Virtual Lunch + Learn webinars from UAC

The Business Impact of Marketing

presented by Darren Rand and Trip Jobe, Rand, Inc. 4 4 4

September 23: What happens if I invest or cut? October 14: Marketing measurement & making sure it measures the impact on your business November 18: Common marketing traps & how to avoid them Sponsored by

Missed part 1? Don't miss any more!

This three-part series will focus on how you should think about marketing, how to think about making investments in marketing and how to measure it’s success. We will talk about ways to evaluate your programs and vendors so that you reach the business goals you set out to achieve. Rand, Inc. will share success stories and pitfalls of companies that made emotional decisions on marketing vs. looking at strategy, customers and analytics.

11:30 am - 12:30 pm Free to UAC members/ $10 per session non-members Register online at urbanagcouncil.com/uac-industry-events/#!event-list

Register online now.

Expanding Your Business Financial Literacy

presented by UAC member PNC Bank 4

September 30: Treasury management services to consider (Fraud Mitigation) in this economic environment.

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October 7: Developing your tax strategy October 21: Preparing for financing and what changes have occurred post Covid-19

PNC is one of the Top 20 agriculture banks in the nation and has supported the industry for many years. This includes the landscape industry. You require bankers that understand how this industry operates, in addition to the market trends that may impact your business and financial stability. At PNC, we have a dedicated staff of agricultural bankers devoted to keeping your agribusiness running smoothly and profitably. Our sales team is committed to building solid, long-term relationships with agriculture producers and agri-businesses.

PNC is also dedicated to the communities where agriculture producers work and live through our close working relationships with agricultural associations and local extension offices, in addition to supporting county fairs and industry specific conventions.

11:30 am - 12:30 pm Free to UAC members/ $10 per session non-members Register online at urbanagcouncil.com/uac-industry-events/#!event-list