New Graphic Design

new graphic design. form follows function

an exploration of modernism and postmodernism Georgia Stubbs u1260528

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Term used to embrace a diverse range of art movements and ideas that emerged during the first half of the 20th Century and profoundly influenced the subsequent development of art, architecture and design. There was also a widespread utopian belief that mechanization and technology if properly used could produce a better less divided society.

Design movement that evolved in the mid 60’s as a critical response to the dominance and perceived sterility of Modernism. Embracing art, architecture and design. It re established interest in ornament, symbolism and visual wit. Unconstrained by dogma, postmodern designers rejected modernism’s obsession with progress and challenged the fundamental tenets of order and discipline espoused by the Bauhaus.

postmodernism

Walter Dexel

Walter Dexel is one of the outstanding exponents of 1920s Constructivism.

As a painter Dexel was an autodidact. He studied art history under Heinrich Wölfflin and Fritz Burger in Munich from 1910 to 1914. At the same time he received private drawing classes from H. Gröber. In 1916 Walter Dexel graduated from university with a doctorate under Botho Gräf.

In 1912/13 he produced his first pictures during a study trip to Italy. His early pictures were influenced by Cézanne’s landscapes, with his later work being influenced by Cubism and Expressionism.

In 1914 Dexel held his first individual exhibition with Cubist pictures at the “Galerie Dietzel” in Munich.

In 1918 Walter Dexel became head of exhibitions in Jena, where he organised first exhibitions with Campendonk and later with Bauhaus artists like Moholy-Nagy. In the early 1920s Dexel’s work moves on to Constructivism, which he approaches in a comprehensive way.

Walter Dexel was not restricted to panel paintings but also worked as a typographer, an advertising designer and designed interiors and stage settings. In 1928 he wrote a book entitled “Das Wohnhaus von Heute” together with his wife Grete Dexel, which reflects the artist’s interest in the issues of modern living, which the artist showed from an early age.

El Lissitzky El Lissitzky was a Russian painter, typographer, architect and designer. Born in Polshinok and grew up in Vitebsk he studied architecture at the Polytechnic in Darmstadt 1909 to 1914, then returned to Moscow where he began to work in an architect’s office. In 1917 he began to illustrate Jewish books for children, at first in a style influenced by Chagall and popular prints. In 1919 he was an appointed professor of architecture and applied art at the art school in Vitebsk. He began to make abstract pictures which he called Prouns, as ‘the

interchange station between painting and architecture’. Sent to Berlin in 1921 to establish contacts between artists in the USSR and Germany, he met Schwitters, Moholy-Nagy, van Doesburg and many others, and had his first one-man exhibition at the Kestner-Gesellschaft, Hanover, in 1923. L issitzky Lissitzky designed books and periodicals with radical innovations in typography and photo-montage.

Later on he did no further painting, but devoted himself mainly to designing periodicals and exhibition displays, including

an exhibition room for the Landesmuseum, Hanover, and the Soviet pavilions for several international exhibitions.

His work greatly influenced the Bauhaus and constructivist movements, experimenting with production techniques and stylistic devices that would go on to dominate 20th-century graphic design.

kurt

schwitters

useful new ideas were still unready…. Everything had broken down and new things had to be made out of the fragments; and this is Merz.

Schwitters worked in several It was like a revolution within genres and media, including me, not as it was, but as it Dada, Constructivism, should have been.”

Kurt Hermann Eduard Karl Julius Schwitterswas a German painter who was born in Hanover, Germany.

Surrealism, poetry, sound, painting, sculpture, graphic design,typography and what came to be known as installation art. He is most famous for his collages, called Merz Pictures.

As the First World War progressed his work became darker, gradually developing a distinctive expressionist tone.

In 1918, his art was to change dramatically as a direct consequence of Germany’s economic, political and military collapse at the end of the First World War.

As the political climate in Germany became more liberal and stable, Schwitters’ work became less influenced by Cubism and Expressionism.

His work in this period became increasingly Modernist in spirit, with far less overtly political context and a cleaner style, in keeping with contemporary work by Hans Arp and Piet Mondrian. His friendship around this time with El Lissitzky proved particularly influential, and Merz pictures in this period show the direct influence of Constructivism.

“In the war, things were in terrible turmoil. What I had Many artists have cited learned at the academy was Schwitters as a major influence, of no use to me and the including Ed Ruscha, Robert

Rauschenberg, Damien Hirst, Al Hansen, and Arman.

“The language of Merz now finds common acceptance and today there is scarcely an artist working with materials other than paint who does not refer to Schwitters in some way. In his bold and wideranging experiments he can be seen as the grandfather of Pop Art, Happenings, Concept Art, Fluxus, multimedia art and post-modernism.”

Gwendolyn Webste

Materials : Cut-and-pasted colored and printed paper, cloth, wood, metal, cork, oil, pencil, and ink on paperboard This highly animated picture is dominated by rectangular pieces of paper that cover the surface of the work. Schwitters created the illusion of depth by placing those papers with darker components behind those that are lighter in aspect. The brightest piece of paper, in the center of the composition, shows an eye-catching cluster of red cherries and the printed German and French words for the fruit.

In the winter of 1918–19 Schwitters had collected bits of newspaper, candy wrappers, and other debris, and began making the collages and assemblages for which he is best known today. The Cherry Picture belongs to a group of these works he called Merz, a nonsensical word that he made up by cutting a scrap from a newspaper: the second syllable of the German word Kommerz, or commerce.

The Museum of Modern Art, MoMA Highlights, New York: The Museum of Modern Art, revised 2004, originally published 1999, p. 115

Wim Crouwel

Graphic design is a wide field in which Crouwel mainly focused on type. He works quite constructive, constructs type, and works on grids. Crouwel is especially admired for his systematic approach and his creative handling of the shape of letters. His work was influenced by the pre-war Werkmann and post-war Sandberg, an individualistic generation of typographers who dared to juggle with letters.

Van Abbe Museum In 1954 Crouwel designed the catalogues and posters for the Van Abbe Museum. He took the position that the design of a catalogue or poster must not be an interpretation of the artist’s ideas. It should merely provide relevant information to the reader, without ornaments or styling as this would only lead to confusion. The catalogue should not refer to the artist as an individual, but to the museum and its range of activities. The development of the programme as a whole is more important than creating the best poster ever for each new project.

Crouwel is a modernist and impressed by a typeface like Helvetica, which was more neutral than any other typeface. Besides printwork Crouwel has designed several font sets, of which the New Alphabet (1967) is best known. This typefaces was developed after seeing the first digital typesetters at a print exhibition in Germany. The digital production of the Garamond, as presented on this exhibition looked horrible to him.

In his work Crouwel chose sans-serif faces that allowed numerous combinations. The essential information was set in one returning typeface and the title of the exhibition slightly reflected the feel of the exhibition. He looked at the work of the artist, got an impression and tried to translate it typographically. An example of this way of working is found in the exhibition about Leger. Leger’s work could be recognized by its heavy lines around the images.

This influenced him to create the word Leger with thick black lines so it would dominate the poster. Crouwel always searched for the abstract, something that would strike the eye.

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A face shouldn’t have a meaning in itself, the meaning should be in the content of the text.

Jan Tschichold Jan Tschichold typographer, book teacher and writer.

was a During the arrest, Soviet posters designer, were found in his flat, casting him under suspicion of collaboration with communists.

After the election of Hitler in Germany, all designers had Tschichold had converted to to register with the Ministry of Modernist design principles Culture, and all teaching posts in 1923 after visiting the first were threatened for anyone who Weimar Bauhaus exhibition. was sympathetic to communism. He became a leading advocate After Tschichold took up a of Modernist design: first with teaching post in Munich at the an influential 1925 magazine behest of Paul Renner, both he supplement; then a 1927 and Tschichold were denounced personal exhibition; then with as “cultural Bolshevists�. Ten his most noted work Die neue days after the Nazis surged to Typographie. This book was a power in March 1933, Tschichold manifesto of modern design, and his wife were arrested. in which he condemned all

typefaces but sans-serif (called Grotesk in Germany). He also favored non-centered design (e.g., on title pages), and codified many other Modernist design rules. He advocated the use of standardised paper sizes for all printed matter, and made some of the first clear explanations of the effective use of different sizes and weights of type in order to quickly and easily convey information. This book was followed with a series of practical manuals on the principles of Modernist typography which had a wide influence among ordinary workers and printers in Germany.

IN F LUENCES Jan Tschichold revolutionised modern typography through his bold, asymmetrical designs and use of sanserif typography. He was both strongly inspired by the work of the Bauhaus and Soviet Constructivism, especially the work of designer El Lissitzky. Greatly inspired by the Bauhaus exhibition he went on to create and publish the books ‘Elementary Typography’ in 1925 and ‘The New Typography’ in 1928 which was greatly influenced by the modernist movement.

The Van de Graaf canon used in book design to divide a page in pleasing proportions, was popularized by Jan Tschichold in his book The Form of the Book.

The Van de Graaf canon is used in book design to divide a page in pleasing proportions. This canon is also known as the “secret canon� used in many medieval manuscripts and incunabula. The page proportions vary, but most commonly used is the 2:3 proportion. In this canon the text area and page size are of same proportions, and the height of the text area equals the page width.

paul renner The truly Modern, that is, the undistorted expression of an objective zeitgeist, is only what we hold today to be timelessly perfect. This is not the same in all periods, because the insight into the timelessly valid changes from generation to generation.

The truly Modern, that is, the undistorted expression of an objective zeitgeist, is only what we hold today to be timelessly perfect. This is not the same in all periods, because the insight into the timelessly valid changes from generation to generation.

The truly Modern, that is, the undistorted expression of an objective zeitgeist, is only what we hold today to be timelessly perfect. This is not the same in all periods, because the insight into the timelessly valid changes from generation to generation.

Paul Renner was born 1878 in Germany.

He was a graphic designer, typographer, type designer, painter, and teacher. Renner had a strict Protestant upbringing, being educated in a 19th century Gymnasium.

He was brought up to have a very German sense of leadership, of duty and responsibility. He was suspicious of abstract art and disliked many forms of modern culture, such as jazz, cinema, and dancing.

But equally, he admired the functionalist strain in modernism. Renner can be seen as a bridge between the traditional (19th century) and the modern (20th century). He attempted to fuse the Gothic and the roman typefaces.

renner and tschichold From 1908 to 1917 Renner designed books for a living for the Münich publishing trade. While he was never directly affiliated with the Bauhaus movement, in the early 1920s he became an advocate of its aims and principles and became a leading proponent of the “New Typography”. In 1926 Paul Renner became the principal of the Printing Trade School in Münich, and he was also the co-founder and Director of the Master School for Germany’s Printers.

Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Renner’s initial design included several geometrically constructed alternative characters and ranging (old-style) figures, which can be found in the typeface Architype Renner.

Another noted member of his staff at the school was Jan Tschichold. While never a Communist,

Tschichold had openly sympathized with the Bolshevik Revolution. In March 1933, only a few months after Hitler became chancellor of Germany, Tschichold was arrested by the Nazis and held for four weeks in what was called “protective custody.”

Protesting Tschichold’s arrest, Renner served only to focus attention on his own activities-particularly his outspoken essay on Kultur-bolschewismus (cultural Bolshevism), published a year earlier, in which he had inveighed against the anti-Semitic and anti-Communist propaganda of the National Socialists. Less than a month after Tschichold’s arrest and only seven days before the Bauhaus was raided, Renner was also taken into custody (and then released the following day after the intervention of Hitler’s deputy Rudolf Hess, a friend of Renner’s family). Soon after, the Nazis denounced Renner as “nationally untrustworthy.”

At 55, he was dismissed from his teaching post and forbidden to work at a regular job for the rest of his life.

Abstract photgrams by László Moholy-Nagy

“ It is not the person ignorant of writing but

the one ignorant of photography who will be the illiterate of the future.

Moholy-Nagy was born in Bácsborsód to a JewishHungarian family. He was a Hungarian painter and photographer as well as professor in the Bauhaus school. He was highly influenced by constructivism and a strong advocate of the integration of technology and industry into the arts.

he became proficient and innovative in the fields of photography, typography, sculpture, painting, printmaking, and industrial design. One of his main focuses was photography. He coined the term “the New Vision” for his belief that photography could create a whole new way of seeing the outside world that the human eye could not. His theory of In 1923, Moholy-Nagy began as an instructor art and teaching is summed up in the book The at the foundation course at the Bauhaus. This New Vision, from Material to Architecture. He effectively marked the end of the school’s experimented with the photographic process of expressionistic leanings and moved it closer exposing light sensitive paper with objects overlain towards its original aims as a school of design on top of it, called photogram. While studying at and industrial integration. The Bauhaus became the Bauhaus, Moholy’s teaching in diverse media known for the versatility of its artists, and Moholy- — including painting, sculpture, photography, Nagy was no exception. Throughout his career, photomontage and metal.

The enemy of photography is the convention, the fixed rules of ‘how to do’. The salvation of photography comes from the experiment.

Joost Schmidt Joost Schmidt was a teacher or master at the Bauhaus and later a professor at the College of Visual Arts, Berlin. He was a visionary typographer and graphic designer who is best known for designing the famous poster for the 1923 Bauhaus Exhibition in Weimar, Germany.

Joost Schmidt began his studies in 1910 at the GroßherzoglichSächsische Hochschule für bildende Kunst (Grand Ducal Saxonian school of arts) in Weimar and subsequently became a master student of Max Thedy. In the winter semester of 1913/14, he received his diploma in painting. After military service and a period as a prisoner of war, he returned to Germany in 1918.

having signed an option with Otto Bartning, the director of the Staatliche Bauhochschule Weimar (state school of architecture Weimar) who had planned to employ him as head of the sculpture workshop and head of the sculpture workshop and typographic department, Schmidt instead accepted an offer from Walter Gropius to become a junior master at the Bauhaus Dessau after passing the journeyman’s examination of the Chamber of Crafts Weimar.

That same year, Schmidt married the Bauhaus student Helene Nonné. At the Bauhaus Dessau, Joost taught calligraphy for the preliminary course (1925 to 1932) and directed the sculpture workshop (1928–1930), and Schmidt then took up another the advertising, typography course of studies at the and printing workshop and Staatliches Bauhaus Weimar. the affiliated photography From 1919 to 1924/25, he trained department (1928–1932). From in the workshop for stone and 1929 to 1930, he was also a lifewood sculpture under Johannes drawing teacher, teaching life Itten and Oskar Schlemmer. In and figure drawing for the upper 1921/22, his projects included semesters from 1930. In addition, the design and completion of Joost Schmidt was responsible carvings for the Sommerfeld for the technical setup of the House in Berlin and the design studio stage. Schmidt did not of a poster for the Bauhaus work at the Bauhaus Berlin. exhibition of 1923 in Weimar. He also developed a pantomime for In 1934, in collaboration with this event, which was performed Walter Gropius, Schmidt at the municipal theatre in Jena. designed the “non-iron metals” His involvement in theatre was section of the propaganda to lead in 1925 to his design for exhibition Deutsches Volk a mechanical stage. In 1925, – Deutsche Arbeit (German

people – German work). He opened a studio in Berlin in the same year and also worked as a draughtsman/illustrator of maps.

In 1935, he accepted a teaching position at the private art school Kunst und Werk (formerly the Reimann-Schule), directed

by Hugo Häring. However, he was soon prevented from practicing his profession due to his past affiliation with the Bauhaus. He subsequently worked as a typographer for the publishers Alfred Metzner Verlag and others. After the war, Max Taut appointed him as a professor at the Hochschule für bildende Künste (school of art) in Berlin where he took over the preliminary course for architects.

In 1946, he collaborated with other members of the Bauhaus on the design of the exhibition Berlin plant/Erster Bericht, the first exhibition on the city’s plans for reconstruction, held in the Berlin City Palace. In 1947/48, he received an offer from the USA Exhibition Center to design exhibitions. Prior to his death in 1948, he was working on another Bauhaus exhibition and the publication of a Bauhaus book.

Josef Müller-Brockmann Josef Müller-Brockmann was a Swiss graphic designer and teacher.

He studied architecture, design and history of art at both the University and Kunstgewerbeschule in Zurich.

In 1936 he opened his Zurich studio specialising in graphic design, exhibition design and photography. From 1951 he produced concert posters for the Tonhalle in Zurich. In 1958 he became a founding editor of New Graphic Design along with R.P. Lohse, C. Vivarelli, and H. Neuburg. MüllerBrockman was author of the 1961 publications The Graphic Artist and his Design Problems, Grid Systems in Graphic Design where he advocates use of the grid for page structure, and the

1971 publications History of the rethinking centuries of tradition Poster and A History of Visual that were forced to change due Communication. to the brutality of war and cruelty.

He is recognised for his simple designs and his clean use of typography, notably AkzidenzGrotesk, shapes and colours which inspires many graphic designers in the 21st century.

Müller-Brockmann was more than just a man who sought to form what is now labeled the Swiss School; Constructivism, De Still, Suprematism and the Bauhaus, all of which pushed his designs in a new direction When considering the time of that opened doors for creative his career, which included the expressions in graphic design, Second World War, the Cold influenced him. Among his peers War and the growing influence he is probably the most easily of a Europe on the mend from recognized when looking at that destruction and fear, he certainly period. influenced not only a design style that influenced designers on a global scale. It was a time of rebirth for many nations that lay in ruins, rebuilding and

“Order was always wishful thinking for me. For 60 years I have produced disorder in files, correspondence and books.

In my work, however, I have always aspired to a distinct arrangement of typographic and pictorial elements, the clear identification of priorities. The formal organization of the surface by means of the grid, a knowledge of the rules that govern legibility (line length, word and letter spacing and so on) and the meaningful use of color are among the tools a designer must master in order to complete his or her task in a rational and economic manner.”

Here are the first posters Brockmann created for Zurich Tonhalle. On them you can see the influence of Bauhaus design. Typefaces which are used on them are condensed, it is one of the essential characteristics of Bauhaus design. This tendency of these typefaces are well seen on works of Jan Tschichold.

layout After World War II, a number of graphic designers, including Max Bill, Emil Ruder, and Josef Müller-Brockmann, influenced by the modernist ideas of Jan Tschichold’s Die neue Typographie (The New Typography), began to question the relevance of the conventional page layout of the time. They began to devise a flexible system able to help

designers achieve coherency in organizing the page. The result was the modern typographic grid that became associated with the International Typographic Style. The seminal work on the subject, Grid systems in graphic design by Müller-Brockmann, helped propagate the use of the grid, first in Europe, and later in North America.

Cover of the feb 201 issue of HUCK magazine.

David Carson David Carson was born on September 8th, 1954 and is an American graphic designer, art director and surfer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun, in which he employed much of the typographic and layout style for which he is known. Carson was perhaps the most influential graphic designer of the 1990s.

In particular, his widely imitated aesthetic defined the so-called “grunge typography” era.

Carson, born in Texas in 1952, was raised in New York City and

has been said by Newsweek to have “changed the public face of graphic design” (DCD). He broke free from the modernist ideas of design and designed his pieces in chaotic, broken, disorderly fashions that really pull viewers in and ask them to look and touch.

But, just because his work may seem chaotic, doesn’t mean it actually is just pure chaos.

have been brought out if it were put onto the page in an orderly structural manner. By designing with type the way that he does, he has helped to bring this cultural movement about in a very strong and successful manner.

He has successfully directed commercials, and has made print ads for well known brands such as Nike, Levi Strauss & Co, Samsung and Quicksilver. His postmodernist style of distorting type brings emotion into the text that could not

“David’s work continues to be subjective and largely driven by intuition, with an emphasis on reading material before designing it” - DCD.

Posters for a sold out tsunami relief benefit event at Bowans Island, South Carolina.

When looking at David Carson’s work there is a coherence a very definite style running throughout his works. His expressive raw use of photography full of texture, colour, vibrance and excitement is masterfully balanced against cool, soft focused images creating visually rich contrast within the design is seductive to the viewer without over complicating the design.

Carson’s unconventional design aesthetic may be due to his lack of education in traditional art and design methods, perhaps enabling Carson to be freed from the constraints of traditional composition. This can again be seen in Carson’s layouts. Images are arranged sporadically seeming to be place completely at random relying on intuition to create a successful design. This world of chaos in layout is again tamed

by Carson’s heavy use of the horizontal composition holding his images to the page and creating a rigidity within his designs and in some cases framing images.

“It’s not about knowing all the gimmicks and photo tricks. If you haven’t got the eye, no program will give it to you.”

Carson was selected as “one of the top 50 creative people in America over the past 20 years�, by Creativity Magazine, NYC.2006

Ray Gun is run by founder David Carson. His work breaks modernist constraints, through experimental layout, typography and imagery. This cover has more structure than many of the other edition but still has a very post-modernist feel to it. The title of the magazine itself is only partially visible with the ‘G’ arranged back to front. The other text is partially obscured by the bar code as well as having two types of font layered on top of each other and slightly offset so they are both visible. The photograph also does not fit the page and elements stretched to fit the publication. As with a lot of post-modernist design, the publication has a very hand-made feel to it, emulating the collage effect seen in the other works I have researched.

Michael Place Michael C. Place studied Graphic Design at Newcastle College from 1988—1990 and makes no secret of the fact that he left early to follow his dream of designing record sleeves. Michael worked first with Trevor Jackson in London before moving back up North to work with influential graphics studio The Designers

Republic in Sheffield (tDR), where he worked for the best part of 9 years. Whilst there Michael produced some of the best-known & seminal works of tDR that, although always anonymous, became wellknown amongst followers of the studio. In 2000 Michael took a break from the design world and

went on a 10-month world trip, returning to set up Build in 2001.

Michael features in the 2007 film ‘Helvetica-A Documentary Film’, has spoken at numerous conferences worldwide, & has several times been a judge at the prestigious D&AD global awards. Michael is the Creative Director.

Emil Ruder Emil Ruder (1914–1970) was a Swiss typographer and graphic designer, who with Armin Hofmann joined the faculty of the Schule für Gestaltung Basel (Basel School of Design).

Verlag Arthur Niggli AG 5th edition published in 1989.

and became a basic text for graphic design and typography programs in Europe and North America.

In 1962 he helped to found the International Center for Ruder was a contributing writer the Typographic Arts (ICTA) in and editor for Typografische New York. The Swiss Style was Monatsblätter. Ruder published defined by the use of sans-serif a basic grammar of typography typefaces, and employed a page titled Emil Ruder: Typopgraphy. grid for structure, producing The text was published in symmetrical layouts.

German, English and French, by Swiss publisher Arthur Niggli in In 1948 Ruder met the artist1967. The book helped spread printer Armin Hofmann. Ruder and propagate the Swiss Style, and Hoffman began a long period

of collaboration. Their teaching achieved an international reputation by the mid-1950s.

By the mid-1960s their courses were maintaining lengthy waiting lists.

Armin Hofmann

Armin Hofmann was one of the pioneers of the International Typographic Style, a new graphic design style that emerged in Switzerland in the 1950s to become the predominant graphic style in the world by the 1970s. Ideally suited to the expanding global postwar marketplace, the style was refined at two design schools in Switzerland, one in Basel under the leadership of Armin Hofmann and Emil Ruder, and the other in Zßrich led by Joseph Muller-Brockmann. Hofmann’s work with the Basel school is characterized by stark black-and-white photography, typographic restraint, and a keen awareness of graphic space.

His work is enormously varied, consisting of posters, stage design, logos, typographic work, and threedimensional designs.

This piece to the left displays all the fundamental modernist design - structure, grids, information, uniformity, geometry, use of negative space and layout.

The images are aligned in a grid, with the text information also being aligned into columns. The information and shapes are emphasized through the layout and specifically the use of negative space, drawing focus to certain elements.

Here is another major part of modernist design – photography. The poster’s layout is very structured and simple. The text fits well with the photograph, neither is detracting from the other and the hierarchy highlights the most important information.

This shows the elemental features of modernist design. The layout is very structured, use of negative space focuses on the information, the hierarchy illustrates the most important elements within the design and again the typeface is sans serif.

Neville Brody

Neville Brody was born on the 23rd April, 1957 informed my idea of what a magazine should in London and is an English graphic designer, be – and the power of a great cover. The cover typographer and art director. that Neville has created for us encapsulates the spirit, dynamism and energy of the V&A’s Neville Brody is an alumnus of the London Postmodernism exhibition, but succeeds in College of Printing and Hornsey College of being what Postmodern design, famously, Art, and is known for his work on The Face rarely is – beautiful, balanced and appropriate.” magazine (1981–1986) and Arena magazine - Editor in Chief, Thomas Phongsathorn (1987–1990), as well as for designing record covers for artists such as Cabaret Voltaire On his front cover and the postmodernist and Depeche Mode. He created the company movement in general Brody notes: Research Studios in 1994 and is a founding member of Fontworks. He is the new Head of “For me, Post Modernism felt like a kind of the Communication Art & Design department facade built to cover over the cracks of a divided at the Royal College of Art. world, a surface of plucked effects and stylistic devices emptied of meaning, an extrusion of Brody has designed the front cover of the V&A hollow traces and flat outlines forcing 2D into Magazine dedicated to its new Postmodernism apparent depth. I was never a Post Modernist, exhibition. rather a Modernist exploring humanist lines of enquiry in the collapsing world behind a wall of “Neville Brody is a designer whose decoration.” extraordinary body of work has significantly

Designed type­face named “New Deal” for the Michael Mann film “Pub­lic Ene­mies”, star­ring Johnny Depp and Chris­t­ian Bale.

The type­face is inspired by the 1930’s era typog­ra­phy but with a mod­ern edge and is being used for the onesheet and film trailer.

Studio Dumbar Studio Dumbar’s history began in 1977 when Gert Dumbar founded the company in The Hague.

was a youth movement expressed through comics and collage. Punk was the child of Psychedelia ten years earlier. Punk started in English Studio Dunbar in Holland broke new music scene (Sex Pistols) and spread ground in what was acceptable, lead to major U.S. music cities like New by designers to America who had York, LA and Seattle. The “kidnapper studied in Switzerland in the 1960s note” look and comic books were and 70s and pushed the envelope among its trademarks. Swiss Punk of legibility. This in turn created very became New Wave, which was more eclectic designs of 20s blended with commercialized than Punk. American computer and high-tech looks with a Post-Modern reflected an architectural lot of kinetic energy. American Punk influence in graphic design.

Jamie Reid was born in 1947 and is an English artist and anarchist with connections to the Situationists. His work, featuring letters cut from newspaper headlines in the style of a ransom note, came close to defining the image of punk rock, particularly in the UK. His best known works include the Sex Pistols album Never Mind the Bollocks, and Here’s the Sex Pistols.

Reid’s design for the Sex Pistols’ “Anarchy in the U.K.” poster—a ripped and safety-pinned Union Flag—is regarded as the pivotal work in establishing a distinctive punk visual aesthetic.

This work is contrasting the regulations and limitations of modernism. Although more legible than some postmodern designs, there is no formation or structure to the work. The text is positioned at odd and different angles to each other and there are no clean-cut lines or edges.

Jamie Reid

Human Empire

This piece of post-modernist graphic design is an album sleeve designed by Human Empire. Elements that are common within post-modernist design. There is no structure to the image, everything is seemingly placed where it fits and there is no grid format as nothing is aligned. The design has a collage feel to it created through the use of various different processes and mediums all combined to produce the album sleeve.

Art Nouveau

Art Nouveau is an international philosophy and style of art, architecture and applied art,especially the decorative arts that were most popular during 1890– 1910.

The name “Art Nouveau” is French for “new art”. It is known also as Modernisme in Cataloni, with its most notable contributions by the architect Antoni Gaudí. A reaction to academic art of the 19th century, it was inspired by natural forms and structures, not only in flowers and plants but also in curved lines.

Architects tried to harmonize with the natural environment. It is also considered a philosophy of design of furniture, which was designed according to the whole building and made part of ordinary life.

Cubism Cubism is an early 20th-century avant-garde art movement pioneered by Georges Braque and Pablo Picasso, and later joined by Juan Gris, Jean Metzinger, Albert Gleizes, Robert Delaunay, Henri Le Fauconnier, and Fernand LĂŠger, that revolutionized European painting and sculpture, and inspired related movements in music, literature and architecture.

Cubism has been considered the most influential art movement of the 20th century. The term is broadly used in association with a wide variety of art produced in Paris and Puteaux during the 1910s to the 1920s. Variants such as Futurism and Constructivism developed in other countries.

Constructivism Suprematism Constructivism was an artistic and architectural philosophy that originated in Russia beginning in 1919, which was a rejection of the idea of autonomous art. The movement was in favour of art as a practice for social purposes.

Suprematism was an art movement, focused on basic geometric forms, such as circles, squares, lines, and rectangles, painted in a limited range of colors. It was founded by Kazimir Malevich in Russia, in 1915.

The term suprematism refers to an art based upon “the supremacy of Constructivism had a great effect pure artistic feeling� rather than on on modern art movements of the visual depiction of objects.

20th century, influencing major trends such as Bauhaus and the De Kasimir Malevich originated Stijl movement. Its influence was Suprematism when he was an pervasive, with major impacts upon established painter having exhibited architecture, graphic and industrial with cubo-futurist works. The design, theatre, film, dance, fashion proliferation of new artistic forms and to some extent music. in painting, poetry and theatre as well as a revival of interest in the traditional folk art of Russia provided a rich environment in which a Modernist culture was born.

Dadaism Dada was a word, a rallying symbol, an intentionally derisory anti-label.

As a provocative slogan it wrongfooted the critics, who habitually pinned pejorative labels on new tendencies, such as Cubism. The tone was set: the Dadaists were not aiming to win over the critics, but to mock them.

Futurism

Futurism was an artistic and social movement that originated in Italy in the early 20th century. It emphasized and glorified themes associated with contemporary concepts of the future, including speed, technology, youth and violence, and objects such as the car, the airplane and the industrial city. It was largely an Italian phenomenon, though there Emerging in 1996 from the melting were parallel movements in Russia, pot of abstract painting and avant- England and elsewhere. garde poetry, Dada was a crisis in art, a leap outside the ranks of the The Futurists practiced in every “isms”, a complete insurrection. medium of art, including painting, Reinventing the mechanisms of sculpture, ceramics, graphic creation and thought, a group of design, industrial design, interior young artist fundamentally changed design, urban design, theatre, film, the world’s conception of art. The fashion, textiles, literature, music, incandescence and integrity of this architecture and even gastronomy. individualist revolt were to become the yardstick for all avent-garde art Important works include Marinetti’s in the future. (DADA: The Revolt Of Manifesto of Futurism, as well as Art - Marc Dachy) Boccioni’s sculpture.

Surrealism Surrealism is a cultural movement that began in the early 1920s, and is best known for its visual artworks and writings. The aim was to ‘resolve the previously contradictory conditions of dream and reality.

Artists painted unnerving, illogical scenes with photographic precision, created strange creatures from everyday objects and developed painting techniques that allowed the unconscious to express itself.

Leader André Breton was explicit in his assertion that Surrealism was above all a revolutionary movement.

Surrealism developed out of the Dada activities during World War I and the most important center of the movement was Paris. From the 1920s onward, the movement spread around the globe, eventually affecting the visual arts, literature, film, and music of many countries and languages, as well as political Futurism influenced art movements thought and practice, philosophy, such as Art Deco, Constructivism, and social theory.

Surrealism, Dada.

MANIFESTO OF FUTURISM F. T. Marinetti, 1909

1.We want to sing the love of danger, the habit of energy and rashness.

2.The

essential

elements

of

our

poetry

will

be

courage,

audacity

and

revolt.

3.Literature has up to now magnified pensive immobility, ecstasy and slumber. We want to exalt movements of aggression, feverish sleeplessness, the double march, the perilous leap, the slap and the blow with the fist.

4.We declare that the splendor of the world has been enriched by a new beauty: the beauty of speed.

A racing automobile with its bonnet adorned with great tubes like serpents with explosive breath ... a roaring motor car which seems to run on machine-gun fire, is more beautiful than the Victory of Samothrace.

5.We want to sing the man at the wheel, the ideal axis of which crosses the earth, itself hurled along its orbit.

6.The poet must spend himself with warmth, glamour and prodigality to increase the enthusiastic fervor of the primordial elements.

7.Beauty exists only in struggle. There is no masterpiece that has not an aggressive character. Poetry must be a violent assault on the forces of the unknown, to force them to bow before man.

8.We are on the extreme promontory of the centuries! What is the use of looking behind at the moment when we must open the mysterious shutters of the impossible? Time and Space died yesterday. We are already living in the absolute, since we have already created eternal, omnipresent speed.

9.We want to glorify war — the only cure for the world — militarism, patriotism, the destructive gesture of the anarchists, the beautiful ideas which kill, and contempt for woman.

10.We want to demolish museums and libraries, fight morality, feminism and all opportunist and utilitarian cowardice.

11.We will sing of the great crowds agitated by work, pleasure and revolt; the multi-colored and polyphonic surf of revolutions in modern capitals: the nocturnal vibration of the arsenals and the workshops beneath their violent electric moons: the gluttonous railway stations devouring smoking serpents; factories suspended from the clouds by the thread of their smoke; bridges with the leap of gymnasts flung across the diabolic cutlery of sunny rivers: adventurous steamers sniffing the horizon; great-breasted locomotives, puffing on the rails like enormous steel horses with long tubes for bridle, and the gliding flight of aeroplanes whose propeller sounds like the flapping of a flag and the applause of enthusiastic crowds.

the grid system Grid systems bring visual structure and balance to site design. As a tool grids are useful for organizing and presenting information. Used properly, they can enhance the user experience by creating predictable patterns for users to follow. From designer’s point of view they allow for an organized methodology for planning systematic layouts.

designers can learn about grid systems, the golden ratio and baseline grids.

Evolution of the modern grid;

After World War II, a number of graphic designers, including Max Bill, Emil Ruder, and Josef Müller-Brockmann, influenced by the modernist ideas of Jan Tschichold’s Die neue Typographie (The Made popular by the International New Typography), began to Typographic Style movement question the relevance of the and pioneered by legends like conventional page layout of Josef Müller-Brockmann and the time. They began to devise Wim Crouwel, the grid is the a flexible system able to help foundation of any solid design. designers achieve coherency in The Grid System is an ever- organizing the page. The result growing resource where graphic was the modern typographic grid

that became associated with the International Typographic Style. The seminal work on the subject, Grid systems in graphic design by Müller-Brockmann, helped propagate the use of the grid, first in Europe, and later in North America.

“The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style.

But one must learn how to use the grid; it is an art that requires practice.” - Josef MüllerBrockmann

city modern

City Modern, Dwell magazine. New York magazine, 2012.

Logotype, custom typeface and original templates for City Modern City Modern is a series of events, interviews and house tours celebrating New York architecture and design, hosted by the editors of Dwell and New York magazines

Whilst browsing through a great website called non-format, I found a great set of front covers for City Modern along with its template to see how the magazine cover had been formed. All the covers are examples for the October 2012 issue, and as you can see they all have almost the same layout style.

I found it interesting seeing how they had processed this layout, seeing the template really helped me understand how they designed them around the same grid.

The masthead along with the information beneath all stays in the same place throughout all the

covers, along with the placing of the photograph and the date. This is shown that they stay in the same place on the template. The template shows that the only thing they want moving around is the stamp, and with that it’s only in two places, the bottom of the cover or the left of it.

The template is simple and easy to follow, and gives way with where the stamp compliments the photograph well.

1980’s “The Face” Neville Brody From 1981 to 1986 Neville Brody was art director of the magazine “The Face”, for which he designed a distinctive typographical appearance that inspired magazine designers and other designers worldwide.

While the art director for “The Face” Magazine, he created some of the most memorable covers, many of which inspired other designers working on magazines internationally. His work for The Face put an emphasis on striking photography, the impact of simplicity, and occasionally jarring juxtapositions of text and imagery.

grid formats

The Face in March, 1982. Design and layout by Neville Brody.

2002 “The Face”

espn magazine

ESPN The Magazine is a bi-weekly (once every two weeks) sports magazine published by the ESPN sports network in Bristol, Connecticut in the United States. The first issue was published on March 11, 1998.

Here is an example of a logo staying in the same position on each cover for ever issue. Most of the time ESPN have part of the logo covered up with their large scaled images centered in the magazine, making that their main focal point. Covering up of a masthead can happen and work well only when the logo is well known and established.

Here’s just a small selection of the beautiful, unique layouts used in the ESPN magazine.

logo/masthead

Both GQ and Rolling Stones have had the same logo for years and have kept it in the same position.

existing mastheads

masthead experimentations

New Graphic Design New Graphic Design

NEW

GRAPHIC D E S I G N

new NEW

GRAPHIC D E S I G N

graphic d e s i g n

new

graphic d e s i g n

NEW GRAPHICDESIGN NEW GRAPHICDESIGN NEW

GRAPHICDESIGN

NEW

GRAPHICDESIGN

NNEWEW GRAPHIC GRAPHICDESIGN DESIGN

new new graphic graphic

design design

NNEWEW GRAPHIC GRAPHICDESIGN DESIGN

new new graphic graphic design design

new new graphic graphic

design design

new graphic design

new graphic d

design design

ngd ngd ngdngd new graphic design new graphic design

new graphic design new graphic design

newgraphicdesign newgraphicdesign newgraphicdesign newgraphicdesign newgraphicdesign newgraphicdesign newgraphicdesign newgraphicdesign newgraphicdesign newgraphicdesign newgraphicdesign newgraphicdesign

gd gd ngd graphic ngd sign

c design

new graphic design new graphic design

new newgraphic newgraphic graphic c design design

design

new

n n grap

ngd

newgraphic newgraphic

design design

n new grap ne graphic design new des graph graphic design desig

gr

de

ne

ap

sig

n

w

hic

ne w gr ap hic de sig new n c i h p a gr n g i s de

gr

de

ne

ap

sig

n

w

hic

ne w gr ap hic de sig n new c i h p gra n g i s e d

NEWGRAPHICDESIGN. NEWGRAPHICDESIGN. NEWGRAPHICDESIGN.

NGD NGD

NGD

GRAPHICDESIGN NEW GRAPHIC DESIGN NEW NEW GRAPHIC DESIGN

NEW GRAPHIC GRAPHIC DESIGN NEW DESIGN

NEW GRAPHIC DESIGN

NEW GRAPHIC DESIGN. NEW GRAPHIC DESIGN. NEW GRAPHIC DESIGN. NEW GRAPHIC DESIGN. NEW GRAPHIC DESIGN. NEW GRAPHIC DESIGN.

NEW GRAPHIC DESIGN. NEW GRAPHIC DESIGN. NEW GRAPHIC DESIGN. NEW GRAPHIC DESIGN. NEW GRAPHIC DESIGN. NEW GRAPHIC DESIGN.

NEW GRAPHIC DESIGN

Experimenting with different mastheads on different kinds of covers. (Busy covers, covers with negative space, etc)

NEW GRAPHIC DESIGN.

Form Follows Function An exploration of Modernism and Post Modernism

24th April 2013 Issue 1

Form Follows Function

An exploration of Modernism and Post Modernism

24th April 2013 Issue 1

Form Follows Function

An exploration of Modernism and Post Modernism

24th April 2013 Issue 1

Form Follows Function

An exploration of Modernism and Post Modernism

Issue 1 24th April 2013

Form Follows Function

An exploration of Modernism and Post Modernism

Issue 1 24th April 2013

Form Follows Function

An exploration of Modernism and

Post Modernism

Issue 1 24th April 2013

Form Follows Function

An exploration of Modernism and Post Modernism 24th April 2013 Issue 1

Form Follows Function

An exploration of Modernism and Post Modernism 24th April 2013 Issue 1

Form Follows Function

An explortation of

modernism and

post modernism

Issue 1 24th April 2013

NGD CONTENTS Form Follows Function

An exploration of Modernism and Post modernism

04/ Artist Typeface 06/ Manifesto 08/ Photography

Contents 04

Photography Influenced by Michael Betts

06

Photography

by L谩szl贸 Moholy-Nagy

08

Manifesto

by Georgia Stubbs

10

Book Review on Bauhaus 1919-1933

12

Typeface Influenced by Wassily

Wassilyevich Kandinsky

p

h

o

t

o

g

r

a

Inf l ue nced by Mich ael Betts

p

h

y

NGD//FFF/04

Form follows function is a principle associated with modern architecture and industrial design in the 20th century. The principle is that the shape of a building or object should be primarily based upon its intended function or purpose.

Michael Betts is an extremely contemporary photography, shooting modern buildings at abstract albums.

As a fan of his for some time now, I decided to go out and shoot some photographs influenced by him.

wanted to be using, which were camera height and pattern. Although I was in fact shooting modern architecture, I wasn’t shooting whole buildings. I shot the most unique part of the buildings I could find, creating the abstractness.

and camera angles, keeping them aesthetically pleasing.

I thoroughly enjoyed shooting a set of photographs influenced by him, showing modern architecture in it’s most abstract form today. I especially enjoyed the freedom to explore a lot In order for my images to stay of areas. abstract to the viewers eye, I shot clear skies with no clouds. One rule I had in these shots were to keep the sky blue, as I didn’t want to create overly edited, fake looking photographs. I kept the sky, which in most photographs is used for negative space, bright and bold.

Betts explores abstract images through unusual buildings and negative space. Whilst taking the photographs, I always kept in mind Throughout my photographs, there’s the compositional techniques I dynamic lines, patterns, highlights

Abstract photgrams by László Moholy-Nagy

“ It is not the person ignorant of writing but

the one ignorant of photography who will be the illiterate of the future.

Moholy-Nagy was born in Bácsborsód to a JewishHungarian family. He was a Hungarian painter and photographer as well as professor in the Bauhaus school. He was highly influenced by constructivism and a strong advocate of the integration of technology and industry into the arts.

he became proficient and innovative in the fields of photography, typography, sculpture, painting, printmaking, and industrial design. One of his main focuses was photography. He coined the term “the New Vision” for his belief that photography could create a whole new way of seeing the outside world that the human eye could not. His theory of In 1923, Moholy-Nagy began as an instructor art and teaching is summed up in the book The at the foundation course at the Bauhaus. This New Vision, from Material to Architecture. He effectively marked the end of the school’s experimented with the photographic process of expressionistic leanings and moved it closer exposing light sensitive paper with objects overlain towards its original aims as a school of design on top of it, called photogram. While studying at and industrial integration. The Bauhaus became the Bauhaus, Moholy’s teaching in diverse media known for the versatility of its artists, and Moholy- — including painting, sculpture, photography, Nagy was no exception. Throughout his career, photomontage and metal.

NGD//FFF/06

manifesto photos

Here’s an example of the kind of photographs I could use when laying out my manifesto. As my manifesto is personal to me, yet could still relate to other people, I have tried to chose photographs that are neutral in way. These images show the world and life in general, and my manifesto is about that to a certain degree.

I also believe these photographs are all aesthetically pleasing, and just overall pleasant to look at.

(The Disney photograph and baseball one for sports relate to me, personally so perhaps they wouldn’t be the best to use if I want it to be a manifesto relating to anyone.)

i n a m

Travel. I urge you to travel when you can. Visit that place you’ve always wanted to, go back to where you’ve had all your best childhood memories. There’s a huge world out there that is too beautiful not to see, and there’s so much inspiration.

“Travel is the only thing you buy that makes you richer.”

Take photographs. Carry your camera everywhere with you, and shoot whatever interests you.

Once it’s gone, it’s gone. Your best photograph has most likely not been captured yet.

Stay inspired. Inspiration is everywhere. Maybe you will see it in the street, maybe it will come from the ones you love, or maybe even on some cliche teens blog.

But please stay inspired.

Take a break. Doing something you love too much will always feel like it’s turned into a chore. How many times have you listened to your favourite song on repeat? After a while it’s just not the same, but then it comes on your ipod one day and you remember how much you loved it. And you’re back to square one. It’s okay to take a break from something you love. In fact, it makes you appreciate it even more.

Laugh. Every. single. day. Be happy and don’t take life too serious.

“I urge you to please notice when you are happy, and exclaim or murmur or think at some point, ‘If this isn’t nice, I don’t know what is.’

- Kurt Vonnegut Keep trying. If you’re not good at something, keep practicing until you are.

Commit. Do everything with the intention of finishing it.

Don’t force things. If it’s not working, it’s not working. If you’ve tried and experimented and you still don’t like it, stop.

Be adventuress. Break the rules for once. Stop being so scared of not staying inside the lines. What’s the worst that could happen? Try something new. When you leave your comfort zone, that’s when things start to get interesting.

“If you always do what you’ve always done, then you’ll always get what you always got.” - Tony Dinozzo (NCIS) Stop procrastinating.Where’s that ever got anyone? Stick to your word.

Plan. Stay Organised. Delegate.

NGD//FFF/08

o t s e f

You are your own critique. Stop being so hard on yourself. It’s ok to be a perfectionist, but step away once in a while and look at the big picture and focus on what can be done, not what can’t be.

those who get up and work their asses off.

Stop worrying. Please stop over analysing situations, worrying about every last detail. Can you remember what you were worrying Strive. Strive to be better than about a year ago today? No. everyone else.

That’s what character is about, it’s in the try.

Be passionate. Be passionate about everything you do, whether Play. Life is not just about getting it’s cheering on your team, or in old and having a successful career your work. If you’re not, what’s the and doing the same thing day in point? day out. Have fun. Go to Disney World, play the sport you love…do Do good work. Always be proud of something fun that you really enjoy the work you’ve developed and be as often as you can. able to say you’ve done the best you could possibly do.

You aren’t your job. It’s okay to enjoy other things.

Don’t ever let someone tell you to ‘grow up.’

Don’t wait. Good things don’t come to those who wait, they come to “Too many people grow up. That’s

the real trouble with the world, too many people grow up.” - Walt Disney Simplicity is key. I really do agree with the term ‘less is more.’ Abram Games theory of ‘maximum meanings, minimum.’ is true. You don’t always have to fill something for it to be effective. Take away the meaningless for the meaningful.

Be polite. Always be polite to anyone you meet. Wether it be a stranger or one of your customers at work. Be clear whilst you’re talking and don’t be afraid to say no.

Be creative. Be unique. Be yourself.

Enjoy life.

And remember, in the words of Coach Taylor...

Travel. I urge you to travel when you can. Visit that place you’ve always wanted to, go back to where you’ve had all your best childhood memories.

There’s a huge world out there that is too beautiful not to see, and there’s so much inspiration.

“Travel is the only thing you buy that makes you richer.”

Take photographs. Carry your camera everywhere with you, and shoot whatever interests you.

Once it’s gone, it’s gone.

Your best photograph has most likely not been captured yet.

Stay inspired. Inspiration

m

a

is everywhere. Maybe you will see it in the street, maybe it will come from the ones you love, or maybe even on some cliche teens blog. But please stay inspired.

Laugh. Every. Single.

Day. Be happy and don’t take life too serious.

“I urge you to please notice when you are happy, and exclaim or murmur or think at some point, ‘If this isn’t nice, I don’t know what is.’ - Kurt Vonnegut

Take a break. Doing something you love too much will always feel like it’s turned into a chore. How many times have you listened to your favourite song on repeat?

After a while it’s just not the same, but then it comes on your ipod one day and you remember how much you loved it.

And you’re back to square one. It’s okay to take a break from something you love. In fact, it makes you appreciate it even more.

n

i

Keep trying. If you’re not good at something, keep practicing until you are.

Commit. Do everything with the intention of finishing it.

Don’t force things. If it’s not working, it’s not working. If you’ve tried and experimented and you still don’t like it, stop.

f

e

By Georgia Stubbs

s

Be adventuress. Break the rules for once. Stop being so scared of not staying inside the lines. What’s the worst that could happen?

Try something new. When you leave your comfort zone, that’s when things start to get interesting.

“If you always do what you’ve always done, then you’ll always get what you always got.” - Tony Dinozzo (NCIS) Stop procrastinating.

Where’s that ever got anyone? Stick to your word. Plan. Stay Organised. Delegate.

You are your own critique.

Stop being so hard on yourself. It’s ok to be a

t

o

NGD//FFF/08

perfectionist, but step away once in a while and look at the big picture and focus on what can be done, not what can’t be.

Strive. Strive to be better than everyone else.

That’s what character is about, it’s in the try.

Play. Life is not just about getting old and having a successful career and doing the same thing day in day out. Have fun. Go to Disney World, play the sport you love…do something fun that you really enjoy as often as you can.

You aren’t your job. It’s okay to enjoy other things.

Don’t wait. Good things

don’t come to those who wait, they come to those who get up and work their asses off.

you could possibly do.

Stop worrying. Please stop over analysing situations, worrying about every last detail. Can you remember what you were worrying about a year ago today? No.

“Too many people grow up. That’s the real trouble with the world, too many people grow up.” - Walt Disney

Be passionate.

Be passionate about everything you do, whether it’s cheering on your team, or in your work. If you’re not, what’s the point?

Do good work. Always be proud of the work you’ve developed and be able to say you’ve done the best

Don’t ever let someone tell you to ‘grow up.’

Simplicity is key. I really do agree with the term ‘less is more.’ Abram Games theory of ‘maximum meanings, minimum.’ is true. You don’t always have to fill something for it to be effective. Take away the meaningless for the meaningful.

Be polite. Always be polite to anyone you meet.

Whether it be a stranger

or one of your customers at work. Be clear whilst you’re talking and don’t be afraid to say no.

Be creative. Be unique.

Be yourself.

Enjoy life.

And remember, in the words of Coach Taylor,

“Clear eyes, full heart’s, can’t lose.”

Travel. I urge you to travel when you can. Visit that place you’ve always wanted to, go back to where you’ve had all your best childhood memories. There’s a huge world out there that is too beautiful not to see, and there’s so much inspiration.

“Travel is the only thing you buy that makes you richer.”

Take photographs. Carry your camera everywhere with you, and shoot whatever interests you.

Once it’s gone, it’s gone. Your best photograph has most likely not been captured yet.

Stay inspired. Inspiration is everywhere. Maybe you will see it in the street, maybe it will come from the ones you love, or maybe even on some cliche teens blog.

But please stay inspired.

m

a

n

Take a break. Doing something you love too much will always feel like it’s turned into a chore. How many times have you listened to your favourite song on repeat? After a while it’s just not the same, but then it comes on your ipod one day and you remember how much you loved it. And you’re back to square one. It’s okay to take a break from something you love. In fact, it makes you appreciate it even more.

Laugh. Every. single. day. Be happy and don’t take life too serious.

“I urge you to please notice when you are happy, and exclaim or murmur or think at some point, ‘If this isn’t nice, I don’t know what is.’

- Kurt Vonnegut Keep trying. If you’re not good at something, keep practicing until

i

f

e

By Georgia Stubbs

you are.

Commit. Do everything with the intention of finishing it.

Don’t force things. If it’s not working, it’s not working. If you’ve tried and experimented and you still don’t like it, stop.

Be adventuress. Break the rules for once. Stop being so scared of not staying inside the lines. What’s the worst that could happen? Try something new. When you leave your comfort zone, that’s when things start to get interesting.

“If you always do what you’ve always done, then you’ll always get what you always got.” - Tony Dinozzo (NCIS) Stop procrastinating. Where’s that

s

t

o

NGD//FFF/08

ever got anyone? Stick to your word.

Plan. Stay Organised. Delegate.

You are your own critique. Stop being so hard on yourself. It’s ok to be a perfectionist, but step away once in a while and look at the big picture and focus on what can be done, not what can’t be.

Strive. Strive to be better than everyone else.

That’s what character is about, it’s in the try.

Play. Life is not just about getting old and having a successful career and doing the same thing day in day out. Have fun. Go to Disney World, play the sport you love…do something fun that you really enjoy as often as you can.

You aren’t your job. It’s okay to enjoy other things.

clear

eyes

Don’t wait. Good things don’t come to those who wait, they come to those who get up and work their asses off.

“Too many people grow up. That’s the real trouble with the world, too many people grow up.” - Walt Disney

Stop worrying. Please stop over analysing situations, worrying about every last detail. Can you remember what you were worrying about a year ago today? No.

Simplicity is key. I really do agree with the term ‘less is more.’ Abram Games theory of ‘maximum meanings, minimum.’ is true. You don’t always have to fill something for it to be effective. Take away the meaningless for the meaningful.

Be passionate. Be passionate about everything you do, whether it’s cheering on your team, or in your work. If you’re not, what’s the point?

Do good work. Always be proud of the work you’ve developed and be able to say you’ve done the best you could possibly do.

Don’t ever let someone tell you to ‘grow up.’

full

hearts

Be polite. Always be polite to anyone you meet. Wether it be a stranger or one of your customers at work. Be clear whilst you’re talking and don’t be afraid to say no.

Be creative. Be unique. Be yourself.

Enjoy life.

And remember, in the words of Coach Taylor...

can’t

lose

Travel. I urge you to travel when you can. Visit that place you’ve always wanted to, go back to where you’ve had all your best childhood memories. There’s a huge world out there that is too beautiful not to see, and there’s so much inspiration.

“Travel is the only thing you buy that makes you richer.”

Take photographs. Carry your camera everywhere with you, and shoot whatever interests you.

Once it’s gone, it’s gone. Your best photograph has most likely not been captured yet.

Stay inspired. Inspiration is everywhere. Maybe you will see it in the street, maybe it will come from the ones you love, or maybe even on some cliche teens blog.

But please stay inspired.

m

a

n

Take a break. Doing something you love too much will always feel like it’s turned into a chore. How many times have you listened to your favourite song on repeat? After a while it’s just not the same, but then it comes on your ipod one day and you remember how much you loved it. And you’re back to square one. It’s okay to take a break from something you love. In fact, it makes you appreciate it even more.

Laugh. Every. single. day. Be happy and don’t take life too serious.

“I urge you to please notice when you are happy, and exclaim or murmur or think at some point, ‘If this isn’t nice, I don’t know what is.’

- Kurt Vonnegut Keep trying. If you’re not good at something, keep practicing until

i

f

e

By Georgia Stubbs

you are.

Commit. Do everything with the intention of finishing it.

Don’t force things. If it’s not working, it’s not working. If you’ve tried and experimented and you still don’t like it, stop.

Be adventuress. Break the rules for once. Stop being so scared of not staying inside the lines. What’s the worst that could happen? Try something new. When you leave your comfort zone, that’s when things start to get interesting.

“If you always do what you’ve always done, then you’ll always get what you always got.” - Tony Dinozzo (NCIS) Stop procrastinating. Where’s that

s

t

o

NGD//FFF/08

ever got anyone? Stick to your word.

Plan. Stay Organised. Delegate.

You are your own critique. Stop being so hard on yourself. It’s ok to be a perfectionist, but step away once in a while and look at the big picture and focus on what can be done, not what can’t be.

Strive. Strive to be better than everyone else.

That’s what character is about, it’s in the try.

Play. Life is not just about getting old and having a successful career and doing the same thing day in day out. Have fun. Go to Disney World, play the sport you love…do something fun that you really enjoy as often as you can.

You aren’t your job. It’s okay to enjoy other things.

Don’t wait. Good things don’t come to those who wait, they come to those who get up and work their asses off.

“Too many people grow up. That’s the real trouble with the world, too many people grow up.” - Walt Disney

Stop worrying. Please stop over analysing situations, worrying about every last detail. Can you remember what you were worrying about a year ago today? No.

Simplicity is key. I really do agree with the term ‘less is more.’ Abram Games theory of ‘maximum meanings, minimum.’ is true. You don’t always have to fill something for it to be effective. Take away the meaningless for the meaningful.

Be passionate. Be passionate about everything you do, whether it’s cheering on your team, or in your work. If you’re not, what’s the point?

Do good work. Always be proud of the work you’ve developed and be able to say you’ve done the best you could possibly do.

Don’t ever let someone tell you to ‘grow up.’

Be polite. Always be polite to anyone you meet. Wether it be a stranger or one of your customers at work. Be clear whilst you’re talking and don’t be afraid to say no.

Be creative. Be unique. Be yourself.

Enjoy life.

And remember, in the words of Coach Taylor...

clear eyes, full hearts, can’t lose.

Travel. I urge you to travel when you can. Visit that place you’ve always wanted to, go back to where you’ve had all your best childhood memories. There’s a huge world out there that is too beautiful not to see, and there’s so much inspiration.

“Travel is the only thing you buy that makes you richer.”

Take photographs. Carry your camera everywhere with you, and shoot whatever interests you.

Once it’s gone, it’s gone. Your best photograph has most likely not been captured yet.

Stay inspired. Inspiration is everywhere. Maybe you will see it in the street, maybe it will come from the ones you love, or maybe even on some cliche teens blog.

But please stay inspired.

Take a break. Doing something you love too much will always feel like it’s turned into a chore. How many times have you listened to your favourite song on repeat? After a while it’s just not the same, but then it comes on your ipod one day and you remember how much you loved it. And you’re back to square one. It’s okay to take a break from something you love. In fact, it makes you appreciate it even more.

Laugh. Every. single. day. Be happy and don’t take life too serious.

Delegate.

“I urge you to please notice when you are happy, and exclaim or murmur or think at some point, ‘If this isn’t nice, I don’t know what is.’

- Kurt Vonnegut

You are your own critique. Stop being so hard on yourself. It’s ok to be a perfectionist, but step away once in a while and look at the big picture and focus on what can be done, not what can’t be.

Keep trying. If you’re not good at something, keep practicing until you are.

Strive. Strive to be better than everyone else.

That’s what character is about, it’s in the try.

Commit. Do everything with the intention of finishing it.

Play. Life is not just about getting old and having a successful career and doing the same thing day in day out. Have fun. Go to Disney World, play the sport you love…do something fun that you really enjoy as often as you can.

Don’t force things. If it’s not working, it’s not working. If you’ve tried and experimented and you still don’t like it, stop.

Be adventuress. Break the rules for once. Stop being so scared of not staying inside the lines. What’s the worst that could happen? Try something new. When you leave your comfort zone, that’s when things start to get interesting.

You aren’t your job. It’s okay to enjoy other things.

“If you always do what you’ve always done, then you’ll always get what you always got.” - Tony Dinozzo (NCIS)

Stop worrying. Please stop over analysing situations, worrying about every last detail. Can you remember what you were worrying about a year ago today? No.

Stop procrastinating. Where’s that ever got anyone? Stick to your word. Plan. Stay Organised.

Don’t wait. Good things don’t come to those who wait, they come to those who get up and work their asses off.

Be passionate. Be passionate about everything you do, whether

it’s cheering on your team, or in your work. If you’re not, what’s the point?

Do good work. Always be proud of the work you’ve developed and be able to say you’ve done the best you could possibly do.

Don’t ever let someone tell you to ‘grow up.’

“Too many people grow up. That’s the real trouble with the world, too many people grow up.” - Walt Disney Simplicity is key. I really do agree with the term ‘less is more.’ Abram Games theory of ‘maximum meanings, minimum.’ is true. You don’t always have to fill something for it to be effective. Take away the meaningless for the meaningful.

Be polite. Always be polite to anyone you meet. Wether it be a stranger or one of your customers at work. Be clear whilst you’re talking and don’t be afraid to say no.

Be creative. Be unique. Be yourself.

Enjoy life.

And remember, in the words of Coach Taylor...

m

a

n

clear eyes, full hearts, can’t lose. i

f

e

By Georgia Stubbs

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t

NGD//FFF/08

o

Bauhaus 1919-1933 Book Review

Bauhaus was one of the most important movements in designhistory. Magdalena Drosta describes the ideas, the people, the work and the spirit of the Bauhaus. The best thing: It is never boring. The book does not only concentrate on the art taught at the Bauahaus but also describes its political problems. While this book offers an excellent collection Bauhaus inspired works - from architecture to practical objects, it traces the history and the development of the Bauhaus comprehensively as well.

The start of the book explains the historical origins of the Bauhaus that are traced right back into the 19th century, beginning with the tragic consequences of the Industrial Revolution for living conditions and manufactured products of the artisan and working class, first in England and later in Germany.

As I progressed through the book, I was drawn to the designs that are showing throughout. On page 107, there is a large image of Joosts Schmidt’s famous poster for the 1923 Bauhaus exhibition in Weimar, with its round and motifs, recalls reliefs by Oskar Schlemmer. The poster is extremely modern, with only the use of three colours, lots of negative space, and a variety of shapes.

On page 115, there’s a piece by Wassily Kandinsky shown, from the portfolio for Walter Gropius in 1924. On a previous project I researched Kandinsky, intrigued by his modernism. Kandinsky was aware of recent scientific developments and the advances of modern artists who had contributed to radically new ways of Published June 1st 2006 by Taschen (first published 1994)

seeing and experiencing the world.

NGD//FFF/10

Bauhaus was one of the most important movements in designhistory. Magdalena Drosta describes the ideas, the people, the work and the spirit of the Bauhaus. The best thing: It is never boring. The book does not only concentrate on the art taught at the Bauahaus but also describes its political problems. While this book offers an excellent collection Bauhaus inspired works - from architecture to practical objects, it traces the history and the development of the Bauhaus comprehensively as well.

The start of the book explains the historical origins of the Bauhaus

Bauhaus

1919-1933

Book Review

that are traced right back into the 19th century, beginning with the tragic consequences of the Industrial Revolution for living conditions and manufactured products of the artisan and working class, first in England and later in Germany.

As I progressed through the book, I was drawn to the designs that are showing throughout. On page 107, there is a large image of Joosts Schmidt’s famous poster for the 1923 Bauhaus exhibition in Weimar, with its round and motifs, recalls reliefs by Oskar Schlemmer. The poster is extremely modern, with only the use of three colours, lots of negative space, and a variety of shapes.

On page 115, there’s a piece by Wassily Kandinsky shown, from the portfolio for Walter Gropius in 1924. On a previous project I researched Kandinsky, intrigued by his modernism. Kandinsky was aware of recent scientific developments and the advances of modern artists who had contributed to radically new ways of Published June 1st 2006 by Taschen (first published 1994)

seeing and experiencing the world.

NGD//FFF/10

Wassily Wassilyevich Kandinsky was an influential Russian painter and art theorist. He is credited with painting the first purely abstract works. Kandinsky was unsympathetic to the official theories on art in Moscow, and returned to Germany in 1921.

There, he taught at the Bauhaus school of art and architecture from 1922 until the Nazis closed it in 1933.

Lissitzky was of the most innovative and proficient designers of the constructivist ideal. He developed visual ideas about balance, space, and form in his paintings, which became the basis for his graphic design and architecture.

Kandinsky inspired font “The

organic

laws

of

construction tangled me in my desires, and only with great pain, effort, and struggle did I break through these ‘walls around art.’”

I value those artists who embody the expression of their life.

NGD//FFF/12

Download the Kandinsky inspired font at www.fonts.com

All references can be found here http://newgraphicdesignproject.tumblr.com