Georgetown College’s Student–Run Newspaper
February 27, 2019
Volume CXXXVIV Issue 5
Welcome to Scott Co., Kentucky’s fastest growing community By DEMETRIUS HARRISON
Opinion Editor According to the latest statistics reported by the Bluegrass Crime Report, Scott County is the fastest growing county in the Commonwealth of Kentucky. Saying this, Scott County’s primary city, Georgetown, is working rigorously on its tourism. Georgetown/Scott County Tourism spent 2018 working on methods to lure in visitors to its broad range of attractions, restaurants, and shops. The tourism group raised its profile among social media platforms and motor coach operators by hosting travel media, organizing events and proactively spreading the word about the city as an enticing destination (lanereport.com). “We have a lot to show off here in Scott County, and more and more visitors are finding their way to us and experiencing our lodgings, unique and award-winning attractions, shops and restaurants,” said Lori Saunders, Executive Director of Georgetown/Scott County Tourism (lanereport. com) Lee Carter, Chairman of the Georgetown/Scott
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County Tourism Commission, reported, “It is important to note that Georgetown/Scott County Tourism contributed over $187 million to the local economy in 2017, which represented a 5.5 percent increase in tourism spending over 2016. We are fortunate to remain a thriving tourism entity in Kentucky (lanereport.com).” Furthermore, three travel writers explored Georgetown on independent media tours, leading to major exposure for the city. Dozens of articles were published as a result of this. Three regional bloggers also contributed content for Georgetown’s local market. Aditionally, Georgetown/ Scott County Tourism hosted three Motor Coach Familiarizatio (FAM) tours, including one international tour operator FAM from the United Kingdom (lanereport.com). Georgetown tourism representatives also host several events, attracting outside attention to the city. These events include Party in the Park concerts, Seed to Feed dinners, #GtownEats Week, Elkhorn Creek Float Fest and the annual Festival of the Horse. “Our hardworking
Georgetown/Scott County Tourism staff also manages Celebrate Georgetown, which promotes our historic owntown and encourages people to not only shop local, but to dine and play local too,” said Georgetown Mayor Tom Prather. “Their efforts Source: Lane Report have helped to enhance and elevate A view of Georgetown, Ky’s Main St. strip, filled with several local shops and restaurants. our downtown’s visibility and profrom potential visitors from readers. file and to give our down- the United States and Canada, Overall, tracked editorial town merchants a tremendous with the top requests coming coverage resulted in an earned boost.” (leadreport.com) from Ohio, Michigan, Florida media value of $11,301,638.52 Georgetown reached vis- and Indiana. for the city of Georgetown itors via targeted advertising Additionally, George- (lanereport.com). (all large increases from 2017), town/Scott County Tourism’s “We expect our visiincluding 1,640 radio spots, website gains visitors from all tor numbers to continue to 1,210 television spots and 47 50 states, as well as 127 dif- increase as we maintain and insertions in such high-pro- ferent countries. As a result, expand our efforts to reach a file publications as Southern there are 114,852 page views wider visitorship and potential Living, AAA, Dreamscapes that represented a 61.8 percent visitors continue to learn about Magazine and Long Week- increase in traffic since 2017. Georgetown and what it has to ends. Georgetown began 2018 offer,” said Saunders. An average of 42,520 visi- by being selected for incluWith additions such as tor brochures were distributed sion in Vanessa Caceres’ Jan. Planet Fitness in the works, via welcome centers, travel 18 “Best Small Town in the and recent restaurants such as shows and events, among South” roundup written for Mod’s Pizza, be on the lookout other channels. This included U.S. News & World Report, for more traffic in the Scott Co. brochures requested by mail which averages over 20 million area.
Inside Trump’s trade war with China page 2
College basketball: preMarch update page 4
“Alita: Battle Angel” film review page 9
The importance of Black History Month page 10