Georgetown College’s Student–Run Newspaper
January 30, 2019
Volume CXXXVIV Issue 2
Plant trees as you surf the web with Ecosia By DEMETRIUS HARRISON
Opinion Editor In 2009, Christian Kroll founded Ecosia after completing a worldwide voyage that introduced him to the problem of deforestation. As a result, in Dec. 2009, Kroll launched Ecosia: a free search engine that transforms its ad revenue into an organization that plants trees in areas of the world in most need. Using the same search technology as Bing while enhancing the database with Ecosia’s personal unique algorithms, Ecosia proves to be fully capable of serving as a full-time search engine. Ecosia can be downloaded by adding it as an internet browser extension, allowing you to search like normal. Ecosia’s business model promises to use at least 80% minimum of its profit from ad revenue for planting trees around the world. Additionally, Ecosia recognizes that “trust has to be earned,” so organization officials publish Ecosia’s monthly financial reports and tree planting receipts. Ecosia is certified as a B Corporation meaning they are a for-profit company that
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is certified by the nonprofit B Lab. This means Ecosia meets “rigorous standards of social and environmental performance, accountability and transparency.” Ecosia does not only aim to be of economical assistance by planting trees, but also runs a clean operation. They will always be a CO2-neutral web search which means that Ecosia neutralizes all carbon emissions that are related to your web searches. To simplify that, each of Ecosia’s servers runs on 100% renewable energy. Furthermore, every tree they plant removes one kilogram of CO2 from the atmosphere. Based on live count on Ecosia’s webpage, over 48 million trees have been planted. For user comfort, Ecosia has a very simple privacy policy, with their website reading, “We don’t create personal profiles of you based on your search history. “We actually anonymize all searches within one week,” Ecosia advertised to not permanently store user searches within their database. Additionally, Ecosia does not sell data to advertisers or third-party companies.
User searches are also encrypted with Ecosia. This can be seen as “what happens on Ecosia stays on Ecosia.” Due to this, Ecosia states that hackers would have a more difficult time breaking through their encrypted connection. Ecosia also offers an option to turn off tracking. This means they collect a small amount of data in efforts to improve their services as a search engine. If an individual wishes to opt-out of tracking, there is an option to activate the “Do Not Track” feature in every browser’s settings. With a primary focus on planting trees in areas of need, and deforestation, such as South America, Northern and Southeastern Africa, as well as South-Pacific Asia, using Ecosia has a direct correlation with supporting coffee farmers in Cauca, Columbia, the Usambara mountains, the Atlantic Rainforest and many more. Ecosia is on a journey to plant one billion trees, again, with over 48 million trees already being planted. This breaks down to 1.1 trees being planted per second, contributed by over seven million active users and over 9,101,152 EUR invested (0.2 EUR per
organic, renewable energy-powered factory. With every t-shirt bought, Ecosia plants 20 trees in a biodiversity hotspot. Each hoodie sold will plant 11 trees, and each sweater will plant 20 trees and are printed using lowwaste printing technology. Visit ecosia.org to start searching environmentally today. To download the app in the App Store and Google Play, visit info.ecosia. Source: Ecosia org/mobile. A brief overview of serach engine On average you Ecosia’s overall benefits and outline need around 45 searches to plant a tree). tree, so on the homepage of With the communal sav- ecosia.org, an icon will show ings account Ecosia has built the amount of searches perbased on ad revenue, they formed with Ecosia. plant native acacia trees Join Ecosia on their strive to because they make the soil plant one billion trees around more fertile. the world by using it as your Ecosia also makes money primary search engine. Happy by selling apparel made with searching and happy planting! organic cotton such as t-shirts ($25), sweaters ($45) and hoodies ($52) produced in a certified
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