What the tech? Put the social media giant to work for you

Put the social media giant to work for you

6 reasons your company should be advertising on Facebook

by Sara Crawford, Digital Content Specialist, WT Digital Agency

While other social media platforms may

be on the rise, Facebook is still the most popular network out there. After the second quarter of 2019, Facebook had 2.4 billion monthly active users. There are, however, only 7 million advertisers on Facebook (Statista), which presents a huge opportunity for businesses. Facebook advertising is also still relatively affordable.

So there’s really no excuse not to advertise on this social media platform. But if you need more convincing, here are six reasons:

1. Your audience is on Facebook.

What do a lot of people do when they first wake up? Check their preferred social media account on their phones. For many people, this is still Facebook so your business needs to be where your audience is.

No matter who you’re targeting, your audience is going to be on Facebook. Even though a lot of teenagers are gravitating towards Instagram and Snapchat, there are still many Facebook users in a younger age range. A recent study from Marketplace found that 62% of people aged 12 to 34 were on Facebook (Marketplace.org).

You can target by age, gender, location, education level, interest, behaviors, recent life events, etc. You can also create a lookalike audience to reach followers of your competitors.

2. Advertising is necessary if you want to be seen. In the past few years, Facebook has become a pay-to-play environment. With a business page, a post will only organically reach about 6.4% of the total number of people who like the page (WeAreSocial.com). The best way to reach the audience you want to reach on Facebook is through paid ads.

3. You can target the audience of your

choosing. It used to be that marketers and advertisers could only have ads on television, radio, billboards, etc. With these ads, there are a ton of people seeing your ad who are never going to be interested in your product or service. With Facebook, though, the more specific you get, the better. If you want to target young professionals in New York who have master’s degrees and own Kindles, you can.

You can target by age, gender, location, education level, interest, behaviors, recent life events, etc. You can also create a lookalike audience to reach followers of your competitors.

4. You can boost sales and brand awareness. Business owners can reach huge audiences with Facebook advertising. You can gear your ads toward specific goals like link clicks, conversions, or impressions. So whether you’re goal is to lead customers through a sales funnel or simply to promote your brand, you’ll be able to create an ad that will achieve that specific goal.

5. You can do split testing to see which ads are performing better.

Not sure which design to use on your ad? Are you second guessing the copy? Are you uncertain about the audience you’re showing your ads to? You can create split testing so that two different ads will run at the same time. You can either test the audience and show your ads to two different groups of people or you can test

the creative and switch up what your audience is seeing. Then Facebook will come back and tell you which ad is performing better.

This information is invaluable. You can learn a lot about whether the ads you’re creating are speaking to people or whether you’re reaching the right people.

6. It’s easy for your audience to reach

out to you. It’s a simple process for your customers and clients to leave comments on your ads or reach out to you with questions or feedback. But be sure to respond quickly. 42% of businesses are able to respond to comments within the first minute of receiving a notification (Locowise.com) so consumers have begun to expect a quick response.

The ads are also able to be shared easily. Four billion posts are shared on Facebook every minute (Zephoria.com) so it’s easy to see how something could go viral quickly on the network. We’ve all seen those posts that suddenly seem to be shared by everyone. These are just some of the reasons Facebook advertising is a great idea for your business. As you play around with ads, you will likely discover several more things you love about them. They truly present a great opportunity to all sorts of businesses. You can create split testing so that two different ads will run at the same time.

E: sara@wtmarketing.com P: (404) 348-4921 ext. 112 About the author

Sara Crawford is an author and Digital Content Specialist for WT Digital Agency. In love with the written word, she strives to provide quality content for all of her clients.

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CONTAINS NON-PLANT FOOD INGREDIENT(S): 6.0% HumicAcid (Derived from Leonardite) 3.0% Sea Kelp Extract (Derived from

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Compatibility: These concentrated materials are compatible with most fertilizers and chemicals but should not be mixed directly with other chemicals. Conduct a jar test as needed to ensure compatibility before tank mixing. Mix in spray tanks with water and proper agitation.Apply in accordance with best management practices (BMP’s) established by your Cooperative Extension Service. Observe any State or Local fertilizer application regulations. Caution:Caution: Apply only to turf, plants, and soil. If plants are flowering, apply to base of the plant to avoid staining of blooms.This product may stain concrete, wood and other pervious and impervious surfaces. Keep out of reach of children. If product comes in contact with skin or eyes flush with water immediately.

1.0 gal=8.7lbs □ net volume2.5gal (9.5 l) □ net volume5 gal (18.9 l) □ net volume275gal (1041.0 l)

CONDITIONSOFSALESellerwarrantsthatthisproductconsistsoftheingredientsspecifiedandisreasonablyfitforthepurposestatedonthislabel whenusedinaccordancewithdirectionsundernormalconditionsofuse. Noone,otherthantheofficerorSeller,isauthorizedtomakeanywarranty, guarantee,ordirectionsconcerningthisproduct.Becausethetime,place,rateofapplicationandotherconditionsofusearebeyondSeller’scontrolSeller’s liabilityfromhandling,storageanduseofthisproductislimitedtoreplacementofproductorrefundofpurchaseprice.Buyerassumesallresponsibility forforsafetysafetyandanduseusenotnotininaccordanceaccordancewithwithlabellabelinstructions.instructions.TheproductnamesareregisteredtrademarksofGreeneCountyFertilizerCompany,Inc.

Concentrate

LiquidAeration

0-0-5

GUARANTEEDANALYSIS

SOLUBLE POTASH (K2O)..............5.0% Derived from: Potassium Hydroxide ALSO CONTAINS NON-PLANT FOOD INGREDIENT(S): 8.0% HumicAcid (Derived from Leonardite)

Information regarding the contents and levels of metals in this product is available on the internet at http://aapfco.org/metals.html

Manufactured and Guaranteed by Greene County Fertilizer Company, Inc. P.O. BOX 1346, Greensboro, GA30642 1-855-606-3378 ▪ greenecountyfert.com F2735

Directions For Use SHAKE WELL!

Tank Mixing:Apply at a minimum rate of 6 ounces per 1,000 sq. ft. and a maximum rate of 9 ounces per 1,000 sq. ft. Dilute with enough liquid to cover 1 acre. Do not apply with less than 7:1 dilution with water.Apply in spring or fall; however, liquid aeration can be done anytime during the growing season. Product is safe for use on all turf types and ornamental plants. P Prodroductuct isis i intntendendeded t to o bebe u usedsed asas anan adaddidititiveve toto currentcurrent fertfertililizerizer p progrogramram. . The mixed product should be agitated prior to and during application. MIXING WITH FERTILIZERS: N-Ext AIR-8™ can be mixed with liquid fertilizers. Apply in this order: 1) Water, 2) N-Ext AIR-8™ , 3) Water Soluble or Liquid Fertilizer. Mixing with Pesticide, Herbicide or Fungicide: N-Ext AIR-8™ can be mixed with pesticides, herbicides and fungicides and applied. We recommend the following: Use the product within 24 hours of mixing products (especially with fungicides). Do not over-apply pesticides, heherbirbicidcideses oror fufungngiciicidesdes asas ththeyey cancan havhave e anan adadversverse e e effect on the populations of soil organisms. Store in a cool dry place away from direct sunlight. Product will store for 2 years under warehouse conditions.

Compatibility: These concentrated materials are compatible with most fertilizers and chemicals but should not be mixed directly with other chemicals. Conduct a jar test as needed to ensure compatibility before tank mixing. Mix in spray tanks with water and proper agitation.Apply in accordance with best management practices (BMP’s) established by your Cooperative Extension Service. Observe any State or Local fertilizer application regulations. Caution:Caution:Apply only to turf, plants, and soil. If plants are flowering, apply to base of the plant to avoid staining of blooms. This product may stain concrete, wood and other pervious and impervious surfaces. Keep out of reach of children. If product comes in contact with skin or eyes flush with water immediately.

1.0 gal = 8.1 lbs □ net volume2.5gal (9.5 l) □ net volume5 gal (18.9 l) □ net volume275gal (1041.0 l)

CONDITIONSOFSALESellerwarrantsthatthisproductconsistsoftheingredientsspecifiedandisreasonablyfitforthepurposestatedonthislabel whenusedinaccordancewithdirectionsundernormalconditionsofuse. Noone,otherthantheofficerorSeller,isauthorizedtomakeanywarranty, guarantee,ordirectionsconcerningthisproduct.Becausethetime,place,rateofapplicationandotherconditionsofusearebeyondSeller’scontrolSeller’s liabilityfromhandling,storageanduseofthisproductislimitedtoreplacementofproductorrefundofpurchaseprice.Buyerassumesallresponsibility forforsafetysafetyandanduseusenotnotininaccordanceaccordancewithwithlabellabelinstructions.instructions.TheproductnamesareregisteredtrademarksofGreeneCountyFertilizerCompany,Inc.

MAXIMIZE YOUR FERTILIZER PROGRAM’S POTENTIAL

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