Harlo London is a high street hybrid store based in London and is looking to expand further into the UK. It is marketed by GGM Marketing & Events company. The brand is still only new and is looking for ways in which it can grow and reach more customers. The store is based around the theme of organic shabby chic mixed in with a modern vintage style. The garments made are unique in the way that we have a seamstress and a stylist at hand to alter or find the exact style of clothing the customer is looking for. As it is a hybrid store there will be a modernised bakery within the store where customers can come in and enjoy the relaxing atmosphere and eat or shop and eat. The bakery will have all fresh foods and different wines, cheeses and even, for a healthier option, all natural smoothies.
This store is designed to give customers a unique service and experience in a very relaxing environment. There aren’t many stores around that give this unique mix of experience and service in this environment. This is why I think we should start to expand. As I’m part of the marketing team as well for GGM marketing & events I thought bring the brand to The City of Liverpool College fashion show would be a really good opportunity to see how well the brand is perceived in Liverpool. I would have a pop up store at the event with some of my garments. But the main reason I wanted to put a stand up at the fashion show to try and recruit one of the design students to be a trainee designer/seamstress at my Liverpool store that I hopefully will be opening.
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