WHAT THE TECH?
Putting technology to work
Tech tips to help you grow your landscape business by Kevin Bossons, WT Digital Agency
Photo by Carl Heyerdahl on Unsplash
In our post-pandemic world, many landscape businesses have struggled to stay afloat. Marketing tactics like flyer postings in local businesses just weren’t conceivable or effective with the quarantine pushing us all indoors and out of our local stores, restaurants, and hangouts. Business marketing strategies have moved online now more than ever and this provides a great opportunity for your business. Many of these online marketing methods are cost-effective and allow for a larger reach. They are also trackable - unlike flyers, business cards, and billboards. Most of your customers will search for a landscape business via Google or social media and if you aren’t up there, you will miss out on potential customers. Today's market demands an online presence from businesses and if you want your company to be successful, you should make friends with technology. In our last article, we gave you some suggestions for email automation and if you took our advice, you’ve probably seen some significant growth. In this
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article, we’re going to take those tips up a notch with technology tools you can use to grow your business even more.
Ask for reviews
Reviews are a crucial part of your landscape company’s online presence and they can make or break a potential customer’s decision to work with you. Would you choose to eat at a pizza place with three stars or would opt for the place with five stars? The choice is simple and the same goes for your landscape business. Potential customers will often search “landscape business near me” and scroll through the businesses that pop up on Google or Yelp. Your company is sure to stand out from the competition with a high star count and flattering feedback. To earn reviews for your business, ask the loyal customers who call you every year for annual flower
