Canada Beef Horizons by GENEX

Volume 17 | 2014

Genex

Cooperative, Inc. A Subsidiary of Cooperative Resources International

BEEF HORIZONS

Published annually for beef producers in Canada.

A GREAT TIME TO BE IN THE CATTLE INDUSTRY

Return undeliverable mail to: Genex Cooperative, Inc. 291 Woodlawn Rd W U4C Guelph, Ontario N1H 7L6 genexcanada@crinet.com 888.354.4622 • www.crinet.com

PULICATION NUMBER 40022882 Volume 17 | 2014

Richard Carlson, Area Marketing Manager, Genex

BEEF HORIZONS STAFF

This spring, as we saw replacement heifer prices start to increase, there was a lot of skepticism. As the spring progressed, prices continued to increase and we’re currently looking forward to a very strong fall calf market. So where does this leave cattle producers? Do you retain heifers? Sell? Feed them out? Currently all sound like very good options. However, if you are planning to stay in the cattle business replacements are needed. Either through retention of heifer calves or the purchase of quality bred heifers. Artificially inseminated (A.I.) bred heifers will add value to your owned replacements or to that group of heifers you are purchasing or selling. As always, a uniform calf crop will return more profitability. That is why Genex is constantly working with research facilities to find ways to improve conception rates.

Lindsay Johnson, Editor Brenda Sisung, Assistant Editor Andy Graf, Graphic Designer

COVER PHOTO

Congratulations to Melissa McRae, Brandon, MB who submitted the winning photo for the Beef Horizons photo contest.

MISSION STATEMENT Provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative.

If you are one of the many producers expanding your livestock operation, contact one of our highly qualified representatives to assist with your A.I. program. Genex can help with sire selection, synchronization programs and arm service through the Genex chute-side service. As you look through fall Beef Horizons you will find an exciting group of sires. In the future availability section is a group of bulls we are planning to bring to the marketplace in 2015. Watch for their availability in the 2015 Beef Genetic Management Guide released in January. As we continue to expand our sire lineup we are actively searching for exciting young sires, along with high accuracy sires to take your breeding program to the next level. Thank you for making Genex your preferred source for genetics. If you need assistance with any part of your program, Genex is here to help.

In the News

Future Availability Sires

Fixed-Time Artificial Insemination in Commercial Herds

Fall Beef Specials

Yours,

CONTENTS

BEEF HORIZONS

Keeping it Simple – The Key to Introducing A.I. to Your Herd

Club Calves

New Acquisitions

Contact Information & Resources

THANK YOU FOR MAKING GENEX YOUR SOURCE FOR ANGUS GENETICS #2 1AN01044 FINAL ANSWER

1AN01116 UPWARD

REGISTRATION BULL

56% of the registrations from the top 10 sires were produced by these five sires. Contact your local Genex representative to learn more about these sires and the others in the Genex lineup. 1. 1AN01116 SITZ UPWARD 307R 2. 1AN01044 S A V FINAL ANSWER 0035 3. 1AN01131 S A V BISMARCK 5682 6. 1AN01195 CONNEALY IMPRINT 8317 7. 1AN01099 S A V 004 DENSITY 4336

REGISTRATION BULL

GENEX IS HOME TO 5 OF THE TOP 10 SIRES FOR REGISTRATIONS! or f u o y k Than #1, d r a w p U making him g n i r e f f we’re o til n u 0 4 $ at 5. 1 r e b m Dece

IN THE NEWS CRI to House Bulls at Canada’s Foundation Genetics Foundation Genetics and CRI have entered into a service agreement to have Foundation Genetics house and provide semen collection services for a number of bulls owned by Genex. “Marketing cattle genetics worldwide is an integral part of business for Genex and CRI. Transferring a set of dairy and beef sires to a Canadian custom collection facility is in concert with the Genex board’s strategic plan to mitigate potential risks associated with the international marketplace,” states Peter Giacomini, CRI Vice President of Business Development. “In this instance, producing Genex genetics in Canada provides international marketing opportunities should U.S. semen exports be interrupted.” Giacomini goes on to say, “Foundation Genetics is qualified to ship semen worldwide, possesses a state of the art facility and upholds industry-leading standards for bull care, collection, semen quality and handling.” Douglas Dann, Foundation Genetics Manager, and the company owners state, “Foundation Genetics is pleased to be working with a global A.I. organization such as CRI and facilitating their first major step in non-U.S. production at our Listowel, Ontario facility.” CRI and Foundation Genetics will continue to operate independent of one another in their genetic and marketing programs; this agreement does not include joint distribution or sales.

Employee Spotlight Scott MacDonald began working with Genex in the summer of 2013 as the Distribution/Beef Support Manager. In this role, he consults with customers and sales representatives to determine sires that will best suit individual operations. Scott is passionate about the beef business in Canada. He grew up on a commercial cow/calf operation in Puslinch, Ontario; where he and his fiancé now raise Angus, Hereford and commercial cattle. Scott earned an associate diploma in agriculture from the University of Guelph, Ridgetown campus. Throughout his education, and since graduation, Scott has worked on various beef operations and has been able to expand his knowledge and experience in the industry.

Kuck Retires After 38 Years with Genex Al Kuck retired February 21 after nearly four decades of employment with Genex and its predecessor cooperatives. “Al has served cooperative members in numerous capacities, most recently as Vice President of Beef Programs,” states Keith Heikes,

Genex Chief Operating Officer. “During his tenure in the beef division, Al was accountable for Genex custom semen collection, beef sire procurement and initiatives to grow beef programs. In fact, he contributed to domestic and international beef genetics market share growth from 13% and 8% to over 28% and 34% respectively.” Initially, Al had begun his cattle genetics career within the dairy industry. He was hired by Genex predecessor Midwest Breeders Cooperative as Breeding

Programs Manager-Dairy. He was later promoted to Vice President of Genetic Services and then held the position Vice President of Dairy Genetics for 21st Century Genetics before accepting a role in beef programs with the formation of Genex. His role within Genex beef programs led to professional affiliations with the Wisconsin Cattlemen’s Association and the National Cattlemen’s Beef Association. Al also served on the National Association of Animal Breeders board of directors and committees.

“Cow Sense

Science”

This is a great source for information on what is happening at Genex that pertains to beef. Information ranges anywhere from new bull photos to new sire acquisitions to anything happening at Genex. We invite you to learn more and stay connected with us! To sign up, scan the QR code or visit http://bit.ly/cow-sense

BEEF HORIZONS

IN THE NEWS CRI Buys Animal Reproductive Technologies Company CRI has finalized the purchase of the primary assets of MOFA Global, formerly known as Minitube of America. MOFA Global is one of the world’s leaders in the development, manufacturing and marketing of artificial insemination and embryo transfer products and technologies for the porcine, bovine, equine and canine industries. The company now stands as the third subsidiary of CRI, alongside AgSource and Genex. “The purchase of MOFA Global is the largest single step CRI has taken to further increase our influence in production agriculture,” states Doug Wilson, CRI CEO. “The subsequent expansion of CRI core business areas continues to set this organization apart from the rest of the industry.” Back in 1993, CRI became known as the nation’s first direct link between a dairy herd improvement organization and a provider of bovine artificial insemination service, organizations now known as AgSource and Genex. Today, with the addition of MOFA Global, CRI adds to its distinctiveness creating new business relationships particularly within the porcine industry as well as those specialized in reproduction in other species.

 NO

_______________________________________________________________ Name ______________________________________________________________ Address ______________________________________________________________ Phone ______________________________________________________________ Email What time of year works best? How far are you willing to travel to attend a school? Mail to: Genex Cooperative, Inc. 291 Woodlawn Rd W Unit 4C Guelph, Ontario N1H 7L6

“Furthermore, MOFA Global’s International Center for Biotechnology provides CRI with a direct research connection and fast forwards our dedication to advancing internal research through business development,” states Wilson. Since establishing the International Center for Biotechnology in Mt. Horeb, Wisconsin, in 2004, MOFA Global has conducted cuttingedge research spanning several animal species and specifically focused on advanced reproductive technologies, molecular and cell biology, and DNA and genomics research. MOFA Global was established in 1986 by Ludwig and Becky Simmet. Within the CRI structure, Ludwig Simmet will continue to lead MOFA Global as this new subsidiary’s chief operating officer. “The addition of MOFA Global to the CRI family is a significant diversification step for this cooperative,” notes Wilson. “Along with new business fronts, technology potentials make CRI an enticing employer for young professionals looking to join the agriculture industry.”

Good for your customers. Good for you. Genex Cooperative, Inc. and John Deere Financial are pleased to provide you with unique finance programs to separate you from your competition while increasing profitable sales. A multi-use account with John Deere Financial is perfect for short-term financing and provides the opportunity for Genex members and customers to obtain what they need when they need it. 180 Days No-payments/No-Interest. Minimum purchase $300 Customer Eligibility: Ag Preferred

FUTURE AVAILABILITY SIRES

TEN SPEED

BRICK HOUSE

1AN01320 S A V 3022 A A R Ten X 7008 S A x S A V Bismarck 5682 Reg #: 17633563 (U.S.) CED

8 .38

0.8 .43

YW MILK CW MARB

75 .33

130 .36

30 .21

56 .19

15%

1AN01319 BALDRIDGE A011 Baldridge Xpand X227 x Woodhill Mainline Reg #: 17639060 (U.S.)

FAT

10%

15%

0.92 0.85 -0.019 51.01 119.83 .34 .26 .31 5%

JOHNNY CASH 3513

4 .34

1.3 .42

YW MILK CW MARB

63 .32

121 .35

10%

20 .16

51 .14

FAT

10%

20%

TWISTED X

11 .37

0.1 .43

10% 20%

54 .33

YW MILK CW MARB

108 .36

28 .21

40 .19

10% 20% 20%

BEEF HORIZONS

61 .29

YW MILK CW MARB

113 .33

28 .16

44 .17

FAT

15%

0.36 0.61 0.006 42.26 89.08 .32 .24 .30

15% 10% 20% 10%

25%

CED

4 .36

2.4 .43

YW MILK CW MARB

67 .33

115 .36

27 .19

25%

32 .20

FAT

10%

15%

0.67 0.59 0.010 45.41 90.38 .33 .26 .32 20%

25%

1AN01331 BOYD 3303 Connealy Capitalist 028 x S A V Bismarck 5682 Reg #: 17555087 (U.S.)

FAT

CED

69 .28

121 .31

YW MILK CW MARB

20%

10%

10% 25%

0.83 0.57 -0.013 42.86 103.07 .33 .25 .31 10%

CARTWRIGHT

1AN01333 CONNEALY 394 A A R Ten X 7008 S A x Connealy Thunder Reg #: 17585575 (U.S.) CED

1.4 .40

1AN01334 CONNEALY Rito 9M25 of Rita 5F56 Pred x G D A R Traveler 044 Reg #: 17608353 (U.S.)

0.32 0.48 0.030 44.09 87.64 .30 .23 .28

5 .33

PROTOTYPE

1AN01332 VIN-MAR Barstow Cash x KMK Alliance 6595 I87 Reg #: 17608412 (U.S.) CED

CED

11 .31

0.5 .34

28 .16

38 .17

20% 20%

FAT

25%

0.41 0.91 0.065 48.02 84.88 .32 .24 .30

Angus EPDs as of 8/22/14

BROKER

WIDESCREEN

1AN01338 WOODHILL A A R Ten X 7008 S A x Woodhill Mainline Reg #: 17584215 (U.S.) CED

10 .37

-0.6 .43

64 .33

15% 15% 10%

YW MILK CW MARB

116 .36 4%

24 .21

FAT

1AN01329 JINDRA Connealy Consensus 558B 6383 x Hoff Insignia 697 224 Reg #: 17698050 (U.S.) $W

10%

50 .20

0.69 0.72 0.024 44.74 104.07 .34 .27 .32

20%

15%

CED

4 .33

1.5 .41

YW MILK CW MARB

FAT

$BII

$CHB

75 .29

125 .32

33 .14

60 .15

0.70 0.80 0.037 52.32 107.51 .31 .22 .28

20%

10%

DAKOTA HEREFORD

1HP00842 TH 120W 11X 20A TH 71U 719T MR HEREFORD 11X x NJW FHF 9710 Tank 45P Reg #: P43343888 (U.S.) CED BW

2.6 1.0 .26 .36

15%

49 .31

YW MILK M & G CETM SCR

66 .33

26 .15

-0.9 .21

20% 25%

FAT

REA

10%

15%

IMF

0.1 -0.031 0.62 -0.03 .22 .29 .28 .25

$BMI

$CEZ

SIGNATURE

1SM00147 JF 3268A New Trend Way Cool 6W x CNS Dream On L186 Reg #: 2763770 (U.S.) CED

7.2 .28

MCE MM MWW STAY DOC

25%

REA

SHR

API

SHR

API

3.3 69.5 102.3 8.3 27.9 62.6 18.4 9.4 35.5 -0.37 -0.01 -0.060 1.00 -0.18 107 .35 .31 .32 .23 .24 .26 .30 .15 .27 .20 .36 .17 .26 .17 20% 15%

65.8

15%

BULLET PROOF

1SM00148 GIBBS 2654Z MR NLC Upgrade U8676 x BF L115 Stars-N-Stripes Reg #: 2723103 (U.S.) CED

9.4 .31

Angus EPDs as of 8/22/14

15%

MCE MM MWW STAY DOC

REA

1.4 74.8 108.3 10.5 32.8 70.2 20.1 10.3 36.0 -0.37 0.49 -0.058 1.02 -0.22 146 84.6 .38 .33 .35 .26 .28 .30 .06 .16 .29 .27 .40 .33 .31 .22 3%

25% 25%

10%

BEEF HORIZONS

FIXED-TIME ARTIFICIAL INSEMINATION IN COMMERCIAL HERDS Colby Elford BSc., PAg. Regional Livestock Specialist | Travis Peardon BSA., PAg. Regional Livestock Specialist

Fixed-time artificial insemination (FTAI) has been used in Saskatchewan seedstock operations for several years. Key benefits of this technology have been: access to superior genetics that would otherwise be unaffordable, the use of proven sires with high accuracy EPDs and a shortening of calving periods. The same benefits realized by the seedstock sector are also available to commercial producers, but is FTAI affordable? Will it be too much of a hassle to handle animals at least three times to complete the synchronization protocol? Will it result in enough extra pounds of weaned calf to make it worthwhile? A project funded by the Saskatchewan Ministry of Agriculture’s Agriculture Demonstration of Practices and Technologies (ADOPT) program aimed to answer these questions. In spring 2012, Saskatchewan Ministry of Agriculture Regional Livestock Specialists and Colin Palmer, associate professor at Western College of Veterinary Medicine, worked with three commercial cattle operations in Saskatchewan to determine how profitable these technologies would be when compared to current production systems. At each location, 40 to 60 heifers were identified for inclusion in the project. All heifers were rectally palpated by a veterinarian prior to the project and any animals with reproductive challenges were removed. Half of the heifers were put into a natural service treatment group; the remaining animals were placed in a progesterone implant based FTAI treatment group and received an EAZI-BREED™ CIDR® while in the chute. The animals in the FTAI group were worked through the chute a total of three times – after seven days to remove the CIDR and on day nine for insemination. Each producer selected the sire to be used for A.I., the natural service group was bred to bulls of the same breed already owned by the respective producer. A.I. was performed by an experienced technician. Approximately 10 days after insemination the FTAI group was turned in with a cleanup bull to breed any that did not become pregnant to A.I. The total animal handling time commitment for this synchronization protocol was approximately three hours per herd. Producers at each location indicated with every time through the chute the animals were easier to handle. 8

BEEF HORIZONS

Conception rates to A.I. ranged from 61 to 76 percent with an average of 67 percent across all three herds. A definite weaning weight advantage was evident for the A.I. group. This advantage ranged from 16 to 174 lbs with an average 72 pound advantage for the A.I. group. Using an average calf price for steers and heifers of $1.55 per pound (typical of 2013 fall prices), there is an economic advantage of $112 dollars per calf. The total cost for FTAI during this project, including all drugs, semen, A.I. technician fee and cleanup bull was approximately $89 per heifer. This is approximately $15 to $20 more per calf than the cost of recent estimates when using a $4000 bull for natural service on heifers. This assumes four years of use with calves produced over the lifetime of that bull, including his maintenance and salvage value. Even when considering these costs, the FTAI treatment still showed an average economic advantage of approximately $94 a head over natural service. Besides an increased value in the calf crop, FTAI has several other potential benefits. The A.I. bred animals calved in the first 10 days of the calving season. These heifers will have more time to recover from calving before they have to rebreed. If they are kept as replacements, heifer calves born to genetically superior A.I. sires will likely be more productive females in the future. The producers involved in this project also reported animals in the FTAI group were more docile at calving as a result of being handled more. If producers have herd improvement goals, using FTAI is a fast and efficient way to make the necessary changes to meet those goals. Although using FTAI on commercial heifers is not a conventional practice in Saskatchewan, this project has shown it can be a very profitable endeavor, easily rivalling natural service. FTAI in the commercial setting should not be overlooked, it is another useful tool producers can use to improve the production of their operation without having to expand their land base or cow herd. For more information on this project or FTAI call Travis Peardon, Regional Livestock Specialist (306) 867-5504, or Colby Elford, Regional Livestock Specialist 1-866-457-2377.

N E W

PHOTOS 1AN01249 SOLUTION

1AN01237 ANGUS VALLEY

1AN01257 RIDGEVIEW

1AN01277 MOTIVATION

1AN01244 DECLARATION

1AN01230 EXCITEMENT

1AN01238 RESOURCE

1SM00124 GW PREMIUM BEEF

1AN01292 ADVANCE, DAM

1AN01280 DOMINANCE, DAM

Koupal Ebonette 734

S A V Blacklass 374

BEEF HORIZONS

2O14 FALL BEEF SPECIAL

1AN01116 UPWARD ONWARD x VALUE 7097 Reg# 1385926 (CAN)

1AN01192 DRIVEN BANDWAGON x BANDO 9074 Reg# 1719199 (CAN)

1AR00907 BIG SKY MAKE MIMI x GRANDCANYON Reg# 1410295 (CAN)

BEEF HORIZONS

$ 50 Now $ 40

1AN01315 MONTANA

$ 35 Now $ 30

1AN01278 DOUBLE VISION $ 30 Now $ 25

$ 25 Now $ 15

1AR00948 STRONGHOLD

CHISUM x WIDE TRACK 374 Reg# 1779944 (CAN)

$ 35 Now $ 30

REFLECTION x LIMITED EDITION S C 594 Reg# 1764385 (CAN)

CITADEL 812 x ADVANCE 140 Reg# 1772015 (CAN)

$ 35 Now $ 30

Special runs September 1 - December 15, 2014 Special prices can be combines with Volume Special. Utilize with the John Deere Financial beef deferral program. These sires will not be available on the spring 2015 special.

1SM00086 REMINGTON “RED LABEL” $ 25 Now $ 13 DREAM ON x MR ARAPAHOE 811A Reg# 634702 (CAN)

1SM00137 RIMROCK BEEF KING x TOP GUN Reg# 800135 (CAN)

1CH00964 SUNDANCE LEDGER x EASY PRO Reg# MC351557 (U.S.)

$ 45 Now $ 40

1SM00113 TANKER

*no other discounts apply

$ 35 Now $ 25

NLC SUPERIOR x TNT FIVE STAR Reg# 727549 (CAN)

1SM00143 HIGH STAKES

1CH00961 WRANGLER WRANGLER 256 x DUKE 9003P Reg# M779102 (CAN)

HIGH ROLLER x CROCKETT Reg# 2499571 (U.S.)

$ 35 Now $ 25

$ 35 Now $ 30

1HP00838 MASTERPIECE

$ 35 Now $ 30

RIB EYE x VICTOR BOOMER P606 Reg# C02982573 (CAN)

BEEF HORIZONS

KEEPING IT SIMPLE

THE KEY TO INTRODUCING A.I. TO YOUR HERD

Colin Palmer, Associate Professor of Theriogenology, Western College of Veterinary Medicine, University of Saskatchewan

Artificial insemination (A.I.) is something that can be incorporated into virtually any operation. Many cattlemen are reluctant though, because of their lack of time, absence of technical expertise, perceived increases in cost, inadequate handling facilities and fear of poor results. However, my collaborators, Colby Elford and Travis Peardon, from the Saskatchewan Ministry of Agriculture, and I have successfully demonstrated how implementing A.I. will rival the alternative, natural service. We have shown producers that hiring experts, employing fixedtime artificial insemination (FTAI) technology and using a modest chute system is a productive way to boost a breeding program. We recognize producers’ time is valuable and sourcing additional labor can be problematic. Therefore, we pride ourselves on using simple, yet effective, FTAI protocols. Many protocols are available, however, in order to limit the labor we focus on protocols with less number of times through the chute. Our goal is to choose one with a maximum of three times through the chute, including breeding. This is one consideration for trying to keep it simple when implementing a synchronization program. Representatives from Genex have been invaluable to our producers, helping with sire selection and providing technical expertise. Establishing that good working relationship with your A.I. technician is a key to success. Coordinating a protocol schedule with the technician and working with them prior to beginning is crucial. It helps ensure semen is available when you need it and the technician is ready to breed on insemination day. The cornerstone of a synchronization program is the use of a progesterone-containing vaginal implant (EAZI-BREED™ 12

BEEF HORIZONS

CIDR®) coupled with an injection of prostaglandin at CIDR removal. While it is possible to synchronize breeding without this, the precise control of follicular development, estrous display and ovulation will not be as consistent. Additionally, lower than expected conception rates are likely. Thus, utilizing CIDRs in a synchronization program poses many benefits. Pregnancy results show progesterone exposure benefits non-cycling cows, cows beginning to cycle post calving and heifers on the verge of cycling. When using a CIDR, gonadotrophin releasing hormone (GnRH) or an estradiol product should be administered at the time of insertion to elicit a new follicular wave. In our research we utilize estradiol benzoate, a compounded product available only from licensed pharmacies. Due to cost and effectiveness we continue to use it, despite public perception regarding the use of estrogen-containing hormones in food animals. Therefore, others choose to use GnRH, which we do administer, but at the time of insemination to ensure ovulation. No matter the product of choice, in order to obtain it or any other product used in synchronization programs, a veterinary prescription is required in Canada. Although results vary, in our experience most first time users of A.I. can expect at least half of their A.I. group to become pregnant to a single insemination – 66 to 75 percent and higher in some cases. This also tightens the calving window as most will calve over a two week period versus a month or more with a natural service group. When all of this is considered the financial costs of incorporating A.I. into a commercial herd can easily be recouped with the added benefit of genetically superior offspring generated through the use of high quality A.I. sires.

CASH IN WITH THESE SIMPLE SOLUTIONS 49MA02000

DADDY’S MONEY

$30

GOET I80 x HAA WISDOM 505S THF, PHAF, Polled, 3/4 Maine-Anjou Reg #: AMAA-427013

• Generations of calving ease and maternal perfection.

49CM01780

THE UNSUB

$30

MONOPOLY x FULL FLUSH THC, PHAF, Polled Reg #: ACA-362866 • Blends extreme bone, hair and substance with great soundness of structure and testicular development.

41XB05114

SIMPLE MATH

$30

Who Made Who x Meyer 734 THF, PHAF, Scurred Reg #: ACA-362617 • Cow power deluxe, he combines Who Made Who, Meyer 734 and the great 602 cow.

Contact your local Genex representative to learn more. Special order, no volume discounts.

NEW ACQUISITIONS $ 35

DRIVEN

1AN01192 LT DRIVEN 9087 Reg: 1719199 (CAN) / Born: 3/2/2009 Birth Wt.: 83 lbs. / 205 Days: 765 lbs. / 365 Days: 1355 lbs. Mature: 1845 lbs. / Scrotal: 41.0 cm.  Driven is a female-making machine, his exceptional feet, depth of heel and overall body mass and balance make him a must use if your environment is survival of the fittest!

Leachman Right Time LT Bandwagon 3105 L T Ms Vikings Value 0256 CED BW

1 .48

2.5 .68

52 .55

YW RADG SCR DOC

81 0.18 0.65 11 .55 .39 .39 .29

HPG

4.1 .14

CEM MILK

7 .22

32 .28

10%

4 .38

0 .22

$EN

-7.89

23 .31

MARB

0.75 .44 15%

LT 598 Bando 9074 LT Ashley 3087 L A R Precision 1680 632 RE

-0.13 .35

FAT

0.019 .38

Ult H/P

2 24

43.75 22.56

32.75

70.83

10%

EPDs as of 8/22/14

$ 35

MONTANA

1AN01315 SHIPWHEEL MONTANA 2600 Reg: 1779944 (CAN) / Born: 5/29/2012 Birth Wt.: 80 lbs. / 205 Days: 757 lbs. / 365 Days: 1256 lbs. Yrlg. Frame: 6.5 / Scrotal: 43.0 cm. @ 12 mos.  Montana is a gentle, bold ribbed, deep-bodied bull with tremendous fleshing ability and testicular development. Productivity is bred into this total outcross sire whose pedigree is stacked with proven donor cows. S Alliance 3313 S Chisum 6175 S Gloria 464 CED BW

6 .34

1.1 .43

YW RADG SCR DOC

65 113 0.23 1.59 23 .33 .36 .31 .35 .27

10% 10% 15% 10% 10%

HPG

CEM MILK

15%

20% 10%

12.4 .18

11 .15

31 .23

26 .29

0.3 .17

$EN

-17.15

Apex Wide Track 374 Dr J Ms Wide Track 374 M15 DR J Miss Guru I6 CW

55 .20

MARB

0.44 .34

0.52 .25

FAT

0.032 .31

Ult H/P

10%

49.34 58.11

23.75

92.92 10%

EPDs as of 8/22/14

$ 30

MCCOY

1AN01316 S MCCOY 124 Reg: 17007979 / Born: 3/16/2011 Birth Wt.: 80 lbs. / 205 Days: 724 lbs. / 365 Days: 1330 lbs. Yrlg. Frame: 5.8 / Scrotal: 36.2 cm. @ 12 mos.  A “bet the ranch” heifer bull siring progeny with wide and level hip structure, strength of top, expressive quarter and impeccable feet and legs. McCoy is stacked with generations of productive females assuring he’ll stand the test of time and leave a legacy of great daughters. Reich Lead On 424 RA Lincoln W144 RA Brandy P11 CED BW

13 -1.0 46 .54 .71 .59

4% 10%

YW RADG SCR DOC

90 0.10 0.72 34 .57 .32 .62 .65

HPG

7.3 .14

CEM MILK

8 .12

28 .20

20%

0 .34

0 .19

$EN

-4.95

16 .31

G A R Grid Maker S Mayflower 751 S Mayflower 2118 MARB

0.36 .45

0.48 .38

FAT

0.070 .39

Ult H/P

8 58

39.84 36.96

22.99

52.67

20%

EPDs as of 8/22/14

BEEF HORIZONS

$ 35

IMPRESSIVE

1AN01322 MOHNEN IMPRESSIVE 1093 Reg: 17532083 / Born: 1/14/2013 Birth Wt.: 79 lbs. / 205 Days: 899 lbs. / 365 Days: 1473 lbs. Yrlg. Frame: 6.0 / Scrotal: 39.2 cm. @ 12 mos.  Impressive has an outcross pedigree in a clean fronted, long made and good footed package. He combines muscle and true breed character with enough volume to be a cow maker.

Basin Expedition R156 Basin Excitement Basin Lady S532 AK CED BW

11 .31

0.3 .35

YW RADG SCR DOC

65 116 0.19 0.96 36 .29 .32 .25 .46 .39

10% 25% 10% 4%

HPG

3.2 .15

CEM MILK

12 .10

27 .18

10% 25%

45 .28

0.5 .17

$EN

-14.37

38 .16

20%

Mohnen Brushpopper 353 Mohnen Jilt 787 Mohnen Jilt 1655 MARB

0.43 .32

0.16 .24

FAT

0.039 .29

Ult H/P

46.76 62.33

20.77

78.11

EPDs as of 8/22/14

$ 30

ENVISION

1AN01325 44 ENVISION Reg: 17448751 / Born: 1/28/2013 Birth Wt.: 64 lbs. / 205 Days: 827 lbs. / 365 Days: 1285 lbs. Yrlg. Frame: 5.8 / Scrotal: 36.0 cm. @ 12 mos.  The Ten X son that has it all – calving ease, growth, carcass and “cow sense” phenotype. Envision displays a gentle disposition and is ideal to increase volume, body depth and rib shape without sacrificing numbers. Mytty In Focus A A R Ten X 7008 S A A A R Lady Kelton 5551 CED BW

YW RADG SCR DOC

13 -1.4 70 124 0.17 0.59 17 .35 .41 .31 .35 .33 .44 .30 5%

25%

HPG

7 .19

CEM MILK

13 .13

32 .21

10%

21 .34

0.2 .25

$EN

-18.76

G A R Predestined Maurer’s Ms Predestined W10 G A R 1I2 Rito C446

MARB

10%

48 .20

1.19 .34

0.87 .27 10%

FAT

0.035 .32

Ult H/P

57.25 71.03

49.05 115.73 EPDs as of 8/22/14

$30

WILLIE

1AN01318 BALDRIDGE WILLIE Y34 Reg: 17074451 / Born: 2/14/2011 Birth Wt.: 87 lbs. / 205 Days: 773 lbs. / 365 Days: 1187 lbs. Yrlg. Frame: 6.2 / Scrotal: 38.5 cm. @ 12 mos.  Willie is an elite Waylon son capable of being a true calving ease leader for marbling and $B. He combines an unmatched EPD profile with a deep body, gentle disposition, flawless feet and added scrotal circumference. Willie is out of the same dam as Genex sire Optimum and their maternal grandsire is known for leaving a trail of productive individuals.

CED BW

YW RADG SCR DOC

13 -0.2 60 110 0.18 1.04 30 .48 .61 .49 .46 .27 .55 .46

4% 15% 15% 10%

HPG

7.7 .13

GAR-EGL Protege Baldridge Waylon W34 Baldridge Blackcap T163

CEM MILK

13 .10

21 .17

36 .26

0.3 .14

$EN

-5.69

MARB

10%

44 .21

1.57 .35

0.52 .30

Baldridge Navigator N5 Baldridge Duchess T69 Baldridge Duchess R51

FAT

0.030 .33

Ult H/P

7 21

15%

10%

41.24 56.62

54.27 115.77 EPDs as of 8/22/14

BEEF HORIZONS

NEW ACQUISITIONS $ 30

GUN POWDER

1AN01304 BOYD GUN POWDER 2070 Reg: 17257301 / Born: 3/16/2012 Birth Wt.: 78 lbs. / 205 Days: 917 lbs. / 365 Days: 1357 lbs. Yrlg. Frame: 6.0 / Scrotal: 37.8 cm. @ 12 mos.  After incorporating HD 50K into his EPDs he jumped almost 20 pounds of YW going over the 130 YW EPD barrier, reiterating his already proven pedigree for performance.

S A V Final Answer 0035 Thomas Powder River 9053 Thomas Carol 7595 CED BW

0 .38

4.2 .45

YW RADG SCR DOC

80 132 0.21 1.28 13 .34 .35 .37 .44 .35 20% 20%

HPG

10.6 .16

CEM MILK

5 .10

36 .17

20%

85 .36

0.6 .23

$EN

-35.25

Boyd New Day 8005 Boyd Everelda Entense 0054 Boyd Everelda Entense 8009

MARB

45 .26

0.29 .40

10%

0.46 .29

FAT

Ult H/P

0.047 .34

10%

45.97 77.08

16.84

82.22

EPDs as of 8/22/14

$ 25

JACKPOT

1AR00953 FTZ ACE’S JACKPOT Reg: 1508638 / Born: 1/2/2012 Birth Wt.: 78 lbs. / 205 Days: 851 lbs.  Jackpot is physically powerful with an attractive profile and awesome base width, foot quality and sound structure. Use Jackpot to add style, balance, muscle and power back in to your Red Angus program.

Glacier Chateau 744 JRA Ace in the Hole 186 JRA Major League CED

1 -0.8 54 .13 .27 .20

Red Six Mile Sakic 832S FTZ Sakic 181 FTZ 113

YW MILK TM

81 .20

19 .17

5 .01

HPG CETM STAY MARB

10 .00

9 .12

10 .00

0.24 .08

-0.01 .09

17 .18

REA

FAT

0.01 -0.020 .07 .09

15%

$ 25

BETTER ANSWER

1AR00949 BROWN BETTER ANSWER Z7257 Reg: 1550475 / Born: 2/7/2012 Birth Wt.: 76 lbs. / 205 Days: 720 lbs. / 365 Days: 1067 lbs. Scrotal: 43.0 cm.  Better Answer is backed by predictability – Final Answer on the top side and Monu 4X and Julian B571 on the bottom side. His productive dam’s MPPA is 102.0 and his EPDs rank in the top 20% of the breed or better for CED, BW, YW, HPG, CETM and STAY. S A V Final Answer 0035 LCS X2 BDEE Miss Page 748 CED BW

YW MILK

10 -5.0 63 103 .30 .33 .28 .29

BEEF HORIZONS

3% 25% 15%

15 .22

BJR Monu 4X-303 Brown Ms Monu P7930 RABS Ms Vicila H7552 ME HPG CETM STAY MARB

0 .02

13 .21

9 .35

13 .40

20%

0.44 .32

0.22 .25

24 .25

REA

FAT

-0.06 0.040 .27 .36

$ 30

STRATEGY

1HP00841 KCF STRATEGY 22S Z303 ET Reg: P43387250 / Born: 9/19/2012 MSU TCF Revolution 4R Birth Wt.: 76 lbs. / 205 Days: 725 lbs. / 365 Days: 1171 lbs. KCF Miss Revolution X338 ET JW 718 Victoria 9106 Yrlg. Frame: 6.6 / Scrotal: 39.0 cm. @ 18 mos.  This long-bodied, sound structured bull is built on a solid hoof and takes a long easy stride. He is the perfect match for cattle lacking performance; he will add pounds to your calf crop and dollars to your pocket. SCHU-LAR 5N of 9L 3008 SCHU-LAR on Target 22S SCHU-LAR 208 of 1H 121 ET

CED BW

4.4 1.8 P .34

YW MILK M & G CETM SCR

70 118 .28 .30

15% 20% 2%

25 .19

25%

1.7 P

1.5 .22 5%

FAT

REA

-0.002 0.83 .29 .29 3%

IMF

$BMI

$CEZ

$BII

$CHB

15%

10%

0.38 .26

$ 25

DISTINCTION

1HH00110 UPS DISTINCTION Reg: 43311214 / Born: 3/4/2012 BCD 721G Knight 4K Birth Wt.: 60 lbs. / 205 Days: 607 lbs. UPS Miss Knight 4841 UPS Miss Star 9567 Yrlg. Frame: 5.3 / Scrotal: 35.0 cm. @ 12 mos.  Distinction is a heifer bull in the making; chosen for his unique combination of phenotype, calving ease and marbling. He posted an astonishing 137 IMF ratio amongst a stout contemporary group. UPS Domino 3027 Churchill Sensation 028X Churchill Lady 7202T ET

CED BW

10.3 -3.6 47 .31 .56 .34 1%

YW MILK M & G CETM SCR

60 .36

27 .17

15%

5.7 .26 3%

FAT

REA

1.2 0.070 0.24 .21 .29 .28

15%

IMF

$BMI

$CEZ

$BII

$CHB

25%

0.42 .25

$ 45

AMERICAN HEREFORD TH 122 71I Victor 719T TH 71U 719T MR HEREFORD 11X TH 7N 45P Rita 71U

1HH00112 TH T90 11X AMERICAN HEREFORD 16A Reg: 43346709 / Born: 12/26/2012 HH Advance 3196N Birth Wt.: 96 lbs. / 205 Days: 729 lbs. / 365 Days: 1247 lbs. GO Ms 3196 Advance T90 GO Ms L18 Excel P8 Yrlg. Frame: 6.0 / Scrotal: 40.3 cm. @ 12 mos.  American Hereford is a massive powerhouse that will work in the show ring and pasture. His attractive pattern, wide base, muscular posture, dark red pigment and performance information make him a must use sire. CED BW

0.8 2.5 .29 .35

56 .29

YW MILK M & G CETM SCR

89 .32

20% 25%

23 .14

25%

0.4 .22

0.2 .20

FAT

REA

IMF

0.015 0.54 -0.05 .27 .27 .24

$BMI

$CEZ

$BII

$CHB

20%

$ 30

OLD SCHOOL TH 122 71I Victor 719T CRR 719 Catapult 109 CRR 4037 Eclipse 808

1HH00111 CRR 109 OLD SCHOOL 301 Reg: 43384569 / Born: 2/7/2013 Birth Wt.: 69 lbs. / 205 Days: 729 lbs. / 365 Days: 1244 lbs. Yrlg. Frame: 5.5 / Scrotal: 37.0 cm. @ 12 mos.

DM BR Sooner CRR 435 Kelly 178 CRR D03 Kelly 361

 Old School is nearly flawless with perfect hip and hind leg structure, solid feet and a

conservative mark and as much body and thickness as you would want. He’s a potential lighter birth weight calving ease prospect with breed-leading EPDs and physical prowess. CED BW

4.7 1.3 .29 .43

YW MILK M & G CETM SCR

65 101 .33 .36

15% 4% 10%

24 .13

10%

2.4 .24

FAT

REA

0.9 -0.002 0.52 .15 .24 .24 20%

IMF

0.07 .21

$BMI

$CEZ

25%

20%

$BII

BEEF HORIZONS

$CHB

NEW ACQUISITIONS $ 35

ALL IN

1SM00145 GSC ALL IN 72A Reg: 2812085 / Born: 1/8/2013 Birth Wt.: 78 lbs. / 205 Days: 673 lbs.  Phenotypically, he’s big middled and sound with a great hip and hind leg set. He’s a calving ease prospect with the look to sire show stoppers and fantastic females. Homozygous Black, Homozygous Polled.

SVF/NJC Mo Town M216 JS Sure Bet 4T JS Black Magic Woman 13P CED

10.9 0.4 54.9 .28 .35 .31 20%

MCE

MM MWW

72.3 15.2 27.7 55.2 .32 .23 .24 .26 5%

20%

STAY

22.3 .29 25%

DOC

GR Dream Catcher 03R Miss Werning KP 8543U Miss Werning 534R YG

12.2 13.1 -0.44 .22 .27 .19 15%

-0.08 .34

-0.088 .17 5%

REA

0.73 .24

SHR

API

-0.53 114.2 59.3 .18 4%

$ 35

HIGH STAKES

1SM00143 WS HIGH STAKES W115 Reg: 2499571 / Born: 2/10/2009 Birth Wt.: 83 lbs. / 205 Days: 892 lbs. / 365 Days: 1341 lbs. Scrotal: 45.2 cm.  A “bet the ranch” calving ease bull boasting a CED EPD in the top 1% of the breed. He’s a red purebred Simmental with an outcross pedigree almost everyone can use. Homozygous Polled, Non-Diluter. TJ 57J The Gambler HSF High Roller 12T HSF Red Fortunes Sis 33 CED

20.6 -5.5 60.9 .65 .72 .69

MCE

MM MWW

90.9 17.1 33.8 64.3 .69 .55 .55 .59 2%

10%

STAY

21.8 .31

DOC

LBR Crockett R81 WS Miss Dolly T10 WS Miss Real Deal P88 CW

13.9 15.8 -0.46 .53 .52 .33 4%

0.04 .42

-0.095 .38 2%

REA

0.76 .33

SHR

API

10%

-0.01 147.5 75.4 .30

$ 55

90 PROOF

1SM00146 TNT 90 PROOF Z401 Reg: 2791334 / Born: 10/29/2012 Birth Wt.: 70 lbs. / 205 Days: 691 lbs. / 365 Days: 1114 lbs. Scrotal: 40.0 cm.  90 Proof has the right genetic and phenotypic design for a red Simmental bull to lead the Simmental industry for overall usage and popularity.

R Plus Moonshine 7077T DCR Mr Moon Shine X102 DCR Ms Shearcrock U302 CED

8.0 .26

BEEF HORIZONS

MCE

MM MWW

2.6 78.9 117.8 11.4 21.9 61.4 .35 .30 .32 .19 .20 .23 20%

STAY

TNT Five Star P275 TNT Miss S17 TNT Miss Honey L9

DOC

15%

10%

12.2 43.4 -0.26 .11 .26 .20

0.03 .35

-0.050 .17

REA

0.84 .24

SHR

-0.42 .18 20%

API

111

69.6

INFORMATION ON GENEX SIRES AND SERVICES For a complete lineup of Genex sires visit the website www.crinet.com

INDEPENDENT CONTRACTORS

CITY

PHONE NUMBERS

To Order Genex Beef Semen – Canada

ALBERTA Reed Crapo Neil Hazel Doug Henderson Walter Huber Riley Merrill Charles Munro

Gem Olds Lacombe Leduc Lethbridge Standard

403.641.2253 403.994.0629 403.782.3888 780.986.4319 403.360.6862 403.701.1548

BRITISH COLUMBIA Dianne Austin Nick Coman

Quesnel 250.992.5269 New Westminster 778.773.2897

MANITOBA Floyd & Joan Darling Allan Malenko Blair & Lois McRae Dale Studer Tracey & Patrick Wilcox

Treherene Winnipeg Brandon Virden Treherne

204.723.2690 204.981.3536 204.728.3058 204.748.1251 204.528.7060

NEW BRUNSWICK Gary Graham

Anagance

506.756.2675

NOVA SCOTIA John Best

Middleton

902.825.6420

ONTARIO Hans Brus Randy Burns Tom Coulter Peter Frjiter Anton Heinzle Doug Wingrove

Tilsonburg Arthur Coburg Brunner Glen Robertson Cambridge

519.983.4493 519.835.2368 905.342.2339 519.276.9314 613.678.7169 519.827.5470

Contact your local Genex representative. Genex Canada Order Direct. Contact the Genex Canada office 888.354.4622 genexcanada@crinet.com Patty Lasby Canadian Market Manager plasby@crinet.com Scott MacDonald Beef Support Manager smacdonald@crinet.com

Photo Requests To receive an email copy of a bull photo contact Lindsay Johnson ljohnson@crinet.com or 715.526.7631

PRINCE EDWARD ISLAND Kurt Duncan Cornwall

902.393.3032

QUEBEC Mario Cantin Chuck Fowler Patrick Isabel

Montmagny Stanstead St Romain St Paul D'Abbotsford

418.241.6695 819.574.6685 418.215.0230

White Fox Yorkton Saltcoats Balgonie Saskatoon – Swift Current Borden Canora Webb

306.276.2416 306.782.5852 306.744.7411 306.781.2842

Luc Noiseux SASKATCHEWAN Terry Cunningham Clayton Kormos Cam Morgan Leroy Steinhubl Craig Thoms Gar Williams Colby Wolkowski Cody Allin

Richard Carlson Area Marketing Manager

Patty Lasby Canadian Market Manager

Scott MacDonald Beef Support Manager

450.379.9989

306.221.8694 306.997.4909 306.563.7567 306.741.9817

AREA SALES MANAGERS Richard Carlson Neil Richardson

Ponteix, SK Howick, QC

306.625.3788 450.825.1392

Genex Beef Volume Special Retail Price 30+ Straws 50+ Straws 100+ Straws 200+ Straws

$60.00 $54.00 $51.00 $48.00 $45.00

$50.00 $45.00 $42.50 $40.00 $37.50

$45.00 $40.50 $38.25 $36.00 $33.75

$40.00 $36.00 $34.00 $32.00 $30.00

$35.00 $31.50 $29.75 $28.00 $26.50

$30.00 $27.00 $25.50 $24.00 $22.00

$25.00 $22.50 $21.50 $20.00 $18.00

$20.00 $18.00 $17.00 $16.00 $15.00

$15.00 $13.50 $13.00 $12.50 $12.00

Bulls can be combined for the Volume Special.* Short supply bulls may be excluded from this volume special, however untis purchased will be considered part of the unit total. Canada Order Direct Desk To order Semen or A.I. Certificates 1.888.354.4622. Contact your Genex Representative about the Agline Beef Deferral Program!

BEEF HORIZONS

Genex Cooperative, Inc.

A subsidiary of Cooperative Resources International 291 Woodlawn Rd W Unit 4C Guelph, Ontario N1H 7L6 • Phone 888/354-4622

PUBLICATION NUMBER 40022882 CHANGE SERVICE REQUESTED

YOUR SOURCE FOR HEAT DETECTION AND HERD MANAGEMENT PRODUCTS

Product of the U.S.A.

B-07770-14