WHAT THE TECH?
Putting Facebook ads to work
The ultimate guide for small businesses by Tabitha Jean Naylor, Manta Expert How can you make sure you’re getting the most out of your Facebook ads? These seven tips will help you strengthen your strategy and get the results you need.
UAC MAGAZINE | SPRING 2019
Not only are paid ads your best bet at attracting new business – you can target the people you want them to be shown to, and your current audience will be more likely to see your posts.
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It’s no secret that recent algorithm changes have made it considerably more difficult for businesses to reach their audience organically on Facebook. Now, the most effective way to ensure that your audience sees your content is to pay for advertising space with Facebook ads.
Everyone’s Facebook feed contains sponsored posts from companies that pay to be there. Unlike streaming video or music services, there’s currently no way for users to opt out of seeing these advertisements. Since Facebook has decreased how many people are shown organic posts, paying for your content to reach more people is the only way for brands to have a real marketing impact. Statistics show that your organic Facebook posts might only reach about 2% of your followers on average. That means that as much as 98% of your followers could be missing out on what you’re posting. That’s a huge chunk of potential business! To top it off – your organic posts are only being shown to people who already follow your page. In order for these unpaid posts to reach a new audience, you have to rely on your followers to
tag their friends or share the content to their own feeds. This works to an extent, especially if you excel at creating shareable content, but by using Facebook ads you’ll be able to reach a much larger audience and attract new followers. While organic posts are still an essential part of any Facebook content marketing strategy, you’ll want to make sure paid advertising plays a large role. Not only are paid ads your best bet at attracting new business – you can target the people you want them to be shown to, and your current audience will be more likely to see your posts. But there’s a definite learning curve when it comes to Facebook ads. On top of creating an effective and engaging post, you have to learn the ins and outs of setting up an ad and learn new strategies to make sure they’re effective. It’s definitely a daunting task, so it’s understandable that many small business owners avoid it altogether. Some small business owners have even expressed frustration with Facebook ads, claiming they don’t convert and that it’s ultimately a waste of money, but with the right strategy, Facebook ads can be an incredibly effective marketing tool. Of course, funds for a marketing budget are often limited and it’s important to make sure each dollar counts. So how can you make sure you’re getting the most out of your Facebook ads? These 7 tips will help you strengthen your strategy and get the results you need.
a clear goal. Step 1. Have Every successful marketing
campaign should begin with a goal, and your Facebook ads should be no different. Each ad campaign needs a goal to aim for before
