The Future - May 2012 Edition

store.gem.co.uk May 2012

MAX PAYNE 3

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Super easy.

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CONTENTS

05 EDITOR’S COMMENT

Faye Le Duc sums up this May issue and discusses current Gem updates

06 WE WANT ONE

Perfect for travel, the G155 from GAEMS is the latest must-have accessory from Gem

07 GEM NEWS

Gem Creative are nominated for the CRN Best Channel Marketing Agency Award

09 NEW TO US

We welcome our new vendor Imation, with their leading brands TDK and Memorex, to Gem

11 Q&A

Get to know Gem’s Divisional Business Manager, Jon Sutherland and discover what his role entails

14 PLANTRONICS

Plantronics offer a special look at two new additions to the GameCom range; the 380 and 780

18 SERIF

Serif launch their exclusive Starter Pack; great margin for you and great value for your customers

20 PORT

Two unique ranges available from Port; explore the MARBELLA and PHOENIX cases to protect in style

24 D-LINK

Ensure your home is fully secured no matter where you are, with the help of mydlink™ from D-Link

26 MAX PAYNE 3

Rockstar Games present the highly anticipated title with exclusive pre-order offers and your chance to win £1500 Gem credit

30 MARIO TENNIS OPEN

Nintendo announce the latest title from their favorite hero; Mario Tennis Open. Find out how the publisher’s PR activity will ensure it is a huge success

34 SPEC OPS: THE LINE

2K Games present the long overdue comeback of their military shooter series

36 DIRT SHOWDOWN

Codemasters release the latest iteration in the DiRT series and it promises to be an adrenaline ride the whole way

www.facebook.com/gemgroup

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@gemdistribution

www.linkedin.com/company/gem-distribution-ltd

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

03

Next Working & Same Day Delivery

Established Trading Relationships with all Major Retailers & Leading Independents

24/7 Secure Client Portal Access

Added Value Services

Full Suite of Financial Services Reverse Logistics Dedicated 3PL Facility Direct Delivery to the Consumer UK, European & International Delivery

Gem Logistics is a dedicated third party logistics provider who manages the distribution of physical product on behalf of some of the leading DVD, Music, PC, Consumer Electronics and Video Game Publishers.

We have proven experience in providing retail ready and direct to consumer solutions and by working pro-actively with our clients, we continue to develop a range of added value services and bespoke solutions to meet their aspirations.

For these solutions and many more, call us today on:

0845 456 6400 Or Online at:

(W) www.gem.co.uk/gemlogistics (E) enquiries@gemlogistics.co.uk

COMEDITOR’S editor’s comment

Who can believe it’s May already? The manic Christmas months are all but a distant memory and 2012 is already proving to be an action packed year for Gem. We’ve had a plethora of new partnerships to shout about including Roku, Thrustmaster, Hercules, Contour and Jarre Technologies founded by the famous musician Jean Michel Jarre. This month we’re delighted to welcome TDK and Memorex to the Gem party with a few more in the pipeline for next month.

We have some exciting new products and offers available for you this month – from superb gaming gear by Plantronics and Logitech to exclusive Indie offers from Kaspersky, Serif and Microsoft Hardware to name but a few.

Faye Le Duc PR & Marketing Manager

There’s a healthy release schedule jam packed full of great titles available from Gem over the coming months; we’re pleased to give you a sneaky peak at some of them including the highly anticipated Spec Ops from 2K Games and Mario Tennis Open, the latest game from Nintendo’s best loved hero.

Max Payne fever has swept through Gem ahead of the launch of Max Payne 3 on the 18th May, and we’re delighted to be running a Best Dressed Store competition in conjunction with Rockstar Games. To be in with a chance of winning up to £1500 Gem credit - check out page 24, order your POS and get creative!

I hope you’re all enjoying the new features in the refreshed and updated Future Magazine. Since re-launching at the start of the year, the digital version has become increasingly popular and now regularly receives in excess of 2000 unique hits every month. Everything in the magazine is clickable with plenty of additional features and links to the latest product videos & game trailers so if you haven’t had a chance to check it out, you can find the latest edition at www.gem.co.uk/gemcreative We’re always looking for ways to improve the magazine and welcome your feedback, so if there is something we’re missing feel free to get in touch at fayel@gem.co.uk

21st June 2012 Royal Garden Hotel Kensington High Street London Nominated Awards: Gem Creative: Best Channel Marketing Agency

Faye

Managing Editor Faye Le Duc

Publisher Gem Creative

Editorial Assistant Julian Cinque

Gem Distribution Ltd St. George House, Parkway Harlow Business Park, Harlow, Essex, CM19 5QF

Web Executive Peter Cox Design Sophie Hammond Finn MacLean Gaming Editor Kristan Reed

TO BUY ONLINE store.gem.co.uk

Head of Marketing Katie Rawlings

Contact Details Telephone Office: +44 01279 822800 Sales: +44 01279 822822 Facsimile Office: +44 01279 416228 Sales: +44 01279 412604 To place an order please call 01279 822822 between 9am-6pm Monday-Friday, or visit store.gem.co.uk to buy online* To open an account please visit ww.gem.co.uk or call our new accounts team on 01279 822800. *Trade account required.

Printed in the uk by Cadmium Multimedia www.cadmiummultimedia.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

05

we want one

G155

For gaming on the go Recently signed vendor, GAEMS, have entered the consumer electronics market with a brand new category in portable gaming. The G155 is a self-contained mobile gaming environment that enables gaming whilst on the move anywhere with a plug socket be, it on holiday, at friends or even in the office.

Straps and a fitted foam base secure the console firmly in place while also allowing for proper ventilation for gaming on the move. The integrated 15.5” LED HD display will catch every detail with zero lag whilst the integrated stereo speakers provide high quality sound for an outstanding mobile gaming experience. Most importantly, the lightweight rugged case will protect the Xbox 360/Xbox 360S or PS3 Slim from minor impacts.

The G155 really is as simple as strapping in your console, selecting and storing your accessories, choosing your games and you’ll never miss the action.

i

For more information on GAEMS, contact your Gem account manager on 01279 822822 or go online at store.gem.co.uk

EDITOR’S gem news

Gem News GEM CREATIVE

ARE NOMINATED FOR CHANNEL AWARD Gem’s award winning creative team are up for Best Channel Marketing Agency Gem Creative has been nominated for Best Channel Marketing Agency, recognising the extraordinary lengths they go to to provide excellent marketing services to their partners and the wider channel. Since 2008, Gem Creative has evolved into more than just a marketing department, offering dynamic channel marketing campaigns, advertising, POS solutions and bundling opportunities.

The CRN Sales & Marketing Awards take place on the 21st June at the Royal Garden Hotel and Gem Creative are delighted to be part of this brand new event.

Katie Rawlings, Head of Marketing for Gem comments,

TO BUY ONLINE store.gem.co.uk

We are thrilled to have been nominated. A lot of effort has gone into the rebranding and restructure of Gem Creative as we continue to go from strength to strength following the demand of the creative solutions we offer to the Channel. To have been nominated for this award is testament to the established relationships we have and the commitment to continue offering a unique and agile service to new and existing clients.

The CRN Sales & Marketing Awards, judged independently by a panel of sales and marketing professionals, will focus on innovation, evolution and development to recognise and reward the achievements of those who excel in their categories and make a difference within our UK IT Channel.

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

07

Internet Security 2012 : 1 User Special pricing available throughout May 2012

NEW

Kaspersky

PURE 2.0

Total Security

ÂŁxx.xx

SRP : Webcode : xxxxxxxx

EDITOR’S new to us

Two brands with two common goals Last month we welcomed Imation to Gem with their leading brands TDK and Memorex.

Founded more than 50 years ago as a global scalable data storage company, Imation – then part of 3M - began with magnetic tape solutions designed to protect the data stored in the world’s first institutional data centres. Following their separation from 3M in the mid 90’s Imation has evolved to support not only huge data centre corporations but also SMB and personal computers with an excellent reputation for quality and leading technology.

In 2006 Imation acquired Memorex followed by TDK in 2007 which we are delighted to bring to you today.

With their modern yet retro home audio range, TDK boasts top of the range technology and a unique look. The current series includes the Sound Cube, the 2 Speaker Boombox and, for the ultimate home audio experience, the 3 Speaker Boombox with a high power built in 15w subwoofer for deep base and two 10w 6” drivers for crystal clear vocals and crisp highs.

All 3 products are compatible with the full range of Apple MP3 players from the iPhone to the iPad, charge whilst they play and also include a built in AM/FM radio.

Memorex, an established and trusted brand in the UK, are a market-share leader in North America with their optical media and media accessories and we’re proud to collaborate with them to provide a range of USB Flash Drives to retail.

The partnership with Imation increases our offering in growing categories in a competitive market with 2 compelling brands and 2 common goals; to bring quality and innovation to retail.

TO BUY ONLINE store.gem.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

09

Special pricing available throughout May 2012

with the Great British Mouse from Microsoft · Limited Edition Union Flag design · BlueTrack Technology™ Works on more surfaces than optical or laser technology · Plug-And-Go Nano Transceiver Leave it plugged in your notebook when you’re on the go · 8-Month Battery Life NEW Power status indicator lets you know when your battery runs low · Ambidextrous design 2.0

Kaspersky

PURE

Total Security

£xx.xx

SRP : Webcode : xxxxxxxx

Q&A

Follow Gem for the latest news & updates

Jon Sutherland talks to Future about Business Management and Brighton FC Describe yourself in 3 words.

Motivated, Positive & Generous.

What did you want to be when you grew up?

Professional Golfer (still do!)

As the Divisional Business Manager for Gem; can you tell us more about your role and team?

The main role of Business Management is to maximise the sales opportunities for our vendors and ensure we are delivering on all our joint strategic goals. We have an excellent team of business managers at Gem and my role is to manage and direct them, whilst retaining strategic responsibility for some of our key partnerships.

Who would you invite to the “Ultimate Dinner Party”?

Stephen Fry, Peter Kay, Miguel Angel Jimenez, Alicia Keys, John Peel & Marco Pierre White

What’s the next project on your ‘to do’ list?

We are about to launch a redemption website for an Xbox LIVE promotion, this will showcase our new digital capabilities; we are using ‘digital’ to drive ‘physical’ product, which is exciting. We will then be looking to roll this out across our other vendors as another excellent value added service.

We hear you’re an avid Brighton FC fan, Premiership next year?

I am indeed, Premiership is clearly a step to far for us this year, the new ground is amazing and we have had a great season, fingers crossed maybe next year!

Retail Sales Manager

Lianne Johnson

shares Kaspersky Lab updates…

2012 has already been a great year for Kaspersky with Retail sales for Q1 exceeding our expectations.

This month sees the launch of the latest edition of Kaspersky PURE, a solution which offers all round protection for home PCs. When it comes to the security of home computers, it’s clear that maximum protection is the one to go for.

With the threat landscape continually evolving and getting scarier by the day, only the very best should do in terms of security.

Kaspersky PURE 2.0 delivers ultimate PC protection for your home, combining everything you need to ensure the security of your PCs, identities, password, photos and to protect your children when they are online.

There has been a lot of press this week on the new Apple Virus.

Apple’s long reputation for being ‘malware free’ has taken a huge blow as a new botnet, Flashfake, has infected Apple computers worldwide.

Kaspersky Lab confirmed this week that of the 670,000 computers infected by Flashfake, more than 98 per cent were most likely running a version of Mac OS X. Kaspersky Lab’s experts initially found that to infect victims’ computers, the cyber criminals behind the Flashfake botnet were installing a Flashfake Trojan that gained entry into users’ computers without their knowledge by exploiting vulnerabilities in Java.

Keep updated with our promotional offers via your GEM account manager.

TO BUY ONLINE store.gem.co.uk

Lianne Johnson Retail Sales Manager, Kaspersky Lab

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

11

The perfect partner for

peripherals

Call us today on:

01279 822822

or online at

(w) www.gem.co.uk (e) enquiries@gem.co.uk

Follow us

Part of the Gem Group of Companies

New from Plantronics

Step up your game with these superb PC additions to the GameCom range

GameCom® 380 The Plantronics® GameCom® 380 offers an amazing level of quality at a fantastically reasonable price. With well-designed aesthetics, this is a headset that stands out from any level competitor for both style and visual appeal.

The product is great quality too with staggeringly strong cords, joints and 40mm speakers delivering immersive, stereo sound with deep, resonating bass.

The speakers are also extremely comfortable, easily moveable ear cushions with swivel capabilities and this great feature also allows the earpods to lay flat for convenient storage.

You will experience great audio performance and truly uninterrupted game play as the noise-cancelling GameCom 380 kills background noise so commands can be heard loud and clear.

If you find that the volume is not how you like it then there is an easy fix, the controls are conveniently on the earpods so you’ll always have your concentration where it should be, right in the game.

SRP £29.99 Webcode 86050-05

GameCom® 780 Enjoy a market leading aural experience with the comprehensive Plantronics® GameCom® 780 USB headset. Much like the junior GameCom® 380 version, this headset is built to last with components and parts that are sure to keep going longer than all of your virtual battles put together.

There are further similarities such as the high quality 40mm speakers that pound out immersive stereo sound at an impressively wide range of frequencies. The built-in padded cushions and headband ensure you enjoy gaming in total comfort.

The key differentiation with the GameCom® 780 is the advanced sound quality you can experience. Completely transform the most standard audio to stunning 7.1 surround sound with Dolby® technologies built-in.

Though there can be no doubting how well-suited this high quality sound is for the gaming environment, it is also great for watching videos, listening to music and making PC calls. The handy earpod-based controls are easily accessible and are advantageous at those points where your gaming requires total concentration.

SRP £69.99 Webcode: 86051-05

For more information on the Plantronics range, contact your Gem account manager on 01279 822822 or visit store.gem.co.uk

TO BUY ONLINE store.gem.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

15

Level up without being tied down Logitech Wireless Gaming Headset G930 Gaming-grade wireless technology and impressive 7.1 surround sound from Logitech!

Enhance your PC Gaming Experience Superb quality and highly customisable PC peripherals from Logitech

Logitech® Gaming Keyboard G510 Sleek and superb, the Logitech Gaming Keyboard G510 gives you instant access to the tools and intelligence you need to win. This fantastic keyboard delivers the features you are looking for when gaming gets to competitive highs and when losing simply is not an option.

Visually, as a gaming keyboard this is as good as it gets with an intuitive GamePanel™ LCD screen. This can display real-time game stats and PC performance data, helping you stay on point and well informed. Just like the Laser Mouse G9x, the Gaming Keyboard G510 is highly customisable with 18 programmable G-keys with three mode states each, allowing up to 54 pre-set macro combinations so you know you can have your keyboard just how you like it.

There is also custom-colour backlighting so you can keep your most used keyboard controls in perfect sight, no matter what the lighting conditions. There is a full-speed USB with a 500Hz report rate that is four times faster than other gaming keyboards, as well as the option for speaker, headphone or microphone connectivity through the provided 3.5mm jack.

Webcode 910-001153 SRP £119.99

Logitech® Laser Mouse G9x Enjoy a next-generation gaming laser that gives you game-changing precision at any hand speed. You will never feel the need to pause your action with on-the-fly adjustable dpi from 200 to 5700. The laser mouse G9x is built to enable you to tune your mouse for the way you play. Comprehensive on board memory allows up to five ready-to-play profiles to be stored.

You can also mix and match up to 28 grams of extra weights for personalised feel and control. This mouse is truly the ultimate in customisable PC gaming, you can even choose the colour of your LEDs from a wide spectrum to perfectly suit your mood. A key feature is the MicroGear™ scroll wheel that provides precise scrolling to ensure you are right on point, perfect for weapon selection in games.

Alternatively, when not in the gaming arena the laser mouse G9x can turn in to the perfect PC companion. Simply switch to hyper-fast scrolling to fly through long web pages.

Webcode 920-002762 SRP £79.99

For more information on Logitech, contact your Gem account manager on 01279 822822 or visit www.gem.co.uk

TO BUY ONLINE www.gem.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

17

The ultimate starter pack from Serif Excellent margin for you, outstanding value for your customers

Buy this exclusive starter collection from Gem…

…and choose either

MoviePlusX6 or

DrawPlusX5 for FREE WebPlusX5

DrawPlusX5

PhotoPlusX5

PagePlusX6

MoviePlusX6

SRP : £81.69

SRP : £81.69

SRP : £71.48

SRP : £81.69

SRP : £61.27

Webcode : WPX5-HF-ENG-STA

Webcode : DPX5-HF-ENG-STA

Webcode : HPX5-HF-ENG-STA

Webcode : PPX6-HF-ENG-STA

Webcode : MPX6-HF-ENG-STA

20% off SRP Available on PhotoPlus Essentials and PagePlus Essentials for the whole month of May.

PhotoPlus Essentials

PagePlus Essentials

SRP : £30.63

SRP : £30.63

Webcode : HPE-HF-ENG-STA

Webcode : PPE-HF-ENG-STA

Contact Gem now, to recieve your exclusive pricing on these great offers

Publishing perfection from Serif Movies, images, or print design – do your work justice with X6 software

PagePlus X6 PagePlus X6 is well regarded desktop publishing software program which provides everything required for business-class digital publishing and print design. No matter how experienced the designer, PagePlus X6 will cater for all levels of ability.

It is extremely advanced, offering more than mere desktop publishing as users can create stylish, professional looking promotional materials and stationary.

It is also possible to publish e-books, fully edit PDFs and make interactive multimedia brochures, features that are unrivalled by other office software.

The print press capability enables the production of stunning designs ready for desktop or professional

printing. Innovative features are available such as digital publication design that can be used for viewing on a PC, iPad®, Kindle™, Smartphone and other devices.

The range of capabilities offered is broad, catering for beginners with stylish, agency-quality templates or for the more experienced designer there are from-scratch designs.

With intelligent layouts, built-in photo editing, a logo creator and much more in an uncluttered workspace, PagePlus X6 offers more than meets the eye.

SRP £81.69 Webcode: PPX6-HF-ENG-STA

MoviePlus X6 Users seeking high definition video editing made simple need not look elsewhere. MoviePlus X6 is powerful and well designed, yet very easy-to-use.

The editing process can be ‘cut’ down to minutes if needed, just as it is also possible for budding publishers to take more time and create a stunning project they can be proud of.

Packed full of useful, well thought-out features, MoviePlus X6 makes creating, editing and sharing videos simple so it couldn’t be easier to produce a great movie.

There is the capability to burn HD videos to Blu-ray Disc or DVD, or alternatively customers can upload movies to the web to show them off to friends, family and the further online communities.

It is also possible to import video files from any device or anywhere on a home network and from there, new features, like QuickMovie, can help users create great movies in no time by facilitating faster, smarter, more efficient work.

Whether your customer is looking for a quick and easy way to edit home movies or a powerful tool to produce professional-quality films, MoviePlus X6 can help them to do it.

SRP £61.27 Webcode: MPX6-HF-ENG-STA

For more information on the Serif range, contact your Gem account manager on 01279 822822 or visit store.gem.co.uk

TO BUY ONLINE store.gem.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

19

PHOENIX

Universal Tablet Case for 7” and 10.1”

• Generic portfolio cases in two sizes: 7" (also compatible with Kindle Fire) and 10.1" (also compatible with iPad) • Converts to desk stand • Microfibre antiscratch lining • No need to remove your tablet from the case to access connection ports • Life time warranty

Whatever your tablet, we’ve got it covered.

Port Designs, offering more than just laptop bags!

Port diversify their offering with the PHOENIX and MARBELLA ranges

Port Designs, one of Europe's leading brands of laptop bags, is delighted to announce the launch of their generic tablet line up; the PHOENIX Portfolio Case in 7" or 10.1" and the MARBELLA Camera Case range

MARBELLA Camera Case range

PHOENIX Universal Tablet Case

What bag you choose rather depends on your requirement, for example, the Universal Pouch is perfect for a standard compact camera as it is light, generic in size and functional with a carry lead, zip and memory card holder.

The rise in popularity of tablet PCs and EBooks, most notably the iPad and Kindle, has been well documented around the world and in addition to these great products there is a plethora of accessories to go with them.

Very few of these accessories achieve what Port do with the PHOENIX case by providing a one product solution to many manufacturers' tablets. The case comes in three colours and two sizes of 7" and 10.1". With that said the 10.1" version has a double elastic system for wide compatibility with models including the iPad.

The MARBELLA camera case range is exactly that, a full range of products.

Whatever your level of equipment, consider one of Port's MARBELLA range the perfect companion.

SLR owners have two options, either the regular SLR bag which is standard in design and brilliantly useful with four accessory pockets or alternatively the Mono-Shoulder backpack which, with a rotative strap, is designed for quick access to all material when on the go. There is even a MARBELLA camcorder bag inclusive of foam dividers and a removable strap that is ergonomically designed for ultimate usability.

Both the PHOENIX and the MARBELLA ranges come with a life time warranty.

The case allows for full access to your tablet's connection ports and can be used as a stand to offer optimum video positioning. There is also a protective ap in addition to a microďŹ ber anti scratch lining to keep the screen as fresh as it was when new. This is fastened down by a broad elastic strap to ensure it is always securely in place.

For more information on the Port range, contact your Gem account manager on 01279 822822 or visit www.gem.co.uk

TO BUY ONLINE www.gem.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

21

Bringing back the boom

Sound Cube

2 Speaker Boombox

3 Speaker Boombox

Audio System

Audio System

Audio System

webcode : 78530 SRP : £249.99

webcode : 78531 SRP : £299.99

webcode : 78532 SRP : £399

Sublime quality from TDK Experience a slice of what these high fidelity, superb sounding headphones have to offer

BA200 Dual Balanced Armature Headphones The TDK Dual Balanced Armature In-Ear Headphones elevate the personal listening experience for professionals and enthusiasts alike, providing sound, comfort and craftsmanship like no other.

With one driver dedicated to bass and the other to mid and high frequencies, the BA200s produce optimally mastered bass, mid range and treble for any genre. Unlike most headphones, the BA200 Headphones offer uniform sound regardless the amplification from your device, so your music sounds consistent from any source.

The BA200 Headphones also deliver customisation and personalisation with variable cable lengths (52cm or 75cm extensions) and multiple ear tip options allowing you to find a perfect seal for your ears, reducing ambient noise and improving sound quality. In addition to unrivalled sound quality, the BA200s are visually stunning, boasting a sleek, stylish look, without compromising either sound quality or comfort.

SRP £169.99 Webcode: BA200

TO BUY ONLINE store.gem.co.uk

ST700 Headphones

ST800 Stereo Headphones

The TDK ST700 On-Ear Headphones take the premium personal listening experience to a new level. A perfectly balanced combination of performance and design, these headphones deliver the ultimate in comfort and craftsmanship alongside portability and sound quality.

Listen to your music collection exactly how it was intended with the TDK ST800 High Fidelity Headphones.

They deliver a truly personal listening experience with on-ear volume and mute controls that offer the ability to dynamically control the audio output while high performance 50mm drivers ensure amazing sound clarity and range.

Whether you’re looking for the best personal listening experience when at home or out and about, the ST700 headphones deliver. Designed to deliver optimal fit and comfort, the unique folding design makes them perfect for life on the go.

Crafted with superior materials and durable components, these TDK on-ear headphones boast a sleek, stylish look giving music enthusiasts a visually stunning audio accessory, without compromising either sound quality, durability, or comfort.

SRP £129.99 Webcode: ST700

An in-line equalizer integrated into the cable delivers a stunning music visual while giving you the ability to adjust bass and treble levels to your preference.

Superior materials and craftsmanship make these headphones look as good as they sound with supremely softly padded ear cushions and a high quality leather band.

SRP £199.99 Webcode: ST800 For more information on the TDK range, contact your Gem account manager on 01279 822822 or visit store.gem.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

23

A Wireless N HD media player that brings all the stuff you normally watch on your computer to your HDTV; movies and TV programmes streamed from the Internet, over 200 different apps and a full web browser Webcode DSM-380 SRP ÂŁ229.99

You locked the front door, didn’t you?

The easy-to-use home surveillance network by D-Link

mydlink™ is the latest innovation to be introduced by D-Link, bringing together an abundance of excellent technology and networking products and making them more accessible than ever before. Whether it’s watching their baby sleep, checking that a pet hasn’t destroyed the house whilst at work or monitoring a home while on holiday, mydlink uses a range of cameras and apps to connect the home and enable viewing on the move with any iPhone, iPad or Android device.

DCS-930L Wireless N Network Camera

DCS-932L Wireless N Network Camera

DCS-942L Enhanced Wireless N Day/Night Camera

The DCS-930L, Wireless N Home Network Camera, is a versatile monitoring solution for your home or small office. Unlike a traditional webcam, the DCS-930L transmits high quality video images and audio for home and remote monitoring.

With built in Infrared LED’s, the DCS-932L Wireless N Day & Night Home Network Camera will continuously monitor and transmit high quality video images and audio in complete darkness up to 5 meters away.

The DCS-942L has a built in microSD card to enable the recording of up to 5x more footage. This camera provides true around the clock monitoring for up to 7 days complete with night vision and settable detection areas so email alerts can notify the owner when movement is recognised.

Webcode DCS-930L/B SRP £71.99

Webcode DCS-932L SRP £100.49

Webcode DCS-942L SRP £148.99 For more information on D-Link, contact your Gem account manager on 01279 822822 or visit www.gem.co.uk

TO BUY ONLINE www.gem.co.uk

TEL 01279 822822 FAX 01279 412604 WEB WWW.GEM.CO.UK

25

MAX PAYNE 3 TBC

TO GEM

ROCKSTAR | XBOX 360 & PS3 - £49.99 | PC - £39.99 | 18th MAY 2012

A

fter a break of nearly nine years, Max Payne returns to frontline gaming action with the release of the hotly anticipated third title in the hard-boiled action series.

Rockstar's classic run-and-gun action game, as the central Bullet®Time Shootdodge™ gameplay mechanics get enhanced to incredibly sophisticated levels.

After the harrowing events of Max's earlier life, the game catches up with the former New York City detective almost a decade later. Still troubled by the traumatic memories of his past, he quickly goes from bad to worse when circumstances beyond his control force him to leave New York.

Multiplayer gameplay has also been added to the game for the first time in the series, with players able to form private crews with friends, or join public crews.

Players can be a member of up to five at the same time, and even get revenge on opposing gangs that took out one of your crew.

Rockstar Games has pledged to deliver a "compelling experience that dynamically alters maps and mode progression for all players in a match."

With its mixture of groundbreaking cinematic techniques and gripping gameplay, Max Payne 3 delivers an experience that is both incredibly fresh and true to the rich heritage of the franchise.

But when Max flees NYC for Brazil, his new job in private security gets off to a typically eventful start, and he finds himself locked in a familiar life-or-death battle to save his clients and face his inner demons.

Developed across Rockstar's international network of top class studios, Max Payne 3 promises to be a "seamless, cinematic action experience," that employs stunningly lifelike techniques.

As a result, Max Payne 3 promises to provide gamers with a refined, all-action shooter, which boasts fluid controls, an intuitive cover system and convincing enemy AI.

1st Prize £1500 Gem credit!

2nd Prize - £750 Gem credit 3rd Prize - £250 Gem credit To enter, order your POS and kit out your store before the 18th May when the competition closes.

Upload your photo to be in for a chance of winning!

www.gem.co.uk/maxpayne3 26

EXCLUSIVE

TO STOCK 3 REASONS • • •

Brand new revolutionary multiplayer modes Incredibly cinematic Single Player campaign One of this year's true blockbuster titles

F

EXCLOR MORE D U E CALL SIVE P TAILS O N RE YOUR ACCO -ORDE OTHER R UNT MANA OFFE RS GER N OW

TV

6 week heavy weight campaign including high profile spots in the Champion’s League Semi-Finals and Final

Outdoor

National campaign including Bus Shelter 6 Sheet Posters, Back Lit street level 48 sheets and London Underground 48 sheets

Cinema

Biggest Rockstar Cinema campaign ever with 60” ads running from April to June in Avengers Assemble, Safe and The Dictator

VOD

30” pre roll ads running in Sky Anytime, Box Office, Sky Go, Virgin Media, Tivo and 4 on Demand

Mainstream Online

Youtube Masthead on day of launch, IMDB, The Sun, Sky Sports and Lovefilm Skins and Takeovers around launch

Gaming Online

Blockbuster online advertising with Takeovers and Skins on all major gaming sites including IGN and Gamespot

TO BUY ONLINE store.gem.co.uk

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AVAILABLE

25TH MAY 2012

TOM CLANCY’S

GHOST RECON FUTURE SOLIDER

UBISOFT | XBOX 360 & PS3 - £49.99 | PC - £39.99 | 25th MAY 2012

he wait is over! After a break of five years, Ghost Recon returns to frontline 360 and PS3 duty with the much-anticipated release of Ghost Recon: Future Soldier.

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near future. When a dirty bomb takes out a fellow Ghost team, Kozak and his men must track down the source of the bomb and deal with a deadly ultra-nationalist force that has taken control of Russia.

Kinect owners, meanwhile, benefit from the new Gunsmith customisation mode. Using voice command and hand movements, players will be able to replace triggers, barrels, stocks and more.

Players will take control of an elite four-man ghost team and become the ultimate 'quiet professionals'. Comprised of a commando, a sniper, a reconnaissance expert, and an engineer, this team of future soldiers comes outfitted with cutting-edge, authentic military tech, with more than 50 weapons to choose from.

In addition to providing a compelling single player experience, the 14-mission campaign can be played with up to three human players in co-operative mode. Each player will be required to perform highly-coordinated takedowns and devastating large-scale strikes utilising multiple viewpoints.

Ghost Recon: Future Soldier is set to be one of 2012's biggest titles. Don't miss out!

The games 10-hour long "character-focused" campaign tasks players with leading Sergeant John Kozak and his veteran team through eight varied and challenging locales, encompassing Pakistan, Nigeria, Russia and Norway.

Future Solider is set in an era of political uncertainty in the

A "thrilling and innovative" online multiplayer mode also figures prominently, with three classes available: Rifleman, Engineer and Scout. Across the ten multiplayer maps, four game modes will be available, including the classic Siege mode and new exclusive game types.

TO BUY ONLINE store.gem.co.uk

• Return of a true blockbuster series • Five years in the making • High profile marketing support

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MARIO TENNIS OPEN NINTENDO | NINTENDO 3DS - ÂŁ39.99 | 25th MAY 2012

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ew balls please! Mario and friends are back in an intuitive and fast-paced 3D tennis title with a twist.

Developed exclusively for the Nintendo 3DS, the latest in the long-running sports series lets players choose their favourite character from the Mushroom Kingdom and slug it out on a series of themed courts.

Boasting intuitive pick-up-and-play controls, each character is complimented by unique power shots and special abilities.

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As well as standard button controls, Mario Tennis Open allows players to use the Touch Screen to pull off special shots with ease, while optional gyroscopic controls give players the chance to control the direction of strokes by tilting the 3DS in the appropriate direction.

As well as being able to choose characters from the Mushroom Kingdom (including Luigi, Bowser, Peach and Wario), players can even compete as their Mii character, and customise them with performance-enhancing Mushroom Kingdom-themed tennis gear.

Multiplayer options figure prominently, with the chance to engage in four-player local wireless matches using a single copy of the game.

The selection includes Bowser's favourite racket, a Bullet Bill outfit, Peach's tennis shoes, and many more.

Online multiplayer also features for the first time in the series, allowing players to compete against opponents from across the world, earn points and move up the global leaderboards.

Brilliant solo or in multiplayer, Mario Tennis Open is another fine addition to the 3DS from Nintendo, and is the perfect game for all the family.

Visit the Nintendo microsite www.gem.co.uk/nintendo

TV Campaign The foundation of the Mario Tennis Open campaign will be a two week TV campaign targeting housewives and children prior to launch. The TV campaign will drive demand and position Mario Tennis Open as the perfect family game.

• Latest in the classic Mario Tennis series • First to feature wireless and online multiplayer • Play as your favourite Mario character

Online Campaign The online campaign will serve as the perfect compliment to the Mario Tennis Open TV activity. Phase one will start prior to launch and will target gamers, drive pre-orders and raise activity awareness of the next big Mario game. Post-launch will see online shift to highly targeted family websites, extending the effectiveness of the TV campaign and driving a strong ‘purchase now’ message.

Experiential The Nintendo experiential campaign will put this fantastic game right into the hands of the consumers. They will be targeting some of the UK’s highest footfall shopping centres and town centres, driving sales close to points of purchase.

GAME! SET!

MATCH! TO BUY ONLINE store.gem.co.uk

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www.nintendo.co.uk/kidicarus

Š2012 Nintendo. Š2012 Sora Ltd. Trademarks are property of their respective owners. Nintendo 3DS is a trademark of Nintendo. 2012 Nintendo

KID ICARUS UPRISING NINTENDO | NINTENDO 3DS - £34.99 | OUT NOW

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irst seen on the NES in 1987, the original legendary Kid Icarus adventure began and captured the hearts and imaginations of gamers worldwide. Four years later Pit’s quest continued in Kid Icarus: Of Myths and Monsters and enhanced the magic with new features and gameplay.

Now 25 years after her defeat Medusa, Queen of Darkness, has returned with her Underworld Army to mount invasion on the forces of Light. All that stands in her way are Palutena, the pure and benevolent Goddess of Light, and her servant Pit, the commander of the guard.

Players will control Pit, the hero and a strong-willed angel who receives the gift of flight from Palutena to descend from the heavens and eradicate the dark hordes.

TO BUY ONLINE store.gem.co.uk

The game can be controlled either with the default controller and stylus or the Circle Pad Pro peripheral and will ship with a stand allowing the player to hold the 3DS in place.

Kid Icarus: Uprising is split into captivating chapters which will test the player’s skills either in the air or on the ground. Air sections are on-rail shooting segments, in which players must shoot flying enemies while dodging enemy attacks. Once on the ground, players have more control over Pit as he traverses through the level earning new weapons and collecting the hearts of defeated enemies.

The game has a variety of different game modes from solo player to multiplayer for up to six players with 3 vs. 3 in Light versus Dark or against each other in a free-for-all

battle. Nintendo have launched a series of AR cards which can be used to play minigames with the 3DS' augmented reality features.

All in all Kid Icarus: Uprising has been worth the wait with superb action, stunning graphic and solid game play; Pit fans will not be disappointed

• 3rd in the legendary Kid Icarus Series • Strong ATL marketing campaign from Nintendo• • Collectable AR cards to unlock additional minigames

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SPEC OPS: THE LINE 2K Games | PS3 & Xbox 360 - £49.99 PC - £34.99 | 29th June 2012

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he Spec Ops military shooter series makes a long-overdue comeback this summer, with the release of a big budget, narrative-driven reboot.

Developed by German veterans YAGER, Spec Ops: The Line is billed as a "provocative, cinematic third-person military shooter that challenges players’ own morality."

Set in a ravaged Dubai in the present day, The Line takes place in a city reduced to rubble by a cataclysmic sandstorm six months previously. But when a radio signal starts broadcasting from the shattered remains, a Delta Force team headed up by Captain Martin Walker is sent to infiltrate the city, find its source and locate any survivors.

Upon reaching Dubai remains, the team finds the city in the grip of a violent struggle for control, with US Army Colonel John Konrad instrumental in leading the madness.

The squad-based shooter tests players by placing them in the middle of "unspeakable depravity" where "brutal life-or-death choices take them on a journey into the heart of darkness."

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Facing enemies who are "unafraid of death" and "hell bent on destruction," players have to employ a variety of combat tactics, authentic military weaponry and the environment to survive.

Alongside its engrossing campaign mode, Spec Ops: The Line also boasts competitive and team-based multiplayer modes - including a "never-before-seen mode with unique connections to the main story."

Spec Ops: The Line is set to feature accessible combat and squad controls that allow players to get straight into the battle, armed with authentic weapons as they engage in "extremely physical" close-quarters battles.

In addition, players can rank up, personalise and customise characters from two different factions.

One of the Spec Ops: The Line key innovations is the use of 'Dynamic Sand' that allows players to thwart their enemies by causing an avalanche of sand with a well-placed shot.

But the sand can hinder as much as help the mission, so players must be aware of the consequences.

Once mastered, the ability to terraform the environment allows player to turn the tables on foes by crushing them under a cascade of sand cast down. But with sandstorms and gale-force winds to contend with, it's a powerful and unpredictable force.

With its deep, intriguing storyline and ferocious, in-your-face combat, Spec Ops: The Line looks set to become another must-have shooter from 2K Games.

• From the publisher of Borderlands and BioShock • Morality-driven gameplay • Unique terraforming shooter

EXCLUSIVE

TO GEM

Spec Ops Timeline As a medium, games excel at bringing out anger, excitement, joy, and fear in players, but very few tackle more complex emotions like guilt or self-doubt. I can only imagine what kind of morally compromising situations await further in Spec Ops

1UP

There's a genuine chance that Spec Ops may turn out to be anything but average

EUROGAMER

I promise you will be pleasantly surprised

1998: First two Spec Ops titles released on PC.

1999: Spec Ops 2 released on PC.

2000: Spec Ops comes to PlayStation and Dreamcast.

2001: Two Spec Ops titles released on PlayStation.

2002: Fourth Spec Ops title, Airborne Commando, released on PlayStation.

2005: New Spec Ops from Rockstar's Vancouver studio canned.

2009: Spec Ops: The Line announced.

2012: Spec Ops: The Line set for release on June 29th on PC, Xbox 360 and PS3.

GAME REVOLUTION The team has really nailed the atmosphere

4LOGPC

Could just be one of 2012’s sleeper hits

It’s clear that the team behind The Line has big aspirations narrative-wise, and if the beginning portion of the game is any indication, the rest should be great

GAMEHOUNDS

PIKIGEEK

TO BUY ONLINE store.gem.co.uk

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DiRT SHOWDOWN CODEMASTERS | XBOX 360, PS3 - £49.99 PC - £29.99 | 25th May 2012

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events, spanning four championship challenges. But it's not just about coming first, but also winning the adulation of the frenzied crowd at these unsanctioned race events.

Developed in-house by British racing game maestros Codemasters, the latest in the award-winning arcade driving series tasks gamers with speeding, tricking and smashing their way to podium glory.

A variety of race conditions await racers, with not only variable weather conditions playing a part, but floodlight night driving adding an extra layer of challenge to the proceedings.

Set in a wild, festival atmosphere, players will test their mettle behind the wheel in the 'Showdown' finals, as they battle head-to-head with their fiercest rivals.

Driving skills will be tested to the limit on each and every course, with ramps, multiple routes and obstacles to negotiate, while an advanced damage modelling system pushes drivers with bone-crunching, fender-bending collisions.

iRT is back - and it promises to be an adrenaline rush of speed, style and destruction.

The fourth title in the acclaimed DiRT series opts for pure pick-up-and-play appeal, with intuitive controls and three styles of action sports: Racing, Destruction Derby and Hoonigan events.

Career mode sees players enjoy a globe-trotting adventure that spans famous locations including Miami, San Francisco, London, Tokyo and many more.

Players must test themselves over 50 demanding race

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Elsewhere, innovative YouTube integration allows players to upload chaotic moments, while the new 'Showdown Challenges' lets them lay down the gauntlet to their mates in both on and off-line modes of play.

With an exciting and eclectic mix of licensed and bespoke vehicles, including saloons, muscle cars, pick-up trucks, hearses and vans, DiRT Showdown covers all tastes.

Promising a destructive brand of adrenaline-fuelled racing, DiRT Showdown is the new benchmark for thrilling arcade racing.

Meanwhile, in the Hoonigan events, gamers will be able to demonstrate their freestyle driving skills in huge freeroaming stunt parks.

In terms of multiplayer options, DiRT Showdown does not disappoint, with the promise of split-screen multiplayer, eight player online racing, as well as both on and off-line quick-fire party games.

• Demolition Derby returns to consoles • Comprehensive multiplayer options • Three modes of play, 50+ events

URE” C R E V O G TE HAN A M I T L U E “TH R MAGAZINE TOP GEA

MAY h t 5 2 T U O

© 2010 The Codemasters Software Company Limited (“Codemasters”). All rights reserved. “Codemasters”®, “EGO”®, the Codemasters logo and “DiRT”® are registered trademarks owned by Codemasters. “DiRT SHOWDOWN”™ is a trademark of Codemasters. All other copyrights or trademarks are the property of their respective owners and are being used under license. This game is NOT licensed by or associated with the FIA or any related company. Developed and published by Codemasters. Kinect, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group ” and “À” are trademarks or registered trademarks of Sony Computer Entertainment Inc. of companies and are used under license from Microsoft. “2”, “PlayStation”, “PS3”, “