Georgia Barningham Marketing Portfolio by Georgia Barningham

GE OR GIA

PORTFOLIO

BARNINGHAM "THE TALL BLONDE WITH THE FUNNY LAUGH"

A passion for Marketing and Creative Direction. A strategic mindset and driven attitude.

Step into her mind...

03 04 - 06 07 08 - 10 11 - 13

TABLE OF

CONTENTS

14 - 15

INTRODUCTION ORGANIC SOCIAL MEDIA PAID SOCIAL MEDIA FREELANCE PROJECTS BRANDING ENTREPRENEURSHIP

EMAIL MARKETING

COPYWRITING

PUBLIC RELATIONS

INFLUENCERS

GRAPHIC DESIGN

21 - 22

PHOTOGRAPHY

TESTIMONIALS

“By definition, you have to live until you die. Better to make that life as complete and enjoyable an experience as possible, in case death is sh*te, which I suspect it will be.” - Irvine Welsh, Trainspotting.

IF YOU COULD DESCRIBE YOURSELF WITH A MEME, WHAT WOULD IT BE?

WHY? I'M AMBITIOUS.

YES, I BELIEVE A WORK / PLAY BALANCE IS VERY IMPORTANT. BUT IF I DON'T HAVE A PROJECT TO WORK ON, I GET ITCHY. YOU WILL ALWAYS FIND ME WORKING ON SOMETHING I'M PASSIONATE ABOUT.

A marketing specialist based in Leeds. Previous experience of working both in-house and within a marketing agency environment. Interests include art, fashion, beauty & music.

INTR ODU CTI ON

03 Previous roles have included working in: Social media Branding eCommerce Email Marketing Photography PPC SEO Website Maintenance Sales Graphic Design Styling Copywriting

ORGANIC SOCIAL MEDIA

BACKGROUND I have been working with branded social media channels for 8 years.

CAPABILITIES I can schedule content for Facebook, Instagram, Twitter and Pinterest using a number of different tools such as the Facebook free business suite, Later, Hootsuite, and my favourite... Sprout! I'm also experienced in creating, editing and posting TikToks and Snapchats.

Your Online Family However Social Media is more than just what you post, it's how you interact with your audience. Get to know them, let them get to know the brand. So making sure conversation is happening, replying to comments & DM's, commenting on other posts is something that will really help your brand voice reach your desired target market.

UGC

Be Relevant

User Generated Content is incredibly important to involve consumers with your brand, and provide examples of how your product / service benefits others.

Being alert and one of the first on the ball when it

Be The Voice They Want To Hear

comes to new trends is a must if you want your engagement to spike in social media.

ORGANIC SOCIAL MEDIA Boss B Natural

Boss B Natural is a small brand focusing on natural dog treats and planet-friendly toys. Their main focus is organic content, which they rely on to educate their consumers about the products they sell. Their main target market is middle-aged females, so I make sure to include aesthetically pleasing content whilst also showcasing the product. Because let's be honest, there's nothing sexy about a chicken stick.

Feed Me Online

Feed Me Online is an online food delivery service, focusing on local takeaways in small towns. Giving both customers the chance to order online and use card, and takeaway's to reach more local people. The main target market for Feed Me Online is foodies and well, to be frank, hungover people. So I like to keep the organic content fun, not too focused on food all of the time (as that would get repetitive), and have a "support local" focus. Strawberry Letter

Strawberry Letter was a short side project I worked on. The brand is a female-led, sustainable underwear brand. My task was to create organic social media posts leading up to the launch of the brand, and then include promotional content and art collaborator UGC when the brand had launched. I conformed to the colour pantones of the products that the brand launched with, and made sure each post allowed people to learn more about Strawberry Letter, allowing them to get to know the brand and the strong ideologies it believed in before purchase.

ORGANIC SOCIAL MEDIA

Raw Creative My role at Raw Creative was highly event based. So you can imagine the sheer panic I had when X Factor producers rang me to ask if Megan McKenna could perform her homecoming performance at a Christmas Light Switch on in Colchester. I had less than a week to make a big song and dance about the appearance, and pretended it had been a whole big secret the entire time.

The Moon Child

The Moon Child target market consists of Gen Z and Millenial females who love to be in on the fashion trends early. This is why TikTok and Instagram are two huge platforms for the brand. With this in mind, The Moon Child content is mainly made up of UGC as well as inspirational, quirky art imagery.

Technic Cosmetics Technic Cosmetics is a contemporary makeup brand with an entry-level RRP. The posts with the highest levels of engagement were influencer driven, and also tips and tricks to help those who are wanting to hop on the latest beauty trends without breaking the bank. So why not join the two?

0 6

PAID SOCIAL MEDIA

IT'S ALL IN THE DATA

Social Media Ads are the key to unlocking your brand to a whole new pool of people.

Background

PREVIOUS ADS FOR BOSS B NATURAL

I can create social media ads to: Attract new potential consumers Re-Target customers already interested in the brand (with website pixels) Create lookalike audiences Create different variations of ads depending on the desired outcome.

The Data When discussing the pros & cons of social media campaigns, it's so much easier when you have data in front of you. This is why the numbers are important. I can create reports on the conversion rate, estimated recall lift, page likes and so much more.

It's Not for Everyone You're not going to find the same audience on every platform. You need to look into the target market and understand their routines. The Facebook "interests" tab is perfect for this. But you also need to look into things and say "is this campaign right for this platform?"

ROI: £52.33 (DOUBLE THE BUDGET)

APRIL 2022

FREELANCE PROJECT

PRINT PUNK STUDIO ABOUT THE BRAND Print Punk Studio was a family owned business that specialised in creating abstract, minimal prints for the home, and asked me to create a month's worth of Instagram content that would bring some life to their feed. They also requested an audit on their current processes, with a report on what they could be doing more of, what could be done better, what they are doing well already etc.

I created a SWOT analysis, a guide on who their current audience is (based on social media analytics), and a guide on how Print Punk can create and schedule their own content.

MY WORK Firstly I liased with the owners of the brand to discover how they wanted to portray themselves online and what the prints meant to them. This then gave me a base to work out their unique selling points and turn these into social media posts. I focused on: 1) Making the target audience think about what the print would mean to them in their own home. 2) Helping the target audience with ideas for ways they could style the prints and the types of personalities they could bring to their home. 3) Physically visualising the prints through mock ups so that people could envision the prints in their own homes, with different themes, so for example "The Baby's Room", "Your Bathroom's Personality" etc.

NOVEMBER 2020

FREELANCE PROJECT

FOOD PENNY ABOUT THE BRAND FoodPenny is a start-up online food delivery service, specialising in allowing customers to order their usual local takeaway online. Their unique selling point focussed on the fact that you would choose what dishes you were interesting ordering first, and then they would show you the different restaurants that offer that dish, price comparisons, distance from the customers home etc. t

MY WORK FoodPenny requested that I create 30 social media posts for them to start off their themed, informative Instagram and Facebook page. I also then created a "welcome email" template that FoodPenny could use when welcoming new takeaway / eatery partners to their platform. II created both Facebook and Instagram optimised ads to reach their target audience based in the areas that they wanted to focus on. After all this was done, I created "How To" documents for all of the above, and mentored the person that would be taking over from me to work on the FoodPenny brand on a long term basis.

SUMMER 2020

FREELANCE PROJECT

STRAWBERRY LETTER ABOUT THE BRAND Strawberry Letter is a start-up sustainable underwear brand that had a focus on art, eco-friendly fashion and supporting third-world countries. The whole idea behind Strawberry Letter was that different artists could partner with Strawberry Letter on a collection that showcased their prints. The fabric itself was made out of recycled bamboo which was t good for the environment and also a comfy alternative to using cotton. Strawberry Letter had a "Wear One, Send One" initiative, where for each pair of pants sold, a pair was sent over to Africa for a woman to own.

MY WORK As Strawberry Letter was a start-up business, I created a document that informed potential stake-holders and partners about the reason behind Strawberry Letter and what they aimed to achieve. I then created 6 weeks of content for social media which delved into the above, focusing on the brand voice and how they should be perceived by the target market. After each week, I created a report on how well the ads were doing, based off their engagements, reach, impressions and more. I then looked into how we could utilise specific hashtags and benefit from influencer marketing. I provided a list of 30 micro-influencers that the brand could work with, who aligned with Strawberry Letter's ethos.

BRAN DING

CASE 1

BOSS B NATURAL IS AN INDEPENDENT NATURAL DOG TREAT & PLANET FRIENDLY ONLINE BOUTIQUE, FOUNDED BY PROFESSIONAL DOG WALKER, ASHLEIGH MURPHY.

I was tasked with the project to bring the brand to life in a d o c u m e n t . I e n v i s i o n e d th e sound, nature and overall aesthetic of Boss B Natural.

BOSS B NATURAL BUSINESS PLAN

THE IDEA & OFFERING

Whether you’re teaching your dog to sit and stay, spoiling them to a Birthday surprise, or just fancy a nice selection of delicious goodness for as and when, Boss B Natural has everything you need.

THE LOGO

I provided a selection of logo ideas for Ashleigh to choose from, focusing on the name but also a memorable illustration to capture the attention of potential consumers and become instantly memorable.

THE WEBSITE

THE SOCIAL MEDIA

I investigated the best affordable ecommerce websites for a small business to start up with. I chose Shopify because it was easy to set up and included a large range of FAQ posts to help Ashleigh with any bespoke needs she may have had. I set up the social media pages for Boss B N a t u r a l a n d b e g a n t h e i n i ti a l s t a g e s o f influencer outreach to build the brand's v o i c e . W e a l s o d i s c u s s e d th e t a r g e t m a r k e t and educational, yet aesthetically pleasing creative.

BOSSBNATURAL.CO.UK @BOSSBNATURAL BUSINESS PLAN AVAILABLE UPON REQUEST.

BRAN DING AS THE MARKETING MANAGER OF START UP BRAND BRITISH BEAUTY BOX, I FOUNDED THE VOICE OF THE BRAND TO ENSURE WE WERE REACHING THE TARGET MARKET.

CASE 2 BRITISH BEAUTY BOX (NOW REBRANDED TO MYHI)

MYHI.CO.UK @MYHI

T o d o t h i s , I c r e a t e d m u l t i p l e s u r v e y s t o u n d e r s t a n d e xa c t l y w h a t t h e t a r g e t m a r k e t w a s l o o k i n g f o r - w h e r e w a s t h e g a p in t h e market? And from there, we created our USPS. These being: Full Size Products Luxury British Brands Flexible Subscription Options Previous Box Sales (without the need to subscribe). Quarterly, seasonal boxes I c r e a t e d a b r a n d d o c u m e n t f o r B r i t i s h B e a u t y B o x , w h ic h i n c l u d e d t h e b r a n d f o n t s , to n e o f v o i c e a n d c o l o u r P a n t o n e s. I discovered the most profitable target market and created a buyer persona based on research; including age range, p e r s o n a l i t y , h o b b i e s , j o b , l o c a t i o n a n d s o c i a l m e d i a in t e r e st s / f o l l o w i n g . T h i s h e l p e d t o u n d e r s t a n d t h e t y p e o f c o nt e n t w e needed to create for social media. I a l s o d e s i g n e d t h e B r i t i s h B e a u t y B o x e C o m m e r c e w e b sit e t o m a t c h t h e b r a n d d o c u m e n t, a n d m a k e t h e p r o c e s s o f sub sc r ib in g t o t h e b o x a s s i m p l e a s p o s s i b l e , e n s u r i n g t h e c o n s um e r u n d e r s t o o d a l l b e n e f i t s o f b e c o m i n g a s u b s c r i b e r b e f o r e c l ic k in g the “Subscribe Now” button. I r e s e a r c h e d b r a n d - r e l e v a n t i n f l u e n c e r s t h a t p r o d u c e d h ig h quality, informative content, and received a high engagement on posts. I c r e a t e d a n e x c e l d o c u m e n t i n c l u d i n g p r e s s c o n t a c ts f r o m i n d e p e n d e n t a n d l a r g e b r a n d s ( f r o m H e a r s t t o l o c a l b e a ut y f o r u m s ) , w i t h t h e a i m t o b u i l d g r e a t w o r k i n g p a r t e r nsh ip s with journalists.

BRAN DING GEMINI IS A BRICK & MORTAR HAIR & BEAUTY SALON BASED IN BALLYMENA, NORTHERN IRELAND.

CASE 3 GEMINI HAIR & BEAUTY SALON

Louise Murphy, owner of Gemini reached out to me to create a new e-commerce website for the brand, allowing her customers to not only view the treatments available, but purchase skincare, haircare & makeupdirectly from the site.

I v i s i t e d t h e s t o r e w h i l s t i n N o r t h e r n I r e l a n d a n d g o t a se n se o f t h e o v e r a l l a t m o s p h e r e a t G e m i n i . I s t u d i e d t h e d e c o r , c o l o ur tones and clientele. Louise and I then went through different colour palettes for the online store, as well as the aesthetic she wanted to portray. We d e c i d e d o n p a s t e l p i n k a n d l i g h t g r e y t o n e s , w i t h a " g ir l y " f e e l , t h a t w a s v i s u a l l y p l e a s i n g t o w o m e n o f a l l a g e s i n t e r e st e d in h a ir & beauty.

I t h e n c r e a t e d a n e w l o g o f o r t h e b r a n d f o r L o u i s e t o se n d t o h e r printers and use on social media. O n c e t h e l o g o w a s a p p r o v e d , I m o v e d o n t o c r e a t i n g a S h o p if y st o r e f o r L o u i s e , w h e r e I u s e d a f r e e t h e m e ( d u e t o b u d g e t) a n d se t t h e o v e r a l l f e e l o f t h e b r a n d ; a n d t h e n m o v e d o n t o a d d i n g p r o duc t s. I a l s o c r e a t e s o c i a l m e d i a p o s t s a n d a d s o n a n a d - h o c b a sis f o r L o u i s e t o p r o m o t e h e r l i m i t e d e d i t i o n s t o c k a r o u n d g if t in g se a so n s such as Valentines Day and Christmas.

GEMINI-HAIR-AND-BEAUTY.CO.UK @GEMINIHAIRANDBEAUTY

ENTREPRE NEURSHIP

The Moon Child An independently run online store founded in 2014.

Specialising in festival inspired fashion and accessories, The Moon Child has been an amazing project to keep me busy and inspired throughout the years. I have gained significant experience in problem solving, finance and networking. I currently use Shopify and Etsy as the host for The Moon Child eCommerce site, however in the past I have also used Big Cartel and Wix. I create all of the content on the website; from photography to copywriting, updating banners and maintaining the CMS. I have worked with hundreds of bloggers, YouTubers and other creatives throughout the years to produce high-quality, engaging content. I have attended numerous festivals as press to create compelling content, promoting both The Moon Child and the festival (including after movies and social media content).

etsy.com/uk/shop/TheMoonChildUK

EMAIL MARKETING The largest audience I have worked with when creating email campaigns is over 400,000.

I BELIEVE EMAIL MARKETING IS A GREAT WAY TO RE-MARKET YOUR PRODUCT/SERVICE TO THE CONSUMER. However, you need to be strategic in the content you are producing. Bombarding subscribers with constant emails can have a negative impact on your business.

THE PROOF IS IN THE PUDDING

I CREATE COMPELLING AND INFORMATIVE EMAIL CAMPAIGNS TO: Promote new products Offer exclusive deals Remarket to certain groups

COPYWRITING I have created various content for press releases, editorial journalism, SEO optimised blog posts and email campaigns throughout the years. Below is an example of a blog post I wrote for British Beauty Box (before the MyHi rebrand). This post featured as the fourth post on the 1st page of Google when you Google searched "Skincare Guru's to follow". And that's ALL from organic search.

PUBLIC RELATIONS

I have liaised with various journalists and editors within the beauty and fashion industries to promote British Beauty Box and The Moon Child. Please see an example of published content from internationally recognised online magazine Byrdie below.

YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM

I can identify the best micro-influencers and influencers with a large following that can benefit a brand. My outreach process focuses on looking into the influencer’s engagement levels and how many ads / gifted products they feature already (and whether they conflict with the brand I’m working with) and then building a great working relationship with them; this ensures brand loyalty and the potential for future collaborative opportunities.

INFLUENCERS

I have worked with hundreds of influencers from around the world throughout the years, for various brands.

Yo u th mi gh Sn is oo lov t re c e c pr aR hie ly l ogn a a e S is d d se h in e I'm nte io 1 y, w y as r h o an Ext Me A is r Ou Cele d st a t O br ar f H ity red er Ge e! t

GRAPHIC DESIGN

As well as creating visuals for social media, each quarter I created an insert to feature inside the British Beauty Box. The inserts included information in regards to the skincare included and how it benefits the subscribers skin.

PHOTOGRAPHY

"I AM WHAT I PHOTOGRAPH" - MARTIN PARR

ON A PERSONAL LEVEL I E N J O Y 3 5 M M F I L M P H O T O H O W E V E R I H A V E P R O D U C E D V I D E O G R A P H Y F O R V A R I O U S B R M E D I A A N D W E B S I T E I M A G E R Y

G R A P H Y . I M A G E R Y & A N D S S O C I A L P U R P O S E S .

TESTIMONIALS DAN WILLIAMS, CO-FOUNDER OF BRITISH BEAUTY BOX Georgia is driven and hungry for success. When Georgia is passionate about the brand she’s working on, ideas come thick and fast and she’s keen to implement and demonstrate that they work. Georgia is also talented at building a social media presence and a community for the brand that consumers are proud to be a part of. She really does has the consumer at heart.

LUKE ROONEY, FOUNDER OF TOP BOY TRAINING

CLAUDIA PHILLIPSON, ACCOUNT DIRECTOR AT RAW CREATIVE

Georgia’s copy work on my marketing, particularly my emails has had amazing

Great team player. Not afraid to get stuck in! Very

results on client retention along with my

punctual and always receiving fabulous client feedback.

conversion rates.

Georgia is an asset to any team.

SEAN SPENCE, CO-FOUNDER OF BRITISH BEAUTY BOX

MY FRIEND, LUKE

Georgia is a conscientious marketing professional. She carries out her work with enthusiasm and dedication. I have no hesitation in recommending Georgia, whom

if I could describe Georgia in 3 words, it would be: The Mum

would be an asset to any business,

Level-Headed

particularly one focused upon the

Reliable

digital marketing of products or services.

GET IN TOUCH PORTFOLIO

WITH ME LINKEDIN.COM/IN/GEORGIA-BARNINGHAM079467B6

EMAIL: georgiabarningham@hotmail.co.uk PHONE: 07540 260 530

I look forward to hearing from you!