Generic Pharma: Generic Medicine in India A Generilife Pvt. Ltd. is a generic pharma that is manufactured in the same way as a pre-marketed brand-name drug, such as pharmacology, safety, potency, route of administration, quality, performance characteristics, and purposeful use. This similarity helps to show bioequivalence, i.e. a generic drug works in the same way and offers clinical benefits like brand name medicine. In other words, you can take generic medicine as a substitute for its brand-name area. Any generic medicine should be treated in the same way as a brand-name drug in the body. It should be similar to the brand-name drug in dosage, form, and route of administration, safety, effectiveness, potency, and labeling (with a few limited exceptions). It must meet the same high standards of quality and manufacturing as the brand-name product, and must be of the same quality, taken and used in the same way. This standard applies to all common medicines.