… What marketing term most frustrates you?

‘Double discount’. There is only ever the original price and the selling price

Rob King (Julian Bowen)

That one mattress suits all. You really need to be fitted to a mattress, not just order it from the TV and love it forever

George Sinclair (Nimbus Beds)

‘No-one watches TV anymore’ – everyone watches video, we just watch it differently and call it something else (ie VOD)!

Deirdre Mc Gettrick (ufurnish.com)

‘Seamless Integration’. It’s nonsense. I have never yet found an integration that works perfectly every time, and that’s if the developers doing the integration actually know what they’re doing. You’re better off just having a system that doesn’t need them!

Mike Whitman (Iconography)

‘Think outside the box’ will be up there – in my opinion, most of the answers to today’s challenges can be found inside the box, utilising the skills and expertise of those around you

Shane Harding (Highgrove Beds)

It’s not so much a marketing term, but ‘surely you must be able to offer a bigger discount’ is a constant annoyance

David Kohn (The Multichannel Expert)

The word ‘strategy’. It’s misconceived so much – people confuse goals with their strategies, without much substance

Mark Gannon (Sofa Source)

Retail sale adverts on TV where they make outrageous claims and the public seem to always get taken in by it

John Northwood (agent)

Neil Barker (Barkers Furniture)

Steve Reid (Simba Sleep)

‘Most sustainable xx in the world’ – you can’t prove it and you can’t quantify it, and frankly the most sustainable product is one that you never build in the first place

Keiran Hewkin (Swyft Home)

Millennials … lifestyle … aspirational … OMG, I’ve nearly fallen asleep visualising agencies talking nonsense

Martin Seeley (MattressNextDay)