IBIZ-PA
Introduction. IBIZ-PA. Luxurious poolside vibes, enjoy and unwind in a captivating atmosphere. Working on self growth to a better you. Natural healing elements of this location surrounds your senses. Your own journey to your best self. A calm yet energetic feeling. Becoming self ware of your body and reach your desired goals. A time to let your hair down with a focused m i n d s e t .
ENERGISE
Looking into clean eating and foods that provide a healthy source of energy. ‘Poolside vibes’ taking Ibiza as an inspiration, luxury pool parties and fitness retreats. How this can provide a sense of happiness and that ‘get away’ feel from the harshness of everyday life. Acai bowls, a new trend sparked by a perfect instagrammable food, a natural antioxidant.
Example of a double page spread in my trend book.
COLOUR PALETTE
Subtle beach tones with a hint of colour. A calming sensation that leaves you feeling energised.
La Mer “The Sea.� Containing luxurious ingredient Miracle Broth. Inspired by marine life, in particular the self-regenerating properties of sea kelp. Dr. Huber created this ingredient to help sooth his own skin. The miracle broth is found in every La Mer product today.
IBIZ-PA consumers will be looking for a new adventure. They will enjoy the luxuries in life, a successful individual that enjoys keeping fit and healthy. Open to trying new foods, someone who loves to travel.
CONSUMER MOODBOARD
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IBIZ-PA