Make a date with M.O.W.

Europe’s biggest autumn furniture fair is the M.O.W. in Bad Salzuflen, Germany, which will take place from 17th-21st September this year – and will see some 500 exhibitors from more than 40 nations occupy around 85,000m2 of exhibition space in 15 halls of the Messezentrum Bad Salzuflen …

The M.O.W. has been held continuously each year since 1984, offering the entire supply chain product ideas and innovations, and a forum in which to share market knowledge, in person and online.

Focused on satisfying the needs of the European consumer, the exhibition is rooted in a broad international product offer, covering everything from living, dining, bedroom and occasional lines to furniture for the hallway, bathroom, office and specialist areas, with prices ranging from entry-level to upper-middle, in a variety of styles and designs.

The M.O.W. is also a go-to for discount, selfassembly and ecommerce ranges, and other solutions designed for younger consumers. “At no other trade fair are businesses with attractively priced assortments, promotional and special offers for all living areas so much in focus,” says the show’s organiser. “With its wide range of RTA/flat-packed goods, the M.O.W. has for years been Europe’s premier platform for online sellers – both mutichannel and pureplay – and marketplaces.”

Date: 17th-21st September 2023

Exhibitors: Around 500 companies from over 40 nations, from big players to newcomers and niche suppliers

Venue: 85,000m2 exhibition space in the Bad Salzuflen exhibition centre

Range: All product groups, in price ranges from entry-level to uppermiddle

Focus: Upholstery, bedroom, self-service, young living and solid wood furniture

Visitors: Top decision-makers from over 60 nations, across all sales channels (the show is particularly popular with online buyers)

Free services: Admission for trade visitors, shuttle buses between the halls, central car park, catering in the trade fair restaurants, WLAN

Nearby airports: Paderborn, Hannover, Dortmund

ICE train station: Bielefeld

Order placing and networking are at the heart of this centrally located business event – its hospitable atmosphere and personal services are appreciated by visitors and exhibitors alike. The show’s regular exhibitors include key European players, specialists, niche suppliers and newcomers, and more than 90% of them exhibit exclusively in Germany at the M.O.W..

The visitor base, meanwhile, comprises decisionmakers from more than 60 nations, and includes buying groups, multiples, independents, specialist retailers, design studios, discount outlets, mail-order companies, online retailers and more.

This year, companies such as Altoni, Blonski, Breckle Northeim, Dan Form, DC, De Eekhorn, Demeyere, Done, Ekornes/Stressless, Euro Comfort/ Lück (Ewald Schillig/Badenia), FMD, Gautier/Gami, Hammel, Idea, Ipek, Javabel, Kuka, Matis, Maxfurn, Mayer, Mebus, Media Craft, Mozzi, Parisot, PBJ,

Phönix, Roba, SCIAE, Sefes, Senza, Shape, Superb, TAF, Taparo, Tvilum, Vasagle and Weber/Webed are among the new exhibitors complementing M.O.W.’s existing base.

The show’s modern venue can be reached internationally via nearby airports and rail. With a direct connection to the motorway network, it is part of leading European furniture cluster, Ostwestfalen-Lippe – the M.O.W. regularly takes place in partnership with East Westphalia’s Kitchen and Furniture Mile.

M.O.W. director Bernd Schäfermeier and his team invites furniture professionals to attend this year’s event, stating: “We are looking forward to your visit! Welcome to the M.O.W. in Bad Salzuflen.” www.mow.de