Georgia Barningham // Marketing Portfolio // 2020

GE OR GIA

PORTFOLIO

"HGUAL YNNUF EHT HTIW EDNOLB LLAT EHT"

BARNINGHAM

A passion for Marketing and Creative Direction. A strategic mindset and driven attitude.

Step into her mind...

CONTENTS

TABLE OF

03

INTRODUCTION

04

ORGANIC SOCIAL MEDIA

05

PAID SOCIAL MEDIA

06

BRANDING

08

ENTREPRENEURSHIP

10

EMAIL MARKETING

11

COPYWRITING

12

PUBLIC RELATIONS

13

INFLUENCERS

14

GRAPHIC DESIGN

15

PHOTOGRAPHY

17

FEEDBACK

“By definition, you have to live until you die. Better to make that life as complete and enjoyable an experience as possible, in case death is sh*te, which I suspect it will be.”

- Irvine Welsh, Trainspotting.

01

IF YOU COULD DESCRIBE YOURSELF WITH A MEME, WHAT WOULD IT BE?

WHY? I'M AMBITIOUS.

YES, I BELIEVE A WORK / PLAY BALANCE IS VERY IMPORTANT. BUT IF I DON'T HAVE A PROJECT TO WORK ON, I GET ITCHY. YOU WILL ALWAYS FIND ME WORKING ON SOMETHING I'M PASSIONATE ABOUT.

02

A marketing specialist based in Leeds. Previous experience of working both in-house and within a marketing agency environment.

Interests include fashion, music and contemporary photography.

INTR ODU CTI ON

03 Previous roles have included working in: Social media Branding eCommerce Email Marketing Photography SEO Website Maintenance Sales Graphic Design Styling Copywriting

03

ORGANIC SOCIAL MEDIA BACKGROUND I have been working with branded social media channels for 6 years. I understand the

Raw Creative Client Lion Walk Shopping Centre Reality TV Star, Megan McKenna performed her homecoming concert at Lion Walk’s 2019 Christmas Event, I created organic and paid social media ads to announce her attendance, generating a huge amount of engagement.

importance of the brand voice within social media to identify with a target market, but also promote the brand's offering. I can schedule organic social media posts, and create paid social media posts; whether

British Beauty Box A large amount of the subscribers of British Beauty Box are new to skincare, and would like to experiment with luxury products whilst on a budget. So a lot of the organic content featured on the social media channels helps the target market to understand how to use their products and receive the best results.

that be interacting with individuals that are new to the brand, or reaching out to current, interactive consumers.

User Generated Content is incredibly important to involve

The Moon Child The Moon Child target market consists of festival goers and trend-driven consumers. User generated content is a large part of the social media strategy, to show how the clothing looks on others, and to explore new trends, influencing the target market.

consumers with your brand, and provide examples of how your product / service benefits others.

Technic Cosmetics Technic Cosmetics is a contemporary makeup brand with an entry-level RRP. The posts with the highest levels of engagement were influencer driven, whether that be social media take-overs or collaborative giveaways.

04

PAID SOCIAL MEDIA I can create social media ads to: Attract new potential consumers Re-target social media or website visitors Create A/B split testing to compare the delivery and success of ads

Image 01 and 02 are examples of an ad I created for a brand where the aim was to gain the interest of new customers by offering an exclusive discount.

Image 03 and 04 demonstrates an A/B test carried out on content ads. As we can see from the data, Ad A (a collection of user generated content images) performed slightly better than Ad B (a promotional video).

01

02

03

04

05

05

GNIDNARB

AS THE SALES AND MARKETING MANAGER OF BRITISH BEAUTY BOX, I FOUNDED THE VOICE OF THE BRAND TO ENSURE WE WERE REACHING THE TARGET MARKET. To do this, I created multiple surveys to understand exactly what the target market was looking for - where was the gap in the market? And from there, we created our USPS. These being: Full Size Products Luxury British Brands Flexible Subscription Options Previous Box Sales (without the need to subscribe).

Quarterly, seasonal boxes I created a brand document for British Beauty Box, which included the brand fonts, tone of voice and colour Pantones.

I discovered the most profitable target market and created a buyer persona based on research; including age range, personality, hobbies, job, location and social media interests / following. This helped to understand the type of content we needed to create for social media.

I also designed the British Beauty Box eCommerce website to match the brand document, and make the process of subscribing to the box as simple as possible, ensuring the consumer understood all benefits of becoming a subscriber before clicking the “Subscribe Now� button.

I researched brand-relevant influencers that produced highquality, informative content, and received a high engagement on posts.

I created an excel document including press contacts from independent and large brands (from Hearst to local beauty forums), with the aim to build great working parternships with journalists.

www.britishbeautybox.co.uk

06

GNIDNARB

PANTONE

FONT

WEBSITE

INFLUENCERS

07

ENTREPRE NEURSHIP

The Moon Child An independently run online store founded in 2014.

Specialising in festival inspired fashion and accessories, The Moon Child has been an amazing project to keep me busy and inspired throughout the years.

I have gained significant experience in problem solving, finance and networking.

I currently use Shopify as the host for The Moon Child eCommerce site, however in the past I have also used Big Cartel and Wix. I create all of the content on the website; from photography to copywriting, updating banners and maintaining the CMS. I have worked with hundreds of bloggers, YouTubers and other creatives throughout the years to produce high-quality, engaging content.

I have attended numerous festivals as press to create compelling content, promoting both The Moon Child and the festival (including after movies and social media content).

www.themoonchild.co.uk

08

09

EMAIL MARKETING I believe Email Marketing is a great way to re-market your product/service to the consumer.

However, you need to be strategic in the content you are producing. Bombarding subscribers with constant emails can have a negative impact on your business.

I create compelling and informative email campaigns to:

THE PROOF IS

Promote new products

IN THE PUDDING

Remarket to certain groups

Offer exclusive deals

10

COPYWRITING I have created various content for press releases, editorial journalism, SEO optimised blog posts and email campaigns throughout the years. Below is an example of a blog post I wrote for British Beauty Box. This post currently features as the fourth post when you Google search "Skincare Guru's to follow".

11

PUBLIC RELATIONS I have liaised with various journalists and editors within the beauty and fashion industries to promote British Beauty Box and The Moon Child. Please see an example of published content below.

12

YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM

SRECNEULFNI I have worked with hundreds of influencers throughout the years, for various brands.

I can identify the best micro-influencers and influencers with a large following that can benefit a brand.

My outreach process focuses on looking into the influencer’s engagement levels and how many ads / gifted products they feature already (and whether they conflict with the brand I’m working with) and then building a great working relationship with them; this ensures brand loyalty and the potential for future collaborative opportunities.

13

GRAPHIC DESIGN

As well as creating visuals for social media, each quarter I create an insert to feature inside the British Beauty Box. The insert includes information in regards to the skincare included and how it benefits the subscribers skin.

14

PHOTOGRAPHY

15

"I AM WHAT I PHOTOGRAPH" - MARTIN PARR

On a personal level, I enjoy 35mm film photography.

However I have taken images for various brands, for promotional and stock purposes.Â

16

W H A T

D O

O T H E R S

H A V E

T O

S A Y ?

FEEDBACK DAN

WILLIAMS,

CO-FOUNDER BRITISH

CLAUDIA

PHILLIPSON,

ACCOUNT RAW

DIRECTOR

AT

CREATIVE

Great team player. Not afraid to get stuck in! Very punctual and always receiving fabulous client feedback. Georgia is an asset to any team.

SPENCE,

CO-FOUNDER BRITISH

TOP

OF

BEAUTY

BOX

Georgia is a conscientious marketing professional. She carries out her work with enthusiasm and dedication. I have no hesitation in recommending Georgia, whom would be an asset to any business, particularly one focused upon the digital marketing of products or services.

BEAUTY

BOX

Georgia is driven and hungry for success. When Georgia is passionate about the brand she’s working on, ideas come thick and fast and she’s keen to implement and demonstrate that they work.

Georgia is also talented at building a social media presence and a community for the brand that consumers are proud to be a part of. She really does has the consumer at heart.

LUKE

SEAN

OF

ROONEY,

BOY

FOUNDER

OF

TRAINING

Georgia’s copy work on my marketing, particularly my emails has had amazing results on client retention along with my conversion rates.

MY

FRIEND,

LUKE

if I could describe Georgia in 3 words, it would be: The Mum Level-Headed Reliable

17

PORTFOLIO

GET IN TOUCH 6B764970 -MAHGNINRAB-AIGROEG/NI/MOC.NIDEKNIL

WITH ME

EMAIL: georgiabarningham@hotmail.co.uk PHONE: 07540 260 530

I look forward to hearing from you!