Protecting product and profit

What’s the best sale you ever made?

This month’s INDX Beds & Bedroom, and next month’s Spring Furniture and Bed Show, represent timely opportunities to review new lines following the winter sales, says Gowsh Shan, national sales manager at mattress protection specialist Protect-A-Bed – which will be present at both …

Protect-A-Bed has helped numerous retailors significantly grow sales throughout the winter sale, says Gowsh – adding that, with footfall uncertain, maximising every sale for the rest of the year is vital.

“Protect-A-Bed help support and drive sales growth through our Platinum Club rewards programme,” he continues. “This spring would be a perfect time to join if you’re not already a member.”

The Platinum Club has been extremely successful since its creation, adds Gowsh: “We continuously build frameworks that are simple for retailers to implement in order to achieve extremely high sales within the category. The Platinum Club is an in-store rewards programme designed to build, recognise and reward this success. We create energy and excitement in a category that’s often overlooked, and our ability to turn this into sales growth is phenomenal.”

Yet, Gowsh explains, the Platinum Club is but one element that sets Protect-A-Bed apart from its competitors.

“Every Protect-A-Bed protector also includes a 1015 year product guarantee, and when bought with a mattress, a 10-15 year anti-stain guarantee. Protect-ABed will have the mattress professionally cleaned to the customer’s satisfaction, or buy the customer a new one if it fails and the mattress was bought with the protector. This promise is significantly powerful and is at the core of our philosophy.

“It’s in both the store’s and the customer’s interest to purchase Protect-A-Bed mattress protectors. Our speciality is driving in-store performance, so linked mattress and mattress protector sales are extremely high. The customer benefits from a healthy and hygienic sleep zone, while the store benefits from increased sales revenue. Every customer who walks through the door, if buying a mattress, needs to buy a mattress protector. It’s in their interest to do so for many reasons.”

Gowsh concludes: “Protect-A-Bed’s ability to upskill your team and increase your sales revenue by maximising every sales opportunity has been well documented. We can manage every step of the process for you, and build a reward scheme through the Protect-A-Bed Platinum Club.

“Visit our stands at the upcoming shows to see our advanced therapeutics range and TV display bays, and to find out how we can significantly grow sales for your store.” www.protectabed.co.uk

Market Leading Mattress Protector Brand, Featuring Cutting-Edge Materials Including Copper, Graphene, Charcoal and Bamboo!