Canada 2024 Beef Sire Directory by GENEX

2024

Beef Sire Directory

The cattle of tomorrow begin with the best genetics today.

We take your genetic progress to heart.

That's why we offer Cow Sense & Science – a blend of generational wisdom, phenotype, EPDs and genomics – to provide you with cattle that exhibit real-world worthiness for generations.

We don’t have to ask what our ‘Why’ is… We live it everyday. Our philosophy has always been Cow Sense & Science. We appreciate cattle for their phenotype and know the importance of hard-to-measure traits. We believe that behind every good bull is an even better cow. At the same time, we must embrace today’s data-backed technologies, utilizing EPDs and genomics to ensure our bull lineup is second-to-none. At times, it may seem that Cow Sense & Science are at odds, but one without the other is not complete – because the whole that defines us is greater than the parts that make us. That is Cow Sense & Science.

Take a look at what Cow Sense & Science means. Scan here to view a video and learn more.

CONTENTS Angus Sires. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Angus Top Traits. . . . . . . . . . . . . . . . . . . . . . . . . 27 Fertility Matters . . . . . . . . . . . . . . . . . . . . . . . . . 29 Red Angus Sires . . . . . . . . . . . . . . . . . . . . . . . . . 30 Red Angus Top Traits . . . . . . . . . . . . . . . . . . . . 34 Simmental Sires . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Simmental Top Traits . . . . . . . . . . . . . . . . . . . . 39

Cody Sankey

517.749.5556 csankey@genex.coop

Justin Hergenreder Director, Beef Sales 303.349.5711 jhergenreder@genex.coop

Brad Johnson Director, Beef Genetics 715.498.9328 bjohnson@genex.coop

Patty Lasby Western Canada Area Manager 519.835.3982 plasby@genex.coop

Senior Director of Beef Programs

Hereford Sires. . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Hereford Top Traits . . . . . . . . . . . . . . . . . . . . . . 44 Charolais Sires. . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Colostrum Products. . . . . . . . . . . . . . . . . . . . . . 47 Synchronization Protocols. . . . . . . . . . . . . . . . 48 Terminology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Sire Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

STATEMENT OF PURPOSE We are the global cooperative leader dedicated to providing innovative genetic and reproductive solutions to our progressive dairy and beef members and customers. BEEF SIRE DIRECTORY Published annually for Canada beef producers ADDRESS CORRESPONDENCE TO: GENEX Canada 143 Dennis Street, Unit C Rockwood, ON N08-2K0 519.766.4622

PHOTO REQUESTS Contact Patty Lasby at plasby@genex.coop or 519.766.4622

2023 4-H Ontario Arbor Award Recipient Presented to 4-H volunteers who have shown significant leadership and initiative, and have made a positive impact on 4-H at various levels.

"I have been with the GENEX Canada team since 2001. My current position is an Area Sales Manager, but I work in a variety of roles, including customer service, public relations and management. I enjoy speaking and visiting with customers, helping to answer questions about which sires and products would be best suited to their breeding programs, chatting about which bulls are on trend for the current and upcoming year, and having the opportunity to reflect on how their current calf crop is doing. My customers love my knowledge, loyalty and commitment to helping them be successful. Please don’t hesitate to reach out to me. I am always available to answer any questions and assist you with your breeding program! GENEX Canada is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products, and innovative services."

Patty Lasby

Area Sales Manager Experience, dependable, passionate

Scan to shop now!

JUSTIFICATION

$30

001AN01670 BOYD JUSTIFICATION

CED BW WW YW RADG DMI YH SCR DOC CLAW ANGLE PAP

HS HPG CEM MILK MKH MW MH $EN CW MARB RE

25% 15% 20% 25%

FAT Carc H/P Ult H/P $M $W $F

Boyd Abigale 6079, Maternal Grandam

10 -0.8 76 130 0.24 1.47 0.4 1.73 28 0.38 0.25 1.040.13 9.9 9 26 0 47 0.3 -8 62 0.79 0.960.016 0/0 .60 .82 .72 .49 .35 .35 .50 .55 .44 .36 .36 .28 .33 .28 .32 .34 0 .43 .44 .47 .37 .37 .33

CONNEALY JUDGMENT KG JUSTIFIED 3023 KG MISS MAGIC 1443

Boyd Abigale 9056, Dam

CONNEALY MAINSTAY BOYD ABIGALE 9056 BOYD ABIGALE 6079

10% 10% 10%

35% 20% 30% 10%

0/0

3% 10% 20% 25% 20% 10%

Reg. No.: 20038723 Born: 1/1/2021 Birth Weight: 70 lbs 205 Days: 831 lbs 365 Days: 1445 lbs Yrlg. Frame: 6.0 Watch Video Scrotal: 38.5 cm. Owned By: Boyd Beef Cattle, KY; Stevenson Angus Ranch, MT; TC Ranch, NE; 4M Angus, NE; Wilmouth & Sons, MO; Conley Cattle, OK; GENEX, WI

Justification is a physically impressive sire that combines legitimate body capacity, stoutness and foot quality. Sired by the great KG Justified 3023 and from a long line of Abigale females heavily influenced by many GENEX greats, Justification has the genetic consistency to sire quality progeny in all aspects. Justification represents a genetic package anchored by a powerhouse pedigree that’s right for the times and positioned for the future!

A N G U S

90 79 107 64 171312

ARCHITECT

$25

001AN01603 S ARCHITECT 9501

100 PregCheck™ 69%Rel

KM BROKEN BOW 002 SYDGEN BLUEPRINT SITZ FLORABELLE FANNY 4735 S WHITLOCK 179 S BLOSSOM 7514 S BLOSSOM 5525

Reg. No.: 19437622 Born: 2/2/2019 Birth Weight: 73 lbs 205 Days: 830 lbs 365 Days: 1466 lbs Yrlg. Frame: 5.6 Watch Video Scrotal: 40.0 cm. Owned By: Schaff Angus Valley, ND; Spickler Ranch North, ND; GENEX, WI

Architect is being used heavily in the Spickler program, as well as some of the breed’s most elite seedstock herds. One of the top-selling bulls at GENEX, Architect is a must-use bull of 2024. Put this next-generation sire to work in your herd to add growth and substance, along with the maternal prepotency from his great cow family. Architect calves have the following impressive performance ratios: BW 99, WW 104 and YW 105. In addition, they’re high-octane growth cattle yet excel for depth and rib shape with an easy-fleshing look. SAV Arithmetic 3204, Son CED BW WW YW RADG DMI

SAV Artifact 3269, Son YH

SAV Archive 3006, Son

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

15% 10% 10%

15%

20%

7 0.7 95 158 0.25 2.27 0.5 1.51 28 0.38 0.40 -0.71 0.37 17.4 9 23 .77 .92 .90 .81 .40 .40 .82 .80 .84 .67 .66 .31 .29 .45 .52 .45 1%

ICONIC

15%

5 34

$EN

CW MARB RE

FAT

76 0.4 -21 74 0.58 0.77 0.026 .45 .45 .51 .45 .46 .44

35%

Carc H/P Ult H/P

2% 15%

0/0 27/226 101 87 111 50 161 310

25%

25% 10%

$40

001AN01538 DB ICONIC G95 LD CAPITALIST 316 MUSGRAVE 316 STUNNER MCATL BLACKBIRD 831-1378 V A R DISCOVERY 2240 DB MS DISCOVERY D13 DB MS FINAL TOOL 4120

Reg. No.: 19611994 Born: 2/14/2019 Birth Weight: 85 lbs 205 Days: 742 lbs 365 Days: 1260 lbs Yrlg. Frame: 6.0 Scrotal: 36.0 cm. Owned By: Douglas Booth Family, WY; GENEX, WI

Watch Video

A sire of iconic proportions! Iconic is a unique blend of physical excellence and outstanding EPDs and indexes, making him an easy mating for so many breeding programs. Iconic’s progeny have exceeded expectations. His calves are topping sales across the country and will continue to for some time. Don’t miss out on using one of the most exciting Cow Sense & Science sires in GENEX history!

EXAR Lucy 1859, Daughter CED BW WW YW RADG DMI

RAML Iconic 2738, Son YH

SCR DOC CLAW ANGLE

PAP

RAML Iconic 2013, Son HS

HPG CEM MILK MKH MW

6 1.3 86 152 0.30 1.86 0.4 1.50 23 0.60 0.50 3.58 0.49 13.2 5 25 .82 .95 .94 .88 .58 .58 .90 .89 .79 .65 .66 .42 .45 .38 .44 .36 5%

5% 15%

15% 30%

35%

0 0

MH $EN

CW MARB RE

FAT

Carc H/P

Ult H/P

15% 25%

114 0.5 -42 62 1.74 0.55 0.068 8/18 504/1060 53 74 103 103 206 320 .47 .48 .65 .61 .58 .61 10% 35%

20%

American Angus Breed Averages – Spring 2024. EPDs as of 1.8.24. CED 6, BW 1.2, WW 62, YW 110, RADG 0.25, DMI 1.01, YH 0.5. SC 0.84, DOC 18, CLAW 0.49, ANGLE 0.48, PAP 1.27, HS 0.54, HP 11.7, CEM 8, MILK 26, MW 60, MH 0.3, $EN -14, CW 46, MARB 0.58, RE 0.59, FAT 0.014, $M 60, $W 59, $F 89, $G 48, $B 139, $C 240

A N G U S

SITZ DOMAIN

$30

001AN01683 SITZ DOMAIN 12371

CED BW WW YW RADG DMI YH SCR DOCCLAW ANGLE PAP

HPG CEM MILK MKH MW MH $EN CW MARB RE

FAT Carc H/P Ult H/P $M $W $F

Sitz Emma E 129, Dam

14 -1.7 76 144 0.30 2.24 0.6 2.11 16 0.46 0.53 0.87 0.73 18.0 11 30 0 75 0.6 -25 61 0.88 0.71 0.036 0/0 .49 .73 .67 .43 .31 .31 .47 .47 .33 .33 .33 .36 .23 .26 .29 .30 0 .35 .37 .44 .34 .35 .30 5% 10% 20% 10% 15%

SITZ LOGO 12964 SITZ LOGO 8148 SITZ BARBARAMERE NELL 912

Sitz Emma E 5177, Grandam

POSS ACHIEVEMENT SITZ EMMA E 129 SITZ EMMA E 5177

35%

4% 25% 25%

35% 25%

$G $B

20% 25% 35%

Reg. No.: 19974072 Born: 1/25/2021 Birth Weight: 73 lbs 205 Days: 654 lbs 365 Days: 1268 lbs Scrotal: 39.1 cm. Owned By: Sitz Angus Ranch, MT; Boyd Beef Cattle, KY; GENEX, WI

15%10% 30% 25% 25% 15%

Watch Video

Sitz Domain offers a refreshing combination of masculine phenotype, excellent balanced trait EPDs and a pedigree that mates well with all of today’s popular Angus pedigrees. This outstanding sire is ideal to incorporate body depth, rib shape and foot quality while infusing maternal function. Mating possibilities are endless with Sitz Domain. Look for this elite calving-ease sire to add performance without sacrificing end-product value. He should leave behind daughters that make outstanding cows. He is a fantastic all-around sire that has already been used heavily in the Sitz herd. Don’t miss out!

A N G U S

0/0 78 76 100 64 164291

HPG CEM MILK MKH MW MH $EN CW MARB RE

FAT Carc H/P Ult H/P $M $W $F

7 0.6 75 136 0.321.28 0.4 0.51 20 0.39 0.34 0.96 0.1515.3 12 29 0 55 0.4 -14 63 0.62 0.64 0.025 0/0 .54 .74 .69 .45 .36 .36 .49 .49 .37 .29 .29 .31 .30 .27 .32 .34 0 .40 .42 .46 .40 .40 .37 35% 20% 15% 10%

15%

SITZ STELLAR 726D SITZ RESILIENT 10208 SITZ MISS BURGESS 1856 KOUPALS B&B IDENTITY MILL BRAE IDEN GEORGINA 4086 MILL BRAE FA GEORGINA 0237

3% 15% 20% 35%

20%

Reg. No.: 20160403 Born: 1/18/2021 Birth Weight: 81 lbs 205 Days: 792 lbs 365 Days: 1328 lbs Scrotal: 37.5 cm. Owned By: Coleman Angus, MT; Conley Cattle, OK

$G $B

0/0 91 76 111 50 161300 3% 10% 15%

25% 10%

Watch Video

Trademark has caught the attention of cattlemen from across the country. He has the unique combination of an outcross pedigree matched with a high-quality phenotype and an incredible number profile. He has tremendous performance and extra muscle shape in a bigger, longer, more extended package. To complement this, he is a low birth weight, calving-ease bull with the added performance to rank in the top tier of the breed for YW. He puts these traits together with elite HP, Claw and Angle. Plus, he ranks in the top percents for $M and $C. His dam, Mill Brae Iden Georgina 4086, has a progeny production record of six head at 103 for weaning with a calving interval of 347 on six head. She also stems back to a Pathfinder® grandam.

Conley Trademark 3993, Son

Conley Trademark 3816, Son

Trademark was selected as the $165,000 top-selling bull of the Cattleman’s Cut Bull Sale by Coleman Angus and Conley Cattle. Honey Bear 3016, Daughter

Conley Trademark 3119, Son

$50

001AN01684 J TRADEMARK 1037

CED BW WW YW RADG DMI YH SCR DOC CLAW ANGLE PAP

Ingram Emblynette 3620, Daughter

Ingram Marksman 3619, Son

Mill Brae Iden Georgina 4086, Dam

TRADEMARK

A N G U S

NORTH STAR

$30

001AN01687 BEAR MTN NORTH STAR

CED BW WW YW RADG DMI YH SCR DOC CLAW ANGLE PAP

HPG CEM MILK MKH MW MH $EN CW MARB RE

4% 20% 10% 4%

30% 35%

FAT Carc H/P Ult H/P $M $W $F

Bear Mtn Forever Lady 0579, Dam

14 -0.3 82 153 0.35 1.55 0.6 1.62 29 0.44 0.49 0.73 -0.04 14.0 10 26 0 77 0.5 -24 58 1.23 0.910.013 0/0 .38 .55 .47 .42 .33 .33 .46 .48 .36 .29 .29 .29 .30 .25 .31 .32 0 .37 .39 .41 .37 .37 .34 3%

10% 10% 30%

S A V RAINFALL 6846 SQUARE B TRUE NORTH 8052 ELBANNA OF CONANGA 1209

Bear Mtn Forever Lady 7833, Grandam

BEAR MTN JUSTIFY BEAR MTN FOREVER LADY 0579 BEAR MTN FOREVER LADY 7833

30% 10% 20%

0/0 80 77 103 86 189325 15% 10% 20% 10% 10% 4%

Reg. No.: 20474708 Born: 1/14/2022 Birth Weight: 79 lbs 205 Days: 702 lbs 365 Days: 1323 lbs Scrotal: 38.2 cm. Owned By: Linz Heritage Angus, OK; GENEX, WI

North Star’s combination of striking good looks, outstanding genetic value and cow-power pedigree is hard to find in today’s world. The cow power of breed matrons 1209, 4136 and 3092 - blended with the storied Forever Lady cow family - is a dynamic combination. He offers a unique combination of calving ease, growth and those hard-to-get convenience traits. His combination of HP and Claw blended with his level of marbling is something you don’t see often. North Star is a must-use young sire!

A N G U S

JORDAN

$50

001AN01693 BALDRIDGE JORDAN KOUPALS B&B IDENTITY MILL BRAE IDENTIFIED 4031 MILL BRAE PRO BLACKCAP 1092 CONNEALY CONFIDENCE PLUS BALDRIDGE ISABEL F047 BALDRIDGE ISABEL B082

Reg. No.: 20046714 Born: 2/1/2021 Birth Weight: 80 lbs 205 Days: 662 lbs 365 Days: 1297 lbs Scrotal: 38.2 cm. Owned By: Linz Heritage Angus, OK; Double Barrel Angus, TN; Baldridge Performance Angus, NE

Jordan is a unique sire with outstanding EPD balance, elite indexes and tremendous phenotypic design. Equally impressive in the flesh as on paper, Jordan offers excellent structure, foot quality and a striking profile that catches the eye. This Identified son is anchored by his impressive and productive Confidence Plus dam, back to the Y69 cow. Jordan has power in his blood!

Linz 6046, Daughter CED BW WW YW RADG DMI

His combination of high-end WW and YW EPDs, coupled with disciplined MW and MH EPDs, makes Jordan ideal for adding high-level genetic value without sacrificing maternal function. There is limited availability of Jordan, so order early!

Linz 2524, Daughter YH

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

12 1.3 80 143 0.31 1.76 0.4 0.53 25 0.46 0.46 2.17 0.28 12.5 13 30 .45 .81 .75 .41 .36 .36 .56 .48 .38 .30 .30 .25 .29 .25 .33 .33

15%

15% 10% 15%

20% 35%

STAPLETON

35%

10%

15% 25%

0 0

$EN

CW MARB RE

FAT

60 0.2 -17 80 1.26 1.32 0.060 .39 .42 .47 .39 .39 .36 3%

Carc H/P Ult H/P

0/0

10% 5%

84 81 131 89 220 369

$30

001AN01678 PEAK STAPLETON BALDRIDGE ALTERNATIVE E125 SG SALVATION MGR JP RITA 7037 G A R ASHLAND G A R ASHLAND 3159 G A R MOMENTUM 2156

Reg. No.: 20313395 Born: 3/22/2022 Birth Weight: 90 lbs Owned By: GENEX, WI

Stapleton offers an elite genetic profile with big-time CED to YW spread, outstanding marbling and ribeye EPDs, and impressive index power. This lower birth weight Salvation son is anchored by a donor daughter of veteran GENEX carcass sire 1AN01389 Ashland. Use Stapleton to sire cattle that grow well, look the part and excel on the rail!

CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

11 1.3 82 148 0.28 2.11 0.0 0.34 17 0.45 0.47 1.50 0.66 11.4 16 25 .32 .49 .42 .37 .32 .32 .45 .40 .38 .29 .29 .26 .30 .24 .29 .28

15%

10% 10% 35%

30%

0 0

$EN

CW MARB RE

FAT

83 0.2 -26 87 1.67 1.29 0.043 .35 .38 .39 .36 .35 .32

30%

Carc H/P Ult H/P

0/0

35% 10% 1%

69 76 134 111 245 387

A N G U S

TOP GUN

CED

RADG

DMI

SCR

DOC CLAW

30%

ANGLE

6 2.7 99 176 0.39 1.59 1.2 1.18 34 0.36 0.34 .36 .55 .47 .42 .31 .31 .51 .48 .34 .27 .27

V A R POWER PLAY 7018 V A R FIRE POWER VINTAGE RITA 5063 SCHIEFELBEIN SHOWMAN 338 FROSTY ELBA 4220 FROSTY BISMARCK 3041

$40

001AN01694 SCHIEFELBEIN TOP GUN 522

10%

PAP

HPG

CEM

0.07 0.89 19.0 9 .24 .27 .20 .28 30%

MILK

23 .30

MKH

0 0

$EN

131 1.2 -49 .37 .41

MARB

10%

15%

FAT

75 1.12 0.93 0.013 .40 .37 .36 .34

Carc H/P

0/0

Ult H/P

0/0

78 119

81 200 344

10%

Reg. No.: 20491889 Born: 1/27/2022 Birth Weight: 84 lbs 205 Days: 912 lbs 365 Days: 1526 lbs Scrotal: 42.9 cm. Owned By: Schiefelbein Farms, MN; Hoffman Ranches, NE; GENEX, WI

One of the most massively constructed bulls in the top for $C, Top Gun offers elite genetics for producers looking to add serious pounds and end-product merit to their calf crop without sacrificing $M value. He offers the rare combination of elite HP, Claw, Angle, Marbling and REA. Top Gun was the heaviest weaning weight calf of the entire 2022 Schiefelbein calf crop at a whopping 912 pounds and off a tremendous two year old! If you’re looking for a sire that combines a powerful phenotype and elite level index power be sure to have Top Gun on your radar.

A N G U S

PROGRESSIVE

$30

001AN01689 ELLINGSON PROGRESSIVE S POWERPOINT WS 5503 ELLINGSON PROFOUND 8155 EA ROSETTA 6157 KOUPAL ADVANCE 28 EA BELLS GIRL 7617 EA BELLS GIRL 2181

Reg. No.: 20373996 Born: 2/14/2022 Birth Weight: 89 lbs 205 Days: 879 lbs 365 Days: 1523 lbs Scrotal: 39.5 cm. Owned By: Ellingson Angus, ND; Mohnen Angus, SD; GENEX, WI

A highlight of the 2023 Ellingson Angus sale, Progressive is identified by top cattlemen as an elite performance-maternal prospect anchored by the great Pathfinder® donor EA Bells Girl 7617. With both foot EPDs and $M index in the top 1% of the breed, you can expect Progressive daughters to be the highly productive, long-lasting type. In addition, Progressive offers added stoutness, fleshing ability and structural correctness.

EA Bells Girl 7617, Dam CED BW WW YW RADG DMI

EA Bells Girl 2181, Grandam YH

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

6 3.3 86 146 0.24 2.00 0.8 1.37 17 0.15 0.02 2.01 0.40 17.2 11 26 .34 .55 .48 .43 .31 .31 .44 .49 .46 .37 .37 .23 .30 .27 .32 .33 5% 10%

25% 20%

30% 10% 25%

RAINMAKER 4404

0 0

$EN

CW MARB RE

FAT

10%

15%

Carc H/P Ult H/P

86 0.7 -28 73 0.40 0.95 -0.020 0/0 .36 .38 .40 .36 .36 .34

30% 25%

15%

0/0

102 75 112 47 159 308 1% 15% 10%

30% 10%

$25

001AN01425 BASIN RAINMAKER 4404 BASIN RAINMAKER P175 BASIN RAINMAKER 2704 BASIN ERICA 7520 BV BASIN PAYWEIGHT 107S BASIN JOY 1036 BASIN JOY 566T

Reg. No.: 17913751 Born: 3/19/2014 Birth Weight: 74 lbs 205 Days: 702 lbs 365 Days: 1118 lbs Yrlg. Frame: 5.8 Watch Video Scrotal: 35.3 cm. Owned By: Basin Angus, MT; EZ Angus Ranch, CA; GENEX, WI

Rainmaker 4404 is admired by cattlemen for his productive phenotype that combines outstanding foot quality, muscle, depth of rib and body capacity. With calving ease and an outcross pedigree to most mainstream bloodlines, he offers mating flexibility. His daughters calve out with incredible udders. Look for him to lead a maternal revolution of good udders, fleshing ability, foot quality and maternal function. With extremely balanced genetics, this maternallyoriented sire will produce cattle that perform well at the bunk and on the rail. Basin Joy 1036, Dam CED BW WW YW RADG DMI

EZAR Lucy 6120, Daughter YH

SCR DOC CLAW ANGLE

PAP

Ellingson Rainmaker 9144, Son HPG CEM MILK MKH MW

MH $EN

CW MARB RE

FAT

7 1.3 59 107 0.22 1.20 0.0 0.70 24 0.35 0.34 1.33 0.24 16.3 12 35 145 56 0.0 -18 46 0.57 0.43 0.019 .87 .95 .94 .91 .49 .49 .88 .88 .86 .77 .77 .34 .61 .67 .81 .81 531 .64 .65 .56 .51 .50 .51 25% 5%

10% 10% 20% 10%

Carc H/P

Ult H/P

4/4 287/716 82 68 98 45 143 267 10% 30% 35%

30%

A N G U S

NEW

BELOW ZERO

$40

001AN01695 COLEMAN BELOW ZERO 2106 MOHNEN SUBSTANTIAL 272 SITZ STELLAR 726D SITZ PRIDE 200B COLEMAN CHARLO 0256 COLEMAN DONNA 0153 COLEMAN DONNA 8147

Reg. No.: 20512901 Born: 1/20/2022 Birth Weight: 70 lbs 205 Days: 831 lbs 365 Days: 1372 lbs Owned By: Coleman Angus, MT; Janssen Angus, IA; Marshall & Fenner, MO; GENEX, WI

Watch Video

Below Zero was the $150,000 top-selling bull of the 2023 Coleman Angus bull sale. Below Zero is a versatile outcross sire with an unparalleled ability to transmit reliable calving ease genetics with exceptional phenotype and tons of center body depth. He represents great breed character in a high-maternal, well-balanced number package. His dam is a great three-year-old with a beautiful udder and look. She has a progeny production record of BR 1@91, WR 1@107, YR 1@104. Plus, her dam is a full sister to Coleman 8146 and Coleman Donna 4203, the dam of the $150,000 Coleman Banker 9215.

Coleman Donna 0153, Dam CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

15%

9 -1.6 65 117 0.27 1.11 0.1 0.73 19 0.23 0.49 -2.70 -0.08 16.1 7 28 .37 .52 .45 .41 .33 .33 .44 .46 .43 .35 .35 .30 .30 .27 .31 .32

30% 10%

NEW

ROYAL FLUSH

0 0

$EN

CW MARB RE

FAT

47 0.0 -10 37 0.50 0.35 0.057 .39 .40 .40 .35 .35 .30

Carc H/P Ult H/P

0/0

86 71 77 38 114 234 5% 20%

$40

001AN01690 S A V ROYAL FLUSH 2735 S A V RENOWN 3439 S A V RENOVATION 6822 S A V MADAME PRIDE 0151 S A V 707 RITO 9969 S A V EMBLYNETTE 2369 S A V EMBLYNETTE 7566

Reg. No.: 20480709 Born: 1/28/2022 Birth Weight: 92 lbs 205 Days: 995 lbs 365 Days: 1651 lbs Scrotal: 42.3 cm. Owned By: Schaff Angus Valley, ND; Royal Flush Group; GENEX, WI

Royal Flush represents dominating phenotype, superior structural conformation and is backed by one of the cornerstone Pathfinder® females in the Schaff Angus Valley herd, S A V Emblynette 2369. Use him to inject extra body capacity, masculinity and overall quality to any mating. Royal Flush is a must-use sire of 2024 to add scalecrushing performance, powerhouse maternal value and fantastic physical design!

SAV Emblynette 2369, Dam CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

-7 4.8 75 134 0.28 1.35 0.7 1.10 25 0.38 0.34 2.12 0.68 9.1 2 20 .05 .39 .36 .35 .05 .05 .05 .40 .38 .05 .05 .05 .05 .05 .05 .25 20% 20% 35%

A N G U S

30% 35% 20% 10%

0 0

$EN

CW MARB RE

FAT

96 0.6 -34 61 0.77 0.39 0.045 .05 .05 .25 .22 .26 .21

20% 30%

25%

Carc H/P Ult H/P

0/0

43 47 104 53 157 247 20%

35%

RUSH

$25

001AN01625 ELLINGSON RUSH 0177

101 PregCheck™ 86%Rel

ELLINGSON ROUGHRIDER 4202 ELLINGSON RIDER PRIDE 7282 EA QUEEN DOLLY 3246 KOUPAL ADVANCE 28 EA BLACKBIRD 5092 EA BLACKBIRD 3086

Reg. No.: 19811144 Born: 2/26/2020 Birth Weight: 69 lbs 205 Days: 862 lbs 365 Days: 1484 lbs Yrlg. Frame: 5.7 Scrotal: 37.5 cm. Owned By: Ellingson Angus, ND; GENEX, WI

Watch Video

Rush offers a conservative calving-ease and maternal option with bold charisma that captivates the attention of all around him. Rush has a unique combination of power, structure and smoothness, along with a herd bull presence that simply demands attention. Out of a powerful young cow with a stellar fertility and production record, and anchored by the long-time donor EA Blackbird 3086, Rush possesses the cow power to become one of the next great GENEX Cow Sense & Science sires!

CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

14 -0.5 63 112 0.26 0.78 0.3 0.69 21 0.47 0.42 2.15 0.81 12.7 15 28 .50 .68 .61 .45 .34 .34 .49 .49 .47 .38 .38 .25 .35 .27 .33 .35 5% 20%

35%

MAINSTAY

20%

0 0

$EN

CW MARB RE

FAT

56 0.0 -14 44 0.34 0.64 0.023 .38 .41 .44 .39 .38 .36

Carc H/P Ult H/P

0/0

72 66 87 36 123 232 25% 35%

$25

001AN01434 CONNEALY MAINSTAY CONNEALY CONSENSUS CONNEALY GLORY 4127 ENCHANT OF CONANGA 2423 CONNEALY HEMISPHERE 957L JAYCE OF CONANGA 318E JASE OF CONANGA 4660

Reg. No.: 18839231 Born: 7/28/2016 Birth Weight: 60 lbs 205 Days: 670 lbs 365 Days: 1184 lbs Yrlg. Frame: 6.2 Scrotal: 38.0 cm. Owned By: Boyd Beef Cattle, KY; Spur Ranch, OK; Trowbridge Angus, NY; GENEX, WI

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Mainstay catches your eye when you walk in the pen. He’s deep, stout, square made, structurally correct and offers a top-notch disposition. His progeny are very attractive; they are born easily and have a lot of growth. His best attribute may be his daughters. They are beautifully made with picture-perfect udders that slick off great.

Jayce of Conanga 318E, Dam CED BW WW YW RADG DMI

Spur Blackcap 8525, Daughter YH

SCR DOC CLAW ANGLE

PAP

Boyd 9036, Son

HPG CEM MILK MKH MW

25%

MH $EN

CW MARB RE

FAT

35%

15%

Carc H/P

Ult H/P

7 0.3 65 121 0.30 0.98 0.6 0.24 30 0.61 0.52 2.70 0.16 6.0 9 30 48 85 0.7 -30 43 0.72 0.50 -0.019 4/8 154/385 40 66 96 57 153 238 .76 .92 .89 .86 .46 .46 .83 .84 .81 .72 .71 .26 .52 .65 .70 .68 179 .65 .63 .59 .54 .53 .54 30%

35% 15%

10%

25% 20%

35%

35% 35%

A N G U S

NEW

MIDAS

$25

001AN01701 A A R MIDAS CONNEALY JUDGMENT KG JUSTIFIED 3023 KG MISS MAGIC 1443 ELLINGSON CONSISTENT 6235 A A R LADY GRACE 0147 A A R LADY GRACE 4259

Reg. No.: 20461674 Born: 2/7/2022 Birth Weight: 77 lbs 205 Days: 752 lbs 365 Days: 1317 lbs Scrotal: 38.0 cm. Owned By: Arntzen Angus, MT; Benoit Angus, KS; GENEX, WI

Midas offers an elite level of $M combined with an unmatched EPD profile, a respected maternal pedigree and a bold body type to make him an extremely exclusive sire. His unique combination of calving ease and growth mixed with elite levels of docility, foot scores and heifer pregnancy while maintaining sensible MW and MH make him a true breed leader. Midas’ ability to blend maternal function and stout body type, along with his unique data set, makes him a rare find!

CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

10%

13 -1.7 73 124 0.23 1.48 0.2 1.36 28 0.30 0.40 2.28 0.18 20.3 10 33 .37 .53 .46 .42 .31 .31 .51 .47 .45 .28 .28 .27 .29 .26 .31 .33

10% 5% 25% 30%

20% 10% 2%

SIGNAL

15%

35% 15%

0 0

$EN

CW MARB RE

25%

35%

FAT

32 -0.3 -5 51 0.85 0.54 0.061 .40 .43 .41 .37 .36 .34

Carc H/P Ult H/P

0/0

115 86 87 58 144 302 35%

15%

$25

001AN01665 KOUPALS B&B SIGNAL 1159

105 PregCheck™ 57%Rel

S A V RESOURCE 1441 S A V TERRITORY 7225 S A V EMBLYNETTE 3293 KOUPALS B&B IDENTITY B&B BLKBD PROGRESS 3015 B&B BLKBD PROGRESS 0049

Reg. No.: 20165310 Born: 1/25/2021 Birth Weight: 81 lbs 205 Days: 692 lbs 365 Days: 1412 lbs Yrlg. Frame: 6.0 Scrotal: 39.9 cm. Owned By: Koupal Ranch, SD; Thiel Ranch, SD; GENEX, WI

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Signal is a standout calving-ease prospect that offers exemplary maternal strength and a balanced phenotypic design. Combining the power of his Pathfinder® dam and one of the top females at S A V, Signal is certain to be a cowmaker deluxe! Signal is an ideal option to make top-notch females with eye appeal, structural soundness, fertility and longevity.

B&B Blkbd Progress 3015, Dam CED BW WW YW RADG DMI

3028, Son SCR DOC CLAW ANGLE

3042, Son PAP

HPG CEM MILK MKH MW

8 0.7 71 126 0.25 1.34 0.5 0.74 11 0.51 0.51 2.59 0.22 15.8 9 26 .45 .67 .61 .42 .35 .35 .49 .49 .45 .29 .29 .26 .27 .24 .33 .35 30% 30%

A N G U S

10% 15%

0 0

$EN

CW MARB RE

FAT

59 0.2 -15 56 0.60 0.98 0.032 .37 .40 .45 .39 .39 .36 30%

10%

Carc H/P Ult H/P

0/0

73 70 97 53 150 268 20% 25% 35%

30%

SPECTRUM

$30

001AN01662 SITZ SPECTRUM LD CAPITALIST 316 MUSGRAVE 316 EXCLUSIVE MUSGRAVE PRIM LASSIE 163-386 SITZ BULL DURHAM 10308 SUNRISE LADY DONNA 003 SITZ LADY DONNA 217

Reg. No.: 19905840 Born: 2/14/2020 Birth Weight: 91 lbs 205 Days: 762 lbs Yrlg. Frame: 6.0 Scrotal: 40.0 cm. Owned By: Sitz Angus Ranch, MT; GENEX, WI

Spectrum combines an unmatched EPD profile, a respected maternal pedigree and solid body type to make him a truly unique herd sire. Spectrum offers the rare opportunity to blend maternal function with end-product value. He is among the breed’s elite for his combination of $M, $B and $C while offering an elite blend of valuable production traits. As a bonus, his PAP test is 35!

Sitz Spectrum 11512, Son

Spectrum has been utilized in the Sitz breeding program and will be a staple for years to come! He is the perfect combination of Cow Sense & Science and will raise the bar for nearly every measurable trait!

Sitz Spectrum 11432, Son

CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

15% 20% 20% 20% 30%

20% 20% 25%

PAP

HPG CEM MILK MKH MW

11 -0.2 75 133 0.28 1.32 0.8 1.32 24 0.47 0.49 -0.05 0.79 13.6 12 29 .55 .85 .80 .66 .41 .41 .53 .68 .38 .49 .50 .54 .32 .44 .33 .36

BAR NONE

25%

30% 20% 35%

0 0

$EN

CW MARB RE

FAT

80 0.9 -27 76 0.76 0.94 0.025 .44 .46 .50 .39 .39 .35

30% 10%

Carc H/P Ult H/P

0/0

30% 10%

25% 10%

70 73 129 61 191 318 30% 15% 3%

$30

001AN01681 HOFFMAN BAR NONE BASIN PAYWEIGHT 1682 DEER VALLEY GROWTH FUND DEER VALLEY RITA 36113 KG SOLUTION 0018 HA RITO LADY 3839 HA RITO LADY 0622

Reg. No.: 20307818 Born: 9/2/2021 Birth Weight: 79 lbs 205 Days: 718 lbs 365 Days: 1276 lbs Scrotal: 37.5 cm. Owned By: Hoffman Ranch, NE; Hilltop Angus Ranch, MT; GENEX, WI

Bar None is unmatched in his combination of visual quality, genetic predictions and powerhouse pedigree. He is a well-balanced, heavy-muscled bull that is sound structured. He combines these visual qualities with a curve-bending set of EPDs and indexes. This calvingease sire offers excellent growth and maternal function, ranking in the elite top 1% for $M. He is backed by his world-famous dam HA Rito Lady 3839. She is the matron of herd bull production in the Hoffman herd. Bar None is the most complete bull ever raised at Hoffman Ranch and is a rising star in the GENEX lineup.

HA Rito Lady 3839, Dam CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

7 0.7 93 160 0.33 1.77 0.5 0.73 27 0.51 0.38 1.93 0.49 18.5 17 32 .36 .51 .44 .40 .33 .33 .45 .48 .37 .30 .30 .29 .31 .27 .34 .35 2%

10%

15%

10%

15%

0 0

$EN

CW MARB RE

FAT

65 0.2 -21 73 0.62 0.71 0.045 .38 .40 .41 .38 .38 .34 10%

Carc H/P Ult H/P

0/0

1% 10%

107 96 113 50 163 318 30% 10%

A N G U S

PROSPECTOR

$25

001AN01677 D R PROSPECTOR 1185 TEHAMA UPWARD Y238 TEHAMA TAHOE B767 TEHAMA MARY BLACKBIRD Y684 G A R SUNBEAM D R EISA ELMBASS G269 D R EISA ELMBASS A141

Reg. No.: 20296264 Born: 7/18/2021 Birth Weight: 74 lbs 205 Days: 628 lbs 365 Days: 1244 lbs Scrotal: 37.2 cm. Owned By: Donati Ranch, CA; GENEX, WI

Prospector’s unmatched EPD profile, respected maternal pedigree and solid body type make him an extremely exclusive sire. He blends maternal function and end-product merit and is a breed leader for his combination of $M, $B and $C. Prospector has a distinctive combination of calving ease and growth while maintaining a sensible MW and MH. Plus, his carcass traits, heifer pregnancy, PAP and hair shedding make him a true breed leader. He is a unique bull with all the elements of a breed changer and is an ideal outcross for GENEX pedigrees.

CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

10%

10 0.9 84 141 0.27 1.35 0.5 1.08 21 0.47 0.51 -1.85 0.19 17.7 10 24 .38 .55 .47 .43 .35 .35 .52 .48 .36 .30 .30 .29 .31 .26 .32 .34

20%

10% 10%

FORMULA 1

35%

0 0

$EN

CW MARB RE

FAT

73 0.4 -20 63 1.18 1.13 0.026 .40 .42 .43 .38 .38 .34 20% 15%

Carc H/P Ult H/P

0/0

5% 20% 10% 10%

87 80 105 85 190 333

$30

001AN01686 KLER FORMULA 1 G A R SURE FIRE 6404 GB FIREBALL 672 GB ANTICIPATION 432 SITZ TOP GAME 561X RIVERBEND QUEENIE C353 RIVERBEND QUEENIE X710

Reg. No.: 20207825 Born: 2/25/2021 Birth Weight: 74 lbs 205 Days: 789 lbs 365 Days: 1152 lbs Yrlg. Frame: 6.5 Scrotal: 38.0 cm. Owned By: Express Ranches, OK; GENEX, WI

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Look to Formula 1 for an impeccable EPD set and impressive index power. A true outlier for carcass traits, Formula 1 has the genetic ability to add elite-level marbling to any mating. His no-holes EPD package, coupled with his combination of $M, $B and $C, puts him among the breed’s best. A son of Fireball with a unique twist to his maternal pedigree, Formula 1 offers an outcross mating to many of today’s popular pedigrees. His young dam further adds to his appeal. Use Formula 1 to infuse extreme carcass quality with top-tier index power and to sire calves that are born easy, gain well and demand grid premiums!

Riverbend Queenie C353, Dam CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

10%

15% 15% 10%

30% 20% 20% 20%

A N G U S

PAP

15%

HPG CEM MILK MKH MW

13 1.4 77 140 0.33 1.47 0.7 1.43 26 0.42 0.45 -0.88 0.30 13.2 14 34 .36 .52 .45 .40 .35 .35 .47 .41 .39 .30 .30 .32 .32 .27 .33 .34 35%

10% 10%

0 0

$EN

CW MARB RE

FAT

84 0.6 -32 76 1.71 1.02 0.039 .39 .41 .43 .39 .39 .35

30% 30%

10%

Carc H/P Ult H/P

0/0

25% 10% 3%

73 77 125 110 235 378

STANDOUT

$25

001AN01522 B/D RICE STANDOUT 9065

102 PregCheck™ 96%Rel

LD CAPITALIST 316 MUSGRAVE 316 STUNNER MCATL BLACKBIRD 831-1378 EXAR CONSOLIDATE 2081B ACA MIGNOLA 4536 SCR MIGNOLA 61500

Reg. No.: 19596527 Born: 1/27/2019 Birth Weight: 76 lbs 205 Days: 772 lbs 365 Days: 1401 lbs Yrlg. Frame: 6.3 Scrotal: 41.0 cm. Owned By: Arrow Crown Angus, NE; GENEX, WI

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Well-named, Standout offers herd bull credentials with tremendous capacity and body thickness and catches the attention of all who see him. Look to this impressive sire to incorporate structural soundness, eye-catching good looks and body mass in a similar fashion to his very popular sire. A standout for PregCheck™ fertility rankings, use Standout to accelerate your A.I. program this breeding season.

May-Way Standout 2158, Son CED BW WW YW RADG DMI

May-Way Standout 2159, Son SCR DOC CLAW ANGLE

PAP

30%

May-Way Standout 2162, Son HPG CEM MILK MKH MW

9 1.8 72 124 0.23 1.04 0.5 0.66 16 0.49 0.45 -1.55 0.61 11.4 7 29 .52 .79 .72 .55 .37 .37 .55 .54 .39 .27 .27 .27 .29 .24 .30 .34

30%

30% 30%

CHECKMATE

35%

0 0

$EN

CW MARB RE

FAT

63 0.2 -18 48 0.79 0.73 0.042 .41 .43 .47 .39 .40 .37

Carc H/P Ult H/P

0/0

6/13

66 71 92 59 151 262

30% 30%

20%

30%

35%

$25

001AN01467 S A V CHECKMATE 8158 O C C PAXTON 730P COLEMAN CHARLO 0256 BOHI ABIGALE 6014 S A V RENOWN 3439 S A V EMBLYNETTE 6506 S A V EMBLYNETTE 7566

Reg. No.: 19253201 Born: 2/22/2018 Birth Weight: 71 lbs 205 Days: 990 lbs 365 Days: 1605 lbs Yrlg. Frame: 5.6 Scrotal: 38.0 cm. Owned By: Schaff Angus Valley, ND; GENEX, WI

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Checkmate continues to gain the approval of some of the world’s most astute cattlemen. With impeccable structural correctness, outstanding fleshing ease and his trademark athleticism, Checkmate deserves consideration in any breeding program. Look to this next-step sire to add his distinctive breed character, powerful muscle expression and rock-solid maternal potential. Kelly Schaff describes Checkmate as having “all the qualities of an ideal breeding bull.”

S A V Emblynette 6506, Dam CED BW WW YW RADG DMI

Bear Mtn 0041, Son SCR DOC CLAW ANGLE

PAP

SAV Checkmark 3911, Son HS

HPG CEM MILK MKH MW

4 0.7 61 112 0.27 0.97 0.0 0.80 14 0.34 0.42 2.07 0.35 8.6 4 23 .69 .89 .85 .75 .41 .41 .70 .72 .64 .39 .42 .29 .37 .29 .47 .43 35%

20%

12 22

$EN

CW MARB RE

FAT

55 -0.2 -11 25 0.46 0.57 0.017 .46 .47 .50 .44 .45 .44

Carc H/P Ult H/P

0/0 43/115 57 56 66 42 108 197

A N G U S

ENDGAME

$25

001AN01531 SCHIEFELBEIN ENDGAME 99

102 PregCheck™ 95%Rel

JINDRA 3RD DIMENSION JINDRA ACCLAIM JINDRA BLACKBIRD LASSY 1111 COLEMAN CHARLO 0256 FROSTY ELBA 4547 FROSTY OBJECTIVE 531

Reg. No.: 19562440 Born: 1/20/2019 Birth Weight: 67 lbs 205 Days: 800 lbs 365 Days: 1381 lbs Yrlg. Frame: 5.6 Scrotal: 36.7 cm. Owned By: Schiefelbein Angus Farm, MN; GENEX, WI

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Endgame is a trusted high-fertility, calving-ease sire with all the extras. Anchored by a highly productive, high phenotype cow family, Endgame is siring progeny that are big bodied, ultra sound and eye catching. Expect Endgame to sire calving-ease sons that are easy to sell and daughters that you’ll want to keep.

Frosty Objective 531, Grandam CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

12 -2.5 55 113 0.31 1.03 0.4 0.41 26 0.56 0.48 0.76 0.35 13.8 8 34 .60 .80 .74 .65 .41 .41 .71 .62 .58 .41 .41 .31 .32 .28 .35 .36

15% 3%

15%

20% 30%

WHEELHOUSE

10%

1 3

$EN

CW MARB RE

FAT

35% 15%

15%

Carc H/P Ult H/P

47 -0.2 -13 54 1.01 0.65 -0.017 0/0 .45 .46 .49 .41 .41 .40

5/13

67 62 112 74 186 308 35%

15% 15% 10% 10%

$25

001AN01540 DL WHEELHOUSE 409 DL SONIC 444 DL DUALLY DL INCENTIVE 2103 S A V RESOURCE 1441 DL MISS MERIT 907 JL MISS MERIT 1703

Reg. No.: 19590294 Born: 1/11/2019 Birth Weight: 78 lbs 205 Days: 930 lbs 365 Days: 1442 lbs Yrlg. Frame: 6.3 Scrotal: 39.0 cm. Owned By: Grandview Angus, SD; GENEX, WI

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Wheelhouse offers real-world performance combined with dominating muscle shape and thickness. He’s admired by cattlemen for his three-dimensional body shape, added bone, and foot size and quality. Wheelhouse is backed by an outstanding mother out of the GENEX legend Resource.

CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

25% 15%

25%

HPG CEM MILK MKH MW

6 3.1 95 165 0.28 2.65 0.5 1.28 27 0.53 0.47 0.01 0.63 16.5 5 26 .44 .86 .83 .73 .40 .40 .68 .74 .55 .54 .54 .26 .30 .24 .36 .36 1%

30%

A N G U S

10%

4 4

$EN

CW MARB RE

FAT

121 0.3 -46 79 0.16 0.85 0.022 .43 .44 .49 .43 .43 .42 4%

20%

Carc H/P Ult H/P

0/0

19/58 68 77 117 30 146 257 35% 10% 10%

TRUE GRIT

$25

001AN01606 FREYS TRUE GRIT

100 PregCheck™ 94%Rel

HA COWBOY UP 5405 FREYS COWBOY LOGIC F A R PRINCESS 148Z FREYS APPEARANCE FAR FAIR LADY 8094 FAR FAIR LADY 71B

Reg. No.: 19824750 Born: 1/16/2020 Birth Weight: 83 lbs 205 Days: 945 lbs 365 Days: 1702 lbs Yrlg. Frame: 6.3 Scrotal: 41.6 cm. Owned By: Frey Angus Ranch, ND; GENEX, WI

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True Grit was the lead bull in Frey’s Champion Pen of Bulls at the 2021 Cattlemen’s Congress. This standout phenotype sire was the talk of the barns with impressive muscle mass, body dimension and attentiongrabbing style. True Grit’s pedigree fits with the daughters of many of today’s popular sires, and he’s certain to add power and pizzazz to set your next calf crop apart. True Grit’s first calf crop is full of excitement. The performance and good looks are easy to spot in the pasture. FAR True Grit 2152, Son CED BW WW YW RADG DMI

Lau True Grit JC 182, Son YH

SCR DOC CLAW ANGLE

PAP

Lau Primrose JC 342, Daughter HS

HPG CEM MILK MKH MW

12 -0.7 73 131 0.32 0.64 1.0 1.35 16 0.54 0.42 2.31 0.75 11.4 13 30 .56 .84 .80 .65 .36 .36 .51 .63 .40 .28 .26 .22 .28 .21 .29 .32

15% 15% 25% 25% 10% 30% 10% 20%

LEADER

20%

15% 25%

0 0

$EN

CW MARB RE

FAT

95 0.9 -35 37 0.43 0.24 0.056 .40 .42 .47 .41 .42 .40

Carc H/P Ult H/P

0/0

15/76 53 71 83 33 116 203

15% 10%

20%

$30

001AN01550 EXAR LEADER 9010B V A R DISCOVERY 2240 EZAR GOLD RUSH 6001 V A R BLACKCAP 1059 PVF INSIGHT 0129 EXAR SISKEN 6076 EF PINE SISKEN 45B

Reg. No.: 19354529 Born: 1/1/2019 Birth Weight: 76 lbs 205 Days: 800 lbs 365 Days: 1418 lbs Yrlg. Frame: 6.2 Scrotal: 39.7 cm. Owned By: Express Ranches, OK; GENEX, WI

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Leader is a unique bull with all the elements of an elite herd sire. Unmatched in his visual phenotype, he is heavy muscled, sound structured and has a striking sideview profile. He combines outstanding visual qualities with outstanding real performance data. Jarold Callahan from Express Ranches says, “We think Leader has some really unique phenotypic qualities combined with very good carcass and scan data!”

CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

4 1.2 75 132 0.28 1.08 0.6 1.06 19 0.58 0.57 3.25 1.03 9.9 11 29 .39 .59 .51 .43 .33 .33 .46 .48 .34 .28 .28 .24 .27 .24 .31 .32 20% 20% 30%

35%

25% 35%

0 0

$EN

CW MARB RE

FAT

30% 25% 30%

25%

Carc H/P Ult H/P

84 0.5 -29 55 0.87 0.73 -0.010 0/0 .37 .39 .42 .37 .37 .35

25% 35%

1/1

51 72 106 67 173 275 20% 20% 20% 15% 25%

A N G U S

BULLET PROOF

$30

001AN01688 BEAR MTN BULLET PROOF KG JUSTIFIED 3023 BEAR MTN JUSTIFY BEAR MTN JUDY 3092 CONLEY HYLINE 8045 BEAR MTN GAMMER 0562 CONLEY GAMMER 8134

Reg. No.: 20474701 Born: 1/12/2022 Birth Weight: 76 lbs 205 Days: 665 lbs 365 Days: 1220 lbs Scrotal: 37.6 cm. Owned By: Bear Mountain Angus, NE; Dameron Angus, IL; GENEX, WI

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Bullet Proof has a uniquely crafted pedigree filled with some of the greatest GENEX female makers. He offers stellar good looks combined with a valuable EPD set. Bullet Proof has caught the eye of some of the industry’s most astute cattle producers with his added style, softness and structural design. Use Bullet Proof to add phenotypic quality and maternal excellence to any mating.

CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

20%

11 0.0 69 132 0.35 0.61 0.4 1.59 17 0.40 0.46 0.91 0.13 15.6 9 34 .35 .52 .45 .39 .28 .28 .42 .45 .30 .23 .23 .21 .23 .17 .27 .28

15% 25% 35% 20%

20%

15%

CAVALIER

15%

10%

0 0

$EN

CW MARB RE

FAT

41 0.0 -10 51 0.74 0.72 0.054 .33 .35 .38 .34 .34 .31

Carc H/P Ult H/P

0/0

88 75 106 55 161 297 4% 15% 20%

30% 15%

$60

001AN01465 B & J CAVALIER CONNEALY CAPITALIST 028 LD CAPITALIST 316 LD DIXIE ERICA 2053 MILL BRAE IDENTIFIED 4031 B & J ENCHANTRESS 6681 B & J ENCHANTRESS 4481

ONLY

Reg. No.: 19216961 Born: 2/24/2018 Birth Weight: 69 lbs 205 Days: 846 lbs 365 Days: 1200 lbs Yrlg. Frame: 5.5 Scrotal: 37.0 cm. Owned By: Bob Jon Angus, IL; Boyert Cattle, IA; GENEX, WI

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With a uniquely crafted pedigree, stellar good looks and an impeccable EPD set, Cavalier makes heads turn. Cavalier has the style, softness and structural design to sire progeny of both sexes that are in demand in today’s marketplace. Use this wide-hipped, stout-boned sire to add phenotypic quality to any mating.

B&J Georgina 9767, Daughter CED BW WW YW RADG DMI

Hoffman Cavalier 105, Son SCR DOC CLAW ANGLE

PAP

B&J Cavalier 0008, Son HPG CEM MILK MKH MW

11 0.1 68 125 0.29 1.16 0.2 0.92 16 0.49 0.51 1.65 0.45 12.3 11 27 .51 .73 .64 .45 .37 .37 .50 .43 .37 .33 .34 .31 .32 .27 .39 .37

15% 25%

30% 20%

A N G U S

35%

25%

2 4

$EN

CW MARB RE

FAT

64 0.4 -18 62 0.54 0.69 0.020 .41 .44 .46 .39 .39 .35 20%

Carc H/P Ult H/P

0/0

1/1

65 67 113 47 160 273 30% 15%

30% 25%

EXCHANGE

$25

001AN01634 MUSGRAVE EXCHANGE TEHAMA UPWARD Y238 TEHAMA TAHOE B767 TEHAMA MARY BLACKBIRD Y684 BASIN PAYWEIGHT 1682 MUSGRAVE CAROLINE 1715 400 MCATL LADY CAROLINE 400-96

Reg. No.: 19827643 Born: 10/2/2019 Birth Weight: 63 lbs 205 Days: 834 lbs 365 Days: 1525 lbs Yrlg. Frame: 6.5 Scrotal: 41.0 cm. Owned By: Musgrave Angus, IL; GENEX, WI

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Exchange is a valuable combination of phenotypic excellence, strong genetic predictions and a proven cow family. Exchange is a balanced-trait bull that ranks among the breed elites for his combination of $M, growth and HP. His impressive dam is icing on the cake. She is a perfectuddered, moderate-framed cow with a good disposition and is on track to become one of the leading donors in the Musgrave program.

Musgrave Caroline 1715 400, Dam CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

30%

30% 30%

PAP

HPG CEM MILK MKH MW

25%

3 2.5 94 155 0.28 1.55 0.7 0.97 23 0.45 0.44 1.10 0.39 19.5 0 25 .42 .72 .61 .43 .37 .37 .49 .42 .36 .30 .30 .31 .32 .27 .32 .34 2%

30%

POWERCAT

30%

0 0

$EN

CW MARB RE

FAT

92 0.6 -31 66 0.71 0.74 0.032 .41 .41 .46 .38 .38 .34

20% 25%

Carc H/P Ult H/P

0/0

15% 35% 30%

2% 25% 35% 30% 15%

86 85 105 56 160 294

$25

001AN01549 LYONS POWERCAT 8156 TEHAMA REVERE S POWERPOINT WS 5503 S QUEEN ESSA 248 CONNEALY THUNDER LYONS BANDOLIER LADY 6130 LYONS BANDOLIER LADY 3323

Reg. No.: 19549773 Born: 8/24/2018 Birth Weight: 76 lbs 205 Days: 741 lbs 365 Days: 1311 lbs Scrotal: 37.5 cm. Owned By: Lyons Ranch, KS; GENEX, WI

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Powercat is a high-octane sire that stands among the breed’s elite for growth traits and adds maternal performance. He combines outstanding performance data with tremendous body depth and muscle dimension. Powercat is backed by a proven maternal cow family with some of the breed’s elite cow makers stacked generations deep. His combination of growth and maternal attributes is unrivaled in the Angus breed. Lyons Bandolier Lady 6130, Dam CED BW WW YW RADG DMI

1081, Son

1339, Son

SCR DOC CLAW ANGLE

35%

PAP

HPG CEM MILK MKH MW

20% 10%

5 3.9 89 161 0.31 2.23 1.1 0.72 19 0.46 0.39 3.58 0.92 15.0 14 23 .40 .70 .67 .48 .34 .34 .48 .50 .34 .28 .28 .26 .29 .30 .31 .34 3%

15%

10%

0 0

$EN

CW MARB RE

FAT

110 1.3 -39 81 0.69 0.50 0.065 .40 .42 .43 .34 .35 .30 10%

Carc H/P Ult H/P

0/0

69 67 135 49 183 306 30% 30% 1%

10% 10%

A N G U S

STERLING

$30

001AN01663 S A V STERLING 1766 MOHNEN SUBSTANTIAL 272 SITZ STELLAR 726D SITZ PRIDE 200B S A V GOVERNOR 6844 S A V POLLY 9744 S A V POLLY 7756

Reg. No.: 20157777 Born: 2/15/2021 Birth Weight: 78 lbs 205 Days: 979 lbs 365 Days: 1641 lbs Yrlg. Frame: 6.4 Scrotal: 40.1 cm. Owned By: Schaff Angus Valley, ND; GENEX, WI

Watch Video

Sterling is a big-time prospect with excellent phenotype and performance EPDs. One of the most unique power bulls to sell in spring 2022, Sterling offers high-octane performance and the maternal prepotency of the Polly cow family. Use Sterling for powerful phenotype and big growth EPDs, as well as outstanding foot quality, big scrotal and genetics for excellent udder quality.

CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

35%

30% 35%

1 2.9 99 173 0.33 2.23 0.8 1.08 25 0.21 0.23 0.49 0.13 13.7 10 12 .38 .55 .47 .43 .34 .34 .46 .48 .45 .29 .29 .31 .31 .26 .32 .33 1%

20% 35% 20% 1%

BARRACUDA

0 0

$EN

CW MARB RE

FAT

Carc H/P Ult H/P

147 1.1 -51 81 0.22 0.98 -0.048 0/0 .39 .41 .41 .38 .37 .35 1%

10%

0/0

60 66 120 40 160 268 35% 10%

30% 30%

$25

001AN01666 HOFFMAN LLL BARRACUDA 1215 SITZ STELLAR 726D SITZ BARRICADE 632F SITZ BARBARAMERE NELL 765D MUSGRAVE BIG SKY HOFFMAN LLL EMMA 6836 SITZ EMMA E 166W

Reg. No.: 20040712 Born: 2/27/2021 Birth Weight: 90 lbs 205 Days: 757 lbs 365 Days: 1498 lbs Yrlg. Frame: 6.5 Watch Video Scrotal: 38.1 cm. Owned By: Hoffman Ranch, NE; Abernathy Ranches, WY; GENEX, WI

Barracuda is a big-time growth sire that demands attention for his $M and those important longevity traits sought after by so many. His outstanding data for foot quality, HP, PAP, HS and docility, combined with his proven maternal cow family, make him a must-use sire. Look for Barracuda to sire tremendous body depth and muscle dimension with outstanding foot quality.

CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

30%

20%

10%

-1 5.0 96 167 0.34 1.93 0.9 1.42 33 0.24 0.29 0.16 0.32 18.4 9 23 .34 .54 .46 .42 .31 .31 .45 .47 .35 .29 .29 .26 .28 .25 .31 .32 1%

A N G U S

15% 20% 2%

0 0

$EN

CW MARB RE

FAT

136 1.0 -52 87 0.56 0.65 0.012 .36 .38 .42 .37 .37 .33 2%

Carc H/P Ult H/P

0/0

80 68 129 48 177 310 15% 25% 2%

15% 10%

EYES ONYOU

$25

001AN01488 E G EYES ONYOU MOGCK BULLSEYE HOOVER NO DOUBT MISS BLACKCAP ELLSTON J2 HAYNES OUTRIGHT 452 BALDRIDGE ISABEL D275 BALDRIDGE ISABEL Y69

Reg. No.: 19470275 Born: 9/3/2018 Birth Weight: 76 lbs 205 Days: 954 lbs 365 Days: 1679 lbs Yrlg. Frame: 6.5 Watch Video Scrotal: 40.0 cm. Owned By: Baldridge Bros, NE; Moon Creek Farms, IA; GENEX, WI

A performance powerhouse and physical standout, Eyes Onyou carries on the legacy of his popular sire and adds the maternal potency that has made his maternal lineage so famous. Use him to add pounds at weaning, explosive growth in the feedlot and an added boost of stoutness to your calf crop.

EG Isabel 075, Full Sister CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

15%

PAP

HPG CEM MILK MKH MW

-6 4.4 94 174 0.36 2.18 0.9 2.01 31 0.52 0.50 3.16 0.51 10.7 -2 22 .48 .88 .83 .71 .45 .45 .57 .66 .56 .46 .46 .29 .32 .28 .48 .44 2%

CHANGEMAKER

$EN

CW MARB RE

FAT

9 121 1.1 -44 81 0.91 0.63 0.041 26 .45 .46 .50 .44 .44 .43 2%

Carc H/P Ult H/P

0/0

35% 1%

25%

10%

26/73 47 65 139 64 202 309

20%

$30

001AN01573 RATHBUN CHANGEMAKER E541 S CHISUM 6175 S WHITLOCK 179 S PRIDE ANNA 709 CONNEALY IN FOCUS 4925 RATHBUN LUCY C607 RATHBUN LUCY Y528

Reg. No.: 19135895 Born: 8/21/2017 Birth Weight: 88 lbs 205 Days: 806 lbs 365 Days: 1377 lbs Yrlg. Frame: 6.9 Watch Video Scrotal: 41.8 cm. Owned By: Rathbun Angus Ranch, WA; Stokrose Land & Livestock LLC, WA; GENEX, WI

Changemaker offers a huge growth spread and tremendous index power with a uniquely crafted pedigree. This cow-changer’s combination of growth, marbling, $B and $C puts him in the company of the breed’s best. Use on low BW females to sire docile, stout progeny that excel at all levels of the production chain.

Linz Lady Changemaker 1927, Daughter CED BW WW YW RADG DMI

Linz Lady Changemaker 1919, Daughter SCR DOC CLAW ANGLE

PAP

Linz Rita Changemaker 1921, Daughter HPG CEM MILK MKH MW

3 4.7 86 157 0.34 1.97 0.9 0.77 28 0.54 0.60 -0.92 0.61 16.3 12 27 .42 .73 .67 .59 .39 .39 .66 .59 .55 .31 .31 .28 .29 .32 .36 .38 5%

15%

10%

10% 20%

1 8

$EN

CW MARB RE

FAT

90 0.6 -31 79 1.11 0.78 0.045 .45 .46 .51 .46 .45 .44

20% 25%

10% 25%

Carc H/P Ult H/P

3/4

20% 30% 3%

10%

11/24 75 67 128 76 203 338

A N G U S

NEW

CROSSROAD

$25

001AN01700 S S CROSSROAD SPRING COVE RENO 4021 YON TOP CUT G730 YON SARAH D668 S S BRICKYARD EVENTRESS S S H97 EVENTRESS S S E127

Reg. No.: 20435087 Born: 12/7/2021 Birth Weight: 86 lbs 205 Days: 632 lbs 365 Days: 1309 lbs Scrotal: 43.5 cm. Owned By: Stewart Select Angus LLC, IN; GENEX, WI

Crossroad is an exciting young calving-ease sire that offers a cool combination of $C, $M and MARB. He is a bull that allows producers to have it all in respect to generating progeny with maternal function and endproduct characteristics. His dam, a top-producing daughter of GENEX sire S S Brickyard, is an elite producer in the Stewart Select herd. Crossroad was heavily utilized as a herd sire in the Stewart Select herd and will make an impact in 2024.

Eventress S S H97, Dam CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

11 0.0 79 143 0.31 1.50 0.5 1.90 31 0.48 0.55 1.54 0.40 16.5 9 35 .37 .54 .47 .42 .31 .31 .52 .39 .45 .34 .34 .24 .30 .24 .29 .29

15% 25% 15% 10% 15%

SUPERIOR

30% 10%

10%

0 0

$EN

CW MARB RE

FAT

Carc H/P Ult H/P

43 0.3 -11 45 1.41 0.68 -0.041 0/0 .37 .40 .41 .38 .37 .35

0/0

15%

98 87 82 97 179 330

$25

001AN01473 EXAR SUPERIOR

102 PregCheck™ 97%Rel

A A R TEN X 7008 S A EXAR STUD 4658B BOBO RITA 1559 CONNEALY CONSENSUS 7229 44 BLACKCAP 1752 SANDPOINT BLACKCAP 7977

Reg. No.: 19036532 Born: 1/8/2018 Birth Weight: 65 lbs 205 Days: 754 lbs 365 Days: 1496 lbs Yrlg. Frame: 6.0 Scrotal: 39.3 cm. Owned By: GENEX, WI

Watch Video

True to his name, he is superior to his counterparts on all levels. He has a tremendous EPD profile that offers curve-bending spread from CED to yearling, while maintaining superior carcass traits and breed-leading indexes. He scores among the best in the breed for $C. To complement this, he has superior visual phenotype that is backed by the powerful line of Blackcap donors at Express Ranches. Look for his full sister to make a big impact along with him. 44 Blackcap 1752, Dam CED BW WW YW RADG DMI

SCR DOC CLAW ANGLE

PAP

HPG CEM MILK MKH MW

6 2.6 75 144 0.34 1.47 0.3 0.56 15 0.65 0.44 2.39 0.51 15.1 6 19 .53 .79 .73 .63 .41 .41 .54 .68 .39 .32 .32 .29 .37 .27 .41 .40 20% 10%

A N G U S

30%

20%

2 10

$EN

CW MARB RE

FAT

10% 10% 10%

25%

Carc H/P Ult H/P

75 0.1 -19 68 1.10 1.00 -0.007 0/0 .44 .45 .49 .44 .44 .44

35%

10% 10%

17/45 63 57 121 82 203 326

ANGUS TOP TRAITS Calving Ease Direct

CED

Page

Claw Set

1AN01625 1AN01683 1AN01687 1AN01686 1AN01701 1AN01531 1AN01606 1AN01693 1AN01678 1AN01662

14 14 14 13 13 12 12 12 11 11

15 8 10 18 16 20 21 11 11 17

1AN01689 1AN01663 1AN01695 1AN01666 1AN01701 1AN01467 1AN01425 1AN01694 1AN01670 1AN01603

Yearling Weight

Page

1AN01694 1AN01488 1AN01663 1AN01666 1AN01540 1AN01549 1AN01681 1AN01603 1AN01573 1AN01634

176 174 173 167 165 161 160 158 157 155

12 25 24 24 20 23 17 7 25 23

1AN01689 1AN01663 1AN01670 1AN01666 1AN01684 1AN01694 1AN01425 1AN01690 1AN01681 1AN01549

MARB

Page

1.74 1.71 1.67 1.41 1.26 1.23 1.18 1.12 1.11 1.10

7 18 11 26 11 10 18 12 25 26

RUSH SITZ DOMAIN NORTH STAR FORMULA 1 MIDAS ENDGAME TRUE GRIT JORDAN STAPLETON SPECTRUM TOP GUN EYES ONYOU STERLING BARRACUDA WHEELHOUSE POWERCAT BAR NONE ARCHITECT CHANGEMAKER EXCHANGE

Marbling 1AN01538 1AN01686 1AN01678 1AN01700 1AN01693 1AN01687 1AN01677 1AN01694 1AN01573 1AN01473

ICONIC FORMULA 1 STAPLETON CROSSROAD JORDAN NORTH STAR PROSPECTOR TOP GUN CHANGEMAKER SUPERIOR

Ribeye Area 1AN01693 1AN01678 1AN01677 1AN01686 1AN01473 1AN01665 1AN01663 1AN01670 1AN01689 1AN01662

JORDAN STAPLETON PROSPECTOR FORMULA 1 SUPERIOR SIGNAL STERLING JUSTIFICATION PROGRESSIVE SPECTRUM

Docility 1AN01694 1AN01666 1AN01488 1AN01700 1AN01434 1AN01687 1AN01670 1AN01603 1AN01701 1AN01573

TOP GUN BARRACUDA EYES ONYOU CROSSROAD MAINSTAY NORTH STAR JUSTIFICATION ARCHITECT MIDAS CHANGEMAKER

Heifer Pregnancy

1AN01701 1AN01634 1AN01694 1AN01681 1AN01666 1AN01683 1AN01677 1AN01603 1AN01689 1AN01540

EPDs as of 1.8.24.

MIDAS EXCHANGE TOP GUN BAR NONE BARRACUDA SITZ DOMAIN PROSPECTOR ARCHITECT PROGRESSIVE WHEELHOUSE

Page

1.32 1.29 1.13 1.02 1.00 0.98 0.98 0.96 0.95 0.94

11 11 18 18 26 16 24 6 13 17

DOC

Page

34 33 31 31 30 29 28 28 28 28

12 24 25 26 15 10 6 7 16 25

HPG

Page

20.3 19.5 19.0 18.5 18.4 18.0 17.7 17.4 17.2 16.5

16 23 12 17 24 8 18 7 13 20

CLAW

Page

0.15 0.21 0.23 0.24 0.30 0.34 0.35 0.36 0.38 0.38

13 24 14 24 16 19 13 12 6 7

Foot Angle

ANGLE

Page

0.02 0.23 0.25 0.29 0.34 0.34 0.34 0.34 0.38 0.39

13 24 6 24 9 12 13 14 17 23

Hair Shed

Page

-0.08 -0.04 0.13 0.13 0.13 0.15 0.16 0.18 0.19 0.22

14 10 6 22 24 9 15 16 18 16

1AN01695 1AN01687 1AN01670 1AN01688 1AN01663 1AN01684 1AN01434 1AN01701 1AN01677 1AN01665

PROGRESSIVE STERLING BELOW ZERO BARRACUDA MIDAS CHECKMATE RAINMAKER 4404 TOP GUN JUSTIFICATION ARCHITECT PROGRESSIVE STERLING JUSTIFICATION BARRACUDA TRADEMARK TOP GUN RAINMAKER 4404 ROYAL FLUSH BAR NONE POWERCAT

BELOW ZERO NORTH STAR JUSTIFICATION BULLET PROOF STERLING TRADEMARK MAINSTAY MIDAS PROSPECTOR SIGNAL

$Maternal Weaned Calf Value

1AN01701 1AN01681 1AN01689 1AN01603 1AN01700 1AN01684 1AN01670 1AN01688 1AN01677 1AN01695

MIDAS BAR NONE PROGRESSIVE ARCHITECT CROSSROAD TRADEMARK JUSTIFICATION BULLET PROOF PROSPECTOR BELOW ZERO

$Beef Value

1AN01678 1AN01686 1AN01693 1AN01538 1AN01573 1AN01473 1AN01488 1AN01694 1AN01662 1AN01677

STAPLETON FORMULA 1 JORDAN ICONIC CHANGEMAKER SUPERIOR EYES ONYOU TOP GUN SPECTRUM PROSPECTOR

$Combined Value

1AN01678 1AN01686 1AN01693 1AN01694 1AN01573 1AN01677 1AN01700 1AN01473 1AN01687 1AN01538

STAPLETON FORMULA 1 JORDAN TOP GUN CHANGEMAKER PROSPECTOR CROSSROAD SUPERIOR NORTH STAR ICONIC

Page

115 107 102 101 98 91 90 88 87 86

16 17 13 7 26 9 6 22 18 14

Page

245 235 220 206 203 203 202 200 191 190

11 18 11 7 25 26 25 12 17 18

Page

387 378 369 344 338 333 330 326 325 320

11 18 11 12 25 18 26 26 10 7

A N G U S

Shop 24/7! Picking the right genetics is only a click away.

Scan or visit www.genexcanada.ca to shop now, or you can order directly from: Patty Lasby // plasby@genex.coop O: 519.766.4622 // C: 519.835.3982 28

Fertility Matters Maximize profits and early breeding success with the industry’s most reliable fertility rankings.

Does getting your cows pregnant matter to you? What about getting cows pregnant on the first cycle, or maximizing the weaning weight of each calf by an additional 20 to 60 pounds?

If you answered ‘YES’ to any of these questions, look no further than GENEX PregCheck™ fertility rankings! Plain and simple, fertility is the single most economically impactful trait in a cowherd. If a cow isn’t bred, the rest becomes inconsequential, and delayed breeding means potential revenue loss. Given the current market dynamics and the promising future for cow-calf producers, each early pregnancy translates into more dollars in your pocket.

Cue GENEX PregCheck™ fertility rankings. GENEX still remains the only bull stud with a proven system that shows you which sires offer a fertility advantage. This system is based on an internal on-farm database across millions of breeding observations. It is designed to create more pregnancies and ultimately add more pounds and dollars to your bottom line.

Not only does re-breeding have financial impacts, but it also affects the cow. A mama cow is expected to calve early, get bred back early, maintain her flesh, raise a big calf, and then do it all over again year after year. That’s a lot to ask, so why not help her by using an A.I. sire that is scientifically proven to enhance breeding success?

At the end of the day, your time, hard work and genetic investments drive your operation’s progress. GENEX is committed to ensuring that every straw of semen you purchase has the best chance of creating a live calf. Let GENEX and our PregCheck™ fertility rankings support you in achieving early breeding success for your cows.

How do PregCheck™ fertility rankings work? The scale is set to a 100-base system, meaning the fertility rankings are calculated as an index with 100 being average. Every one-point difference above or below 100 represents a 1% difference in conception rate.

Visit genexcanada.ca/beef to see our sires' PregCheck™ rankings. 29

C-Bar Stony 907G, Dam

COLLATERAL

PROS

108 25%

CED

28%

14%

16 .43

-3.5 .46 22%

FRITZ JUSTICE 8013 LACY COLLUSION 115F LACY LAKOTA 8105 9 MILE FRANCHISE 6305 C-BAR STONY 907G ADHM STONY 503C

Maternal Sister

$30

001AR00981 C-BAR COLLATERAL 203J

63 .45

102 .44

ADG

0.24 .44

DMI

1.75 .14

MILK

33 .15 7%

6 .08

HPG

10 .08

CEM

10 .24 8%

Reg. No.: 4534315 Born: 12/17/2020 Birth Weight: 69 lbs 205 Days: 794 lbs 365 Days: 1174 lbs Yrlg. Frame: 5.5 Scrotal: 38.5 cm. Owned By: C-Bar Red Angus, KS; GENEX, WI

STAY

15 .30

MARB

0.54 .37 29%

0.05 .30

REA

30 .40

0.29 .35

31%

24%

FAT

0.020 .32

Watch Video

Anchored by the world-famous Stony cow family, Collateral has the makings of a next-level calving‑ease sire.

ADHM Stony 503C, Maternal Grandam

This deep-bodied, powerfully constructed sire is dark cherry red, good footed and has a herd sire presence about him.

Stony A302 with 503C as a Calf

This exciting son of Collusion takes maternal up a notch by adding the famous prepotent genetics of the Stony cow family, as well as some of the breed’s most powerful matrons, A302, Y11 and 8105.

R E D

A N G U S

NEW

BLUE PRINT

RREDS Blue Print K273, Son

STRA PRIMROSE 530, Grandam

RREDS PRIMROSE F835, Dam

PROS

63 29%

$40

001AR00985 RREDS BLUE PRINT H001

-1

CED

16 .69

15%

-5.1 .80 7%

60 .76

LMAN KING ROB 8621 GLACIER CHATEAU 744 GLACIER REBALA RREDS SENECA 731C RREDS PRIMROSE F835 STRA PRIMROSE 530

93 .71

ADG

0.21 .71

DMI

1.61 .29

MILK

29 .27

28%

5 .23

HPG

10 .13

CEM

11 .37 6%

STAY

16 .39

MARB

0.04 .48

-0.10 .37 6%

18 .53

REA

0.68 .40 4%

FAT

0.030 .41

Reg. No.: 4287851 Born: 1/9/2020 Birth Weight: 75 lbs 205 Days: 770 lbs 365 Days: 1320 lbs Owned By: Rhodes Red Angus, SD; Twedt Red Angus, ND; Rohrich’s Cutting Edge Ranch, ND; Nordlund Stock Farm, MN

Blue Print blends the genetics of the great female maker Chateau with the performance and power of Seneca, making a pedigree rich in fertility and productivity. He is an impressive phenotypic‑package. Blue Print has more natural muscle and shape than most red bulls, along with a free-moving skeletal and structural design. This proven calving-ease bull is made to produce females that stand the test of time and perform in today’s times.

Red Angus Association Breed Averages – December 2023. EPDs as of 1.2.24. ProS 89, HB 53, GM 35, CED 13, BW -1.8, WW 62, YW 100, ADG 0.23, DMI 1.51, MILK 25, ME 4, HPG 12, CEM 7, STAY 15, MARB 0.41, YG 0.07, CW 23, REA 0.11, FAT 0.020

R E D

A N G U S

NEW DECADE

$25

001AR00978 CRUMP NEW DECADE 9341 BROWN PREMIER X7876 CRUMP MAGNITUDE 5507 CRUMP TABITHA 3140 TR EPIC ST618 TR BRANDY XT074 TR COCA RT527

Reg. No.: 4099482 Born: 1/8/2019 Birth Weight: 71 lbs 205 Days: 662 lbs 365 Days: 1152 lbs Yrlg. Frame: 5.9 Scrotal: 37.0 cm. Owned By: Crump Red Angus, WY; GENEX, WI

Watch Video

New Decade is siring sleep-all-night calving ease and easy-going temperaments. His dam earned her way into the donor program at Crumps by exhibiting excellent feet and legs, udder quality and an outstanding ability to raise the good ones. A maternal brother was a highlight of their 2017 sale going to another seedstock herd. New Decade is ideal for heifer projects and harsh environments.

JFCC Samantha 163, Daughter

1AR00978 New Decade

PROS

121

CED

14%

35%

15%

26 .65

-9.4 .81 1%

43 .75

RESONATE

84 .71

ADG

0.26 .71

DMI

MILK

0.53 .30

35 .28

HPG

CEM

24%

-1 .24

16 .38

15 .38

STAY

12 .38

MARB

0.42 .50

0.20 .40

20 .54

REA

-0.20 .48

FAT

0.030 .40

$30

001AR00982 5L 9 MILE RESONATE 1113 BIEBER CL ATOMIC C218 BIEBER CL ENERGIZE F121 BIEBER CL ADELLE 575D 9 MILE FRANCHISE 6305 9 MILE DORY JIBA 6922-9126 9 MILE DORY JIBA RD130B-6922

Reg. No.: 4558479 Born: 1/22/2021 Birth Weight: 77 lbs 205 Days: 650 lbs 365 Days: 1157 lbs Yrlg. Frame: 6.0 Watch Video Scrotal: 38.0 cm. Owned By: 9 Mile Red Angus, WA; 5L Red Angus, MT; GENEX, WI

Resonate offers outstanding genetic merit coupled with tremendous phenotype. His striking design, perfect structure and robust body design make Resonate one of the most intriguing red bulls. Look to this next-generation sire for fresh genetics, an impressive look and the power of the Dora Jiba cow family.

Foundation Dora Jiba PROS

102

32%

R E D

CED

14 .47

31%

23%

-2.9 .49

71 .48

A N G U S

126 .48 11%

ADG

0.34 .48 6%

DMI

1.72 .20

MILK

32 .16

11%

5 .13

HPG

12 .10

CEM

7 .25

STAY

11 .32

MARB

0.50 .40 35%

0.05 .32

44 .41 8%

REA

0.46 .38 11%

FAT

0.020 .34

ENTERPRISE

$25

001AR00977 9 MILE ENTERPRISE 8180 SPUR FRANCHISE OF GARTON 9 MILE FRANCHISE 6305 C-BAR ABIGRACE Y11 GMRA DEUCES 2222 DYK RED BIRD 1944-5105 5L BLACKBIRD 1322-1944

Reg. No.: 3968850 Born: 1/29/2018 Birth Weight: 77 lbs 205 Days: 617 lbs 365 Days: 1277 lbs Yrlg. Frame: 5.5 Scrotal: 38.0 cm. Owned By: Nine Mile Ranch, WA; GENEX, WI

Watch Video

If you like big-bodied, easy-fleshing, extremely sound and free-moving cattle, then Enterprise warrants serious consideration. Capturing the style and pizazz of his sire and the body capacity and power of his dam, Enterprise is a powerful combination of genetic excellence. As a bonus, his pedigree mates well with daughters of many of today’s most popular A.I. sires.

JFCC Millie 107, Daughter PROS

110

CED

23%

31%

19%

16 .71

BJR Della 050H, Daughter BW

-5.8 .87 4%

49 .83

92 .82

ADG

0.27 .82 29%

MERLIN 018A

DMI

1.47 .33

DYK Red Bird 1944-5105, Dam with Calf at Side MILK

30 .44

18%

HPG

31%

14%

1 .36

15 .44

CEM

7 .49

STAY

16 .40

MARB

0.40 .55

0.02 .44 26%

18 .59

REA

0.37 .55 17%

FAT

0.040 .45

$30

001AR00972 WFL MERLIN 018A LJC MISSION STATEMENT P27 LJC MERLIN T179 BUF CRK REDPRIDE N179 BROWN COMMITMENT S7206 WFL COMMITMENT 042Y WFL JEWELMAKER 9024

Reg. No.: 1628086 Born: 1/19/2013 Birth Weight: 63 lbs 205 Days: 675 lbs 365 Days: 1154 lbs Yrlg. Frame: 5.8 Scrotal: 43.0 cm. Owned By: Leland Red Angus, MT; Wedel Red Angus, KS

The deceased Merlin 018A continues to be one of the breed’s best all-around bulls and one of the top sellers of all breeds at GENEX. A true curve-bender, Merlin 018A calves are born small but exhibit excellent performance with impressive depth and thickness.

Leland Frankly 018 6599, Son

Leland Frankly 018 6602, Son

PROS

17%

CED

22%

24%

15 .88

-3.9 .95

85 .94

134 .94 6%

ADG

0.30 .94 15%

Leland Frankly 018 6614, Son

DMI

MILK

23%

1.17 .69

37 .87

1 .53

32%

HPG

10 .83

CEM

7 .83

STAY

8 .76

MARB

0.52 .76 32%

-0.23 .54 3%

18 .77

REA

0.57 .64 6%

FAT

-0.040 .62 3%

R E D

A N G U S

RED ANGUS TOP TRAITS Profitability and Sustainability 1AR00978 1AR00977 1AR00981 1AR00982 1AR00972

NEW DECADE ENTERPRISE COLLATERAL RESONATE MERLIN 018A

HerdBuilder 1AR00985 1AR00977 1AR00978 1AR00981 1AR00982

Page

121 110 108 102 69

32 33 30 32 33

Page

Yearling Weight

Page

1AR00972 1AR00982 1AR00981 1AR00985 1AR00977

134 126 102 93 92

33 32 30 31 33

Heifer Pregnancy

HPG

Page

16 15 12 10 10

32 33 32 30 31

Stayability

STAY

Page

16 16 15 12 11

31 33 30 32 32

MARB

Page

0.54 0.52 0.50 0.42 0.40

30 33 32 32 33

Page

0.68 0.57 0.46 0.37 0.29

31 33 32 33 30

1AR00978 1AR00977 1AR00982 1AR00981 1AR00985

63 62 59 58 28

31 33 32 30 32

GridMaster

Page

74 62 55 50 48

32 32 33 30 33

1AR00985 1AR00977 1AR00981 1AR00978 1AR00982

Calving Ease Direct

CED

Page

Marbling

1AR00978 1AR00981 1AR00985 1AR00977 1AR00972

26 16 16 16 15

32 30 31 33 33

1AR00981 1AR00972 1AR00982 1AR00978 1AR00977

1AR00982 1AR00978 1AR00972 1AR00981 1AR00977

BLUE PRINT ENTERPRISE NEW DECADE COLLATERAL RESONATE

PROS

RESONATE NEW DECADE MERLIN 018A COLLATERAL ENTERPRISE NEW DECADE COLLATERAL BLUE PRINT ENTERPRISE MERLIN 018A

MERLIN 018A RESONATE COLLATERAL BLUE PRINT ENTERPRISE NEW DECADE ENTERPRISE RESONATE COLLATERAL BLUE PRINT

BLUE PRINT ENTERPRISE COLLATERAL NEW DECADE RESONATE COLLATERAL MERLIN 018A RESONATE NEW DECADE ENTERPRISE

Ribeye Area 1AR00985 1AR00972 1AR00982 1AR00977 1AR00981

BLUE PRINT MERLIN 018A RESONATE ENTERPRISE COLLATERAL

EPDs as of 1.2.24.

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R E D

A N G U S

CED

11 .45

-0.5 .51 20%

25%

20%

85.7 133.2 .55 .52

ADG

0.30 .52 20%

MCE

6.6 .26

MWW

32.1 .25

HOOK’S BOZEMAN 8B MR SR 71 RIGHT NOW E1538 MISS SR C1538 IRCC BOOMSHAKALAKA 434B IRCC HOT TAMALE 25H IRCC FLYING COLOURS 805F

74.9 .32

STAY

15.1 .32

DOC

10.0 .40

29 .40

-0.52 .32 5%

-0.09 .35

-0.105 .33 5%

REA

1.07 .37 15%

-0.33 .05

API

125.6

82.5

Reg. No.: BPRS1419405 Born: 1/6/2022 Birth Weight: 78 lbs 205 Days: 876 lbs 365 Days: 1487 lbs Owned By: Indian River Cattle Co., ON; Double Bar D Farms, SK

Homozygous Black - Homozygous Polled - 7/8 in Canada

Kaboom offers an outcross pedigree with a balanced EPD profile and stands out with his extra quality, balance and look. Kaboom will sire highly maternal daughters with exceptional udder attachment. If you are in search of something a little different, here is your bull!

IRCC HOT TAMALE 25H, Dam Heifer Photo 2

IRCC HOT TAMALE 25H, Dam Heifer Photo 1

$50

001SM00196 IRCC DOUBLE BAR D KABOOM 205K

IRCC HOT TAMALE 25H, Dam

1SM00196 KABOOM, Front View

KABOOM

American Simmental Association Purebred Breed Averages – December 2023. EPDs as of 12.26.23. CED 11.2, BW 1.4, WW 77.1, YW 114.8, ADG 0.24, MCE 5.7, MM 22.9, MWW 61.2, STAY 15.4, DOC 11.5, CW 28.4, YG -0.39, MB 0.15, BF -0.07, REA 0.87, SF -0.34, API 130.56, TI 79.37

S I M M E N T A L

JURISDICTION

$30

001SM00188 FP/L JURISDICTION 103J BRIDLE BIT ECLIPSE E744 HOOK’S GALILEO 210G HOOK’S EVITA 18E

Heterozygous Black Homozygous Polled 3/4 Blood in Canada

WLE UNO MAS X549 FP/L GLACIER 902G ESTES 735E

Reg. No.: 3881332 Born: 2/8/2021 Birth Weight: 80 lbs 205 Days: 693 lbs 365 Days: 1238 lbs Yrlg. Frame: 5.7 Scrotal: 39.0 cm. Owned By: Four Point Livestock, MN; GENEX, WI

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Jurisdiction offers a unique combination of high-quality phenotype and elite genetic value. With outstanding style, structure and balance, Jurisdiction caught the eye of many excellent cattle evaluators at the Cattlemen’s Congress while exhibited by the Olson family of Four Point Livestock. With added rib shape, body capacity, stoutness and testicle size, Jurisdiction has the physical attributes of a true breeding bull. Add in his outstanding combination of high CED, top-tier marbling, and powerful indexes and Jurisdiction is a multi-faceted sire for many segments of the industry. CED

18 .53 2%

-2.2 .62 5%

67.8 .56

99.6 .53

ADG

0.20 .53

RESERVE

MCE

9.6 .28

10%

28.5 .17 15%

MWW

62.3 .27

STAY

14.0 .33

DOC

17.4 .47 4%

25 .45

-0.32 .34

0.92 .39 1%

-0.063 .35

REA

0.70 .41

-0.36 .04

API

181.2

97.9

$30

001SM00189 LCDR RESERVE 210J CDI ENTOURAGE 156U HHS MR ENTOURAGE 867B HHS MISS 836Z

Homozygous Black Homozygous Polled 1/2 Blood in Canada

WS CEO C155 LCDR MS ECHO 43E LCDR MS CHLOE 55C

Reg. No.: 3960639 Born: 2/21/2021 Birth Weight: 90 lbs 205 Days: 790 lbs 365 Days: 1467 lbs Yrlg. Frame: 6.3 Scrotal: 37.3 cm. Owned By: Lazy C Diamond Ranch, ND; Gibbs Farms, AL; All Beef, IL; GENEX, WI

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This powerhouse baldy combines an artfully crafted pedigree, outstanding birth to yearling spread, and toptier API and TI figures. With as much body and thickness as one can ask for, Reserve will add stoutness and quality to any mating. If you’re on the hunt for a baldy with mass, power and maternal strength without sacrificing genetic merit, look no further than Reserve!

CED

10%

94.1 150.7 .69 .60

ADG

MCE

15%

11.8 .58

1.1 .79

0.35 .60

S I M M E N T A L

8.7 .30

20.6 .21

MWW

67.6 .33 25%

STAY

15.7 .36

DOC

14.8 .50 15%

43.4 .47 15%

-0.33 .36

0.67 .42 3%

-0.048 .34

REA

1.10 .46 15%

-0.34 .05

API

170.3

103.1

ESSENTIAL

$25

001SM00184 GIBBS 9114G ESSENTIAL

Homozygous Black Homozygous Polled 3/4 Blood in Canada

CCR WIDE RANGE 9005A GIBBS 7382E BROAD RANGE SSF BLACK LOUSIE Y534 HOOK’S BROADWAY 11B GIBBS 7153E STAR 3136A GIBBS 3136A STAR 0589X

Reg. No.: 3716905 Born: 9/5/2019 Birth Weight: 80 lbs 205 Days: 823 lbs 365 Days: 1390 lbs Yrlg. Frame: 6.2 Scrotal: 36.6 cm. Owned By: Gibbs Farms, AL; All Beef, IL; GENEX, WI

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Essential is a purebred herd sire that rivals all others. He has separated himself from the pack as the #1 spread bull in the entire breed. His first progeny have moved his EPDs to over 16 CED and negative BW while holding 171 YW. Coupled with top rankings for both indexes, he is a true genetic powerhouse. His combination of double-digit calving ease, growth, docility and index values put him in a league of his own. He offers flawless design, excellent feet, disposition and a great slick hair coat. TERS 206K, Son CED

16.7 .68 4%

-1.7 .86 10%

99.2 171.8 .82 .81

ADG

0.45 .81 1%

MCE

10.6 .38 3%

MWW

15%

28.1 .26

BOLD RULER

77.6 .38

STAY

17.1 .39 35%

DOC

20.3 .76 1%

69.7 .61 1%

-0.26 .48

0.48 .60 10%

-0.004 .54

REA

1.55 .59 1%

-0.42 .03 10%

API

178.2

106.7

$25

001SM00186 KBHR BOLD RULER H152 CCR COWBOY CUT 5048Z WS PROCLAMATION E202 WS MISS SUGAR C4 WS HOT BEEF X38 BAR CK MS X38 106Z BAR CK MS MEAT MKR 323T

Homozygous Black Homozygous Polled 28/32 in Canada

Reg. No.: 3789539 Born: 3/26/2020 Birth Weight: 84 lbs 205 Days: 720 lbs 365 Days: 1431 lbs Yrlg. Frame: 5.8 Scrotal: 36.0 cm. Owned By: Keller Broken Heart Ranch, ND; Triangle J Ranch, NE; GENEX, WI

Bold Ruler is a Proclamation son out of the up-andcoming 106Z donor at Keller Broken Heart Ranch. This thick-made, deep-sided powerhouse is very sound and balanced in his design. Bold Ruler offers outstanding EPDs. He’s in the top percents for maternal and convenience traits as well as top percents for both API and TI. Plus, he has the phenotypic quality to be a breed impact sire. He is a stout bull that carries the phenotypic quality to be a breed impact sire. Daughter 1 CED

18.3 .69 2%

-2.5 .86 4%

Daughter 2 WW

35%

20%

81.7 131.6 .82 .79

ADG

0.31 .79 15%

MCE

12.6 .43 1%

Daughter 3 MM

MWW

25%

26.5 .33

67.2 .44

STAY

18.0 .40 25%

DOC

19.9 .72 1%

33.5 .60 35%

-0.25 .46

0.84 .57 1%

-0.064 .48

REA

0.61 .58

-0.36 .05

API

193.6

105.1

S I M M E N T A L

BURLEY

$30

001SM00190 REDHILL BURLEY 99J CDI VERDICT 220Y CDI SECRET AGENT 407C CDI MS BEEF KING 43A WS BEEF MAKER R13 REDHILL W107 153X 257B REDHILL 701T 219K 153X

Homozygous Polled Red 28/32 in Canada

Reg. No.: 3953952 Born: 1/18/2021 Birth Weight: 77 lbs 205 Days: 647 lbs Scrotal: 37.0 cm. Owned By: Red Hill Farms, TN; JC Simmentals, MI; All Beef, IL; GENEX, WI

This red option checks all the boxes with balanced performance, wonderful structure and profit-driven practicality. He has eight traits in the top 20% or better for purebreds. He excels for spread, the maternal complex (CED, MCE, MWW, STAY and DOC) and marbling. His donor dam has risen to the top of the Red Hill program with six calves at 108 for WW and 109 for YW.

CED

14.0 .55 20%

0.1 .63

30%

20%

25%

87.4 127.3 .61 .58

ADG

0.25 .58

MCE

6.9 .32

35%

MWW

20%

15%

27.9 .21

71.5 .31

CALIBRATE

NEW

STAY

20.5 .37 5%

DOC

13.4 .47 30%

31.5 .46

-0.41 .37

0.51 .44 10%

-0.070 .39

REA

1.01 .44 25%

-0.30 .05

API

170.7

96.7

10%

$30

001SM00197 KS CALIBRATE K209 TJ DIPLOMAT 294D HOOK’S FULL FIGURES 11F HOOK’S DOCILA 23D

Homozygous Polled Red

BCLR SHAMWOW W611 KS ALIVIA A977 KS YOLANDA Y835

Reg. No.: 4055681 Born: 2/22/2022 Birth Weight: 83 lbs 205 Days: 746 lbs 365 Days: 1353 lbs Scrotal: 38.4 cm. Owned By: Kenner Simmentals, ND; TNT Simmentals, ND

This powerhouse red bull offers added thickness and density while sporting a tremendous temperament and excellent foot quality. Calibrate is backed by maternal power. His donor dam has produced two other herd sires and several highselling maternal sisters.

CED

10%

MCE

20%

-0.7 .49

S I M M E N T A L

25%

20%

94.0 155.2 .50 .51

ADG

13.3 .44

0.38 .51

8.2 .28

MWW

15%

28.4 .25

75.2 .33

STAY

17.8 .34 25%

DOC

16.4 .47 10%

44.7 .44 10%

-0.27 .36

0.43 .44 15%

-0.026 .40

REA

1.09 .42 15%

-0.18 .02

API

167.2

100.3

10%

SIMMENTAL TOP TRAITS Calving Ease Direct

CED

Page

Marbling

1SM00186 1SM00188 1SM00184 1SM00190 1SM00197 1SM00189 1SM00196

18.3 18.0 16.7 14.0 13.3 11.8 11.0

37 36 37 38 38 36 35

1SM00188 1SM00186 1SM00189 1SM00190 1SM00184 1SM00197 1SM00196

Stayability

STAY

Page

1SM00190 1SM00186 1SM00197 1SM00184 1SM00189 1SM00196 1SM00188

20.5 18.0 17.8 17.1 15.7 15.1 14.0

38 37 38 37 36 35 36

DOC

Page

20.3 19.9 17.4 16.4 14.8 13.4 10.0

37 37 36 38 36 38 35

Page

171.8 155.2 150.7 133.2 131.6 127.3 99.6

37 38 36 35 37 38 36

BOLD RULER JURISDICTION ESSENTIAL BURLEY CALIBRATE RESERVE KABOOM BURLEY BOLD RULER CALIBRATE ESSENTIAL RESERVE KABOOM JURISDICTION

Docility 1SM00184 1SM00186 1SM00188 1SM00197 1SM00189 1SM00190 1SM00196

ESSENTIAL BOLD RULER JURISDICTION CALIBRATE RESERVE BURLEY KABOOM

Yearling Weight 1SM00184 1SM00197 1SM00189 1SM00196 1SM00186 1SM00190 1SM00188

ESSENTIAL CALIBRATE RESERVE KABOOM BOLD RULER BURLEY JURISDICTION

JURISDICTION BOLD RULER RESERVE BURLEY ESSENTIAL CALIBRATE KABOOM

Ribeye Area

Page

0.92 0.84 0.67 0.51 0.48 0.43 -0.09

36 37 36 38 37 38 35

REA

Page

1.55 1.10 1.09 1.07 1.01 0.70 0.61

37 36 38 35 38 36 37

Maternal Calving Ease

MCE

Page

1SM00186 1SM00184 1SM00188 1SM00189 1SM00197 1SM00190 1SM00196

12.6 10.6 9.6 8.7 8.2 6.9 6.6

37 37 36 36 38 38 35

API

Page

193.6 181.2 178.2 170.7 170.3 167.2 125.6

37 36 37 38 36 38 35

Page

106.7 105.1 103.1 100.3 97.9 96.7 82.5

37 37 36 38 36 38 35

1SM00184 1SM00189 1SM00197 1SM00196 1SM00190 1SM00188 1SM00186

ESSENTIAL RESERVE CALIBRATE KABOOM BURLEY JURISDICTION BOLD RULER BOLD RULER ESSENTIAL JURISDICTION RESERVE CALIBRATE BURLEY KABOOM

All-Purpose Index 1SM00186 1SM00188 1SM00184 1SM00190 1SM00189 1SM00197 1SM00196

BOLD RULER JURISDICTION ESSENTIAL BURLEY RESERVE CALIBRATE KABOOM

Terminal Index 1SM00184 1SM00186 1SM00189 1SM00197 1SM00188 1SM00190 1SM00196

ESSENTIAL BOLD RULER RESERVE CALIBRATE JURISDICTION BURLEY KABOOM

EPDs as of 12.26.23.

S I M M E N T A L

HIGH TIME

$25

001HP00858 GERBER HIGH TIME H65 KCF BENNETT REVOLUTION X51 GERBER CANAAN 041C GERBER 627S TRISH 934W MOHICAN THM EXCEDE Z426 GERBER Z426 DIXIE E066 SCHU-LAR EFBEEF 2013 DIXIE 9X

Homozygous Polled

Reg. No.: 44189906 Born: 5/28/2020 Birth Weight: 83 lbs 205 Days: 703 lbs 365 Days: 1320 lbs Yrlg. Frame: 5.8 Scrotal: 38.5 cm. Owned By: Hoffman Ranch, NE; Gerber Polled Herefords, IN; GENEX, WI

High Time is an exciting sire that is an outlier for combining calving ease, growth and carcass traits without sacrificing maternal excellence. His dam is a top-notch donor cow in the Hoffman program. He is a true calving-ease option that will not sacrifice visual phenotype or performance. He ranks near the top of the breed for both $BMI and $CHB indexes. High Time promises Hereford breed production advancement on nearly every front.

Gerber Z426 Dixie E066, Dam CED

10.9 .49 5%

13%

0.7 .81

72 .67

119 .60 3%

DMI

0.9 .19

H WMS High Time 2195, Son SC

1.7 .50 4%

SCF

17.8 .33

MILK

27 .29

M&G

CEM

17%

15%

RED THUNDER

5.3 .36

H High Time 2236, Son MCW

104 .35

UDDR

TEAT

1.6 .45

1.5 .46

95 .23 2%

FAT

0.011 .28 29%

REA

MARB

$BMI

401

500

$BII

$CHB

15%

16%

25%

18%

0.64 .23

0.26 .26

158

001HP00860 CHURCHILL RED THUNDER 133J ET LCX PERFECTO 11B ET DM ALL AROUND 904G ET DM L1 DOMINETTE 301 ET EFBEEF BR VALIDATED B413 BR VALIDATED B413 6035 7098 BR BENNETT 4R Y428 2101 6035

$40 Homozygous Polled

Reg. No.: 44267942 Born: 1/12/2021 Birth Weight: 83 lbs 205 Days: 811 lbs 365 Days: 1215 lbs Yrlg. Frame: 5.8 Scrotal: 40.0 cm. Owned By: Churchill Cattle, MT; GENEX, WI

Red Thunder is a dynamic GENEX sire that offers an exceptional blend of high-quality phenotype with excellent genetic predictions backed by one of the greatest Hereford cows in the history of the breed, BR Validated B413 6035 7098. He offers a striking good look from the side with excellent muscle shape and body volume. Red Thunder is homozygous polled with good pigmentations. Red Thunder is unmatched in combination of EPDs and indexes. He ranks in the top 1% for MARB, REA, and $CHB. He also ranks in the top 1% for SCF and the very important Baldy Maternal Index.

BR Validated B413 6035 7098, Dam CED

5.9 .39

27%

0.5 .67

11%

59 .56

92 .51

DMI

0.4 .17

1.2 .33

29%

H E R E F O R D

SCF

MILK

M&G

CEM

MCW

UDDR

TEAT

16%

11%

28.2 .27

37 .26

5.2 .30

68 .28

1.4 .42

1.5 .42

84 .20

10%

FAT

0.041 .25

REA

MARB

$BMI

579

697

$BII

$CHB

1.03 .20

0.67 .22

187

NEW

CED

11.6 .33 4%

ON DEMAND

17%

0.3 .50

64 .45

102 .46 20%

DMI

0.5 .15

JDH VICTOR 719T 33Z ET RV VALOR 9444G ET RV BOBBI 1404 NJW 73S W18 HOMEGROWN 8Y ET BAR JZ HANNAH 087B BAR JZ VIRGINIA 347Y

1.5 .43 9%

SCF

MILK

M&G

19%

28%

19%

20.2 .30

$50

001HP00861 BAR JZ ON DEMAND

31 .27

CEM

2.8 .32

MCW

90 .33

UDDR

TEAT

1.5 .41

92 .22 3%

FAT

0.031 .27

REA

MARB

$BMI

437

530

$BII

$CHB

26%

18%

11%

0.56 .23

0.25 .23

157

Reg. No.: 44355795 Born: 3/26/2022 Birth Weight: 79 lbs 205 Days: 633 lbs Owned By: Hoffman Ranches, NE; GENEX, WI

Homozygous Polled

On Demand was the highlight of the 2023 spring sale season, creating as much excitement as any Hereford bull in the breed to sell. He is a big-time herd bull with outstanding phenotype, unmatched index power and an elite set of curve-bending EPDs. On Demand is a bull that embraces the future of the beef industry without sacrificing those real‑world traits the Hereford breed is famous for. He has all the makings of a breed changer!

American Hereford Association Breed Averages – December 2023. EPDs as of 1.1.24. CED 3.1, BW 2.8, WW 54, YW 87, DMI 0.2, SC 1.0, SCF 16.3, MM 26, MG 53, MCE 1.8, MCW 88, UDDR 1.24, TEAT 1.26, CW 68, FAT 0.017, REA 0.41, MARB 0.12, BMI 350, BII 421, CHB 115

H E R E F O R D

MILESTONE

001HP00859 TH MILESTONE 138J NJW 73S W18 HOMETOWN 10Y ET HARVIE SMOKE STACK ET 195B HARVIE OVHF MS UNIQUE 80W TH FRONTIER 174E TH 106B 174E CLASSY 519G ET TH 70Y 14Z LADY CINCH 106B

Reg. No.: 44240831 Born: 1/11/2021 Birth Weight: 78 lbs 205 Days: 767 lbs Yrlg. Frame: 5.8 Scrotal: 37.1 cm. Owned By: Topp Herefords, ND; GENEX, WI

$30 Homozygous Polled

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Milestone is a standout all-around herd sire that can make a difference in any herd. Milestone combines outstanding phenotype, calving ease, performance and carcass merit. He is a wellbalanced, deep-bodied bull with great muscle shape and is full of pigment. The cow family may be the best part of Milestone. His dam is one of the elite young cows in the Topp program with an outstanding udder.

TH 70Y 14Z Lady Cinch 106B, Grandam CED

8.6 .39

12%

31%

1.9 .64

75 .52

105 .51 14%

DMI

0.8 .16

TH 255J 138J MILESTONE 4L, Son

TH 295J 138J MILESTONE 15L, Son

MCW

1.4 .43

13%

SCF

20.3 .31 18%

MILK

26 .28

ROUGHNECK

M&G

CEM

19%

10%

6.0 .36

110 .32

UDDR

TEAT

1.5 .42

1.5 .43

79 .23

19%

FAT

0.031 .27

REA

MARB

$BMI

428

238

$BII

$CHB

13%

15%

0.66 .23

0.36 .24

139

001HH00115 CHURCHILL ROUGHNECK 0280H ET HH ADVANCE 5044C ET CHURCHILL ROUGH RIDER 719E CHURCHILL LADY 518C LJS MARK DOMINO 1321 CHURCHILL W4 LADY 770E CHURCHILL LADY 5131C ET

$40 Horned

Reg. No.: 44198621 Born: 3/15/2020 Birth Weight: 78 lbs 205 Days: 672 lbs 365 Days: 1304 lbs Yrlg. Frame: 6.1 Scrotal: 39.0 cm. Owned By: Churchill Cattle, MT; Express Ranches, OK; W4 Ranch, TX; GENEX, WI

Roughneck is a unique straight-horned bull that offers a fresh pedigree with an outstanding combination of phenotype and genetic predictions backed by a predictable cow family. He is a thick-topped, square-hipped, red-eyed bull that ranks in the top for calving ease, scrotal, udder quality and marbling. Don’t miss out on this exciting new herd sire that has the potential to be a breed changer.

Churchill Lady 5131C ET, Grandam CED

8.2 .42

13%

0.0 .73 7%

51 .56

84 .54

DMI

0.4 .17

1.7 .37 4%

H E R E F O R D

SCF

MILK

M&G

CEM

MCW

UDDR

TEAT

30%

21%

18.8 .33

37 .28

7.1 .36

65 .36

1.5 .47

1.6 .47

66 .26

FAT

0.041 .29

REA

0.47 .26

MARB

$BMI

397

789

$BII

$CHB

27%

22%

15%

0.44 .26

139

FEDERAL

$25

001HP00857 KBCR 49B FEDERAL 634D C&L CT FEDERAL 485T 6Y KBCR FEDERAL 49B KBCR 755T GRACY 216Z

Homozygous Polled

C&L CT FEDERAL 485T 6Y KBCR LADY 417B KBCR 719T LADY 204Z

Reg. No.: 43734247 Born: 1/27/2016 Birth Weight: 65 lbs 205 Days: 768 lbs 365 Days: 1271 lbs Yrlg. Frame: 5.8 Scrotal: 44.0 cm. Owned By: Hoffman Ranch, NE; GENEX, WI

Federal sets the standard for combining calving ease, balanced traits, and outstanding visual phenotype and maternal function. Federal is the top tier of the breed for udder suspension and teat quality. Combined with his SCF, expect his daughters to be standouts for udder quality and longevity. Look for Federal to sire attractive, well-balanced cattle that are conservatively marked, with good capacity, muscle and stoutness for the calving ease he offers.

CED

9.4 .58 9%

12%

0.6 .82

NEW

77 .72

122 .70 1%

DMI

0.2 .44

32%

1.3 .50

20%

SCF

18.7 .37 31%

MILK

18 .36

M&G

CEM

5.8 .44

12%

DESPERADO

MCW

109 .40

UDDR

TEAT

1.4 .53

1.5 .54

73 .44

FAT

0.041 .43

REA

0.24 .42

MARB

-0.52 .44

$BMI

356

$BII

412

$CHB

$40

001HP00862 CHURCHILL DESPERADO 029H SHF YORK 19H Y02 CHURCHILL BROADWAY 858F CHURCHILL LADY 640D

Heterozygous Polled

BR COPPER 124Y CHURCHILL LADY 8251F ET SR SENITA 476B

Reg. No.: 000P44149846 Born: 1/14/2020 Birth Weight: 76 lbs 205 Days: 776 lbs 365 Days: 1230 lbs Scrotal: 39.0 cm. Owned By: Churchill Cattle Co., MT; Sommers Herefords, WY; Birdwell Ranch, OK

Churchill Desperado is a unique sire among the Hereford breed. He is a true growth and power bull with added carcass traits and maternal value. He is in the top echelon of the breed for udder quality, SCF and Baldy Maternal Index. This dark red bull adds pigmentation, muscle and body depth to any calf crop. Desperado is a very strong maternal sire that creates daughters with strong maternal function, ideal udders and strong milk flow. With his added growth and carcass merit, his progeny grow fast from birth to yearling and will earn extra premiums at harvest time. Daughter CED

-2.1 .36

2.6 .84

Churchill Desperado 3175L, Son WW

78 .73 1%

113 .72 5%

DMI

0.2 .20

1.3 .53

20%

SCF

MILK

M&G

24.5 .37

39 .21

CEM

2.8 .33

MCW

115 .29

UDDR

TEAT

1.4 .39

1.5 .42

86 .27 7%

FAT

0.101 .32

REA

0.28 .27

MARB

$BMI

509

632

$BII

$CHB

0.42 .27

158

H E R E F O R D

HEREFORD TOP TRAITS Udder Suspension

Calving Ease Direct

CED

Page

1HP00861 1HP00858 1HP00857 1HP00859 1HH00115

11.6 10.9 9.4 8.6 8.2

41 40 43 42 42

1HP00858 1HP00861 1HP00859 1HH00115 1HP00860

SCF

Page

Marbling

ON DEMAND HIGH TIME FEDERAL MILESTONE ROUGHNECK

Sustained Cow Fertility 1HP00860 1HP00862 1HP00859 1HP00861 1HH00115

RED THUNDER DESPERADO MILESTONE ON DEMAND ROUGHNECK

28.2 24.5 20.3 20.2 18.8

40 43 42 41 42

Yearling Weight

Page

1HP00857 1HP00858 1HP00862 1HP00859 1HP00861

122 119 113 105 102

43 40 43 42 41

TEAT

Page

1.6 1.5 1.5 1.5 1.5

42 40 40 41 42

FEDERAL HIGH TIME DESPERADO MILESTONE ON DEMAND

Teat Size 1HH00115 1HP00858 1HP00860 1HP00861 1HP00859

ROUGHNECK HIGH TIME RED THUNDER ON DEMAND MILESTONE

UDDR

Page

1.6 1.5 1.5 1.5 1.4

40 41 42 42 40

MARB

Page

0.67 0.44 0.42 0.36 0.26

40 42 43 42 40

Ribeye Area

REA

Page

1HP00860 1HP00859 1HP00858 1HP00861 1HH00115

RED THUNDER MILESTONE HIGH TIME ON DEMAND ROUGHNECK

1.03 0.66 0.64 0.56 0.47

40 42 40 41 42

Baldie Maternal Index

$BMI

Page

1HP00860 1HP00862 1HP00861 1HP00859 1HP00858

579 509 437 428 401

40 43 41 42 40

$CHB

Page

187 158 158 157 139

40 40 43 41 42

1HP00860 1HH00115 1HP00862 1HP00859 1HP00858

HIGH TIME ON DEMAND MILESTONE ROUGHNECK RED THUNDER RED THUNDER ROUGHNECK DESPERADO MILESTONE HIGH TIME

RED THUNDER DESPERADO ON DEMAND MILESTONE HIGH TIME

Certified Hereford Beef Index 1HP00860 1HP00858 1HP00862 1HP00861 1HP00859

RED THUNDER HIGH TIME DESPERADO ON DEMAND MILESTONE

EPDs as of 1.1.24.

Easily order your semen units online!

Scan to order or visit genexcanada.ca/beef.

H E R E F O R D

SEMINOLE

$25

001CH00974 SOUTHERN SEMINOLE 3031E ET LT BLUEGRASS 4017 P LT LEDGER 0332 P LT BRENDA 6120 PLD

Homozygous Polled

M6 NEXT UP 164 P SOUTHERN GERMAINE 38016 FARAWAY MARY 106X

Reg. No.: EM915419 Born: 8/14/2017 Birth Weight: 91 lbs 205 Days: 702 lbs 365 Days: 1200 lbs Scrotal: 36.0 cm. Owned By: Southern Cattle Company, FL; GENEX, WI

Watch Video

Seminole is proving himself to be a breeder-quality herd sire. He is big topped, bold bodied and picture perfect from the profile. Seminole offers calving ease, along with a unique combination of maternal and carcass traits, to add value on breeding day.

13.7 .27 30%

-4.4 .35 8%

66 .26

121 .22 30%

MILK

35%

2.0 .20

WARROAD

27 .23

MCE

3.9 .22

MTL

UDDR

35%

15%

59 .24

1.24 .24

TEAT

1.16 .24 25%

31 .19

15%

REA

0.75 .19 30%

FAT

0.034 .18

MARB

0.17 .18 30%

TSI

265.89 30%

$25

001CH00975 WDZ WARROAD 916 WCR COUNTY LINE 3132 P WCR COMMISSIONER 593 P WCR MS BRAVO 399 P

102 PregCheck™ 93%Rel Homozygous Polled

LT RUSHMORE 8060 PLD CD GRACE 7008P CD GRACE 5027 P

Reg. No.: M928057 Born: 1/3/2019 Birth Weight: 78 lbs 205 Days: 863 lbs 365 Days: 1308 lbs Scrotal: 38.3 cm. Owned By: Zehnder Cattle, MN; GENEX, WI

Warroad offers calving ease and phenotypic power at its finest. He’s an intriguing option to incorporate heterosis in your next set of feeder calves. The black-nosed smokes by Warroad are a set of calves that rings the bell on sale day. Warroad also brings maternal power to the table, backed by multiple generations of productive and prolific cows.

15.1 .65 20%

-4.8 .77 6%

59 .64

106 .51

0.6 .35

MILK

28 .22

30%

MCE

11.3 .22 30%

MTL

58 .36

UDDER

1.13 .16

TEAT

1.05 .16

American-International Charolais Association Breed Averages – December 2023. EPDs as of 1.1.24. CE 10.2, BW -1.1, WW 61.0, YW 109.8, MILK 23.5, MCE 8.5, MTL 54.1, SC 1.0, UDDER 1.12, TEAT 1.09, CW 16.69, REA 0.61, FAT 0.004, MARB 0.10, TSI 253.03

17 .19

REA

0.53 .18

FAT

0.014 .15

MARB

0.26 .13

TSI

255.43

10%

C H A R O L A I S

TACTICAL

$20

001CH00983 FINK TACTICAL 0382 LT LEDGER 0332 P ACE-ORR LOCK N LOAD 243P ORR’S MS PETUNIA 941P

101 PregCheck™ 90%Rel Homozygous Polled

FINK GOLD STANDARD 0153 FINK LADY 7554 417 GS FINK LADY 417 4952 FL

Reg. No.: EM954493 Born: 8/31/2020 205 Days: 585 lbs Owned By: Fink Beef Genetics, KS; GENEX, WI Watch Video

Tactical offers an impactful pedigree for growth, carcass weight, marbling, ribeye and indexes. With a huge spread from CE and BW to high yearling weight, Tactical is an impressive genetic package. Look to this powerhouse to add muscle, length and pounds in the right package.

14.3 .21 25%

-0.9 .29

81 .24 5%

159 .23 2%

1.6 .20

10%

MILK

19 .21

MCE

MTL

30%

16.3 .19

LUNCH MONEY

60 .22

UDDER

0.84 .20

TEAT

0.87 .19

51 .15 1%

REA

0.63 .15

FAT

0.027 .14

MARB

0.37 .13 3%

TSI

303.20 1%

001CH00970 HARMS LUNCH MONEY 5530 LT RIO BLANCO 1234 P VPI FREE LUNCH 708T VPI MISS DUCHESS 404 P

$25

102 PregCheck™ 89%Rel

OAKDALE DUKE 9003P HPR CADE’S OAKDALE DUKE 2004 HPR CADE’S SKITTLES 0025

Reg. No.: M883161 Born: 9/8/2015 Birth Weight: 81 lbs 205 Days: 835 lbs 365 Days: 1352 lbs Scrotal: 42.0 cm. Owned By: Harms Plainview Ranch, KS; GENEX, WI

Heterozygous Polled

Watch Video

Lunch Money continues to check all the boxes. He offers moderate BW, breed-leading growth and carcass merit. He puts it all together in a heavily-muscled, deepbodied, structurally-sound package backed by an outstanding cow family.

9.1 .55

-1.4 .80

77 .70 8%

148 .66 4%

MILK

15%

35%

1.5 .46

C H A R O L A I S

27 .36

MCE

8.9 .35

MTL

UDDER

15%

35%

66 .47

1.14 .28

TEAT

0.99 .28

45 .31 2%

REA

0.85 .37 15%

FAT

0.038 .33

MARB

0.38 .27 2%

TSI

294.41 2%

You invested in the right genetics. Now ensure they thrive. Rely on our SCCL colostrum products to ensure your calves’ health, growth and long-term performance – because a healthy tomorrow depends on the care given today.

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Rest assured your calves are getting nothing but the best. Contains no whey, eggs, vegetable fats or other ingredients not naturally found in maternal colostrum.

Ensures potency, purity, safety and efficacy. Use HeadStart® or Foundation™ to supplement or replace maternal colostrum as an aid in the treatment of Failure of Passive Transfer (FPT) in newborn calves.

Give your calves a healthy start and help them reach their full genetic potential.

www.genexcanada.ca 47

BEEF COW PROTOCOLS

2024

For additional synchronization protocols visit BeefRepro.org

HEAT DETECTION & TAI For best results perform AI 12 ± 2 hr after detection of estrus. Use of estrus detection aids (EDA) is highly recommended.

Select Synch+CIDR® & TAI

Select Synch & TAI

Heat detect & AI days 7 to 10 and TAI with GnRH all non-responders 72 - 84 hr after PG.

Heat detect & AI days 6 to 10 and TAI with GnRH all non-responders 72 - 84 hr after PG. GnRH GnRH day

AI .. 72 - 84 hr ..

EDA Heat detect & AI

day

GnRH

Heat detect & AI

EDA

7-day CO-Synch+CIDR® & Split-TAI Perform first TAI 66 ± 2 hr after PG in estrous cows. Second TAI with GnRH only in GnRH non-estrous non-estrous cows. cows

GnRH

AI .. 72 - 84 hr ..

CIDR® EDA

Heat detect & AI

PG 6-day CIDR® & TAI

GnRH

AI .. 72 - 84 hr ..

CIDR®

Heat detect & AI days 0 to 3. Insert CIDR + GnRH to nonresponders, heat detect & AI days 9 to 12. TAI with GnRH non-responders 72 - 84 hr after PG and CIDR removal. Protocol may be used in heifers.

day 0

GnRH

EDA

Heat detect & AI

estrous cows

CIDR®

remaining cows

.. 66 ± 2 hr .. .. 22 ± 2 hr ..

day 0

10 EDA

FIXED-TIME AI Time for Fixed-time AI (TAI) should be considered as the approximate average time of insemination based on the number of females to inseminate, labor, and facilities.

5-day CO-Synch+CIDR®

7-day CO-Synch+CIDR®

Perform TAI with GnRH at 60 to 66 hr after PG.

GnRH

day

7&7 Synch

GnRH

EDA

Perform TAI with GnRH at 66 ± 2 hr after CIDR removal.

GnRH

Aervoe™, AIPAint™, Detect-her™, Estrotect™, Kamar™, Mark-her™, Paintstik™, Quick Shot™, Tell Tail™, Twist-Stik™

GnRH

day

Cystorelin®, Factrel®, Fertagyl®, OvaCyst®, GONABreed®

GnRH AI

CIDR®

.. 66 ± 2 hr .. 14

.. 66 ± 2 hr .. 5

estroPLAN®, Estrumate®, Lutalyse®, Lutalyse® HighCon, ProstaMate®, SYNCHSURE™

These protocol sheets were assembled by the Beef Reproduction Task Force. Programs are intended to promote sustainable food production systems by the beef industry through sound reproductive management practices for replacement heifers and postpartum cows. The Beef Reproduction Task Force recommends working with a licensed veterinarian for proper use and application of all reproductive hormones. Approved 9-5-2023. www.beefrepro.org

.. 72 ± 2 hr .. 5

CIDR® day

GnRH

Bos indicus PG 5-day+CIDR®

Perform TAI with GnRH at 66 ± 2 hr after CIDR removal.

8 ± 2 hr

CIDR®

.. 60 - 66 hr .. 7

GnRH

GnRH AI

CIDR® day

Perform TAI with GnRH at 72 ± 2 hr after CIDR removal. Two injections of PG 8 ± 2 hr apart are required for this protocol.

SCAN

BEEF HEIFER PROTOCOLS

2024

For additional synchronization protocols visit BeefRepro.org

HEAT DETECTION & TAI For best results perform AI 12 ± 2 hr after detection of estrus. Use of estrus detection aids (EDA) is highly recommended.

Select Synch+CIDR® & TAI

MGA®-PG & TAI

Heat detect & AI days 7 to 10 and TAI with GnRH all non-responders 72 - 84 hr after PG. PG

GnRH

Heat detect & AI days 33 to 36 and TAI with GnRH all non-responders 72 - 84 hr after PG. GnRH

GnRH PG

day

MGA®

AI .. 72 - 84 hr ..

CIDR® 0

EDA

day

AI .. 72 - 84 hr ..

… 19 days … 14

Heat detect & AI

7-day CO-Synch+CIDR® & Split-TAI Perform first TAI 54 ± 2 hr after PG in estrous heifers. Second TAI with GnRH only in non-estrous heifers. PG

GnRH CIDR® day 0

GnRH PG

remaining heifers

.. 22 ± 2 hr ..

10 EDA

Heat detect & AI days 30 to 33 and TAI with GnRH all non-responders 72 ± 2 hr after PG.

non-estrous heifers

.. 54 ± 2 hr ..

14-day CIDR®-PG & TAI

GnRH

estrous heifers

EDA

Heat detect & AI

CIDR® day 0

AI .. 72 ± 2 hr ..

… 16 days … 14

EDA

Heat detect & AI

FIXED-TIME AI Time for Fixed-time AI (TAI) should be considered as the approximate average time of insemination based on the number of females to inseminate, labor, and facilities.

MGA®-PG & TAI

5-day CO-Synch+CIDR®

Perform TAI with GnRH at 72 ± 2 hr after PG.

Perform TAI with GnRH at 60 ± 4 hr after CIDR removal. Two injections of PG 8 ± 2 hr apart are required for this protocol. PG

GnRH

8 ± 2 hr

CIDR® day

MGA® day

Perform TAI with GnRH at 66 ± 2 hr after PG.

Perform TAI with GnRH at 54 ± 2 hr after PG.

day

day 0

Aervoe™, AIPAint™, Detect-her™, Estrotect™, Kamar™, Mark-her™, Paintstik™, Quick Shot™, Tell Tail™, Twist-Stik™

GnRH

Cystorelin®, Factrel®, Fertagyl®, OvaCyst®, GONABreed®

7 PG

GnRH AI

CIDR®

GnRH

Perform TAI with GnRH at 54 ± 2 hr after CIDR removal.

day EDA

.. 54 ± 2 hr .. 7

AI .. 66 ± 2 hr ..

… 16 days …

7&7 Synch

GnRH AI

CIDR®

GnRH

PG CIDR®

14-day CIDR®-PG & TAI

7-day CO-Synch+CIDR®

GnRH

AI .. 72 ± 2 hr ..

… 19 days … 14

.. 60 ± 4 hr .. 5

GnRH

.. 54 ± 2 hr .. 14

estroPLAN®, Estrumate®, Lutalyse®, Lutalyse® HighCon, ProstaMate®, SYNCHSURE™

SCAN

TERMINOLOGY EPD: Expected Progeny Difference – The expected differences in performance of a sire’s progeny when compared to the average progeny of all sires evaluated within the breed. Based on actual performance, progeny performance and relatives’ performance. ACC: Accuracy – The reliability placed on the EPD. CE, CED: Calving Ease Direct – The difference in percentage of unassisted births, with a higher value indicating greater calving ease in first–calf heifers. BW: Birth Weight – The birth weights of a bull’s progeny when compared to the breed average, in pounds. WW: Weaning Weight – The adjusted weaning weights of a bull’s progeny when compared to the breed average, in pounds. YW: Yearling Weight – The adjusted yearling weights of a bull’s progeny when compared to breed average, in pounds. UDDR: Udder Suspension (Hereford, Charolais) – Differences in sire EPDs predict the difference expected in the sires’ daughters udder characteristics when managed in the same environment. Weak udder suspension results in pendulous udders that make it difficult for a calf to nurse. TEAT: Teat Size (Hereford, Charolais) – Differences in sire EPDs predict the difference expected in the sires’ daughters udder characteristics when managed in the same environment. Oversized teats are difficult for newborn calves to nurse and the calf may not receive adequate colostrum. DMI: Dry Matter Intake (Hereford) – Predicts the daily consumption of pounds of feed. RADG: Residual Average Daily Gain (Angus) – The adjusted amount of post weaning gain in future progeny, in pounds, given a constant amount of feed consumed. ADG: Average Daily Gain (Simmental) – The difference in pounds of daily gain expected between animals' progeny during the post weaning feeding period. SCR, SC: Scrotal Circumference (Angus, Charolais, Hereford) – The adjusted yearling scrotal circumferences of a bull’s progeny when compared to breed average, in centimeters. SCF: Sustained Cow Fertility (Hereford) – A prediction of a cow’s ability to continue to calve from three years of age through twelve years of age, given she calved as a two-year-old. Expressed as a deviation in the proportion of the ten-possible calvings to twelve years old expressed as a probability. DOC: (Angus, Simmental) – The difference in yearling cattle temperament, with a higher value indicating more favorable docility. CLAW: Claw Set (Angus) – Expressed in units of claw-set score, with a lower EPD being more favorable indicating a sire will produce progeny with more ideal claw set. The ideal target for claw set being toes are symmetrical, evenly and appropriately spaced. ANGLE: Foot Angle (Angus) – Expressed in units of foot-angle score, with a lower EPD being more favorable indicating a sire will produce progeny with more ideal foot angle. The ideal targeting animals with a 45-degree angle at the pastern joint with appropriate length and heel depth.

50 50

PAP: (Angus) – PAP is an indicator for animals with lower risk of developing high altitude disease. A lower PAP EPD predicts a sire should produce progeny with lower pulmonary arterial pressures, decreasing the risk of contracting high altitude disease, which is desirable. HS: Hair Shedding (Angus) – An indicator trait for heat tolerance and tolerance to fescue toxicosis. Expressed in units of hair shed score, with a lower EPD being more favorable, indicating a sire should produce progeny who shed their winter coat earlier in the spring. Selection for this trait should improve the genetic potential for a sire's progeny to shed off earlier, increasing the environmental adaptability of cattle living in heat stressed areas and producers grazing endophyte-infected (hot) fescue. CETM, CEM, MCE: Calving Ease Total Maternal, Calving Ease Maternal, Maternal Calving Ease – The difference in percentage of unassisted births with a higher value indicating greater calving ease in first‑calf daughters. Milk, MM: Maternal Milk – The amount of pre–weaning performance gained by calves which can be attributed to the milking ability of a bull’s daughters, expressed in pounds of calf. TM, MWW: Total Maternal, Maternal Weaning Weight (Simmental, Charolais) – Measure of a sire’s ability to transmit milk production and growth rate through his daughters. Predicts the weaning weight of a sire’s daughters’ calves. Equal to his milk EPD plus half his WW EPD. M&G: Maternal Milk & Growth (Hereford) – The Milk EPD plus half the WW EPD. A sire’s M&G EPD reflects what he is expected to transmit to his daughters for a combination of growth genetics and maternal production. ME: Maintenance Energy (Red Angus) – Differences in mature cow maintenance energy requirements. Expressed as megacalories per month. HPG, HP: Heifer Pregnancy (Red Angus, Angus) – Differences in percent probability of female progeny conceiving to calve as 2-yearolds; a more accurate measurement than her sire’s or paternal brothers’ scrotal circumference. MkH: Milking Herds (Angus) – Indicates the number of herds from which daughters are reported. MkD: Milking Daughters (Angus) – Reflects the number of daughters having progeny weaning weight records included in the analysis. MW: Mature Weight (Angus) – A predictor of the difference in mature weight of a sire’s daughters compared to the daughters of other sires, expressed in pounds. MH: Mature Height (Angus) – A predictor of the difference in mature height of a sire’s daughters compared to daughters of other sires, expressed in inches. STAY: Stayability (Red Angus, Simmental) – Differences in percent probability of daughters staying productive past the age of six. CW: Carcass Weight – The adjusted carcass weights of a sire’s progeny, expressed in pounds. MB, MARB, IMF: Marbling – A predictor of the difference in a sire’s progeny for percent marbling score or percent intramuscular fat in the ribeye muscle compared to other sires.

YG: Yield Grade (Simmental, Red Angus) – Expressed as a deviation of Yield Grade units where negative values are desirable. REA, RE: Ribeye Area – Adjusted ribeye area of a sire’s progeny, measured in square inches. FAT, BF: Back Fat – The adjusted twelfth rib fat thickness of a sire’s progeny, expressed in inches. SHR: Shear Force (Simmental) – Pounds of force required to shear a steak. Carc H/P and Ult H/P: Group/progeny (Angus) – Reflects the number of contemporary groups and the number of carcass and ultrasound progeny included in the analysis. I: Interim – The EPD is based on performance information of a bull’s sire, dam and relatives. P: Pedigree estimate. $EN: Cow Energy Value (Angus) – Assesses differences in cow energy requirements as an expected dollar savings difference in daughters of sires, expressed in dollar savings/cow/year. A larger value is more favorable when comparing two animals. $EN savings include lactation energy requirements and energy costs associated with differences in mature cow size. $M: Maternal Weaned Calf Value (Angus) – Expressed in dollars per head, $M predicts profitability differences in progeny due to genetics from conception to weaning. $M is built off a self-replacing herd model where commercial cattlemen replace 25% of their breeding females in the first generation and 20% in subsequent generations. Remaining cull females and all male progeny are sold as feeder calves. $W: Weaned Calf Value (Angus) – Provides the expected dollar-perhead difference in future progeny preweaning performance from birth to weaning, expressed in $/head. $W assumes producers retain 20% of their female progeny for replacements and sell the rest of their cull female and male progeny as feeder calves. $F: Feedlot Value (Angus) – Calculates a $/head difference in expected progeny performance for post weaning merit. $F uses WW and YW EPDs along with trait inter-relationships. Typical feedlot gain value, feed consumption and cost differences are accounted for in the final calculations. $G: Grid Value (Angus) – Combines quality grade and yield grade attributes, and is calculated for animals with carcass EPDs, ultrasound EPDs or both types of EPDs. A three-year rolling average is used to establish typical industry economic values for quality grade and yield grade schedules. $B: Beef Value (Angus) – A terminal index representing the expected average dollar-per-carcass difference in the progeny postweaning performance and carcass value compared to progeny of other sires. This index assumes commercial producers wean all male and female progeny, retain ownership of these animals through the feedlot phase and market these animals on a quality-based carcass grid. $C: Combined Value (Angus) – Expressed in $/head, $C includes all traits that make up both $M and $B with the objective that commercial producers will replace 20% of their breeding females per year with replacement heifers retained within their own herd. The remaining cull heifer and steer progeny are assumed to be sent to the feedlot where producers retain ownership of those cattle and will sell them on a quality-based carcass merit grid.

API: All–Purpose Index (Simmental) – Evaluates sires for use on the entire cow herd (bred to both Angus first-calf heifers and mature cows) with daughters retained and remaining heifers and steers put on feed and sold grade and yield. TI: Terminal Index (Simmental) – Evaluates sires for use on mature Angus cows with all offspring put on feed and sold on a grade and yield basis. BMI$: Baldy Maternal Index (Hereford) – An index to maximize profit for commercial cow/calf producers who use Hereford bulls in rotational crossbreeding programs on Angus-based cows and heifers. Retained ownership of calves is assumed, with fed cattle marketed on a Certified Hereford Beef® (CHB) pricing grid. BII$: Brahman Influence Index (Hereford) – This index is similar to BMI$, except Hereford bulls are used in rotational crossing with Brahman rather than Angus. Greater emphasis placed on traits deficient in Brahman-cross cattle, (fertility and age at puberty) and less on acceptable traits (growth and calving ease). CHB$: Certified Hereford Beef Index (Hereford) – A terminal sire index where Hereford bulls are mated to British-cross cows and all offspring are sold as fed cattle on a CHB pricing grid. ProS: (Red Angus) – The profitability and sustainability selection index is an all-purpose index that covers economically relevant traits across all aspects of the beef supply chain from conception to carcass. This updated index will be a combination of HerdBuilder, which includes traits from conception to weaning, and GridMaster, which includes postweaning through harvest traits. Expressed in $ per head born. HB: HerdBuilder (Red Angus) – Used by producers to increase the sustainability of the cow herd and ultimately their operation. HB assumes bulls will be mated to both cows and heifers, replacement females will be retained within the herd, and the remaining progeny will be sold on a quality based carcass grid. GM: GridMaster Index (Red Angus) – Used by producers whose primary goal is to maximize profitability of feeders in the feedyard and on the rail. GM assumes bulls will be mated to cows only, and all progeny will be sold on a quality based carcass grid. TSI: Terminal Sire Index (Charolais) – Combines BW, WW, YW, REA, HCW, MARB and FAT into one single value. The TSI uses estimates of the genetic relationships between traits with an economic default value based on three year rolling USDA data. PregCheck™ Rankings: An evaluation of an individual sire’s frozen semen conception rate. The model and data collection process is the first of its kind in the beef industry. PregCheck™ fertility rankings are not an evaluation of future fertility in a sire’s daughters. Genetic Defects: In recent years several genetic defects have been identified, including Arthrogryposis Multiplex (AM), Neuropathic Hydrocephalus (NH), Contractural Arachnodactyly (CA), Developmental Duplication (DD), Osteopetrosis (OS) and Oculocutaneous Hypopigmentation (OH). It is important for A.I. companies to be vigilant concerning genetic defects as the opportunity to increase the frequency of these negative traits on the population can be significant. With bulls selling 50 to 100,000 units, a single carrier bull can widely spread a genetic problem. GENEX has worked hard to ensure this does not happen. All GENEX bulls listed in this directory have been tested or are known free by pedigree for the major genetic defects, unless otherwise stated.

3 Ways to Order! Through your local GENEX representative

Via phone at 888.354.4266

Semen & Herd Care Products Online at genexcanada.ca

Herd Care Line Insemination Guns and Accessories

Embryo Transfer Supplies

KombiColor Gun (719817)

E.T. Gun (719809)

KombiColor Gun Plunger (719895)

E.T. Sheaths (719812)

Insemination Supplies

ESTROTECT™ Heat Detectors

CITO A.I. Kit (719841)

Orange/red (719833) or Green (719834) - 50 patches/pack

CITO Cutters (719527)

Reveal™ Spray Paint

Tweezers (719495)

Orange (719599), Yellow (719597), Blue (719593) or Pink (719598)

Aviva Lube - Gallon (719737)

Semen Tanks and Accessories

Lube Pump - Gallon (719539)

TW20 (ICBTW20-367927)

Breeding Gloves

MVE Tank Mushroom (719467)

1.0 Mil SuperSensitive™ Large Blue Breeding Gloves (719831)

MVE Tank Roller Base (719493)

0.85 Mil Supreme™ Raspberry Breeding Gloves (719885)

LN Tank Measuring Stick (719496)

Thaw Units and Gun Warmer

Bolus Gun

A.I. Gun Warmer (719832)

Bolus Gun (719619)

Thermos® with Dial Thermometer (719468)

Colostrum Products

Thaw Monitor Card (719475)

SCCL Headstart® Colostrum - 60g IgG bag (719874)

CITO Thaw Unit (719579)

Foundation™ Colostrum - 5kg pail (X0153)

Sheaths and Sheath Protectors

LifeJacket™ Calf Coats

Bulk Non-Split with Blue Insert (719442)

Small (719658), Medium (719661), Large (719662) or X-Large (719665)

Sheath Protector Hard Plastic (719453) Sheath Protector Roll (719457)

SHOP NOW!

Sire Index ANGUS

Price Page

1AN01425 RAINMAKER 4404

$25

1AN01603 ARCHITECT

$25

1AN01690 ROYAL FLUSH

1AN01681 BAR NONE

$30

1AN01625 RUSH

1AN01666 BARRACUDA

$25

1AN01665 SIGNAL

1AN01695 BELOW ZERO

$40

1AN01683 SITZ DOMAIN

1AN01688 BULLET PROOF

$30

1AN01662 SPECTRUM

1AN01465 CAVALIER

$60

1AN01522 STANDOUT

$25

1AN01573 CHANGEMAKER

$30

1AN01678 STAPLETON

$30

1AN01467 CHECKMATE

$25

1AN01663 STERLING

$30

1AN01700 CROSSROAD

$25

1AN01473 SUPERIOR

1AN01531 ENDGAME

$25

1AN01694 TOP GUN

1AN01634 EXCHANGE

$25

1AN01684 TRADEMARK

1AN01488 EYES ONYOU

$25

1AN01606 TRUE GRIT

1SM00197 CALIBRATE

$40

1SM00184 ESSENTIAL

$25

1SM00188 JURISDICTION

$30

$25

1SM00196 KABOOM

$50

$30

1SM00189 RESERVE

$30

HEREFORD

Price Page

1HP00862 DESPERADO

$40

1HP00857 FEDERAL

$25

1HP00858 HIGH TIME

$25

1HP00859 MILESTONE

$30

$40

1HP00861 ON DEMAND

$50

1HP00860 RED THUNDER

$40

$25

1HH00115 ROUGHNECK

$40

CHAROLAIS

Price Page

Page

$25

$30

1AN01686 FORMULA 1

$30

1AN01540 WHEELHOUSE

1AN01538 ICONIC

$40

RED ANGUS

1CH00970 LUNCH MONEY

$25

1AN01693 JORDAN

$50

1AR00985 BLUE PRINT

$40

1CH00974 SEMINOLE

$25

1AN01670 JUSTIFICATION

$30

1AR00981 COLLATERAL

$30

1CH00983 TACTICAL

$20

1AN01550 LEADER

$30

1AR00977 ENTERPRISE

$25

1CH00975 WARROAD

$25

1AN01434 MAINSTAY

$25

1AR00972 MERLIN 018A

$30

1AN01701 MIDAS

$25

1AR00978 NEW DECADE

$25

1AN01687 NORTH STAR

$30

1AR00982 RESONATE

$30

1AN01549 POWERCAT

$25

SIMMENTAL

Price Page

1AN01689 PROGRESSIVE

$30

1SM00186 BOLD RULER

$25

1AN01677 PROSPECTOR

$25

1SM00190 BURLEY

$30

Genex Cooperative, agents or employees cannot and do not guarantee the conception rate, quality or productivity to be obtained in connection with the use of their products or recommended techniques. THEY MAKE NO WARRANTIES OF ANY KIND WHATSOEVER EXPRESSED OR IMPLIED WHICH EXTENDS BEYOND THE DESCRIPTION OF THE PRODUCTS AND HEREBY DISCLAIM ALL WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. In the unlikely event that any of the products shall be proven to be defective, damages resulting from their use shall be limited to their purchase price. Prices and availability are subject to change without notice. Genex Cooperative has no liability for any errors or omissions. Foundation™, Reveal™ and LifeJacket™ are trademarks of GENEX. HeadStart ® is a registered trademark of The Saskatoon Colostrum Company. ESTROTECT™ is a trademark of Rockway Inc. SuperSensitive™ is a trademark of Continental Plastic Corp. Supreme™ is a trademark of Nasco. Thermos® is a registered trademark of Thermos LLC.

ICONIC ICONIC

ROUGHNECK

JURISDICTION

CHECKMATE

The National Association of Animal Breeders, Beef Committee, recommends the sire, dam and progeny photos used in advertising and promotion should represent the true image of the animal. The photo should only be enhanced by removal of the halter, nose ring or manure. Computer alteration of the animal’s conformation is unacceptable.

The discipline and direction needed to drive a breeding program.

B-5770918875