjamin is a graduating senior in Iowa State University’s Graphic Design BFA program. As someone heavily inspired by entertainment-based media, he wants to bring audiences memorable experiences by designing with empathy, energy, and a fun approach to all his projects. After graduating this May with a BFA in Graphic Design, he hopes to work at a design collective with an energetic and experienced team where he can continue to learn.

WHAT MAKES YOU FEEL INSPIRED?

I feel most inspired by the creators of the media I consume (TV shows, movies, music, etc.)

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

Engaging with people through the Entertainment Industry with design opportunities like Branding, Marketing, and UI/UX are goals I would like to achieve, so my hope is for that be where I work in the industry.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Design school taught me a lot about how I can apply conflict resolution in ways that don’t even involve design.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

My internship supervisor Ashley Rippke at Rippke Design did the exact thing that I hope to do with my design work someday, so I absolutely look up to her. As for someone I don’t personally know, I love the work of Allan Peters.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I got gifted a lot of fun design books recently, so I’m reading “Marvel by Design” as well as a great comic book series called “Irredeemable”, I’m listening to Raleigh Ritchie’s album “Andy”, and I’m currently on a personal mission to watch all the A24 films.

UGOCHUKWU ELUCHIE IOWA STATE UNIVERSITY

Ugochukwu Eluchie is an experiential designer and visual artist based in Ames, Iowa pursuing a Master of Fine Arts in Graphic Design. Passionate about exploring the intersection of identity, storytelling, and community. Her works through texture, form, and materiality to create meaningful, narrative-driven pieces. Inspired by the natural world, human relationships, and cultural heritage, Ugo’s work captures themes of resilience, harmony, and transformation. Rooted in a deep appreciation for fashion, women, and African design aesthetics, Ugo’s creations reflect a balance of delicate craftsmanship and bold innovation. With a focus on celebrating cultural richness, Ugo pushes the boundaries of traditional and contemporary design, crafting pieces that embody a personal journey of discovery and creative expression.

DO YOU PLAN TO DESIGN FOR ANY CAUSES OR CHARITIES?

Yes, I plan to design for my secondary school, where my passion for the arts was ignited. I want to create workshops that empower young girls to create and give back to their communities.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Definitely. Design school has provided me with a strong foundation and opened many doors for my future career.

WHAT MAKES YOU FEEL INSPIRED?

I feel inspired by my culture and the rich history of African storytelling in art and design. The way these stories have been told for generations deeply influences my creative process.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I hope to teach, but my primary passion lies in fashion design. I want to work in an area that allows me to experiment with new techniques and materials, specializing in creating physical products that tell compelling narratives.

GRACE GABRIEL

THE MODERN COLLEGE OF DESIGN

Grace Gabriel is a second-year student at The Modern College of Design, pursuing a bachelor’s degree in design. Her journey into the world of design began in high school when she discovered The Modern through her career center. During her junior and senior years, she developed a passion for UI/UX design, culminating in earning second place nationally in the Business Professionals of America UX competition during her senior year.

At The Modern, Grace has embraced leadership roles as Student Senate President and Resident Assistant, enriching her college experience. She is also gaining professional experience as a parttime UI/UX researcher at the University of Dayton Research Institute, where she collaborates on innovative projects. In her free time, Grace enjoys spending time with her pets, who bring joy and relaxation to her busy schedule. She also loves playing video games, which often inspire her creative problem-solving and spark new design ideas.

WHAT MAKES YOU FEEL INSPIRED?

I love creating Pinterest boards for topics like typography, color palettes, gradients, textures, fonts, and illustration styles—they’re like treasure troves of design inspiration.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I’m passionate about UI/UX design and love thinking of it as a puzzle where I piece together functionality and aesthetics to create seamless websites and mobile apps. I hope to specialize in designing intuitive digital experiences.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Collaboration is just as important as creativity. It’s amazing how much better ideas become when they are shaped by multiple perspectives.

IAN WIANT

THE MODERN COLLEGE OF DESIGN

Ian Wiant is a graphic designer from Dayton OH working toward his Bachelor’s degree at The Modern College of Design, with an expected graduation in Spring 2026. With a passion for blending physical and digital mediums, Ian draws inspiration from movies, video games, and music, channeling these influences into his creative work. He thrives on learning from other creatives and aims to absorb as much as possible from every experience. Dedicated to being involved in the entire design process, Ian has also launched his freelancing career and focused on building strong, lasting client relationships as he grows in the industry.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Many designers and creatives. Gawx, Elliot Ulm, Jessie Nyberg, and many others.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Movie: A Real Pain. Book: No Longer Human by Junji Ito. Music: Glimmer of God by Jean Dawson.

DO YOU PLAN TO DESIGN FOR ANY CAUSES OR CHARITIES?

I strive to use design as a voice. We have a lot of power to influence others; I want to use my skills to inspire and educate.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

The Modern has created many opportunities I wouldn’t have gotten anywhere else. With the constant desire to learn, I know I will be prepared for the future.

WHAT MAKES YOU FEEL INSPIRED?

New challenges and collaboration. Talking to other designers and sharing experiences. We all have methods for our madness, so sharing our thoughts and experiences allows us to design stronger.

AMY SELSTAD

WASHINGTON UNIVERSITY IN ST. LOUIS

Amy is a children’s book author and freelance illustrator currently based in St. Louis, Missouri. She enjoys bringing to life the worlds of stories, whether real or imagined. The endless possibilities of how to craft a believable world is what sets her pencil in motion. She often depicts whimsical or mysterious scenes with a touch of magic. Clients can find her recent work in her first picture book, Shores of Gold: An Ode to Fife, Scotland (2024) and The Front Steps: A True Story About A Boy Who Loved To Read (2024). As a freelancer, Amy has produced a variety of artwork for clients. Her portfolio includes picture books, storyboards, marketing materials, and animations. She is currently pursuing an MFA in Illustration & Visual Culture at the Sam Fox School of Design & Visual Arts at WashU to develop an authorial approach to her creative practice.

WHAT MAKES YOU FEEL INSPIRED?

I am inspired to illustrate my own stories and collaborate with my peers in the MFA studio space, where we can exchange ideas and explore new perspectives.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I am most interested in book design. I have designed book covers and interiors mainly for self-publishing, but am now seeking to transition into traditional publishing.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

When I learned how to illustrate for different reading levels, my professor showed me that I could subtract information from a picture to more powerfully engage the reader’s imagination.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Today I look up to the award-winning illustrator, Victor Ngai, who is a master of line and pattern and (who) creates highly conceptual pieces that challenge my ideas about storytelling.

JANE ZHANG

WASHINGTON UNIVERSITY IN ST. LOUIS

Jane Zhang is pursuing a BFA in Communication Design and a minor in Human-Computer Interaction at the Sam Fox School of Design & Visual Arts at Washington University in St. Louis. In her work, she strives to explore a diverse range of perspectives, narratives, and approaches to create a wide variety of work in both form and content. Zhang is particularly invested in abstracting, translating, and visualizing experiences and concepts, as well as themes of identity and agency. Lately, she has been especially interested in brand identity design, motion graphics, and interaction design due to how responsive and malleable those systems can be, and enjoys exploring multilingual typography and writing in her spare time. Ultimately, she loves stories in any form — whether that means books, movies, or music — and always strives to imbue her work with a sense of narrative and purpose.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Lately I’ve been watching Season 2 of Arcane and listening to the band Heilung

DO YOU CURRENTLY, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES?

While I don’t have any concrete plans but I’m definitely open to the possibility! I have done some work for AAPI non-profits and philanthropies in the past, and I would love to do it again!

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

I definitely think so! Beyond just the work I’ve made throughout my studies, design school has taught me how to clearly articulate my process and concepts, which I feel is just as important as the quality of my work in such a collaborative industry

AVA LAGUNDINO

WOODBURY UNIVERSITY

My name is Ava Lagundino, and I am currently a senior at Woodbury University. I am also a creative, sister, daughter, friend, a girl, an image junkie, ocean addict, color fanatic, lover, cat person, self-proclaimed poet, and a powerful source of energy. Not to come off in a condescending way though, I believe we are all powerful sources of unique energy. I was born and raised on the beautiful island of Kauai. Growing up in nature, surfing, hiking, and exploring I have developed a huge knack for observing and appreciating. While being encouraged to be creative and think outside the box. Both has brought me to the passion of design. I will find existential awe in the glitter of light on water and geek over the faceless graffiti the city. I try to transform and project such joy into the world, often with my designs. I like to create in ways that breaks constructs while also maneuvering societal conventions, much like how I live my life, with duality and balance. To put it short, I enjoy nature, human nature, the sun and moon, funny jokes, or un-funny jokes, playful takes, deep conversations, fun typography, and/or minimal design and coffee runs.

WHAT MAKES YOU FEEL INSPIRED?

Duality is really inspiring, seeing relationships function together, whether it’s in nature, humanity, society, culture, design, film, and the simplest things too. Nature and love are my biggest inspirations to this day. (and of course, my family and friends!)

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I would love to work in an area of design focused on lifestyle with ability to be diverse in my everyday creative outputs. I would also love to work more in tactile design and design ecosystems.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Design school taught me a lot about myself in ways I couldn’t have explored without it. I am very grateful for what I’ve learned throughout the years.

JOSHUA QUIZON

WOODBURY UNIVERSITY

Joshua Quizon (He/Him) is a freelance graphic designer in his final year at Woodbury University. As a designer, he enjoys creating unique and stylized systems to be used in a variety of ways. During his time at Woodbury University, he has built skills in branding design, web design, and motion graphics. Following his graduation from Woodbury University, Josh hopes to create bold exciting graphics with distinct iconography for the entertainment industry. He has previously worked with New Filmmakers Los Angeles Imagine This Women’s Film Festival as a graphic designer in order to promote and push for greater and better diversity.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY??

I find David Carson’s approach to communication vs legibility and breaking the mold inspiring as well as Aaron Draplin’s method of constant experimentation and motion with design.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I’ve been reading the new Ultimate Spider-Man run and DC’s absolute universe, rewatching the Star Wars films, and listening to Chromakopia on repeat.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

I’ve worked with New Filmmakers Los Angeles and Imagine This Women’s Film Festival in order to promote diversity in the entertainment field.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

I feel that design school has given me the opportunities to push myself in terms of my design, so I could have the best work I could possibly have for my portfolio.

VIKTORIIA LEONENKO

BRIGHAM YOUNG UNIVERSITY

Viktoriia Leonenko, born and raised in Ukraine, came to the United States for college and is now a senior Graphic Design BFA student at Brigham Young University.

Growing up, Viktoriia was passionate about art, nature, and photography. She loved learning languages and taught English as a second language for a few years. For a time, she thought about becoming an interpreter or opening her own language school. However, her love for creativity led her to try freelance design work, which eventually helped her discover her passion for graphic design and inspired her to choose it as her career.

What Viktoriia loves most about graphic design is its power to shape and influence the world around us. She sees design as a way to create positive change and hopes to use it to meaningfully contribute to society.

WHAT MAKES YOU FEEL INSPIRED?

Collaboration and teamwork inspire me because they are extremely powerful. When great minds work together, they can create amazing results.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

I hope to work in UX or Product design because I really enjoy the problem-solving aspect of it. I find it rewarding to combine functionality, interaction, and aesthetics to design meaningful solutions.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

I have learned through design school that pushing my creative boundaries and iterating over and over leads to stronger results.

LUKE MILLER

BRIGHAM YOUNG UNIVERSITY

Born in the United States and raised in Jakarta, Bonn, Budapest, and Shanghai, Luke Miller is a Utah-based design student at Brigham Young University who is inspired by the variety in the world. With a rich global experience and specializing in brand identity design, he has developed skills in research, strategy, and storytelling. Luke has been able to have a variety of experiences in his schooling so far, ranging from an internship with a small bespoke box factory in Stockholm to a brand expression design co-op with Procter & Gamble. As a senior in BYU’s Graphic Design BFA program, he eagerly anticipates finding his next opportunity after graduation in brand design. Outside of design, Luke is an avid music listener and amateur spelunker who loves to discover new things and places in this vast and exciting world.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

I really admire the work of Dutch designer Piet Zwart, particularly what he did for the cable producer NKF. His creativity in layout and composition, despite using simple type, shapes, and photography, is really inspiring.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I really enjoy sci-fi because I think it’s one of the most creative genres (recently I’ve enjoyed Silo, The Creator, Ad Astra, Severance, and, of course, Dune). I’m always impressed by intricate world building, and the innovation the genre demands is exciting to me.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

I currently work at a center on campus that promotes moral and ethical leadership in different fields. Doing design work for a deeper purpose that I believe in is incredibly fulfilling.

MATEO GARCIA

USC ROSKI SCHOOL OF ART AND DESIGN

Mateo Garcia is a multidisciplinary designer and artist specializing in graphic design, motion, creative strategy, and experience design in the entertainment and fashion industries. His playful and modernist practice is inspired by his background in fine arts and Colombian heritage.

WHAT MAKES YOU FEEL INSPIRED?

The thought of being able to provide and experience or feeling to someone. Causing them to stare, exhibit a reaction, or move them through story. I feel similarly inspired when other’s work cause the same reactions in me.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

Experience, Motion, and Identity.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Intention & Taste. The two most determining factors about someone, displaying both adequately is how you show people who you are and can be.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

Matthew Rowean (Creative Director)

Matt Wiley (Design)

Cecily Brown (Painter)

Denis Villeneuve (Director)

Agnes Varda (Director)

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Reading: A Confederacy of Dunces

TV: HBO’s The Penguin

Music: A lot of Indie singer songwriter and House/Techno

MANKUN GUO

USC ROSKI SCHOOL OF ART AND DESIGN

Mankun Guo is a multidisciplinary graphic designer working between the US and China. Her design practice explores the interplay between ornamentation and functionalism, order and complexity. She makes space for connections and optimism with diverse mediums, from narrative prints to poetic computation. Mankun is a TDC award winner. She holds a BFA from the Rhode Island School of Design and is currently pursuing an MFA at USC.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

Yes, I’ve been involved in many nonprofit projects at school, and I’m very open to the idea.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

Definitely. Besides practical skills, what I learnt is really about the way of thinking. It is the key to approach any project under any scenario.

WHAT MAKES YOU FEEL INSPIRED?

I love to meditate and intuitively explore in various places, whether it’s in books, online, or in nature.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

Working typography is something I’m really passionate about — it has the ability to consolidate both language and visual information into a high-density entity. I also found much potential in creative coding recently.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Never be afraid to reach out to people and ask questions.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Ben Denzer and Vera van de Seyp.

KYRA MCKAY

UIC SCHOOL OF DESIGN

Kyra McKay is a graphic designer and artist from Chicago with roots on the West and South Side. She is attending the University of Illinois Chicago pursuing a Bachelors of Design in Graphic Design (BDes) in the School of Design.

Kyra draws inspiration from various fiction and fantasy media such as movies, TV shows, animations and comic books and is influenced by her family, friends and the city she grew up in. She is interested in traditional printing techniques and new media arts such as block printing, letter press, creative coding and motion graphics. In her work, she seeks to use these techniques in an expressive way to communicate ideas of how the world we live can be one that we desire.

Kyra believes that design is for everyone and that works of design can be translated in any medium. She hopes to uplift the souls of people through design.

WHAT MAKES YOU FEEL INSPIRED?

Inspiration hits me at random moments in my life. A spark or inspiration has happened while riding the bus, doing my routine, even just eating. When intentionally looking for inspiration I go to social media, seek opinions from other people or listen to music.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

Environmental graphic design is an area I hope to work in. This desire came about after realizing that interior and exterior spaces have a great impact on our emotions and how we operate in them. I want to focus more on exterior spaces in neighborhoods that are lacking in resources as means to reignite or the passion and vibrancy that these communities have lost.

NAHID YAHYAEE

UIC SCHOOL OF DESIGN

Nahid Yahyaee is a Persian graphic designer and multidisciplinary artist based in Chicago. Before attending the UIC School of Design to pursue a Masters of Design (MDes) in Graphic Design, she received her BA and MA with a focus in Visual Communication from the University of Tehran in Iran. Driven by Anna Wheeler’s famous quote — “design is intelligence made visible” — Nahid’s mission is to transform ideas into impactful visual expressions. She specializes in conceptual thinking, typeface design, projection mapping, and creative coding. With a passion for interactive installations and typographic expression, Nahid crafts original immersive experiences that push the boundaries of storytelling and visual communication and seeks to infuse traditional Persian and other cultural and historical stylistic elements with innovative modern design. During her time at the UIC School of Design, Nahid has worked as a designer and teaching assistant for university programs and participated in a group exhibition at Design Museum of Chicago.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Despite holding an MA and having years of experience in the industry, I feel like I’m only now beginning to uncover my true interests and expand my creativity. Their unique program has been beneficial in helping me evolve and become a better version of myself each day.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

In the word of creative coding, I admire Thomas Tokamu. He is an Italian sound/visual artist whose abstract visuals are synced with his original music.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Nowadays, I’m into following my favorite artists’ latest works on social media while I’m listening, such as Tamino, RY X, Gesaffelstein and Opeth.

CAITLIN LU

BOSTON UNIVERSITY

Caitlin Lu is a master’s student pursuing an MFA in Graphic Design, graduating in May 2025. With a background in marketing, she is passionate about using design to foster meaningful connections and cultivate communities. Her work often explores the intersection of nostalgia, nature, and hands-on making, with a particular love for projection mapping and risograph printing. Caitlin is currently focused on workshops and design projects that connect people, spaces, and the natural world, aiming to inspire creativity through shared experiences. Originally from Malden MA, she enjoys jogging and hiking.

WHAT MAKES YOU FEEL INSPIRED?

I find inspiration in everyday moments and the power of community. The natural world also plays a significant role in sparking my curiosity, driving my fascination with how humans interact with their environments. I am really drawn to learning more about the “why” of things. Additionally, experimenting with various media, from risograph printing to data-driven design projects.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I’m passionate about designing meaningful experiences that bring people together and can be the form of anything — branding, book design, spatial design, and workshops. To me, it really is about finding the best way to generate the greatest impact in my design.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Design school taught me the importance of iteration and embracing failure as a stepping stone. Every draft I make is a learning experience in finding what works and what doesn’t, and it wasn’t until I came to Boston University that I truly saw that pattern.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I really admire Edward Fella, Giorgia Lupi, Ellen Lupton, Es Devlin, Studio Drift, Olivia Bee, and Experimental Jetset.

KATE RAGOSTA

BOSTON UNIVERSITY

Kate Ragosta is a graphic designer from the Pacific Northwest, currently studying at Boston University. Her work is often inspired by printmaking and letterpress typography. When she’s not behind a computer screen, you can find her in the print studio experimenting with silkscreen, etching, and photographic processes.

Pursuing a BFA in Graphic Design with additional coursework in Art Conservation & Restoration, Kate is passionate about art history and the ever-evolving world of lettering, typography, and printed design. She loves finding creative ways to merge traditional techniques with modern design tools. Currently, Kate is exploring these interests through a typographic revival project and her recent internship with Hatch Show Print. Looking ahead, she hopes to pursue more conservation-based design.

Outside of design, Kate plays the drums and has an obsession for new wave and post-punk music.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Talking Heads Live in Rome, 1980.

WHAT MAKES YOU FEEL INSPIRED?

I’ve always been drawn to analog mediums, inspired by my mom, who is a film photographer. Growing up, I was also influenced by music, DIY publications, and zine culture, which have all shaped my creative process.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

I hope to continue working with typography, editorial/book design, and type design. I’d also love to continue my studies in art conservation.

ALEX GRASER

FASHION INSTITUTE OF TECHNOLOGY (FIT)

Alex is a 22-year-old multi-disciplinary creative with a passion for experimentation and weird ideas. Born in Buffalo NY, and currently living in Brooklyn, Alex is finishing up his senior year at FIT with a BFA in graphic design. In his design work he values craftsmanship, loves combining the digital and physical worlds, and enjoys experimenting with non-traditional materiality. When he isn’t designing, he can be found exploring the city, shooting film photography, sketching in the park, grabbing food in China-Town, thrifting at his favorite vintage stores, and finding the best places to hear live jazz.

WHAT MAKES YOU FEEL INSPIRED?

Music, books, movies, fashion, my friends, a really good meal, a walk in the park, the amazing city I get to live in, all of it. I think inspiration is everywhere. Sometimes I have to look for it, and other times it catches me by surprise when I least expect it.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I would love to work in the music industry – particularly in motion. I think music is one of the most impactful methods of communication and emotional expression, and I enjoy bringing visuals to sounds.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

That there are infinite ways to design. Sometimes the solution isn’t found by opening another Illustrator file, but by creating something with your hands.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Tyler, the Creator. Although he is not a graphic designer by trade, his multidisciplinary creative endeavors really inspire me. I think in today’s world there’s a lot of pressure to find your niche and stick to it, so it’s refreshing to watch someone like Tyler not limit himself to one creative discipline. As someone with a “jack of all trades” mindset, Tyler makes me feel like it’s possible.

HYE NA RO FASHION INSTITUTE OF TECHNOLOGY (FIT)

Hye Na Ro is a graphic design student from South Korea with aspirations of building an international career across multiple countries. Currently, she is exploring opportunities in New York City. Beyond her creative pursuits, Hye Na is passionate about experiencing live music, often immersing herself in the vibrant energy of music venues.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

At the moment, I find myself drawn to classic Japanese horror and psychological thrillers. Two films I recommend are Confessions (2010) and Helter Skelter (2012). Sono Sion is another great director when it comes to Japanese cinema. I also find it fascinating to watch film analysis videos on YouTube. Watching how different viewers interpret the same film with their own narrative is incredibly interesting.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Karel Martens is a role model whose work I ﬁnd myself constantly referring to. I also look up to Na Kim, who was a student of Karel Martens and whose exhibition I was able to attend during my stay in Seoul. I enjoy their shared interests of bold, experimental design.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO SEARCH FOR AND FIND A JOB?

It definitely helped me to find which field in graphic design I am interested in.

WHAT MAKES YOU FEEL INSPIRED?

I have a deep passion for discovering new music, drawn to its unique ability to transform the world around me. The way music can paint different pictures in everyday life fascinates me—how the same scene, viewed day after day, can feel entirely new depending on the soundtrack you choose.

KATHERINE PENA

TEXAS STATE UNIVERSITY

Born and raised in San Antonio TX, Katherine Pena is a designer who is driven toward cultivating healthier communities. With a B.S. in Nutrition, Katherine began working as a dietitian where she came across many challenges among economically disadvantaged patients struggling with low health literacy. By merging her passion for art with her practice, she developed visually engaging printed materials to help simplify complex nutrition information for her clients. This inspired her to further integrate her talents and is currently pursuing her M.F.A. in Communication Design at Texas State University. Katherine continues to expand her design work to encompass mental health and wellness, experimenting with various techniques and processes to help people slow down, connect, and embrace the moment. She draws inspiration from nature and enjoys exploring different mediums, including photography, watercolor, print, motion design, and interactive design.

WHAT MAKES YOU FEEL INSPIRED?

I find inspiration while being surrounded by trees and listening to the sounds of nature, which instills a sense of calmness that not only rejuvenates my soul but sparks my creativity.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

Working as a dietitian made me realize that there is a strong need for design in the healthcare industry; therefore, I would like to specialize in healthcare design to help improve patient care and health outcomes using creative strategies.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

To enjoy the process and allow yourself to explore, experiment, and embrace uncertainty rather than simply focusing on the end product.

MILES SKONBERG

TEXAS STATE UNIVERSITY

Miles Elio Skonberg is a graphic designer with a focus on visual branding, editorial design, and typography. He sees design as both an art and a strategic tool — creating work that’s purposeful, functional, and visually expressive. Set to graduate from Texas State University in December 2024, he’s already made significant strides in his career. As an interactive design intern with Apple’s Marcom team, Miles brought a distinctive creative perspective to digital marketing touchpoints, refining his skills in translating complex product narratives into intuitive visual designs. He also served as the Lead Designer for Texas State’s 2024 National Student Advertising Competition (NSAC) Team, contributing a thoughtful and collaborative approach to a campaign that addressed complex client challenges. Additionally, his logo designs have won two Silver Awards and an Honorable Mention in the 2023 Graphis New Talent competition. Miles is excited to continue growing, bringing his curiosity, creativity, and passion for meaningful work to the design world.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I love the work of Elliot Ulm and Kel Lauren, their playful approach to design makes me excited to try new things.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I’ve been really obsessed with Jane Remover’s album Census Designated. I’ve also been trying to get more into TV shows again, I really like Dan Da Dan and Arcane as of late. Some of my favorite movies this year are I Saw The TV Glow, Challengers, and Love Lies Bleeding.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES/ It would be really rewarding to do design work for LGBTQ+ causes, especially those focused on transgender people. As a trans person, it’s something very personal and dear to me, and it’s important to me that our voices are heard.

CINDY RASPILLER

SAN JOSE STATE UNIVERSITY

Cindy Raspiller is a designer, mother, and student based in San José, California and is completing her final year in the Masters of Design program at San José State University. After a decade of working as a graphic and web designer in the San Francisco Bay Area, she is pursuing an academic career as a professor. Her current academic work explores the intersections of design pedagogy, climate resilience, and co-design. She has presented her research at the UCDA Design Education Summit and the AIGA Design Conference. She is also interested in handcrafted data visualizations and integrating augmented reality experiences into her design work. When not designing, Cindy can be found spending time outdoors, crocheting, cooking, and teaching yoga.

WHAT MAKES YOU FEEL INSPIRED?

I feel most inspired when I have time for physical movement practices. Yoga or roller skating are opportunities for me to be creative beyond 2-dimensional space, and that translates into my design practice in really interesting ways.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

I have always wanted to transition my design career into design teaching, and having the opportunity to continue my research would be icing on the cake.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Through this MDes program I have rediscovered my love of writing, which is something I was not expecting in design school.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

It’s natural for someone studying design and climate resilience to come across Victor Papnek. Besides being an advocate for environmentally and socially responsible design, his writing was witty and practical.

FRIDA MURO RODRIGUEZ

SAN JOSE STATE UNIVERSITY

My name is Frida Muro Rodriguez, and I’m a senior at San Jose State University, majoring in BFA Graphic Design. I was born in San Diego CA, and raised in Tijuana, Mexico. I transferred to San Jose State from Southwestern College in San Diego, initially knowing little about design but having a strong desire to pursue a creative path. My first design class in 2020 sparked a passion that has grown into a deep commitment to this field. I value analog qualities in my work, which embody the foundational aspects of design that I respect. For me, these elements are timeless and reflect a tangible authenticity I strive to bring into my projects. Over the years, I’ve developed a strong ability to gather feedback and adapt through iterative processes, learning not to shy away from starting fresh when needed. I aim to create work that resonates both visually and conceptually, integrating my experiences and values with a commitment to thoughtful, authentic design.

WHAT MAKES YOU FEEL INSPIRED?

What inspires me is just thinking about where my career might lead me. There are so many exciting possibilities in the design world, and I can’t wait to see how my skills develop and where they take me. Every new project opens up a whole new set of opportunities, and I love the idea that I can carve out my own path. Plus, the thought of collaborating with other creative minds along the way just adds to the excitement.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

Right now, I’m exploring different areas in design, but I’m really leaning toward specializing in brand identity and marketing materials. I love getting to the heart of a brand and figuring out how to visually express its purpose and values. To me, branding is all about creating a real connection between the brand and its audience. I’m excited about this specialization because it blends creativity with strategy, letting me convey powerful messages through design.

MARISSA RAYBUCK

TYLER SCHOOL OF ART AND ARCHITECTURE

Marissa Raybuck is a designer and educator pursuing an MFA in Graphic Design at Tyler School of Art. Her practice centers on exploring long-standing perceptions of untraditional aspects of life while challenging conventional understandings of graphic design. By blending research-driven methods with poetic storytelling, Marissa creates work that sparks reflection, fosters dialogue, and encourages audiences to reimagine familiar narratives.

This commitment to curiosity and critical thinking extends into her teaching practice. Marissa views design education as a space for lifelong learning and personal growth. She dedicates herself to helping students develop self-awareness and understand their unique creative processes, empowering them to thrive in an ever-changing industry.

Outside of design, Marissa enjoys taking film photographs, indulging her love of food culture, and spending time with her pets.

WHAT MAKES YOU FEEL INSPIRED?

It’s always changing—it might be something unexpected someone said, wandering through storefronts in a new city, exploring archives or the public domain, or reading something that sparks inspiration

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I’m hoping to work in design education or in an area of design that focuses on typography, whether print or digital.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

A deeper understanding of how my brain works, how it connects to my design process, and how I can leverage my strengths to enhance that process.

CAMERON SPECHT

TYLER SCHOOL OF ART AND ARCHITECTURE

Hi! I’m Cameron, a fourth-year graphic and interactive design student at Temple University’s Tyler School of Art & Architecture in Philadelphia. I am a passionate creative who loves to solve problems through intentional design, discover new knowledge and skills, and make things beautiful! My design passions are brand identity, layout, typography, and color, but exploration and adventure are what I’m all about. Whether it’s creating art, traveling to new places, reading a great book, or finding an interesting hobby–I love to learn about the world and everything in it!

WHO IS ONE PERSON YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

Sean McCabe, a professor of mine, is someone who inspires me to be genuine, passionate, and experimental with my work– I look up to his unrelenting curiosity and commitment to learning, educating, and creating.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

My favorite musical artists right now are Kendrick Lamar, Tyler, The Creator, Doechii, Nada Surf, and Lorde! I also love reading anything from historical fiction to thrillers to biographies.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES, I.E., DESIGN FOR GOOD?

While I haven’t had the chance yet, I certainly plan to use design as a tool to advocate for the causes and movements that I so fiercely care about, such as environmental activism and civil and women’s rights.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

Yes! Tyler has given me the technical skills, visual literacy, and a variety of resources that have prepared me to be a successful designer after graduation. Being able to adapt to new situations and manage several projects at a time has positioned me well to achieve my goals.

ISAAC CARTER

COLUMBIA COLLEGE CHICAGO

Isaac Carter is a Chicago-based graphic design student, graduating this spring with a BA in Graphic Design from Columbia College Chicago. His passion for design was ignited in middle school, inspired by his first fantasy novel. As an outcast struggling to connect with peers, Isaac found solace in how stories conveyed powerful ideas and emotions—a discovery that sparked his drive to create visual narratives that foster understanding and connection. Isaac’s design approach is rooted in modernism, blending clean aesthetics with emotional depth to honor the past while embracing the present. His work often explores themes of space, technology, and food, reflecting his fascination with craftaing designs that are both interactive and visually engaging. Specializing in branding and identity design, Isaac develops cohesive logos, color schemes, and typographic systems that authentically capture a brand’s essence. Believing design is a powerful tool for representation and societal impact, Isaac is committed to creating accessible and thoughtful solutions that resonate with diverse audiences. His love for storytelling fuels his creativity, allowing him to craft meaningful designs that bridge imagination and reality. As he prepares to launch his career, Isaac is excited to bring his vision and passion to projects that inspire and connect.

WHAT MAKES YOU FEEL INSPIRED?

I’m inspired by the endless potential to create something new, whether it’s through storytelling, crafting designs that honor the past while resonating with the present, or exploring themes like space, technology, food, and modernism.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

I hope to specialize in branding and identity design, creating cohesive visual identities that resonate with audiences and reflect society’s evolving nature.

LUIS ANGEL GOMEZ

COLUMBIA COLLEGE CHICAGO

Luis Angel Gomez is a designer based south of Chicago. They started their journey in the visual arts at 10 when they became obsessed with hyperrealism using different pencil mediums. They also started learning the classical guitar before high school, which later influenced their design work. In high school, he took graphic design and graphic novel courses that exposed him to the importance of visual communication. He is now pursuing a BFA in graphic design.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Design school taught me the intricacies of design that are invisible to those who are not design-conscious.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

I don’t have a designer that I consistently look up to. However, sometimes, I approach a new project by recalling great designers, past or present, whose style I think would fit the situation.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Recently I have been listening to a lot of indie soul after being introduced to a group from California called Ginger Root.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

I plan on working for charities that support music education, like the GSI Foundation and the Frankie Knuckles Foundation. I hope to use my skills to contribute to the classical guitarist and house music communities I belong to

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

Design school has given me the opportunity to hear from and be peers with people who have already entered the field, and learning from them has prepared me to do so well.

CHANEL CHRISTY

GEORGE MASON UNIVERSITY

Chanel is a senior at George Mason University, completing her final year toward a BFA in graphic design. She moved to the U.S. from Pakistan over a decade ago and embraces her culture daily, often drawing creative inspiration from it. Chanel thrives on pushing boundaries, actively seeking creative challenges outside of her comfort zone. She approaches each project with a hunger for experimentation, drawing ideas from vintage magazines, cultural influences, and unexpected juxtapositions. Her work often blends bold maximalist elements with minimalist clarity, resulting in designs that are as striking as they are balanced. Like many designers, Chanel has a deep appreciation for photography—for her, it’s about finding the extraordinary in the ordinary and translating it into meaning. Chanel’s work focuses on uplifting and celebrating women, rooted in her belief in the power of representation and storytelling. Inspired by personal experiences and the women who have shaped her life, she hopes to always create designs that make women feel seen, understood, and valued. For Chanel, this approach is not just a creative choice but a meaningful way to contribute to a more empowering narrative for women everywhere. To her, design is about impact.

WHAT MAKES YOU FEEL INSPIRED?

I find inspiration by immersing myself in the present—whether that’s listening to music, watching films, exploring museums, noticing patterns outdoors, strolling the halls of the art and design building on my campus, or even just laying down and staring at the ceiling.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

I’m interested in working across multiple media, with a current focus on motion design and animation within the film industry. I also have a strong appreciation for editorial and typographic design because of the intricate balance between text and imagery.

JON Ã I SHEPPARD

GEORGE MASON UNIVERSITY

Hello everyone! I’m Jonãi, though many call me “Kookie” because of my freckles. I’m based in Northern Virginia, and I travel a lot along the East Coast from playing D3 Women’s Rugby in New Hampshire at Colby-Sawyer College to relaxing in the warm Florida air. As the oldest of five siblings and a first-generation college student, it’s incredibly important for me to set an example and show my siblings that like me, they too can be in a magazine feature by excelling in college, while also working and taking care of family. I’m dedicated to supporting my family and community with my time and the knowledge I’ve gained in college. I’ve successfully made my family and friends invitations to events, and I’ve supported small businesses with start-up logos and advertisements. I advocate for important causes and organizations such as the CROWN Act, NAACP, UnidosUS, GLSEN, Children’s Defense Fund, Color of Change, and many others, and I offer my design skills to organizations like these to help bring their message to life.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

To take criticism and to actually enjoy it and prosper from it. I appreciate criticism from peers and professors. It furthers my artwork in a more compelling way.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

At GMU, I think highly of Professor Jessica P. Rodríguez. She’s an incredibly strong and organized graphic design professor who has consistently pushed me to grow and improve. Her guidance and high standards have been a huge influence on my work and development.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

70’s and early 80’s soul, classic rock, and pop-rock, characterized by powerful melodies, rich instrumentation, and a timeless quality in the songs.

BRIANNA BOWMAN

MIAMI AD SCHOOL

Brianna Bowman is a designer studying at Miami Ad School’s Atlanta campus. She is known for bold, imaginative work that brings a playful touch to every project. Formerly a marine biology major at the University of Florida, she realized she was most energized by the creative classes she had taken and decided to pursue a more artistic path. With a focus on experiential design, branding, and illustration Brianna now aims to make life a little more colorful, infusing spaces with vibrancy and joy

WHAT MAKES YOU FEEL INSPIRED?

I get inspired by everyday things that are beautifully designed. Whether it’s a well-decorated home, a thoughtfully designed menu, a building that grabs your attention, or a wine bottle that makes you want to pick it up just to check out the design.

WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?

I’d love to get into experiential design—it seems really exciting to create spaces that leave a lasting impression on people. The idea of working on a range of different projects keeps it fresh, and the hands-on experience sounds so fullling. Branding is also something I’m interested in since shaping a brand’s identity feels like such a cool, creative challenge.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

I didn’t realize how broad the eld of design is. When I started, I thought I’d primarily be focusing on graphic design, but I’ve discovered it encompasses so much more—everything from product and systems design to editorial and user interface design.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

I’m currently really enjoying watching The English Teacher on TV. I also just finished reading The Sirens of Titan by Kurt Vonnegut and Tomorrow, and Tomorrow, and Tomorrow.

ESSENCE LOWE

MIAMI AD SCHOOL

Essence Lowe is an art director and designer studying at Miami Ad School’s Atlanta campus. She grew up in California and moved around lot until settling in Atlanta, which became her creative playground. With a focus on culture, community, and storytelling; she is dedicated to amplifying voices and the overall creative spirit.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

That imperfections or bad ideas might lead you to that ONE great idea. Put it all down on paper, lay it all out! Maybe drawing 100 sketches to only 3 of them might be what it takes.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

Braulio Amado. He is probably creating some of the dopest stuff out there right now. Love him.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Recently I have been listening to a lot of indie soul after being introI’m reading “The 48 Laws of Power”, always listening to a Tribe Called Quest, and I’m watching the tv series “From” on Prime....highly recommend to all my horror fans.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

Absolutely. There are a couple of organizations who I’ve been working with recently and I have a great feeling we’re going to create really cool things. Hopefully, you will see some of my work out there in the wild soon.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

I believe so, especially with it being my last quarter at Miami AD School a lot of the classes are tailored to focusing on your book and creative resume. Also, the staff has been extremely helpful and super supportive when it comes to providing resources or just general mentorship.

DYLAN RAYMOND

SUSQUEHANNA UNIVERSITY

My name is Dylan Raymond, and I am a senior at Susquehanna University pursuing a B.F.A. degree in graphic design. Before my time at Susquehanna, I earned an associate’s degree in photography from Delaware County Community College. In the summer of ‘24, I had the opportunity to intern at Cross Creative Co. where I learned the importance of a dedicated work ethic and conveying confidence in your decision-making. My entire life, I’ve always gravitated towards the arts. Whether that be design, photography, or sketching, the drive to work through the process from idea to creation gives me immense satisfaction.. Although a majority of my work lives on screen, I gain a special appreciation for when I’m able to hold the final product in my hands. Often I find myself away from the noise, hiking to the top of a scenic lookout while photographing the landscape along the way. It’s this time spent in nature that I find myself thinking freely about my next creative endeavor. My passions that fuel my creative energy include travel, exploring new genres of music, flipping through vinyl record bins, and the reward of completing a challenging escape room.

WHAT MAKES YOU FEEL INSPIRED?

Finding new music and having exciting experiences with my closest friends.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN?

Whether it be UI design, editorial design, or package design, I have a special place in my heart for any and all things layout design

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

The ability to observe. Such an important part of being a designer in the real world is understanding what works best and why.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

In my time at DCCC I helped to illustrate a coloring book for a children’s hospital in Philadelphia!

MOLLY MCGUIRE

SUSQUEHANNA UNIVERSITY

Molly McGuire is a junior at Susquehanna University pursuing a BFA in Graphic Design. Originally from Towson, Maryland, she has always gravitated towards creative endeavors whether it is photography, painting or crafts. Art classes in high school exposed her to more mediums and led her to want to work in a creative field. While she had not had any experience in graphic design before college she has grown to love it and enjoys exploring new designs and techniques. Molly is a member of the executive board of the school’s Graphic Design Club and enjoys spending time in the design lab.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

Learning to iterate my designs to improve them and test what works best has been something that was unexpected but is now important to my process.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?

The people I have worked close to like my professors and classmates have been a valuable resource to help me learn to become a better designer myself.

WHAT ARE YOU READING, LISTENING TO, WATCHING?

Lately I have been rewatching shows I used to watch which is very nostalgic, I love to read feel good books, and my playlist is always changing depending on my mood.

DO YOU DESIGN FOR ANY CAUSES OR CHARITIES?

I am interested in using design to benefit good causes, especially ones that I am passionate about, and would be open to doing so in the future.

DO YOU FEEL THAT DESIGN SCHOOL HAS PREPARED YOU TO FIND A JOB?

My program has definitely prepared me because it has taught me to be able to adapt to the environment and produce my best work.

THESE CREATIVE SKILLS CAN BOOST YOUR CAREER IN 2025

BY LUCY MARINO

Want to stand out in the competitive creative industry? You can do it by leveling up your skills. According to Robert Half’s 2025 Salary Guide, creative and marketing managers are boosting salaries for professionals who excel in areas like art direction, UX design, content strategy and graphic design. Let’s see how sharpening these skills can take your career— and paycheck—to the next level.

MASTERING ART DIRECTION IN THE AGE OF AI

Art directors must balance two demands: mastering new technologies while maintaining their fundamental responsibility of creating consistent visual aesthetics, whether it’s designing a product’s packaging or developing the look of an international advertising campaign. This ideal combination of technical and creative expertise is highly valued in the market—so much so that 37% of creative

and marketing managers surveyed by Robert Half are willing to boost salaries for professionals who excel in creative development and art direction.

To stay competitive in the market, embrace emerging tools like augmented and virtual reality if you’re not already. They’re transforming how concepts are presented.

Imagine showcasing a product as if it’s already in a customer’s home or designing an immersive virtual brand experience. Exploring these technologies and integrating them into your work can set you apart.

Artificial intelligence (AI) is another technology revolutionizing the way art directors work. Automating routine tasks like resizing images or tweaking colors frees up your time to focus on storytelling and big-picture concepts. Experimenting with these tools isn’t just helpful—it’s quickly becoming essential.

Indeed, 69% of all creative and marketing managers polled by Robert Half said advancements in AI and automation are reshaping needed skill sets.

But it’s not all about tech. Look for opportunities to lead projects and mentor junior team members. Strong presentation skills, emotional intelligence in client relationships, and the ability to clearly articulate creative decisions separate good art directors from great ones.

CREATING BETTER EXPERIENCES THROUGH UX DESIGN

UX skills are another area where creative and marketing managers are willing to raise salaries—34% of them, in fact. Designers who create intuitive, engaging experiences are highly sought after.

Excelling in UX design starts with understanding your users through usability tests, surveys, and interviews. These research methods help uncover what people truly need from your designs. The more you can align your work with user behavior, the more impactful it will be.

AI-powered personalization is shaking up the field. Creating interfaces that adjust to individual preferences can make digital experiences more intuitive and useful. For example, a website could reorganize its layout based on what users click on most often, ensuring they can find what they need quickly and easily. This thoughtful tailoring helps users feel understood and enhances their overall experience.

Designing with empathy is equally critical. Consider how your choices like color schemes or interaction patterns

can evoke positive emotions. Emotional design isn’t just a buzzphrase—it’s a way to connect deeply with your audience.

CONTENT STRATEGY: ENGAGING AUDIENCES IN A NOISY WORLD

Content strategists build bridges between brands and their audiences—and 26% of creative and marketing managers are willing to offer higher salaries for the most skillful bridge builders.

Like UX design, success in content strategy starts with truly knowing your audience. Take the time to research what they care about, what drives them and what challenges they face. Use this understanding to create and design content that feels personal and meaningful— something that speaks to them, not at them. People can tell when content feels generic or overly polished by a machine, and it’s a quick way to lose their interest.

AI can be a great helper for content strategists when they’re brainstorming ideas or fine-tuning SEO, but, as with every role, it’s not the whole story. The real magic happens when you bring empathy and authenticity to your messaging.

Think of AI as a tool to make your job easier, not a substitute for the human touch that makes your content connect on a deeper level. Balancing technology with genuine care for your audience turns solid content into something they’ll remember.

Short-form video is everywhere on social media and is one of the best ways to grab attention quickly. The challenge is telling a story that sticks—in just a few seconds. Focus

LUCY MARINO IS EXECUTIVE DIRECTOR OF THE MARKETING AND CREATIVE PRACTICE AT GLOBAL TALENT SOLUTIONS FIRM ROBERT HALF, WHICH CONNECTS EMPLOYERS WITH SKILLED MARKETING, CREATIVE, DIGITAL, ADVERTISING AND PUBLIC RELATIONS PROFESSIONALS TO MEET THEIR SPECIALIZED RECRUITING NEEDS. MARINO MANAGES STRATEGY AND OPERATIONS FOR THE COMPANY’S MARKETING AND CREATIVE TALENT SOLUTIONS TEAMS ACROSS U.S. LOCATIONS.

on designing content that matches your brand’s personality, whether a quick tip, a behind-the-scenes moment or something fun and shareable.

GRAPHIC DESIGN: WHERE CREATIVITY MEETS DIGITAL INNOVATION

Graphic design is a fast-evolving discipline that rewards versatility and an appetite for continuous learning. With almost one in five (19%) creative and marketing managers increasing salaries for strong graphic design skills, honing your craft can lead to exciting opportunities.

Start with the basics. Solid typography, smart color choices and thoughtful composition are still the foundation of great design. But don’t stop there. Experiment with trends like bold typefaces or retro-inspired aesthetics to keep your work relevant and eye-catching.

Technology is also transforming how designers work. AI tools can handle tasks like removing backgrounds or generating design variations, freeing designers to focus on creativity. These tools aren’t about replacing creativity but giving designers more room to explore it.

Representation and accessibility are more important than ever. Make sure your designs speak to a diverse audience and meet accessibility standards. This means considering everything from cultural relevance to color contrast and usability.

Finally, think beyond traditional formats. Learning motion graphics or 3D design can help you stand out when working on brands that increasingly look for dynamic and immersive visuals.

STAYING AHEAD OF THE CURVE

The creative skills earning top salaries today could look completely different by year’s end, thanks to the rapid pace of AI and emerging technologies.

While technical expertise still matters, the real game-changer in 2025 is adaptability—the ability to learn, unlearn and pivot as new tools and trends emerge. Stay curious,

stay flexible and keep leveling up. That agility, combined with your creative chops, will make you the kind of talent employers can’t afford to lose no matter how the industry evolves.

Where Will You Put Your Accent

Put Some Weight Behind It

The Heavyweights by Accent® Opaque

A heavyweight paper designed to help you say something with substance from the name you know and love.

Available in weights of up to 130 lb., The Heavyweights feature:

● Smooth, level printing surface for crisp, vivid images and consistent production

● High brightness and preferred blue-white shade for standout print contrast

● Excellent opacity for minimal show-through

● A variety of colors and finishes Explore all The Heavyweights

SCAN TO REQUEST YOUR SAMPLE