BA (Hons.) GRAPHIC DESIGN
LEVEL 6
Module Code: OUGD603 Module Title: Extended Practice
Grace Buckley
Brief Title: Pugliese Food Stall (Identity)
BRIEF
TONE OF VOICE
Design the branding and identity for an Italian food and drink travelling stall mainly inspired by Pugliese cuisine.
Friendly Traditional
BACKGROUND
MANDATORY REQUIREMENTS
Inspired by the travelling stalls in Trinity Kitchen, this would be a new business that could appear in the Kitchen, and also at festivals. Puglia is in the heel of Italy, and is famous for its olive oil and orechiette ‘little ears’ pasta in particular.
Evidence of research and development work on blog Brand identity should be applied across a range of media
CONSIDERATIONS
DELIVERABLES
Price range How to make the food easily transportable and easy to eat Make the packaging/napkins as eco friendly as possible
Logo/brand identity Brand guidelines
TARGET AUDIENCE
READING LIST
Adults/Families looking for tasty, affordable and healthy street food
Dello Russo,W. ‘Apulia’s Favourite Recipes’ Sime Books Goldfinch, T. ‘Easy Pasta’ (2011) Exclusive Editions Publishing Carluccio, A. ‘100 Pasta Recipes’ (2011) BBC Books
TIME SCALE: 1-2 weeks
BA (Hons.) GRAPHIC DESIGN
LEVEL 6
Module Code: OUGD603 Module Title: Extended Practice
Grace Buckley
Brief Title: Pugliese Food Stall (Application)
BRIEF
TONE OF VOICE
Apply the branding for an Italian food and drink travelling stall mainly inspired by Pugliese cuisine to products and a stall.
Friendly Traditional
BACKGROUND
MANDATORY REQUIREMENTS
Inspired by the travelling stalls in Trinity Kitchen, this would be a new business that could appear in the Kitchen, and also at festivals. Puglia is in the heel of Italy, and is famous for its olive oil and orechiette ‘little ears’ pasta in particular.
Evidence of research and development work on blog Brand identity should be applied across a range of media
CONSIDERATIONS
DELIVERABLES
Price range How to make the food easily transportable and easy to eat Make the packaging/napkins as eco friendly as possible
Packaging for food & drink Stall front graphics (sign/pop up stand etc) Website proposal Proposals for the look of the stall
TARGET AUDIENCE
READING LIST
Adults/Families looking for tasty, affordable and healthy street food
Dello Russo,W. ‘Apulia’s Favourite Recipes’ Sime Books Goldfinch, T. ‘Easy Pasta’ (2011) Exclusive Editions Publishing Carluccio, A. ‘100 Pasta Recipes’ (2011) BBC Books
TIME SCALE: 1-2 months