Final copy

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p er sp e c ti v e

A\w 2014 trends

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amal

alloush

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georgia

benney

olivia

davies

inside >> >

MENSWEAR \ man-made myth \ blurred reality \ new nordic PRINT & GRAPHICS \\ hyperspace engage \\ typed + hyped \\ visible outline VISUAL MERCHANDISING & IN-STORE \\\ colour contamination \\\ sci-fi something \\\ spiritual folk CREATIVE DIRECTION \\\\ tessellate \\\\ bio logic \\\\ handmade tradition

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m en s w e a r

01_

man -made

m

y

t

h

fairy tales. folklore. mystical beasts escapism the land of make believe modern myths become reality â&#x20AC;&#x201C; technological advances knitwear with colour and pattern

w i l d e r n e s s

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02_

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b l u r r e d reality

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disjointed society through social media hand selecting information Instagram filters online vs reality blurred lines between fact and fiction. men and women take a stand politically have something to say beyond a phone or computer screen garments that say something\literally and metaphorically Russian sweatshirts

W D

H O

Y S

D O

O M

N E

’ T

T H

I

Y N

O G

U ?

G L I T C H

03_ n e

w

nordic

moving from scandi\bearded men deep autumnal:warm colours at one with the outdoors yet aware of technology scientific make up of objects\ blueprints and 3-D printing

N e o t e r i c

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p ri nt +gr a p h i c s

04_

E N G A G E

obsession with planetary exploration. digital sci-fi prints. ahead of time holographic finish

S

_ P A C E

R E p y h

moonscapes and moon rocks. glitched metallics and hyper cyber-reality.

shimmer

glitch

05_

typed ++ h y p e d

back to brand basics. broken type. explicit\ multibranding. make a bold statement and cut the crap. be witty or cheeky.

be frank with me

logomania

06_ v i s i b l e

outline construction marks. how is it made? linear. skeletal forms. stripped back. outlines. blueprints. frames and wire structures. relationship between manmade and natural.

pull

it

apart

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vm ++ i n -s t o r e

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COLOUr CONTAMINA T I O

07_

N moving away from scandi. being properly designed and considered coming out of the recession and having more to spend being uplifted through colour and life

raw. nature. vibrance. minerals. rustic. perspex

industrial nature

08_ SCI - FI

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advancing technology d.i.y materials and fibres

space exploration and planetary surfaces light vs. dark

SOMETHING

liquid metallic

09_

F O SPIRITUAL K traditional hand making techniques fibrous yarns. wood scraps. rich textures multi-ethnic folk lore.

PRINTed

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c r e a t i v e d i r e c t ion

10_ T

E

|

|

S |

S

E |

L |

L |

A

T

E

|

futuristic space age - new space race lo tech\high tech big bang or big nothing

ref r a c

t

i l l u s i o n

11_

logic bio

blood red. power and beauty combined. vulnerability. honest humanity. biology inspiring further structures. biotechnology. enhancing our human connection to the built world. man-made and natural merge.

bleed

wearable technology

12_ hand

-made t r a d i t i o n

reality vs. fantasy autumnal colour palette hand woven fabrics and materials modern symbolisation self expression communication between cultures

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FAIRYTALE

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ap p e nd i x

b oo k

mock -u p simplistic design to mirror aesthetic of inside pages. plain exterior so as not to distract from whatâ&#x20AC;&#x2122;s inside. sophisticated. modern. suited to high-end, independent design houses.

references

> man-made myth

Young Mens Knitwear, Information Unknown

Estate of Mind Editorial, Date Unknown

How to Spend it Magazine, Diego Merino, 2013

Philipp Plein, FW14

Jake Bugg, Alasdair McLellan â&#x20AC;&#x201C; AnOther Man, 2013

Jake Bugg 2, Alasdair McLellan â&#x20AC;&#x201C; AnOther Man, 2013

James Dean (Still from Giant), Directed by George Stevens, 1956

How to Spend it Magazine 2, Diego Merino, 2013

Versace, Fall 14 Menswear Collection

> blurred reality

Folded Distortion, Fiona Taylor, 2009

Customized, Information Unknown

Untitled, Scott Trindle for Dazed and Confused, Year Unknown

Nelly Rodi Deep Dive CLLC, Date Unknown

Inaisce FW12 Menswear

Filters, Information Unknown

Gosha Rubchinskiy AW12 Menswear, Dazed and Confused Interview

Glitch Typography, Craig Ward, Date Unknown

Distortion, Information Unknown

> New nordic

Rust abstract, Helen Fowler, 2007

Utilitarian Bathroom, Jennie Filer

Untitled, Panache of Man, 2012

Rust, Don Taylor, 2012

Molecule Structure, Jean-Marie Lehn, 1987

3D printed stag, Kevin Mack, Date Unknown

Unknown, Gabriel Hendifar and Jeremy Anderson, 2011

Uniforms for the Dedicated, AW13

Curved staircase - patina on wood finish, Information Unknown

> hyperspace engage

Glitch, 2012

Jay Mug, Daft Punk Helmet, 2012

Man on moon, 2011

Henrik Isaksson, 2013

David West holographic print dress, 2012 Commes des Garcons ss09, 2009

Meteorite, unknown Ashish AW14, 2014

Jean-Pierre Braganza AW14, 2014

Henrik Isaksson Garnell, unknown

10 Crosby Derek Lam AW14, 2014 8 bit future, unknown

> typed + hyped

It is what it is, 2010

Undercover SS14, 2013

MSGM AW14, 2014

I donâ&#x20AC;&#x2122;t care about the concept, 2012

Lazy Oaf AW13, 2013

Socks with attitude, unknown

MAN by Bobby Abley AW14, 2014

IRL Shallowww bucket hat, unknown

Alexander Wang SS14, 2013

Wasted german youth, unknown

MTWTFSS Weekday AW14, 2014

> visible outline Robert Strati techncal drawing, unknown Fashion East AW14, 2014

Hand, unknown

Christopher Kane AW14, 2014

Jason Thielke, 2012

Fritz Panzer, unknown

Daniel Eatock, 2010

Archizoom no-stop city, 1969

Pillow forms in plexi box, 2012

Statue, unknown

Scaffolding letters, unknown

Linear construction shoe, unknown

The birth of a chair, unknown

> colour contamination

Giambattista Valli AW 14/15 RTW

Coloured Glass of Oxford University Biochemistry Building, Hawkins

Brown,2008

Unknown, Pink & Orange Rust, 2011

Don Taylor, Rust, 2012

Log Bowls, Unknown, 2012

Can Installation, Kyle Jordre, 2008

Unknown, Christopher Bettig, 2011

Painted Firewood, Neon Lumberjack, 2009

> sci-fi something

Neu Black, Esther Stocker, 2013

Peacock Ore, Unkown, 2013

Hollagraphic Building, Kimberley Gordon, 2011

Opal, Natural History Museum, 2008

Oil, Universal Energy, Date Unknown Experiments in Motion, Columbia University, 2012

Reichstag Berlin, Own Image, 2014

Petrol, Unknown, 2009

The Moon, Unkown

Coloured Acrylic Displays, SO-IL Architechts, 2011 The Curve, Barbican, 2014

Unknown Object, Michael DeLucia, 2013 Pattern, Kimberley Gordon, 2011

> spiritual folk

Polymer Colour, Cynthia Tinapple, 2011

Oriental Coffee Table, Unknown

Moroccan Rug, Unknown

Ganesha Alter, Unknown

Spiritual Compass, Unkown

Interior design, Unkown

The Changeling by Henkselimaakari, 2012 Screen, Unknown, 2012

Vintage Kilim Cushion, Unkown, 2013

Vintage Moroccan Rug, Unknown

Islamic Mosque, Unknown

> tessellate

Illusion Table, Jean-Marie Massaud, 2012

Carlos Cruz-Diez, Date Unknown

Refraction, Information Unknown, 2014

Double Exposure, Information Unknown

RoAndCo Design for Arnsdorf, Rene Vaile, 2011

Pixelated Pine Wood Partition, 1960’s

Large Hadron Collider, Information Unknown, 2012

Name Unknown, Janet Echelman, 2014

Shifting Colours, Information Unknown

Name Unknown, 2013

Name Unknown, Daniel O’Dowd

> bio logic

Blood vessels, unknown

Julia Randall, Blown, 2011

Cardiovascular, unknown

Bobby Doherty, 2014

Marc Quinn, Self, 2006

Bobby Doherty, Candle, unknown

Unknown, unknown

Flexible circuits, 2013

Horst Diekgerdes, An Exquisite Corpse, 2008 Lambis Stratoudakis, unknown

Dissolvable implant, 2013 Joris Kuipers, Enigma, 2010

Lindsay Keys: Untitled, 2011

Blood clot under microscope, 2012

> handmade tradition

Self Portrait, Le Dinh Q, 1989

Levi Press Day, 2012

Judith Scott Sculpture,2008

Disney Princess

Avatar 6 Ganesh, Matthew

Magical Realism, Valquire Velijkovic, Date Unknown

Cox, 2012

Ayahausca Quilting, Peru, Date Unkown

Magical Realism, Valquire Velijkovic, Date Unknown