B0398-081-BeefHorizons.pdf by GENEX

Volume 15/Number 2

Genex

Cooperative, Inc. A Subsidiary of Cooperative Resources International

Fall 2011

hank You!

a record-breaking spring, thanks to great customers and bulls like these! reg # 15148659

1AN01116

reg # 14963730

Upward

reg # 13592905

reg # 14691231

1AN01119

reg # 14739204

Net Worth

1AN01100

reg # 15511451

reg # 2474338

1AN01170

Chisum

1AN01131

Bismarck

reg # 15688392

reg # 1025891

1AN01044

Final Answer

Game Day

reg # 15109865

1AN01117

Thunder

reg # M685500

1AN01141

Pioneer

1AR00907

Big Sky

1SM00121

Upgrade

reg # 1109534

reg # 2285555

reg # P42593689

1AR00911

Packer

1SM00094

In Dew Time

reg # P42800895

1CH00945

No Doubt

1HP00823

Revolution

1HP00829

Victor 719 T

Beef Production… We are Really Good at

BEEF Horizons

What We Do!

Published bi-annually for beef producers in the United States.

Address correspondence to: Genex Cooperative, Inc. 100 MBC Drive, P.O. Box 469 Shawano, WI 54166 TEL: 888.333.1783 FAX: 715.526.3219 E-MAIL: info@crinet.com website: www.crinet.com

Our cattle numbers are the lowest since 1959, yet our beef production has nearly doubled! How can that be possible? Yes, our management

Vol. 15/No. 2

system has changed and improved over that same time period. We have changed from a yearling system of putting most of the calves back on grass to moving to a calf fed system where a very high percentage of the calf crop is weaned, put into a high roughage system, finished and slaughtered at 13 to 15 months of age. Systematic crossbreeding has allowed us to take advantage of the best of muscling breeds and the best of marbling breeds.

BEEF HORIZONS STAFF Lindsay Johnson, Editor Brenda Sisung, Assistant Editor Angie Franzen, Graphic Designer

Contributing Writers Donnell Brown, George Perry

U.S. Cattle Inventory & Beef Production

Genex Cooperative, Inc.

150

Paul Greene, President Berlin, N.Y., 518.658.2419

130

BOARD OF DIRECTORS

Jimmy Franks, 2nd Vice President Waynesboro, Ga., 706.437.0527

Million Head

Duane Nelson, 1st Vice President Winthrop, Minn., 507.647.2540

Total cattle inventory is the smallest since 1959 Howeve, beef production has nearly doubled since then

140

110

Cattle Inventory

50 54 58 62 66 70 74 78 82 86 90 94 98 02 06 10

Beef Cow Inventory

40.0 39.0 38.0

2011 -500,000 Head (2%) 2012F -250,000 Head (2%)

37.0 Mil Head

Kay Olson-Martz Friendship, Wis., 608.564.7359

36.0 35.0 34.0

Bobby Robertson Tahlequah, Okla., 918.456.2357

33.0

Ronald Totten Stafford, N.Y., 585.344.0758

31.0

32.0 30.0

80 82 84 86 88 90 92 94 96 98 00 02 04 06 08 10 12 YEARS

Source: USDA, 2012 Projected

Clarence Van Dyke Manhattan, Mont., 406.282.7579

ts n e t n Co

Richard Vold Glenwood, Minn., 320.634.4665 Alfred Wanner, Jr. Narvon, Pa., 717.768.8118

OF BREED THE FUTURE NS OCIATIO ASS ol ® P r oto c CIDR y a d PG 6-

Mission Statement

Provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative.

We will struggle with heifer retention for the short-term, but ultimately start to rebuild the nation’s cowherd. The profit signals are very strong. And beef genetics are one of the things we are really good at!

YEARS

Source: USDA

Jim Crocker Valley City, Ohio, 330.483.3709 Jon Wayne Danielson Cadott, Wis., 715.289.3860

And yes, our genetics have changed as well. The cattle have improved and increased earlier growth, and as well, larger carcass weights increasing total output.

Jacques Couture Westfield, Vt., 802.744.2733

Harlin Hecht Paynesville, Minn., 320.243.4386

Beef Production 20

1959

100

30 25

120

John Ruedinger, Secretary Van Dyne, Wis., 920.922.9899

Billions Pounds

FALL 2011

Willie Altenburg, AVP, Beef Marketing

N In th e

f S pecia

14 New 20

ews…

Be e FALL

G HT -

SPOTLI ANSWER 13 SIRE 4 FINAL 1AN0104

S ir e s

o G e nCh

ice™ S p

ecials

The Future of

Breed Associati Donnell Brown, R.A. Brown Ranch – Throckmorton, Texas

Imagine what the cattle industry will be like in 30 years? Just think of how much it has changed in the past three decades. Breed associations have a much different role today than they had just a few decades ago (before EPDs) and I believe they will continually evolve in the future. The breed associations that I see having the most success are those that have worked hard at: 1

Developing “pull-through” marketing systems that enhance the value and demand for the commercial offspring of their member’s genetics.

Creating the most accurate and timely genetic evaluations (EPD calculations) to best describe the genetics within their population. More recently some have implemented economic selection indexes.

Educating their stakeholders to use the information and available tools to make faster and more accurate genetic change.

I believe the most successful breed associations in the future are those that will successfully continue doing the three things above – plus the following: 1

Cr eate deci s ion s u pport softwar e an d u s e m u lti-br e e d g e n etic evaluation s that will help their stakeholders make more accurate genetic decisions that lead to improved profitability. Breeds have very effectively used EPDs to increase the production output of their cattle. Most breeds have shown rapid increases for growth, marbling and muscle while some have also improved calving ease. But has efficiency of production vastly improved? Has fertility improved? Has longevity improved? And most important, has profit improved? Science has proven that properly planned crossbreeding systems can significantly improve profiability in cattle production. In the future, multi-breed EPDs and decision support can help producers better understand

Beef Horizons

how the genetics of different breeds truly compare; therefore helping producers better utilize breed complementarity. Even more importantly it may help them quantify the value of heterosis in planned crossbreeding systems. This should enhance profitability for both seedstock and commercial producers. 2

Simplify. Producers are drowning in a sea of information. There are currently over 30 different EPDs plus a growing multitude of DNA markers in the beef industry. All of this information can be useful, but many producers (both seedstock and commercial) are begging for simplicity. In reality, all of this information can be boiled down into a small number of economically relevant traits that predict: fertility, calf survival, growth, carcass and efficiency. Going one step further, all of these can be boiled down to the ever important trait - PROFIT.

Make every dollar count. Breed associations are historically independent and yet much of their work is redundant. I believe we will see more breed associations working together in the future to achieve faster progress with less cost. Each breed can maintain its independence where needed, while combining efforts to save money through gained efficiencies in areas like genetic prediction, research and development, as well as in the development and maintenance of database/registry systems.

Currently the Simmental and Red Angus associations lead the industry in these futuristic strategies. The staff and leadership of these breeds have been exploring the opportunities of working together for over a decade. They started a few years ago by partnering on some print advertising. Then they joined forces by sharing booth space at the National Cattlemen’s Beef Association Convention and several other trade shows around the country. It is very natural for these breeds to work together because they have so many things in common. They both: 1) have been data driven since their inception, 2) are commercially focused and promote planned crossbreeding, 3) enhance contemporary group quality and therefore, data value, through the use of their inventory based

registration systems (Simmental THE -Total Herd Enrollment and Red Angus -THR -Total Herd Reporting), 4) are committed to data integrity and economically relevant traits 5) have open herd books 6) strive to have accurate, user-friendly, genetic selection tools, 7) have strong education programs to help their stakeholders better use all available information. They made history in July 2010 by becoming the first (of the six largest breed registries in North America) to merge their data into one multi-breed genetic evaluation. This significantly enhanced the accuracy of the EPDs for both breed associations with their combined total of more than nine million animals. It is very exciting to see how well Simmental, SimAngus and Red Angus complement each other as well as how they compare to one another on a common EPD base. Their EPDs were calculated together, but both breeds chose to publish their EPDs on their old independent EPD bases. However, the boards of directors for each association appear very excited about a proposal to put both breeds on the same multi-breed EPD base that looks very favorable for both breeds.

Simmental and Red Angus are continuing to explore additional ways to gain efficiencies while providing more user-friendly, and reliable genetic products to better serve their memberships and the beef industry. They are considering a common database/registry system to be used by members of both breeds. Developing a new decision support program is yet another item in consideration. Through all of this, each breed is able to gain tremendous benefits and better serve their members, while maintaining their own independent identity, staff and rules of registry. Remember, we are all in the beef business (regardless of what breed we raise) and I believe we should be striving to more efficiently and effectively convert grass into high quality beef to better feed the world. Red Angus and Simmental are setting a new standard for how we in the cattle industry can work together for the benefit of all.

ÂŠ2011 CRI

Beef Horizons

Photo courtesy of the Red Angus Association of America

ons

PG 6-day PG 6-day CIDR®

Heat detect and AI days 0 to 3. Administer CIDR to non-responders and heat detect and AI days 9 to 12. Protocol may be used in heifers. PG

GnRH PG 0 3 Heat detect & AI

CIDR® 9 treatment day

12 Heat detect & AI

The PG 6-day CIDR® protocol is a new estrus synchronization protocol that works in both heifers and cows. This protocol can offer at least two advantages. The first advantage is that the first injection of PG serves as a test of cyclicity. In field studies, a typical response was 30% to 50% observed in heat in the first three days; however, this has ranged from 0 to 73% (Table 1) and is usually about 50% of the animals that are having normal estrous cycles. A very low response after the first PG may suggest that few animals have initiated normal estrous cycles and the breeding plan should be revised or delayed. The second advantage is the reduction in treatment costs for cows or heifers inseminated after the first PG. More days of heat detection are required, but the cost of synchronization products (a CIDR, GnRH, and PG) and two trips through the chute can be saved. This is a cost saving of approximately $14 per animal that is inseminated early (CIDR = $9.50; GnRH = $2.50; PG = $2.00). In a herd with 100 animals and where 30% are detected in estrus prior to the CIDR this is a savings of $420 (30 head x $14 = $420) or $140 a day to detect estrus. The distribution of estrus following the first injection of PG depends on the stage of the estrous cycle animals are in at the time of the injection. However, peak activity will usually occur between 60 and 72 hours after PG, and only animals that are having normal estrous cycles will respond to this injection of PG. By breeding animals that are having normal estrous cycles prior to insertion of a CIDR; the CIDR can be better utilized on the animals that will benefit the most from it (anestrous cows and peripubertal heifers). For animals that receive the entire protocol peak estrus occurred between 48 and 59 hours for cows and 44 to 56 hours for heifers once the CIDR was removed. 6

Beef Horizons

One question that is often asked is what if I miss animals in estrus before the CIDR is inserted? We recently looked at this question. In a herd of 159 heifers, 45% (72/159) of all heifers exhibited standing estrus between the injection of PG and insertion of the CIDR. There was no difference (P = 0.78) in BCS between heifers that did and did not exhibit estrus (5.9 ± 0.1 and 5.9 ± 0.1, respectively). Interval to estrus following CIDR removal did not differ (P = 0.18) between heifers that did (n = 72) and did not (n = 87) exhibit estrus before CIDR insertion (51.8 ± 1.0 and 53.6 ± 1.0 h, respectively), and among both groups peak estrus activity occurred between 44 and 56 hours after CIDR removal (Figure 1). However, variance for the interval to estrus tended (P = 0.07) to be smaller among heifers that did (47.5) compared to heifers that did not (76.0) exhibit estrus before CIDR insertion. Besides the ability to detect estrus prior to CIDR insertion there are also other benefits to the first injection of PG. The ability to initiate a new follicular wave at the beginning of a synchronization protocol is one of the limiting factors in maximizing pregnancy success, especially with fixed-time AI. Among heifers, an injection of GnRH only induces ovulation and initiation of a new follicular wave in 45% to 50% of heifers, and this is dependent on stage of the estrous cycle. In a recent study from our laboratory, 88% of heifers injected with PG 72 hours before the injection of GnRH in the PG 6-day CIDR protocol initiated a new follicular wave following the injection of GnRH compared to only 60% of heifers treated with the 7-day CIDR protocol. The PG 6-day CIDR protocol is a new protocol that with a little extra heat detection can offer some big advantages including knowing the cycling status of your herd and cost savings on drugs and trips through the chute. If estrus is missed or cannot be detected during this 72 hour period, heifers exhibiting estrus around the time of CIDR insertion and the injection of GnRH will not affect estrus distribution or fertility following CIDR removal. In addition to the previously mentioned benefits, by having two periods of artificial insemination six to eight days apart, return estrus of animals that do not conceive to the initial insemination will be spread out resulting in two periods of return estrus. Therefore, if the number of clean-up bulls available is a concern having return estrus more spread out could be beneficial for clean-up pregnancy success.

CIDR

ÂŽ

George Perry, Associate Professor, South Dakota State University

Table 1. Estrous cycling status, estrus response, conception and pregnancy rate before CIDR insertion and following CIDR removal among beef heifers. Estrus

97% (35/36)

45% (16/36)

------

86% (31/36)

67% (24/36)

-----

83% (20/24)

71% (12/17)

90% (47/52)

56% (29/52)

62% (18/29)

35% (18/52)

70% (16/23)

78% (18/23)

69% (36/52)

159

81% (129/159)

35% (55/159)

------

-----

81% (128/159)

69% (84/121)

66% (45/68)

37% (25/68)

72% (18/25)

26% (18/68)

74% (20/27)

63% (27/43)

66% (45/68)

146

------

81% (118/146)

57% (83/146)

79% (42/53)

42% (22/53)

55% (12/22)

66% (20/31)

61% (19/31)

58% (31/53)

80% ( 41/51)

61% (31/51)

70% (21/30)

41% (21/51)

76% (16/21)

62% (13/21)

67% (34/51)

Total

589

81% (339/419)

42% (178/419)

65% (69/106)

31% (69/224)

79% (369/467)

64% (280/438)

64% (349/544)

Cycling Status

Figure 1. Percentage of heifers in estrus that did or did not exhibit estrus prior to CIDR insertion at specific times following CIDR removal.

Percent in estrus, %

Before CIDR insertion Estrus Conc. rate Preg. rate

Herd

80 70 60 50 40 30 20 10 0

After CIDR removal Conc. rate Overall Preg. rate

Estrus response following CIDR removal Not in estrus prior to CIDR In estrus prior to CIDR

0-44

44-56

56-68

68-72

not detected

Interval after CIDR removal, h ÂŠ2011 CRI

Beef Horizons

IN THE

NEWS

Dates for Delegate Meetings

Delegates and alternates are encouraged and expected to attend the fall delegate meetings. Input gained from these meetings is important and highly valued by the board of directors and staff. Each meeting will begin at 10 a.m. and conclude by 2:30 p.m. More information will be mailed at a later date. The following are dates and locations for the meetings: Oct. 11 - Atlanta, Ga. Oct. 12 - Cleveland, Ohio Oct. 13 - Kansas City, Mo. Oct. 17 - Alexandria, Minn. Oct. 18 - Rochester, Minn. Oct. 25 - Harrisburg, Pa. Oct. 26 - Syracuse, N.Y. Oct. 27 - Albany, N.Y. Oct. 28 - Las Vegas, Nev. Nov. 7. - Appleton, Wis.

Genex Sires Rank High In Red Angus Registrations

Five Genex sires rank in the top 10 for Red Angus registrations. Ranking number one in the breed for registrations is 1AR00904 LJC MISSION STATEMENT P27, a LJC Lancer 806 son that combines an excellent phenotype with breed-leading genetic measures. At number two is 1AR00911 MESSMER PACKER 008S, a bull with extra muscle, moderate birth weights and excellent carcass traits. Ranking number five is 1AR00914 RED SIX MILE SAKIC 832S, a Red Six Mile Aviator 217P son that sires attractive, sound-footed, deep-bodied calves. 1AR00921 DUNLOUISE RED NATIVE F207 ranks eighth on the list; he offers Red Angus breeders a pedigree that can be used on all U.S. and Canadian bloodlines. Rounding out the list at number 10 is 1AR00907 FEDDES BIG SKY R9, a calving ease sire with near perfect body composition.

Genex Equity Redemption

The Genex and CRI boards of directors have authorized two separate equity revolvements to the membership to take place this fall. One revolvement will be the member equity for 1986 and 1987. For active Genex members the equity retirement will appear as a credit on your billing. There are no tax implications on this retirement; the equity redemptions have been from qualified issuances with taxes paid at the time of their allocation.

1AR00904 MISSION STATEMENT

1AR00911 PACKER

1AR00914 SAKIC

1AR00921 RED NATIVE

There will also be a revolvement of 35 percent of the 2010 equity. The 2010 equity return will be paid in cash. Included in this equity check mailing will be a 1099-MISC Tax Form for your 2011 tax reporting. This is the official public notice of this equity retirement. Former members must notify Genex headquarters for redemption of their equity. The board reserves the right to suspend redemption if cash flow needs of the cooperative are impaired. If there are any questions, contact Genex Controller Diane Patza at 715-526-7520.

1AR00907 BIG SKY

ÂŠ2011 CRI

Beef Horizons

Genex Hereford Lineup Excels in Registrations

The Genex Hereford lineup boasts three bulls in the top 10 for 2010 registrations. Ranking number one in the breed for registrations is 1HP00825 CRR ABOUT TIME 743, a THM Durango 4037 son that sires cattle with eye appeal, saleability and excellent genetic merit. At number five is 1HP00823 MSU TCF REVOLUTION 4R, a bull that ranks in the top one percent of the breed for calving ease and consistently sires very attractive females. Longtime Genex sire, 1HP00816 FELTONS LEGEND 242 ranks number eight. Legend is known for calving ease, growth, carcass traits and outstanding females.

1HP00825 ABOUT TIME

1HP00823 REVOLUTION

New Date for Genex Influence Sale

The 2011 Midwest Regional Genex Influence Angus Sale will be held Oct. 29 at 1 p.m.. Over 50 lots of offspring sired by or bred to Genex sires will sell in this showcase event held at the Medina Valley Sale facility, Chillicothe, Ill.

1AN01064 TRAVELER 004

1AN01064 S A V 8180 TRAVELER 004 died as an 11 year old, time-tested, A.I. veteran TRAVELER 004 lead the breed for registrations, and now ranks as the number three registration sire of all time. He will be remembered for producing more profitable and long lasting females than any other sire of his time. As a 10 year old bull, TRAVELER 004 took a four month vacation from stud to breed cows at Schaff Angus Valley, ND. Traveler 004 and his paternal brother 1AN01044 FINAL ANSWER, who were born in the same calendar year, have sired more registered Angus females of any other two brothers in their lifetime!

Marshall to Oversee Genex Large Herd Initiative

Genex announces the hiring of Lorna Marshall as Senior North American Beef Account Manager. Marshall, who has 15 years of experience in the bovine artificial insemination and geneticsindustry, will share her expertise within the cooperative’s beef marketing and sire acquisition programs. “We are extremely pleased to welcome someone of Lorna’s caliber to the Genex beef team,” states Willie Altenburg, Genex Associate Vice President of Beef Marketing. “Lorna is a highly qualified individual who will enable Genex to better assist large herd ranchers in developing artificial insemination programs and breeding higher genetic level herds.”

Beef Horizons

2011

Fall Beef Specials

$25 Now $20

1AN01131 Bismarck

$30 Now $25

1AN01146 Right Answer

$18 Now $15

1AN01200 Role Model

$20 Now $16

1AN01139 Payday

$30 Now $20

1AN01177 Denali

$18 Now $15

1AN01119 Net Worth

Special ends December 31, 2011.

l l a f r o f w e N

a receive ers will $1,000 b m e m Genex r every the upon fo $100 co purchased from n n coupo of seme ial. The c e p s f ur next fall bee ed to yo not a li p p a e can b you are order. If your Genex semen t c arn r, conta membe esentative to le r p in e tak g sales r an begin efits! c u o y how e ben ge of th advanta

$20 Now $16

1AN01195 Imprint

Name

CED

RADG

SCR

3 4.7 59 112 0.08 0.67 NET WORTH .80 .97 .96 .94 .76 .94 1AN01119 13 0.1 57 99 0.17 0.87 BISMARCK .91 .97 .95 .92 .71 .92 1AN01131 Right Answer 15 -0.4 66 114 0.08 1.04 .71 .88 .82 .76 .50 .75 1AN01146 9 0.5 50 95 0.09 ROLE MODEL .34 .41 .33 .33 .47 1AN01200 5 1.6 57 112 0.21 1.05 IMPRINT .41 .51 .41 .39 .36 .41 1AN01195 -2 4.6 63 114 0.13 -0.81 PAYDAY .51 .87 .80 .71 .45 .66 1AN01139 14 -2.0 52 77 0.08 -0.02 DENALI .64 .81 .72 .72 .56 .74 1AN01177

Doc

HPG CEM MILK MKH

MARB

-7

6.1

0.9 -11.97 48

0.56

.87

.37

390

.78

.84

1034

.64

.63

12 10.7 12

0.4

.11

.12

.83

.33

$EN

5.00

.59

.65

0.13

.40

.48

-10.99 35

.50

.35

.20

.23

.30

.41

0.61

.16

.21

.25

.36

0.61

.19

.13

.20

.27

.38

-15.92 43

.37

.11

.18

.29

.39

-1

0.23

.26

.19

.23

.21

.32

0.31 -9.60

-8.04

.57

0.50

0.27

FAT

0.32 0.064 .64

.62

0.60 -0.017 .56

.53

Carc H/P Ult H/P

6 27

4 11

0.21 0.030 .40

3062

26.82 34.18 28.02 51.63 3

.31 .37

0.11 -0.010 .36

34.13 47.54 21.97 59.69

.30

0.40 0.040 .39

.31

26.24 49.15 37.37 74.18

194

24.11 48.79 13.77 53.82 38.51 15.89 23.35 29.39

160

American Angus Association - EPDs as of 8/19/11

Special prices can be combined with Volume Special. Utilize with the John Deere Financial beef deferral program offering 180 days with no interest and no payments. Contact your Genex representative or visit profitshop.crinet.com for current availability.

ÂŠ2011 CRI

Beef Horizons

254

0.71 -0.013 .32

5740

0.12 0.033 .29

1103 30.85 35.49 22.76 46.13 63

.37

2062 25.11 48.31 16.36 56.49

1AR00914 Sakic

$25 Now $20

1AR00931 LOCK ‘N’ LOAD

$18 Now $15

1CH00958 MONTEZUMA

$25 Now $20

1HP00823 REVOLUTION

$25 Now $20

1SM00094 IN DEW TIME

$25 Now $20

1SM00103 TOP GUN

$30 Now $20

Name

SAKIC 1AR00914 LOCK 'N' LOAD 1AR00931

CED

MILK

HPG

CETM

STAY

1.2

-3

.16

.28

.72

.47

0.43

.44

.53

0.41

0.03

0.31

0.030

.13

.18

.26

0.25

.26

.25

.37

.75

.91

.87

.69

-1.8

.33

.30

.31

.22

.19 American Red Angus Association Fall 2011 Name

MILK

1.2

28.8

.47 .56 Canadian Charolais Association Fall 2011

.33

.29

.26

MONTEZUMA 1CH00958 Name

REVOLUTION 1HP00823 Name

.28

REA

FAT

MARB

0.31

0.01

.46

.47

.39

IMF

$BMI

$CEZ

$BII

$CHB

MILK

M&G

CETM

104

2.7

0.8 0.038 0.75 0.18

.79

.38

.29

.59

.54

.52

MWW

.87

.94

.93

11.3 1.1 42.5 85.7

.72 .89 .87 American Simmental Association Fall 2011

.85

MCE

6.8

-6.8

.82

3.9 .59

.90

FAT

REA

SHR

STAY

7.3 -10.5 0.11 0.43 0.050 -0.07 -0.54 22.8 .90

.61

.59

.80

.83

.79

.11

.75

.59

.51

.60

.67

.59

.02

API

REA

FAT

-0.16 -0.040

142 68.3

.19

-4.5 16.7 15.5 0.09 -0.05 0.020 0.12 -0.14 17.1 .74

0.00

2.1

CED

3.6

16.3 -1.0 28.4 48.1

CED

.44 .88 .81 American Hereford Association Fall 2011

IN DEW TIME 1SM00094 TOP GUN 1SM00103

SCR

MARB

-0.48 -0.02

103 63.1

.12

Beef Horizons

MVE Storage Solutions

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Sire Spotlight

Final Answer Willie Altenburg, AVP, Beef Marketing

1AN01044 Final Answer has become an Angus icon. At 11 ½ years of age he remains sound, deep and muscular truly a longevity sire. Only a few bulls stand out as truly great sires; bulls like QAS Traveler 23-4 and N Bar Emulation EXT come to mind. These are bulls that remained sound, produced semen until 11 or 12 years of age and sired functional sons and daughters. These bulls sired daughters that were sound, deep-bodied females with beautiful udders and remained productive cows for many years.

Pictured at 11 1/2 years of age

Final Answer has become this kind of iconic sire. Like QAS Traveler and EXT, he began his popularity in commercial herds as a calving ease sire. Only recently has he become recognized and used heavily in purebred herds. He will go down in history not only as a calving ease sire, but as the sire of some of the breed’s most productive, long-lived females.

The Growth of Beef A.I.

BEEF A.I. Willie Altenburg, AVP, Beef Marketing

The growth of beef artificial insemination (A.I.) is often questioned. Over time, beef A.I. has followed the beef cow cycles in the U.S., but has generally seen a consistent growth pattern over time. Both semen custom collected and sold by National Association of Animal Breeders (NAAB) members has grown. Estimates of 10 to 15 percent A.I. in the heifer population and three to four percent in the beef cow population (31 million cows) allows much room for continued growth. Heat synchronization systems are the greatest potential for increased use of A.I. Brazil shows great growth in beef A.I. due to the use of Fixed Time Artificial Insemination. Brazil has 76 million beef cows, almost two and a half times the U.S. cow population. Brazil is one of the largest customers of CRI and U.S. beef semen. Due to reduced labor costs, implementation of heat synchronization systems and outstanding A.I. genetics, Brazil is improving their beef output in terms of quantity and quality.

Beef Horizons

NEw

$18 1AN01215 CONNEALY Irish 7600 Reg.# 16761484 Born: 1/26/10 Birth Wt.: 69 lbs. 205 Days: 824 lbs. 365 Days: 1426 lbs. Scrotal: 38.0 cm. @ 12 mos. Yrlg. Frame: 6.3 Owned by: TC Ranch, NE; Genex, WI

✦ Irish is one of the most exciting young sires in the breed for spread EPDs powered by Pfizer HD 50K. His individual ratios against herd mates and a bullet proof pedigree for calving ease combined with docility and strong carcass make him an appealing young sire. His productive young dam records 2 at 111 NR and 2 at 114 YR. Irish’s pedigree is backed by three generations of calving ease sires and can be used on the most popular pedigrees in today’s herds. CED

EPDS 14

ACC .33 RANK 1%

.42 5%

.33 20%

-1.2

RADG

.35 10%

.32 25%

107

0.16

SCR Doc CEM MILK

0.87 20

.33 .16 20% 10%

.07 2%

.14 15%

$EN

-10.72

MARB

.26

.36 20%

0.57

FAT

.30 15%

.31

0.53 -0.021 29.84 20%

44.63

36.50

67.78

10%

EPDs as of 8/19/11

Connealy Cowboy Connealy Wrangler Kelly of Conanga 577 Mytty In Focus Black Crest of Conanga 5640 Black Cresha of Conanga 3314

NEw

$25 1AN01216 WHITESTONE BLACK

ARROW Z101

Reg.# 16649387 Born: 1/14/10 Birth Wt.: 72 lbs. 205 Days: 821 lbs. 365 Days: 1442 lbs. Scrotal: 36.6 cm. @ 12 mos. Yrlg. Frame: 6.5 Owned by: Whitestone Farm, VA; Tanner Farms, VA; Locust Hill Farm, VA; Black Arrow Associates; Genex, WI

✦ Black Arrow has been proclaimed by many as one of Upward’s best sons to date. He is smooth-made, deep-bodied, square-hipped and fluid in movement. Upward is a household name in the A.I. industry and boasts one of the breed’s most impressive performance and maternal resumes. Black Arrow has potential to sire phenotypically superior cattle and continue the Upward tradition, only in a deeper flanked, smoother made package. EPDS ACC RANK

CED

.36

.43

.34 10%

1.6

RADG

.36 4%

.39 15%

111

0.19

SCR Doc CEM MILK

0.39 .33

.17

.15

.21 10%

$EN

-13.99

MARB

.29

.38

0.39

FAT

.33

.32

0.21 0.000 30.04 20%

46.41

24.86

EPDs as of 8/19/11

1AN01216 BLACK ARROW

Beef Horizons

Sitz Upward 307R, Sire

57.80 25%

Connealy Onward Sitz Upward 307R Sitz Henrietta Pride 81M Koupals B&B Traveler 4062 Whitestone Evergreen W243 Whitestone Evergreen U170

NEw

$20 1AN01212 GVC SETTLER 004X Reg.# 16804536 Born: 3/31/10 Birth Wt.: 76 lbs. 205 Days: 784 lbs. Owned by: Green Valley Cattle, NE; Mainstream Genetics, VA; Ky Luddington, OK

✦ Settler is one of Pioneer’s most sought after sons because of his physical design and outcross, low birth weight cow family. His dam records 6 at 91 BWR with 6 at 106 NR and his grandam records 5 at 96 BWR and 5 at 105 NR. He solidifies his performance records with his own individual ratios of 88 BWR and 112 WWR.

CED

EPDS 10

ACC .35 RANK 15%

RADG

.43 15%

.34 25%

.30 15%

.36

0.0

0.14

Doc CEM MILK

.16

.09 10%

.15 10%

$EN

-11.16

MARB

.27

.36

0.25

0.27 .30

FAT

0.014 .29

29.44

37.48

20%

15%

18.98

49.62

EPDs as of 8/19/11

S A V Final Answer 0035 S A V Pioneer 7301 S A V Blackbird 5297 G B S New Frontier 295 9310 G V C Frontier Lady 272M G V C Lady Mayor 036

S A V Pioneer 7301, Sire

NEw

$18 1AN01217 CONNEALY IN

SURE 8524

Reg.# 16205036 Born: 2/27/08 Birth Wt.: 65 lbs. 205 Days: 746 lbs. 365 Days: 1260 lbs. Scrotal: 38.3 cm. @ 12 mos. Yrlg. Frame: 6.4 Owned by: Stucky Angus, KS; Genex, WI

✦ In Sure may be one of the most exciting calving ease prospects in years. His top ranking calving ease combined with low birth weight, growth, exceptional docility and marbling makes him a must use by commercial and registered breeders. No other bull in the breed combines his quality of phenotype with high ranking EPDs powered by Pfizer HD 50K and population genetic evaluation data.

CED

EPDS 16

ACC .38 RANK 1%

.49 1%

.39 20%

-3.3

RADG

.40 10%

.40

104

0.04

SCR Doc CEM MILK

1.18 17

.40 .20 10% 20%

.19 1%

.24 20%

$EN

-8.92

MARB

.32 5%

.40 2%

0.94

FAT

Ult H/P

.36

.35

0.38 0.025

41.87

33.85

70.97

15%

10%

15%

EPDs as of 8/19/11

1AN01217 IN SURE

31.17

S A F Focus of E R Mytty In Focus Mytty Countess 906 Connealy Onward Entreena of Conanga 657 Entity of Conanga 5657

Beef Horizons

NEw

$20 1AN01213 BOYD COWBOY 908 Reg.# 16590087 Born: 9/20/09 Birth Wt.:77 lbs. 205 Days: 805 lbs. 365 Days: 1275 lbs. Scrotal: 37.2 cm. @ 12 mos. Owned by: Boyd Beef Cattle, KY; Ellingson Angus, ND; Cowboy Associates

✦ Cowboy was purchased to combine the power and performance of Net Worth, with one of the breed’s greatest Right Time daughters, BT Everelda Entense 43J. 43J has an excellent production record of BWR 6 at 92, WWR 6 at 103 and YWR 6 at 102 with 15 daughters in production and a combined WWR on 28 head of 101. Watch for Cowboy to continue the tradition of the Boyd prefix and produce some of the breed’s most productive offspring. EPDS

CED

ACC .31 RANK 25%

.37

.32 25%

.34 15%

2.0

RADG SCR Doc HPG CEM MILK

0.06 0.58 -5 .40

.36

.25

7.6 .05

.21

.26 3%

.05 25%

.05 15%

$EN

I+52 I+0.8 -12.28

MARB

.31 10%

.39

0.35

0.24 .35

FAT

0.013

27.91

.34

37.48

19.60

15%

EPDs as of 8/19/11

Sitz Everelda Entense 1905, Grandam

S A V 8180 Traveler 004 S A V Net Worth 4200 S A V May 2410 Leachman Right Time BT Everelda Entense 43J Sitz Everelda Entense 1905

S A V Net Worth 4200, Sire

NEw

55.42

$18 1AN01214 WRA WALKER X3 Reg.# 16767407 Born: 2/9/10 Birth Wt.: 72 lbs. 205 Days: 721 lbs. 365 Days: 1361 lbs. Scrotal: 39.0 cm. @ 12 mos. Yrlg. Frame: 6.3 Owned by: Whitestone Farm, VA; Trowbridge Angus, NY; Genex, WI

✦ Walker represents a completely different pedigree package for the breed, and will fit into the bet-theranch calving ease category with curve bending potential. This young sire could have an immediate impact with his CED EPD of +10, -2.2 BW EPD, 106 YW EPD, +13 DOC EPD and very positive end product merit EPDs.

CED

EPDS 10

ACC .34 RANK 15%

.43 2%

.34 15%

-2.2

RADG

.36 10%

.30

106

0.15

SCR

EPDs as of 8/19/11

Doc CEM MILK

I+0.26 13 .05

.16

.11 10%

.18 15%

$EN

-11.17

MARB

.23

.34

0.43

FAT

.27 20%

.27

0.45 -0.002 32.71 10%

42.75

30.51

59.13

10%

25%

20%

R R 7012 Traveler 5594 KG 5594 Traveler 3020 KG Erica 1195 CAR Duke 104 W R A Eileen Bar 115P W R A Eileen Bar 115M

Beef Horizons

NEw

$18 1AN01198 DIAMOND IN THE ROUGH Reg.# 16608684 Born: 1/27/10 Birth Wt.: 86 lbs. 205 Days: 755 lbs. 365 Days: 1269 lbs. Scrotal: 34.5 cm. @ 12 mos. Yrlg. Frame 5.6 Owned by: Stevenson’s Diamond Dot, MT; Schaff Angus Valley, ND; Genex, WI

✦ Diamond In The Rough was purchased as a bet-theranch calving ease bull with an outcross pedigree and good growth. Cattlemen admired this four star, negative birth weight, calving ease bull for his attractive design and sound structure. Diamond In The Rough recorded a 117 WWR. His dam, by Diamond Payweight 738N, is a young cow with a perfect udder, and his great grandam, by Basin Rainmaker 654X, recorded 8 NR 109. CED

ACC .33 RANK 4%

.43 5%

.34 15%

EPDS 12 -1.3 56

106 .35 10%

RADG SCR Doc CEM MILK

0.11 1.01 -4 .31

.33 15%

.19

.10 10%

.16 15%

$EN

-11.44

MARB

.24 10%

.35

0.18

0.31 .29

FAT

0.036 .29

30.98

43.16

15%

10%

10.63

48.16

EPDs as of 8/19/11

ER Justice N013 Diamond Justice 901S Eriskay of Er J238 Diamond Payweight 738N Diamond Black Lady 7206 Diamond Black Lady M281

NEw

$20

Future Availability

1AN01211 LIMESTONE REAL

MC COY W831

Reg.# 16730852 Born: 10/14/09 Birth Wt.: 74 lbs. 205 Days: 816 lbs. 365 Days: 1232 lbs. Scrotal: 37.6 cm. @ 12 mos. Owned by: Limestone Cattle LLC, OK; Koupal’s B&B Angus, SD; Genex, WI

✦ Real Mc Coy is phenotypically the real deal. This complete physical standout is sired by Genex performance bull, Providence, and out of Lookout’s best full sister. Real Mc Coy is a perfect blend of his long-bodied, heavy-muscled, attractive sire and his deep, easy fleshing, maternally-oriented dam.

EPDS ACC RANK

CED

.22

.30

.29 3%

2.2

104 .32 10%

RADG SCR Doc CEM MILK

0.09 0.54 I-1 .30

.35

.05

.11

23 .16

$EN

-6.13

MARB

.17 1%

.27

0.23

0.42 .25 25%

FAT

0.013 .25

32.12

37.84

10%

15%

EPDs as of 8/19/11

S A V Providence 6922, Sire

15.58

53.49

S A V 004 Predominant 4438 S A V Providence 6922 S A V May 7238 O C C Legend 616L B C Mignonne’s Lola 4151 Gibbet Hill Mignonne E37

Beef Horizons

NEw

$25

Future Availability

1AN01219 DUNOON EVIDENT E614 Reg.# 2563890 Born: 3/4/09 Birth Wt: 82 lbs. 205 Days: 657 lbs. 365 Days: 1182 lbs. Scrotal: 42.0 cm. @ 20 mos. Owned by: Lawsons Angus, VIC; Paringa Livestock, VIC; NBAR Angus, NSW; KO Angus, NSW; CRI, WI

✦ A unique and exciting individual that hails from Australia, Evident combines breed-leading carcass and performance traits with exceptional phenotype. Although his numbers are phenomenal they cannot describe the intangible traits that Evident possesses, his soft skin, tremendous shape, smooth shoulder, disposition and tight sheath are all reasons to use this young sire. He easily ranks as the top Australian young sire to come to the U.S. in decades. CED CEM

EBV -1.3 0.1 -1.6

ACC RANK

.44

.39

.58

5.9 .78

200D 400D 600D MCW MILK

.72 5%

92 118 95

.72 5%

.73 5%

.64 .44 20% 25%

SCR

DTC

.38

.63 1%

10.8

2.2

-2.9

2.9

-0.1

1.8

-2.6

1.3

.75 25%

EMA .55 1%

RIB

RMP

RBY

IMF

.62 1%

.63

.55 25%

.51 1%

-0.1

0.2

0.6

3.7

August 2011 Angus Group Breedplan

EBV AVE

0.4

-2.5

4.6

NEw

0.9

B/R New Dimension 7127 TE Mania Bartel B219 TE Mania Jedda W85 Dunoon Highmark Y262 Dunoon Elsa B681 Dunoon Elsa X602

$20 1AR00935 LSF WIDE

SPREAD 0052X

Reg.# 1368725 Born: 1/18/10 Birth Wt.: 77 lbs. 205 Days: 774 lbs. 365 Days: 1329 lbs. Owned by: Ludvigson Stock Farms, MT; Raisland Red Angus, MT; Nordlund Stock Farm, MN; Chile Beef, Chile; Genex, WI

✦ Widespread is a tremendously exciting young bull that has drawn a lot of attention this spring with his striking herd bull look. Proclaimed by many to be the best son of Packer yet, Widespread sports a well balanced calving ease EPD profile with eight traits in the top 25 percent of the breed.

EPDS ACC RANK

CED

.21

MILK

.33

.30 20%

.31 20%

.24

-2.0 45

.13

HPG CETM STAY

10 P

.21

P 25%

MARB

.27 5%

.25

.26 25%

0.45

REA

FAT

.26 25%

.37

0.24 0.020

Messmer Packer S008, Sire

Beef Horizons

Messmer Joshua 019P Messmer Packer S008 Messmer Millie 124P LCC Ribeye A133L LSF Dina C1001 S6099 Leachman Dina C1001

NEw

$18 1AR00933 BADLANDS MONUMENT 55X Reg.# 1393311 Born: 2/10/10 Birth Wt.: 82 lbs. 205 Days: 851 lbs. Yrlg. Frame: 6.1 Scrotal: 41.3 cm. @ 14 mos. Owned by: Badlands Red Angus, ND; Genex, WI

✦ Monument was the standout of his contemporary group for growth, marbling ratio and pure power. Look to this Full Throttle son to infuse exceptional growth traits and the maternal excellence of his great dam, whose MPPA is an outstanding 105.1.

EPDS ACC RANK

CED

.15

MILK

.33

.28 10%

.27 5%

.18

1.4

HPG CETM STAY

P P 25% 25% 25%

.13

10 P

MARB

0.13 .25

.24

.23 10%

0.2

REA

FAT

.24

.35

-0.04 0.040

Red 6 Mile Full Throttle171T, Sire

NEw

Rd Ter-ron Fully Loaded 540R Red 6 Mile Full Throttle171T Red Six Mile Witzel 360J Badlands Cut Above 012 Badlands Red Cedar 311 Badlands Medora 440

$20 1AR00934 C-BAR ANTICIPATION 101W Reg.# 1361141 Born: 9/17/09 Birth Wt.: 82 lbs. 205 Days: 649 lbs. 365 Days: 1391 lbs. Owned by: C-Bar Ranch, KS; A-1 Land & Cattle, TX; Jason & Gage Spence, TX

✦ Anticipation is the Red Angus bull we’ve been looking for; performance spread, high marbling and great physical traits. This cherry red son of Ole’s Oscar also offers a chance to tap the genetic excellence of his outstanding dam, the great Brown Ms Abigrace L7730.

EPDS ACC RANK

CED

.28

MILK

.28

.28 25%

.28 20%

.27

-1.0 42

15%

15 P

HPG CETM STAY

.21

.28 3%

.19

MARB

0.53 .32 2%

.27

.23 25%

0.02

REA

FAT

.31

.40

0.14 0.010

Brown Ms Abigrace L7730, Dam

Mlk Crk Cub 722 Red Crowfoot Ole’s Oscar Red Crowfoot Omega 9179J Glacier Logan 210 Brown Ms Abigrace L7730 Lchmn Abigail E1013

Beef Horizons

Beef Fall

AN01170 Chisum

AN01146 Right

Answer

AN01119 Net

Worth

SM00115 Club

King

(751 Female. 752 Male) Code

Name

Female Male

Conventional

ANGUS AN01117 Thunder

$25

N/A

$25

AN01119 NET WORTH

$20

N/A

$20

AN01129 LOOKOUT

N/A

$30

AN01146 RIGHT ANSWER

$18

AN01152 PROVIDENCE

$25

AN01160 EAGLE EYE

$20

AN01169 STOUT

$22

AN01170 Chisum

$20

N/A

$20

AR00907 BIG SKY

$20

AR00917 Bank Statement

$20

$20 $20 $20 $25

$20 N/A $20 $25

$20 $20 $20 $25

$22

RED ANGUS Simmental SM00090 SM00094 SM00110 SM00115

MO BETTER IN DEW TIME ENCORE Club King

Charolais

CH00945 No Doubt

AR00907 Big

CH00945 No

Doubt

Purchase e price as at the sam nal semen conventio

Special prices can be combined with Volume Special. Utilize with the John Deere Financial beef deferral program offering 180 days with no interest and no payments. GenChoice quantities are limited, contact your Genex representative or visit profitshop.crinet.com for current availability.

Special ends December 31, 2011.

ÂŠ2011 CRI

Beef Horizons

Sky

Promotion AN01160

Eagle Eye

AN01183 Front

Range

SM00112 Explorer

AN01099 Density

(501 Female. 502 Male) Code

ANGUS

AN01043 AN01095 AN01099 AN01119 AN01127 AN01139 AN01146 AN01151 AN01152 AN01160 AN01170 AN01183

Name BENNETT TOTAL OBJECTIVE 3J15 DENSITY NET WORTH NEXT DAY Payday RIGHT ANSWER JIPSEY EARL PROVIDENCE EAGLE EYE CHISUM Front Range

RED ANGUS

AR00904 Mission Statement AR00907 BIG SKY AR00917 BANK STATEMENT

Simmental SM00090 SM00094 SM00110 SM00112 SM00115 SM00121

MO BETTER IN DEW TIME ENCORE EXPLORER CLUB KING Upgrade

Charolais

CH00945 NO DOUBT

HEREFORD HP00823 HP00825 HP00829 HP00831

Revolution ABOUT TIME Victor 719T WORLDWIDE

CLUB CALF

SM01760 GRIZZLY

Female

Male

Conventional

$23 $25 $25 $25 $25 N/A $23 $45 N/A $25 N/A $23

$23 N/A $25 $25 N/A $25 $23 N/A $30 $25 $25 $23

$18 $20 $20 $20 $20 $20 $18 $40 $25 $20 $20 $18

$30 $25 $25

N/A N/A $25

$25 $20 $20

$25 $25 $25 $30 $30 $50

$20 $20 $20 $25 $25 $45

$27

$22

$25 N/A $27 $25

N/A $30 $27 $25

$20 $25 $22 $20

N/A

$25

$20

HP00829 Victor

719T

HP00825 About

Time

is only

$5 ovalesermen n

conventio

Beef Horizons

NEW

BULL Photos 1AN01179 Mountain Man

1AN01181 Rito 9M25

1AN01167 Relevance 1AN01115 Rito 4S5

1AN01143 Aberdeen 1AN01161 Free Spirit 1AN01182 Brand Name

1AN01185 Diplomat 1AN01186 Update 1AN01202 Long Distance

ÂŠ2011 CRI

Beef Horizons

1HP00830 Tundra 72W

1SM00108 Star Player

1SM00094 In Dew time

1SM0122 Singletary

1AN01148 Dakota Gold

1AN01190 ResumE

1AN01149 Quiet Lad

1AN01152 Providence

1AN01146 Right Answer

1AN01135 Dynamite

ÂŠ2011 CRI

Beef Horizons

Genex Cooperative, Inc.

PRSRT STD US POSTAGE PAID MERRILL, WI 54452 PERMIT NO 24

P.O. Box 469, 100 MBC Drive Shawano, WI 54166

CHANGE SERVICE REQUESTED

Genex Offers the Industry’s Best

Chute-Side Service

4 Increased uniformity 4 Consistent calf crop 4 Genetic improvement 4 Increase pounds at weaning

B0398-081