What is GENEX? The Annual Meeting Version By Terri Dallas, Vice President of Member Relations, GENEX
The 2019 GENEX annual meeting held Jan. 22-23 in Bloomington, Minnesota, was a perfect example of what GENEX is and what GENEX stands for. The annual meeting is about beef and dairy producers. It’s about cooperative members, delegates and alternates. It’s about sharing the results of the previous year and plans for the future. It’s about learning, providing input and making a difference. It’s also about talking to producers from all over the USA with the same challenges. It’s about making new friends and visiting with old friends. It’s about sitting back, relaxing, laughing and having fun. And yet, it’s more. It’s about being a cooperative. It’s what GENEX is. It’s hard to talk about the annual meeting and not reflect on the quality of the breakout sessions and speakers. In a presentation by Jeff Swenson, Vice President of Beef Marketing, Sales and Product Development, and Brad Johnson, Director of Beef Genetics, delegates
26
//
HORIZONS
The annual meeting provided delegates the opportunity to learn about the array of new herd care line products available from GENEX.
and alternates heard firsthand how GENEX Beef is growing and changing to meet market demands. Luncheon speaker Amberley Snyder brought the crowd to their feet at the conclusion of her very timely and touching talk, “There is No Future in Giving Up.” Delegates and alternates also had the chance to visit with GENEX product experts about the reliable
Herd Care Line products such as Push™ calf nutritional paste and new colostrum products from URUS partner SCCL. Your cooperative is proud to be known for innovation through the development of many industry firsts. Annual meeting attendees got an in-depth look at some of the newest GENEX ideas, including the features and future vision of the GENEX Beef
