What the tech? 4 reasons to update your website videos and photos

Keeping your site current

4 reasons you should update website videos and photos

by Zacharius Hulme, Writer, Manta Small Business Insights

Photo by Firmbee.com on Unsplash

Launching a website for your business is a monumental step, but once the website is launched, proper management is essential to keep your website up to date. Along with basic information like business hours and location, you should consider updating the videos and photos on your website.

There are numerous reasons to update a website’s media. Along with the new content, you can help boost your visitor count and ensure your digital footprint remains up to date.

SEO changes

Search engine optimization, or SEO, is one of the more important aspects of people finding your website. Along with the text you use on your website, the videos and photos you put on your website can impact SEO. For every new photo you add, you can put dates, metatags, and information that goes directly into the SEO.

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When people do internet searches, image and video search options are a part of the mix. The newer your content is, the more likely it will pop up in specific searches. Some users can search by the most recent posts. Keeping your photos up to date will impact your visibility through those results.

Professional website designers will also help you set up the metatags and SEO information on your files. Deep details like the image and video description will help the media content stand out.

2. Outdated business photos

A website or social media page often provides the first impression of your business. If customers see outdated photos and videos, then they may not think your business is still open or up to date. Pay attention to the little details. You don’t want to confuse customers or showcase an element that doesn’t properly represent your business.

Video quality

Video quality has grown in leaps and bounds over the years. What seemed like cutting-edge video five years ago now looks outdated and low quality. In short, anything that isn’t at least full HD is not good enough quality for modern standards. Full HD resolution is considered a video with a resolution of 1920×1080 pixels. Creating new video content has become easier as well. Many modern phones will automatically record video footage in full HD and even 4K quality. While you plan out new videos, you’re better off taking down old video content and replacing the content with text boxes or professional graphics.

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Once you have new videos, you can find modern video streaming services to upload the content to as well. Newer video services will help you host videos and control all of your video content.

Device compatibility

Along with upgrades in video quality, you also have to consider modern-day compatibility. Many older video formats and photos will not load on newer devices. For example, Adobe Flash and Java Script are outdated pieces of software that will not load. In short, the broken content will make your website look like it is no longer in operation.

Photos with low quality will load up blurry and pixelated on high quality screens. Older videos may play distorted or have errors. Upgrades to your videos, photos, and web designs will make a big difference in accessibility to your website and reaching customers.

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Originally published October 2021 For more, visit manta.com/resources

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