PROCESS BOOK
ZORA BOWENS - PROFESSOR KEATING - PHOT 254
Table of Contents
C TABLE OF O 1. Company Overview and Campaign Concept N 2. Brand Aesthetic T 3. Crew List. Makeup, Hair, Clothing Styling E 4. 5. Shot List N 6. Shot 1 T 7. Shot 2 Shot 3 S 8. 9. Shot 4 10. Shot 5 11. Shot 6 12. Shot 7 13. Shot 8 14. Shot 9 15. Shot 10 16. Shot 11 17. Website Article Mockup with Editorial Writing 18. Credits
COMPANY OVERVIEW
Hypebeast, also known as HBX, is a conglomerate of 4 main channels.
Hypebeast Magazine, HBX (clothing sale platform, Hypebeast, and Hypebae (both web news outlets). Hypebeast is the pinnacle of streetwear; giving viewers and consumers the latestest of streetwear news and clothing.
CAMPAIGN CONCEPT
I think it’s important to note that hypebeast breaks the bounds of
gender often times because streetwear can be seen as very unisex. However, I think that Generation Z pushes the bounds even more. So, for this concept, I’m creating an editorial for thier “Journal” section on thier website where they showcase editorials created for specific articles. Generally these articles are about new releases, reminding people of the various brands they offer, and offer styling inspiration. For this concept, I’ve given myself the task of producing an editorial shoot for an article that will be written about “cross-shopping”. Encouraging consumers to check both categories for thier purchases. Featuring male and female models together (rare for HBX) and duality in outfits and makeup.
B R A N D
Brand Aesthetic Photos
A E S T H E T I C
MUA M O D E L S
Griffin Day
BACKUP MODEL
MAKEUP STYLE
HAIR STYLING
Light Colors with bold black eye accnts
Messy or perfectly straight
CLOTHING STYLE
Streetwear, black, color accents, clunky shoes, jewelry
SHOT LIST:
1. Aidan and Lina (1 Outfit Set) 2. Aidan and Lina (1 Outfit Set/ Swap Outfits and Change Styling) 3. Close ups w/ Aidan and Lina, Shoes, No Face 4. Close up w/ Nikita and Griffin, Torso, No Face 5. Nikita and Griffin (1 Outfit Set) 6. Product Shot 7. Product Shot 8. Product Shot 9. All Together 10. All Together Close up 11. Nikita and Griffin (Swap Outfits)
EDITORIAL MOCKUP
“New Deliveries: Heron Preston SS19 ‘En Vogue’ Collection.” HBX, hbx.com/journal/2019/3/heron-preston-ss19-en-vogue-collection-new-deliveries. “New Arrivals: Alexander Wang.” HBX, hbx.com/journal/2019/3/alexander-wang-new-arrivals. “Introducing: Marine Serre SS19 ‘Hardcore Couture’ Collection | HBX Journal.” HBX, hbx.com/journal/2019/3/marine-serre-ss19-collection. “Focus: Luxury Sneakers | HBX Journal.” HBX, hbx.com/journal/2019/2/versace-maison-margiela-prada-alexander-mcqueen-ss19-luxury-sneakers. “Coming Soon: Girls Don’t Cry x Helinox Nylon Pouch.” HBX, hbx.com/journal/2019/3/girls-dont-cry-helinox-nylon-pouch-coming-soon. Bowens, Zora. “Makeup Mood Board.” Pinterest, 4 Apr. 2019, www.pinterest.com/zorabowens/makeup-mood-board/. Bowens, Zora. “Hair Styles.” Pinterest, 4 Apr. 2019, www.pinterest.com/zorabowens/hair-styles/. Bowens, Zora. “Clothing Types.” Pinterest, 4 Apr. 2019, www.pinterest.com/zorabowens/clothing-types/. “43 Chunky Shoes For You This Winter.” Pinterest, www.pinterest.com/pin/841821355324122492/. “2019 ‘Tranquil Fluidity’ Editorial | HBX Journal.” HBX, hbx.com/journal/2019/3/misbhv-alexander-wang-tranquil-fluidity-editorial.
CREDITS AND WORKS CITED
Photographer and Editor: Zora Bowens MUA and hair stylist: Victoria Long Models: Aidan Kam, Lina Harin Yoo, Nikita Jensen, Griffin Day Assistance: Manuela Duran, Justin Fernandes