Gem Creative Brochure

unique. bespoke. flexible. gem_creative_brochure FINAL.indd 1

27/09/2011 11:59

contents

introduction meet the team the future print design services online design services media buying pos solutions packaging design and bundle solutions

03 04 05 06 07 08 09 10

For more information on how Gem Creative can work for you, contact Katie Rawlings, Head of Marketing on 01279 822800 or e-mail katier@gem.co.uk

gem_creative_brochure FINAL.indd 2

27/09/2011 11:59

Unique.

Bespoke.

Flexible.

Launched in 2008, Gem Creative is Gem’s award winning in-house marketing creative agency. Producing bespoke marketing solutions for many of the global brands Gem partner with in the interactive and IT industries.

Gem Creative offers you: Merchandising Online Customer Portal www.gem.co.uk Media Planning & Buying Trade PR E & Direct Marketing Print Design Services Digital Design Services Customised Cross Product Bundle Solutions Bespoke Packaging Conceptual Design In-Store Retail Solutions In-Store Literature Corporate Identity Social Media ‘The Future’ Magazine

• • • • • • • • • • • • • • •

Follow Gem:

@gemdistribution

www.facebook.com/gemgroup

www.linkedin.com/company/gem-distribution-ltd

Gem Creative has built a solid reputation for the quality of design and breadth of solutions offered, from media buying through to the creation of dedicated retail ready display solutions and in-store customer product information.

Gem Creative can work alongside your existing third party agency or in-house facility, alternatively can work with you as your sole agency for all of your marketing, design or in-store needs. Gem Creative also welcomes the opportunity to work with companies not already partnering with Gem’s distribution or logistics facilities.

In summary, Gem Creative offer a wide variety of services which can be tailored to any given promotion, an objective or simply to increase awareness of a specific activity in-store or through to the media.

Creating bespoke direct mailers, hardware bundle offers, retail/ consumer ready FSDU’s or interactive display units to in-store customer literature, Gem Creative can facilitate any campaign or initiative you wish to deliver.

For more information on how Gem Creative can work for you, contact Katie Rawlings, Head of Marketing on 01279 822800 or e-mail katier@gem.co.uk

3

gem_creative_brochure FINAL.indd 3

27/09/2011 11:59

Meet the team

Faye Le Duc PR & Marketing Manager fayel@gem.co.uk

Peter Cox Website Executive peterc@gem.co.uk

Emilie George Marketing & Events Assistant emilieg@gem.co.uk

Julian Cinque Marketing Assistant julianc@gem.co.uk

Matt Andrews Senior Designer matta@gem.co.uk

John Dunn Graphic Designer johnd@gem.co.uk

Sophie Hammond Graphic Designer sophieh@gem.co.uk

Finn MacLean Graphic Designer finnm@gem.co.uk

Katie Rawlings Head of Marketing katier@gem.co.uk

4 For more information on how Gem Creative can work for you, contact Katie Rawlings, Head of Marketing on 01279 822800 or e-mail katier@gem.co.uk

gem_creative_brochure FINAL.indd 4

27/09/2011 11:59

The Future

The Future is Gem’s industry only targeted magazine which is produced internally for existing and potential new customers, covering all major sectors of Gem’s product proposition.

The Future focuses on key product launches, special offers and extensive editorial on key products and market trends.

•

•

•

•

•

The Future is designed by the Gem Creative team allowing full control on the content, which can help form part of your trade message Dedicated and targeted product and company features News, product highlights “We Want One” and forthcoming releases Essential and effective communication vehicle for Gem and its vendors Articles written by Gem Creative and leading industry journalists

25,000 1,000 Total Circulation

Online Readership

Contact Fayel@gem.co.uk for further information on The Future or if you would like to be added to the subscription list.

5

gem_creative_brochure FINAL.indd 5

27/09/2011 12:00

Print design services

Gem Creative has an undeniable wealth of experience in the design and production of effective campaigns for many leading businesses, our understanding of all our customer needs is second to none.

Our team of skilled professionals handle everything in-house, from creative design briefs through to media buying in industry specific press portals.

Gem Creative understand that the most important part of the creative process is listening to the requirements of its partners

By using Gem Creative to create and implement a launch plan, product promotion or simply a brand awareness campaign gives you peace of mind that you are getting the very best value for your budget, Gem Creative give you options.

6 For more information on how Gem Creative can work for you, contact Katie Rawlings, Head of Marketing on 01279 822800 or e-mail katier@gem.co.uk

gem_creative_brochure FINAL.indd 6

27/09/2011 12:00

Online design services

Gem Online Gem Creative developed a website that has been specifically designed to support Gem’s 2,000+ retail and e-tail customers and to aid partners in product sellthrough and brand awareness solutions.

Gem Creative further enhance their clients offering to existing customers with exclusive online promotions, key downloadable content, microsites, white label solutions and an extensive ecommerce ordering system.

Gem customers can also sign up to receive regular e-shots and product information designed by the Gem Creative team that gives up to date information on new vendor signings and offers, plus key facts and statistics direct to their inbox.

Gem online receives over 9,000 unique visits each month from both existing and potential new customers who log on to view the extensive product ranges, promotions, news and releases..

Digital Design Capabilities At Gem Creative we know how impactful a well thought out online campaign will be on your sales.

Choosing the right sites, measurements and positions can be time-consuming and quite often very expensive.

By working with Gem Creative, you will benefit from us already having established relationships with most digital media companies thus getting you competitive rates and premium position’s, we will also record and report on the all important statistics, helping to justify your R.O.I We will also design your online artwork for you, all you need to do is tell us what your objective is and we’ll do the rest.

7

gem_creative_brochure FINAL.indd 7

27/09/2011 12:00

Media buying

What websites are out there? What reporting structure do they use? What magazine is better and why? What is the circulation? Has it got an ABC? These are just a few of the questions you should be asking when looking at external advertising & PR. Haven’t got the time? Then let Gem Creative do it all for you.

We can work with the trade even consumer press and work out an advertising schedule that is tailored to your key objective.

We will push for editorial content too. If you’re a new signing to Gem or if you’re doing a specific promotion we’ll write about it and communicate direct to the trade press.

We already work closely with industry leading titles such as MCV, PCR, CRN, MI Pro, Eurogamer, Gamesindustry. biz, Channel-Pro, Cue Entertainment, Music Week, ToyNews and many more.

8 For more information on how Gem Creative can work for you, contact Katie Rawlings, Head of Marketing on 01279 822800 or e-mail katier@gem.co.uk

gem_creative_brochure FINAL.indd 8

27/09/2011 12:00

POS solutions

“We can source materials for just about anything on your behalf “ Our comprehensive list of services mean we can take the headache out of external sourcing on specific campaigns which include the printing of products such as FSDUs, counter top displays, demo pods, interactive display units or bespoke design concepts, providing you with peace of mind when it comes to quality and turnaround times.

We believe work that stands out is vital to the end sale. Our sourcing service includes, litho, screen, digital, spot colours, metallic, and pretty much any other materials you can think of.

We have the ability to source a wide range of substrates including papers, boards, corrugated, plastics, vinyls, polyprops and PVCs all of varying size and thickness which will provide you with a complete solution.

“Simply give us your brief and objective and we’ll take responsibility for the design, assembly and delivery!”

Whether it’s an FSDU, interactive display unit, demo pod or something a little bit special that you need, we will come up with options for you to choose from and you’ll get full approval before anything is sent into production.

If you’re after flexible display solutions we have a number of options available for semi-automatic or hand finished, so POS can be delivered in any way that you wish – flat packed, part/completely assembled or pre-filled with product and despatched direct to store from our distribution facility.

Should you wish for your unit to arrive flat packed, full instructions will be supplied so that your staff can build the units with minimum fuss and we will take responsibility for delivering these kits direct to store.

9

gem_creative_brochure FINAL.indd 9

27/09/2011 12:00

Packaging design and bundle solutions

Bundle Solutions Haven’t enough room for big or multiple boxes? Need shelf saving solutions? Having trouble selling a standalone product?

Then let Gem and the Gem Creative team create a bespoke bundle for you and create a great looking box for it to go in. Whether it’s a bundle with a brand new or back catalogue product or you simply want to include merchandise, we will source and build one that’ll work for you.

We will work to your specification and to what space you’ve been given in-store, we’ll even design what it’ll look like on the shelf for you and let you know what space you will need.

Packaging Designs We can come up with brand new concepts or tweak your original design, either from a brief or using our in-depth knowledge and experience of the retail sector and it’s ever increasing demands.

Whether it’s to go hand in hand with a bundle offer, to create a whole new package design for a launch product or to bring a design into the 21st century – we’ll design it, we’ll manufacture it and we’ll deliver it!

10 For more information on how Gem Creative can work for you, contact Katie Rawlings, Head of Marketing on 01279 822800 or e-mail katier@gem.co.uk

gem_creative_brochure FINAL.indd 10

27/09/2011 12:00

11

gem_creative_brochure FINAL.indd 11

27/09/2011 12:00

Retail Marketing Trade Marketing Competitive Media Buying Innovative PR Online Design Services Print Design Services Unique In-Store Solutions Dedicated Customer Magazine ‘The Future’ Customised Bundling Bespoke Packaging & Stickers Planograms Social Media

St George House Harlow Business Park Parkway Harlow Essex CM19 5QF T +44 (0)1279 822800 W www.gem.co.uk/gemcreative

Part of the Gem Group of Companies

Designed and produced by Gem Creative

gem_creative_brochure FINAL.indd 12

27/09/2011 12:00