La-Z-Boy’s offer gets hotter with Calda

La-Z-Boy UK recently launched Calda, a split-leather upholstery option designed to offer retailers more flexibility with pricing. It is the brand’s most competitive leather, and delivers a matt finish on a uniform textured surface – and this new, competitively priced option has already proved popular with stockists …

Both Calda’s appearance and its luxury feel compete well with more premium leather finishes, says LaZ-Boy UK and it is available in a new and exclusive range of colours.

Adam Morley, head of marketing and operations at La-Z-Boy UK, says: “The response to Calda has been overwhelmingly positive since its launch and we’re excited to be able to offer a new leather upholstery option to our customers, which is perfect for the mass market.

“The benefit of split leather is that it is generally free from small imperfections, resulting in an attractive and durable leather. Although Calda is our most competitively priced leather option to date, it more than measures up in terms of appearance, comfort, feel and durability.” www.la-z-boy.co.uk www.la-z-boy.co.uk

Calda has a matt finish and is slightly thicker than other leather options, so will cope well with the rigours of everyday use.

Alongside Calda, which was first unveiled at the January Furniture Show, La-Z-Boy UK has launched a new fabric collection, Anivia, which is also available at a competitive price point.

These two new upholstery options are currently available exclusively on La-Z-Boy’s new Paris range. However, if they continue to prove popular with retailers and consumers, they could be rolled out across other products.

La-Z-Boy has also released a new textured fabric called Norris, which is available on its UKmanufactured products (highlighted on its website with the Made in Britain logo). Norris has a fresh and modern look, and offers customers new colour combinations.

Customers wishing to see how the new upholstery options will look on their chosen product can use the personalisation feature on the La-Z-Boy website. This online tool enables people to view each sofa or chair in the available materials and colourways.

Just released, the Norris fabric collection is available across all Made In Britain ranges. New and exclusive to the Paris range, Anivia fabric and Calda leather collections are now available in an array of colorways. View the full collections on our site or contact your Sales Agent.