UAC Magazine - Fall 2020

Page 10

UAC NEWS

Visit urbanagcouncil.com for updates and to register.

Virtual Lunch + Learn webinars from UAC The Business Impact of Marketing

Sponsored by

presented by Darren Rand and Trip Jobe, Rand, Inc.

23: What happens if I invest or cut? 4 September 14: Marketing measurement & making sure it 4 October measures the impact on your business 4 November 18: Common marketing traps & how to avoid them

Missed part 1? Don't miss any more!

UAC MAGAZINE | FALL 2020

Register online now.

10

This three-part series will focus on how you should think about marketing, how to think about making investments in marketing and how to measure it’s success. We will talk about ways to evaluate your programs and vendors so that you reach the business goals you set out to achieve. Rand, Inc. will share success stories and pitfalls of companies that made emotional decisions on marketing vs. looking at strategy, customers and analytics. 11:30 am - 12:30 pm Free to UAC members/ $10 per session non-members Register online at urbanagcouncil.com/uac-industry-events/#!event-list

Expanding Your Business Financial Literacy presented by UAC member PNC Bank

management services to consider (Fraud Mitigation) in this 4 September 30: Treasury economic environment. 7: Developing your tax strategy 4 October 4 October 21: Preparing for financing and what changes have occurred post Covid-19 PNC is one of the Top 20 agriculture banks in the nation and has supported the industry for many years. This includes the landscape industry. You require bankers that understand how this industry operates, in addition to the market trends that may impact your business and financial stability. At PNC, we have a dedicated staff of agricultural bankers devoted to keeping your agribusiness running smoothly and profitably. Our sales team is committed to building solid, long-term relationships with agriculture producers and agri-businesses. PNC is also dedicated to the communities where agriculture producers work and live through our close working relationships with agricultural associations and local extension offices, in addition to supporting county fairs and industry specific conventions. 11:30 am - 12:30 pm Free to UAC members/ $10 per session non-members Register online at urbanagcouncil.com/uac-industry-events/#!event-list Rick Smith, owner of The Pruning Guru Inc.


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Articles inside

Two "wins" this summer 2020 yields good news for Georgia sod producers

2min
pages 50-51

The soil's nitrogen cycle Different microbes have distinct roles to play

2min
pages 54-55

Identification is job #1 Managing common landscape diseases

5min
pages 52-53

Mobile agriculture classroom Collaboration to reach Georgia students

1min
pages 48-49

Facing the challenges Fighting for you - our members

4min
pages 46-47

New leader for UGA's CAES Nick T. Place named dean and director

2min
page 44

Stronger together Build your business by promoting diversity

11min
pages 32-35

Number 2 in the nation CAES ranked second for agricultural sciences

2min
page 45

360 surveys Getting meaningful feedback for results

4min
pages 30-31

New podcast network launched Produced for and by landscapers

2min
page 41

Horticulture outreach recognized UGA's Bauske receives national honor

4min
pages 42-43

By any other name Benevolent discrimination is still discrimination

3min
pages 36-37

UAC Annual Sporting Clays Tournament Registration form

2min
page 23

GALA It's your time to shine

2min
page 27

Executive Director message

2min
page 5

What did you miss? Congressmen meet with UAC members

2min
pages 6-7

Virtual Lunch + Learn webinars from UAC

1min
page 10

Pro Project Bennett Design & Landscape

3min
pages 24-26

UAC member steps up Scotts Miracle-Gro donates face shields

3min
pages 8-9

Pest 411 Crapemyrtle bark scale

4min
pages 18-19
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