Portfolio // Genevieve Dennis

A L I T T L E B O O K of M Y W O R K

G EN EVI EVE DEN N I S PO RTFO LI O 2012

F L I C K T H R O U G H and E N J O Y

FEAST YOUR EYES 01 SNIFF

02 W O LFM OTH ER

03 ECO - STAM PS

how smell can be used to enhance

reflecting the music rather than

influencing a eco - friendly

the advertising experience

the musician

lifestyle through the stamp

0 4 LI G HT A N D S O U N D a typographic approach to the poster for ministry of sound

0 5 O N E FLEW OVER THE PENGUIN judging a book by its cover

0 6 BRITAIN THEN BRITAIN NOW a dissertation discusing the role of the poster - then and now

PRINT

SCREEN

07 O PEN S ESA M E

08 DC ME

0 9 DESIG N FUTU RES

creating a portfolio relying on

adding personality to your

an application guide to a new

the mechanics of the fold

footwear through an application

university department

10 M E - O N LI N E designing and coding myself into the world wide web

01 S N I F F This is my final major project where I

After collecting data from the public about

created a brief exploring how smell can

how strong certain smells are, and what

enhance the advertising experience to

emotions people link to those smells, I

make advertising, in public spaces, more

created 30 data visualisations to represent

captivating.

my findings, a booklet and a box containing the smells for viewers to interact with.

Final major project

The data visualisations were made from layers of 3mm acrylic. The deeper the layer the stronger the smell, and each product state starts a layer down to the previous to enhance shadows and made the visualtions easier to differentiate.

White chocolate data visualisation

30 of these shapes were created to hang together. Each shape is an average of all age groups findings of thesmell intensity and also displays how smells change when the product is changed. External lighting is used to enhance the light and shadows

The box contains the smells and sit in the same order as the data visualisations appear. The vials are unlabelled due to the sense of smell not needing to rely on any visual.

The booklet breaks down all the averages to reveal what the different age ranges smelt and which emotions were linked.

02 WOL FMO THER The brief was to create a unique piece of

I chose Wolfmother because of their

music packaing that reflects the music rather

energetic style of metal. Metal is portrayed

than the musicians.

through music packaging as dark - this doesn’t reflect Wolfmother’s music. It was designed to be perceived as a stereotypical metal sleeve but the energy of the music bursting through, using my photography of out-of-focus sparklers.

Packaging design

(above) The packaging closed (right) How you rem

Showing the energy that bursts out of their music using sparkers created beads of light sparking in all directions. The acrylic pushes through the cover so you are able to see the photography below giving you a glimpse of what is hiding inside.

The acrylic that pushes through the cover

03 ECO - STAMPS The brief ask to create a set of 6 stamps,

These stamps are based on simple, stylish

for Royal Mail, that encourage people to

illustrations that let people know that small

make eco - friendly choices around their

changes make a big difference - whether it

home to help the environment.

be cutting down CO2 emmisions or saving money by changing a lightbulb. The stamps work as a set, indivually but also in pairs working as problems and solutions.

Print design

The stamps work in pairs as well as on their own. The problems have a red colour palette and the solutions are in green.

The illustrations work with each other and as seen above flow between the pair. The typography is also linked, being opposite of one another to show wastage and the advantage of changing your ways.

04 LIGHT AND SOUND The brief was to create a set of 3

With the aim of creating the the atmosphere

typographic posters for the Ministry of

of the club in a poster, my concept was the

Sounds ‘Saturday Sessions’.

lights and sounds of the club and reflecting this in the typography and colour.

Print Design

The cable represents the sound aspect of my chosen concept towards this brief. The cable starts in September and ends in November bringing it all together.

05 ONE FLEW OVER THE PENGUIN The brief was set by Penguin to create a

I chose to represent Chief Broom, the narrator

new cover for Ken Kesey’s One FLew Over

of the book, in the book cover. With his

the Cuckoo’s Nest

delusions, his character proved the most interesting to used as the main subject for the jacket. I used photography to caputre ‘crazy’

Print design

(above) Some of the photographs that went into creating the image on the right

Showing the energy that bursts out of their music using sparkers created beads of light sparking in all directions. The acrylic pushes through the cover so you are able to see the photography below giving you a glimpse of what is hiding inside.

(above) The front cover design for the book (left) Back cover and spine design

06 BRITAIN THEN BRITAIN NOW A dissertation about the role of the poster, firstly in World War II, and how the poster has changed now and what new advertising techniques have been introduced since. Is there a future for the poster as we know it?

Dissertation and book design

The dissertation is in two parts and the books sit inside of a slipcase. Britian Then in is a deep blue because of the colours being more muted in World War II and a lot of colours are very bright now - which is why Britain Now is a lighter blue.

Depending on when in history I am talking about the style of the book changed as well.

The paper texture and colour, layout and typefaces change between each book. The older style for the role of the poster in World War II and the new style for looking at the role of the poster now.

07 O P E N S E S A M E The brief was to create a unique portfolio

To make my portfolio very different, I decided

to showcase our design work that had

to use the mechanics of folding to keep my

been completed by Christmas.

portfolio together and so it can be displayed in an interesting way. No glue or fixings have been used to keep anything together.

Print and packaging design

(above) The package opens to reveal this complicated fold filled with paper

The portfolio work is shown on squares of thick paper with a photograph of the piece on the front and the back has other final images of the work and also sketchbook and development work.

08 DC ME The brief asked to design a new

Designing footwear software has been

smartphone application which was

around on the web, but never in an

completely brand new to the application

application. I chose to use this idea by

market.

specifically using DC Shoes, which is an urban footwear and clothing brand. The application lets you design footwear, fill a gallery with your designs and also order your shoe that has been created.

Smartphone application design

(above) I did not want to disrupt the logo so I just added on the ‘Me’ extension and removed the ‘CO’ (top - right) This is the application icon that appears on the home screen of a smartphone.

09 DESIGN FUTURES This brief was to design an application for

The appplication is for prospective students

Application design, print design

the university’s new Design Futures school

coming into the school and we chose to give

and branding

and also an accompanying piece of

the users an oppurtunity to see past work and

presentation material to present to the

explore the spaces around them, whilst they

In a team with:

marketing team behind this application.

are away from the campus and interactively

Jessica Matthews and Shesley Crustna

whilst visiting. The concept looked at ‘creative futures’ to attract people that wish to study design. All elements use futuristic colours, shapes and movement.

(above) The icon that would appear on the home screen of a phone. The ‘design futures’ is the logotype as well as the circular sahpes being the logo. Each band of the logo is linked to the different paths of the application; Past, Present and Future. The black band is the future because it has not yet been written.

The box contains the smells and sit in the same as the that dataaccompanies visualisations the This is order the booklet appear.

The Itvials are unlabelled to and application. explains our designdue choices the of down smell not to rely onwould alsosense breaks howneeding the application any workvisual. for the user.

02 ME ONLINE The brief asked to create an online

The website has been designed to show the

presense for ourselves that reflect us as

work off primarily then if people want to view

designers.

information about me as a designer, or download my CV then that can be found either on the navigation or footer. I have kept the website greyscale, and when you hover over the images, colour comes through.

Web design

The website has been kept really clean and the home oage lists all of my work which are interactable when you hover over them, to reveal colour. After choosing a piece of work you can see information, pictures and links the work on external site. To view the image larger you can click any and they will start a light box.

In order to contact me, the users have two choices, either email me or they can use the contact form. Employers also have the oppurtunity to download my CV.

T H I S I S not T H E E N D