The Future - April 2011 Edition

p01_cover_Layout 1 10/03/2011 17:11 Page 1

April 2011

Now Available

Elevate your music

Make music like a pro with three easy-to-use systems Powered by the same technology behind many of today’s greatest hits, Avid® Recording Studio, Avid Vocal Studio, and Avid KeyStudio™ instantly transform your Mac or PC into a full-featured studio. Easily record and create original music with the intuitive yet powerful Pro Tools® SE software, which is based on the most popular pro music creation platform in the world.

Build out your tracks with loops and virtual instruments, add effects, polish your mix, and share it with the world.

Avid Recording Studio

Easily Record Instruments and Vocals Like a Pro

Avid KeyStudio

Easily Create Music Like a Pro

Avid Vocal Studio Easily Record Vocals Like a Pro

Learn more at www.avid.com/easymusic © 2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Use of the enclosed software is subject to a related license agreement. Avid, the Avid logo, Fast Track, KeyStudio, M-Audio, Pro Tools, and Pro Tools M-Powered are trademarks or registered trademarks of Avid Technology, Inc. in the U.S. and other countries. All other trademarks contained herein are the property of their respective owners.

Avid_PTSE-ad_225x297_GEM.indd 1

1/11/11 10:25 AM

CONTENTS

p03_contents_Layout 1 11/03/2011 08:47 Page 1

FEATURES 07 GEM CREATIVE

Rebrand and Restructure for double awarding winning Gem Creative

09 BLUEANT

Gem are pleased to announce their recent partnership with BlueAnt Wireless, the global technology company providing the most innovative Bluetooth peripheral devices and accessories on the market

12 D-LINK

Create your own digital space with D-Link and start connecting, protecting and sharing today

22 NINTENDO

Managing Editor Danielle Govier

Nintendo 3DS – Watch entertainment come to life in the palm of your hand

Design Sophie Hammond Production Support John Dunn Matt Andrews Peter Cox Gaming Feature Kristan Reed Publisher Gem Creative

Printed in the UK by Cadmium Multimedia www.cadmiummultimedia.co.uk

To place an order please call 01279 822822 between 9am-6pm Monday to Friday, or visit www.gem.co.uk to buy online*.

To open an account please visit www.gem.co.uk or call our new accounts team on 01279 822800. *Trade account needed

ALSO THIS MONTH 11 MICROSOFT

When a video is worth a thousand texts – Microsoft LifeCam

14 LOGITECH

Reinvent your desktop and laptop with the latest technology from Logitech

17 KASPERSKY

Complete PC protection with Kaspersky Internet Security 2011

18 EXSPECT

Exspect parties with Ministry of Sound & Hed Kandi

20 PLANTRONICS

A look at the new GameCom range of headsets for Xbox 360

Gem Distribution Ltd St. George House, Parkway Harlow Business Park Harlow, Essex, CM19 5QF

Telephone numbers Office: +44 01279 822800 Sales: +44 01279 822822 Facsimile numbers Office: +44 01279 416228 Sales: +44 01279 412604

REGULARS 05 WE WANT ONE

Be truly handsfree in the car with BlueAnt S4

24 GAMES FOCUS

Taking a look at the hottest titles available for the launch of Nintendo 3DS and other up and coming titles including the latest offering from Take Two and Codemasters

03

p04_steelseries_ad_Layout 1 11/03/2011 09:06 Page 1

SPECTRUM

7XB

Hear the game.

Like never before.

Wireless.

Gaming Headset compatible with

WIRELESS HEADSET

STEELSERIES LIVEMIX

STEELSERIES EXACTSND

INDEPENDENT VOLUMES

Operates with wireless 4Mbit/s bandwidth for true “lossless” digital audio.

Hear what matters, when it matters, get the competitive advantage.

Switch between 3 sound settings for gaming and entertainment.

Separate audio controls for Xbox LIVE chat and in-game audio.

CROSS PLATFORM

SUPERIOR SOUNDSCAPE

TRAVEL FRIENDLY

Enjoy great sound on both PC and Xbox 360 systems.

50mm drivers and pre-set features provide a clean, detailed audio experience.

Easy dismantling into 4 separate pieces for easy and safe transportation.

INTERCHANGEABLE EAR-CUSHIONS

FIND

IN THE GAME ZONE AT THE GADGET SHOW

Dampening leather for passive noise isolation, or cloth for hear-through.

Contact Us! For more information on Steelseries Spectrum 7XB Gaming Headset contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk

13TH-17TH APRIL 2011 STAND GZ141

p05_wwo_blueant_Gem layout 10/03/2011 17:16 Page 1

BlueAnt S4 True Handsfree is Here there is no longer any need for a user to touch their phone or car speakerphone while driving.

Just say the hands-free trigger phrase “BlueAnt speak to me” and the S4 will be ready for voice commands.

With BlueAnt’s S4 Speakerphone, users can use their voice to make and receive calls, access information on the go and control the speakerphone without touching a single button or device. feaTures: • Voice dial, voice answer and redial • Voice commands for access to information like traffic and Weather • text-to-Speech caller name announce-stores over 2000 names • Vlingo SafeReader interface reads out text messages • A2DP audio streaming of music, podcast and GPS directions from smartphones • no installation required, clips to any sun visor • 2 year replacement warranty now available from Gem WeBCOde usen-BaW-s4 srP £69.99

For more information about BlueAnt and the product range contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

i 05

ge tc re at ive .

. es ic . . rv ng g se . yi tin n ns bu rke g. sig tio ia a tin de lu . ed m ke l so es m de ar ita y dl . tra . m dig pla un ing pr tail + dis d b ag re int le ise ack pr xib m p le. fle sto oke sa s cu sp t of am be in gr re. po ano utu pl e f th

09/03/2011 17:08

gc_ads-022.indd 1

(T) +44 (0)1279 822800 (W) www.gem.co.uk/gemcreative (E) katier@gem.co.uk

St George House Harlow Business Park Parkway Harlow, Essex CM19 5QF

PAR T OF THE GE M G R O UP O F CO M PA N IE S

p07_gem creative feature_Layout 1 11/03/2011 10:40 Page 1

GEM CREATIVE

Gem Creative

Unique. Bespoke. Flexible.

This month sees the rebrand of Gem Creative, with plans for further expansion as the demand for creative and bespoke solutions increases.

The double awarding-winning Gem Creative team continues going from strength to strength, working with leading brands such as Nintendo, Microsoft, Netgear, Webroot and McAfee, and retail giants that include John Lewis and Sainsbury’s . Gem Creative continues to create and develop a diverse range of campaigns, tailored to fit any needs.

Katie Rawlings, Head of Marketing, comments on the rebrand “Gem Creative is a much respected, tenacious and agile in-house creative agency that produces bespoke solutions for many of our valued partners. The need to

diversify and evolve was apparent as we enter into our 4th year, and the demand for our creative capabilities intensifies. By rebranding and restructuring the team, it allows us to tailor our services even further to the individual needs of our partners” As well as supporting the core sales and logistic functions of Gem UK, Gem Creative also works a design and PR agency offering our partners the service of a top tier creative agency creating solutions for any objective, and welcome the opportunity to demonstrate our creative talents to businesses that might not yet be working with our primary sales and logistics functions.

What Gem Creative Can offer you

our in-house publication ‘the future’

The Future is a monthly industry only magazine which is produced internally for our partners and covers all the major sectors of Gem’s product offering, focusing on key product launches, special offers and features extensive editorial on key products and market trends.

Total Circulation 25,000 Online Readership 1,000

Print design services

Gem Creative has an undeniable wealth of experience in the design and print of effective campaigns for many leading businesses. Our understanding of all our customer needs is second to none.

By using Gem Creative to plan and complete a launch plan, product promotion or simply raise brand awareness you can have peace of mind that you are getting the best from any level of budget, we give you options.

online design services

By working with Gem Creative, you will benefit from us having established relationships with most digital media companies thus getting you competitive rates and premium positions. We will also record and report on statistics, giving you comprehensive ROI. With an array of different online advertising options, we have something to suit all needs and budgets – we can also design your online artwork for you, all you need to do is tell us what you’re objective is and we’ll do the rest.

media buying

We can work with the trade press, and even consumer if you want us to, to work out an advertising schedule that is tailored to your key objectives. We already work closely with industry leading titles such as MCV, PCR, Microscope, Channel-Pro, Cue Entertainment, Music Week, ToyNews and many more. Our widespread advertising presence and media buying capability also allows us to provide our partners with discounted advertising rates for campaigns, as well as extensive editorial and PR coverage.

PoS Solutions

Our comprehensive list of services means that we can take care of external sourcing on specific campaigns which includes printing of products such as FSDUs, counter top displays or bespoke design concepts, providing you with peace of mind when it comes to quality and turnaround speeds.

Gem Creative has the ability to source a wide range of substrates including papers, boards, plastics, vinyl’s, polyprops and PVCs, all varying in size and thickness which will provide you with a complete solution.

Packaging design and solutions

If you need a brand new concept, tweaks to your original design or shelf saving solutions let Gem and the Gem Creative team use their in-depth knowledge and experience in the retail sector to create something bespoke for you. Whether it’s a bundle offer or a complete redesign of packaging – we’ll design it, we’ll manufacture it and we’ll deliver it!

For further information regarding Gem Creative please contact Katie Rawlings, Head of Marketing, on 01279 459072 or email katier@gem.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

07

p08_vipre_ad_Layout 1 10/03/2011 17:21 Page 1

Finally. Internet Security that no longer slows down your PC! No more annual renewals!

Give it a try for FREE! *

Let us know what you think by emailing us at vipre@gem.co.uk For more information on VIPRE products available from Gem contact your account manager on 01279 822822 or go online at www.gem.co.uk *This trial entitles the user to a 90 day free trial of Vipre 2011

p09_blueant feature_Layout 1 10/03/2011 19:06 Page 1

BLUE ANT

newtous

BlueAnt Wireless Simply Connect Gem are pleased to announce their recent partnership with BlueAnt Wireless, the global technology company that provides the most innovative Bluetooth peripheral devices and accessories on the market. The company’s product portfolio includes hands-free, stereo audio streaming and wireless communications products with cutting-edge technology, design and features.

BlueAnt’s products have been recognised for advancements in hands-free communications by receiving numerous prestigious industry awards.

Based in Melbourne, Australia, with U.S. headquarters in Santa Clara, California, and offices in Chicago and London, BlueAnt are a truly global corporation. They pride themselves on developing high-performance products that are easy-to-use and work straight out of the box. With a BlueAnt device you simply connect.

The current product range includes the world’s first true handsfree Bluetooth car speakerphone, and a Bluetooth headset with the best wind noise reduction of any headset on the market. The devices also feature advanced multipoint and text to speech technology, seamless integration with information services and A2DP streaming of audio from compatible devices.

BlueAnt aim to simplify every aspect of the mobile communications experience, offering the user best-in-class noise cancellation and voice isolation, as well as innovative voice control features.

Q2

S4

With rich audio, unsurpassed call clarity and industry best wind noise reduction, the BlueAnt Q2 is the best sounding Bluetooth headset ever built. This smart Bluetooth headset comes packed with more advanced features than any other headset on the market today. The Q2 also includes a comprehensive voice recognition command set, text to speech technology that announces the names of incoming callers, voice access to a world of information and incoming SMS readout.

With BlueAnt’s S4 Speakerphone users are truly hands-free. Using their voice to make and receive calls, access information on the go and control the speakerphone without touching a single button or device.

WEBCODE UKEN-BAW-Q2 SRP £69.99

With a full duplex, high volume speaker for rich booming audio, the BlueAnt S4 also features outstanding wind, road, and background noise reduction for clear calls no matter how noisy it is.

For more information on BlueAnt and the products now available from Gem contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk

Text to speech technology reads out the name of the incoming callers, which stores up to 2,000 phonebook entries per paired device. Users are also able to connect 2 phones, and use Multipoint to answer the one that rings.

WEBCODE UKEN-BAW-S4 SRP £69.99

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

09

p10 microsoft SDA_Layout 1 11/03/2011 13:26 Page 1

Microsoft Hardware ®

Take advantage of some great savings on innovative Microsoft Hardware Microsoft Arc Touch

®

RVF-00003 TECHNOLOGY

UP TO

28% OFF

UP TO

UP TO

16% OFF

TM

• Flexible design • BlueTrack Technology • Curve for comfort • Flatten to pack • Touch to control - Flick to zip down the page • Tap to stay at your destination.

• Feel the speed and responsiveness to your touch

UP TO

20% OFF

29% OFF

Microsoft Arc Mouse

Microsoft LifeCam Cinema

J5D-00007

ZJA-00006

H5D-00003

• Lightweight and compact • Sleek, stylish design • 2.4GHz Wireless

• 2.4GHz – 30ft Wireless range • Folds for portability • Scroll wheel

• Full 1080p HD widescreen sensor • Sharp, detailed auto focus • Digital microphone with noise-cancelling technology

Microsoft Arc Keyboard ®

®

®

Offers available on these products throughout April.

Independent offer only. Terms and conditions apply.

For more information and to take advantage of these great offers, contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk/promotions

© 2009 Microsoft Corporation. All rights reserved.

www.microsoft.com/uk/hardware

p11_ms_lifecam_Layout 1 10/03/2011 17:39 Page 1

MICROSOFT

Microsoft LifeCam

When a video is worth a thousand texts Offering users amazing clarity and ease of use, the new LifeCam products from Microsoft let users bring far-away friends and family closer than ever before

Giving the user bright and colourful video, the LifeCam HD-3000 offers cinematic video recording thanks to a 16:9 widescreen aspect ratio, that makes family and friends feel closer than ever. Featuring a 720p-capable HD sensor the LifeCam HD-3000 also records true HD-quality video at up to 30 fps, and noise-cancelling microphone ensures that family and friends can hear the user with perfect clarity.

Compatible with a number of IM-clients including Windows Live Messenger, the LifeCam HD-300 has been optimised to include Windows Live Movie Maker and Windows Live Photo Gallery which enables the user to easily upload photos and videos to share with friends and family, and the Windows Live Call button which lets users start a video call with the touch of one button.

Webcode T3H-00003 SRP £29.99

Microsoft Hardware ®

.....................

LifeCam HD-3000

LifeCam Studio With advanced high-precision optics, the LifeCam Studio is equipped with everything needed to ensure that video remains in focus no matter how far the distance from the LifeCam. And for more detailed and natural audio, the built-in high fidelity microphone ensures that users hear every word.

Designed to compensate for the lack of light, TrueColour™ technology also provides users with best-in-class video quality by increasing the luminosity of content and boosting colour saturation.

The design of the LifeCam Studio further enhances the list of features with an elongated hood which prevents excess light from outside the frame hitting the camera sensor and washing out colours, whilst the flexible base allows the camera to be tilted and adjusted, and the 360-degree rotation allows the camera to be adjusted to shoot anything.

Webcode Q2F-00003 SRP £99.99

For more information on the range of Microsoft Webcams available from Gem contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

11

p12_13_dlinK_Layout 1 10/03/2011 17:43 Page 1

Welcome to the

Digital Home

Create your very own digital space with D-Link and start connecting, protecting and sharing today With D-Link's Digital Home users can enjoy advanced technology, designed to meet all of their needs. If users want to enjoy a fast, wireless Internet connection, back up their precious files, monitor their house while they’re away, or even play content from the internet on their TV; they’ll find D-Link’s home solutions out of this world.

Here we take a look at the products that can be used within the home, and where they are most likely to be used.

Office Wireless G Multifunction Print Server The DPR-1040 Wireless G Print Server lets users share a USB printer across a network, while also providing scan and fax functions to those who use multifunction equipment. Use the WPS button neatly located on the side of the device to set up a secure wireless connection to the router or access a software-based print server at a fraction of the cost. The DPR-1040 also supports the Internet Printing Protocol (IPP), enabling remote users to output files to their office printer even when they are away from the site.

Webcode DPR-1040/B SRP £78.63

DCS-930 Wireless-N Network IP Camera The D-Link DCS-930 Wireless IP Camera is a unique and versatile surveillance solution for your home or small office. Unlike a traditional webcam, the D-Link DCS-930 is a complete system with a built-in CPU and web server that transmits high quality video images for security and surveillance. Simple installation and an intuitive web-based interface offer easy integration with your Ethernet or 802.11n wireless network. The D-Link DCS-930 IP Camera also comes with remote monitoring and motion detection features for a complete and cost-effective home security solution.

Webcode DCS-930/B SRP £89.99

12

p12_13_dlinK_Layout 1 10/03/2011 17:43 Page 2

DLINK

Bedroom

Gaming Room

The ShareCenter Pulse Network Storage device enables users to share documents and media content such as photos, music and videos on a home network or over the Internet.

Suitable for online gaming, media streaming or video conferencing D-Link’s Wireless N Quadband Firewall Router allows user to get the most out of their Internet subscription by providing two simultaneous wireless networks.

While the built-in UPnP media server will stream the media content on the ShareCenter Pulse to any compatible media player – such as the Microsoft Xbox 360, D-Link Boxee Box and PlayStation 3- over the local network.

The DIR-815 uses Quadband technology to support 2.4GHz and 5.0GHz wireless signals at the same time allowing users to check e-mails and browse the internet using the 2.4GHz band while simultaneously streaming movies and other media on the 5.0 GHz band.

The confidentiality and integrity of all files is also guaranteed as users give rights to specific users or groups and assign them to folders with read/write permissions.

Webcode DIR-815/B SRP £112.33

ShareCenter Pulse 2-Bay Network Storage

Webcode DNS-320

Wireless N Quadband Firewall Router

SRP £86.08

Kitchen Wireless N 150 ADSL2+ Modem Router D-Link’s DSL-2680 Wireless N 150 ADSL2+ Modem Router is the ideal Internet gateway for ADSL subscribers with basic internet requirements. The DSL-2680 connects directly into the phone line to provide up to 24 Mbps download speed, firewall protection, Quality of Service (QoS), Wireless N 150 and 2 Ethernet switch ports. Providing all the functions that a home needs to establish a secure and high-speed remote link to the outside world, making it suitable for light Internet usage like browsing, emailing, banking and shopping.

Webcode DSL-2680 SRP 47.99

Powerline 200M Homeplug AV Starter Kit Consisting of two PowerLine Homeplug AV network adapters, the AV Starter Kit allows users to distribute Ethernet over standard AC wiring within the home. By simply plugging one PowerLine adapter into an existing electrical socket, users can turn every power outlet into a potential network connection, making the DHP-307AV an ideal solution for sharing a high speed internet connection or for connecting computers, HD media players, game consoles and Network Attached Storage to the home network.

Webcode DHP-307AV/B

SRP £81.69

Living room

The Boxee Box The Boxee Box by D-Link brings all the things that users would normally watch on a computer to their TV; movies and TV programmes streamed from the Internet, 400 different apps that let them access content from most popular websites, and a full web browser. The Boxee Box will also help users rediscover their own media collection by automatically identifying all the files on a hard drive or home network and then building a stunning media library for them. All this, plus a unique QWERTY remote so users can search, login and browse with ease.

Webcode DSM-380 SRP £199.99

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

13

p1415_logitech_Layout 1 11/03/2011 09:00 Page 1

Reinvent your desktop or laptop with the latest technology from Logitech For keyboards and mice that allow comfort and productivity to go hand in hand

Logitech Wireless Mouse M305 Designed to naturally fit in the user’s hand, the Logitech Wireless Mouse M305 features curves and soft rubber grips that make using computers and laptops comfortable.

However, the Wireless Mouse M305 does not sacrifice style for comfort. It comes in seven unique designs ranging from plain to tribal artwork, and it will be difficult choosing a favourite.

Logitech Wireless Mouse M505 SRP £34.99 Webcode Black 910-001324 Silver 910-001319

The Logitech Wireless Mouse M505 understands that life is a marathon and not sprint, which is why it has a 15 month battery life! In fact, users would be easily forgiven for forgetting it runs on batteries.

SRP £29.99 Webcode 910-002001 Citron-Yellow 910-000937 Dark Silver 910-001938 Forest Green 910-002003 Gold Tendrils 910-002052 Ice Droplets 910-000936 Light Silver 910-002015 Midnight Garden 910-002053 Plum Current 910-002023 Red Tendrils

Supporting advanced 2.4GHz wireless technology and high definition optical tracking users can be reassured that they will not be let down. The cordless USB Nano receiver is constantly at work which means users can plug it in, get to work and they won’t ever have to worry about it again.

Logitech Wireless Mouse M235 SRP £19.99 Webcode 910-002201

The Logitech Wireless Mouse M235 allows users to visit their favourite websites and use the programs they need on their laptop or PC with ease and comfort. With a reliable 2.4 GHz wireless users can expect no delays or problems. In conjunction with this the very impressive battery life lasts for 12 months on average, depending on user and computing conditions.

Whether users are at their desk, in bed or outdoors the Wireless Mouse M235 works smoothly and comes in handy for those whose laptops tend to travel alongside them.

The Wireless Mouse M235 has such an ease of use that it will leave users taking its technical features for granted.

This also makes it an impressive and essential product to help surfing the web and general laptop use.

14

Precise laser tracking also makes the Wireless Mouse M505 incredibly responsive and easy to use. Unifying technology also enables to the users to plug in the tiny Logitech Unifying Receiver and forget it’s even there. From this tiny device the users can run other wireless device including their wireless keyboard, number pad or trackball.

p1415_logitech_Layout 1 10/03/2011 17:56 Page 2

LOGITECH

To find out more about the enhanced features on Logitech products contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk/logitech

Logitech Wireless Solar Keyboard K750 SRP £69.99 Webcode 920-002929

Physically reducing the product and keeping the great performance and ease of use is what makes the Logitech Wireless Solar Keyboard K750 incredible. Users will have no need to worry about wires and mobility or battery life as regarding there’s light they will have power… even indoors.

Its solar powered technology keeps their keyboard ready to use all day and all night and its wireless technology means that they can take it with them anywhere, anytime. This extraordinary keyboard can also stay charged for at least three months in total darkness, allowing users to say goodbye to power bricks and charging cables.

The Logitech Wireless Solar Keyboard K750 also has other practicality inspired features such as its slim design which keeps the user’s desk looking neat and tidy. Or if they are using it on their lap it will feel light and comfortable. Users can trust that they will be truly impressed by the Logitech Wireless Solar Keyboard K750.

Logitech Wireless Keyboard K340 SRP £34.99 Webcode 920-001979

A compact little keyboard the Logitech Wireless Keyboard K340 is extremely mobile and very good for saving space, without comprising on the full size layout and a number pad for all of its user’s needs. The impressive battery life of the Wireless Keyboard K340 also ensures that users won’t be looking for batteries for 3 years – a similar lifespan to some laptops – making this a very practical choice of keyboard.

The Logitech Wireless Keyboard K340 comes with the Logitech Unifying Receiver which is so small it’s easy to forget it’s even there. This incredible piece of technology can act as a receiver for the user’s other wireless products such as their mouse or trackball.

Logitech Ultra-Flat Keyboard SRP £12.99 Webcode 967653-0120

Designed to complement today’s flat screen monitors and stylish PCs, the Logitech Ultra-Flat Keyboard has a thin, ultra-low profile that incorporates flat full-size keys, including number pad, in a compact, space-saving layout.

Users can also enhance their workspace and style, without sacrificing comfort, which makes doing work and surfing the web effortless.

Setup is completely intuitive and the Ultra-Flat keyboard also comes with audio or video playback controls that let users enjoy their media selections more conveniently. Two programmable controls also let users launch their Internet home page or email program with one touch.

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

15

p16_kaspersky ad_Layout 1 10/03/2011 18:02 Page 1

Complete PC protection with great savings on

Kaspersky Internet Security 2011 (3 User)

Offer available 14th April – 29th April 2011 Independent offer only. Terms and conditions apply.

To take advantage of these great savings contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk/promotions

p17_kaspersky feature_Layout 1 10/03/2011 19:21 Page 1

KasPersKy

Kaspersky Internet Security 2011 Complete PC protection

Providing everything users need for a safe and secure internet experience, Kaspersky Internet Security 2011 offers users complete reassurance when surfing the web, with new and enhanced features that work to combat viruses and other IT threats, as well as pre-empting trends in malware development.

Recommended by Kaspersky Lab as the Complete PC protection suite, Kaspersky Internet Security 2011 protects all users who use the Internet everyday and browse a wide variety of websites. Spam controls and child restrictions are also available, Kaspersky has everything covered.

The unique Safe Surf technology also prevents the user from visiting harmful or offensive websites, while Virtual Keyboard and Anti-Phishing tools will keep their digital identity secure.

Other Key Features incLude: safe run Provides added security for online banking and other similar activities where a high risk of identity theft exists system watcher technology Tracks, records and analyses suspicious activity and lets users roll back any dangerous actions easy-access desktop gadget Makes it easier than ever for users to check their PC’s protection status and quickly access their preferred security features and settings advanced anti-malware technologies Tools to treat even the most complex infections. The installation CD can also be used as a bootable rescue disk, that will help the user restore their system should they ever need to Webcode 3 User DVD KL1837UXCFS SRP £49.99 3 User Retail box KL1837UBCFS SRP £49.99

For more information on Kaspersky Lab products contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk/kaspersky TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

17

EX074-B

EX074-C

EX078-W

EX078-BO

EX078-SB

EX078-WG

EX106-W

EX106-BY

EX106-BB

EX106-WG

EX912-BL

EX912-SB

EX912-W

EX912-BY

EX913-BL

EX913-SB

EX913-GB

EX913-GO

EX676

EX677

EX678

EX679

EX672/EX711

EX673

EX684

EX687

EX688

EX689

EX674

EX675

Exspect Parties with Ministry of Sound & Hed Kandi Exspect, a leading technology accessories company based in the UK, have announced a three-year partnership with the world famous dance music lifestyle group, Ministry of Sound.

The accessories company will produce an exclusive range of Ministry of Sound and Hed Kandi products, including speakers, headphones, skins and cases. The range will be available in the UK from April 2011.

The partnership allows both companies to extend their reach to new audiences in 2011. Exspect will be able to draw upon the phenomenal following that the Ministry of Sound and Hed Kandi brands have cultivated on the global dance music scene. In turn, Ministry of Sound Group will be able to utilise Exspect’s extensive distribution channel to further expand its brand to consumers across the globe.

Iain Hagger, Group Manager Director, Ministry of Sound Group Ltd, commented: “Ministry of Sound celebrates its 20th Anniversary in 2011 and as such it seemed a fitting time to re-launch our previously very successful audio business. Excellence in audio is in our DNA having long been famous for having the world’s best club sound system. The addition of the fun and fabulous character of Hed Kandi brings an extra dimension to the offering.

We’re thrilled to be working with Exspect who have already demonstrated themselves to be a dynamic and forward thinking partner.”

MINISTRY OF SOUND

MOSHK 2 Page advert for Future.indd 2

9/3/11 11:23:24

EX073-BL EX061-BL

EX073-R EX061-R

EX073-B EX061-B

EX073-WC EX061-WC

EX073-BP EX061-BP

EX073-PU EX061-PU

EX077-BL

EX077-WC

EX077-BP

EX077-PU

EX105-BL

EX105-WC

EX105-BP

EX105-PU

EX911-BL

EX911-WC

EX911-BP

EX911-PU

EX717/EX662

EX718/EX663

EX159

EX158

EX719/EX664

EX729/EX681

EX730/EX682

EX661/EX716

More models and colours are available for both brands. Please contact Exspect on: UK - 01782 74 87 00 or Non UK 0044 1782 74 87 21 “Exspect” and the “Exspect logos” are registered trademarks of GEM Distribution Ltd. Due to the company’s policy of constant improvement and refinement, the company reserves the right to alter specification. www.hedkandi.com is operated by Ministry of Sound Group Limited (MOS) and adheres to the MOS privacy policy. Ministry of Sound Group Limited (“MOS”) a company registered in England and Wales with registration number 3299668 and registered office at 103 Gaunt Street, London, SE1 6DP.

MOSHK 2 Page advert for Future.indd 3

9/3/11 11:23:42

p2021_Plantronics_Layout 1 11/03/2011 09:28 Page 1

For more information contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk

Plantronics® has recently expanded its award-winning family of wireless and corded GameCom® headsets for the Xbox 360®. Designed to enhance gaming experiences through rich, vibrant audio, the new lineup is headlined by the GameCom X95 Wireless Stereo headset and GameCom X40 Stereo headset for Xbox 360 users.

“We engineered the new GameCom products to give gamers what they value most in a great headset; outstanding audio performance, plug-and-play simplicity and comfortable designs,” said Matt Miller, Senior Director, Entertainment Products, Plantronics. “The mix of wireless stereo, Bluetooth and corded products also gives consumers more choices, so they can find a solution that meets their individual preference and style.”

Here we take a look at the new GameCom® range and what these headsets have to offer Xbox 360® users All products are available from late April

GameCom® X95™ Get the most out of your Xbox 360® experience with the wireless Plantronics GameCom X95

Play games, listen to music andwatch movies with this comfortable stereo headset for the Xbox 360®

The Plantronics GameCom X95 is a wireless gaming headset that delivers full stereo sound from 40mm speakers. With a closed-ear design and intuitive on-ear controls for changing volume and audio levels, users can immerse themselves in games, music and movies without disturbing others.

The GameCom X95 has a sleek and modern design with a concealable mic that easily tucks into the headband when not in use. Perfect for long gaming sessions, the GameCom X95 can be used for more than 20 hours before replacing the included AAA batteries.

The new Plantronics GameCom X40 is a corded headset that features the same 40mm speakers as the GameCom X95 for exceptional stereo sound.

The GameCom X40 eliminates cumbersome in-line controls by placing separate volume and audio control buttons on the ear pods. The headset is extremely lightweight and features specially designed cushioned earpods and headband that redistribute pressure for a great fit.

• Enjoy immersive gaming, thanks to a closed-ear design and 40 mm speakers • Tuck away the adjustable microphone when not in use • Stay comfortable with the specially designed earpods and headband • Adjust the volume using convenient on-ear controls • Play in style thanks to the sleek, contemporary design • Connect easily to the Xbox 360® console and TV Webcode 83604-05 SRP £79.99

20

GameCom® X40 ™

• 40 mm speakers lets the user get the best sound from their Xbox • Communicate clearly with the adjustable microphone • Tuck the microphone away when not in use • Stay comfortable during long sessions with the specially designed earpods • Adjust voice and audio volumes, using on-ear controls • Play in style, thanks to a sleek, modern, close-ear design Webcode 83603-05 SRP £49.99

p2021_Plantronics_Layout 1 11/03/2011 09:53 Page 2

PLANTRONICS

Come visit us at the Gadget Show!

13th-17th April 2011

GameCom® X30 ™ Shift Xbox into overdrive with theGameCom X30 headset for Xbox 360®

Stay engaged, yet alert, with the GameCom X30 headset for Xbox 360. With an in-ear design that ensures extreme comfort, the GameCom X30 is perfect for extended gaming sessions and has a microphone boom that reaches down for the perfect range to pick-up the users voice clearly. The headset can also be plugged straight into the control pad of the Xbox 360 for use straight out of the box.

• Communicate clearly with other players with the noise-cancelling microphone • Repositionable microphone for crisp communication • Ergonomic design and shake-proof fit • Adjust the volume and mute the microphone, using the convenient inline controls • Industrial-strength construction • Use with your Xbox 360® or Xbox (requires Xbox Communicator, not included) Webcode 72483-15 SRP £19.99

GameCom® X10 ™ Fire up your Xbox gaming experience with the Plantronics GameCom X10 for Xbox 360®

Plantronics, the logo, and GameCom are trademarks or registered trademarks of Plantronics, Inc. Xbox and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation in the U.S and/or other countries.

Game Zone (Hall 8) Stand 263

Go the distance with gaming. The GameCom® X10 headset for Xbox and Xbox 360® sports inline controls and a comfortable, over-the-head design with plush cushioning for longer gaming sessions. Stay focused on the mission and free from distracting background noise thanks to the headset’s adjustable microphone, too.

• Noise-cancelling extended microphone reduce ambient sound • Single earpiece design keeps the player aware of their immediate surroundings.

• Adjust the volume and mute the microphone with the convenient inline controls • Plush cushioning keeps the user comfortable for long gaming sessions • Use with the Xbox or Xbox 360® (requires Xbox Communicator, not included) Webcode 72481-05 SRP £14.99

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

21

p2223 Nintendo dps_Layout 1 10/03/2011 18:14 Page 1

The Nintendo 3DS The Future of Gaming Pre-installed software Enjoy games right out of the box including: AR Games: Augmented Reality: Watch games come to life in three dimensions right before your eyes!

Nintendo 3DS camera: Take photos of friends and family in 3D thanks to 3 built-in cameras Mii Maker: Create your own Mii character from a photo or from scratch and transfer to a friend’s Nintendo 3DS! Activity Log: Track your walking activity during the day and check out your gaming history and stats Face Raiders: Collect photos of your friends’ faces and then battle them in this fast-paced action game!

Nintendo 3DS Sound: Edit and play sounds

Nintendo eShop With the upcoming Nintendo eShop you’ll gain access to more handheld games than ever before!!

Virtual console Relive your memories of gaming classics by downloading Game Boy and Game Boy Colour titles to play on your Nintendo 3DS Nintendo 3DS download software Discover exclusive content for your Nintendo 3DS and save it to an SDMemory Card which comes with the console Nintendo DSiWare Your Nintendo 3DS system also plays Nintendo DSi Ware games

22

Out of the box With everything needed to get started in the box, users will have no problem jumping straight into the action. Included in the box is a charging cradle which allows players to charge up their Nintendo 3DS so they are always ready to discover new things. A 2GB SD Memory Card lets users keep all their music, downloaded games and software at hand. A brand new telescopic stylus also comes with the system that fits snugly inside. There are also six augmented reality cards

3D depth slider Watch entertainment come to life in the palm of your hand with the Nintendo 3DS. For an experience that must been seen to be believed, the large top screen of the Nintendo 3DS features the latest technology to produce vivid and convincing 3D effects without the need for special glasses. The 3D depth slider also allows you to increase or decrease the 3D effect to find a level of 3D that’s comfortable for your eyes.

For more information on Nintendo 3DS and software titles available contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk/nintendo

p2223 Nintendo dps_Layout 1 10/03/2011 18:17 Page 2

Nintendogs & Cats 3D RELEASE DATE 25th March

Stay connected and be surprised!

StreetPass – Interact with other players as you pass by them in the street or stand next to them in a queue. Your Nintendo 3DS will seek out and exchange data with other Nintendo 3DS consoles, even when in sleep mode.

SpotPass – With SpotPass, Nintendo 3DS can detect wireless hotspots or wireless LAN access points and obtain various types of data on the spot. Free software, notifications and 3D content are just some of the things that might surprise you!

With even more expressive puppies and, for the first time, Kittens, Nintendogs puppies are back in the palm of your hand on the Nintendo 3DS. The fun from the original nintendogs game returns, with multiple breeds to choose from from, accessories for your puppies and kittens to wear, and the ability to let your

cute pets train and compete in different challenges and activities.

The built-in camera and facial-recognition technology also enables your puppies and kittens to react to your real-life movements, mimicking your head tilts and jumping up to lick you as you lean in.

Three editions available - French Bulldog, Toy Poodle and Golden Retriever

Pilotwings Resort RELEASE DATE 25th March

Pilotwings Resort puts the players in the pilot’s seat as never before in this long-awaited 3D update to the Pilotwings series.

Import your Mii characters from the Nintendo 3DS Mii Maker and explore Wuhu Island by plane, by hang glider and by rocket belt.

Each vehicle type features unique controls that offer a different challenge.

Super Street Fighter IV 3D Edition

Complete around 40 flight missions in Mission Mode to earn stars, or scour Wuhu Island for hundreds of collectible extras in Free Flight Mode as you unlock interactive 3D Dioramas of various aircraft and famous island monuments. You can even share your experiences with friends and family members by taking in-game photos and saving them to the Nintendo 3DS photo album.

RELEASE DATE 25th March Utilising the capabilities of the Nintendo 3DS to its fullest, Super Street Fighter IV 3D makes a terrific first impression in three key ways: it retains the look and feel of the original extremely well; the 3D effect adds a sense of immersion unique to the series; and its subtleties are handled with ease in a convincing demonstration of the system’s excellent analogue control nub.

With a beautiful stylised look, Super Street Fighter IV 3D Edition boasts 35 stunning rendered playable characters as well as old favourites like Guile, Ryu and Chun Li, players can get to grips with newcomers Hakan and Juri.

Adding drama to the bouts, you can also enjoy the extra depth of new over-the-shoulder viewpoint. In addition, new bonus stages and cinematic Ultra combos have been added, while you can take on challengers from all over the world, using the Nintendo Wi-Fi Connection service.

Confirmed games in development include Pilotwings Resort™, Nintendogs™ + Cats, Steel Diver™, The Legend Of Zelda™:Ocarina Of Time™ 3D, Star Fox 64™ 3D, Kid Icarus™: Uprising, Mario Kart™, Paper Mario™, Super Street Fighter® IV 3D Edition, Resident Evil®: The Mercenaries 3D Edition, PES 2011 3D – Pro Evolution Soccer, Ridge Racer™ 3D, Super Monkey Ball™ 3D Not all the Nintendo 3DS features and software mentioned here will be available at launch

Nintendo 3DS is a trademark of Nintendo. © 2011 Nintendo.

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

23

p2425_Ubisoft 3DS_Layout 1 10/03/2011 18:28 Page 1

Discover the Ubisoft

Nintendo 3DS

Game-lineup A recognised pioneer on new platforms, Ubisoft is taking advantage of the stereoscopic 3D and other innovative features of Nintendo’s new handheld console to develop a diverse line-up of games. Ubisoft’s Nintendo 3DS™ line-up includes new intellectual properties as well as original renditions of some of its most popular franchises such as Tom Clancy’s Splinter Cell®, Tom Clancy’s Ghost Recon® and Rayman®

release date 25th March One of the most popular franchises of all time lands on Nintendo 3DS™ with an outstanding platform experience that will take advantage of the Nintendo 3DS™ specifications with impressive graphics, stunning 3D effects and full use of the Circle Pad. An adaptation of the acclaimed Rayman 2 The Great Escape® (original game on Dreamcast), Rayman 3D will feature major updates on key game play elements such as accessibility, progression and learning curve.

24

Rediscover the incredible adventures of Rayman in a beautiful 3D world full of surprises, puzzles and magical creatures. Run, climb, jump, swim, fly, loop-the-loop and even water-ski to navigate Rayman’s world! Even Rayman’s famous ability to fly using his hair has been remastered!

Progress in 45 areas set across 13 regions of Rayman’s world, to uncover the whole universe in 3D during around 15 hours of fun, and face old characters including Admiral Razorbeard, the Henchman who will be trying to stand in the way of you completing your adventures.

............................................................................................................

Rayman 3D

Tom Clancy’s Splinter Cell 3D release date 25th March Sam Fisher, the renowned secret agent is back in this redesigned version of Tom Clancy’s Splinter Cell Chaos Theory. Experience one of the most acclaimed games in the Splinter Cell franchise for the first time in 3D. In Tom Clancy's Splinter Cell 3D, Sam Fisher is sent behind enemy lines in the Korean Peninsula to prevent WWIII, by investigating the responsible party that sunk the USS Clarence E Walsh, U.S.’s most advanced cruiser. Through his investigation, Sam learns that the key parties who are planning to use the

Masse Kernels and launch WWIII are war comrade Douglas Shetland, Displace International, and Admiral Otomo, the Third Echelon Information Self Defense Force (I-SDF) contact. His goal will be to infiltrate their lines and expose their deeds before they manage to launch a new and deadly worldwide conflict.

The cutting edge hardware of the new Nintendo 3DS allows Splinter Cell fans and all stealth/action addicts to experience an immersive 3D adventure, interacting with the game like never before.

p2425_Ubisoft 3DS_Layout 1 10/03/2011 18:30 Page 2

GAMESFOCUS

Coming Soon.....

Rabbids 3D

Combat of Giant Dinosaurs

Jame’s Noir Hollywood Crimes

Driver Renegade

RELEASE DATE 1st April

RELEASE DATE 1st April

RELEASE DATE TBC

RELEASE DATE TBC

Rabbids are back, and this time they have an infallible plan! To invade the human world: Conquering history through the Nintendo 3DS. When they stumble into a history museum and discover time travel through their Time Washing Machine, you can bet that human history is about to become a major mess.

Get ready to explore and play with time travel in their first platform adventure game, exclusively on 3DS.

Combat of Giants: Dinosaurs 3D pushes the thrill of battling giants to bigger heights by immersing the player in an immersive 3D cataclysmic Jurassic world!

Players will discover new exclusive combat features and impressive environments.

They will enjoy roaming breathtaking environments and have a great time customising, controlling, and battling giant dinosaurs!

Live the thrill of mastering tailor-made mind games and become the obsession of a criminal mastermind in the first interactive 3D movie. James Noir’s Hollywood Crimes for Nintendo 3DS makes you the main character in a mind-twisting puzzle adventure!

Jump back behind the wheel! Driver Renegade is an action-packed driving game made exclusively for Nintendo 3DS that lets you experience the intensity and brutality of urban car chases in 3D. Drive recklessly, perform jumps to fill your Rage bar and unleash devastating takedowns on your enemy cars!

RELEASE DATE 25th March The renowned racing franchise returns with higher-quality graphics than ever and for the first time 3D features that create the most realistic, immersive racing experience yet. In Asphalt 3D, you'll power a wide range of high-performance cars and race through 17 exotic locations with the Nintendo 3DS' accelerometer.

Experience surging down the road as you swerve to avoid oncoming traffic in full 3D.

Nintendo 3DS system.

Enable StreetPass by sending and receiving game data to see how you compare with your friends and just about everyone else who plays the game. Race against the viral ghost of top-ranked players to reach the top of the charts and earn in-game cash.

Asphalt 3D is racing as you've never experienced before!

Uncover new racing circuits and vehicles, customise your hot rod, and play against up to 6 friends using the Local Play feature of the Nintendo 3DS is a trademark of Nintendo. © 2011 Nintendo.

............................................................................................................

Asphalt 3D

Tom Clancy’s Ghost Recon: Shadow Wars RELEASE DATE 25th March

As the commander of the Ghosts, the most elite special operations fighting force in the world, your mission is to stop the Russian ultranationalist Yuri Treskayev from coming to power. From the hot deserts of Kazakhstan to the towns and villages of Ukraine and the frozen lands of Siberia, you must discover and disable the secret Soviet-era “Dead Hand” bases which Treskayev is using to build an army of drones to seize power. You will have access to full resources to build, train, and equip your team, using increasingly high -tech weapons and armor.

Ghost Recon: Shadow Wars is the first tactical, turn-based Ghost Recon game, featuring eye-popping 3D cut scenes and in-game effects, deep team management options and a 1-vs-1 multiplayer mode on the same console

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

25

p26_gh_Gem layout 10/03/2011 18:32 Page 1

Pro Evolution Soccer 2011 3D FORMAT 3DS RELEASE DATE 25th March 2011 PUBLISHER Konami

Whether you’re a Fifa or a PES person, anyone who enjoys football games will be highly anticipating the chance to play Pro Evolution Soccer 2011 3D. You can expect involuntary jolting of leg muscles while you are experiencing the power of the all new 3D technology.

Getting into the game couldn’t be easier considering the fact that it is the first ever football game to feature in 3D. Its release date coinciding with the Nintendo 3DS itself means that you can get involved as soon as the 3D technology reaches Britain.

player with possession, which will always guide you toward the opposition’s goal; stopping you getting lost in your surroundings. The camera will also swoop down and guide you through any runs allowing great sight.

The 3D feature allows an astounding sense of space around the pitch allowing you more options then past versions of the Pro Evolution Soccer series. The new ‘Players View’ only enhances the effect of the 3D dramatically; improving your consciousness of the opposition, as well as awareness of gaps, for sneaky through balls and of course, watching your striker slot one in the goal in 3D will have you cheering. There are some significant changes to the game to help the player to adjust to the new style and 3D views. An arrow lies at the feet of

“The most visually impressive experience of the system's launch line-up. As a showcase of 3D it's phenomenal” Eurogamer

The Wi-Fi multiplayer complements the reason most people play football games – to get bragging rights over your friends.

The realism and vast view of the action will create a truly intense match and when you score you can watch your striker and the crowd celebrate around your hands – priceless! Get ready for the next dimension.

Reasons To Stock • The first ever 3D football game • The new Players View that puts you in the boots of your favourite players • Wi-Fi multiplayer to challenge your friends

Samurai Warrior Chronicles 3D FORMAT 3DS RELEASE DATE 25th March 2011 PUBLISHER Tecmo Koei Europe

The samurai lives on in this exciting sequel to the famous Samurai Warriors series! A step out of the comfort zone puts Samurai Warriors Chronicles in 3D and with improved gameplay, which shows off the mains qualities that the game boasts.

Providing tactical action like you’ve never seen, Samurai Warriors Chronicles takes you through deep combat, multiple branching storylines and a living 3D battlefield, the legend of samurai lives on.

While the 3D element of battle makes being the hero even more exciting than the previous Samurai Warrior titles as a great view is imperative when you are taking on 20 enemies at once! The visuals included in the special attacks of your favourite characters also look fantastic in 3D. In the game, you are also able to change control between four different warriors on the fly, easily switching between characters by touching the Nintendo 3DS touch panel. Mid-fight you can change 26

between your favourite characters, each with different moves and styles of fighting. Teamwork is also a key focal point of the game, as the secret of success lies in positioning your team on the battlefield wisely.

There are 40 characters and 400 events that take you through a spellbinding story mode that seems infinite. You will become absorbed in the story which will change each time you play the game.

This is due to the fact that the story takes a unique direction depending on the actions you decide to take, which gives a great amount of gameplay and keeps you interested in the game for a very long time.

Reasons To Stock • 40 characters and 400 events making a game you couldn’t possibly tire of • The intelligent storyline which changes depending on how you play it • The all new 3D visuals which makes battle even more intense

wii page:Layout 1 10/03/2011 16:32 Page 1

Nintendo Microsite.

Go to www.gem.co.uk to find out about the latest Nintendo Microsite news and features!

Live from 25th March 2011

SIGN UP!

For your chance to win a Nintendo 3DS**

Nintendo Microsite registration form* Application information Email Address:

Account Number:

Company Name: Telephone:

Job Title: (

)

Authorised Signature:

Name (print): Date:

Please address your completed registration form to the 驶E-commerce team始 and post to: Gem Distribution Ltd, St. George House, Parkway, Harlow Business Park, Harlow, Essex, CM19 5QF Alternatively you can email it to online@gem.co.uk or fax to 01279 421979 or sign up online at www.gem.co.uk/nintendo Alongside a Nintendo Microsite login customers without a Gem online login will also receive details of their Online Account* where you can view latest Gem news, pricing, promos and online ordering. You will also be alerted to any announcements straight away via our e-shot system. *All submitted forms must allow up to 48 hours to process and an active Gem trade account is required to activate. Please email online@gem.co.uk for any registering issues.

Please note: To identify your account, your account number must be provided alongside a signature from a Director/Owner of the company to allow access to trade pricing and online ordering. **One lucky registered customer will win a brand new Nintendo 3DS courtesy of Nintendo. All applications received before the 8th April will be entered into a prize draw.

The winner will be announced on the Gem website on the 11th April. Terms and conditions apply.

p28_duke forever_Layout 1 10/03/2011 18:37 Page 1

Duke Nukem Forever ForMAt Xbox 360, PS3, PC rELEASE dAtE 6th May 2011 PuBLISHEr 2K Games

Most first-person shooters start with a massive battle to get the player’s heart racing, something that sets the tone for what’s to come. However, Duke Nukem Forever opens with the main character relieving himself in a urinal setting the tone for the rest of the game.

Duke Nukem Forever is the story of a steroid-popping, booze guzzling misogynist who saves the world from an alien invasion. It is also the most infamous unreleased videogame in the history of the medium.

In a world of fast-paced shooters that brake for nobody, Duke Nukem Forever stands out as it takes its sweet time, deploys plenty of puzzles, goofy mini-games and segments that ask the player to do nothing but walk along and soak up the atmosphere admiring the paintings on the walls of Duke’s mansion.

So before you start blowing things up, you live the life, wandering as Duke through the 69th-floor penthouse of this Vegas complex; play his pool table and pinball machine; bench-press 600 pounds; and sign autographs for a young fan.

Now put on your shades and prepare to step into the boots of Duke Nukem, whose legend has reached epic proportions in the years since his last adventure. The alien hordes are invading and only Duke can save the world. Pig Cops, alien shrink rays and enormous alien bosses can’t stop our hero from accomplishing his one and only goal: to save the world, save the babes and to be a bad-ass while doing it.

Putting the pedal to the metal and tongue firmly in cheek, Duke Nukem Forever was and will forever be a gaming icon, and this is his legend, so don’t miss out on the opportunity to be involved in making gaming history.

IntroducIng the Duke Nukem Forever Balls oF steel eDitioN arriving alongside the standard editions of Duke Nukem Forever on may 6th, the Balls of steel edition represents a must-have for those who have been awaiting the return of the king and will be available for Xbox 360, Playstation 3 and Windows PC. in addition to a copy of the legendary shooter, the Duke Nukem Forever Balls of steel edition includes: • Collectible bust of the greatest alien ass-kicker of all-time • Numbered, limited-edition certificate of authenticity • 100-page hardcover book: the history, legacy & legend: Duke Nukem Forever art from the vault • Duke Nukem Forever postcard series; radioactive emblem sticker; collectible comic book; foldable paper craft; poker chips; mini-card deck and radioactive emblem dice

Stock is limited, so make sure you pre-order as soon as you can!

28

p29 la noire_Layout 1 10/03/2011 18:43 Page 1

GAMESFOCUS

L.A. Noire

PRESSBUZZ Rockstar resets the bar with its upcoming crime thriller GAME INFORMER

ForMaT X360, Ps3 releaSe DaTe 20th May 2011 pUBliSHer Rockstar games

Prepare to be transported back in time in this authentic 1940s violent crime thriller that blends breath-taking action with true detective work to deliver an unprecedented interactive experience.

Just as L.a. was a mix of beauty and brutality in 1947, so too is the world that Rockstar and team Bondi have constructed. the men are fresh from saving the world, and women who had to step up and fill traditionally male roles during the war, were suddenly asked to go back into the kitchen.

World War ii had changed america, but the LaPd was doing its best to cram the populace back into its old form. amid the post-war boom of Hollywood’s golden age, cole Phelps (voiced by and bearing a terrifying resemblance to aaron staton, who plays Ken cosgrove in Mad Men), is an LaPd detective thrown headfirst into a city drowning in its own success.

Playing as cole Phelps you will solve your way through two dozen cases within the

Say hello to my most anticipated game of 2011 city of angels; and while this may seem like well-trodden ground to Rockstar fans, L.a. noire is about investigation and interrogation, not brawls or shootouts.

Well no detective story would be complete without a variety of seedy witnesses, and L.a. noire is full of them. so how do you tell who’s lying and who’s telling the truth; by facial expression of course.

Using groundbreaking new animation technology, Motionscan, every actor’s face is conveyed with near-perfect accuracy, allowing for a level of facial acting that feels very close to real life. after hearing a statement, you must choose one of three options: believe the witness and coax him into unveiling more information, doubt him and force out the truth or contradict the witness’ lies with a piece of evidence. in his fight to climb the ranks and do what’s right, you must unravel the truth behind a string of arson attacks, racketeering conspiracies and brutal murders, battling the L.a. underworld and even members of his own department to uncover a secret that could shake the city to its rotten core.

G4TV

Rockstar’s detective thriller is the new face of gaming GAMES TM Developer Diary Locations and set design the team on Bondi travelled to L.a. to tour all sorts of historical locations relics of old Los angeles still standing more or less as they were over 60 years ago – collecting countless reference photos, that you will see throughout the game. a great example is of the rundown apartment building that is an almost perfect replica of the Barclay Hotel in L.a. (which has been used in many Hollywood films), “sometimes there’s no better substitute than real life,” says simon Wood (Production designer) “We photographed every square inch of that hotel.”

"We created ‘Production Bibles’ which are like production design style guides for all the locations in the game,” said Wood, “the bibles have floor plans, material, dressing, graphics and signage, lighting details, and any other reference images that are needed to create the locations in the game.

We made over 140 of them altogether.” this was particularly challenging considering the sheer amount of locations and the need to keep each one unique, yet accessible to explore and investigate. "i had a checklist of which styles of architecture and colour palettes would work well with the characters Brendan was writing, so that their persona was reflected in their personal surroundings."

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

29

p30_Operation Flashpoint_Layout 1 10/03/2011 18:48 Page 1

History of OperatiOn FlashpOint

Operation Flashpoint Red River FOrMat Xbox 360, PS3 release Date 21st April 2011 pUBlisher Codemasters srp £49.99 Operation Flashpoint Red River is intense, exciting, brutal, and will have everybody on the edge of their seat with sweaty palms. Its authenticity outstretches those of other military simulation games; yes-even that of Call of Duty. What Red River offers is impartial to straight shoot ‘em ups; it is more strategic and is purposefully difficult considering war is not exactly a walk in the park!

Those that have played Operation Flashpoint Dragon Rising, may know what to expect – or may think they know what to expect. Red River is reliant more so on its cooperative modes than its ‘team deathmatch’ competitive modes. This allows you to focus on strategy and stealth that you can complete with your friends as oppose to a chaotic free for all. Some will prefer this side to military gaming as it’s a true test of skill and team work; factors in which are important in real battlefield situations.

The production has had a large cinematic influence regarding the games story mode relating to award winning films and television productions such as ‘Jarhead’ and ‘Generation Kill’. This means that there is an authentic and emotional portrayal to the captivating events that unfold in Red River’s storyline.

30

The authenticity of the gameplay is echoed in the construction of the backdrops and the characters. Red River uses voices of past marines including Al Matthews, famous for his role in award winning movie ‘Aliens’ as well as his service with distinction for the United States Marine Corps in Vietnam. Therefore the emotion you hear from characters throughout the gripping story mode is genuinely from the experts. As well as this, the backdrop of Tajikistan is convincing and detailed helping the player witness lifelike battle scenarios in the Middle East. So if you are looking for realism and excitement alongside an emotional story mode, instead of your average shoot ‘em up, all fingers are pointing towards Operation flashpoint Red River.

Operation Flashpoint Red River is the closest most people would like to get to a real battlefield experience. Our advice at Gem? Pre-order your copies now!! reasons to stock: • Realism of the characters, backdrop and battle scenarios • Choose from four classes of Marines, all different in weaponry and skill • A compelling story mode which unlocks additional weapons, attachments and perks.

Operation Flashpoint has been a strong growing series of first person tactical military games. They teach the hellish struggle of war better than any other game in its field, paying close attention to realism as opposed to the fast pace arcade games that currently dominate its market.

Codemasters target the experienced war gamer with their Operation Flashpoint titles; offering them games that some may find it difficult to adjust to. However, those searching for a more accurate representation in their war games will love Dragon Rising and Red River as well as those

that fancy a challenge because unlike other military games such as Call of Duty, one shot is usually all it takes to end your mission.

Considering the success of Operation Flashpoint’s previous title (Dragon Rising) Red River has high expectations and is greatly anticipated.

Dragon Rising was a huge success; managing to score a very impressive number two in the UK charts; despite being releases in an end-of-year period renowned for being busy.

p33_Dirt 3_Layout 1 10/03/2011 18:54 Page 1

GAMESFOCUS

Dirt 3 FORMAT Xbox 360, PS3 RELEASE DATE 24th May 2011 PUBLISHER Codemasters SRP £49.99 Dirt 3 is going to deliver ‘mud, sweat and gears’ in this latest of the exciting Colin McRae series. More cars, more tracks, more locations and more routes.

Dirt 3 builds extremely well on the previously brilliant Dirt 2 which scored an outstanding Metascore of 87.

Compete in Rally events across a hundred routes in the sun, snow or rain; either in the day or at night. Speed is of essence and learning the circuits is imperative to shave off the seconds of your lap which will make or break your career as a rally driver.

There are also a number of playful aspects to the game that differ from the intensity of strategic circuit racing. The all new Gymkhana mode lets drivers go nuts and practise some impressive tricks. Doughnut your way around lampposts, put your foot down across the tops of cargo containers and powerslide into sewer pipes.

The realism of the gameplay is something that the developers have paid special attention to. They have even gone as far as to spend their time rally driving themselves to get a feel for the experience first-hand!

Developers have also spent a lot of time liaising with rally car manufacturers during the construction of Dirt 3. The result of this

is massively intricate detail to the physics of weight shifting, which determines the quality of how your vehicle responds to sharp movements, especially with corners.

There has also been focus on how weather conditions have an effect on the handling; so you better think twice about powersliding on the ice and snow.

As we all know rally driving is dangerous and unpredictable, therefore another result of the production’s attention to detail means that your vehicles performance will detriment differently depending on what part of your car is damaged; and let’s face it, your vehicle WILL get damaged! This means that those who have the ability to drive like a bat out of hell without inflicting damage to their vehicle will be the ones that come out on top.

Overall Dirt 3 reflects the strategy and skill yet also demonstrates the exciting insanity of rally driving in such a realistic manner it’s uncanny.

Reasons to Stock • All new challenging Gymkhana mode • 50 rally cars spanning from 5 decades of the sport • Unbelievable attention to detail making for a very realistic experience

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

31

p32_gh_Gem layout 10/03/2011 18:58 Page 1

Dynasty Warriors 7 FORMAT Xbox 360, PS3 RELEASE DATE 1st April 2011 PUBLISHER Tecmo Koei Europe SRP £49.99

Follow the climb and descent of Heroes as four kingdoms battle for rule of China.

The story is based on a key point of Chinese history and the scale of the story behind each individual kingdom is vast, which makes for an almost everlasting gameplay.

Completing the story across four kingdoms allows you get multiple views on the unfolding events and you will immerse yourself with each new character and what their kingdom witnesses.

you must understand which character is suitable for the type of battle or opponent. Thus if the endearing story that is based on true events doesn’t get you hooked mastering the art of battle certainly will!

Reasons To Stock • Stimulating story mode spread across four kingdoms • All-new Musou attacks • An unbiased account of factual events

Improve the strength of your warrior by using items, getting better weapons, improving skill and understanding your character and their brand new Musou attack. Musou attacks are gauged which requires good timing. Players can perform multiple hard-hitting attacks consecutively or use just one smaller Musou to help with any threatening situations. Attacks differ from character to character and this versatility means that

Phil Taylor Power Darts

Fitness Coach: Club

FORMAT DS RELEASE DATE 15th April 2011 PUBLISHER Funbox Media SRP £16.99

FORMAT PS3, Wii with Camera RELEASE DATE 18th March 2011 PUBLISHER Ubisoft SRP £29.99

Phil ‘The Power’ Taylor has, again, hit the bulls-eye with his all new Nintendo DS Power Darts game.

Phil Taylor’s Power Darts makes full use of the touch screen using the DS to its full potential. Darts are thrown by touching the number you wish to aim for, pulling the stylus back and then pushing it forward to release the dart. Your finger’s motion determines the speed and angle of the throw and the dart’s accuracy, much like the real thing! Therefore you must make a fluid, smooth motion otherwise your dart will miss your target.

If you want to get some practise in visit the travelling Carnival where you can play crazy games such as, 'Balloon Bust Up', 'Krayzee Quackers' and 'Target Practise', all addictive mini-games to improve your skill. Also take advantage of the chance to unlock more mini-games along your career.

Do you think you have the hand-eye coordination it takes to beat the pros?

Reasons To Stock • Uses the touch screen to simulate playing darts brilliantly • Good fun for all ages • Fun mini-games to improve your throwing skills with more unlockable mini-games available

My Fitness Coach: Club is the ultimate workout which separates overall fitness routines into six core elements…

• • • • • •

core body upper body lower body cardio balance flexibility

This makes setting, and reaching, fitness targets easy to understand. It also means that you can appreciate which workout is improving which element and part of your body.

Ubisoft have produced the game with help from experienced fitness professionals, which means that each movement is performed in a precise and effective manner. Feedback from your personal coach also gives you the chance to make the most of your training and improve your weaker areas.

Included with the Wii version of Fitness Coach: Club is a USB camera which

32

provides an in-picture view enabling you to compare your workout movements to your game coach’s helping you replicate the perfect workout!

Reasons To Stock • Uses workout designed by experienced fitness professionals • Separates workouts into 6 elements helping you understand your workout • Wii version includes USB camera to ensure you imitate your coach perfectly

p33 Roxio_Layout 1 10/03/2011 19:01 Page 1

roxio

Game Capture Capture, edit and share Xbox® 360 and PS3® gameplay Show off your skills by capturing your best moves • Capture real-time game play from your Xbox 360 or PS3 while still playing in full HD • Perfect for bragging rights, showing high scores or posting your own game reviews • Add voice-over or webcam commentary; share on sites like WeGame and YouTube™ • Save to your PC for easy editing with Game Capture’s powerful video editing software.

• Gain the best performance from NVIDIA® CUDA, ATI Stream™ and Intel® Enhanced for Core™ • Small and portable, easy to set up

For more information and to stock today contact your Gem account manager on 01279 822822 or go online at www.gem.co.uk

p34_gh kinect_Gem layout 10/03/2011 19:47 Page 1

Michael Jackson: The Experience FORMAT Kinect for Xbox 360, PS3 RELEASE DATE 15th April 2011 (Wii, DS and PSP available now) PUBLISHER Ubisoft SRP £49.99 X360/PS3, £34.99 Wii, £29.99 PSP/DS

Designed to be one of the most exciting performance videogames of all time, Michael Jackson: The Experience allows you to experience the magic of the King of Pop by performing dance steps that were inspired by the choreography of Michael Jackson in environments that were drawn from his world; and all while listening to and singing along with the music that continues to excite and move people today.

The Kinect for Xbox 360 and PlayStation3 versions also include exclusive features that greatly enrich the players experience. In the Xbox 360 version, Ubisoft’s proprietary player projection technology projects the player on-screen and into the game itself.

The player’s body is then tracked, allowing them to see their true movements and steps reproduced in the game. This level of immersion allows players to be surrounded by environments inspired by the music videos and live performances of each Michael Jackson song.

Unique to the PlayStation Move version is an automatic Facebook feed that allows the player to instantly post his/her progress and pictures of themselves playing the game to their facebook page, showcasing their Michael Jackson skills for friends to admire.

The game play also adapts to the available hardware and offers dancing and singing.

Innovative co-op and battle multiplayer modes also allow up to four players to collaborate or compete for the best performer prize with the Kinect for Xbox 360 version.

Reasons To Stock • Features all the classic hits including Billy Jean and Beat It • Re-enact the King of Pop’s most iconic performances • Utilises the unique features of Kinect for Xbox 360 and PS3 Move

Carnival Games in Action FORMAT Kinect for Xbox 360 RELEASE DATE 15th April 2011 PUBLISHER Take Two

Only playable with Kinect, the game is developed by the studio behind the original Wii hit.

Promising plenty of new Kinect features, including The Amazing Wodin, a wizard capable of predicting your future through use of Kinect’s voice recognition abilities; and Monkey Barker, a smartly dressed dancing monkey, who’ll challenge the players to dance-offs throughout the game.

Get ready for a dip in the Shark Tank, a raucous ride on Coin Coaster Mountain or a Cotton-Eyed Joe dance-off with the Monkey Barker. Classic games like Alley Ball, Milk Bottle Throw and Wheel of Chance add to the family fun, and all manner of interactive prizes and surprises are abound, including pet dragons, robot cowboys, flying bears and ninja masks.

The game also features five theme-park style alleyways – from Coaster Corner to Whirligig Way – set the stage for gamers

34

to swing away in the batting cage, avoid twisting tornadoes in the Hot Air Balloon Race, take a galactic journey to the red planet in Rocket to Mars and much more.

Designed for all ages and skill levels, Carnival Games In Action is perfect for the Kinect, and offers hours of fun and enjoyment with 20 games and attractions.

Reasons To Stock • Over 40 pets and costumes to win • More than 7 million fans of the Carnival Games franchise • Lets players ‘step right into’ the Carnival Games experience thanks to Kinect for Xbox 360

kit your console xb:Layout 1 08/03/2011 10:33 Page 1

studiohdv15:Layout 1 07/03/2011 17:15 Page 1

© 2010-2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. QuickTime and the QuickTime logo are trademarks used under license from Apple Inc. Apple, iPod, FireWire and he QuickTime logo are trademarks of Apple Inc.. Windows, the Windows logo, Windows Vista, XBOX, and DirectX are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. DivX and the associated DivX logos are registered trademarks of DivX, Inc. Manufactured under license from Dolby Laboratories. © 1993-2005 Dolby Labororatories. All rights reserved. Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Manufactured under license from Dolby Laboratories. Mpegable DS 2.2 © 2004 Dicas Digital GmbH. MPEG layer 2 audio by QDesign Corporation. MPEG layer-3 audio coding technology licensed from Fraunhofer IIS and Thomson Multimedia. All other trademarks are the property of their respective owners. Made in United States. Respect Copyright. This product is intended for use with content that you own, license or obtain from the public domain. You are not licensed to use this product to violate any law, including copyright laws. Please respect the rights of copyright owners when using this product.