Visualization‌ 2012 Design Forum
Evolution
Stage 1
Stage 2
• Traditionally primary pack artwork is imported and then product modelled in Artios CAD.
• To add graphics to the secondary packaging, existing artwork had to be individually cropped and resized to fit.
Stage 3 Creating RRP cases in 3D involved splitting the drawing, as 3D designer didn’t recognise perforations.
Stage 4 Shelf Visualisation took time and patience.
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Adobe Illustrator and Photoshop plug ins Deskpack is a collection of packaging prepress plugins for Adobe® Illustrator® and Adobe® Photoshop®. With these plugins, Adobe® Illustrator® and Photoshop® become a full-fledged packaging prepress application.
Esko Deskpack
Artios CAD and Illustrator • RAW ARD. Files can be imported into Illustrator. • Exported as normalised PDF files.
• Imported into Artios CAD with registered links.
Studio Visualizer Create 3D models in visualizer and add Illustrator artwork.
Add print effects to the 3D in visualizer such as… • Foil Blocking • Embossing • Die cut Consignment demo has been issued to the UK.
• Create your trigger
• Scan with device • Media appears on the screen over trigger
Currently being developed in Design Centres in Germany.
2. Product inside appears on screen 1. Scan the trigger (Lego box)
Retail Visualisation
Consignment version 2 demo been issued to the UK.
• Lyncis will allow you to put your 3D packages on a virtual Shelf. • Allow your customers to view their packs appearance, from a variety of angles. • Move, Interact and modify the entire virtual store.
Summary
Thank you
DS Smith Packaging
Beech House
Tel: +44 (0)1753 754380
Whitebrook Park
Fax: +44 (0)1753 751742
68 Lower Cookham Road Email: head.office@dssp.com
Maidenhead
BERKSHIRE
SL6 8XY