2025 Beef Sire Directory

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Beef Sire 2025Directory

Inside this Guide

Welcome to the 2025 GENEX Beef Sire Directory! Throughout this directory you’ll find elite bulls, management articles and herd care products to help take your herd to the next level.

What you need to know as you browse this directory:

QR Codes

Scan the QR code next to each bull to see full sire information, view bull videos, get up-to-date EPDs and purchase online. The QR codes on other pages give you the chance to learn more, shop now and more. (Purchasing online available in the U.S. only.)

When you see this designation, it means the bull is available in GenChoice™ sexed semen. Contact your GENEX representative for more information or to place an order for sexed semen.

Your GENEX team proudly serving you!

Cody Sankey Senior Director of Beef Programs

517.749.5556 csankey@genex.coop

Brad Johnson Director, Beef Genetics 715.498.9328 bjohnson@genex.coop

Courtney Stelzer Beef Program Coordinator 920.590.1262 courtney.stelzer@genex.coop

Building the Herd of Tomorrow, Together

As we look ahead to 2025, our focus is to provide you with the genetics that not only produce daughters that build a durable cowherd for your future but also sire sons that drive profitability in any market. Throughout this sire directory you will find a remarkable lineup of bulls that embody our Cow Sense & Science philosophy, providing you with cattle that exhibit real-world worthiness. This powerful combination of industry-leading, proven sires and rising stars are poised to make both an immediate and longstanding impact in your herd.

Bulls with this designation have a PregCheck™ fertility ranking of 100 or higher. Use these bulls confidently to increase pregnancy rates. See page 53 for more information on the importance of sire fertility and GENEX PregCheck™ fertility rankings.

Our Cow Sense & Science philosophy is more than mere words; it’s our heartfelt dedication to your success as a modernday rancher. Learn more about Cow Sense & Science on page 44.

With the nation’s cowherd in a phase of rebuilding, we are committed to offering sires that deliver lasting value to your operation. Our sales team—comprised of dedicated, knowledgeable employees and distributors across the country—stands ready to support you in achieving breeding success. Their passion and expertise play an essential role at GENEX and for each producer they work with, and we thank them for their unwavering contributions. Please do not hesitate to reach out to our team members for help in building your future herd.

The year ahead promises to be one of the best in the cattle industry. To all the hardworking cattlemen and women we have the privilege of serving, we extend our heartfelt thanks for placing your trust in GENEX. It is an honor to partner with you, and we look forward to supporting your operations in 2025.

Here’s to a year filled with health, success and prosperity for all.

- Cody Sankey, GENEX Senior Director of Beef Programs

Territory Sales Managers

Find your GENEX Territory Sales Manager by using the color-coded map and contact list below.

Zane Barragree 406 425 1720 zbarragree@genex coop

Gail Rippe 308 340 8345 grippe@genex coop

Customer Service 888 333 1783 info@genex coop

Tammy Wallace 417 592 0145 tamra wallace@genex coop

Jason Crowe 859 582 0761 jcrowe@genex coop

www.genex.coop

GENEX Beef Distributors

Alabama

Bryn Butler, Owens Cross Roads

256.603.2980

gdfmcattle@gmail.com

Ben Bradley Ballard, Slocomb 334.726.4765 bballard2284@gmail.com

Arizona

Arizona Mobile Vet Practice LLC

Dr. Chris Burrows, Chandler 480.231.0468

drburrows@arizonamobilevet.com

Arkansas

Ricky White, Romance 501.940.6954

rckcattlecompany@yahoo.com

Joel Cooper, Hackett 479.252.0570

coopercattle@gmail.com

Tommy Brown, Eudora 870.355.7479

B4farmranch@yahoo.com

Colorado Grant Segelke, Merino 970.370.3232 gsegelke.genexbeef@gmail.com

Loutzenhiser Cattle Services LLC

Dallas & Meghan Loutzenhiser, Flagler 970.302.9804

loutzenhisercattleservices@gmail.com

Joaquin Valdez, La Jara 575.779.8354

valdezj4040@gmail.com

Georgia

Custom Cattle Works LLC

Romaine Cartee, Portal 912.531.0580 romainecartee@gmail.com

Noel Kurt Childers, Barney 229.561.3466 kurtchilders247@gmail.com

Idaho

Justin Holloway, Roberts 208.313.1949 hdcattleco7@msn.com

Dallan Johnson, Emmett 208.989.1378 cows4johnson@gmail.com

James M Anderson Jr, Gooding 208.280.1505 alherefords@gmail.com

Mountain River Veterinary Hospital

Carolyn Waddoups, Rigby 208.745.5003 ggmrvh@gmail.com

Illinois

Schleich Cattle

Tyler & Cassie Schleich, Monmouth 309.335.3939 schleichcattle@gmail.com

Chad Hoffman, Colfax 309.838.4929 hoffmanchad84@gmail.com

Indiana

Kevin Swaim, Marshall 765.366.9011 keswaim@sbcglobal.net Donor Solutions Inc

Austin Wolf, Rensselaer 517.401.0370 donorsolutionsinc@gmail.com

Streamline Genetics

Alex Cosgray, Monticello 765.490.6286 streamlinegenetics@gmail.com

Iowa Christopher Larkin, Ottumwa 641.777.8498 larkinbeef101@gmail.com

Ricky Coffman, Douds 641.919.4077 rcoffman414@gmail.com

Kenny Beason, Bedford 712.370.3180 beasonranch36@gmail.com

Jared Bielenberg , Coon Rapids 515.620.6881 jmberg2018@gmail.com

Kansas

Lane & Tina Terry, Phillipsburg 785.302.1625 tarrowcattle@gmail.com

Shane Schaake, Manhattan 785.456.5014 sschaake@outlook.com

SMM Cattle Co LLC

Susie Mackey, Stilwell 816.589.0568 smmcattle@gmail.com

Ed & Jennifer Durst , Morrowville 785.541.0248 edjendurst@jbntelco.com

Jerry Barnett , Sedan 620.550.1349

H Keith Taliaferro, Effingham 913.370.0753 taliaferro@rainbowtel.net

Lewis Genetics, Grinnell 785.824.3465 lewis_hayden@yahoo.com

Ben Simon, Girard 620.395.2002 bensimonlivestock@gmail.com

Cody & Ashley Bornholdt , Inman 620.242.3574 cabornholdt@gmail.com

Find your GENEX representative below to contact them regarding bull selection, breeding strategies, A.I. service, herd care products and more. If you do not see a distributor listed near your area, reach out to your GENEX Territory Sales Manager listed on page 3.

Mississippi

Elite Genetic Services

Tyler Diffey, Lexington 601.720.3634

tddww25@yahoo.com

Missouri

Wallace AI Services, Stotts City 417.592.0145

wallacecattleco@gmail.com

Brent Murphy, Houstonia 660.287.7727 dmurphy@iland.net

Bub Ag Services LLC

Daniel Ulmanis, Koshkonong 417.280.0282 bubagservices@gmail.com

Preston Graves, Chillicothe 660.973.2879 gravescattleco@gmail.com

Wes Mobray, Salem 573.247.2788 wesmobray@yahoo.com

Cameron Locke, Stockton 417.830.5907

cedarcreekvetsllc@gmail.com

John Richard Fox , Memphis 660.341.2324 milkjersey92@gmail.com

Jordan Deterding , Milan 660.973.0060

Adrianfarms.jordan@gmail.com

Jacob Schwartze, Meta 573.301.0419 jtschwartze@yahoo.com

Montana

Ty Jones, Miles City 406.951.4221

jonescattleco@hotmail.com

Kevin Sedgwick , Park City 406.698.9916 dsedg@live.com

Chris & Sharee Sankey, Council Grove 620.343.0456 sankeys6nranch@yahoo.com

Apogee Animal Health Inc

Aaron Schaffer, Sabetha 785.285.2622 admin@apogeeanimalhealth.com

Rock’N Livestock Services

Craig Sheppard, Leoti 620.874.0883 ljranch@ksu.edu

Barrett Cattle Payden Barrett, Grantville 785.318.2004 payden@barrettcattle.com

Kentucky

Derek Brown, Walton 859.322.2757

derek.brown@kenton.kyschools.us

Lance Fisher, Falmouth 859.394.5554 lance_fisher@yahoo.com FSN Cattle Solutions

Joshua Nunn, Upton 270.872.3579 fsnbreedingsol@hotmail.com

Minnesota

Daniel Folkerts, Jasper 507.215.1909 evfm@frontiernet.net

Jesson Delfs, Hardwick 507.220.3005 jessondelfs@gmail.com

Rokala Cattle Company LLC

Amanda Rokala, Motley 320.583.7737 rokalacattleco@gmail.com

AI Solutions

Lorie Dunagan, Whitehall 406.490.1060 aisolutionsmt@gmail.com

Jason McNally, Sidney 406.489.0704

irishmcnally@hotmail.com

Shawn Dennis McGinley, Bozeman 406.570.8065 mcginley2019@gmail.com

Jeff Flesch, Shelby 970.290.4353 jeffflesch@aol.com

Steven Lund, Wibaux 406.588.3631

lundbbar@midrivers.com

Duane Frehse, Lewistown 406.366.6912

duanefrehse@gmail.com

Troy Alan Nagle, Lindsay 406.939.2784

troynagle@hotmail.com

Tenadore & Elin Kittelmann, Ekalaka 406.975.8888

ekittelmann@hotmail.com

Universal Semen Sales Inc

Chase Mury, Great Falls 406.453.0374

chaseuniversalsemen@gmail.com

Nebraska

Brandon Miller, Merna 308.870.1518

brandon.miller3621@gmail.com

Jeff Erickson, Wallace 308.387.4325

nailsvet@yahoo.com

Republican Valley Animal Ctr P C , Alma 855.855.7822

dneilson@repvalleyanimal.com

Eastside Animal Center, Gothenburg

308.537.7549

taryn@eastsideanimalcenter.com

Luke Kovarik , Ord 308.750.6154

lkovarik@hotmail.com

Matthew Dolezal, Rushville 308.360.0368

dolezal.angus@gmail.com

Green Valley Veterinary Service PC

Nick Buschkamp, Crofton 402.388.4343

nbuschkamp@gpcom.net

Jeffrey Meradith, York 402.362.2471

jeffmeradith@gmail.com

Soapweed Cattle Service LLC

Nicholas Schilling , McCook 308.340.2717

soapweed.cattle@gmail.com

Ben McCall, North Platte 308.530.5851

mccallben86@gmail.com

Nicholas Waldo, Chambers 402.340.5552

nicholaswaldo96@gmail.com

Dry Creek Cattle Co LLP

Brett Larson, Ravenna 308.380.4081 drycreekcattlene@gmail.com

Eldon Starr, Stapleton 800.535.6173 bullbarn@bullbarn.com

New Mexico

Candy Trujillo, Capitan 480.208.1410

crtangus@gmail.com

Bar SL Veterinary Services LLC

Dr. Sarah Loya, Stanley 505.934.0163 Slvetservices@gmail.com

North Carolina

RWN Ag Enterprises

John Baltzell, Bath 252.565.3745 jbaltzellfff@gmail.com

North Dakota

Cut Bank Creek Service & Supply LLC

William Metzger, Towner 701.389.7661 cbcsands@gmail.com

Robert White, Bowman 701.523.6238 bowgrain@ndsupernet.com

Lucas Vangsness, Leonard 701.388.7693 lucas.vangsness@gmail.com

TK Veterinary Service PC

Travis Kuhlka, Glen Ullin 701.390.4382 tklivestock@gmail.com

Ohio

Adam Hall, Hillsboro 740.336.8142 adamrhall02@gmail.com

Oklahoma

James Shropshire, Indianola 918.617.4268 jamesshropshire62@yahoo.com

Bobby Robertson II, Tahlequah 918.822.0020 robertsoncattle@icloud.com

V5 Livestock Services LLC

Don Vick Sr, Seminole

405.880.4205

donv5@att.net

Ellis County Animal Hospital, Shattuck

580.938.2962

elliscah@pldi.net

Jeff Pollock , Taloga

580.922.5629

pollockdvmgenex@gmail.com

Kelly Albrecht , Wapanucka 580.380.2066

albrechtranchangus@gmail.com

Kent Mindemann, Apache 580.450.1735 kamindemann@gmail.com

Nick Risley, Lone Wolf

580.395.0524 risley_n@yahoo.com

Matt Myers, Edmond 405.315.7258

myerscattleservices@gmail.com

Adams Breeding Services LLC , Shattuck

806.255.0594

adamsbreedingservices@gmail.com

H II Livestock Services LLC

Jay W Henricks III, Big Cabin 580.254.1876

h2livestockservices@gmail.com

Oregon Robert Buchanan, Klamath Falls 541.281.3557 buchananangus120@gmail.com

Ferguson Farm & Cattle Services

Justine Buchanan, Madras 503.209.7658 fergusonfarmandcattleservices@ gmail.com

Joshua Brown, Newberg 503.351.6907 joshbrown2013@hotmail.com

Brad Armstrong , John Day 541.620.2007 bradjarmstrong@gmail.com

Pennsylvania

Mikayla Donnell Snyder, Titusville 814.882.1325 srdshowstock@gmail.com

South Dakota

Kody Steinbrecher, Nisland 307.290.0821 wyoming74@gmail.com

Keith Perli, Piedmont 605.381.1165

perli.angus@aol.com

Block Cattle Services LLC

Ross Block, Midland 605.515.1843 blockcattleservices@gmail.com

Anne Jo Erdmann, Leola 605.380.4434

erdmannangus@valleytel.net

Austin Dockter, Milbank 605.949.0281 dockter_4@hotmail.com

Justin Helland, Ellendale 605.329.7552

jhelland33@gmail.com

Milliron LLC

Nicholas Wolf, Avon 605.840.1715 wolf@goldenwest.net

Leroy N Ness Jr, Kimball 605.680.2778 nlazylranch@midstatessd.net

Warren Ranch Cattle Services

Duke & Marjean Warren, Kimball

605.730.0863 wildriders6@yahoo.com

Troy Forbes, De Smet 605.530.4764 forbes_gelbvieh@hotmail.com

Kevin Hulm, Trail City 605.230.0702 khulm21@hotmail.com

Dawn Letellier, Norris 605.441.4089

dawn.letellier@gmail.com

Ross Beeson, Dante 605.491.1998 ross_beeson@hotmail.com

Deans AI Service Inc

Robert Merten, Lemmon 605.920.0256 breederbob@gmail.com

Kyler Johnson, Baltic 605.941.7245 kylerjohnsoncattle@gmail.com

Ryan Effling , Clear Lake 605.881.7690

Ryan.effling@gmail.com

Ryan Ollerich, Clear Lake 605.759.6405 rjollerich@gmail.com

Kyle Zubke, Waubay 605.590.0828 kylezubke@yahoo.com

Tennessee Dakota Brasher, Bath Springs 731.549.7816

Dakota.brasher@decaturschools. org

Ashley McDougal Ingram, Pulaski 931.309.9943 ashleymdvm@yahoo.com

Jim Walter, Greeneville 423.470.1461 walterscattle1981@gmail.com

Hodges AI Service

John Hodges, Bulls Gap 423.736.8839 john.hodges@tn.gov

Top Tier Livestock Services

Emily Ivey, Louden 865.254.2998

toptierlivestockservices@gmail.com

Texas

Agrimark Genetic Services, Kingsbury 512.787.0659 reagan@agrimarkgenetics.com

Genesource LLC

Dave Allan, Nocona 979.289.0208 dave@thegenesource.com

Stone Kirk , Nacogdoches 936.556.3534

Roger West Consulting LLC

Roger West, Stephenville 254.434.1095 rogerwestconsulting@gmail.com

Ben Spitzer, Roanoke 864.723.3779

Ben.spitzer@outlook.com

Paragon Cattle, Cisco 319.240.7449

amanda@paragoncattle.com

Double Bar F Livestock LLC

Bradley Franke, Brownfield 806.778.1668 Franke.bradley5@gmail.com

Michael Denton, Prairie Hill 254.717.8893

mdentn56@gmail.com

Bovine Elite, College Station 903.453.4327 ashley@bovine-elite.com

Utah

Layne Miles, Altamont 435.823.3277 mileshighangus@yahoo.com

Cattle Call Consulting Supply & Genetics

Bryce Roholt, Nibley 435.452.2508 roholt.b@gmail.com

Virginia

Tom McCall, Greenville 540.292.0192 mclivestock@gmail.com

Smith Reasor, Rural Retreat 276.620.3123 smithreasor62@gmail.com

Washington

Cassie Berryman, Soap Lake 509.771.1106 berrymanbreeding@gmail.com

WJ Genetics

Wilson Ashton, Chattaroy 208.982.8824 washton49@gmail.com

Double G Farms LLC

Michael Garrett, Oroville 509.560.9472 michaelwgarrett5595@gmail.com

West Virginia Mansfield Leeson, West Union 304.677.7904 Leesonsai@zoominternet.net

Wyoming

Taylor Lisco, Douglas 307.359.2707 taylor_lisco_32@hotmail.com

Dudley Booth, Torrington 307.532.6207 dbooth@scottsbluff.net

Abby Huston, Wheatland 307.761.3913 abbyhuston.cowpokes@yahoo.com

Stewart Kincaid, Sheridan 406.679.1035 liz@sheridanmedia.com

Natalie Dobson, Burlington 307.250.3436 hanging2cross@gmail.com

Luke Kovarik Named GENEX Beef Distributor of the Year

A dynamic leader in the beef industry with a passion for cattle genetics and helping ranchers succeed, Luke Kovarik of Ord, Nebraska, rightfully earned the honor of the 2024 GENEX Beef Distributor of the Year! With deep roots in agriculture and a lifelong commitment to the industry, Luke has transformed his extensive knowledge into a thriving business and a successful GENEX beef distributor.

Explore Luke’s journey from a young ag enthusiast to a respected expert in cattle genetics and breeding strategies. Discover how his partnership with GENEX, driven by a shared philosophy of Cow Sense & Science and quality genetics, helps ranchers like you create cattle that excel in real-world conditions. Plus, learn about the meaningful relationships he builds with ranchers, emphasizing collaboration for long-term profitability.

Congratulations to These Fellow GENEX Beef Distributors! Hats off to these individuals for their outstanding achievements as GENEX Beef Distributors throughout 2024!

Biggest Sales Growth Ryan Ollerich, South Dakota

Outstanding Customer Service

Matt Dolezal, Nebraska

Rookie of the Year

TK Vet Clinic, North Dakota Riding for the Brand Tyler & Cassie Schleich, Illinois

Distinguished Service Rick Coffman, Iowa Scan the QR code to read the full story!

Dominating EPDs & legendary cow power with unmatched performance & unrivaled presence.

Top-end EPDs and index excellence. Cow power at its best backed by the great T220.

Impressive look with added power & substance.

of Ellston K08, Full Sister
Erica of Ellston T220, Dam
Oaks Erica J27, Maternal Sister
Oaks J106, Full Sister
MUSGRAVE

NORTH STAR

The ultimate combo of performance & quality.

Striking good looks, outstanding genetic value & cow-power pedigree. Unique combo of calving ease, growth, convenience traits & marbling. Progeny have an eye-catching look with added muscle.

Bear Mtn Forever Lady 0579, Dam Bear Mtn Forever Lady 7833, Grandam Bear Mtn Eisa

Riveting power & mass rarely seen in the breed!

Top 1% $Maternal & $Combined.

Will produce daughters with exceptional production potential and sons with high-level customer satisfaction.

Backed by females with superior fertility & structural integrity.

TOP GUN

Unstoppable power, elite genetics & proven results.

One of the most massively constructed bulls in the top for $C.

Rare combo of elite HP, Claw, Angle, Marbling & REA.

Standout progeny in many of the country’s top herds!

Baldco Patricia 104, Daughter
Baldco Queen Lass 234, Daughter Baldco Queen Mother 84, Daughter 274, Son

GREAT LAKES

The ultimate blend of index merit, foot quality & performance!

Highly coveted young performance bull.

Sports an elite combo of $M and $C with a uniquely crafted pedigree.

Top-shelf carcass merit, foot quality & body mass with almost unlimited mating possibilities!

Designed for durability!

Cow-maker

Powerful growth, maternal excellence & progeny built for performance.

A must-use bull and one of the top sellers at GENEX!

Growth, substance & maternal prepotency from a great cow family!

Progeny are high-octane growth cattle with depth & rib shape and an easy-fleshing look.

S Architect L27, Son
S A V Arithmetic 3204, Son Linz 2723, Daughter
S Architect L86, Son

Exceptional eye appeal, superior structure & consistent quality in every progeny.

Sires cattle with outstanding eye appeal & structure.

The genetic consistency to create quality progeny in all aspects!

Combines pedigree, phenotype & excellent data.

Angus Ranch, MT; TC Ranch, NE; 4M Angus, NE; Wilmouth & Sons, MO; Conley Cattle, OK; GENEX, WI

Tehama Justification M316, Son
Tehama Justification M055, Son
Sankeys BMH Sandy 4144, Daughter Boyd Abigale 9056, Dam

Add pounds & power with proven fertility & longevity!

Impeccable foot quality, structure & eye appeal.

Has the documented fertility & longevity through his cow family.

Progeny adds more pounds to the scale at weaning time & do so in a thick, attractive package.

Son
Deep Creek Rain Lass 013, Dam
Erica of Ellston C54, Daughter
Hoover Legitimate C49, Son
Owned By: Hoover Angus Farm, IA; Moon Creek Farms, IA; HanSine Ranch, SD; Deep Creek Angus Ranch, SD

Unmatched maternal strength powered by the iconic Donna line!

Phenomenal body capacity & fleshing ease with Angus breed character.

Backed by the incomparable Coleman Donna cow family.

Progeny reports are outstanding - calving ease, calf vigor, body & thickness!

Coleman Donna 0153, Dam Coleman Donna 8147, Grandam Janssen Elba 4006, Daughter Janssen Emblynette 4012, Daughter
Owned By: Coleman Angus, MT; Janssen Angus, IA; Marshall & Fenner, MO; GENEX, WI

Calving ease meets growth & power!

Flawless eye appeal, excellent feet & perfect structure. Fresh genetics backed by a rock-solid foundation. Blend of management traits with calving ease & growth.

E 1418, Dam

BAR NONE

The pinnacle of perfection: elite genetic predictions & unrivaled pedigree!

Visual quality, genetic predictions & powerhouse pedigree.

Top 1% for $M and backed by the great HA Rito Lady 3839!

The most complete bull raised at Hoffman Ranch.

HA Rito Lady 3839, Dam Hilltop
Blackbird 14M, Daughter Hilltop Barbaramere Jet
Daughter
Ranch,

Calving ease meets herd bull power & precision.

Calving-ease son of GENEX legend Architect with the added bells & whistles.

Admired by many at Musgrave Angus for his herd bull look with added structure & foot quality.

Striking good looks with lasting legacy potential. A calving-ease trendsetter!

Backed by an awesome dam, plus he has the potential to make waves for his type & kind.

His daughters should be the kind that are built to last!

LT

MIDAS

Calving-ease excellence with top-tier HP and $M!

Heifer-safe calving-ease sire that keeps mature size in check.

One of the breed’s most elite combinations of HP and $M.

Progeny at Arntzens’ & Benoits’ are standouts!

Owned By: Arntzen Angus, MT; Benoit Angus, KS; GENEX,

Calving ease, growth & end-product value in one sire. A standout from 44 Farms & a true curve-bending sire that ranks among the elite for his combo of calving ease, growth & carcass. Tremendous index power, ranking near the top for $M & $C. Outstanding peformance information backed by a power cow.

Unmatched genetics, maternal power & end-product excellence!

Unique EPD profile, respected maternal pedigree & solid body type.

Offers the rare blend of maternal function & end-product value. Among the breed’s elite for his combo of $M, $B & $C.

Valley Blackbird 8768, Dam
Sons/SJRF Blackbird 3K40, Sister
Blackbird 3K46, Sister
Scan to see more!
Scan to see more!

Proven genetics & unmatched performance make him the sire of choice!

A true phenotypic standout & genetic breed leader. Remarkable index values that rank him in the top for $M, $B & $C.

Progeny are topping sales nationwide.

E&B Lady Plus 643, Dam Maplecrest Rita 2256, Daughter
Lady Wildcat
Daughter
By: Benoit Angus, KS; GENEX, WI

KEEPING

Powerful genetics with eye-catching structure & design.

Exceptional pedigree backed by powerhouse EXAR Elba 9501 & excellent genetic predictions.

Outstanding blend of structure & design with flawless eye appeal.

Mohnens’ choice as the next-generation calving-ease sire.

Won’t sacrifice high-quality phenotype or maternal consistency. Ideal for calving ease, good looks & maternal ability from one of the up-and-coming young females at Mohnens’.

EXAR Elba 9501, Dam
Elba 3645, Full Sister
Mohnen Elba 6820, Dam

Use for eye-catching good looks, cow power & solid EPDs.

High-quality phenotype with extra muscle shape, structure & good looks!

Maternal excellence backed by one of the top cow lines of the Mill Brae herd.

A bull with masculine build & balanced traits that creates daughters that excel!

Refreshing combo of masculine phenotype and balanced-trait EPDs.

Daughters are standouts in the replacement pen with a quality look & maternal function.

Elite calving-ease sire that adds performance without sacrificing end-product value.

Mill Brae Iden Georgina 4086, Dam Ingram Marksman 3619, Son Ingram Emblynette 3620, Daughter

Revolutionizes maternal excellence for udder quality,

Combines calving ease, outstanding foot quality, muscle, & body capacity with an outcross pedigree.

Daughters excel with incredible udders, fleshing ability & maternal function.

Balanced sire that produces cattle with high‑performing genetics. A bull that has what it takes to move your herd forward!

Owned By: Stevenson Angus Ranch, MT; Conley Cattle, OK; Harris Penner, OK; Boyd Beef Cattle, KY; Trowbridge Angus, NY; Myers Angus Farm, KY; TC Ranch, NE; Thomas Angus Ranch, OR; Dameron Angus, IL; Spur J Ranch, OK; GENEX, WI

Combines calving ease, balanced traits & outstanding phenotype with maternal power from the Pride cow family.

Progeny are attractive, well balanced cattle with good capacity & muscle.

Both his dam and grandam have earned Pathfinder® status.

Basin Joy 1036, Dam Basin Camilla 9044, Mature Daughter
Lucy 8444, Mature Daughter
Wallace Lass 975, Daughter Conley Sandy 8522, Daughter Conley PR Mulben Pride 8122, Daughter
Scan to see more!
Scan to see more!

A legend for producing high-quality cattle.

Unique blend of physical excellence and outstanding EPDs & indexes!

Daughters will leave an impact in the herd.

Progeny are topping sales across the country.

Proven calving-ease sire with exceptional phenotype, strong EPDs & an outcross pedigree!

High-ranking for the Functional Longevity EPD, proving his daughters last.

Will drive fertility & carcass merit this breeding season.

EXAR Lucy 1859, Daughter RAML Iconic 2738, Son RAML Iconic 2013, Son
Lucy S S C109, Dam S S Brickyard H151, Son S S Brickyard H62, Son

Elite prospect with unmatched genetic power!

Elite-level EPDs with off-the-chart index power.

Huge combo of elite $C & excellent $M.

Genomic power in the blood with his prepotent dam & popular sire.

A no-holes EPD package coupled with an elite combo of $M, $B & $C!

Infuses extreme carcass quality with top-tier index power. Will sire calves that are born easy, gain well and demand grid premiums.

Offers an outcross mating with a young dam that adds to his appeal.

Vintage Rita 0404, Dam
EXAR Rita 4243, Daughter
Scan to see more!
Scan to see more!

Elite genetic profile with muscle & substance!

Sound-structured, good-footed calving-ease bull with excellent genetic predictions.

He is being used in major herds all across the country.

Salvation son anchored by a donor daughter of veteran GENEX carcass sire 1AN01389 Ashland.

High-octane Architect son!

Superb physical attributes with next-level genetic value!

Elite $C with an outcross pedigree. Outstanding spread with top-shelf CW, Marbling & REA.

Scan to see more!
Scan to see more! NEW

Fertility, calving ease & cow-power deluxe!

Conservative calving-ease option with extra body length & a longevity-minded structure.

Unique combo of power, structure & smoothness along with a herd bull presence that demands attention.

Out of a powerful cow with a stellar fertility and production record & anchored by the long-time donor EA Blackbird 3086. A sire proving to be a customer favorite!

Cow-maker deluxe with balanced phenotype backed by maternal strength.

Combines the power of his Pathfinder® dam & one of the top females at S A V.

Sires females with eye appeal, structural soundness, fertility & longevity.

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Bred for cow power & quality!

Eye-catching phenotype, masculine design & flawless structure. Backed by generations of proven, predictable maternal genetics.

Ideal to create feminine, big-bodied, easy-keeping females with outstanding feet & udder quality.

By: Coleman Angus, MT; Skyline Angus, MT; Aaron Inboden, MT; Ingram Angus, TN; CMT Farms, SK; GENEX, WI

A bull that stamps the Coleman look!

Offers a uniqe pedigree of muscle shape rarely seen in a calving-ease bull!

Consistently sires a look of quality with extra volume, capacity & breed character.

LT Nordica 3001, Daughter
Firesteel 3066, Son
Firesteel 3172, Son
Coleman Donna 927, Dam Coleman Donna 3201,
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A top foot bull in the breed & ranks in the top 1% for $M. Sons have

fleshing ability & structural correctness. Anchored by the great Pathfinder® donor EA Bells Girl 7617.

A powerhouse sire that offers added body capacity, great foot quality & extra stoutness while keeping birth weights to a reasonable level.

Consistently sires impressive, highly saleable cattle that are a rare blend of performance, phenotype & maternal attributes.

Bells Girl
Frosty Elba 4107, Dam Schiefelbein Unlimited 8892, Son Schiefelbein Untouched 9382, Son

A physically imposing sire that exudes quality.

Dominating phenotype with extra power, mass & quality has made him an instant favorite.

Impeccable structural design, foot quality & breed character.

Backed by one of the cornerstone Pathfinder® females, S A V Emblynette 2369.

Cow power that will leave a legacy!

Boasts impeccable structural correctness, outstanding fleshing ease & trademark athleticism.

Adds breed character, powerful muscle expression & rock-solid maternal genetics.

Bold calving-ease bull with maternal power.

Exciting young calving-ease sire that offers a cool combo of $M, $C & MARB.

His dam, a top-producing daughter of GENEX sire S S Brickyard, is an elite producer in the Stewart Select herd.

Generates progeny with maternal function & end-product characteristics.

An outcross calving-ease sire with look.

Ultimate combo of superb phenotype & outstanding performance information backed by a powerful Basin cow. Elite calving ease with breed-leading index power that ranks him in the top for $M & $C.

A unique bull with the elements of a breed changer & an ideal outcross for most GENEX pedigrees.

Eventress S S H97, Dam
Rita 8052, Dam

A next-generation calving-ease cowmaker!

Unique Iconic son with the outstanding phenotype & carcass merit that made his sire famous, plus extra calving ease and elite $M & $C.

Widely admired for his flawless structure, robust muscle expression & powerful body design.

Combines the maternal prepotency & fertility of the Forever Lady cow family with GENEX greats Iconic, Alpine & Turning Point.

Genetic merit that’s music to your ears!

Phenomenal $M & $C with a maternal power pedigree!

Hard-to-find blend of CED, YW, HP, Claw & Angle.

Backed by one of the best daughters of Connealy Thunder that is a direct daughter of the matriarch Boyd Abigale 0001.

JFCC Oian Young Lucy 469, Daughter JFCC Susanna 468, Daughter

BULLET PROOF

A bull that offers calving ease & good looks that never go out of

Uniquely crafted pedigree filled with some of the greatest

female makers.

Offers stellar good looks combined with a valuable EPD set. Use him to add phenotypic quality & maternal excellence to any mating. A perennial favorite for heifer projects & more!

A trusted high-fertility, calving-ease sire with all the extras. Anchored by a highly productive, high phenotype cow family. His calves are big bodied, structurally correct & good looking.

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Commercially proven & all-around excellence.

Offers tremendous spread from CED to YW with outstanding carcass & maternal traits.

Backed by two outstanding cows & a Pathfinder® donor grandam that generated many high sellers in the Mill Brae annual bull sale.

Offers a no-holes genetic script combined with the herd bull look!

Set your heifers up for success with Security!

A rare combo of outstanding phenotype & strong genetic information combined with pedigree excellence.

True to his name, he offers a safe mating option that covers all the bases.

His mother stems from the Pride cow family that produced many herd bulls, including GENEX favorite Turning Point.

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Galaxy Rita 2659, Daughter

Red meat yield & pounds of product.

Genetic power to tip the scales & add lean yield.

Few bulls in the breed rival his elite maternal indexes & carcass EPDs.

Offers a unique combo of HP, growth & ribeye along with the prepotency of the famed Sarah cow family.

Index power, fertility & proven performance!

Offers stout $M, $B & $C along with an exceptional blend of elite HP, HS & PAP EPDs.

Blends the very best of the Yon program, combining the Hazel & Sarah cow families.

Use to infuse fertility & docility while maintaining calving ease & performance.

Yon Oconee L264, Son Yon Oconee L156, Son Yon Sarah L728, Daughter
Yon Hazel B156, Dam Sankey Pride Parade
Daughter
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No-nonsense cowman genetics.

From a program widely known for cattle that earn a living in the real world.

Offers cow power for the most discriminating cow man.

For docile, good-footed, moderate-sized cows that wean a high percentage of their body weight.

A rancher’s bull through & through!

Big-time growth, impeccable foot quality & a pure-power phenotype.

A must-use sire with outstanding foot quality, HP, HS & docility combined with a proven maternal cow family.

Sires tremendous body depth & muscle dimension.

S R Silverado 2747, Son S R Silverado 2753, Son S R Silverado 2750, Son
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Make a brand for yourself!

Dense-made with added muscle, power & middle.

Hails from a great young Barricade daughter.

A power bull that keeps birth weight in check & provides the added maternal strength the Bruin program is known for.

Rock-solid proven sire that excels in many aspects of the industry!

Proven calving-ease sire that bends the growth curve.

Sires consistent carcass yield & quality and brings outstanding maternal strength!

No-holes EPD package, sires good foot quality & has a very consistent siring pattern.

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A cow-changer performance sire.

Real-world performance with dominating muscle shape & thickness.

Admired by cattlemen for his three-dimensional body shape, added bone, and foot size & quality.

Backed by an outstanding mother out of the GENEX legend Resource.

Performance powerhouse with top-tier foot quality.

Offers high-octane performance & the maternal prepotency of the Polly cow family.

Use for outstanding foot quality, big scrotal & genetics for excellent udder quality.

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Balanced trait genetics in a stylish, heifer‑safe package.

His EPD profile, maternal pedigree & body type make him an easy-to-use sire.

An ideal outcross for many GENEX pedigrees.

Blends maternal function & end-product merit and is a breed leader for his combo of $M, $B & $C.

EYES ONYOU

Eyes Onyou excels when pounds pay!

A performance powerhouse & physical standout.

Carries on the legacy of his popular sire & brings added maternal potency.

Use to add pounds at weaning, explosive growth in the feedlot & an added boost of stoutness to your calf crop.

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Proven champion that combines power & finesse.

Consistently sires an eye-catching side profile with added stoutness & power from behind. 2020-2021 ROV Show Bull of the Year! Undefeated champion during the 2020-21 season including being crowned Grand Champion Bull at the Cattlemen’s Congress, American Royal, Atlantic National Show & Western National Angus Show.

Backed by the great Forever Lady cow family, including Roth Forever Lady 2706 & Bear Mtn Forever Lady 601.

Dominant show sire of style & structure.

Striking look & pedigree to consistently sire the good ones.

Combines flawless structure, added muscle & the body capacity needed to compete at the next level.

Use Dignity to create your next generation of winners!

Collison Forever Lady 1622, Dam SULL PCC Saras Dream 2110K, Daughter
Kruse’s Annie Lu 9273, Daughter Curtins Sheryl 3ET, Daughter Seldom Rest Pin Up Gal, Daughter
Owned By: Matt Anderson, IA; Austin Nowatzke, IN
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ANGUS TOP TRAITS

Calving Ease Direct

We take your genetic progress to heart.

That’s why we offer Cow Sense & Science – a blend of generational wisdom, phenotype, EPDs and genomics – to provide you with cattle that exhibit real‑world worthiness.

At GENEX, we appreciate cattle for their phenotype and know the importance of hard to measure traits. We believe that behind every good bull is an even better cow. At the same time, we must embrace today’s data‑backed technologies, utilizing EPDs and genomics to ensure our bull lineup is second‑to none.

At times, it may seem that Cow Sense & Science are at odds, but one without the other is not complete – because the

New Research EPDs Released from American Angus Association®

Expanding the suite of maternal expected progeny differences (EPD), the American Angus Association® released three EPDs currently in the research format: functional Longevity (FL), teat size (TEAT) and udder suspension (UDDR).

The research phase of an EPD enables the membership to provide feedback and submit more records, and it gives the research team the opportunity to further investigate and to finetune models before the release of the production EPD. Research EPDs are updated periodically as additional data is received or updates to the models are released.

Functional Longevity (FL)

Profitability and sustainability of beef cattle production depend on many factors and cow longevity is certainly one of them. Angus breeders have ranked cow longevity as a priority.

Functional longevity is a selection tool that predicts, on average, the number of calves a sire’s daughters are expected to produce by six years of age compared with other sires’ daughters in the population. The trait is expressed in the number of calves produced with a higher EPD meaning that, on average, sires’ daughters are predicted to produce more calves by 6 years of age, compared with a lower EPD.

For example, if comparing two sires and sire A has a FL EPD of +1.5 and sire B has a FL EPD of +0.5, on average, the daughters of sire A are expected to produce one more calf by age six compared with the daughters of sire B.

Functional longevity, like other longevity or stayability traits, is lowly heritable (h2 = 0.09) and while the individual cow record is valuable in the evaluation, the bigger aggregate of information from sires’ daughters across the population helps building the accuracy of the EPD.

Data supporting FL includes more than 8.3 million production records from approximately 1.9 million females from both the American Angus Association members and Canadian Angus, as well as 1.5 million genotypes.

Teat Size (TEAT) and Udder Suspension (UDDR)

Good udder structure has an important role in beef production. Even though milk is not the end product from the beef production system, good udder structure is related to cow longevity and health, as well as calf survival and growth from birth to weaning.

To characterize udder structure, Angus females are scored within 24 hours of calving and can be evaluated every year they calve. The visual assessment of teat size and udder suspension is evaluated on the combined weakest quarter for both traits on scales of 1-9. A score of one represents a very large misshapen teat or a very pendulous udder, while a nine indicates a very small teat or a very tight udder.

Both TEAT and UDDR are moderately heritable traits, 0.32 and 0.28, respectively. The correlation between the two traits is 0.77, indicating they tend to move in the same direction (i.e., smaller teat and smaller udder), but they are not the same trait.

Teat size (TEAT) is expressed in units of teat size score, with a higher EPD indicating smaller teats. The teat size scores range from 9 (very small) to 1 (very large, balloon shaped). Longer, thicker teats inhibit calf suckling which could decrease the intake of colostrum and increase the risk of preweaning mortality.

Udder suspension (UDDR) is expressed in units of udder suspension score with a higher EPD indicating tighter udder suspension. The udder suspension scores range from 9 (very tight) to 1 (very pendulous). Weak suspension (low scores) indicates lack of support of the ligament that ties the udder to the cow’s body wall allowing the udder to hang low subjecting the udder to increased injury or other issues.

While overall smaller teats and tighter udders tend to result in fewer problems, breeders need to consider making breeding decisions to avoid extremes. In this context, while a higher EPD would lead to smaller teats and tighter udders over generations, caution is needed not to push the herd towards an undesirable extreme. A negative correlation exists between teat size and weaning weight direct (-0.14) and maternal (-0.17); this relationship is similar between udder suspension and weaning weight direct (-0.11) and maternal (-0.24). Weaning weight maternal is often referred to as the milk EPD and it is expressed as pounds of weaning weight.

Looking Ahead

The three research EPDs are planned to be released into weekly production EPDs during the annual updates that take place in late spring 2025. In addition, these three traits are undergoing research for inclusion in Maternal Weaned Calf Value ($M).

A consistent sire of remarkable phenotype.

Sires impressive progeny of both sexes with outstanding capacity, substance & breed character.

A proven heifer-safe option with added muscle & shape along with excellent structural design.

A pedigree rich in fertility & productivity all in an impressive phenotypic package.

RREDS Primrose F835, Dam
Primrose 530, Grandam
Blue Print
Son
LMAN
GLACIER REBALA
GLACIER CHATEAU 744
Owned By: Rhodes Red Angus, SD; Twedt Red Angus, ND; Rohrich’s Cutting Edge Ranch, ND; Nordlund Stock Farm, MN

Ideal calving-ease choice! Keep all the daughters!

Next-level calving ease sire anchored by the Stony cow family.

Deep-bodied, powerfully constructed, dark cherry red & good footed with a herd sire presence.

Masculine & virile in the breeding pasture.

C-Bar Stony 907G, Dam
Maternal Sister
ADHM Stony 503C, Maternal Grandam Stony A302 with 503C as a Calf

Quarterback son backed by one of the top donors in the

Unique high CED bull with moderate BW.

Fresh pedigree with mating flexibility for daughters of many GENEX sires.

Sires style, structural quality & added muscle

Offers total-package genetic value with tremendous phenotype. A must-use bull with eye-catching good looks & near perfect structure.

Look to this next-generation sire for the power of the Dory Jiba cow family.

Elite marbling with foot quality & mating flexibility.

Attractive bull with excellent feet & docility and is ideal to use on both

No other 1A bull matches his combo of CED, YW & MARB! Will make highly fertile replacement females as well as steers that earn great premiums for carcass excellence.

A genetic monster!

Index power, big spread from birth to yearling and outstanding carcass predictions.

Deep bodied, thick muscled & sound to the ground. Has the body type for so many environments & production systems.

Proven calving-ease specialist with high fertility for heifer projects.

He has made a name for sleep-all-night calving ease & easy-going temperaments.

Sires deep-bodied, easy-keeping progeny that thrive in the harshest environments.

His dam earned her way into the donor program at Crumps with excellent feet & legs, udder quality & the ability to raise the good ones.

Put your herd’s genetics on target!

A consistent sire of body capacity, thickness & solid growth. Ideal for commercial heifer projects looking for an easy calving season & an impressive calf crop.

Powerful maternal genetics backed by the great Pandora cow family & goes back to the M186 cow.

Still one of the breed’s best all-around bulls & one of the top sellers of all breeds

A true curve-bender, his calves are born small but exhibit excellent performance with impressive depth & thickness.

lineup leader for customer satisfaction.

His thick-made, well-built progeny have made him a perennial breed leader for semen sales.

Sons are easy-fleshing, thick & masculine.

Daughters in production are medium-sized, easy-fleshing cows with good feet & fantastic udders.

Leland Frankly 018 6599, Son Leland Frankly 018 6602, Son Leland Frankly
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Fuel Their Potential

Push™ calf energy paste is a blend of highly digestible proteins and energy components – and bolstered with caffeine – that helps calves overcome disease challenges and other periods of low energy.

RED ANGUS TOP TRAITS

Fertility: The Key to Unlocking Increased Profits

Breeding strategies vary from operation to operation, but there’s one critical question that directly impacts the profitability of every herd: How quickly can you get your cows pregnant?

Fertility is the foundation of a successful cow-calf operation. Every day a cow stays open costs money – whether from the missed opportunities of an earlier-born calf, lost potential of improved genetics or additional expenses of an extended breeding season. In a market where maximizing production is key to profitability, achieving earlier pregnancies is the first step toward improving efficiency – and putting more dollars in your pocket. Let’s break it down:

Earlier Calves = Bigger Calves.

A calf born earlier has more time to grow, resulting in weaning weights that can be 20 to 60 pounds heavier, directly translating to more revenue at sale time.

Fewer Days Open = More Efficient

Herd. The faster your cows are bred back means fewer open days, resulting in more productive cows per breeding season. This can dramatically reduce herd turnover and improve profitability.

Healthy Cows = More Pregnancies. Your mama cows are expected to calve early, breed back quickly, maintain body condition and raise big calves year after year. Keep them healthy and productive longer with sires proven to boost pregnancies.

The solution to improving pregnancy rates and profitability is simple. Use GENEX PregCheck™ fertility rankings to select bulls with superior fertility!

Data-Driven Results.

Based on millions of breeding observations gathered through GENEX’s on-farm database, PregCheck™ rankings offer the most accurate and reliable fertility data in the industry.

Proven Performance. The PregCheck™ ranking system is built on real-world data. It takes the guesswork out of sire selection and allows you to choose bulls with a higher probability of getting cows pregnant.

Financial Impact.

Using sires with superior semen fertility leads to better pregnancy rates, shorter calving intervals and higher weaning weights – all of which boost your profitability.

Fertility First, Profits Follow

Maximizing breeding success is about using the right genetics and tools that will pay off in both the short and long term. Choose sires with top PregCheck™ rankings to create a more efficient and profitable herd with greater overall returns.

PregCheck™ fertility rankings are set to a 100-base system, meaning the fertility rankings are calculated as an index with 100 being average. Every one-point difference above or below 100 represents a 1% difference in conception rate.

Visit catalog.genex.coop/beef to see our sires' PregCheck™ rankings.

spread bull!

A true genetic powerhouse as the #1 spread bull in the breed. Flawless design, excellent feet, disposition & a great slick hair coat. His double-digit calving ease, growth, docility & index values put him in a league of his own.

BOLD RULER

Ultimate powerhouse & elite maternal performance.

Thick-made, deep-sided powerhouse with a balanced design.

Outstanding maternal & convenience traits as well as API and TI!

A stout bull that carries the phenotypic quality to be a breed impact sire.

profitable purebred sire!

Dominates the field as the #1 purebred sire for TI & ranks near the top for MARB & WW.

Progeny deliver explosive growth & weight to make your operation profitable.

Sires cattle with a great look & added foot quality while still ranking in the top for STAY & DOC. Multi-faceted sire for many segments of the industry!

Offers a unique combo of high-quality phenotype & elite genetic value.

Holds the physical attributes of a true breeding bull with added rib shape, body capacity, stoutness & testicle size.

Outstanding combo of high CED, top-tier marbling & powerful indexes!

TERS 206K, Son CLRS King James 616K, Son

EPD excellence, top performance ratios & a

Amazing combo of EPD excellence, individual performance & no-holes phenotype.

A physical standout that is clean & square on the profile and sound structured with impressive mass from end to end.

By:

Elite EPDs, temperament & performance from a powerhouse family!

Excellent EPDs & docile disposition backed by a great young cow family.

Impressive from all angles with the performance data to back it up.

This next-generation sire is destined to have an impact on the breed.

Bridle Bit Miss F840, Dam
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HIGH ROAD

Next-generation pedigree, outstanding phenotype & second-to-none

A purebred bull whose combo of calving ease, growth & carcass traits are unmatched in

WS Miss Sugar C4, Dam 4-W WF Hope 47H, Daughter
Main Road 053H, Son

Elite genetics meet balanced performance for growth, marbling & calving ease.

Awesome combo of phenotypic quality and high-end genetic value.

Keeps BW & CED in check while offering early growth, marbling & index. Fortune Teller should be on your short list for adding value!

A physically impressive sire with a refreshing pedigree. Creates remarkable daughters with perfect udders & disposition. Incredibly sound and long spined with added spring of rib & depth.

Homozygous Polled | Red | Purebred Simmental

An up-and-coming red bull you won’t want to miss out on!

#1 red sire in the entire database for combination of

Top-shelf calving ease with a regal pedigree.

&

Homozygous Polled | Red | Purebred Simmental

A red option with balanced performance, and wonderful structure to drive profit.

Excels for spread, the maternal complex (CED, MCE, MWW, STAY & DOC) and Marbling.

His donor dam has risen to the top of the Red Hill program with six calves at 108 for WW and 109 for YW.

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HIGH MARK

Elite index figures, big-time EPD spread & an impressive genetic package!

A calving-ease SimAngus™ bred for elevation that still has all the bells & whistles!

Great altitude option; his PAP tested 39 & he’s from a dam that tested 36.

His stylish good looks are an added bonus!

If you’re in search of something different, here is your bull!

Offers an outcross pedigree with a balanced EPD profile and stands out with his extra quality, balance & look.

Will sire highly maternal daughters with exceptional udder attachment.

1SM00196 Kaboom, Side Photo IRCC Hot Tamale 25H, Dam IRCC Hot Tamale 25H, Dam

SIMMENTAL TOP TRAITS

ON DEMAND

All the makings of a breed changer!

His first calf crop is creating excitement in the breed. Outstanding phenotype with unmatched power & curve-bending EPDs. Embraces the future without sacrificing real-world traits.

H BL Miss Spice M380 ET, Daughter
Miss Spice M412 ET, Daughter Hoffman Lady 4364 ET, Daughter Hoffman Debbie 4370 ET, Daughter

RED THUNDER

DESPERADO

Homozygous Polled

Unmatched quality & genetics backed by one of the greatest Hereford cows!

High-quality phenotype with excellent genetic predictions.

Good pigment & backed by one of the greatest Hereford cows, BR Validated B413 6035 7098.

Striking good look from the side with excellent muscle shape & body volume.

Heterozygous Polled

Scrotal: 39.0 cm.

Owned By: Churchill Cattle Co., MT; Sommers Herefords, WY; Birdwell Ranch, OK

Unleash growth, power & maternal excellence!

A true growth and power bull with added carcass traits & maternal value.

He is in the top echelon for udder quality, SCF & $BMI. This dark red bull adds pigmentation, muscle & body depth to any calf crop.

BR Validated B413 6035 7098, Dam Churchill Lady 3304L ET, Daughter Churchill Lady 3310L ET, Bred Daughter
Daughter Churchill Desperado 3175L, Son Churchill Lady 219K ET, Bred Daughter
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HIGH TIME

Homozygous Polled

Birth

The ultimate baldy maker & maternal powerhouse.

Dynamite genetic package with next-level index power.

Top 1% for SCF, Teat, Udder & $BMI.

Backed by two of the breed’s most prolific females.

Homozygous Polled

Birth Weight: 83 lbs | 205 Days: 703 lbs | 365 Days: 1320 lbs Yrlg. Frame: 5.8 | Scrotal: 38.5 cm.

Owned By: Hoffman Ranch, NE; Gerber Polled Herefords,

Advance Hereford breed production across the board!

Exceptional calving ease, growth & carcass traits and ranks in the top for the $CHB index.

Maternal excellence from a top donor dam. He’s a bull that won’t sacrifice visual phenotype or performance.

Gerber Z426 Dixie E066, Dam
Gerber Z426 Dixie E066, Dam H WMS High Time 2195, Son H High Time 2236,
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Homozygous Polled

A true herd sire that makes a difference!

Offers outstanding phenotype with great muscle shape.

A well-balanced, deep-bodied bull with full pigment that combines calving ease, performance & carcass merit.

Elite cow family featuring a top-quality dam with outstanding udder.

Horned

Owned By:

Unique straight-horned bull with a fresh pedigree! Outstanding combo of phenotype & genetic predictions. Ranks in the top for calving ease, scrotal, udder quality, ribeye & marbling.

A thick-topped, square-hipped & red-eyed sire backed by a predictable, high-quality cow family.

TH 70Y 14Z Lady Cinch 106B, Grandam
255J 138J Milestone 4L, Son TH 295J 138J Milestone 15L, Son
Churchill Lady 5131C ET, Grandam
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Udder Suspension

HEREFORD TOP TRAITS

Homozygous Polled

Big

Offers calving ease and a unique combo of maternal & carcass traits.

Homozygous Polled

Owned

Calving ease & phenotypic power at its finest.

An intriguing option to incorporate heterosis in your next set of feeder calves.

His black-nosed smokes are a set of calves that ring the bell on sale day.

Brings maternal power to the table backed by multiple generations of productive & prolific cows.

Polled

A powerhouse that adds muscle, length & pounds in the right package.

Offers an impactful pedigree for growth, carcass weight, marbling & indexes.

An impressive genetic package with a huge spread from CE and BW to high YW.

Heterozygous Polled

Birth Weight: 81 lbs | 205 Days: 814 lbs

Owned By: Wagonhammer Ranches, NE; GENEX, WI

A sire that checks all the boxes!

Offers calving ease, growth & end-product merit.

Combines high-quality phenotype with a great disposition & a balanced set of numerical figures.

Sires stout-made Charolais and Char-cross steers & elegant daughters for the keeper pen!

A unique bull with all the elements of a breed changer!

Combines a curve-bending set of EPDs with an outcross pedigree & outstanding phenotype.

A well-balanced, heavy-muscled, sound-structured bull backed by an outstanding mother.

A true standout backed by generations of elite, proven genetics!

Phenotypically inspiring from every dimension.

His pedigree includes generations of the most elite & proven Red Brangus.

Owned By: TRIO Cattle & Genetics., TX; GENEX, WI
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A phenotypic rockstar with a powerhouse pedigree!

Represents next-level genetics for calving ease, growth, marbling & ribeye area.

Combines the great matriarchs 8889P4, 541U, 111U25 & 403Y all into one power-packed pedigree. A leader in growth & carcass traits with top-tier EPDs!

An easy-moving, square-made individual with loads of rib & base width.

Offers stellar good looks and a second-to-none EPD package with moderate birth weight, extra growth & value-added carcass.

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Driving Profitability & Innovation in Beef Production

In 2023, GENEX welcomed Leachman Cattle into our greater URUS family of ag companies. At Leachman Cattle, their philosophy centers on creating “cows that work and steers that pay.” Central to their approach is the $Profit® index—a comprehensive index that combines economic factors, genomic predictions and traits that are key to your bottom line.

How $Profit® Works

$Profit® assumes that the average commercial bull will have 100 progeny over its lifetime. The model assumes you keep 30% of your heifers as replacements and that you retain ownership on the remainder of the calves through finishing and sell on a grid. Maybe you are not a rancher who maintains ownership, but doesn’t it make the most sense to select from birth all the way to slaughter? Feedlots have already proven their willingness to pay premiums for superior calves. The model then factors in the effects on both income and expense to come up with a net profit figure for each bull.

$Profit® allows you to compare any two bulls and calculate the difference in profit that they are expected to generate in your herd. For example, let’s compare a $10,000 $Profit® bull to $6,000 $Profit® bull (the average for an Angus bull born in 2008). The predicted difference between these two bulls is $4,000 or about $40 per calf.

Traits Included in $Profit®

$Profit® includes nearly every trait that impacts profitability. The effect of most traits on profit is fairly simple to understand. Here is the list of what is included and its effect:

Revenue

Traits

• Calving Ease = more calves

• Weaning and Yearling EPD = more weight

• Cow Fertility = more calves at weaning

• Carcass Weight = worth more up to 1,050 lbs.

• Marbling = valued based on grid premiums

• Ribeye Area = valued as impacts yield grade

• % Retail Product = more yield is more meat

Cost Traits

• Cow Mature Size = in general, bigger cows eat more

• Cow Intake = more intake costs more

• Feedlot Feed Efficiency = cost of gain

Some traits are not so easily characterized for $Profit®. Milk, for example, is a good thing until you get too much. When over +25, milk EPD has more negative effect on fertility than it has a positive effect on weaning weight. There are a few traits not yet included in $Profit®: udder, structure and disposition. These traits are important but difficult to express in dollars.

Leachman Financial Indexes

There are two financial indexes that together make up $Profit®.

$Ranch®: Profit from birth through weaning. Includes: fertility, milk, growth, cow feed intake and mature size

$Feeder®: Profit from weaning to harvest. Includes: feed conversion, carcass value and carcass weight

$Profit®: Puts it all together into one number that predicts your bottom line!

$Ranch® + $Feeder® = $Profit®

Table 1. Leachman Financial Indexes Explained

BEEF COW PROTOCOLS

HEAT DETECTION & TAI

For best results perform AI 12 ± 2 hr after detection of estrus. Use of estrus detection aids (EDA) is highly recommended.

Select Synch & TAI

Heat detect & AI days 6 to 10 and TAI with GnRH all non-responders 72 - 84 hr after PG.

Select Synch+CIDR® & TAI

Heat detect & AI days 7 to 10 and TAI with GnRH all non-responders 72 - 84 hr after PG.

PG 6-day CIDR® & TAI

Heat detect & AI days 0 to 3. Insert CIDR + GnRH to nonresponders, heat detect & AI days 9 to 12. TAI with GnRH non-responders 72 - 84 hr after PG and CIDR removal. Protocol may be used in heifers.

7-day CO-Synch+CIDR® & Split-TAI

Perform first TAI 66 ± 2 hr after PG in estrous cows. Second TAI with GnRH only in non-estrous cows.

FIXED-TIME AI

Time for Fixed-time AI (TAI) should be considered as the approximate average time of insemination based on the number of females to inseminate, labor, and facilities.

7-day CO-Synch+CIDR®

Perform

Perform

Perform

BEEF HEIFER PROTOCOLS

For additional synchronization protocols visit BeefRepro.org

HEAT DETECTION & TAI

Select Synch+CIDR® & TAI

Heat detect & AI days 7 to 10 and TAI with GnRH all non-responders 72 - 84 hr after PG.

& TAI

Heat detect & AI days 33 to 36 and TAI

7-day CO-Synch+CIDR® & Split-TAI

Perform first TAI 54 ± 2 hr after PG in estrous heifers. Second TAI with GnRH only in non-estrous heifers.

CIDR®-PG & TAI

Heat

Time for Fixed-time AI (TAI) should be considered as the approximate average time of insemination based on the number of females to inseminate, labor, and facilities.

5-day CO-Synch+CIDR®

Perform TAI with GnRH at 60 ± 4 hr after CIDR removal. Two injections of PG 8 ± 2 hr apart are required for this protocol.

CIDR®-PG & TAI

7-day CO-Synch+CIDR®

Perform TAI with GnRH at 54 ± 2 hr after PG.

,

Cystorelin®, Factrel®, Fertagyl®, OvaCyst®, GONABreed® estroPLAN®, Estrumate®, Lutalyse®, Lutalyse® HighCon, ProstaMate®, SYNCHSURE

These protocol sheets were assembled by the Beef Reproduction Task Force. Programs are intended to promote sustainable food production systems by the beef industry through sound reproductive management practices for replacement heifers and postpartum cows. The Beef Reproduction Task Force recommends working with a licensed veterinarian for proper use and application of all reproductive hormones. Approved 11-19-2024. www.beefrepro.org

Aervoe AIPAint
Detect-her Estrotect Kamar , Mark-her , Paintstik , Quick Shot , Tell Tail , Twist-Stik

TERMINOLOGY

EPD: Expected Progeny Difference – The expected differences in performance of a sire’s progeny when compared to the average progeny of all sires evaluated within the breed. Based on actual performance, progeny performance and relatives’ performance.

ACC: Accuracy – The reliability placed on the EPD.

CE, CED: Calving Ease Direct – The difference in percentage of unassisted births, with a higher value indicating greater calving ease in first–calf heifers.

BW: Birth Weight – The birth weights of a bull’s progeny when compared to the breed average, in pounds.

WW: Weaning Weight – The adjusted weaning weights of a bull’s progeny when compared to the breed average, in pounds.

YW: Yearling Weight – The adjusted yearling weights of a bull’s progeny when compared to breed average, in pounds.

UDDR: Udder Suspension (Hereford, Charolais) – Differences in sire EPDs predict the difference expected in the sires’ daughters udder characteristics when managed in the same environment. Weak udder suspension results in pendulous udders that make it difficult for a calf to nurse.

TEAT: Teat Size (Hereford, Charolais) – Differences in sire EPDs predict the difference expected in the sires’ daughters udder characteristics when managed in the same environment. Oversized teats are difficult for newborn calves to nurse and the calf may not receive adequate colostrum.

DMI: Dry Matter Intake (Hereford) – Predicts the daily consumption of pounds of feed.

RADG: Residual Average Daily Gain (Angus) – The adjusted amount of post weaning gain in future progeny, in pounds, given a constant amount of feed consumed.

ADG: Average Daily Gain (Simmental) – The difference in pounds of daily gain expected between animals' progeny during the post weaning feeding period.

SCR, SC: Scrotal Circumference (Angus, Charolais, Hereford) – The adjusted yearling scrotal circumferences of a bull’s progeny when compared to breed average, in centimeters.

SCF: Sustained Cow Fertility (Hereford) – A prediction of a cow’s ability to continue to calve from three years of age through twelve years of age, given she calved as a two-year-old. Expressed as a deviation in the proportion of the ten-possible calvings to twelve years old expressed as a probability.

DOC: (Angus, Simmental) – The difference in yearling cattle temperament, with a higher value indicating more favorable docility.

CLAW: Claw Set (Angus) – Expressed in units of claw-set score, with a lower EPD being more favorable indicating a sire will produce progeny with more ideal claw set. The ideal target for claw set being toes are symmetrical, evenly and appropriately spaced.

ANGLE: Foot Angle (Angus) – Expressed in units of foot-angle score, with a lower EPD being more favorable indicating a sire will produce progeny with more ideal foot angle. The ideal targeting animals with a 45-degree angle at the pastern joint with appropriate length and heel depth.

PAP: (Angus) – PAP is an indicator for animals with lower risk of developing high altitude disease. A lower PAP EPD predicts a sire should produce progeny with lower pulmonary arterial pressures, decreasing the risk of contracting high altitude disease, which is desirable.

HS: Hair Shedding (Angus) – An indicator trait for heat tolerance and tolerance to fescue toxicosis. Expressed in units of hair shed score, with a lower EPD being more favorable, indicating a sire should produce progeny who shed their winter coat earlier in the spring. Selection for this trait should improve the genetic potential for a sire's progeny to shed off earlier, increasing the environmental adaptability of cattle living in heat stressed areas and producers grazing endophyte-infected (hot) fescue.

CETM, CEM, MCE: Calving Ease Total Maternal, Calving Ease Maternal, Maternal Calving Ease – The difference in percentage of unassisted births with a higher value indicating greater calving ease in first-calf daughters.

Milk, MM: Maternal Milk – The amount of pre–weaning performance gained by calves which can be attributed to the milking ability of a bull’s daughters, expressed in pounds of calf.

MTL, MWW: Total Maternal, Maternal Weaning Weight (Simmental, Charolais) – Measure of a sire’s ability to transmit milk production and growth rate through his daughters. Predicts the weaning weight of a sire’s daughters’ calves. Equal to his milk EPD plus half his WW EPD.

MG: Maternal Milk & Growth (Hereford) – The Milk EPD plus half the WW EPD. A sire’s M&G EPD reflects what he is expected to transmit to his daughters for a combination of growth genetics and maternal production.

ME: Maintenance Energy (Red Angus) – Differences in mature cow maintenance energy requirements. Expressed as megacalories per month.

HPG, HP: Heifer Pregnancy (Red Angus, Angus) – Differences in percent probability of female progeny conceiving to calve as 2-yearolds; a more accurate measurement than her sire’s or paternal brothers’ scrotal circumference.

MkH: Milking Herds (Angus) – Indicates the number of herds from which daughters are reported.

MkD: Milking Daughters (Angus) – Reflects the number of daughters having progeny weaning weight records included in the analysis.

MW: Mature Weight (Angus) – A predictor of the difference in mature weight of a sire’s daughters compared to the daughters of other sires, expressed in pounds.

MH: Mature Height (Angus) – A predictor of the difference in mature height of a sire’s daughters compared to daughters of other sires, expressed in inches.

STAY: Stayability (Red Angus, Simmental) – Differences in percent probability of daughters staying productive past the age of six.

CW: Carcass Weight – The adjusted carcass weights of a sire’s progeny, expressed in pounds.

MB, MARB, IMF: Marbling – A predictor of the difference in a sire’s progeny for percent marbling score or percent intramuscular fat in the ribeye muscle compared to other sires.

YG: Yield Grade (Simmental, Red Angus) – Expressed as a deviation of Yield Grade units where negative values are desirable.

REA, RE: Ribeye Area – Adjusted ribeye area of a sire’s progeny, measured in square inches.

FAT, BF: Back Fat – The adjusted twelfth rib fat thickness of a sire’s progeny, expressed in inches.

Carc H/P and Ult H/P: Group/progeny (Angus) – Reflects the number of contemporary groups and the number of carcass and ultrasound progeny included in the analysis.

I: Interim – The EPD is based on performance information of a bull’s sire, dam and relatives.

P: Pedigree estimate.

$EN: Cow Energy Value (Angus) – Assesses differences in cow energy requirements as an expected dollar savings difference in daughters of sires, expressed in dollar savings/cow/year. A larger value is more favorable when comparing two animals. $EN savings include lactation energy requirements and energy costs associated with differences in mature cow size.

$M: Maternal Weaned Calf Value (Angus) – Expressed in dollars per head, $M predicts profitability differences in progeny due to genetics from conception to weaning. $M is built off a self-replacing herd model where commercial cattlemen replace 25% of their breeding females in the first generation and 20% in subsequent generations. Remaining cull females and all male progeny are sold as feeder calves.

$W: Weaned Calf Value (Angus) – Provides the expected dollar-perhead difference in future progeny preweaning performance from birth to weaning, expressed in $/head. $W assumes producers retain 20% of their female progeny for replacements and sell the rest of their cull female and male progeny as feeder calves.

$F: Feedlot Value (Angus) – Calculates a $/head difference in expected progeny performance for post weaning merit. $F uses WW and YW EPDs along with trait inter-relationships. Typical feedlot gain value, feed consumption and cost differences are accounted for in the final calculations.

$G: Grid Value (Angus) – Combines quality grade and yield grade attributes, and is calculated for animals with carcass EPDs, ultrasound EPDs or both types of EPDs. A three-year rolling average is used to establish typical industry economic values for quality grade and yield grade schedules.

$B: Beef Value (Angus) – A terminal index representing the expected average dollar-per-carcass difference in the progeny postweaning performance and carcass value compared to progeny of other sires. This index assumes commercial producers wean all male and female progeny, retain ownership of these animals through the feedlot phase and market these animals on a quality-based carcass grid.

$C: Combined Value (Angus) – Expressed in $/head, $C includes all traits that make up both $M and $B with the objective that commercial producers will replace 20% of their breeding females per year with replacement heifers retained within their own herd. The remaining cull heifer and steer progeny are assumed to be sent to the feedlot where producers retain ownership of those cattle and will sell them on a quality-based carcass merit grid.

API: All–Purpose Index (Simmental) – Evaluates sires for use on the entire cow herd (bred to both Angus first-calf heifers and mature

cows) with daughters retained and remaining heifers and steers put on feed and sold grade and yield.

TI: Terminal Index (Simmental) – Evaluates sires for use on mature Angus cows with all offspring put on feed and sold on a grade and yield basis.

BMI$: Baldy Maternal Index (Hereford) – An index to maximize profit for commercial cow/calf producers who use Hereford bulls in rotational crossbreeding programs on Angus-based cows and heifers. Retained ownership of calves is assumed, with fed cattle marketed on a Certified Hereford Beef® (CHB) pricing grid.

BII$: Brahman Influence Index (Hereford) – This index is similar to BMI$, except Hereford bulls are used in rotational crossing with Brahman rather than Angus. Greater emphasis placed on traits deficient in Brahman-cross cattle, (fertility and age at puberty) and less on acceptable traits (growth and calving ease).

CHB$: Certified Hereford Beef Index (Hereford) – A terminal sire index where Hereford bulls are mated to British-cross cows and all offspring are sold as fed cattle on a CHB pricing grid.

ProS: (Red Angus) – The profitability and sustainability selection index is an all-purpose index that covers economically relevant traits across all aspects of the beef supply chain from conception to carcass. This updated index will be a combination of HerdBuilder, which includes traits from conception to weaning, and GridMaster, which includes postweaning through harvest traits. Expressed in $ per head born.

HB: HerdBuilder (Red Angus) – Used by producers to increase the sustainability of the cow herd and ultimately their operation. HB assumes bulls will be mated to both cows and heifers, replacement females will be retained within the herd, and the remaining progeny will be sold on a quality based carcass grid.

GM: GridMaster Index (Red Angus) – Used by producers whose primary goal is to maximize profitability of feeders in the feedyard and on the rail. GM assumes bulls will be mated to cows only, and all progeny will be sold on a quality based carcass grid.

TSI: Terminal Sire Index (Charolais) – Combines BW, WW, YW, REA, HCW, MARB and FAT into one single value. The TSI uses estimates of the genetic relationships between traits with an economic default value based on three year rolling USDA data.

PregCheck™ Rankings: An evaluation of an individual sire’s frozen semen conception rate. The model and data collection process is the first of its kind in the beef industry. PregCheck™ fertility rankings are not an evaluation of future fertility in a sire’s daughters.

Genetic Defects: In recent years several genetic defects have been identified, including Arthrogryposis Multiplex (AM), Neuropathic Hydrocephalus (NH), Contractural Arachnodactyly (CA), Developmental Duplication (DD), Osteopetrosis (OS) and Oculocutaneous Hypopigmentation (OH). It is important for A.I. companies to be vigilant concerning genetic defects as the opportunity to increase the frequency of these negative traits on the population can be significant. With bulls selling 50 to 100,000 units, a single carrier bull can widely spread a genetic problem. GENEX has worked hard to ensure this does not happen. All GENEX bulls listed in this directory have been tested or are known free by pedigree for the major genetic defects, unless otherwise stated.

3 Ways to Order!

Herd Care Line

Colostrum Products

Foundation™ 150 colostrum (box of 12 bags) (X0158)

Calf's Choice Total® HiCal pail (X0105) or bag (X0025)

Calf’s Choice Total® Gold (X0009)

PureStart™ colostrum (X0097)

Colostrum 200™ (X0112)

Push™ Calf Energy Paste

Box of 12 tubes (EWN13002206)

RumiLife® Products

RumiLife® PopPlus™ DFM calf paste (box of 12 tubes) (719759)

RumiLife® PopPlus™ DFM calf paste (pail of 120 tubes) (719780)

RumiLife® PopPlus™ DFM calf capsules (50 count jar) (719757)

RumiLife® PopPlus™ DFM calf capsules (400 count pail) (719758)

RumiLife® Calf Electrolyte (100g packet) (719790)

RumiLife® Calf Electrolyte (44 lb. box) (719792)

ESTROTECT™ Heat Detectors

Orange/red (719833), Green (719834) or Pink (719835) – 50 patches/pack

Eazi-Breed™ CIDR®

Eazi-Breed™ CIDR® (719491)

Eazi-Breed™ CIDR® Green Insert Gun (719559)

DG29® Blood Pregnancy Test

DG29® Complete Test Kits – 24 tubes/tests (719797)

Bleeding Needles (719439)

Needle Holder (719857)

Small Hazardous Shipping Bottle (719461)

Large Hazardous Shipping Bottle (719450)

Insemination Guns

ALL-2-MATE® Barb Gun (719824)

ALL-2-MATE® O-ring Gun (719822)

KombiColor Gun (719817)

Breeding Gloves

1.0 Mil Small Orange Breeding Gloves (719815)

1.0 Mil SuperSensitive™ Large Blue Breeding Gloves (719831)

1.25 Mil Large Clear Breeding Gloves (719818)

Insemination Supplies

Bootwash (719806)

Complete A.I. Kit (719881)

CITO A.I. Kit (719841)

Empty A.I. Kit (719884) Scissors (719497)

Tweezers (719495)

Thaw Units and Gun Warmer

A.I. Gun Warmer (719832)

Thermos® with Dial Thermometer (719468)

CITO Thaw Unit (719579)

Embryo Transfer Supplies

E.T. Gun (719809)

E.T. Sheath Protectors Roll (719446)

E.T. Sheaths (719812)

Sheaths and Sheath Protectors

Bulk Non-Split with Blue Insert (719442) or Universal Split with Green Insert (719441) Sheath

Individually wrapped Non-Split with Blue Insert (719451) or Universal Split with Green Insert (719459) Sheath

Sheath Protector Hard Plastic (719453)

Sheath Protector Roll (719457)

Sheath Tube Carrier (719462)

Semen Tanks

LN Tank Measuring Stick (719496)

MVE XC 20 Signature (MVE21036453)

MVE XC 34/18 (719483)

MVE XC 47/11-6 (719562)

ICB TW 20 (ICBTW20-367927)

ICB TW 24 (719676)

Visit catalog.genex.coop, reach out to your GENEX rep or contact customer service to get pricing or place an order.

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Semen & Certificates

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