WATCHING
LIKE EVERYONE’S
TABLE OF CONTENTS 1. BRAND OVERVIEW 2. BRAND AESTHETIC 3. BRAND CONCEPT/ MY CONCEPT 4/5. INSPIRATION 6. STYLING 8-23. PHOTOGRAPHY 24. CREDITS
A L L E N
T R O Y ABOUT TROY ALLEN Troy Allen is located in Savannah, Georgia. His concept seems to revolve around a fantasy or dream-like state. Everything seems to be muted or pastels with a sense of love and romance.
B R A N D A E T H E T I C
PASTEL PARADISE
DREAM LAND
LOW SATURATION
F A N T A S Y
MY CONCEPT My concept is to continue with this idea of love and fantasy; using a similar color treatment. However, I want to photograph models on the streets or in public spaces super styled. I want them to be the fantasy in the reality we live in.
I N S P I R A T I O N
TROY AND CALI
STORY TIME
The first time I saw Troy was at a club. The star of the show, dancing in this huge pink dress made of tulle. It was huge, he was bigger than life and he seemed to be a fantasy in contrast to what was around him. The second time I met and hung out with Troy was with Cali, his best friend. Again, both in these huge tulle dresses in lime green; dancing in the middle of the floor like the world was theirs and “normality� was irrelevant. Which I agree with. This is the main inspiration for the idea to shoot highly styled people on the streets, amongst those who are not living the fantasy.
H O L D U P B E Y O N C E
Musical Inspirations
“Dance like no one’s watching” “Dance like everyone’s watching.” Because they are and you shouldn’t care if they’re watching or not. And they wish they could be as free and fearless. Un-trapped by anxiety, pain, or societal pressures. Inspire them to take any negative memories or emotions, write it down, rip it up, throw it like confetti. LIKE EVERYONE’S WATCHING
S T Y L I N G
MAKEUP: Natural
HAIR: Colored
MODELS
CLOTHING: Tulle Dresses
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READY? SET GO!