Georgetonian Issue 21

Page 1

Georgetown College’s Student–Run Newspaper

November 28, 2018

Volume CXXXVIII Issue 21

Black Friday and Cyber Monday pull in record breaking earnings By DEMETRIUS HARRISON

News Editor As the years go by, Black Friday slowly drifts from its original concept. Sales begin to spark days and days earlier, transforming into a nearly week-long extravaganza. According to a report from Adobe Analytics, online sales for Black Friday rose 23.6 percent from last year. In total, Black Friday earned $6.22 billion in online sales. The report also found this was the first day in history to see more than $2 billion in sales placed on smartphones rather than on a desktop. This means that the Adobe Analytics group found approximately 33.5 percent of e-commerce sales for Black Friday came from mobile devices. In 2017, a slightly lower 29.1 percent of sales came from mobile devices. Taylor Schreiner, director of Adobe Digital Insights, released a statement saying, “Retailers have done their part to build better mobile experiences for consumers and turning nearly 10 percent more smartphone visitors into buyers this Black Friday versus last.” Target, Kohl’s and

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Walmart are a few companies that have offered a “click-andcollect” order option, aiding in the rise in online sales. Click-and-collect is a buy online and pick up in-store option. The logic behind this method of purchase is that once customers arrive to collect their prepaid items, they will hopefully buy more. Adobe reported that for the first time, online prices that Thanksgiving Day were as low as on Black Friday. This lured people to shop online rather than driving to malls, stores and shopping centers. Adobe received reports that traffic at many shopping malls Friday was lighter than in previous years. Instead, more consumers turned to their phones to grab discounted items. Furthermore, the Cyber Monday sales broke a record with $7.9 billion spent online. In total, the two holiday season mega discount days reeled in $14.12 billion. That’s more money than companies like Dropbox and Pinterest are worth. Amazon has reported that Black Friday and Cyber

Monday were the biggest shopping days in its history. Although Amazon has chosen not to release numerical figures regarding earnings, in a Nov. 26 press release, Amazon reported Cyber Monday was “the single biggest shopping day in the company’s history with the most products ordered worldwide.” Amazon also reported the Thanksgiving to Cyber Monday period, which they referred to as the “Turkey 5,” broke company records for worldwide sales. They reported “millions” of more products sold than in the same Turkey 5 period last year. Amazon CEO Jeff Wilke released a statement, “Black Friday and Cyber Monday continue to break records on Amazon year-over-year, which tells us that customers love shopping for deals to kick off the holiday shopping season.” Consumers have also been attracted to major sales at other retailers such as Walmart. The shopping supercenter sold out of 65” Samsung Smart TVs that were advertised as $552 off, as well as Google Home devices $80 off. Video

consoles also saw significant sales. The 1TB Xbox One was on sale for $100 off at Walmart, as well as its accessories being $10-$20 off. Apple is extending its Cyber Monday sale, with the MacBook Pro being $550 on sale as well as the Apple iPad marked down to $250. High end department store John Lewis & Partners reported its highest sales in Black Friday week. The department store chain said their sales were up 7.7% compared to the same week in 2017. Their fashion and beauty department had a 13.1% hike in sales. John Lewis noted their super-luxury Creed Aventus perfume, $170 per 50ml bottle, as a big seller as it was discounted to $115.50. Their electrical and homeware sales were up nearly 6%, as well. The department store sold out of Apple Airpods and smart speakers such as the Amazon Echo Dot and the Google Home Mini. Target released a statement that their TVs, iPads and Apple Watches were “selling well, spurred by early Black Friday deals.”

They also sold more gaming consoles than usual due to the sales. Target CEO Brian Cornell fell short of their projected expectation in Quarter three of the year; however, Cornell released a statement saying, “We’re right where we expected to be and we’re set up well for a very strong holiday season.” Kohl’s CEO Michelle Gass told CNBC that they were selling “60 instant pots and 40 Fitbit devices per minute on our website.” Several companies have decided to prolong deals throughout the week in honor of Cyber Monday success: Walmart and Target included. Redbubble is offering 25% off of products as well throughout the week. To stay current with the updated Cyber Monday earnings after this week’s extended sales are over, visit https:// news.adobe.com. Adobe Analytics has reported online sales are exceeding their calculated expectations. However, as sales are extended, consumers continue to purchase goods, extending the record breaking holiday sale season’s earnings.

NASA’s InSight lands & photographs Mars page 2

Students travel to Chicago for Model UN page 6

Giving Tuesday hosted by Georgetown page 7

Hank Greene’s debut novel is remarkable page 8


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