Word for Word Festival 2018 Sponsorship Proposal

SPONSORSHIP OPPORTUNITIES Geelong Library & Heritage Centre 16-18 November 2018

SPONSOR WORD FOR WORD IN 2018 Align your brand with the Word for Word Festival by partnering with us in the delivery of this unique national literary event in 2018.

Sponsorship packages are outlined over the page, or please contact Word for Word Festival Coordinator Rochelle Smith on 03 4201 0537 or rochelle.smith@grlc.vic.gov.au to discuss how we can tailor a package to suit you.

YOUR INVESTMENT IN CULTURE Did you know that 19 out of 20 Australians engage with the arts? Or that 85 per cent of Australians think that cultural experiences make for a richer and more meaningful life?

There’s a wealth of research indicating that where culture thrives, business thrives.

Communicating your message to a smart, attentive, curated audience can spread the word to new networks and change the perception of your brand.

We all know that creativity feeds creativity and aligning your brand with a high calibre cultural event such as Word for Word can also motivate and inspire your teams while providing an exciting way to focus to your engagement activities beyond the boardroom.

WHAT’S SO SPECIAL ABOUT WORD FOR WORD? Word for Word is Australia’s only national literary event with a dedicated focus on non-fiction writing and ideas. Our audiences come to hear authentic voices, to be moved and to be challenged.

This year Word for Word invites its audience to Get Real by facilitating robust and interesting discussions on a wide range of hard-hitting and entertaining topics.

Passionate presenters and robust questions create a platform for discussion, dialogue and debate on a variety of subjects including the #METOO and #TIMESUP movements, history, racism, Indigenous issues, asylum seekers, social research, true crime, artificial intelligence, memoir and much more.

Held at the iconic Geelong Library & Heritage Centre, Word for Word is a weekend full of fascinating discussions through a series of in-conversations, panels, keynote addresses and the comic brilliance of the Great Debate.

Book sales are available onsite throughout the Festival and audiences are encouraged to meet the presenters, have their book signed and continue the conversation.

Word for Word is one of a kind, the only non-fiction festival in Australia that incorporates the nation’s most innovative and interesting writers.

– Alice Pung (Unpolished Gem)

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Hand on my heart, Word for Word is one of the most vibrant, energetic and vital writers’ festivals I’ve attended in Australia. The quality of the conversations, debates and discussions is world-class, and puts Geelong on the map.

– Benjamin Law (The Family Law)

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OUR AUDIENCE IS YOUR AUDIENCE

THIS YEAR’S LINE-UP

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Local people from the Geelong region

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Thinkers, readers and communicators

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National authors and audiences

This year Word for Word will Get Real with more than 70 authors, academics, thinkers and personalities.

Word for Word attracts a wide variety of people who enjoy the high-calibre presenters, the variety of topics and Geelong’s spectacular vertical venue – Geelong Library & Heritage Centre, known as The Dome.

(Shhh! It’s a secret)

These include an opening night address by a highly-acclaimed Australian writer, to be announced at the Festival launch; as well as Anita Heiss, Marcia Langton, Hugh Mackay, Kerry O’Brien, Kon Karapanagiotidis, Gillian Triggs, Peter Phelps, William McInnes, Bob Carr, Robert Manne, Rachael Brown, Lesley Harding, Clare Wright, Christopher Lawrence, Jessie Cole, Peter Mares, Tim Flannery and many more.

SPONSORSHIP PACKAGES $10,000 Premier Funding Partner • Funding Partner logo on Word for Word Festival 2018 marketing material, print and online • Funding Partner logo on Word for Word satellite special author event held in leadup to the Festival • Geelong Library & Heritage Centre tailored venue hire package

• Sponsor pull-up banners prominently displayed at event • Sponsor acknowledgement on digital signage at event • Sponsor thanked by host of event • Suite of Sponsor Benefits included (see $1,500 Festival Sponsor list below)

$1,500 Festival Sponsor

• 6 x complimentary tickets to Word for Word Opening Night cocktail party and special event

• Sponsor logo on Festival Program, print and online versions

• 6 x complimentary tickets to The Great Debate

• Sponsor pull-up banner to be displayed at Word for Word Festival hub

• Suite of Sponsor Benefits included (see $1,500 Festival Sponsor list below)

• Invitation to Festival Launch event

$5,000 Presenting Sponsor • Your choice of Opening Night Special Event or The Great Debate • Opportunity to introduce the event • 4 x complimentary tickets to the event

• Sponsor logo on Festival website

• 2 x tickets to exclusive Opening Night cocktail party and special event with high-profile guest author • 2 x tickets to selected sessions of your choice • Acknowledgement of sponsors on social media and in Word for Word e-newsletter

Geelong Library & Heritage Centre 16-18 November 2018 For further information, or to discuss tailoring a package, contact Word for Word Festival Coordinator Rochelle Smith on 03 4201 0537 or rochelle.smith@grlc.vic.gov.au