the basics
the grid use it. know it. it makes things easier. trust me
consistency randomness will only hinder you. create a graphic idea and stay with it.
white space don’t be afraid. it’s your friend. just because it looks empty, that doesn’t mean it needs to be filled.
interest
don’t put them to sleep. open and close with strong, well documented projects.
helpful hints
test print this is a necessity. the screen you know and trust is deceiving.
organize
gather all of your info. copy it. move it to one location. easily found links will save you.
typography
yes, it’s important, as are the words you choose. compose something clear, clean, and easy to read.
quality
photos, drawings, graphics; these should all be of the highest quality. not much is worse than blurry images.
final note
“nothing is original. steal from anywhere that resonates with inspiration or fuels your imagination...select only things to steal from that speak directly to your soul. if you do this, your work (and theft) will be authentic. authenticity is invaluable; originality is non-existent...always remember what Jean-Luc Godard said: ‘it’s not where you take things from-it’s where you take them to.” - Jim Jarmusch