Affordable Generic Medicine Store Generilife is committed to raising patient awareness about generic medicine stores through counseling and a variety of promotional ways using a variety of mediums such as audio, video, print, workshops, seminars, etc., so that needy Indians can benefit from quality medicines in affordable Generic Medicine stores and thus they can save their hard earned money. A pharmaceutical company develops new medicine as brand-name drugs under patent protection that incur significant costs on research and development and include further spending on advertising. This in turn protects the pharmaceutical company from investing in medicine development by giving it the sole right to manufacture and sell a brand-name medicine when a patent is applied. All of this leads to huge costs that are usually taken out of the patient's pocket.