Brand & Marketing Guidelines 2018
Contents vLook & Feel of Content vBrand Identity Colors vLogo Mark vLogo with Registered Trademark vLogo with Registered Trademark and Subline Contact: UpLyftt Inc. www.uplyftt.com Geneviève Nixon-Weems Co-Founder & CM O 240-353-6956 Genevieve@ uplyftt.com
Look & Feel of Content
UpLyftting Our Global Community
Font (Avenir) Avenir Roman (Primary Font) Avenir Black (Logo & Subline Font) • Avenir Light • Avenir Light Oblique • Avenir Book • Avenir Roman • Avenir Book Oblique • Avenir Oblique
• Avenir Medium • Avenir Medium Oblique • Avenir Black • Avenir Black Oblique • Avenir Heavy • Avenir Heavy Oblique
Brand Identity Colors
Brand Identity Colors Tertiary Color
Primary Background
Primary Color
Secondary Color
Alert Color
Warning Color
Base Text
Hex # 6E50A1
Hex # FFFFFF
Hex # 41B1E1
Hex # F7A22B
Hex # ED4038
Hex # FF8537
Hex # 262526
Logo Mark
Logo with Registered Trademark
Logo with Registered Trademark and Subline
Contact: UpLyftt Inc. www.uplyftt.com Geneviève Nixon-Weems Co-Founder & CMO 240-353-6956 Genevieve@uplyftt.com