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PRODUCTS BEDROOM Capri, in the new carbon finish
CORE PRODUCTS www.coreproducts.co.uk
VOGUE BEDS
Vegan Helix
Capri, in its original white finish
Capri has proven to be a firm favourite for many years in its original white finish, says Core Products, and is now available in a luxurious new carbon finish, ready for the 2022 sales. Real-wood tops with an antique wax finish are complemented with a deep matt-painted MDF, giving a super-smooth finish which is accessorised with convex-shaped wooden handles. Drawers also feature real dovetail joints, a sure sign of quality. Capri is now stock for quick delivery either to the store or direct to the customer’s home – more details can be found in Core’s new 2022 catalogue, or by calling 01738 630555 or emailing sales@coreproducts.co.uk.
The Vegan stockist base is continuing to grow at Vogue Beds, with more joining ready for Veganuary (www. veganuary. com) – in which people pledge to go vegan for the month of January. In 2021, 580,000 people signed up for the exercise, with iNews reporting: “Record numbers go animal product-free for January 2021.” The Vegan mattress by Vogue Beds stockist programme sees retailers supported with PoS material along with
www.voguebeds.co.uk
targeted social media adverts. Customers are encouraged to try the mattresses in stockists’ stores when they visit the Vegan by Vogue website, and the product is promoted nationally in Vegan Life magazine, one of the UK’s largest vegan publications. Vogue Beds’ commercial manager, Tim Dow, says: “We are seeing more enquiries for retailers wanting to join our Vegan stockist programme as January
gets closer. This opportunity will give retailers an on-trend product with a great story for the January sale period. “We feel the Vegan stockist programme is truly revolutionary, and I would encourage any retailers who are thinking about it to react now – we are definitely going to see a big push on plant-based and vegan products throughout January, in many different industries.”
