Hello! I was born and raised in Reggio Calabria, I’ve always been fascinated about art and design. After moving to Milan to study Interior design I fell in love with Interaction design and I decided to do my Master’s degree at Domus Academy. I consider myself a curious and dynamic type of person. Concerning the professional area I work really well in group thanks to my emphatic and positive temper, even in stressful situations I manage to give my best.
GEMMA MUSCATELLO_INTERACTION DESIGNER EDUCATION
WORKSHOP | EXPERIENCE
Master’s Degree in Interaction design | Domus Academy
2021-2022
Bachelor’s degree in Interior design | Politecnico di Milano Final mark: 104\110
2017-2020
High school | Liceo Classico Tommaso Campanella Final mark: 98\100
2012-2017
Volunteering as part of the graphic design and media team at “Ministero Sabaoth” missionary association
2020 - Current
IlluminaMi | Interdisciplinary workshop
2020
LANGUAGES
SOFTWARE COMPETENCES Photoshop
Adobe XD
Italian : Native Language | English : Cambridge C1 Advanced
Illustrator
Figma
INTERESTS
InDesign
AutoCAD
Premiere
3ds Max
Books
Tech
Art History
Cinema
Travels
TABLE OF CONTENTS
BILLY
01
SYENERGY
02
MIDEA WORKSHOP
03
DESIGN RESEARCH
04
|COND|DIVISIONI
05
|COND|DIVISIONI outdoor
06
01. BILLY 2022
A new way for GenZ to deal with financial needs EXPERIENCE DESIGN WORKSHOP WITH BANCA INTESA SANPAOLO PROFESSORS: Silvio Cioni, Stefania Berselli WORK GROUP: Naz Ata, Jie Du, Dhanush Rakesh Parekh
The aim of the workshop was to create an innovative interaction between the bank and the newer generations. To start off the design process we carried on a phase of research to understand the needs and struggles of the young people towards the financial world. The relationship between Gen Zers, parents and money is
a rather complicated one, Billy comes in help to make communication smoother. Billy is the embodiment of money that allows young people to be understood by money instead of trying to understand it.
58 SURVEY RESPONDERS
13 PEOPLE INTERVIEWED
20% age 14-18 41% age 19-22 39% age 22-25
62% age 19-22 38% age 22-25
THE PROBLEM
Design new experiences for Banca Intesa Sanpaolo to attract & engage digital native customers in the financial world THE USERS
16-25 years old living in Europe
Scheme that represents the ralationships investigated during the research
Miro board that shows the findings of the user research
All the users interviewed were clustered based on their financial knowledge and attitude towards money. Through this process three main groups were identified. The concerns and needs of these users generated Luca, the main
User profile
user profile that guided the whole design process to find a coherent solution.
Clustering of the users interviewed
But what are the functions of Billy? Helping to manage money in a comprehensible way through clear visualizations of total balance, spending and earnings. Another tool made to help the young people to better manage money is the planning
area of the app: every need can be transformed into a goal with suggestions on how to reach them based off your financial situation. But the killer features of the app are the Parentometre and Pitch, tools that allow to ease the anxiety
perceived by Gen Zers in asking money and enable parents to enter the hidden world of the needs of their children.
02. SYENERGY 2021
A community to empower and motivate people through fitness EXPERIENCE DESIGN WORKSHOP WITH TECHNOGYM PROFESSORS: Laura Polazzi, Michele Aquila WORK GROUP: Naz Ata, Meihang Liu
Syenergy is the community area within the TechnoGym app that allows users to chat and connect, create Synchronised Workouts with their buddies and bubbles (groups), learn tips about fitness and nutrition through community recommended articles and join events organised either by TechnoGym and/or the bubbles. Syenergy offers a different solution than any other market contender by allowing multiple users in different environments to share a fitness experience while
working seamlessly with the TechnoGym ecosystem. This Synchronised Workout solution encourages people to complete their workout sessions by creating a supportive environment through interactive tools, such as push to talk button or chat, sharing photos and quick reactions, immersing them in this shared experience.
Miro board that shows the findings of the user research
THE PROBLEM
Create an holistic solution able to guide users in nutrion, in behavioral change, in mindfulness for Technogym THE USERS
Fitness beginners and less performing people
Clustering of all the users interviewed
1 Shared workout 2 Select a workout buddy 3 Choose the type of workout
Use case scenario, Personas
The concept for the Syenergy project is to add on the already existing Technogym app the new section through the use of a floating button that can lead the user directly to the Syenergy community from
1.
every tab of the app. Once inside the homepage all the essential features are easily accessible: shared workouts, most recent chats and upcoming events.
PRIMARY SKETCH
2.
WIREFRAME
3.
FINAL INTERFACE
APP FEATURES 1 Syncronized workouts 2 Scheduled workouts 3 Shared photo and chat 3 Shared workout stats
03. MIDEA WORKSHOP 2022
Innovation for the 2030 home TANGIBLE INTERACTIONS, PRODUCT STRATEGY AND ENVISIONING PROFESSOR: Andrea Piccolo WORK GROUP: Ji Youn Woo, Camila Sánchez
What will be the major shifts in economy, lifestyle and society in 2030? The workshop with Midea aimed to try to give an answer to this questions in particular regarding to the future of the Smart Home. The research process started from a framework to analyze the major trends in the future society, especially focusing on the fastpaced mobility and digital nomads that are already a part of today society. Another area of research regards the different ways technology will probably develop leading to a more proactive tech that can bring an improved holistic wellness for its users. Technology used to improve the human experience and facilitate the flexibility of the future word.
Mindmap, Personas, Case studies value map
04. DESIGN RESEARCH 2022
A research on the digitalization of Italian healthcare and prevention system DESIGN RESEARCH METHODS AND TOOLS PROFESSORS: Ilaria Scarpellini, Emanuele Gandini
RESEARCH PROCESS
Why do Italians still ring their doctor? 1. Secondary research 2. Quantitave research (survey) 3. Qualitative research (interviews) 4. Data synthetis and clustering
Cover of the article published on Medium, Link to the article
The best advancement for healthcare is not just treating those who are already sick but to educate and give the right tools to the citizens in order to prevent the illness before it occurs. The prevention system in Italy is strictly connected to the national healthcare system. This research explores the different ways the Italian citizens connect with the healthcare and prevention system. After a first phase of
Personas
desk and secondary research to truly have a clear idea of how the whole system works, the primary research started. The first activity carried out was an online survey spread through social media, once the data were collected they were analyzed and visualized in some data visualization that can help the readers of the research to understand correlations and differences in the
information collected. Once this phase was completed some of the people that took part in the survey were called to an interview. From this qualitative part of the process a lot of insights were collected and clustered to generate the archetypes of the citizens interviewed. All this process with the findings and intuitions generated by the research were published in a detailed article on Medium.
Major touchpoints to book appointments
Perception and communication about prevention
Preferred media and means of communication
Data visualization of the results of the survey
05. |CON|DIVISIONI 2019
Thoughtful interior design for an Alzheimer day care center FINAL SYNTHESIS DESIGN STUDIO PROFESSORS: Alessandro Biamonti, Christian Galli, Silvia Maria Gramegna, Andrea Manfredi WORK GROUP: Elena Scanavino, Eleonora Stucchi
Visualization of the relax area
Condivisioni is the interior project of the dining area of Grace a Day Care Center for people with Alzheimer’s Disease. This name in Italian symbolically means a space for conviviality that thanks to movable partitions can also become a private place according to the needs. Following the approach of Grace center to its guests the concept is all about creating a friendly space that doesn’t only meet all the safety requirements and guidelines but also focuses on aesthetic
values. The old approach to designing interiors for Alzheimer usually only keeps in consideration practical aspects, this leads to spaces that mostly look like a nursery or an hospital. Through a grid structure that incloses all the room the open space dining area can be separated in smaller nests contained by parting made of soundproofing material. Along the walls art created by the guests is displayed to give the right relevance to the activities and skills of the center’s guests.
THE PROBLEM
Designing a beautiful and functional space for people affected by Dementia and Alzheimer’s Disease that celebrates people without diminishing their value. THE USERS
People affected by Dementia and the staff of the day care
CO N D
IO N IVIS
E
AREA OF INTERVENTION Figino Alzheimer Village, Milan
Lower grid
Upper grid
Soundproof panels
Axonometries of different areas of the space
Interior visualization of different areas of the space
06. |CON|DIVISIONI outdoor 2020
A structure to allow elderlies with Dementia to enjoy the outdoors FINAL SYNTHESIS DESIGN STUDIO PROFESSORS: Alessandro Biamonti, Christian Galli, Silvia Maria Gramegna, Andrea Manfredi WORK GROUP: Elena Scanavino, Eleonora Stucchi
The grid structure designed for Grace is modular and adjustable to multiples scenarios, |Con|divisioni outdoor is the natural development for the project. The research says that spending time sorrounded by nature is beneficial for people with Dementia or Alzheimer. The project creates a space dedicated to day care guests where they can experience nature and outside spaces safely and comfortably, protected by inconviniet external agents like direct sunlight. This was the main focus of my final thesis.
The covering part of the structure plays an important role controlling streams of air and sunlight. It consists in three separate layers, the top one made of PVC material that blocks UV rays and allows air to flow. The two bottom one are made of perforated aluminum. The two levels of covering crossing each other create a beautiful Moiré effect with a floral pattern. All this layers interacting with sunlight during the day create unique atmospheres according to different times of the day.
Study of the airflows and focus on the covering layers
THANK YOU!
CONTACTS EMAIL: gemma.muscatello@gmail.com
Linkedin: Gemma Muscatello