WHAT THE TECH?
Put the social media giant to work for you
6 reasons your company should be advertising on Facebook by Sara Crawford, Digital Content Specialist, WT Digital Agency While other social media platforms may be on the rise, Facebook is still the most
popular network out there. After the second quarter of 2019, Facebook had 2.4 billion monthly active users. There are, however, only 7 million advertisers on Facebook (Statista), which presents a huge opportunity for businesses. Facebook advertising is also still relatively affordable. So there’s really no excuse not to advertise on this social media platform. But if you need more convincing, here are six reasons: Your audience is on Facebook. What do a lot of people do when they first wake up? Check their preferred social media account on their phones. For many people, this is still Facebook so your business needs to be where your audience is.
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UAC MAGAZINE | FALL 2019
No matter who you’re targeting, your audience is going to be on Facebook. Even though a lot of teenagers are gravitating towards Instagram and Snapchat, there are still many Facebook users in a younger age range. A recent study from Marketplace found that 62% of people aged 12 to 34 were on Facebook (Marketplace.org).
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Advertising is necessary if you want to be seen. In the past few years, Facebook has become a pay-to-play environment. With a business page, a post will only organically reach about 6.4% of the total number of people who like the page (WeAreSocial.com). The best way to reach the audience you want to reach on Facebook is through paid ads.
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You can target the audience of your choosing. It used to be that marketers and advertisers could only have ads on television, radio, billboards, etc. With these ads, there are a ton of people seeing your ad who are never going to be interested in your product or service. With Facebook, though, the more specific you get, the better. If you want to target young professionals in New York who have master’s degrees and own Kindles, you can. You can target by age, gender, location, education level, interest, behaviors, recent life events, etc. You can also create a lookalike audience to reach followers of your competitors. You can boost sales and brand awareness. Business owners can reach huge audiences with Facebook advertising. You can gear your ads toward specific goals like link clicks, conversions, or impressions. So whether you’re goal is to lead customers through a sales funnel or simply to promote your brand, you’ll be able to create an ad that will achieve that specific goal.
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You can target by age, gender, location, education level, interest, behaviors, recent life events, etc. You can also create a lookalike audience to reach followers of your competitors.
You can do split testing to see which ads are performing better. Not sure which design to use on your ad? Are you second guessing the copy? Are you uncertain about the audience you’re showing your ads to? You can create split testing so that two different ads will run at the same time. You can either test the audience and show your ads to two different groups of people or you can test
