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Coloured Logo.
Simple changes to Secondary Packaging. A coloured logo Showing range or flavour, making the customers selection process easier. Breaks up the cake wall, with various colours. Natural Corrugated outer packaging relates to freshness. Makes customers selection much easier.
Fruit Logo Simple changes to Secondary Packaging. Showing flavours, making the customers selection process easier. Breaks up the cake wall, with various colours and logos. White outer packaging relates to the freshness.
Visible flavour and Colour.
Simple changes to Secondary Packaging. Showing flavours, with a simple coloured tab, making the customers selection process easier. Breaks up the cake wall, with various colours. Can be seen from various angles. Natural Corrugated outer packaging relates to freshness.
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TO THIS‌
Standard RRP. Breaks up the cake wall, with a rustic plain colour. Allows the primary pack to speak for itself. Natural Corrugated outer packaging, relates to the natural freshness of the cakes.
No Glue.
Individual Packaging for small cakes. Totally different shape from the existing packaging. Packaged individually for longer freshness also relating to bakery style. Natural Corrugated conveys freshness. Causes disruption on shelf as it is different from the rest. Extra protection for small cakes.
Folds Flat.
No Glue.
Individual Packaging for Large cakes. Totally different shape from the existing packaging. Packaged individually for longer freshness also relating to bakery style. Easier to remove from packaging and serve. Easy to carry and recognisable as a Kipling cake. Extra protection for delicate cake.
Easy to serve.
Can see product.
Bakery Box. Totally different shape from the existing packaging. Lets the primary pack speak for itself. Natural Corrugated conveys freshness. Customers can see the product.
Snap Packs. Disruption on shelf. Stands out from all the rest. Relates to old style bakery conveying freshness. Makes snap packs noticeable. Easy to shop. Can replace products easily.
Easy to shop.
Travels Flat.
Other snap pack option. Smaller in height product travels flat but is displayed upright. Easy to see on shelf. Can see product flavours easily. Brand identity visible.
Displayed Upright.
Spins
Spin POS. Large point of sale for new Mr Kipling cakes. Disruption in store. Triangle shape primary package. Attracts customers to look and pick up then buy.
Triangular boxes make square.
Star On shelf Displaying products relating to occasion. Catches customers attention. One colour secondary pack. Arrangement on shelf. Simple but effective.
Tree
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New Product! Fun for kids. Eye catching. Suitable for fridges. Weekly school lunch. Disruption on shelf.
Easy for kids to access. Week day scale.
Option 2. Appropriate for 2 kids. Eye catching. Suitable for fridges. Weekly school lunch. Disruption on shelf. Can access them easily.
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New Product! No spoon needed. Can eat on the go.
Squeezable plastic tube.
Fun characters for kids. Eye catching. Ideal for lunch boxes. Disruption on shelf.
Easy for kids to carry
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TO THIS‌
New Product! Ideal for large busy families. Stays fresh. No need for tin openers. Eye catching. Disruption on shelf.
Easy to open. Transported and displayed in trays.
Replaceable cap
New Product! Suitable for travelling. Ideal for lunch boxes. No spoon needed. Handy size. Light weight. Disruption on shelf.
Handy 4 pack
thank
you