UAC Magazine - Winter 2022

Page 28

WHAT THE TECH?

Keeping your site current

4 reasons you should update website videos and photos by Zacharius Hulme, Writer, Manta Small Business Insights

Photo by Firmbee.com on Unsplash

Launching a website for your business is a monumental step, but once the website is launched, proper management is essential to keep your website up to date. Along with basic information like business hours and location, you should consider updating the videos and photos on your website. There are numerous reasons to update a website’s media. Along with the new content, you can help boost your visitor count and ensure your digital footprint remains up to date.

1.

SEO changes

Search engine optimization, or SEO, is one of the more important aspects of people finding your website. Along with the text you use on your website, the videos and photos you put on your website can impact SEO. For every new photo you add, you can put dates, metatags, and information that goes directly into the SEO.

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When people do internet searches, image and video search options are a part of the mix. The newer your content is, the more likely it will pop up in specific searches. Some users can search by the most recent posts. Keeping your photos up to date will impact your visibility through those results. Professional website designers will also help you set up the metatags and SEO information on your files. Deep details like the image and video description will help the media content stand out.


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