Apulia in Depth: A guide to my methodology and influences within branding and packaging design
Grace Buckley
1
Statement of Intent
2
I am a Graphic Designer specialising in packaging design, branding and printed media. I am excited but the transformation of flat design into something 3D. I like the develop my ideas off-screen. I believe in the importance of considering the environmental impact of a product/design in the initial stages of design.
3
Introduction
Using the brief Apulia as a case study, this book will show how influences within my chosen areas of Graphic Design practice as explained in my Statement of Intent (packaging, 3D design and branding) have shaped my methodology. Apulia is a new English premium street food truck that serves food inspired by Pugliese (Southern Italian) cuisine. Pugliese food reflects the nature of the region and is simply about using the finest quality ingredients to let the food speak for itself. The branding for Apulia reflects this, using only a few elements. This brief involved the design of the branding and identity for Apulia and then the application of it across physical and web elements. I chose this brief to illustrate my methodology and design influences because I have worked on it throughout the year so I think that I have applied everything I have learnt and been inspired by to it.
4
Primary Research > Introduction 6 Environments > Lecce and Puglia 8 Rome 9 Manchester Food Festival 10 Leeds and London 11 Point of Sale 12 Collecting 13 Events > Packaging Innovations 14 Purple Creative 15 Lectures > Emotionally Durable Design 16 Secondary Research > Introduction 18 Type and Layout 20 Content > Food and Recipes 21 Focus on Studios > B&B and Together 22 Big Fish and Turner Duckworth 23 Ideas and Development > Introduction 24 Initial Ideas 26 Developed Ideas 27 Feedback and Experimentation 28 Pattern Development 29 Mockups 30 Final Mockups 31 Application and Refinement > Introduction 32 Brand Application for Physical Elements 34 Crafting Finals 35 Brand Application for Web 36 Photography and Art Direction 38 Photography in Context 39
5
6
Primary Research > Introduction
Primary Research > Introduction
7
8
Primary Research > Environments > Lecce and Puglia
Primary Research > Environments > Rome
9
10
Primary Research > Environments > Manchester Food Festival
Primary Research > Environments > Leeds and London
11
12
Primary Research > Point of Sale
Primary Research > Collecting
13
14
Primary Research > Events > Packaging Innovations
Primary Research > Events > Purple Creative
15
16
Primary Research > Lectures > Emotionally Durable Design
Primary Research > Lectures > Emotionally Durable Design
17
18
Secondary Research > Introduction
Secondary Research > Introduction
19
20
Secondary Research > Type and Layout
Secondary Research > Content > Food and Recipes
21
22
Secondary Research > Focus on Studios > B&B and Together
Secondary Research > Focus on Studios > Big Fish and Turner Duckworth
23
24
Ideas and Development > Introduction
Ideas and Development > Introduction
25
26
Ideas and Development > Initial Ideas
Ideas and Development > Developed Ideas
27
28
Ideas and Development > Feedback and Experimentation
Ideas and Development > Pattern Development
29
30
Development > Mockups
Development > Final Mockups
31
32
Application and Refinement > Introduction
Application and Refinement > Introduction
33
34
Application and Refinement > Brand Application for Physical Elements
Application and Refinement > Crafting Finals
35
36
Application and Refinement > Brand Application for Web
Application and Refinement > Brand Application for Web
37
38
Application and Refinement > Photography and Art Direction
Refinement > Photography in Context
39
40